Broadcastingbroadcasting and Allied Arts Uour 41St Year 972

High marks for TV journalism at Miami convention Cable vs. cable: At odds over hotel pay TV

The newsweekly of a Broadcastingbroadcasting and allied arts uOur 41st Year 972

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June Thorne (left) and Janet Covington are a Channel Two team. Together, they have developed the WMAR -TV weekly report, "The Woman's Journal." June is the moderator -hostess. Janet is the producer -director. Together, they explore in depth the basic community problems of the Baltimore area, bringing to their task incisive understanding and knowledge of the city's life-style. They have examined employment of minority women, bad nutrition in the ghetto, the NAACP Positive Action Program, Model Cities, the Peace Corps, Vista. Nor do they neglect the arts, government, voter registration. Their range and their reach depend solely upon their independent investigation of community needs. "The Woman's Journal" was cited by the Baltimore City Fair, Inc., last Fall as the outstanding community service program in the local broadcasting field.

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CLOSED CIRCUIT 7

AT DEADLINE 8

DATEBOOK 10

OPEN MIKE 11

MONDAY MEMO 13

I No clouds over Miami Beach as television makes up for the political -if not the public- regard it lost in Chicago fotir years before. Broadcasting's own gavel -to -gavel coverage of the convention. LEAD STORY 16

The bureaucrats battle over plan to concentrate FCC power. MEDIA 26 CBS again reaches outside for a president, finds Arthur R. Taylor. 28

CHANGING HANDS 30 Wiley tells Florida broadcasters WMAL decision is on the right track. 32

Feminine -product advertising is in the wings if not yet on the tube. BROADCAST ADVERTISING 32 Metromedia up in arms over 'shortchanging' by ARB's Los Angeles ratings. 33 Drug advertising in line of fire at marijuana commission hearings. 34

Congressman Goldwater crusading again against prime -time access. PROGRAMING 38

Chapter 3 on Agnes : Fund -raising takes over from disaster coverage. BROADCAST JOURNALISM 47 Do hotel pay -TV systems fall under the FCC's rules? Sterling Manhattan thinks so, complains against Columbia's Telco operation on its turf in New York. CABLE 48

Chairman Burch, who dissented on that satellite decision, tells why. EQUIPMENT & ENGINEERING 50

There's a new game in town in Chicago radio, and the stakes are high. MUSIC 51

Sammons Communications, No. 6 in cable, makes a public offering. FINANCE 52 t

FATES & FORTUNES 55

FOR THE RECORD 57

On the way up in the FCC's, and his party's, esteem : John W. Pettit. PROFILE 67

EDITORIALS 68

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Running mates compensate for total loss of revenue in officials say they've renewed number of children's shows if commercials were for- existing clients already and have signed Senator Thomas F. Eagleton (D -Mo.), bidden, as ACT has proposed. He says or are near signing new ones. nominated as Democrats' vice -presidential foundation underwriting and institutional candidate, has just about same voting rec- advertising would provide no help. He Out of sight ord on broadcast -related legislation as volunteers, however, that if commercials that of presidential candidate, Senator were reduced by 25 %, viability of chil- It hasn't been generally known, but George McGovern (D -S.D.) ( "Closed dren's programing "looks secure " -al- Charles W. Colson, 40, White House aide Circuit," June 12). Both voted for ciga- though NBC would "barely break even." whose name was tied to bugging incident rette- advertising ban on radio and televi- at Democratic National Committee last sion, favored campaign-spending law that month, has been involved in media as- puts unique restrictions on TV and radio, Roots at the roots signments -but not since news of bugging sided with Senate majority favoring re- National Cable Television Association is broke. Guests didn't know it at time, but peal of equal -time law's application to well along in organization of permanent Mr. Colson was originally on list of key presidential and vice -presidential candi- political- contact network keyed to con- administration figures scheduled to attend dates in general elections (killed in gressional districts. Here's how it works: meeting of President and ranking station House). On his own, Senator Eagleton In each district one cable operator is ap- executives June 22. He turned up missing. voted for Senator Alan Cranston 's (D- pointed as political coordinator. His job Though his former role was never clear, Calif.) amendment to Phase II bill that is to encourage politicians to make maxi- he was in attendance at each of private would have exempted media from eco- mum use of cables during and between meetings President held with top network nomic controls; amendment was stricken campaigns and to persuade cable systems executives earlier in his term. in later Senate -House conference. to give politicians maximum exposure. Aim, of course, is to create ever- replen- Going to the action Hooks, line and ? ished reservoir of understanding and good will at seats of lawmaking. Although CBS Inc.'s new president, Colleagues and staffers as well as out- Mechanical problem still stands in way Arthur R. Taylor, isn't due to assume siders are watching moves of FCC's first of easy access to cables by politicians: new post until Aug. I (see page 28), black commissioner, Ben L. Hooks, for There's no odds are he'll have his feet under Black standardization in tape -play- Rock Presumably signs of his politics and predilections. He back equipment now in use, hence no desk any day. 37 -year- served notice in first public utterances one type of tape politicians can make for old executive believes future with broad- following his swearing in July 5 that he general distribution to cable systems. cast entity having diversified ambitions is than with would press vigorously for involvement NCTA is assuming bigger brighter one paper company headquarters that of blacks in all phases of communications role in attempts to arrive at compatible depends on print media for big part its business. and to extent he has participated in FCC's systems of recording and playback. of affairs since, he has lived up to his own billing (BROADCASTING, July 10). Call for help Satellite special Judge Hooks is in big demand. He was Metromedia Television and Associated in and out of FCC sessions last week to There has been marked increase but still Television, London, reportedly plan to take calls and keep engagements. Last inadequate response by radio broadcasters co- produce 90- minute documentary on Thursday he addressed Denver cable as- to FCC invitation to speak up on hard- drug problem to originate live from New sociation. Next week he's off to Lake ships suffered from "over- regulation." York and London and be fed via satellite Geneva, Wis., to address Wisconsin Staff is beginning preparation of rule - to each locale. Program will be carried to alter, Part 73 broadcasters. Colleagues say he's showing making piecemeal, of live in both U.S. and Britain in mid - deep interest in renewals and programing FCC rules to lighten broadcasters' tech- September, with Metromedia carrying it matters. Big question: Is he aligning him- nical load. Set -up in comments was re- on its five owned TV stations and arrang- self with Nicholas Johnson? Quick answer ported last week by Commissioner Rich- ing for "network" to other stations here. is he hasn't chosen sides but is being ard E. Wiley, in charge of "de- regula- David Frost will be featured in program. courted. tion," to cut away fat built up in radio rules over nearly five decades ( "Closed Switch to U No child's play Circuit," June 26). Proposed changes will be discussed with various broadcast- Trend of recent years wherein pro clubs Hard look at probable costs of proposals ers groups (National Association of in major sports retain own broadcast to "reform" children's television is pro- Broadcasters, bar associaiton and engi- rights, will be reversed in Atlanta. Base- vided in soon- to -be- released study by Dr. neers) this fall. ball Braves, which designated own origi- Alan Pearce, consultant to FCC on eco- nating station, set up own regional net- nomics of children's programing. Here Street fight work and handled sales to sponsors, are some specifics from his 70 -page re- has sold TV rights for five years to WTCG- port: Proposal by Action for Children's Hunting season is getting under way for (Tv) Atlanta, with ch. 17 outlet handling Television to require at least 14 hours both A. C. Nielsen Co. and American whole TV package. First change will be per week of children's programing would Research Bureau in lining up agency increase from 20 telecasts this year (on mean additional annual expenditure of clients for their competitive local- market wsn -rv) to at least 50 in 1973. No about $2.5 million for CBS, $4.3 million TV reports for next season. In only con- change announced for radio, now origi- for NBC and $5 million for ABC, based firmed change thus far, Ogilvy & Mather nated by wsB(AM). on present average costs of such pro- sources say they have signed for Nielsen Another incursion of UHF into local - grams, which are calculated at about station index (NSI) service and will not regional sports programing will be in $11,000 "per half hour per showing "; renew ARB. And sources at Foote, Cone Baltimore where ch. 45 wBFF(Tv) is get- it would also add to stations' budgets & Belding, which also has been ARB ting preseason Baltimore Colts football "with little chance to recoup programing agency, say they're inclined toward NSI TV rights. Number of games to be tele- expenses." but haven't signed anything. But that's cast will be decided after Colts complete Dr. Pearce sees no way networks could just for openers: Both ARB and Nielsen ownership swap with Los Angeles Rams.

