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Conference Usa Football Championship Marketing/Sales Plan

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Conference Usa Football Championship Marketing/Sales Plan TICKETING STRUCTURE SEASON TICKET HOLDER PRICING o Delray Hyundai Deck-Center Sideline: $60 o Delray Hyundai Deck-Sideline: $35 o Atlantic Center Sideline: $20 o Atlantic Sideline: $15 o Endzone: $5 GENERAL PUBLIC PRICING o Delray Hyundai Deck-Center Sideline: $90 o Delray Hyundai Deck-Sideline: $58 o Atlantic Center Sideline: $35 o Atlantic Sideline: $23 o Endzone: $12 o FAU Students: $5 GROUP TICKET PRICING (15+ tickets) o Delray Hyundai Deck-Center Sideline: $60 o Delray Hyundai Deck-Sideline: $35 o Atlantic Center Sideline: $20 o Atlantic Sideline: $15 o Endzone: $5 PREMIUM SEATING PRICING o 20-seat Suite: $2,000 o 6-seat Loge: $600 o 4-seat Loge: $400 TICKET SALES TIMELINE OFFICE HOURS o Monday – Friday from 8:30am – 5:30pm METHODS TO PURCHASE TICKETS o Phone via 1-866-FAU-OWLS o Email via [email protected] o In person at Wally Sanger Ticket Office o Online via fausports.com TRADITIONAL MEDIA OUTLINE RADIO ESPN 106.3 IHeartMedia Stations $1,500 12 Spots The Gator 98.7 (Classic Rock) M-F o Ticket giveaways on air KOOL 105.5 (Adult Contemporary) M-F o Ticket giveaways on air 97.0 WRMF KVJ Show (Morning Talk) o Ticket Giveaways TOTAL: $1,500 TELEVISION WPBF ABC - $3,500 o WPBF 25 News at 6AM 5x Spots $1,500 o WPBF 25 News at 11PM 5x Spots $2,000 WPTV NBC - $1,250 o Thursday Night FB $1,250 1 Spot TOTAL: 4,750 PRINT Sun Sentinel – Full Page/Color $5,200 Palm Beach Post – Full Page/Color $10,400 o Special Sections – Run for 6 days TOTAL: $5,000 OUTDOOR ADVERTISING Digital Billboards $3,000 o Run for 1 week Yard Signs - $1,000 o Campus and Community A-Frame Inserts x10 $250 VMS Signs - $0 TOTAL: $4,250 DIGITAL MEDIA OUTLINE SOCIAL MEDIA o Facebook Ads $3,000 o Ad-Words $1,000 o Boosted Posts $1,000 o Game week push across all channels o Capitalize on Coach Kiffin’s personal Twitter account to use as advertising leverage TOTAL: $5,000 EMAIL o Owl Scholarship Fund Members o FAU Kids Club o FAU Alumni o FAU Faculty & Staff o Current Student Emails o Season Ticket Holders o Single Game Buyers o Past Buyers o Captured Leads o Local Community Leaders o Local Non-Profits o Local Youth Organizations o Corporate Sponsors WEBSITE o Media Release on FAUsports.com o Splash Page on FAUsports.com o Banner Ads on FAUsports.com STUDENT PROMOTION PRINT - $250 3x5 Large Banners on Campus Fliers in Residence Halls and other campus buildings Lane Kiffin Fat Head Social Giveaway GIVEAWAY ITEMS - $500 o 10,000 Shirts – Pay for by organizations on campus LOYALTY APPLICATION o Push notifications to all registered students o Registered Students: 100 plus EXPERIENCE TICKET APPLICATION GAME WEEK PROMOTIONS - $1,000 o Activate Street Team o Have one big event on campus every day of week o 1-2 events with exposure on national media TOTAL: $2,750 ADDITIONAL EVENTS/COSTS COMMUNITY EVENT Biergarten Coaches Show Blow Out - $1,000 o Tailgate Event at Biergarten – Similar to Coaches Show o Major giveaways and experiences for fans o On-Air ticket giveaways with Coach Kiffin IN-GAME EXTRAS Owlsley Red/Blue Smoke for Run Out – $100 Sparkular (Sparks) for Team Entrance - $1,000 Fireworks Off Scoreboard – TBD Anthem Flyover - TBD TOTAL: $2,100 TOTAL ADVERTISING COST: $25,350 2016 CONFERENCE USA FOOTBALL CHAMPIONSHIP MARKETING/SALES PLAN (Updated Plan 10.31.17) SATURDAY, DECEMBER 3, 