TICKETING STRUCTURE
SEASON TICKET HOLDER PRICING o Delray Hyundai Deck-Center Sideline: $60 o Delray Hyundai Deck-Sideline: $35 o Atlantic Center Sideline: $20 o Atlantic Sideline: $15 o Endzone: $5
GENERAL PUBLIC PRICING o Delray Hyundai Deck-Center Sideline: $90 o Delray Hyundai Deck-Sideline: $58 o Atlantic Center Sideline: $35 o Atlantic Sideline: $23 o Endzone: $12 o FAU Students: $5
GROUP TICKET PRICING (15+ tickets) o Delray Hyundai Deck-Center Sideline: $60 o Delray Hyundai Deck-Sideline: $35 o Atlantic Center Sideline: $20 o Atlantic Sideline: $15 o Endzone: $5
PREMIUM SEATING PRICING o 20-seat Suite: $2,000 o 6-seat Loge: $600 o 4-seat Loge: $400
TICKET SALES TIMELINE
OFFICE HOURS o Monday – Friday from 8:30am – 5:30pm
METHODS TO PURCHASE TICKETS o Phone via 1-866-FAU-OWLS o Email via [email protected] o In person at Wally Sanger Ticket Office o Online via fausports.com
TRADITIONAL MEDIA OUTLINE
RADIO ESPN 106.3 IHeartMedia Stations $1,500 12 Spots The Gator 98.7 (Classic Rock) M-F o Ticket giveaways on air KOOL 105.5 (Adult Contemporary) M-F o Ticket giveaways on air 97.0 WRMF KVJ Show (Morning Talk) o Ticket Giveaways
TOTAL: $1,500
TELEVISION WPBF ABC - $3,500 o WPBF 25 News at 6AM 5x Spots $1,500 o WPBF 25 News at 11PM 5x Spots $2,000 WPTV NBC - $1,250 o Thursday Night FB $1,250 1 Spot
TOTAL: 4,750
PRINT Sun Sentinel – Full Page/Color $5,200 Palm Beach Post – Full Page/Color $10,400 o Special Sections – Run for 6 days
TOTAL: $5,000
OUTDOOR ADVERTISING Digital Billboards $3,000 o Run for 1 week Yard Signs - $1,000 o Campus and Community A-Frame Inserts x10 $250 VMS Signs - $0
TOTAL: $4,250
DIGITAL MEDIA OUTLINE
SOCIAL MEDIA o Facebook Ads $3,000 o Ad-Words $1,000 o Boosted Posts $1,000 o Game week push across all channels o Capitalize on Coach Kiffin’s personal Twitter account to use as advertising leverage
TOTAL: $5,000
EMAIL o Owl Scholarship Fund Members o FAU Kids Club o FAU Alumni o FAU Faculty & Staff o Current Student Emails o Season Ticket Holders o Single Game Buyers o Past Buyers o Captured Leads o Local Community Leaders o Local Non-Profits o Local Youth Organizations o Corporate Sponsors
WEBSITE o Media Release on FAUsports.com o Splash Page on FAUsports.com o Banner Ads on FAUsports.com
STUDENT PROMOTION
PRINT - $250 3x5 Large Banners on Campus Fliers in Residence Halls and other campus buildings Lane Kiffin Fat Head Social Giveaway GIVEAWAY ITEMS - $500 o 10,000 Shirts – Pay for by organizations on campus LOYALTY APPLICATION o Push notifications to all registered students o Registered Students: 100 plus EXPERIENCE TICKET APPLICATION GAME WEEK PROMOTIONS - $1,000 o Activate Street Team o Have one big event on campus every day of week o 1-2 events with exposure on national media
TOTAL: $2,750
ADDITIONAL EVENTS/COSTS
COMMUNITY EVENT Biergarten Coaches Show Blow Out - $1,000 o Tailgate Event at Biergarten – Similar to Coaches Show o Major giveaways and experiences for fans o On-Air ticket giveaways with Coach Kiffin
IN-GAME EXTRAS Owlsley Red/Blue Smoke for Run Out – $100 Sparkular (Sparks) for Team Entrance - $1,000 Fireworks Off Scoreboard – TBD Anthem Flyover - TBD
TOTAL: $2,100
TOTAL ADVERTISING COST: $25,350
2016 CONFERENCE USA
FOOTBALL CHAMPIONSHIP MARKETING/SALES PLAN
(Updated Plan 10.31.17)
SATURDAY, DECEMBER 3, 2016
TICKET STRUCTURE • $100 Club • $40 VIP Chair • $35 West Reserved • $30 East Reserved • $25 Upper East Reserved • $15 Groups 10+ • $15 Youth Admission (Ages 0-12) • $5 WKU Students
TICKET SALES TIMELINE Ticket Office open M-F 8am-5pm Tickets avail through online, phone and at box office • WEEK OF Nov 26th POSTGAME o Email to all season ticket holders Sat. Nov. 28 of championship game o Open sales to season ticket holders to buy same seats as season tickets o Outbound sales center to call ALL season ticket holders and HAF members o Email/Direct mail piece to be mailed to all single game buyers and past STH’s
TH • Starting Nov 28 o Email to be sent to all season ticket holders, HAF Members, and single game ticket buyers with ticket options for championship game. o Season ticket holder DEADLINE Wed. Nov. 30 o Official press release posted on wkusports.com and sent to all media outlets - Dedicated championship/post-season presale order headline story o Email sent to all full-time WKU Faculty/Staff o Official Championship splash page o Launch Official Championship central page online o Outbound call center expands calls to previous buyers o All ticket orders by Wednesday, Nov. 30 will be placed in the mail