Broadcasting Jul 17 1972 7 At Deadline

undertakings previously announced are copy of report on which release was CBS brings games two -hour made -for -television movie, Don based and were told no formal report back to daytime Quixote, starring Rex Harrison; 15 -part existed but that details would be made series Colditz, centering on castle that was available by end of week. As of Friday First since quiz -show scandals into -of -war camp by (July 14) they said they had received is turned prisoner include revised 'Price Right' Nazis in World War II; and 26 one -hour none. They also said they had found on Winston Churchill's apparent discrepancies in AIPC release half -hour dramas based CBS-TV is scheduling three four -volume "`History of the English - itself. game shows in place of reruns of former Speaking Peoples." Gist of release was that monitoring nighttime hits in Monday -Friday daytime is aimed for prime -time found certain items contained bias but next fall, starting Sept. 4. Programing showings on networks during 1973 -74 that "the great bulk" did not. Donald F. Grant, vice president day- will in shows The Joker's season. Co- productions be carried time programs, said are England simultaneously with or before Allott's prescription Wild (10 -10:30 a.m. NYT), The New and showings in U.S., with MCA TV handling for bureaucracy pains Price is Right (10:30 -11 a.m.) distribution here. Gambit (11 -11:30 a.m.). Dropped from Senator Gordon Allott (R- Colo.) last schedule will be reruns of The Lucy Show Friday (July 14) outlined six -point pro- at 10 a.m. and The Beverly Hillbillies at Bias `report' gram of "sensible regulatory policy" that 10:30 a.m. Family Affair reruns move turns murky he said could relieve broadcasters of from 11 -11:30 a.m. to 4-4:30 p.m. on much of pressures from federal bureauc- Sept. 4, displacing reruns of My Three Actual study yet to be seen; racy. Sons, whose final telecast will be Sept. 1. Mikelson resigns from board Addressing summer meeting of Colo- New programs were described as com- of sponsoring organization rado Broadcasters Association in Snow bining entertainment and valuable prizes. Mass, senator maintained that media CBS spokesman said network has not Purported study in which American In- access is limited privilege rather than carried game shows with valuable prizes stitute for Political Communications right, and that "this principle is not to be in more than decade, apparently because claimed to find elements of bias in TV toyed with by a government bent on proof environment created by TV quiz networks' evening newscasts (BROADCAST- moting this or that passing goal." scandals. ING, July 10) is becoming center of con- Second point was his contention that troversy including resignation, being an- "mandatory counteradvertising is counter- United Church backs out nounced today (July 17) of Sig Mikel- productive." It is not government's duty of WBZ -TV protest son as member of AIPC board of direc- to insure accuracy of every broadcast tors. claim "and it certainly is not the obliga- Office of Communications of United Mr. Mikelson, former CBS News presi- tion of broadcasters to give vent to every Church of Christ announced withdrawal dent, now vice president of Encyclopaedia contrary opinion that a paid advertise- of request that renewal of license of WBZ- Britannica Educational Corp., Chicago, ment might generate," he said. TV Boston be held up pending investiga- said he had no knowledge of AIPC study Broadcasters' First Amendment rights tion of charges of discrimination in em- or that one was being conducted until he are "no less precious" than those of news- ployment. Withdrawal was made through received AIPC news release summarizing paper publishers, senator said, and in fact amendment of petition that UCC office its findings-after story based on release those of broadcasters are "more fragile" and allied groups had filed asking FCC appeared in July 9 New York Times. because they are "inextricably entwined to reconsider decision renewing licenses Since release was on AIPC letterhead with government decisions." of 11 Massachusetts TV stations (BROAD- that carried his name as a board member, Campaign- spending law raises "grave CASTING, June 26). he said, it "effectively committed me to First Amendment questions," he said, be- Office of communications and groups endorsing a number of conclusions which cause it limits rights of anyone to spend associated with it said, "Significant im- are a complete surprise to me." Lacking money to disseminate his political views. provement in employment practices .. . further information as to "methods em- And, he said, law is "grotesquely incon- justifies a full three -year renewal" for ployed, the evidence developed or sup- gruous and unfair" because it sets limits WBZ-TV. They said they also were rely- port for the conclusions," he said in let- on broadcasters that do not apply to print ing on statements by Westinghouse ter of resignation, "I am obviously unable media. But he also reminded broadcast- Broadcasting Co., station's licensee, that in any way to endorse the project or its ers that, although many members of Con- further efforts toward fair employment findings." Mr. Mikelson also notified gress had misgivings about campaign - will be made, particularly as to female heads of three network news organiza- spending measure, they felt compelled to officials and managers. But they "con- tions of his position and resignation. vote for it "in part because of pressure tinue to urge that the investigation of Another AIPC board member, Edward from the media ... which was brutal in employment practices include all Massa- W. Barrett, former dean of Columbia its treatment of all opposition." chusetts TV stations." University Graduate School of Journal- Fifth point made by Senator Allott was ism, now director of Communications In- that "it makes no sense to apply the same Universal TV, BBC stitute of Academy for Educational De- regulations to a small radio station and work again velopment, New York, also issued state- to a major television network." He point- together ments saying he could "neither support ed out that government has not applied Universal Television and BBC have en- nor refute" assertions made in AIPC re- same economic controls "to General tered into agreement for co-production lease. He added that he had "asked that Motors and the corner grocery store." of 13- program historical drama titled board members have prompt opportunity So, "why is it that the government has Fall of Eagles, marking fourth project in to review the data and that such oppor- so much difficulty behaving with equal which companies are involved. tunity be provided in advance of future good sense when it comes to broadcast- Latest series will consist of 60- minute releases involving charges of comparable ing?" he asked. or 90- minute productions on three mon- character." Final item was Senator Allott's con- archs who dominated European political CBS News executives said they had tention that government could take three affairs from 1900 to 1918. Other joint asked AIPC officials early last week for steps to bring stability to broadcasting

Broadcasting Jul 17 1972 industry: It should "lengthen the license - Saarinen dies. Aline Saarinen, NBC Wallace, nominated himself. Another renewal period," it should "drop its policy News correspondent since 1964, died also -ran was CBS -TV's Roger Mudd, who of treating challenged licensees as guilty Thursday night (July 13) in New York worked as floor man during convention. until proven innocent" and "the FCC after long illness. She was 58. She He received two votes. should not be so confoundedly sensitive entered television with appearance to the political agitations of various on NBC -N's Today show in 1962, Disney dollars rise minorities." year after death of her husband, He told broadcasters he intends to be noted architect Eero Saarinen, whose Walt Disney Productions, Burbank, Calif., guided by these principles in passing designs included that of CBS's head- reported soaring revenues and net income judgment on matters pertaining to broad- quarters building in New York. Mrs. for third quarter and for first nine months casting. Saarinen had recently returned to of current fiscal year, with unaudited net New York from assignment in Paris income up to $24.7 million or $1.79 per for NBC News. Survivors include share for nine months as compared with Good first -half fortune three sons. $16.4 million or $1.26 per share last year. Metromedia Inc., New York, reported Revenues nearly doubled for nine months record revenues and striking increase in To CPB board. Thomas B. Curtis, from $118.4 million last year to $220 net income for first six months of year 61, lawyer and former Republican million this year. ended July 2: congressman from Missouri, was nom- 1972 1971 inated Friday (July 14) by White House Earned per share S 0.72 S 0.47 In the numbers Revenues 82,984,066 73,574,151 to serve on board of directors of Cor- Net income 4,271,339 2,787,904 poration for Public Broadcasting, He Statistical analysis of minority- employ- would succeed John Hay Whitney, ment records of Pennsylvania and Dela- CBS puts its flag at top who has resigned. ware stations indicates to Commissioner Nicholas Johnson that number of them of convention ratings may discriminate against minority groups CBS -TV claimed clear win in prime -time in hiring and promotion practices. York, ratings of all three networks be- ratings in coverage of Democratic con- Commissioner expresses that view in tween 9:30 and 11 totaled about 20; be- vention last week (see also page 22). Re- document in which he in effect asks tween 3 and 3:30 a.m. they to search memo sent Friday (July 14) to dropped to reconsider its position that about seven. In Los Angeles, because of commission promotion managers of all CBS -TV affili- alone do not establish prima three -hour time difference, drop -off was statistics ates four-night averages in national case of discrimination. Commission said much lighter, from about 23 to 21. facie Arbitron measurements for 7 -11 p.m. made that point in denying request by NYT period showed CBS with 11.9 rat- Researchers refused to try to trans- Office of Communication of United ing and 36 share, NBC with 11.0 and 33, late findings into viewers, however, par- Church of Christ for investigation of ABC with 10.4 and 31. For 9:30 -11 p.m. ticularly in New York, because of in- employment practices of Massachusetts block when all three networks were cov- experience with such questions as how television stations. ering convention, CBS claimed average many viewers normally watch, per set, at Commissioner Johnson notes that of 13.8 rating and 40 share, as against 3 o'clock in morning. courts have relied on statistics to estab- 12.6 rating and 36 share for NBC and lish prima facie case, and asks for dis- 8.5 rating and 24 share for ABC. Vice President Mudd? cussion of issue at meeting this week. He These figures, CBS researchers said, said early decision is needed. gave CBS rating advantage of 8% over KLIF(AM) Dallas disk jockey was among Analysis that triggered commissioner's NBC and 14% over ABC for 7 -11 p.m. also -rans in contest for Democratic vice - request compares 1971 and 1972 minori- period and 10% over NBC and 62% presidential nomination race at Demo- ty- employment records of Pennsylvania over ABC for 9:30-11 period. cratic national convention in Miami and Delaware stations. Beach last week. black NBC, which had CBS in under- Clay Smothers, joined delegate for Alabama Governor George writing special Arbitron measurements, Hooks on station service was looking for better showing in national Nielsen ratings, due out Aug. 4. NBC FCC Commissioner Benjamin Hooks has sources felt NBC's performance in over- Headliners suggested that problems stations encoun- night Nielsens in Los Angeles market ter in trying to serve needs of central justified that optimism. CBS research Arthur R. Taylor, executive VP, Inter- city and surrounding suburbs could be memo, however, said telephone surveys national Paper Co., New York, elected solved if stations had smaller service of Arbitron type normally reflect stand- president of CBS Inc. (see page 28). areas. In that way, he says, one station ings shown by Nielsen. For 1968 Demo- Daniel B. Burke, ex- could serve inner city; others, city sub- cratic convention coverage, memo said, ecutive VP, Capital urbs. Commissioner Hooks made remarks Arbitron gave CBS 34 %, NBC 39 %, Cities Broadcasting on WMAL -AM -TV Washington, on Satur- and ABC 27% and Nielsens later gave Corp. and president day (July 15). CBS 36 %, NBC 39 %, and ABC 25 %. of its publishing divi- Stations are entitled to "reasonable re- sion, elected president turn on their investment" and to make And far into the night and chief operating enough money to be innovative and officer of Capital Cit- imaginative, he said. "But at the same How much audience did George McGov- ies, succeeding Thom- time they must serve an area that is ern lose because his speech accepting as S. Murphy, who small enough that they can deal with Democratic presidential nomination got continues as chairman the problems of that community." on TV about 3 a.m. NYT last Friday in- and chief executive Commissioner also continued to indi- stead of in prime time? Some clues are Mr. Burke officer. Mr. Burke, cate he will seek to represent blacks in provided by overnight Nielsen ratings in who joined company in 1961 as general terms of employment in broadcasting and New York and Los Angeles -but only manager of wrEN -TV Albany, N.Y., and of programing directed at them. In dis- clues, and at first it was feared even later served as general manager of WJR- cussing employment, he expressed con- those wouldn't be available because Niel- AM-FM Detroit before being named ex- cern about what he said was low level sen computer in Chicago, which handles ecutive VP in 1967, will retain responsi- of grades of black employes at FCC as ratings from both markets, reportedly bilities as head of publishing division. well as about blacks' role in public broad- broke down about midnight Thursday Joseph P. Dougherty continues as presi- casting; his reports indicate public broad- night (July 13). But hand -tabulated rat- dent of broadcasting division, John Sias casting "may be even further behind ings were delivered later, and NBC re- as president of Fairchild Publications than" commercial system in terms of searchers produced these figures: In New division. minority employment.

