Datu Puti Has Olso M:Ukets Datu Puti Vinegar

THE MARKET cleanest vinegar, proudly made in the trodition ofsukons Southeast Asia Food. Inc. (SAFI) monufoctures ond paombon~: . Through the years. Datu Puti has olso m:ukets Datu Puti Vinegar. the number one vinegar expanded to include soy sauce and fish sauce in its bmnd in the Philippines. As a trusted bmnd by Filipinos businidable player in the for over twenty rive years. O:uu Puti Vinegar is liquid condiments categories. $)'110nymous to quality and superior. delicious soumes.~. Datu Puti hos enjoyed l c~dcnuti" was a chametcrcrcated by Mr. llcrnon Reyes. c~tcgory. Further growth for the brand will be realized He saw huge potential in the bnmdcd vinegnr business, $ince it entered the soy sauce businC$$ in 1996 and the offering Datu Puti Vinegar. which is made in the lrttdition fish sauce business in 1999. Tod.1tc. Datu P\ltiSoySauce on sukang paombong. It was actually fl emon's mother Vinegar. and continues to be the centro! theme or the has grown tremendously, posing a serious threat to long who had the trnditional vinegar business as the ramily's brand·s ad\'C'rtising and consumer promotions. time player, Silver Swan Soy Sauce. At the same time. main sou~c of income. Their father passed away when Through the yeors. the company underwent Datu Puti Fish Sauce has goined n slme of the market, they were still young. leaving their mother with $CVcn expansion through a $Cries of mergers and acquisitions. bccnme a major player in the fish sauce market boys to tnkc care of. Heman s1artcd the cOmJXlny mainly Under the lcadcrshil) of Mr. Josclito D. Campos. SA Fl is

Datu Puti Vincgar1 Soy Sauce nnd Fish Sauce arc to help give jobs to his brothers who eventually became now 1>art of the Nutri Asia f.1m ily with other !coding Crior delicious soumcs.s of DaHl Puti manufactured using modenl processes tO ensure the "Para sa akin, Datu Puti ang Mega No.1"

Nanunuot anq sarap!

26 still being assured of the superior product quality Datu Puti has been known for.

PROMOTION Datu Puti Vinegar is synonymous to "Mukhasim". The brand's ~dvcrtiscments are famo us for their comical twists and excellent re-eall highest quality vinegar. Each boule is hygienically packed in the consumers· and offers consistency, quality, as well as the best value minds. The for money. "Mukhasim" Similarly, Datu Puti Soy Sauce offers an equally campaigns have superior product. In a recent independent studyeondueted evolved through in severn I key cities in the country, 7 out of I0 housewives the years. Most preferred Datu Puti Soy Sauce over other brands in tenns recently, a of taste, color, aroma and overall preference. modern version Moreover, the brood's newest addition - Datu Puti of the Mukhnsim Fish Sauce also offers an excellent flavor dip that is icon featured the growing in popularity. tandem ofl3ayani Agbayani ond RECENT DEVELOPMENTS Kuhol as the The introduction of Datu Puti Fish Sauee in 1999 was a "Mukhasim major step in building the Datu Puti brand into a superior TikimTcam". line of liquid condiments. On the other The Datu Puti brand now offers vinegar. soy sauce hand. the and fish sauce - basic condiments found in almost all promotion of Filipino family's kitchen. In 2001, with the ongoing crisis Datu Puti Soy and economic difficulties, affordable pouch packaging Sauce is famous both for 011tu Puti Vinegar and Datu Puti Soy Sauce were for its.. nanunuot ang sarap .. campaign, where product BRAND VALUES introduced to help households in stretching their budgets. superiority in temts of taste and color is highlighted. The Datu Puti is synonymous to quality. Each bou le of With Datu Ptlli Vinegar and Soy Sauce pouches, a most recent advertising for Datu Puti Soy Sauce is the vinegar. soy sauce or fish sauce contains the best natural housewife can purchase immediate requirements in .. Mega Adobo Challenge" where the megostnr, Sharon ingredicntswhichare carcfullymanurhcturcdandpockcd. smaller qu3nlities nnd with a lower cash outlay. while Cuneul, endorses the product as her number one brond. It has also been found that housewives have t'l strong emotional bond with Datu Puti as it has been her indispensable partner in the kitchen. She has proven 03tu Puti'squality, consistency and reliability thro

THINGS YOU DIDN'T KNOW ABOUT DATU PUTI

• Around 200,000,000 bottles of Datu Puti products are manufactured in a year.

• Through the years, the company underwent expansion through a series of mergers and acquisitions. Under the leadership of Mr. Joselito D. Campos, SAFI is now part of the Nutri Asia family with other leading brands such as Heinz, UFC, Papa, Jufran and Malran .

• "Datu Puti" was a character created by Mr. Hernan Reyes.