2 EMAIL o HAF donors / Student Red Wave Members / Big Red’s Rascals Kids Club / W Club Members / WKU Alumni o Season Ticket Holders / Single Game Buyers / Past Buyers / Name Capture Leads o WKU Faculty & Staff - Sent on Wednesday, Nov. 30 o All Student Email - Sent on Wednesday, Nov. 30 o Boy Scouts, Girls Scouts, Youth Football List, Youth organization contacts o IMG sponsors list, Corporate partner, Chamber of Commerce list
WEBSITE/SOCIAL MEDIA: • Media Release on wkusports.com • Splash page live on wkusports.com • Banner Advertisement on wkusports.com • Social Media accounts o WKU Sports Twitter/Instagram/Facebook - Constant push for Ticket Sales o WKU Football Twitter/Instagram/Facebook - Constant push for Ticket Sales
STUDENT ATTENDANCE • Posters/Flyers // Advertising Cost: $100.00 o Hang posters in highly visible areas in all campus buildings. Posters are limited to bulletin board locations in various campus buildings. Posters to be hung the week of Nov. 28 o Street Team members passing out flyers in high traffic areas during week leading up to the game
• Work with WKU Student Life to email Greek Fraternities & Sorority Presidents as well as Student Org. Presidents
• Red Wave - Student Rewards Program o Utilize student organization to push information towards student body. o WKU Red Wave Social Media Twitter/Instagram/SnapChat
• Student Promotion on Campus - Advertising Cost $ o Thursday 12/1 - Student Tailgate - 11:00AM - 2:00PM
3 OUTDOOR ADVERTISING • Yard Signs // Advertising Cost: 837.00 // Total 50 Signs o Place signs promoting game around campus. Will need to place directly in front of high traffic areas on campus and around campus in community week of game. • Utilize business marquee signs around Bowling Green
*Set up on-air interviews (TV & Radio) for athletic administration & coaches Forever Communication WUHU/WBVR // Tuesday 11/29 8:45AM // Zack McKay
WBKO MidDay Live // Tuesday 11/29 11:30AM // Todd Stewart WGGC Radio Interview // Wednesday 11/30 10:00AM // Tyler McNamara Christian Family Radio // Wednesday 11/30 11:00AM // Tyler Basler WNKY TV SOKY Sunrise // Thursday 12/1 6:00AM // Tyler Basler Commonwealth Radio // Thursday 12/1 Sam 100.7 - 9:00 AM - Zack McKay ESPN 102.7 - Zack McKay Hits 96 - Zack McKay
TELEVISION • Television consists of airtime on three local networks. The networks are WBKO (ABC and FOX), WNKY (CBS and NBC) and Time Warner Cable.
• WNKY // Advertising Cost: $1,375.00// Total 42 Spots • WNKY CBS o Daytime Rotators M-F 15x o Prime Rotators M-F 5x • WNKY NBC o Daytime Rotators M-F 15x o Prime Rotators M-F 5x o Football Night in America (Dec. 1) 1x o NFL Thursday Night Football 1x
4 • Time Warner Cable // Advertising Cost: $2,996.00 // Total 337 Spots o ESPN2 28x o ESPN 25x o NFL Network 2x o Nickelodeon 24x o TNT 24x o FX 32x o ABC Family 30x o CNN 24x o Fox News 24x o History 32x o Discovery 32x o TBS 32x o USA 28x
• WBKO // Advertising Cost: $5,195.00 // Total 57 Spots • WBKO ABC T-F o AM Kentucky 4x o Good Morning America 3x o Live with Kelly 2x o WBKO MidDay Live 4x o The Chew 2x o General Hospital 1x o Dr. Oz 2x o WBKO @ 6:00pm 2x o WBKO @ 10:00pm 2x o Wheel of Fortune 2x o Jimmy Kimmel 2x o Prime Rotators 3x
• WBKO Fox T-F o AM Kentucky 3x o WBKO MidDay Live 4x o People’s Court 4x o Andy Griffith 2x o The Big Bang Theory 3x o Mike & Molly 8x o Prime Rotators 4x
5 RADIO • Commonwealth Broadcasting // Advertising Cost: $1,000 // Total 270 Spots * On-Air ticket giveaways - 20 tickets o Tues., Nov. 29 - Sat., Dec. 3 o The Point 105.3 WPTQ 45x o ESPN KY WCDS 45x o NASH 103.7 WHHT 45x o 96 Hits 45x o WOVO 106.3 45x o Sam 100.7 WKLX 45x
• Forever Communications // Advertising Cost: $1,750.00 // Total 70 Spots o Tue., Nov. 29 - Sat., Dec. 3 // 6am - 7pm o WBVR (:30) 35x o WUHU (:30) 35x
• WGGC // Advertising Cost: $1,440.00// Total 120 Spots o Tue., Nov. 29 - Sat., Dec. 3 16x per day § 5 Live Mentions for Daily Tix Giveaway (5 Pairs of Tickets)
• Christian Family Radio o Tue., Nov. 29 - Sat., Dec. 3 o Showcase Package // Advertising Cost: $636.00 // Total 98 Spots
PRINT Bowling Green Daily News // Advertising Cost: $2,700.00 Full page full color ad Wednesday Nov. 30 Full page full color ad. Friday Dec. 2 Online Ad - Tue., Nov. 29 - Sat., Dec. 340,000 impressions for digital ad on bgdailynews.com desktop/mobile tablet - Added value - Two front-page sports strip ads full color - FREE