Broadcasting Jul 17 1972 9 Datebook ä

This week Major meeting dates In 1972 July 13 -18- Institute on telecommunications and Aug. 21.24- Republican national convention. public policy, sponsored by Harvard Summer School, Miami Convention Center, Miami Beach. in cooperation with Center for Research in Computing NOW FROM Technology. Speakers include: Peter Goldmark, Gold - Sept. 25.26- Annual conference, Institute of mark Communications; Ralph Lee Smith, Mitre Corp.; Broadcasting Financial Management. Fairmont Les Brown, Variety; Richard Burgheim, Time -Life; hotel, San Francisco. Nathaniel Feldman, Rand Corp.; Theodore S. Led- Oct. 29 - Nov. 1- Annual convention, National better Jr., Urban Communications Group, and Sol Association of Educational Broadcasters. Hil- Schildhause, FCC. Cambridge, Mass. ton International, Las Vegas. July 16.18- Convention, New York State Broadcasters Nov. 12.16- Annual seminar, sponsored by Association, Governor Nelson Rockefeller will speak Broadcasters Promotion Association. Stotler CCA!! at executive conference. Olesaga hotel. Cooperstown. Hilton hotel, Boston. July 17 -19- Hearing on drug advertising. National Nov. 14- 16-- Annual meeting, Television Bu- Commission on Marijuana and Drug Abuse. Among reau of Advertising. Waldorf -Astoria hotel, New witnesses: Vincent T. Wasilewski, president, National York. Thanks to your support CCA Association of Broadcasters; Dean Burch, chairman, Nov. 15-18--Sigma Delta Chi national con- FCC: John Crichton, president, American Association vention. Stotler Hilton, Dallas. the of Advertising Agencies; Robert B. Keim, president, is pleased to announce The Advertising Council; Carol Liebman, Action for Nov. 28 -29- Annual meeting, Association of Children's Television. Room 3302, New Senate Office National Advertisers. Cerromar Beach hotel, purchase of the RF Depart- building, Washington. Dorado Beach, Puerto Rico. ment of Ampex. We trust July 19.20- "Principles of Communication" semi- Nov. 28 - Dec. 1- Annual convention, Radio - nar, sponsored by Television Bureau of Advertising. Television News Directors Association. Nassau, Bahamas. you'll consider us for your Seminar, limited to 30 participants, is conducted by William B. Colvin, TVB vice president. Fee is UHF /VHF transmitters, an- $25. Nashville. Annual convention. Nebraska July 20 Sept. 24.28- Broadcast- and line. -Oral argument on FCC's proposed rule relat- ers Association. Yancy hotel, Grand Island. tennas ing to cable -televsion carriage of major sports events. FCC, Washington. Sept. 25-28--Annual confernce, Institute of Broad- casting Financial Management. Fairmont hotel, San July 23.25- Summer convention, South Carolina Francisco. Broadcasters Association. Mills Hyatt House, Charles- ton. July 23.26- Annual meeting, Association of Railroad October CCA RF INDUSTRIES, INC. Advertising Managers. The Lodge, Vail, Colo. Oct. 1-3- Meeting, Pacific Northwest CATV Associa- P.O. BOX 315 tion. Redpath hotel, Spokane, Wash. Also in July Oct. 3-5--Fall convention, Illinois Broadcasters WESTFIELD, MASS. 01085 Association. Water Tower Hyatt House, Chicago. July 25.- Wavemaker luncheon with Allred R. Stern. president of Television Communications Corp. National Oct. 4- 5-Combined fall convention, Ohio Associa- Broadcasters Club, Washington. tion of Broadcasters and Kentucky Broadcasters Asso- ciation. Carrousel inn, Cincinnati. July 25-26 -Board of directors meeting, National Cable Television Association. Embassy Row hotel, Oct. 8 -9 -Fall convention, New Jersey Broadcasters Books for Washington. Association. Playboy hotel, Great Gorge, McAfee. July 26-27- Management seminar and retail work- Oct. 9 -11 -28th annual National Electronics Con- Broadcasters shops, sponsored by Television Bureau of Advertis- ference and Exhibition. Communications equipment ing. Pick- Congress hotel, Chicago. will be among items featured. Regency Hyatt - j O'Hare, Chicago. Audio Control Oct. 11.14- Annual fall convention, Tennessee Asso- August ciation of Broadcasters. Ramada inn, Jackson. 15.17 National Symposium on Children Aug. 7- Second organizing meeting of independent Oct. -Third Handbook 8- and Television, organized by Action for Children's VHF and UHF television stations. Roger D. Rice, KTVU(TV) Francisco Television and Yale University Child Study Center San -Oakland, is chairman of and School of Art. Theme will be and steering committee. Chase Park Plaza. St. Louis. programing financing of children's television. Yale University, 3rd Edition Aug. 9-12--Annual convention, Rocky Mountain Broad- New Haven, Conn. casters Association. Sun Valley, Idaho. by Robert S. Oct. 15.18-Western region convention, American Aug. 10-11- Semiannual convention, Arkansas Broad- Association of Advertising Agencies. Arizona Biltmore casters Association, Arlington Oringel hotel, Arlington. hotel, Phoenix. Aug. 16.20- Convention, National Association of Tele- Oct. 19-20-All Japan Radio and Television Com- vision and Radio Announcers. Marriott hotel, Phila- mercial Council (AAC) commercial festival. Top inter- Now expanded and brought up to date, delphia. national commercials in five categories will be hon- this standard text-handbook explains Aug. 20 -23 -Fall conference, American Marketing ored. Hihiya hall, Tokyo. Association. Rice hotel, Houston. Oct. 19 -21- Annual fall meeting, Missouri Broadcast- in easy - every phase of audio control Aug. 21-24- Republican national convention. Miami ers Association. Plaza inn, Kansas City. to- understand, non -technical language. Convention Center, Miami Beach. Oct. 20-28--International Film, TV Film and Docu- Aug. 29- 31- Workshop- seminar on lighting for TV, mentary Market (MIFED). Advance bookings Should 171 pages, 145 photographs and dia- sponsored by Klieg' Bros. at University of Georgia be made prior to Sept. 25. MIFED, Largo Domodos- TV studios, sola 1 20145 Milan, Italy. grams, glossary, index. $10.00 Athens. Fee is $250. Contact: Wheeler Baird, Kliegl Bros., 32 -32 48th Avenue, Long Island Oct. 22.27-112th semiannual technical confeargnce - ORDER FROM - City, N.Y. 11101. and equipment exhibit, Society of Motion Pictu è"'and Television Engineers. Century Plaza hotel, Los tan - Broadcasting Book Division geles. 1735 DeSales St., N.W. September Oct 24-26-Workshop-seminar on lighting for TV, D.C. sponsored by Kliegl Bros. at KPRC -TV Houston. Washington, 20036 Fee is $250. Contact: Wheeler Baird, Kliegl Bros., Sept. 1- Deadline, U.S. Television Commercials Festi- 32 -32 48th Avenue, Long Island City, N.Y. 11101. Send me the books I've checked below. My payment val. Information: 4415 West Harrison Street, suite Oct. 27-29-Fall convention, Texas Association for the full amount is enclosed. 230R, Hillside, III. 60162. of Broadcasters. Fairmont hotel, Dallas. Sept. 7.9 -Fall business meeting, Florida Cable Tele- Oct. 29 - Nov. 110. Audio Control Handbook, $10.00 vision Association. Fort Walton Beach. 1- Annual Convention, National Asso- ciation of Educational Broadcasters. Hilton Interna- tional, Las Vegas. 104. 1972 Broadcasting Yearbook, $14.50 Sept. 11.12- Eighth annual convention, Nevada Broadcasters Association. Hotel Tropicana, Vegas. Las Oct. 31 -Fall conference, National Association of Sept. 13.15- Annual convention, Michigan Association Broadcasters. Brown Palace hotel, Denver. Name of Broadcasters. Hidden Valley. Sept. 19 -21 -Video Expo Ill, exhibit highlighting November Address CAN, video cassettes and cartridges, pay TV, closed - circuit box office and film packages. Conference and Nov. 1 -Fall conference, National Association of workshops to be held. Commodore hotel, New York. Broadcasters. San Francisco. City State Zip Sept. 22 -22 -Fall conference, Oregon Association of Nov. 2 -Fall conference, National Association of Broadcasters. Kah- nee -ta resort, Warm Springs. Broadcasters. Sands hotel, Las Vegas.

