2020 Strategic Partnerships
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2020 STRATEGIC PARTNERSHIPS ALBANY CREEK EXCELSIOR FOOTBALL CLUB “ACE” [email protected] 2020 PARTNERSHIP OPPORTUNITIES ABOUT ACE In 1963 local primary school headmaster Hec Wolter had a vision… to build a club fostering a strong sporting and social environment for the youth of Albany Creek. A club that would inspire a generation to play British ‘Association Football’ and proudly represent their Northside community, at home and across South East Queensland. Fifty six years later Albany Creek Excelsior Football Club (ACE) continues to deliver and build on this legacy. From humble backyard beginnings it is now one of the biggest non- for-profit, volunteer-run sporting clubs in Queensland. With growth showing no signs of slowing and unprecedented success on and off the field in 2019, the future of Albany Creek Excelsior FC is very exciting. Junior mascots accompanying our senior stars onto Wolter Park. 2 2020 PARTNERSHIP OPPORTUNITIES CLUB PROFILE Albany Creek Excelsior is one of the largest junior football clubs in Brisbane with approximately 3000 members and 1000 registered players. In 2019 the club fielded 101 teams ranging from under 6’s to over 45’s, as well as Brisbane’s biggest Kindy soccer program for ages 2-5. ACE prides itself on its reputation as a family and community based club with a great culture and excellent facilities for its members. We retain a strong emphasis on participation and enjoyment by providing top quality programs for social players of all ages; boys, girls, men and women. 3 2020 PARTNERSHIP OPPORTUNITIES ELITE PATHWAYS ACE is also recognised as a club of excellence for professional player development. We offer genuine pathways for elite players giving them the best opportunity to achieve their potential. Both our Junior and Senior teams play in Football Brisbane’s highest grade competitions where 74 registered clubs from South East QLD compete. Our affiliation with National Premier League sister club Moreton Bay United also provides Albany Creek players a shop window to showcase their skills and an opportunity to test themselves in the Playstation 4 National Premier League, the highest level of Australian semi- professional football. “I am really grateful for what everyone at ACE and Moreton Bay United has done for me” (Joey Champness - Newcastle Jets Hyundai A-League, Australian U23 representative) Champness joined Albany Creek Excelsior (ACE) aged 13, before joining Moreton Bay United in 2013 - the first year of NPL Queensland. He played a total of 70 games, scoring 23 goals in three seasons at Under 16, Under 18, Youth and Senior levels. 4 2020 PARTNERSHIP OPPORTUNITIES A RECORD BREAKING 2018 The 2018 season was the clubs best on record with over half ACE junior teams making the finals, the Men’s First team winning the Brisbane Premier League Premiership, the Men’s reserves winning Brisbane Premier League Reserve Grade Premiership and the club being awarded the Flight Centre Brisbane Premier League Club Champion. Five ACE players and our Head Coach were rewarded for thier outstanding seasons with selection in the Flight Centre Brisbane Premier League Select Team. The side took on Brisbane Roar during their Hyundai A-League pre-season preparations. 2019 is shaping up to finish the same way. 2018 FLIGHT CENTRE BRISBANE PREMIER LEAGUE CLUB CHAMPIONS 5 2020 PARTNERSHIP OPPORTUNITIES WORLD CLASS FACILITIES ACE operates out of two impressive facilities 30 minutes north of Brisbane’s CBD. Our spiritual home is Wolter Park [capacity 2,000]. Located on Jacaranda Drive, Albany Creek it has serviced our players since 1963. Recent renovations extended the building to include a player tunnel, four new change rooms, gymnasium and recovery facilities. The fully licensed clubhouse has a canteen, dining area and bar. There’s an outdoor viewing deck for guests, whilst wide windows in the clubhouse allow you to watch the action from inside. A large undercover grandstand caters for hundreds and grassy slopes surround the playing field providing a picturesque backdrop and allowing spectators to spread out and pick their own vantage point. 