Design Cost $76.00 // Gerald Printing Presentation Sign: $30.15 // Gerald Printing
OTHER J&M Displays // Smoke & Fog for Team Entrances w/ Airgas Delivery // Cost: $3,700 Spirit Hospitality Room // Cost: $83.58
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VOICEMAIL/PHONE BLAST: • Call my List Robo Calls: Head Coach Jeff Brohm - 10,000 calls $1,000
TOTAL ADVERTISING COST: $22,888.58
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2015 CONFERENCE USA FOOTBALL CHAMPIONSHIP MARKETING/SALES PLAN
(Updated Plan 11.2.16) SATURDAY, DECEMBER 5, 2015
TICKET STRUCTURE $100 Club $40 VIP Chair $35 West Reserved $30 East Reserved $25 Upper East Reserved $15 Groups 4+ $15 Youth Admission (Ages 0-12) $5 WKU Students
TICKET SALES TIMELINE Ticket Office open M-F 8am-5pm through Bowl Season Tickets avail through online, phone and at box office
WEEK OF Nov 9th o Email to all season ticket holders TUES NOV 10th of possible championship game o Open sales to season ticket holders to buy same seats as season tickets o Outbound sales center to call ALL season ticket holders and HAF members o Email/Direct mail piece to be mailed to all single game buyers and past STH’s
WEEK OF Nov 16th o Outbound sales center to call ALL season ticket holders and HAF members o Nov 17th EMAIL #2 about championship information
Starting Nov 27th POSTGAME o Email to be sent to all season ticket holders, HAF Members, and single game ticket buyers with ticket options for championship game. o Season ticket holder DEADLINE Mon Nov 30th o Official press release posted on wkusports.com and sent to all media outlets – Dedicated championship/post-season presale order headline story o Email sent to all full-time WKU Faculty/Staff o Official Championship splash page o Launch Official Championship central page online o Outbound call center expands calls to previous buyers o All ticket orders by Monday, Nov. 30 will be placed in the mail
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EMAIL o HAF donors / Student Red Wave Members / Big Red’s Rascals Kids Club / W Club Members / WKU Alumni o Season Ticket Holders / Single Game Buyers / Past Buyers / Name Capture Leads o WKU Faculty & Staff / All Student Email - Sent on Thursday 12/3 o Boy Scouts, Girls Scouts, Youth Football List, Youth organization contacts o IMG sponsors list, Corporate partner, Chamber of Commerce list o At WKU Daily E-Newsletter o Request spot in Bowling Green Chamber weekly e-newsletter
WEBSITE/SOCIAL MEDIA: Media Release on wkusports.com Splash page live on wkusports.com Banner Advertisement on wkusports.com Web Graphics on wku.edu Post game information on events calendar on wku.edu (This week at WKU) WKU News Blog WKU View from the Hill / Interview with Todd Stewart on Monday 11/30 Social Media accounts o WKU Sports Twitter/Instagram/Facebook - Constant push for Ticket Sales o WKU Football Twitter/Instagram/Facebook - Constant push for Ticket Sales o WKU University Twitter/Instagram/Facebook/Snapchat - Sharing Athletics post
STUDENT ATTENDANCE Posters/Flyers // Advertising Cost: $100 o Hang posters in highly visible areas in all campus buildings. Posters are limited to bulletin board locations in various campus buildings. Posters to be hung the week of Nov. 30 o Street Team members passing out flyers in high traffic areas during week leading up to the game
Work with WKU Student Life to email Greek Fraternities & Sorority Presidents as well as Student Org. Presidents // Thomas Harris spoke to Greeks on Tuesday 12/1
Event signage on campus digital signage
Red Wave - Student Rewards Program o Utilize student organization to push information towards student body. o WKU Red Wave Social Media Twitter/Instagram/SnapChat
Student Promotion on Campus – o Wednesday 12/2 - Free Donuts – Krispy Kreme 7:30AM – 9:00AM // Advertising Cost $247.28 o Friday 12/4 - Student Tailgate with WKU KRS - 11:00AM – 1:00PM
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OUTDOOR ADVERTISING Yard Signs 18” x 24” coroplast // Advertising Cost: $837.00 – Gerald Printing // Total 100 Signs o Place signs promoting game around campus. Will need to place directly in front of high traffic areas on campus and around campus in community week of game. // Went up in the community on Wednesday 12/2 Utilize business marquee signs around Bowling Green