Broadcasting Jul 17 1972 10 Open Mike We Moved .. .

Thanks the interests of millions of citizens who We Moved . a . EDITOR: I just wanted to say thanks for are also co- owners of the airwaves, de- the thorough and comprehensive article serve the same consideration. -Timothy Middleton, Southern Illinois University, concerning the significant U.S. Court of We Moved . . . Appeals decision in our [WMAL -TV] li- Edwardsville. cense renewal case as reported in the July 10 BROADCASTING.- Richard S. Pass the salt Stakes, executive vice president, Washing- EDITOR: President Nixon's summit with Effective June 19, 1972, we ton Star Station Group, Washington. broadcasters (BROADCASTING, June 26) would be OK, were this not an election have moved our offices to Mc- Challenge challenged year. But where was he a year ago when Lean, Virginia. We are just 25 EDITOR: Re the story on the Philadelphia groups were attacking license renewals challenges in the July 10 issue: Appar- and broadcast journalism was being ques- minutes from Downtown Wash- ently, Concerned Communicators did an tioned and denounced by Mr. Agnew? It ington and about 20 minutes inadequate job of analyzing the survey seems to me this is another re- election of the general public that Media Statistics idea of Mr. Nixon's. The promises to from either Dulles or National did for Philadelphia broadcasters. check out tax -free foundations that under- Airports. The story reports that the survey "al- write groups that challenge licensees seems legedly relied only 13% on the city's to be election -year lip service. When an blacks for an analysis of Philadelphia's elected official will help a broadcaster in Our new address is: most pressing problems." The correct fact a nonelection year, then I may take his is that 19.2% of the total interviews were comments seriously. Until then I will take McHugh and Hoffman, Inc. with blacks. them with a grain of salt. Andy Boggs, The story implied that fundamental broadcast - journalism student, Bowling 7900 Westpark Drive Ohio. problems and needs were not obtained Green State University, McLean, Virginia 22101 by the broadcasters. The apparent effort of Concerned Communicators was to Commercial claimants Phone: (703) 790 -5050 highlight single responses (four men- EDITOR: In reply to "Rewriting history" tioned and none correctly phrased). [ "Open Mike" July 3], you mention that We hope this move On fundamental problems, the study WEAF(AM) (now WNBC) is credited with will allow revealed the main problem areas accord- carrying the first commercially sponsored us the opportunity to see our ing to responses from 195 black inter- program on Sept. 7, 1922. This fact is views: crime, law enforcement, police, true; however, your date is a little off. clients and prospects more of- 120; drugs, alcohol, 66; housing, urban The commercial was carried on Aug. 28, ten, since all roads in broad- development, 54; gangs, riots, 4. This in- 1922, at 5:15 p.m. I thought you would formation is highlighted in the report. To appreciate this trivia as the golden anni- casting eventually lead to overlook this and apparently misinterpret versary of commercial radio will be upon Washington. the results seems to be a very irresponsi- us shortly.-Don Waterman, general sales ble approach for a challenger.- George manager, WNBC -AM -FM New York. Our services remain the same Arnold, director, market research, Media- stat, New York. EDITOR: WGAZ's three- performer musical -good, sound, in- person depth presentation may indeed have been the (The BROADCASTINO report accurately reflected state- world's first "commercially sponsored" research to find out how the ments made in petitions filed by Concerned Com- broadcast. But it appears the No. I honor municators at the FCC to oppose renewal of -to- audience feels about your sta- licenses of several Philadelphia stations.) for an honest goodness commercial message still rests with the 800 -word, tion (and also about your corn - Equal -time equal time five- minute ($50) pitch for a housing and a development in Queens, N.Y., purchased petitors) full year's EDITOR: I believe your arguments in the from WRAF by the Griffin Radio Service follow -up monitoring and con- editorial "Is it public service ?" (June 26) on behalf of its client, the Queensboro tend to obscure rather than reveal the Corp. Sandwiched between a soprano tinuing consultation to make it issue you have raised. I agree that the lilting "Carry Me Back to 01' Virginny" work. If you want to find out access of private -interest groups-of and a studio pianist playing Paderewski, which the broadcasting industry is one the copy was read by M. H. Blackwell, a more, please call us for a no- -to the airwaves is the issue, but I can- Queensboro executive. If Mr. Blackwell is obligation presentation. not agree with the grounds upon which still around, perhaps WNBC might be in- you question the spots prepared by the terested in getting him to repeat that feat Clergy and Laymen Concerned. exactly 50 years later. The original script That the spots are "unreservedly emo- is still in the first drawer of their central tional" is quite irrelevant -so are spots files. A photograph [of that script] is re- on behalf of Savings Bonds, the USO and produced in my book, "Television's Clas- muscular dystrophy. Broadcasters are well sic Commercials" (Hastings House, New MgFP aware of the difficulty of exploring York, 1971), which also reprints the full McHUGH AND HOFFMAN, INC. "murky intricacies" in 30 seconds. text of this earliest of "wild spots." - The suggestion that the spots should Lincoln Diamant, president, Spots Alive Television & Advertising Consultants be aired as paid advertising has one con- Inc., New York. spicuous weakness -the prowar voices, (The letters from Messrs. Waterman and Diamant 7900 Westpark Drive in the form of the President. receive refer to an earlier communication from wse7(AM) McLean, Virginia 22101 free access to the air- South Bend, Ind., which unearthed evidence that its more than adequate predecessor station, WCAZ, carried a commercially Area Code 703 waves. The antiwar voices, representing sponsored program on July 3, 1922.) 790 -5050 eroadcastinq Jul 17 1972 11 Now you have a third choice BROADCASTING PUBLICATIONS INC. when you go Sol Taishoff, chairman. Lawrence B. Taishoff, president. Maury Long, vice president. from color tape to film. Edwin H. James, vice president. Joanne T. Cowan, secretary. The low- priced system. Irving C. Miller, treasurer. You call it "kinescope." You like the price. Broadcastingo Not the quality. The newsweekly of broadcasting and allied ails TELEVISIONo

Executive and publication headquarters The high - priced system. BROADCASTING -TELECASTING building, 1735 DeSales Street, N.W Washington, You call it "expensive." D.C. 20036. Phone: 202-638 -1022. You like the quality. Sol Taishoff, editor. Not the price. Lawrence B. Taishoff, publisher. EDITORIAL Edwin H. James, executive editor. Donald West, managing editor. Rufus Crater (New York), chief correspondent. Leonard Zeidenberg, senior correspondent. Our new Teledyne system. J. Daniel Rudy, assistant to the managing editor. Frederick M. Fitzgerald, Earl B. Abrams, You'll call it perfect. senior editors. Steve Millard, associate editor. Alan Steele Jarvis, assistant editor. Sharibeth Mandel, Don Richard, staff writers. Sandra Bartolina, John Enright, 3 editorial assistants. Teledyne at Mediatech is or black /white.16 or 8 mm. Pamela Dutton, secretary to the editor. a brand new system that From quad or helical tapes. SPECIAL PUBLICATIONS Art King, director; Joseph A. Esser, associate insures consistent broad- Give us an opportunity editor; Jill Newman, editorial assistant. cast quality transfers to prove it. ADVERTISING at the same cost as the Send for our price list Maury Long, general manager. David N. Whitcombe, director of low -priced system. Color and further information. marketing. John Andre, Southern sales manager. Gerald Lichtman, classified advertising. Doris Kelly, secretary to the general manager.

CIRCULATION Bill Criger, subscription manager. Julie Janoff, Kwentin Keenan, Patricia Johnson, ediatech Jean Powers, Shirley Taylor. PRODUCTION Harry Stevens, production manager. 824 Busse Highway /Park Ridge, Illinois 312/693 -8366 Bob Sandor, production assistant.

ADMINISTRATION Irving C. Miller, business manager. Name Dorothy Coll, Sheila Thacker. Lucille DiMauro, secretary to the publisher.

