Sep 15, 2011 08:34 UTC Discovery- how to stand out from "local" competition?
How will an international brand like Discovery take on the competition with the “locals”? What will be important for Discovery in the future in order to stand out from the competitions. Is TV Everywhere a strategy to embrace or considered a treat? Meet Jan W. Andreassen, Genereal Manager at Discovery Nordics, at Nordic Media Summit, and learn more about Discovery's future strategy.
Jan W. Andreassen founded Discovery in the Nordics back in 1999, he started as sales manager, today he has over 100 employeers in Norway, Sweden, Finland and Denmark, and the Nordic region has been recognized as one of the most powerful media brands in the Nordics. Discovery has continuously increased their dominance in the market the latest years, something they plan to continue with.
Being local in content is important to Discovery. A huge part of their success, according to Jan Andressasen, is their continuing focus on local content delivered with high quality to their target audience.
Meet Jan W. Andreassen at Nordic Media Summit, and learn how an international brand like Discovery take on the competition with the “locals” and what will be important for Discovery in the future in order to stand out from the competitions. Is TV Everywhere a strategy to embrace or considered a treat?
About Discovery Discovery Communications (Nasdaq: DISCA, DISCB, DISCK) is the world's #1 nonfiction media company reaching more than 1.5 billion cumulative subscribers in 210 countries and territories. Discovery is dedicated to satisfying curiosity through 130-plus worldwide television networks, led by Discovery Channel, TLC, Animal Planet, Science and Investigation Discovery, as well as US joint venture networks OWN: Oprah Winfrey Network, The Hub and 3net, the first 24-hour 3D network. Discovery also is a leading provider of educational products and services to schools and owns and operates a diversified portfolio of digital media services, including howstuffworks.com.
Xstream är ett streamingföretag baserat i Köpenhamn, och har kontor i Norge, Sverige, Danmark och Polen. Xstream tillhandahåller ett komplett utbud av streaming tjänster som gör att våra kunder kan distribuera streaming media innehåll på samtliga plattformar, till alla enheter och från vilken plats som helst. Xstreams online video plattform, MediaMaker, är en komplett, professionell och mycket lättanvänd online video plattform, som gör att du kan hantera och tjäna pengar på online video tjänster på samtliga plattformar, såsom PC, Smartphones, Tablets, iPhones, Set-top boxar, Spel- konsoller eller Connected-TVs. Xstreams kunder väljer inte MediaMaker, bara på grund av den enkla metoden och det starka fokuset på användarvänlighet och flexibilitet, utan också för den tekniska strukturen bakom tjänsten, där kvalitét, hög prestanda och försörjningstrygghet vid kritiska tidpunkter är garanterad.
Contacts
Brynhild R. Vinskei Press Contact Chief Marketing Officer Marketing, kommunikation og PR for Xstream [email protected] +45 29666420