*Set up on-air interviews (TV & Radio) for athletic administration & coaches WBKO News // Monday 11/30 6:00PM // Zack McKay & Matt Morrison WGGC Radio Interview // Tuesday 12/1 8:00AM // Zack McKay Forever Communication WUHU/WBVR // Tuesday 12/1 7:45AM // Thomas Harris Christian Family Radio // Wednesday 12/2 10:30AM // Craig Peden WNKY TV SOKY Sunrise // Thursday 12/3 6:00AM // Thomas Harris D93 Tony Rose Show // Thursday 12/3 7:45AM // Coach Jeff Brohm Commonwealth Radio // Thursday 12/3 Sam 100.7 - 9:30 AM - Director of Football Operations Greg Brohm WOVO 106.3 - 9:40 AM - Director of Football Operations Greg Brohm The Point 105.3 - 9:50 AM - Coach Jeff Brohm ESPN 102.7 – 10:00 AM - Director of Football Operations Greg Brohm Hits 96 – 10:10 AM - Director of Football Operations Greg Brohm D93 Tony Rose Show // Friday 12/4 7:45AM // Zack McKay WBKO MidDay Live // Friday 12/4 11:30AM // Todd Stewart
TELEVISION Television consists of airtime on three local networks. The networks are WBKO (ABC and FOX), WNKY (CBS and NBC) and Time Warner Cable. WNKY // Advertising Cost: $915 // Total 29 Spots WNKY CBS o CBS This Morning M-F 3X o Daytime Rotators M-F 5X o Prime Rotators M-F 3X o Alabama @ Auburn (Nov. 28) 1x WNKY NBC o SOKY Sunrise M-F 3X o Daytime Rotators M-F 10X o Prime Rotators M-F 2X o Football Night in America (Nov. 29) 1X o Sunday Night Football Patriots @ Broncos (Nov. 29) 1X
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Time Warner Cable // Advertising Cost: $2,786 // Total 336 Spots o Stations to include ESPN, ESPN2, Nickelodeon, TNT, AMC, FX, CNBC, ABC Family, CNN, Fox News, History, Discovery, TBS, USA
WBKO // Advertising Cost: $5,550 WBKO FOX // Cost: $590 WBKO ABC // Cost: $4,610 Commercial Production // Cost: $350 WBKO ABC T-F o AM Kentucky 3x o Good Morning America 2x o Kelly & Michael 2x o WBKO MidDay Live 1x o WBKO @ 6 1x o WBKO @ 10 2x o Jimmy Kimmel 2x o Prime Rotators 3x o CMA Country Christmas 12/3 1x
WBKO Fox T-F o Big Bang Theory 2x o Mike & Molly 1x o Two ½ Men 1x o How I Met Your Mother 1x o Prime Rotators 1x
RADIO Commonwealth Communication // Advertising Cost: $32/per spot doubled by Commonwealth Radio // Total advertising 20 spots per station $960.00 * On-Air ticket giveaways - 20 tickets o Mon., Nov. 30 - Sat., Dec. 5 o The Point 105.3 WPTQ o WOVO 106.3 o Sam 100.7 WKLX
Forever Communications // Advertising Cost: $1,495 // Total 87 Spots *On-Air ticket giveaway (3) pair per day (1x per day) on each station (WBVR/WUHU) o Mon., Nov. 30 - Sat., Dec. 5 // 6am – 8pm o WBVR (:60) 26x o WUHU (:60) 31x o WBGN (:60) 30x
WGGC // Advertising Cost: $1,440 // Total 126 Spots * 5 Live Mentions for Daily Ticket Giveaway (5 Pairs of Tickets) o Sat., Nov. 28 - Sun., Nov. 29 15x per day o Week of Nov. 30 – Dec. 3 MTWT 15x per day - Fri., Sat. 5x per day
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WDNS (D93) // Advertising Cost: $1,000 // Total 50 Spots o Sat., Nov. 28 - Sun., Nov. 29 5x per day o Week of Nov. 30 – Dec. 5 MTWT 8x per day - Fri., Sat. 4x per day
Christian Family Radio o Sat., Nov. 28 - Dec., 5 o Showcase Package // Advertising Cost: $1,000 // Total 122 Spots
ESPN 680/105.7/93.9 - Louisville Market // Advertising Cost: $700 // Total 40 Spots o Power Drives & MidDay - Mon. - Fri, 6AM - 7PM 20x o Prime Time Sports Mon. - Sun. 7PM - 12Midnight 14x o Best of the Best Mon. - Sun., 6AM - 12Midnight 6x
PRINT Bowling Green Daily News // Advertising Cost: $2,700 Full page full color ad. Wednesday 12/2 - $1200 Full page full color ad Friday 12/4 - $1200 40,000 impressions for digital ad on bgdailynews.com Monday 11//30 – Saturday 12/5 - desktop/mobile tablet - $300 Added value - Two front-page sports strip ads full color – Friday 12/4 & Saturday 12/5
Design Cost $74.00 // Gerald Printing
OTHER J&M Displays // Smoke & Fog for Team Entrances // Cost: $3,500 Airgas Carbon Dioxide Delivery // Cost: $27.25 Spirit Hospitality Room // Cost: $68.58
VOICEMAIL/PHONE BLAST: QB Brandon Doughty or Head Coach Jeff Brohm - 10,000 calls $1,000
TOTAL MARKETING COST: $ 26,163.11
NOTE: Cost, prices and ticket giveaways are ALL approximates & negotiable; final numbers not available until orders are placed. In order to make Sunday advertising artwork and copy must be in- hand by Wednesday 11/25.