Address BUREAUS NEW YORK: 7 West 51st Street, 10019. Phone: 212-757 -3260. Rufus Crater, chief corespondent. City David Berlyn, Rocco Famighetti, senior editors. Lauralyn Bellamy, John M. Dempsey, Michael Shain, assistant editors. State Zip Robert L. Hutton, sales manager; Eleanor R. Manning. institutional sales manager; Gregory C. Masefield, Eastern sales manager; Susan Mediatech /824 Busse Highway /Park Ridge, Illinois 60068/312/693.8366 Hirata, Harriette Weinberg, advertising assistants. HOLLYWOOD: 1680 North Vine Street, 90028. Phone: 213- 463 -3148. Marti Builds a Compressor/Limiter? Tell me more! Morris Gelman, senior correspondent. Bill Merritt, Western sales manager. Sandra Klausner, assistant. $445.00 The CLA -40 /A Comp /limiter, is perhaps the most TORONTO: John A. Porteous, contributing versatile audio processing device to be found on the editor, 3077 Universal Drive Mississauga, market today. Combining the functions of Limiting, Ont., Canada. Phone: 416 -625-4400. Compression, Expansion and Automatic Gain Control, LONDON: Dudley D. Carroll Jr., advertising the CLA-40 /A fills a variety of requirements, formerly sales representative, c/o American Magazine accomplished by several different devices. Group, 27 Maddox Street, London, WI. FEATURES: Phone: 01- 499 -1661. Compatible with either AM or FM broadcast application, Pre-emphasised or Flat -- * ~'- it can be used in either mode of operation, simply by Audio Response AM or FM Switch- BROADCASTING` magazine was founded in 1931 - - switch selection. For stereo application, two CLA.40/A able * Adjustable Negative and Positive Peaks by Broadcasting Publications Inc., using the Amplifiers are strapped together and checked out as BROADCASTING` -The News Magazine of Symmetrical or Asymmetrical Peak Limiting - title * a stereo device. the Fifth Estate, Broadcast Advertising* was Switchable 40 DB Dynamic with Less * Range than acquired in 1932, Broadcast Reporter m 1933, 1% Distortion * Compress /Limit, Compress Only, Fully accessable controls, permit its use as a Compressor, Telecast` in 1953 and Television in 1961. Compress/Limit Off, Switchable * Selectable Release Compressor /Limiter or a "Straight through" amplifier Broadcasting- Telecasting* was introduced in 1946. for Proof of Performance measurements. "THE MARTI CLA-40 RAISED MY ANTENNA CUR- T .3 AMP ER INSTALLATION." 0, MARTI acEro,2ic.s, inc. Technical D, ir ector, Station RR, Dallas, Texas BOX 661 CLEBURNE, TX 76031 A C 817.645.4091 ` Reg. U.S. Patent Office. © 1972 by Broadcasting Publications Inc.

Broadcasting Jul 17 1972 12 Monday Memo A broadcast advertising commentary from Allen Rosenshine, vice president, BBDO, New York

Working within the system selves as much as we're out to protect the client. and making the system Another typical marketing man remark work for advertising goes something like, "Do the commercial if you Government regulations concerning ad- now and you'll tone it down later vertising propriety have been on the have to." Here, too, some missionary books for many years, and most agencies work is necessary. Nothing is more destructive of the creative product than the have used common sense in applying eventually these regulations to creative product. bit -by -bit copy changes that erode the concept, whittle away the guts But only recently the pressures of pub- of the commercial and leave you without lic discussion have been brought to bear. your original selling idea, without the These have, for the first time, begun to closely knit tie between concept and exe- affect the creative department directly. cution and without anything that can Uncle Sam is now a creative supervisor. really move the consumer's brand deci- The very first thing the creative troops sion in the client's direction. The cotn- have had to learn about the government mercial will wind up being legal all right. is the do that initials FTC not stand for I can assure you, however, that the legal- "freedom to communicate." On the con- ity will go completely unnoticed by the trary, they may come to stand for some consumer -and so will the commercial. rather severe restrictions on both what We must make it clear that it will be and how we communicate. Just how Allen G. Rosenshine was elected a vice in the client's best interest to cooperate severe these restrictions will be has yet president of BBDO, New York, in 1968 and with the agency's legal department. to be determined by Congress and the named associate creative director in 1970. Let me assure you I do not advocate courts. He joined the agency in 1965 as a copy- the violent overthrow of advertising. is writer, later became copy group head and It my personal view that these re- What I do advocate is that we make use strictions do not necessarily limit our copy supervisor. This "Monday Memo" is of our opportunity to apply restrictions ability to be creative in providing solu- adapted from his talk entitled "Uncle Sam, set by the FTC to make our creative tions to our clients' advertising problems. creative supervisor," presented last month thinking more relevant than before. It is practically axiomatic that adver- at the annual eastern conference of the Another point I would make here is tising creativity must operate within re- American Association of Advertising this: If we are going to react to the con- strictions. The real creative challenge in Agencies. sumerist barrage being fired at us, if we advertising is to develop impact within are going to try to dispose the public the framework of a pre -established set of more favorably toward our clients, then ground rules. they didn't worry too much about. let's fire back with some live ammunition. Some creative people openly boast of What the FTC is telling us is that the It is really no different than advertising the ability to make something out of message is whatever the average con- a product. We've got to develop more nothing, to generate awareness of a brand sumer would tend to believe from a given meaningful statements, more meaningful without a purpose, to spend $100,000 in commercial. Granted, that's a vague defi- concepts for our corporate advertising as production -money often spent only to nition, but as experts in communication, well as for our products. camouflage the fact that the commercial we should be able to determine for our- Maybe the legal restrictions have be- produced really had nothing to say. selves what the "net impression" of any come so stringent we just can't do prod- If we all begin to think of FTC as commercial we create really is. And that's uct demonstrations any more. I don't be- standing for "forget the camouflage" then the thing the FTC is telling us to do. lieve that. I believe we're tending to shy maybe we can convert some of the nega- Too many clients simply don't under- away from the legal problems rather than tive legal restrictions to positive creative stand why we should be so concerned trying to meet them head on. If we look advantage. It is precisely the camouflage. with having air -tight documentation of long enough and hard enough, we'll find the apparent lack of purpose, the minis- potential selling concepts before we set something meaningful about the product cule- product- difference approach that the to work developing advertising. that's worth saying and can be said legal- government is clamping down on. Research -and -development men often ly. If we can't, we have the basis for If we can use the government as a don't understand the difference between recommending to the client that a prod- stimulus to get this kind of nonsense out the data they have and the claim we'd uct improvement is necessary. of the creative product, then perhaps the like to make. So they tend to say, "Don't Even if we can't make open -ended government and the advertising industry worry, we've got plenty of data and we'll comparisons any more, that's not the end will have accomplished something mean- give you a letter to get you off the hook." of advertising. Instead of muttering about ingful. This totally misses the point of who's what a bunch we have down in Washing- Consider what is probably the most actually on the hook should a govern- ton and instead of letting our creative pervasive legal restriction the creative ment challenge be issued. people crab about how they're being had process faces-something the FTC calls When the news hits the papers, the by agency lawyers, I suggest we spend the "net impression" of a commercial. public will know who the client is, but our time more productively by working Net impression has come to be under- very few people will ever have heard of out our own set of guidelines that would stood as the perceived meaning of a com- -or even cared about -the advertising enable us to work within current, or pro- mercial above and beyond what the audio agency involved. Every product marketed jected, legal restrictions. and video may actually be presenting. under the client name could become sus- We can't count on the government to In the late sixties some creative people pect. The agency may lose an account or give us a standard set of rules and regu- would have called that the "mood," the two, but the client may lose the value of lations, nor should we want them to. We "character," the "feel," the "personality" his name on his entire line of products. can work it out for ourselves. We can of the product or commercial. The one While we have gained quite a bit of client analyze, react and anticipate, without thing they didn't call it was the "mes- cooperation, more has to be done to make giving up on what we think creative sage," because that was the one thing it clear that we're not out to protect our- advertising should be able to accomplish.