2018 NATIONAL FINALIST OF ‘CLUBBIES BEST CLUB FACILITY’ PRESENTED BY INSIDE SPORT MAGAZINE 6 2020 PARTNERSHIP OPPORTUNITIES The club’s extensive junior program is headquartered at South Pine Sports Complex in the adjacent suburb of Brendale. In total the club has 5 full size pitches, 3 junior pitches and three smaller training areas. Our facilities accommodate up to 1500 players and are shared with NPL sister club Moreton Bay United. With over 3,000 games being played on ACE fields each season our facilities are visited by more than 160,000 people every year.r ACE has a view that facilities help define the image and level of professionalism of the club. Through a lot of hard work and generosity by past and present committee members, we now enjoy world class facilities, that offer our players, members, coaches and managers a fantastic environment to play football, something we can all be proud of. 7 2020 PARTNERSHIP OPPORTUNITIES BENEFITS OF PARTNERING WITH ACE A strategic partnership with Albany Creek Excelsior will build your brand and provide a platform to support your marketing objectives. We understand that like any form of paid marketing you expect a return on your investment, as well as a return on your objectives. For most partners this includes but is not limited to the following: y Increase brand awareness and visibility z Create, reinforce & enhance a positive brand image 1 Promote your business to a wide and captive audience for easy retention & recognition 2 Influence attitudes and behaviour of existing and potential customers ³ Cut through advertising overload and marketing clutter < Promote your brand on a personal, less commercial manner v Strengthen community relations and engagement Generate positive PR & goodwill by giving back to the community Æ Enjoy and leverage hospitality and entertainment opportunities k Networking and relationship building Gain exposure to widespread digital and print media coverage We’ll work closely with you to ensure your specific goals are met and maximum benefits are realised. It’s a genuine two-way partnership where we strive to deliver for you both on and off the field to meet your cited key performance criteria. Our 2020 program has been developed to offer a wide range of options to potential partners. Opportunities exist for businesses of all sizes with packages starting from $500 for the season. In addition to the various options outlined in this document we are open to considering other proposals and will tailor packages to suit your individual needs. 8 2020 PARTNERSHIP OPPORTUNITIES PARTNERSHIP PACKAGES 9 2020 PARTNERSHIP OPPORTUNITIES SENIOR MENS PLATINUM PARTNERSHIP FLIGHT CENTRE BRISBANE PREMIER LEAGUE YOUR BRAND YOUR BRAND LOGO LOGO ; BRAND LOGO DISPLAYED ON FRONT OF 20 HOME AND 20 AWAY PLAYING JERSEYS BPL MATCH COVERAGE & HIGHLIGHTS PROFESSIONALLY FILMED AND PUBLISHED WEEKLY ON FOOTBALL BRISBANE PLATFORMS ; BRAND LOGO DISPLAYED ON FRONT OF 40 TRAINING SHIRTS ; MEDIA RELEASE TO ANNOUNCE PARTNERSHIP (WITH PHOTO SHOOT) ; X1 ADVERTISING SIGN (4 X 1M) AT WOLTER PARK ; BRAND LOGO FEATURED ON ACE WEBSITE WITH HYPERLINK TO YOUR BUSINESS ; ACTIVATION OPPORTUNITIES AT ALL HOME ACE SENIOR MATCHES ; ADVERT LOCATED WITHIN MATCH DAY PROGRAM ; GAME DAY ANNOUNCEMENTS OVER CLUB PA EVERY HOME GAME (PROVIDE A TRANSCRIPT) ; SHOUT OUTS ON CLUB SOCIAL MEDIA PLATFORMS (FACEBOOK & INSTAGRAM) ; USE OF PLAYERS FOR PROMOTIONAL ACTIVITIES (UP TO 4 EVENTS) ; HOSPITALITY ($200 VALUE) AT 3 SELECTED EACH HOME GAMES ; 4 TICKETS TO END OF SEASON SENIOR PRESENTATION NIGHT ; 1 FRAMED ACE JERSEY FOR DISPLAY IN COMPANY BOARDROOM OR SHOP 10 2020 PARTNERSHIP OPPORTUNITIES SENIOR MENS GOLD PARTNERSHIP FLIGHT CENTRE BRISBANE PREMIER LEAGUE YOUR BRAND YOUR BRAND LOGO LOGO ; BRAND LOGO DISPLAYED ON BACK OF 20 HOME AND 20 AWAY PLAYING JERSEYS BPL MATCH COVERAGE & HIGHLIGHTS PROFESSIONALLY FILMED AND PUBLISHED WEEKLY ON FOOTBALL BRISBANE PLATFORMS ; BRAND LOGO DISPLAYED ON BACK OF 40 TRAINING SHIRTS ; MEDIA RELEASE TO ANNOUNCE PARTNERSHIP (WITH PHOTO SHOOT) ; BRAND LOGO FEATURED ON ACE WEBSITE WITH HYPERLINK TO YOUR BUSINESS ; ACTIVATION OPPORTUNITIES AT ALL HOME ACE SENIOR MATCHES ; ADVERT LOCATED WITHIN MATCH DAY PROGRAM ; GAME DAY ANNOUNCEMENTS OVER CLUB PA EVERY HOME GAME (PROVIDE A TRANSCRIPT) ; SHOUT OUTS ON CLUB SOCIAL MEDIA PLATFORMS (FACEBOOK & INSTAGRAM) ; USE OF PLAYERS FOR PROMOTIONAL ACTIVITIES (2 EVENTS) ; HOSPITALITY ($100 VALUE) AT 3 SELECTED EACH HOME GAMES ; 2 TICKETS TO END OF SEASON SENIOR PRESENTATION NIGHT ; ACE JERSEY FOR DISPLAY IN COMPANY BOARDROOM OR SHOP ; SIGNAGE OPPORTUNITIES (4 X 1M) AT WOLTER PARK AND SOUTH PINE SPORTS COMPLEX* *SIGNWRITING AT SPONSORS EXPENSE 11 2020 PARTNERSHIP OPPORTUNITIES SENIOR MENS SILVER PARTNERSHIP FLIGHT CENTRE BRISBANE PREMIER LEAGUE YOUR BRAND LOGO ; BRAND LOGO DISPLAYED ON THE BACK OF 20 HOME AND 20 AWAY PLAYING SHORTS BPL MATCH COVERAGE & HIGHLIGHTS PROFESSIONALLY FILMED AND PUBLISHED WEEKLY ON FOOTBALL BRISBANE PLATFORMS ; MEDIA RELEASE TO ANNOUNCE PARTNERSHIP (WITH PHOTO SHOOT) ; BRAND LOGO FEATURED ON ACE WEBSITE WITH HYPERLINK TO YOUR BUSINESS ; ACTIVATION OPPORTUNITIES AT ALL HOME ACE SENIOR MATCHES ; ADVERT LOCATED WITHIN MATCH DAY PROGRAM ; GAME DAY ANNOUNCEMENTS OVER CLUB PA EVERY HOME GAME (PROVIDE A TRANSCRIPT) ; SHOUT OUTS ON CLUB SOCIAL MEDIA PLATFORMS (FACEBOOK & INSTAGRAM) ; USE OF PLAYERS FOR PROMOTIONAL ACTIVITIES (UP TO 4 EVENTS) ; 2 TICKETS TO END OF SEASON SENIOR