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Following this memo, please find the detailed spreadsheet as requested for the media planning of the Conference USA Championship game (if) held in Huntington, West Virginia on December 6th, 2014.
To that end, please accept the following as notations to the media planning document:
Executive Summary: The strong mix of powerful media in the marketplace that accommodates responsive and adaptable scheduling, combined with effective and timely design, production and planning will lead to the success of the championship game in terms of attendance and promotion.
We recommend a mix of leading television, online, social, print, radio, collateral and utilization of partner resources to accomplish this goal.
Section One: Television: $14,000 / 36% The cornerstone of the media plan is television. We anticipate a 1:1 trade value for all dollars expensed. We will need to supply ticket blocks and parking to all television vendors Concentration of budget expense per station dictated by market performance Placement of media focused solely on frequency to build GRP across one week schedule Must mix in :15 and :30 placements Fill in on cable for specific sports-related programming
Section Two: Online / Social: $2,750 / 12% Strong reliance on placement / blitz coverage on front end of week on available real estate Utilization online of two largest online properties in market, according to traffic reporting available to the agency Impression based social media campaign with high dollar per impression / per click optimization on social media site Facebook ®; ramped at front end of week Utilization of largest C-USA Facebook fan base (20,000+). Active engagement and sharing strategies on a daily basis.
Section Three: Print: $1,455 / 7% Requirement to reach older demographic in marketplace. Placement of week-long flight plan in major paper Utilization of remaining trade balance in fringe paper (Wayne) Reach into Putnam / Kanawha market via Putnam Herald pickup.
Section Four: Radio / Other: $6,471 / 29% Usage of IMG digital board on stadium lot during week Placement of digital outdoor on 3 locations in Huntington (Lamar), 1 in Ashland, KY (Lamar) and 1 in Charleston (RCOA). Heavy rotation on digital outdoor. Radio placement on 4 major media providers in DMA. Radio placement across demographic boundaries Utilization of $30 unit rate plus expected 1:1 trade for tickets Collateral printing of 11X17 posters for business placement throughout market Usage of monitored email blast (iContact) on a 2-time basis Agency fees and production fees minimized for effort. No-cost usage of existing agreements and media venues (herdzone.com / Kindred trade) for placement.
Misc:
University/Alumni Communications
Marshall.edu campaign University social media site plugs Big Green Foundation email Regional alumni email campaign
HerdZone.com Campaign
1. Splash page for website 2. Championship series written by in-house columnist 3. Live chat with players and coaches 4. Championship central link Dedicated video Ticket information Gameday operations information Possible bowl game information
Student Ticket Promotion
Email campaign for student tickets Closed caption televsioin announcements across campus PA announcement at rec center and student center regardin tix Street team with spirit squad and band Utilization of game annoucnements and images at other events
MARSHALL ATHLETICS Aaron Goebbel Phone: On file email: On file Date: 19-Nov
MEDIA PLANNING - BUDGET Of VENDOR / MONTH subset Of total TELEVISION WEEK OF 12/2 TOTALS WSAZ 42.86% 24.32% 6,000 6,000 WCHS 3,500 6,000 WOWK 0.00% 0.00% 2,500 SUDDENLINK 14.29% 8.11% 2,000 2,000 Television subset 57.14% 32.42% 14,000 14,000
WEEK OF 12/2 TOTALS WSAZ.COM 54.55% 6.08% 1,500 1,500 HD.COM 18.18% 2.03% 500 500 SOCIAL MEDIA 27.27% 3.04% 750 750 Online subset ##### 11.15% 2,750 2,750
PRINT WEEK OF 12/2 TOTALS HD 100.00% 5.90% 1,455 1,455 Wayne County News 0.00% 0.00% 0 0 0.00% 0.00% 0 Print subset ##### 5.90% 1,455 1,455
RADIO / OTHER WEEK OF 12/2 TOTALS IMG 0.00% 0.00% 0 Lamar Digital 14.69% 3.85% 950 950 Clear Channel 14.69% 3.85% 950 950 Kindred 0.00% 0.00% 0 WV Radio 14.69% 3.85% 950 950 Bristol Broadcast 14.69% 3.85% 950 950 Printing (Collateral) 5.86% 1.54% 379 379 Agency Fees /Production 19.32% 5.07% 1,250 1,250 CBS Sports / Herdzone 0.00% 0.00% 0 iContact 4.48% 1.18% 290 290 RCOA 11.59% 3.04% 750 750 0.00% 0.00% 0 Other subset ##### 26.22% 6,469 6,469
TOTALS 24,674
TM
Conference USA Football Championship Marketing & Sales Plan (Updated Plan 11.22.13)
Hosted by East Carolina University Greenville, North Carolina Saturday, December 7th @ TBA (ESPN/ESPN2)