Broadcasting Jul 17 1972 13 CARS AND THEIR DRIVERS KILL MORE CHILDREN EVERY YEAR THAN ALL ILLNESSES COMBINED. Broadcasters are concerned and are doing something about ¡t. Not too long ago, it was disease - for both editorials and programming lem areas in and around Detroit. polio, diphtheria, measles, whooping from the Toledo-Lucas County Safety Recently a 4 -part series, "The Ac- cough - that was the chief killer of Council. cident," analyzed the many factors children. that can contribute to a fatal accident. No more. Modern medicine has WGBS, Miami, attacks mini -bike Also detailed were the rising costs of all but wiped out these scourges. To- as maxi- menace. auto insurance and repairs. day the motor vehicle and the driver The recent rash of mini -bikes on pub- "Survival," another in the series, reign supreme as the leading destroyers lic thoroughfares - mostly driven by covered all the new and proposed of children. youngsters -has prompted a strongly safety devices - such as air bags - by According to the National Safety cautionary series of editorials. which government and the auto indus- Council, of the 54,800 traffic deaths WGBS warns parents and chil- try hope to cut casualty rates. in 1970 *, 6,000 or 11% were children dren that driving these bikes in public under 15! And 30% were youths be- is not only dangerous to the children - tween 15 and 24. and to other drivers-but strictly illegal. Not only do traffic accidents claim a disproportionate number of WDEE, Detroit, portrays a young lives, but they rank fourth over- "bad driver." all- behind only heart disease, cancer "Assignment: Detroit" is a weekly 90 and stroke -as a cause of all deaths. minute public affairs program pro- Survival on our roads and high- duced by the WDEE News Depart- ways is literally a life and death issue ment. Traffic safety is a frequent sub- for every American. ject on this show. Which is why broad- A striking recent casters spare no effort show was "Portrait of to keep the public from a Bad Driver" in which falling into apathy. a motor news editor And why Storer - and a safety engineer owned television and described typical be- radio stations devote a havior and attitudes of large percentage of drivers who cause ac- their programming and idents. Drinking and driving are analyzed public service time to on Cleveland's WJW-TV. the struggle against Milwaukee's On a recent segment of "Cleveland WITI -TV crusades for slaughter on our high- Caucus," a discussion fixture of TV 8, ways. vehicle inspection the supervisor of the Ohio Highway and against jumbo Department's alcohol division showed WAGA -TV, Atlanta, trucks. how drinking affects the accident rates. backs stiff Although Wisconsin Particularly striking was the cor- legislative package. boasts "an unusually relation of alcohol and fatalities in the Georgia kills more people per vehicle good" highway safety program, TV 6 18 -24 age group, where inexperienced mile than 36 other states in the na- sees two soft spots that need improve- drinking and inexperienced driving go tion. So WAGA -TV has joined with ment. together to push up the death rate. other safety -minded organizations in One is lack of a proper vehicle in- an all -out editorial campaign to help spection program, and the other is a Concerned stations- talking to lower this figure. move by truckers to permit 65-foot concerned citizens. At issue is a four -part legislative trucks to use the highways. Storer stations get involved in the vital package including state funding Regular editorials push the bene- affairs of the communities they serve. for state -wide driver education, fits of inspection and urge that It's a matter of policy with us, and a periodic license re- examina- the oversize truck controversy matter of pride for the people who staff tion, a stiff habitual offender be put to public referendum. our stations. law, and minimum training That's why our stations often do and equipment standards for Cleveland's WJW keeps an as routine, things that community lead- ambulance services. The goal - eye on traffic. ers consider rather special. to push the package through the legis- Monday through Friday, during We look at it this way. The more lature for 1972. morning and evening drive times, effective we are in our communities, WJW Radio airs seven traffic reports the more effective we are for our ad- WSPD WSPD -TV win Toledo's and a day from the Cleveland Police De- vertisers, and the more effective we top awards for highway safety partment. are for ourselves. editorials. On long holiday weekends, WJW *latest figures available. 1971 marked the fifth year in a row Traffic Central goes on the air at least WSPD television and radio won top once an hour, giving traffic conditions prize (the Governor's Award) in on all approaches to the city, as well Broadcading that serves. Ohio's Department of Highway Safety as on major arteries of the state. annual media awards competition, and second place for overall safety pro- In Detroit, WJBK -TV focusses on sroREe gramming. accidents and survival. In addition, the Storer -owned To- TV 2 News Special Reports are a reg- STATIONS ledo stations won awards of honor ular series of in-depth looks at prob- STORER BROADCASTING COMPANY

WAGA -TV Atlanta /WSBK -TV Boston / WJW-TV Cleveland /WJBK -1V Detroit/ WITI -TV Milwaukee /WSPD -TV Toledo WJW Cleveland / WDEE Detroit/ KGBS Los Angeles / WGBS Miami / WHN New York / WSPD Toledo 'NOE LIV Vol. 83 No. 3

story] is the new party rules that will Mad magazine and Popular Mechanics.) probably nominate George McGovern, One DNC official who dealt with the More light, and the Daley debacle. In 1968, the story networks on arrangements said an effort was in the streets." was made to avoid the hostility of 1968, In Miami Beach there were some dem- when network newsmen talked of Chi- less heat, onstrations-by poor people's groups and cago on the air as a "police state." "There hippie contingents -but nothing on the is now a friendy relationship," the official in scale of those that distracted newsmen said. "It's more pleasant. They tried wake of from coverage of the Chicago conven- harder and we tried harder. Everyone was tion. Only ABC chose to provide film battered and bruised in 1968." Miami Beach coverage of a milling crowd that tore The networks and 375 radio and tele- down part of a chain -link fence sur- vision stations and news services moved Network coverage of Democratic rounding the convention hall Monday in tons of equipment and more than convention meets the approval of night. The other networks merely men- 3,000 personnel -1,400 network and both the newsmen and their subjects. tioned it. 1,800 nonnetwork -to provide the kind Delegates, party officials -and There was also that extraordinary con- of eye- straining, mind -numbing coverage even Harley Staggers -say that frontation between Senator McGovern Americans since 1952 have come to re- broadcasting did a good job and the crowd of young people cross - gard as their due twice in a summer every examining him on issues in the lobby of four years. (There were also 160 broad- In Miami Beach last week the medium his hotel only hours before his scheduled cast newsmen from 35 foreign countries.) was not the message. Unlike Chicago nomination for the Presidency, covered The networks were permitted to staff four years ago, when the blood of dem- live by CBS and NBC (the latter from a the floor with four reporters and one onstrators and newsmen ran together in superior camera vantage). The story, in cameraman each, supplemented by cam- the streets, and San Francisco eight years effect, had moved out of the convention eras in baskets hung around the wall. ago, when the hostility between network center a few miles up the beach to the This was in effect a compromise; some television newsmen and the managers of Doral hotel, and the two networks fol- party officials, with memories of Chicago the GOP convention was palpable, broad- lowed it. (ABC had not yet begun its still green, had wanted to bar the net- cast newsmen last week managed to re- convention coverage, which began every works from the floor. But it was not the port the Democratic national convention night at 9:30.) usual kind of compromise; it seemed to in a way that appeared to satisfy them At bottom, in the view of the network please both sides. Less pleased were the as well as those they were covering. The executives in charge of the news cover- nonnetwork electronic journalists who coverage was complete -with CBS and age -CBS's Bill Leonard, ABC's Elmer had to share 100 passes, each good for NBC hewing to the gavel -to -gavel tradi- Lower and NBC's Reuven Frank -there only 30 minutes. (They had only 35 tion despite sessions of extraordinary was a change in atmosphere. The security passes in 1968.) Station personnel were length (ABC, after an all -night session imposed by a cautious party and a queuing up for up to 40 minutes to get on Sunday, reverted to more compact nervous secret service was tight, but them. coverage, in accordance with its plans to never seemed to grate. Humor on the The network news chiefs, contacted present the convention in 90- minute parts of news media, the convention of- when the convention was nearing its bites), and done with the professionalism, ficials and the city police remained good, climax Wednesday, expressed pleasure skill and electronic wizardry that some almost determinedly so. The chain -link not only with the manner in which their $20 million can buy. fence which Police Chief Rocky Pome- respective outfits were functioning, which But there was no news picture of a rance had built around the convention was to be expected, but with the arrange- Mike Wallace being hustled off under center, and which had been draped in ments they had worked out with the arrest, or of a newsman with a broken hibiscus at the suggestion of Mrs. Pome- party. Mr. Lower stated the now tradi- head interviewing a demonstrator in a rance, was an apt metaphor for the secu- tional dismay over the pace of the po- similar condition, as was true of Chicago rity under which the news media operated. litical convention: "This may be the new in 1968, or of a John Chancellor being Whereas four years ago the police, in politics," he said, "but they haven't done carted off the floor, as was true of San the name of security and an electrician's anything to make the convention more Francisco in 1964, when the Republicans strike, combined to frustrate the net- interesting than before." But he was gen- were nominating Barry Goldwater. The works in their efforts to cover the con- erous in his praise of the DNC and police story was the convention, and, according vention and the disturbances as they officials with whom he had worked. to delegates and party officials, it was would have liked, the Democrats and the Messrs. Frank and Leonard endorsed his presented fairly, even sympathetically. Miami Beach police sought to reach sentiments, saying their teams could func- The network newsmen insist that they accommodations with the broadcasters. tion pretty much as they wished. did a good, professional job four years In a sense, it was a reflection of the Somewhat more surprising was that ago, and that the trauma caused by the party leadership's decision to accept officials of a party still sensitive to mat- bitter criticism that greeted their effort change rather than rely on rigidity as a ters of image -four years after the net- then -from party officials and members way to deal with internal dissent. Mr. works had presented its convention in of Congress -had not caused them to Lower noted, as did others, that there counterpoint to violent street demonstra- change their approach in 1972. If there were more blacks, young people, chicanos tions-liked the coverage too. John was any change it was in the story. and women serving as delegates to the Stewart, director of communications for Harry Reasoner put it this way early convention than ever before. In 1968, he the DNC, said that whereas the networks Tuesday afternoon, rising from a few said, those people were the types that were "hostile" to the party in 1968, "this hours of sleep after his all -night stint were demonstrating in the streets. (He time around they are more sympathetic." anchoring ABC's coverage: "Television might have mentioned that Jerry Rubin Delegates on the floor seemed to share is not playing the same kind of role be- and Abbie Hoffman were also in the that view. Four years ago many com- cause the story is different. Here [the hall, as correspondents, respectively, for plained that the networks were distorting

