High marks for TV journalism at Miami convention Cable vs. cable: At odds over hotel pay TV The newsweekly of a Broadcastingbroadcasting and allied arts uOur 41st Year 972 I J U) The Beverly Hillbillies are rich in friends and oil. They will share their friends. Call Viacom. "THE WOMAN'S JOURNAL" June Thorne (left) and Janet Covington are a Channel Two team. Together, they have developed the WMAR -TV weekly report, "The Woman's Journal." June is the moderator -hostess. Janet is the producer -director. Together, they explore in depth the basic community problems of the Baltimore area, bringing to their task incisive understanding and knowledge of the city's life-style. They have examined employment of minority women, bad nutrition in the ghetto, the NAACP Positive Action Program, Model Cities, the Peace Corps, Vista. Nor do they neglect the arts, government, voter registration. Their range and their reach depend solely upon their independent investigation of community needs. "The Woman's Journal" was cited by the Baltimore City Fair, Inc., last Fall as the outstanding community service program in the local broadcasting field. In Maryland Most People Watch WMAR-TV O TELEVISION PARK, BALTIMORE, MD. 21212 Represented Nationally by KATZ TELEVISION CBS O&O!s PLAY THE TO INS NAME OF THE GAME" SUNDAY NIGHT'S .1 LATE SHOW W YORK, CHICAGO, S ANGELES, AND PHILADELPHIA!* The Name of The Game. 76 feature -length, high -powered stories. In color. Gene Barry, Robert Stack, Tony Franciosa, Susan Saint James and guest stars galore. PLAY "THE NAME OF THE GAME" TO WIN. NSI, May 1972 (subject to survey limitations). SORRY... NO USED "PROGRAMASTER" BACKGROUND MUSIC UNITS ARE AVAILABLE! 1 eee Every Rowe CPC -60 -1 Programaster we ever sold is still out working. People just never turn them in because they are so dependable ... the most dependable Background Music System available. Rowe international, inc. 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Address BroadcastingmJuI17 CLOSED CIRCUIT 7 AT DEADLINE 8 DATEBOOK 10 OPEN MIKE 11 MONDAY MEMO 13 I No clouds over Miami Beach as television makes up for the political -if not the public- regard it lost in Chicago fotir years before. Broadcasting's own gavel -to -gavel coverage of the convention. LEAD STORY 16 The bureaucrats battle over plan to concentrate FCC power. MEDIA 26 CBS again reaches outside for a president, finds Arthur R. Taylor. 28 CHANGING HANDS 30 Wiley tells Florida broadcasters WMAL decision is on the right track. 32 Feminine -product advertising is in the wings if not yet on the tube. BROADCAST ADVERTISING 32 Metromedia up in arms over 'shortchanging' by ARB's Los Angeles ratings. 33 Drug advertising in line of fire at marijuana commission hearings. 34 Congressman Goldwater crusading again against prime -time access. PROGRAMING 38 Chapter 3 on Agnes : Fund -raising takes over from disaster coverage. BROADCAST JOURNALISM 47 Do hotel pay -TV systems fall under the FCC's rules? Sterling Manhattan thinks so, complains against Columbia's Telco operation on its turf in New York. CABLE 48 Chairman Burch, who dissented on that satellite decision, tells why. EQUIPMENT & ENGINEERING 50 There's a new game in town in Chicago radio, and the stakes are high. MUSIC 51 Sammons Communications, No. 6 in cable, makes a public offering. FINANCE 52 t FATES & FORTUNES 55 FOR THE RECORD 57 On the way up in the FCC's, and his party's, esteem : John W. Pettit. PROFILE 67 EDITORIALS 68 Published 51 Mondays a year (combined Issue at yearend) by Broadcasting Publications Inc., 1735 DeSales Street, N.W., Washington 20036. Second -class postage r paid at Washington and additional offices. Single issues $1. Subscriptions: one year $20, two years $37.50, three years $50. Add $52 yearly for special delivery, $65 for air mail. $4 for Canada, $6 for all other countries. Subscriber's occupation required. Annually: Broadcasting Yearbook $14.50, Cable Sourcebook $6.50. WTEV community programming reflects the many faces Aye. Lowell Representative: u.iWs d\-Co.bYdq THE W.eW.1 MEEKER in. its COMPANY, INC. of audience Ileee .elre .-... To enrich the widely different lives of its W viewers, WTEV thoughtfully develops com- R.O. munity programming to inform, entertain. stimulate and enlighten. Whatever the age. whatever the interest - WTEV meets the needs. GRADE A o Channel ,....IS1... GR.'JE B Providence -New Bedford -Fall River Rhode Island- Massachusetts Vance L. Eckersley, Sta. Mgr. Seituing the gneatex CPnouidence Aea { I I I I I 1 1 I 11_ hl-I-1-t_1_1_ 1 1_1-1-1-h 1 IwI_1_1_1_ .'