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I. Ticket Prices & Operations Timeline Ticket Prices o C-USA Football Championship Tickets - $50 each (all sections) . Harvey Hall will be open to VIP list but MUST have Championship Ticket . Club Level seating available to ECU season ticket holders o Student ticket prices - $5 (with proper ID) o No group rates or discounts available for Championship game
Ticket Sales Timeline o November 4th – Postseason presale email regarding potential for C-USA Championship & bowl games; include in weekly (every Wednesday) Pirate (E)Mail / PacMail from this point forward o November 19th – Postseason presale reminder emailed to ECU Season Ticket holders to regarding deadline deadline o November 22nd – Deadline for ECU Season Ticket Holders to request same seat o December 1st – Public On-Sale Date / Sell tickets at Dec. 1st M/W basketball games o December 2nd – Student Pirate Club Pickup o December 3rd – General ECU Student Pickup
II. Athletics Marketing TOTAL COSTS: ____ Tickets, 1 Parking Pass, $17,280 cash Outdoor (digital) o Riley Outdoor Billboard: December 2-7 (FREE listing within current agreement) o Athletics marquee on corner of Charles & Greenville Boulevards o Mobile NC-DOT LED road signs used for traffic notices o Business marquees around Greenville
Print / Collateral o Table tents in ALL ECU dining facilities and restaurant sponsors o Produce flyers to be handed out posted around campus in high traffic locations (i.e. Dorms, Bookstore(s), Bursar’s Office) o Work with student apartment complexes to place flyers in student mailboxes o Work with fast-food and pizza delivery places to do bag stuffers & box toppers; inserts inside with bill/check at sit-down restaurants o Use over-run of 500 full-page ads from Daily Reflector to hang around town/campus o Produce newspaper advertisements . The Daily Reflector 20 Tickets, $2,000 cash = $4,000 ¼-page Daily (FC) 5 ads @ $525 (Tues-Sat), $2,625 Full-page (Wednesday)
. The Raleigh News & Observer All Cash = $3,500 Full-page (Wednesday)
. Additional Papers (standard ECU sizes) All Cash = $1,280 Kinston Free Press 2 ads @ $100 (T&R, 12/3 & 5) = $200 Washington Daily News 2 ads @ $132 (W&R, 12/4-5) = $264 Rocky Mount Telegram 2 ads @ $196 (W&F, 12/4 & 6) = $390 Merrill Publishing Wilson Daily Times 2 ads @ $141 (W&F, 12/4 & 6) = $282 News Leader 2 ads @ $72 (W&T, 12/4-5) = $144 NOTE: Costs, prices and ticket trades are ALL approximates; finals numbers not available until orders are placed
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Radio o Guest on local radio shows – Pirate Radio, The Grapevine, etc. o Produce thirty-second (:30) commercial spot o Spots to run during IMG broadcasts – Coach’s Show (12/4) & MBB (12/1, 12/3) o Use segment during Coach’s Show to talk about tickets, the game, etc. o Provided commercial to all IMG Radio Network stations across region o Provide PSA for ECU campus radio station (WZMB 91.3FM) to read throughout week o Run commercial on approximately fifteen (15) different local/regional stations . Beasley Broadcasting Group 100 Tickets, $5,000 cash = $10,000 WXNR (99.5FM) 55 ads @ $30 (M-F, 12/2-7) = $1,650 WIKS (101.9FM) 45 ads @ $45 (M-F, 12/2-7) = $2,025 WMGV (103.3FM) 45 ads @ $38 (M-F, 12/2-7) = $1,710 WSFL (106.5FM) 45 ads @ $42 (M-F, 12/2-7) = $1,890 WNCT (107.9FM) 45 ads @ $38 (M-F, 12/2-7) = $1,710 WNCT (AM1070) 85 ads @ $12 (M-F, 12/2-7) = $1,020 . Inner Banks Media 40 Tickets, $2,000 cash = $4,010 WNBU (94.1FM) 67 ads @ $15 (M-F, 12/2-7) = $1,005 WTIB (94.3FM) 67 ads @ $15 (M-F, 12/2-7) = $1,005 WRHT (96.3FM) 50 ads @ $20 (M-F, 12/2-7) = $1,000 WRHD (103.7FM) 50 ads @ $20 (M-F, 12/2-7) = $1,000 . Pirate Media Group 40 Tickets, $1,500 cash = $3,510 WDLX (AM930) 117 ads @ $15 (M-F, 12/2-7) = $1,500 WGHB (AM1250) 117 ads @ $15 (M-F, 12/2-7) = $1,800 . First Media – WDWG (98.5FM) 20 Tickets, $1,000 cash = $2,000 WDWG (98.5FM) 40 ads @ $50 (M-F, 12/2-7) = $2,000 . Radio Free Enc. 20 Tickets, $1,000 cash = $2,000 WWNB (AM1490) _____ ads @ $50 (M-F, 12/2-7) = $1,000 WNOS (AM1450) _____ ads @ $50 (M-F, 12/2-7) = $1,000 . Raleigh Radio Stations
Television o Appearance on local news programs (i.e. WITN Morning Show, Henry Hinton show) o Video Media Services to produce :30 sec spot; use radio commercial as voiceover o Spots to run on seven (7) local stations and SuddenLink Cable . Preferred cable stations: ESPN Networks, FOX networks, NFL, Spike, TNT, TBS, HLN, HGTV, Fox News o Include commercial as part of Pirate Mail (email blast) o Create ticket giveaways with media partners through morning and mid-day shows
