The monthly publication of the Institute of Videography Issue 192 - January 2011 - £3.50 How to IOV Awards Lock & Load - avoid IOV now Image Arbitration screening on stabilisation IOVTV for Final Cut By Ron Lee Express By Kevin Cook By Ian Sandall INSTITUTE OF also this month VIDEOGRAPHY IOV Focus Ad_Jan 11_IOV Focus_Jan11 14/12/2010 16:00 Page 1 CALUMET PRO VIDEO the choice of the professionals Canon XF300 MPEG-2 Full HD Professional Camcorder Canon’s new XF300 MPEG-2 camcorder is Canon’s first file-based professional camcorders and records to popular and inexpensive CompactFlash (CF) cards already widely available in the market. • MPEG-2 MXF recording to CF cards at up to 50Mbps (4:2:2) • Comprehensive NLE support • 18x wide angle Canon L-series lens Format • 3 x 1/3 type Full HD Canon CMOS sensors MPEG-2 • 10.1 cm LCD (1.23M dots); Lens 1.3 cm (1.55M dots) EVF 18x4.1mm • Variable frame rates 321-034D £5199.99 Calumet Video Fluid Head Genus Camera Shoulder and Video Tripod Legs Mount & Follow Focus system The Calumet Video Fluid Head features independent tilt The Genus GCSMK for using a DSLR in video mode, features and pan drag control, a built-in counter-balance comfortable non-slip handles and is adjustable to suit system, quick-release plate, built-in spirit level, different DSLR’s and camcorders. camcorder alignment pin, and a pan bar that can be Used with the Genus GSFOCDSLR mounted for left- or right-hand operation. follow focus system, this combination gives support, comfort CK9075 £159.99 Save and focus reliability. 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Telephone 0207 380 1144 option 4 ProVideo sales now also available in our Belfast, Email [email protected] Edinburgh and Order online www.calumetphoto.co.uk Manchester stores Visit us 93-103 Drummond Street, London NW1 2HJ Foreword Top 3 tips for It seems to me that lately I’ve The Cook had a lot of calls with “tales of surviving 2011 woe” from established I guess we are all looking videographers who have been Retort forward to the year ahead with taken aback by the economic INSTITUTE OF some trepidation. Whilst there downturn. It seems that those on anything that you VIDEOGRAPHY continues to be stories in the who are new to the business will have a moral press of the economy improving probably not know any different - objection to, but and as their businesses are in Contacts the word on the streets is that its there will be some types of work their infancy they are probably still tough and far from being on that you’d previously ruled out as still enjoying some growth. So, Administration the up. Its all very nice for the being too awkward, time & Membership Enquiries what’s the difference between likes of the big multi-nationals to consuming or trivial. That’s a PO Box 625, Loughton, the new guy and the old hand?... be reporting “better than nice position to be in, but its Essex IG10 3GZ United Kingdom Three things actually. expected” profits but they are simply not the case at the e: [email protected] 1 - Enthusiasm is infectious - t: 0845 741 3626 (UK) doing that through strangling moment. without a doubt. Those who are More importantly, if you t: +44 (0) 20 8502 3817 (Int.) their suppliers - but we don’t all new to the business all seem to analyse the source of your top have that luxury do we?!! With Executive Administrator share this mindset - and rightly ten previous commissions you public sector cutbacks, the usual Kevin Cook F.Inst.V. so. They are keen to find new will often find that they came e: [email protected] lull in spending after Christmas customers and come across as about through you providing t: 020 8502 3817 and what looks like more being genuinely grateful for some menial service to someone neighbouring countries needing a every single commission they win who eventually gave you a Membership Administrator financial helping hand - 2011 is - and make sure their clients Ariane Nombro bigger commission. People buy looking like being a bit of a know how they feel about it. I e: [email protected] from people they like - so get business bummer. think we all like to be made to t: 020 8502 3817 more people liking you! OK... now you are all feel special and that our custom 3 - Market like mad! All new Executive Chairman depressed and downtrodden we is valued by the supplier. start-ups will be pushing their Ron Lee F.Inst.V. can start to pick you up again Over time its easy to lose 13 Coleridge Avenue, Dentons Green, St businesses at every possible with some really positive sight of just how fantastic it was Helens, Lancashire WA10 6RN opportunity - pretty much like to win your first customers. Your e: [email protected] thoughts and ideas on how to the more established guys did t: 01744 29976 business might have even grown move forward. In these when they started their business. to the point where you were so situations you have to be As time goes by, and more work Treasurer busy that you were happily pragmatic. Accepting that these comes your way through Steven Abrams F.Inst.V. turning work away. As they say, are difficult times is the first step recommendation, the tendency is 2 Ingledene Road, familiarity breeds contempt, so if Liverpool L18 3HJ in finding your way through it. to take your foot off the you had so many potential e: [email protected] At the very least you will have a marketing pedal. As nice as t: 0151 722 6692 customers its no surprise that better idea of where you are now recommendation is you can’t just you might have lost the ability to and where you want to be. rely on it. At some point down Arbitration Officer make them all feel very special. Ron Lee F.Inst.V. So, the first tip is treat every the line you will pay for this as 13 Coleridge Avenue, Dentons Green, St enquiry as if it will be the very you will exhaust the circle of Helens, Lancashire WA10 6RN contacts known to your past e: [email protected] first commission you have ever satisfied customers. You should won. Show genuine interest in therefore never stop looking for a Assessment Administrator what the client wants and be Chris Waterlow F.Inst.V. noticeably keen to please them. fresh supply of customers! 59 Sissinghurst Close, 2 - Open your mind to If any of this sounds familiar Pound Hill, Crawley business. Those who are new to then part of your own personal West Sussex RH10 7FY the business will have a economic downturn might have e: [email protected] nothing to do with the present t: 01293 886484 completely open mind about revenue streams. The more economy. There’s really no better time to start thinking Institute of Videography Ltd established companies might well Executive Committee have developed some prejudices about turning over new leafs Ron Lee F.Inst.V. over the years as to what work than the dawning of a new year. Steven Abrams F.Inst.V. they will or will not accept. I’m All the best for 2001! Mark Quinn not suggesting you should take Kevin Cook Chris Waterlow F.Inst.V. Janet Fenton Phil Janvier M.M.Inst.V. This Month Published By: FEATURES IOV FOCUS Ltd 174 Roding Road, Loughton, 14 Still Motion Essex IG10 3BS United Kingdom Ian Sandall reviews CoreMelt’s Lock & Load e: [email protected] 16 Fusion t: +44 (0)20 8502 3817 Editor: Kevin Cook F.Inst.V. The coming together of the videography and photography markets 20 How to avoid IOV Arbitration FOCUS magazine contents, and its logo, Ron Lee gives an insight into the IOV’s Arbitration Service and the Institute Logo, are copyright of the Institute of Videography Ltd. REGULAR ITEMS While we make every effort to ensure IOV and Industry News accuracy, we cannot take responsibility 5 IOV News for losses resulting from publishing errors 8 Area News A round-up of local IOV meetings of any kind, howsoever caused.