2016 TICKET STRUCTURE • $100 Club • $40 VIP Chair • $35 West Reserved • $30 East Reserved • $25 Upper East Reserved • $15 Groups 10+ • $15 Youth Admission (Ages 0-12) • $5 WKU Students TICKET SALES TIMELINE Ticket Office open M-F 8am-5pm Tickets avail through online, phone and at box office • WEEK OF Nov 26th POSTGAME o Email to all season ticket holders Sat. Nov. 28 of championship game o Open sales to season ticket holders to buy same seats as season tickets o Outbound sales center to call ALL season ticket holders and HAF members o Email/Direct mail piece to be mailed to all single game buyers and past STH’s TH • Starting Nov 28 o Email to be sent to all season ticket holders, HAF Members, and single game ticket buyers with ticket options for championship game. o Season ticket holder DEADLINE Wed. Nov. 30 o Official press release posted on wkusports.com and sent to all media outlets - Dedicated championship/post-season presale order headline story o Email sent to all full-time WKU Faculty/Staff o Official Championship splash page o Launch Official Championship central page online o Outbound call center expands calls to previous buyers o All ticket orders by Wednesday, Nov. 30 will be placed in the mail 2 EMAIL o HAF donors / Student Red Wave Members / Big Red’s Rascals Kids Club / W Club Members / WKU Alumni o Season Ticket Holders / Single Game Buyers / Past Buyers / Name Capture Leads o WKU Faculty & Staff - Sent on Wednesday, Nov. 30 o All Student Email - Sent on Wednesday, Nov. 30 o Boy Scouts, Girls Scouts, Youth Football List, Youth organization contacts o IMG sponsors list, Corporate partner, Chamber of Commerce list WEBSITE/SOCIAL MEDIA: • Media Release on wkusports.com • Splash page live on wkusports.com • Banner Advertisement on wkusports.com • Social Media accounts o WKU Sports Twitter/Instagram/Facebook - Constant push for Ticket Sales o WKU Football Twitter/Instagram/Facebook - Constant push for Ticket Sales STUDENT ATTENDANCE • Posters/Flyers // Advertising Cost: $100.00 o Hang posters in highly visible areas in all campus buildings. Posters are limited to bulletin board locations in various campus buildings. Posters to be hung the week of Nov. 28 o Street Team members passing out flyers in high traffic areas during week leading up to the game • Work with WKU Student Life to email Greek Fraternities & Sorority Presidents as well as Student Org. Presidents • Red Wave - Student Rewards Program o Utilize student organization to push information towards student body. o WKU Red Wave Social Media Twitter/Instagram/SnapChat • Student Promotion on Campus - Advertising Cost $ o Thursday 12/1 - Student Tailgate - 11:00AM - 2:00PM 3 OUTDOOR ADVERTISING • Yard Signs // Advertising Cost: 837.00 // Total 50 Signs o Place signs promoting game around campus. Will need to place directly in front of high traffic areas on campus and around campus in community week of game. • Utilize business marquee signs around Bowling Green *Set up on-air interviews (TV & Radio) for athletic administration & coaches Forever Communication WUHU/WBVR // Tuesday 11/29 8:45AM // Zack McKay WBKO MidDay Live // Tuesday 11/29 11:30AM // Todd Stewart WGGC Radio Interview // Wednesday 11/30 10:00AM // Tyler McNamara Christian Family Radio // Wednesday 11/30 11:00AM // Tyler Basler WNKY TV SOKY Sunrise // Thursday 12/1 6:00AM // Tyler Basler Commonwealth Radio // Thursday 12/1 Sam 100.7 - 9:00 AM - Zack McKay ESPN 102.7 - Zack McKay Hits 96 - Zack McKay TELEVISION • Television consists of