Electronic Advertising o Website(s) . ECUPirates.com Splash page (with commercial video) . Game Central page (with updated FAQ) . ECU.edu (icon on homepage with link to game information) . Banner advertisement on ECUPirates.com . Daily videos produced and posted by Video Services
NOTE: Costs, prices and ticket trades are ALL approximates; finals numbers not available until orders are placed
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o E-mail blast . Pirate Club donors / Student Pirate Club / Kids Club / Letterwinners / ECU Alumni . Season ticket holders / Single game purchasers / Golden Ticket list . ECU Faculty/Staff (current and retired), Students . City of Greenville, Chamber of Commerce, Uptown Greenville, etc. . Boy Scouts, Sponsors, Youth Football Leagues, etc. (followed by phone call) . Contact all military groups in area who attend Military Day (Kim Walters)
o Social Media (12/2-7) . Sponsored Facebook ads targeting Raleigh, Charlotte and Greenville fans who follow: C-USA, opponent, football, ECU Athletics, ECU Football, PeeDee’s Promos, Carolina Panthers, BCS, College Football, NFL . Twitter . Instagram . Create a sweepstakes promotion to collect data and promote ticket sales
Online Advertising (number of impressions above the fold?) o Local/Regional Newspapers o ESPN o Facebook / Twitter paid advertisements
Phone Voicemail Blast (use Coach McNeill or QB Shane Carden) 10,000 calls = $1,000 o Pirate Club donors / Student Pirate Club / ECU Alumni o Season ticket holders / Single game purchasers o Send blast voicemail to all campus phone numbers/phones o Personal calls to/from Pirate Club reps to get chapters motivated to purchase
Additional On-campus Advertising o Campus LED television screens (Chris Stansbury) o Pirate 4-1-1 email to students o Transit bus ads on inside and LED messages on front of buses o Banner in Mendenhall & Rec Center? o Create street team with cheerleaders & PeeDee to hand out game information o Announcement posted on OneStop.edu.edu when students/staff log on o In-game PA, Videoboard and LED Announcements at other sporting events in December . Men’s Basketball – 12/1 & 12/3 . Women’s Basketball – 12/1
NOTE: Costs, prices and ticket trades are ALL approximates; finals numbers not available until orders are placed
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III. ATHLETICS MEDIA RELATIONS o Official press release posted on ECUPirates.com and sent to all media outlets . Dedicated championship/postseason presale order headline story o Athletics Social Media Accounts (i.e. Twitter, Facebook) o Set up on-air interviews (TV & Radio) for C-USA Representative, AD, Coach, Players o ECUPirates.com . Splash page (video included) . Press release . Dedicated icon for updated “Pirates in the Postseason” (FAQ & Tickets)
IV. ALUMNI ASSOCIATION o Email campaign(s) to regional alumni (12/2) o Social media alerts to university alumni (12/2-7) o Exposure on PirateAlumni.com
V. UNIVERSITY COMMUNICATIONS o E-mail blast on Wednesday to campus o Exposure on ECU.edu website . Dedicated icon/button along with headline story on website o Social media sites
VI. IMG College o Ask corporate partners to promote “CHAMPIONSHIP WEEK” in their businesses through signage and flyers o Send emails and make calls to corporate partners about ticket availability o Ability to sell corporate sponsorships for game o Chairback rentals
NOTE: Costs, prices and ticket trades are ALL approximates; finals numbers not available until orders are placed
2013 C-USA FOOTBALL CHAMPIONSHIP MARKETING & SALES PLAN November2013 22, C 2013-USA - Working Football Draft Championship North TexasMARKETING Athletics & SALES PLAN November 22, 2013- Working Draft North Texas Athletics
TICKET PRICING STRUCTURE The majority of stadium seating is priced at $35, general admission tickets in the wing are $15, three additional general admission sections on the east sideline will be priced at $20 in TV view, Club and suite tickets are priced accordingly, student tickets are $5 and will be paid for internally through the University.
MARKETING AND SALES PLAN A comprehensive and integrated campaign designed to encourage the general public’s online purchases of championship event tickets in support of the North Texas football program and Conference USA. The plan would Include but not be limited to the following advertising mediums. Existing annual advertising campaign buys for the current athletic year, and trade relationships would be implemented. Most existing ad campaign buys are already in place and could be enhanced. Others would be supplemented by available funds from the conference office as suggested below. Further detail in proposal form has also been attached from WFFA –TV, the local Dallas ABC affiliate.