Broadcasting Jul 17 1972 16 the party's image. Last week the new delegates were relaxed and friendly in their assessment of the networks -although few had been able to leave the hall to see much of the television coverage. A Michigan delegate wearing Wal- lace buttons and a delegate from Wash- ington State who was backing Senator Henry Jackson (D- Wash.) shared a corn - mon assessment of the networks: They do a good, reasonable job. An endorsement of rather more significance to the networks came from Repre- sentative Harley Staggers (D -W. Va.), who was attending the convention as a delegate. The congressman, who has been sharply critical of network news coverage in the past, told a reporter on Tuesday: `The networks are doing a good job, much better than 1968." But the highest praise came from a former colleague, Mike Dann, one -time senior vice president for programing at CBS -TV, now vice president at the Chil- drens Television Workshop and frequent critic (until last week) of commercial television. Mr. Dann for the past year has been an informal adviser to the DNC on television matters and took a 10 -day leave of absence from the workshop to help the party coordinate television activities at the convention. At midweek he said: "No political event has received more objective, detailed and thoughtful coverage. It's been the shining hour of the American networks." He said convention officials at a meeting in DNC Chairman Lawrence F. O'Brien's office at convention headquarters at the Fontainebleau on Wednesday morning agreed that the networks were doing a "highly professional job." (But if the Democrats were pleased, the U.S. Chamber of Commerce was not. It issued a statement in Washington charging that its offers to explain the business viewpoint on matters affecting McGovern confrontation photo by NBC News; all others CBS News the economy had been spurned while home viewers were "repeatedly being in- missions of events on the podium -no his fight and the senator won his, Daley formed of sideline activities, such as the interviews, no analyses, no coverage of supporters were telling reporters that the yippies, abortionists, gay liberation and events elsewhere around the city that had mayor was a "good Democrat" and women's righters. ") a bearing on what was happening in the would of course support the nominee. Evidence of some viewer unhappiness hall, not even any tote board to display The viewer was left to choose his source with the coverage was available at the the results of the roll -call votes. "You to believe. convention headquarters, where Mr. don't know what you're missing," the Most newsmen, print and electronic, Stewart riffled through some 100 wires wife of one delegate said after watching found the convention an odd one to he said had been received objecting to the closed- circuit system for a while. cover. There were no hurrahs and few old the networks' cutting away from the po- Viewers at home, for instance, did not faces in evidence, no evocations of past dium to air analyses and floor interviews. have to wait more than a few minutes Democratic glory. Instead there were a Mr. Stewart said, however, that the wires, after Senator McGovern's first- ballot new breed of delegates, new rules de- most of them from Southern Californians, nomination to learn that Senator Edward signed to open up the party, and a new, seemed to be an organized campaign of Kennedy (D- Mass.) had firmly rejected uncharismatic candidate -whose very protest. the candidate's bid to be his running victory should help put to rest the notion And in contrast to the wires, some mate. But in dealing with events in "real that the tube can make the man. delegates attending their first convention time," as Mr. Lower put it, the networks Covering the convention consumed an -more than 80% of them were in that were in constant danger of being used: enormous number of hours. CBS and category -said they realized after a few for politicians with a cause to advance and NBC each presented some 10 hours of hours in the convention hall what a liber- delegates to persuade an interview with coverage beginning Monday night and ating force television can be; it frees the a floor reporter was an inviting prospect. ending at 5 a.m. Tuesday and 11 hours viewers from the restrictions of time and When the credentials fight involving and 20 minutes beginning Tuesday night space imposed on those whose only Mayor Daley was still in doubt, for in- and ending Wedesday about 6:20. They knowledge of convention events is what stance, Representative Roman Pucinski were on about six hours Wednesday can be seen at the podium. (D- III.), a member of the Daley slate, night, about eight hours Thursday. This impression was strengthened for told NBC's Catherine Mackin (who (In the early morning hours of Wednes- those attending the convention because made a reputation as the first woman day those Americans who were still awake of the closed-circuit television with which floor reporter for a commercial network) saw and heard delegates to a major the DNC linked 20,000 hotel rooms (see that Senator McGovern would not carry political convention solemnly debate and page 22). The closed- circuit system Illinois in November if the mayor were finally reject planks dealing with sexual- picked up only the network -pool trans- not seated. Later, after Mayor Daley lost ity and abortion. Mr. Frank on Thursday

Broadcasting Jul 17 1972 17 Control center. The blurred figure is Reuven Frank, president of NBC News, flanked by George Murray (seated), executive producer, and Richard Wald, executive vice president.

Woman at work. Catherine Mackin, here interviewing Representative Robert F. Drinan (D- Mass.), was the first of her sex to be floor reporter for a commercial network at a major party political convention. seemed still awed by that fact. He had Pros out front and backstage. ABC anchormen Howard K. Smith and Harry Reasoner made sure that NBC's interviews con- were more often in evidence than was support writer John Sumner. cerning the homosexual issue were presented early enough in the evening that treatment. Unable to mount anything like (BROADCASTING'S convention report was many more could see them.) the commercial networks-its total budg- filed from Miami Beach by senior corre- ABC had to go beyond the 90-minute et for both conventions was $275,000- spondent Leonard Zeidenberg.) format it had intended to follow. On the NPACT concentrated on half -hour anal- first three nights the network began its ysis programs on Monday and Tuesday coverage at 9:30, but was on until 4:45 and a full hour on Wednesday during the The insiders' convention a.m. Tuesday to cover the decisive cre- balloting on the presidential nomination. Broadcasters had their own show dentials fights, until midnight on Tuesday The programs featured NPACT corre- in Miami. This is how it looked. to cover Governor George Wallace's ap- spondents Sander Vanocur and Robert pearance, and until 12:30 a.m. Wednes- MacNeil and floor reporters Elizabeth For the networks covering the Demo- day to conclude the nomination story. Drew ( "Don't let NBC tell you they have cratic National Convention last week, The networks finished on Thursday short- the only woman floor reporter ") and Miami Beach was a place not only of ly after 3 a.m. NYT. Peter Kaye. large expenditures and major efforts but The exhausting, even cruel schedule With the Democrats now returned small victories and long, long nights. left some at the convention wondering home from Miami Beach, newsmen were Especially long nights. And to the whether the party should begin its ses- taking a long breath and a short rest NBC team of floor reporters probably sions at a more sensible hour at future before the Republican convention which should go the "iron man" award -or quadrennial gatherings. The purpose of begins in the same convention center on "iron woman," in the case of Catherine the evening start is to catch the prime - Aug. 21. By most estimates, it does not Mackin. Except for brief rest periods time television audience, but the real appear to have the ingredients for much off the floor Miss Mackin, Garrick Utley, business of the night last week was usu- drama. There is no doubt about the nomi- Douglas Kiker and Tom Pettit were on ally not reached until many viewers had nee, or that what he wants will be in- duty through nights that ran about 10 gone to bed-or wished they had. (The cluded in the platform. And the liveliest hours on Monday and 11 on Tuesday. Republicans, who will be in Miami Beach question-who will be the vice-presiden- While CBS was on as long, its floor re- next month to nominate President Rich- tial nominee-is expected to be answered porters -John Hart, Mike Wallace, Dan ard Nixon, will hold day and evening ses- well in advance. President Nixon has said Rather and Roger Mudd-were relieved sions and plan to wind up their affairs in he will make his wishes known. by a second team toward the end of those three days.) But there is a danger of demonstra- nights, Morton Dean, Charles Osgood, Besides the networks, broadcast groups tions and confrontations. The poor, the Bob Schieffer and Hal Walker. ABC's provided their stations with national as young and the radical who were very floor team of Frank Reynolds, Herb Kap- well as locally oriented coverage. West- much in evidence last week, repeatedly low, Bob Cark and Ted Koppel had only inghouse Broadcasting Co., with 60 -odd advised their cohorts to save their one night to contend with, on Monday. reporters, technicians, back -up help and strength for the Republicans. Of course All of the networks' anchormen, of executives on hand, had the largest non - demonstrators would still have to con- course -CBS's Walter Cronkite, NBC's network broadcast organization at the tend with Police Chief Pomerance and his John Chancellor and David Brinkley and convention. hibiscus fence. But if push should come ABC's Howard K. Smith and Harry Rea- The convention was also given what to shove, the professionalism of the soner- stayed the course, as did NBC's National Public Affairs Center for Tele- broadcasters will face a tougher test than Edwin Newman, who occupied a sort of vision called its "alternate programing" the Democrats feel it passed last week. sub -anchor post off the convention floor.

Broadcasting Jul 17 1972 18 You let go with it. There's one sure -fire method for putting pow into certain commercials. Animate them with color film. Because animation is one of the strongest attention -getting techniques you can use. "But;' you ask, "in these hard times of cost -conscious clients, isn't onimation an expensive way to go?" The answer is "No!" Hard to believe, but on animated film spot costs less than an average spot using living, breath- ing people.That wasn't true a while back but it's true today. With animation you con let your imagination go as far as it will take you, and at the same time hit hard at the market you're after. Of course, film is the best way to animate, hands down. Now about that spot you were thinking of doing with the stand -up announcer... EASTMAN KODAK COMPANY Atlanta: 404 /351 -6510: Chicogo: 312/654 -5300 Dallas: 214/351 -3221: Holly- wood: 213/464 -6131: New York: 212/262 -710; Son Francisco: 415/776 -6055.

