Midwestern University
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Midwestern University Style Guide The Midwestern University Style Guide has been designed to help you prepare copy that your office or department may produce in a manner consistent with the Office of Communications at both the Downers Grove Campus and the Glendale Campus. The guide, by no means comprehensive, is intended to help you address some of the most common style questions you may have and is composed of a grammatical topics section and graphical topics section. December 2014 Contents MIDWESTERN UNIVERSITY FACILITIES .......................................... 4 Midwestern University and Its Divisions ............................................................................. 4 Departments and Offices .................................................................................................. 5 Buildings .......................................................................................................................... 5 MIDWESTERN UNIVERSITY PEOPLE................................................... 5 Groups ............................................................................................................................. 5 Titles ................................................................................................................................ 6 Academic Degrees ............................................................................................................ 6 MIDWESTERN UNIVERSITY WORDS ................................................... 7 Capitalization .................................................................................................................... 7 Special Terms ................................................................................................................... 7 Numerals .......................................................................................................................... 8 More ................................................................................................................................ 8 PUNCTUATION POINTERS ............................................................................ 9 Commas ........................................................................................................................... 9 Hyphens ........................................................................................................................... 9 Horizontal Lists ................................................................................................................. 9 Vertical Lists ................................................................................................................... 10 Ellipses ........................................................................................................................... 10 Business Letter Style ...................................................................................................... 10 Addresses ...................................................................................................................... 10 GRAPHICS GUIDE ............................................................................................... 11 Logo ............................................................................................................................... 11 Typefaces ....................................................................................................................... 12 Colors ............................................................................................................................. 12 Imagery .......................................................................................................................... 13 MWU Compass ............................................................................................................... 13 COLLATERAL SAMPLES ................................................................................. 14 Downers Grove Clinics MIDWESTERN Multispecialty Clinic (MSC) Family Medicine Clinic UNIVERSITY Speech-Language Institute (SLI) Physical Therapy Institute (PTI) FACILITIES Dental Institute (DI) The use of the acronym MWU in place of Midwestern University Midwestern University and Its Divisions is discouraged. Instead, use Midwestern University in titles and in running copy. Midwestern University (MWU) Example: Dr. Richard Foosballer is the Chair of the MWU Colleges Alumni Senate. (no) Dr. Richard Foosballer is the Chair of the Midwestern Arizona College of Osteopathic Medicine (AZCOM) University Alumni Senate. (yes) Chicago College of Osteopathic Medicine (CCOM) Chicago College of Pharmacy (CCP) For instances where Midwestern University is cited twice College of Dental Medicine–Arizona (CDMA) within the same sentence in running copy, it is acceptable to College of Pharmacy–Glendale (CPG) use Midwestern or the University as the second reference. College of Health Sciences–Downers Grove Campus Similarly, if Midwestern University is referenced previously in a paragraph, additional references within the same paragraph (CHS-Downers Grove) may use Midwestern or the University as acceptable shorthand. College of Health Sciences–Glendale Campus Example: The Midwestern University chapter of the Student (CHS-Glendale) Osteopathic Medical Association held their meeting Arizona College of Optometry (AZCOPT) at the University’s Auditorium. (yes) College of Dental Medicine–Illinois (CDMI) Dr. Ritchie came to Midwestern University in 2011 College of Veterinary Medicine (CVM) and serves as advisor for Midwestern’s softball league. (yes) Campuses Midwestern University is the home of Arizona’s Downers Grove Campus (IL Campus) largest medical school, and Midwestern University Glendale Campus (AZ Campus) offers 14 degree programs. (no) Programs Capitalize University and the College when used alone in Arizona School of Podiatric Medicine (Arizona) running copy. Biomedical Sciences Program (Arizona, Illinois) Example: The College is one of three that comprises the Downers Grove Campus of the University. Cardiovascular Science Program (Arizona) Clinical Psychology Program (Arizona, Illinois) Capitalize campus when referring to one location, such as the Nurse Anesthesia Program (Arizona) Downers Grove Campus, but not for multiple locations, as in Occupational Therapy Program (Arizona, Illinois) the Downers Grove and Glendale campuses. Do not capitalize Physical Therapy Program (Arizona, Illinois) campus when used alone in running copy. Physician Assistant Program (Arizona, Illinois) In most cases, do not use Midwestern in place of Midwestern Speech-Language Pathology Program (Illinois) University unless it is said as part of a direct quote. Example: Midwestern is one of five DuPage County higher Glendale Clinics education institutions. (no) Dental Institute (DI) Midwestern University is one of five DuPage County Eye Institute (EI) higher education institutions. (yes) Multispecialty Clinic (MSC) If the use of the MWU acronym is necessary, use within Family Medicine articles as a second reference only. This applies to each Foot & Ankle separate article in any internal or external publication. For Internal Medicine external publications, include the letters in parentheses after Osteopathic Manipulative Medicine the first reference. (Note: MWU does not have to be set Pediatrics in parentheses after the first reference for most in-house Pharmacy Services publications.) Set initials in full caps and without periods. Psychology Example: Midwestern University (MWU) is a health sciences Animal Health Institute (AHI) institution. Like the University of Illinois, MWU also has a pharmacy college. MWU STYLE GUIDE | 4 Use Midwestern University Clinics to refer to all clinics. Use Glendale Campus each individual name for each clinic, or the specialty name plus Academic Support Facility Multispecialty Clinic. Agave Hall Example: Midwestern University Eye Institute Auditorium Midwestern University Multispecialty Clinic– Barrel Student Center I, II, III Family Medicine Cactus Clubhouse Cholla Hall For external publications, on first reference, place Midwestern Chanen Interfaith Chapel University in possessive form before colleges or organizations. Cactus Wren Hall Example: Midwestern University’s Chicago College of Pharmacy. Foothills Science Center Ocotillo Hall Spell out Midwestern University to begin sentences. Do not Recreation & Wellness Hall begin with MWU. Sahuaro Hall Stagecoach Dining Hall Departments and Offices Student Apartment Complex Welcome Centers Department and office should be capitalized and should Yucca Central Plant precede the specific name, as inDepartment of Internal Arizona Clinical Campus Medicine or Office of Communications, rather than Internal Animal Health Institute Medicine Department or Communications Office. Companion Animal Clinic Equine and Bovine Center Capitalize the specific name of the department when used in Necropsy and Pathology Center the formal title or when used alone in running copy, such as Dental Institute Family Medicine. Eye Institute Multispecialty Clinic Do not capitalize department when used alone in running copy. Example: The department is headed by Dr. North. MIDWESTERN Buildings Downers Grove Campus UNIVERSITY PEOPLE Alumni Hall SPECIAL NOTE: Aspen Hall Athletic Hall Please refer to the Midwestern University Distribution List when Auditorium Building - name TBD referencing names, titles, and departments on the Downers Grove Campus and the Glendale Campus. The list is found Birch Hall as an Excel worksheet on the