1. TV – existing annual ad campaign buys and C-USA Football championship supplement Annual campaign buys consist of cable advertising with Time Warner Cable and Via Media (Verizon) with impression throughout Denton and the surrounding area on demographically targeted cable programming. Championship supplement with WFAA - ABC $17,000 :15 spots from 12.2 – 12.5, Minimum of 32 spots over 4 days: Monday – Thursday in key programming including Morning News/Access/Late Fringe/10pm News. :15 spot allows for higher frequency and a larger opportunity for bonus spots, station has verbally committed to fill available :15 inventory with C-USA Championship spot as opposed to WFAA in house spots. High possibility for in and out of segment talent discussion with heavy contingent of North Texas alum on set. Digital - Fixed Billboard on the WFAA Homepage 12.1 & 12.3 Digital - Fixed Unit on the WFAA Sports Homepage 12.1 – 12.5 Digital - Run of Site 12.1 – 12.5 Media Buyers fees @ 3.5% 2. Billboards – existing annual ad campaign buys Annual Campaign buys consist of high impact digital boards running on 35E South of Swisher and 35W South of FM 407 3. Newspaper – existing trade agreement with local newspaper Denton Record Chronicle 4. Radio Broadcasts – In House Mean Green Radio Network, live drop and produced spots on all broadcasts 5. Internet Radio – existing annual ad campaign buys
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Pandora-Cross platform Audio :30 spot with visual deliverable banner for listeners in the Dallas, Fort Worth & Denton area 6. Social Media - existing ad campaign buys and C-USA FB championship supplement Allocated at $285 per day from 12.1 - 12.7 with some variance $2,000 With Facebook to drive views and engagement With Twitter sponsoring content and hashtags where available Available funds will be distributed in rotation to 3 target audiences in 36 hour cycles between Alumni, MG pages audiences, and CRNM & Mirrored audiences 7. Email Blasts – In House 8. Web Site – In House 9. Hwy LED Boards – In House 10. Outbound Call Center – by negotiation to existing agreement with Aspire 11. Personal Calls to High End Donors by Athletic Development – In House 12. Collaboration with restaurant and hotel partnerships Signage- 12”x18”poster provided to be displayed $100 13. Collaboration with chamber, city, and county
Additionally, a similar effort would take place on campus to create awareness and insure student participation. The efforts would consist of the following
1. Signage - C-USA Football Championship Supplement Signage- 12”x18”poster provided to be displayed $300 2. Campus Newspaper - C-USA Football Championship Supplement Full page color add Tuesday and Thursday distribution $600 3. Social Media - existing ad campaign buys and C-USA Football championship supplement See Above 4. E-mail Blasts - In House 5. Web Site – In House 6. Student Ticket Distribution 7. Collaboration with key campus constituents being Student Activities, Greek Life, Housing, Student Government Association and other appropriate constituent organizations and departments.
Page 2 of 2 C-USA Football Championship Game Hosted at Apogee Stadium by North Texas C-USA Football Championship Plan
• Trigger Digital creative for C-USA Championship Sunday December 1st • Home page Fixed Sunday and Tuesday (12/1 & 12/3) • Sports Home page Fixed Sunday – Thursday 12/1-12/5 • ROS impressions 12/1-12/5 • Total digital impressions: 478,125 • Trigger UNT :15 WFAA television spots to air 12/2-12/5 • Minimum of thirty two (32) :15 spots over 4 days, Monday- Thursday, in key programming (Morning News/Access/Late fringe/10p news) • Minimum TV impressions: 768,626 • Due to Thanksgiving Log deadlines, all creative must be to WFAA by Tuesday, 11/26 • Schedule will automatically trigger with a UNT win on 11/30/13 • Combined TV and Digital would reach 40% of A25-49 • Minimum total impressions: 1,246,751 C-USA Football Championship Campaign
Fixed Billboard : WFAA Homepage Fixed Unit : WFAA Sports Homepage Run of Site – 728x90 – 300x600 - 728x90 – 100% SOV – 100% SOV • Guaranteed Impressions • Guaranteed Impressions • Guaranteed Impressions – 28,125 – 350,000 Impressions Total – 100,000 Impressions Total • Flight Dates: Flight Dates: Flight Dates: – December 1st- 5th – Day 1: December 1st – December 1st- December 5th – Day 2: December 3rd
vs v s C-USA Football Championship on WFAA.com- Breakout
Placement Ad Size Start Date End Date SOV Avail Impressions
WFAA Homepage-Fixed 728x90 12/1/2013 12/1/2013 100% SOV 100,000
WFAA Homepage-Fixed 728x90 12/3/2013 12/3/2013 100% SOV 250,000
100% SOV for WFAA Sports Homepage-Fixed 300x600 12/1/2013 12/5/2013 100,000 5 Days
WFAA ROS 728x90 12/1/2013 12/5/2013 ROS 28,125
Totals: 478,125