! r .rh STEINMAN TELEVISION STATIONS Clair McCollough, Pres. WTEV Providence, R. I. /New Bedford -Fall River, Mass. WGAL -TV Lancaster- Harrisburg- York - Lebanon, Pa. Closed Circuit A, Running mates compensate for total loss of revenue in officials say they've renewed number of children's shows if commercials were for- existing clients already and have signed Senator Thomas F. Eagleton (D -Mo.), bidden, as ACT has proposed. He says or are near signing new ones. nominated as Democrats' vice -presidential foundation underwriting and institutional candidate, has just about same voting rec- advertising would provide no help. He Out of sight ord on broadcast -related legislation as volunteers, however, that if commercials that of presidential candidate, Senator were reduced by 25 %, viability of chil- It hasn't been generally known, but George McGovern (D -S.D.) ( "Closed dren's programing "looks secure " -al- Charles W. Colson, 40, White House aide Circuit," June 12). Both voted for ciga- though NBC would "barely break even." whose name was tied to bugging incident rette- advertising ban on radio and televi- at Democratic National Committee last sion, favored campaign-spending law that month, has been involved in media as- puts unique restrictions on TV and radio, Roots at the roots signments -but not since news of bugging sided with Senate majority favoring re- National Cable Television Association is broke. Guests didn't know it at time, but peal of equal -time law's application to well along in organization of permanent Mr. Colson was originally on list of key presidential and vice -presidential candi- political- contact network keyed to con- administration figures scheduled to attend dates in general elections (killed in gressional districts. Here's how it works: meeting of President and ranking station House). On his own, Senator Eagleton In each district one cable operator is ap- executives June 22. He turned up missing. voted for Senator Alan Cranston 's (D- pointed as political coordinator. His job Though his former role was never clear, Calif.) amendment to Phase II bill that is to encourage politicians to make maxi- he was in attendance at each of private would have exempted media from eco- mum use of cables during and between meetings President held with top network nomic controls; amendment was stricken campaigns and to persuade cable systems executives earlier in his term. in later Senate -House conference. to give politicians maximum exposure. Aim, of course, is to create ever- replen- Going to the action Hooks, line and ? ished reservoir of understanding and good will at seats of lawmaking. Although CBS Inc.'s new president, Colleagues and staffers as well as out- Mechanical problem still stands in way Arthur R. Taylor, isn't due to assume siders are watching moves of FCC's first of easy access to cables by politicians: new post until Aug. I (see page 28), black commissioner, Ben L. Hooks, for There's no odds are he'll have his feet under Black standardization in tape -play- Rock Presumably signs of his politics and predilections. He back equipment now in use, hence no desk any day. 37 -year- served notice in first public utterances one type of tape politicians can make for old executive believes future with broad- following his swearing in July 5 that he general distribution to cable systems. cast entity having diversified ambitions is than with would press vigorously for involvement NCTA is assuming bigger brighter one paper company headquarters that of blacks in all phases of communications role in attempts to arrive at compatible depends on print media for big part its business. and to extent he has participated in FCC's systems of recording and playback. of affairs since, he has lived up to his own billing (BROADCASTING, July 10). Call for help Satellite special Judge Hooks is in big demand. He was Metromedia Television and Associated in and out of FCC sessions last week to There has been marked increase but still Television, London, reportedly plan to take calls and keep engagements. Last inadequate response by radio broadcasters co- produce 90- minute documentary on Thursday he addressed Denver cable as- to FCC invitation to speak up on hard- drug problem to originate live from New sociation. Next week he's off to Lake ships suffered from "over- regulation." York and London and be fed via satellite Geneva, Wis., to address Wisconsin Staff is beginning preparation of rule - to each locale.