Making It LOUD
Making it LOUD 2011 Annual Report WWW.USFIRST.ORG1 For over 20 years, FIRST® Founder Dean Kamen and everyone associated with FIRST have been on a mission to spread President Barack Obama, along with White House Technology Officer Aneesh Chopra, continued to feature FIRST teams as perfect examples of the president’s national White the word about the many educational, societal, economical, and House Science Fair initiative promoting STEM (science, technology, engineering, and Dean Kamen will.i.am planetary benefits of getting youth and adults alike involved in theFIRST math) education and celebrating science and math achievement in American schools. Morgan Freeman experience. Despite not having access to the millions of marketing Soledad O’Brien dollars required to make FIRST a household “brand,” the program has continued to grow each year at a blistering pace. …aND loudER Books, magazines, newspapers, cable TV, and the Web helped us create noise, too, with ongoing national coverage by Bloomberg, CNN, Popular Mechanics, In 2011, however, thanks to the fervent interest of major figures Popular Science, Wired, ESPN Magazine, WallStreetJournal.com, and more. Author Neal Bascomb brought the FIRST experience to life in his inspiring in government, the media, and mainstream entertainment, the book, The New Cool.Time Warner Cable incorporated “volume” of voices promoting FIRST... FIRST into its national “Connect A Million Minds™” initiative, featuring our FRC program in its TV show “It Ain’t Rocket Science.” The clamor of FIRST recognition continues to grow ...GOT TuRNED UP loud...VERY loud! louder every day. The continuing mainstream exposure is helping propel us toward our goal of making FIRST known and recognized around the globe.
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