airtime on three local networks. The networks are WBKO (ABC and FOX), WNKY (CBS and NBC) and Time Warner Cable. • WNKY // Advertising Cost: $1,375.00// Total 42 Spots • WNKY CBS o Daytime Rotators M-F 15x o Prime Rotators M-F 5x • WNKY NBC o Daytime Rotators M-F 15x o Prime Rotators M-F 5x o Football Night in America (Dec. 1) 1x o NFL Thursday Night Football 1x 4 • Time Warner Cable // Advertising Cost: $2,996.00 // Total 337 Spots o ESPN2 28x o ESPN 25x o NFL Network 2x o Nickelodeon 24x o TNT 24x o FX 32x o ABC Family 30x o CNN 24x o Fox News 24x o History 32x o Discovery 32x o TBS 32x o USA 28x • WBKO // Advertising Cost: $5,195.00 // Total 57 Spots • WBKO ABC T-F o AM Kentucky 4x o Good Morning America 3x o Live with Kelly 2x o WBKO MidDay Live 4x o The Chew 2x o General Hospital 1x o Dr. Oz 2x o WBKO @ 6:00pm 2x o WBKO @ 10:00pm 2x o Wheel of Fortune 2x o Jimmy Kimmel 2x o Prime Rotators 3x • WBKO Fox T-F o AM Kentucky 3x o WBKO MidDay Live 4x o People’s Court 4x o Andy Griffith 2x o The Big Bang Theory 3x o Mike & Molly 8x o Prime Rotators 4x 5 RADIO • Commonwealth Broadcasting // Advertising Cost: $1,000 // Total 270 Spots * On-Air ticket giveaways - 20 tickets o Tues., Nov. 29 - Sat., Dec. 3 o The Point 105.3 WPTQ 45x o ESPN KY WCDS 45x o NASH 103.7 WHHT 45x o 96 Hits 45x o WOVO 106.3 45x o Sam 100.7 WKLX 45x • Forever Communications // Advertising Cost: $1,750.00 // Total 70 Spots o Tue., Nov. 29 - Sat., Dec. 3 // 6am - 7pm o WBVR (:30) 35x o WUHU (:30) 35x • WGGC // Advertising Cost: $1,440.00// Total 120 Spots o Tue., Nov. 29 - Sat., Dec. 3 16x per day § 5 Live Mentions for Daily Tix Giveaway (5 Pairs of Tickets) • Christian Family Radio o Tue., Nov. 29 - Sat., Dec. 3 o Showcase Package // Advertising Cost: $636.00 // Total 98 Spots PRINT Bowling Green Daily News // Advertising Cost: $2,700.00 Full page full color ad Wednesday Nov. 30 Full page full color ad. Friday Dec. 2 Online Ad - Tue., Nov. 29 - Sat., Dec. 340,000 impressions for digital ad on bgdailynews.com desktop/mobile tablet - Added value - Two front-page sports strip ads full color - FREE Design Cost $76.00 // Gerald Printing Presentation Sign: $30.15 // Gerald Printing OTHER J&M Displays // Smoke & Fog for Team Entrances w/ Airgas Delivery // Cost: $3,700 Spirit Hospitality Room // Cost: $83.58 6 VOICEMAIL/PHONE BLAST: • Call my List Robo Calls: Head Coach Jeff Brohm - 10,000 calls $1,000 TOTAL ADVERTISING COST: $22,888.58 7 2015 CONFERENCE USA FOOTBALL CHAMPIONSHIP MARKETING/SALES PLAN (Updated Plan 11.2.16) SATURDAY, DECEMBER 5, 2015 TICKET STRUCTURE $100 Club $40 VIP Chair $35 West Reserved $30 East Reserved $25 Upper East Reserved $15 Groups 4+ $15 Youth Admission (Ages 0-12) $5 WKU Students TICKET SALES TIMELINE Ticket Office open M-F 8am-5pm through Bowl Season Tickets avail through online, phone and at box office WEEK OF Nov 9th o Email to all season ticket holders TUES NOV 10th of possible championship game o Open sales to season ticket holders to buy same seats as season tickets o Outbound sales center to call ALL season ticket holders and HAF members o Email/Direct mail piece to be mailed to all single game buyers and past STH’s WEEK OF Nov 16th o Outbound sales center to call ALL season ticket holders and HAF members o Nov 17th EMAIL #2 about championship information Starting Nov 27th POSTGAME o Email to be sent to all season ticket holders, HAF Members, and single game ticket buyers with ticket options for championship game.
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