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,1/ yp_1 " atM7' . .'Ia4,, Books for Broadcasters Broadcast Case Studies Teach with Management Television by Ward L. Quaal in Broadcast and Leo A. Martin to Management A Guide Explores, in detail, all Instructional TV management problems 2nd Edition in American radio and television ... including by by audience, radio and Lawrence F. Costello television programing, Howard W. Coleman and 101. engineering and tech- George N. Gordon nical factors, national and local sales, profit management, personnel This practical manual shows how to matters, and govern- This helpful book ment regulations. produce and use televised instruction most effectively on all educational 272 pages, charts, tables, notes, index $8.95 gives solutions to levels from the elementary school such problems as- through the university. It is about the radio audience: instructional television -how, when Radio and where to use it. Broadcasting, where is it and how to enlarge it... 192 pages, illustrated, glossary, index $5.95 station revenue and economy ... pro - an Introduction to graming...sales and the Sound Medium promotion policy edited by Robert L. in new UHF stations ... late evening The Technique Hilliard news -weather -sports programing . . . of Documentary An up -to -date, basic how to be independent in a four - Film Production text on the principles station market. A must for all who and techniques of mod- Revised Edition ern radio broadcasting. aspire to -and hold- management Five prominent educators, each with an ex- positions. by W. Hugh Baddeley tensive background in commercial and educational broadcasting, combine their talents 95 pages, illustrated $4.95 Now revised and up- to bring you a "how -to" course on 1) Man- dated throughout, this agement and programing . 2) Operating 107. practical guidebook and studio facilities ... 3) Producing and deals with all aspects directing ... 4) Writing ... 5) Performing. of the production of the factual film. Cov- 192 pages, 20 illustrations, sample scripts, Writing for ers the means and methods of producing notes, index $6.95 documentaries step by step from the Initial Television idea to the making of release prints and and Radio, their distribution. 268 pages, 63 diagrams, glossary, index Color 2nd Edition $10.00 by Robert L. Television Hilliard The Technique The Business of Used as a text in over Colorcasting 100 colleges and universities, this practical of Television edited by guide is valuable for Howard W. Coleman home study. Covers commercials, public Production service announcements, news, features, Revised Edition A thoroughgoing and sports, special events, documentaries, in- by Gerald Millerson authoritative exploration terviews, games and quiz programs, music of the components that and variety shows, women's and children's Now revised and up- make colorcasting a vi- programs. With the addition of sample dated throughout, tal communications force. Covers the tech- scripts, this workbook will aid you in de- and with a new sec- niques of color television, producing for color veloping your own technique and style. tion on color tele- TV, the color television audience, doing busi- 320 pages, sample scripts and excerpts, vision, this encyclopedic textbook on ness in color and color TV systems. index $7.95 the basics of TV production consoli- 288 pages, color illustrations, diagrams, dates its position as the standard in charts $8.95 its field. 440 pages, profusely illustrated $13.50

- ORDER FROM - rBroadcasting Book Division 1735 DeSales St., N.W. Washington, D. C. 20036 S nd me the books I've checked below. My payment for the full amount is enclosed. Name 101. Broadcast Management, $8.95 102. Radio Broadcasting, $6.95 103. Writing for Television and Radio, $7.95 104. 1972 Broadcasting Yearbook, $14.50 107. The Technique of Documentary Film Pro- Address duction, $10.00 111. Color Television, $8.95 113. The Technique of Television Production, $13,50 114. Case Studies in Broadcast Management, $4.95 8 115. Teach with Television, $5.95 City State _._- Zip a- Mr. Reasoner never left his seat throughout Monday night and is claiming the "iron butt" award. The effort of all these individuals and the hundreds who backed them up was not only to do a good job but one demon- strably better than the competition. The drive to succeed produced some victory claims that seemed small in relation to all that effort. On Monday morning, for instance, when Senator Edmund Muskie (D -Me.) held a news conference, NBC representatives chortled when they saw on their monitor that CBS was sticking with its regular daytime fare. But when it turned out that Senator Muskie was not announcing his withdrawal from the race but merely calling on the contenders to resolve their differences over the credentials dispute, CBS's judgment did not look so bad. Later that night, after Mr. Cronkite had erred in forecasting that McGovern forces would win the credentials fight to seat more women in the South Carolina delegation, ABC put out that piece of news on its internal news wire under the heading, "FYI . . . Uplift . . . from monitor." And Reuven Frank, president of NBC News, left little doubt about what he thought of NBC's preparations for coverage as opposed to the competition. Talk- ing to reporters who had just toured NBC's facilities, Mr. Frank said of the competition, "They're anal about these They also served. These are three of the non -Big Three broadcast news activities at things," using the word in the Freudian Miami Beach. At top: strategy session at the National Public Affairs Center for Television's sense of fussy. "They like everything neat convention "ready room," with (I to r) correspondents Sander Vanocur and Robert and tidy, do everything by committees." MacNeil; Bruce Cohn, executive producer, and Alvin Goldstein, producer. Bottom left: ABC's Elmer Lower and CBS's Bill Westinghouse Broadcasting's radio headquarters, with (in booth) Tom Girard (I), conven- Leonard raised their eyebrows when they tion coordinator, and Sid Davis, Washington bureau chief and convention anchorman. heard about that remark and wondered Bottom right: the Associated Press broadcast news center, with Jerry Trapp (I), news what Mr. Frank knew about their orga- editor, and visiting firemen Tom O'Brien, ABC vice president for radio news, and J. W. nizations. Mr. Leonard went a step fur- Roberts (r), Washington bureau chief for McGraw-Hill Broadcasting. ther: "If he means, are we better organized than they are, I'll say, 'Yes, miles casting. Specifically, they were concerned away ahead, and not just at conventions.' " Missionary work about planks promoting counteradvertis- CBS and ABC had executive pro- ing and /or public access to the airwaves. ducers in master control picking the pic- among the delegates But no effort was made to add such tures they wanted to transmit from a bat- Broadcasting sends contact men planks; one on counteradvertising had tery of monitors carrying pictures from been knocked out of the platform at com- in to guard interests at Miami Beach cameras located the hall and at various mittee hearings in Washington (BROAD- points around town. (Robert Wussler, CASTING, July 3). In general, the NAB CBS executive producer, also relied on Like newsmen following the story, Wash- ington experts in legislative contact fol- officials said they were "not trying to sell earphones, each transmitting four audio anything." signals.) But higher echelon news execu- lowed the action at last week's Demo- tives backed them up. Mr. Frank occu- cratic convention in Miami Beach. It NCTA President David Foster was ac- pied the seat next to NBC's executive pro- was all low key. They were in a sense companied by Charles Lipsen, vice presi- ducer, George Murray, and both made showing the flag for the delegates, many dent for government relations; Tom Mad- the picture selections. Network President of whom were members of Congress seen den, a public -relations aide, and Martin 'Julian Goodman occupied one of two regularly back home. Both the National Malarkey, who heads NCTA's Political booths behind them; two representatives Association of Broadcasters and the Na- Action Committee for Cable Television of the sponsor, Gulf Oil, occupied the tional Cable Television Association had (PACCT). They had arrived several days other. (But the sponsor's representatives small delegations of their own at the ahead of the convention to help the had nothing to do with the picture selec- Fontainebleau hotel, where convention Democrats put on their telethon. Mr. tion, Mr. Murray stated. He said Gulf had headquarters were located. Lipsen, a former official of the Retail sponsored convention coverage before In addition, each network Washington Clerks International Association, has a and had "never caused any problems. ") vice president was in evidence-NBC's number of contacts among Democratic Among the well staffed press -relation Peter Kenney, who maintained a hos- officials and had been asked to help find departments maintained by the networks pitality suite, CBS's Richard Jencks and volunteers to man telephones. In the at Miami Beach, the prize for vivid writ- ABC's Eugene Cowen. meantime, of course, the NCTA repre- ing would probably go to CBS's. In de- The NAB contingent -composed of sentatives took the opportunity to talk to scribing the mobile homes that CBS, like President Vincent T. Wasilewski; Exec- congressmen and senators about matters the other networks and some of the sta- utive Vice President Grover C. Cobb; Roy of interest -like the cable TV industry tions, used to house facilities behind Elson, vice president for government re- copyright legislation and federal pre- convention hall, one release began: lations, and William Habel, legislative emption of cable TV regulation. In addi- "They sit in the hot sun, white and shim- counsel -was on hand in the event an tion, Mr. Madden operated a booth ex- mering, row upon row, like a large urban effort was made to add any planks to the plaining cable and showing how it could mobile park without wheels." platform that might be inimical to broad- be used by politicians (see page 49).

Broadcasting Jul 17 1972 21 consisted of a $300,000 mobile plant NBC had a 12.5 rating and 36 share, that included six color cameras, remote followed by CBS with a 12.1 and 35 and Gavel to gavel units, and anchor studio, video-tape re- ABC with a 9.8 and 29. cording units for both one -inch and two - In the 9:30 -11 period of common cov- on hotel screens inch tape, film chains and slide projectors, erage Wednesday, NBC came up with a Democrats at Miami Beach get videograph for announcements and 14.8 rating and 39 share, CBS with a unedited closed- circuit coverage bulletins, prompting device, special ef- 14.7 and 39 and ABC with an 8.1 and of their own convention fects console and TV monitors. Trans - 22. World over the past two years has NBC said that in winning Wednesday the largest audience Delegates to the Democratic national produced similar services for a number of night it had attracted week conventions. But its main network in- of any network for any night of the con- convention in Miami Beach last also complete and unedited cludes some 66 hotels and high -rise apart- vention up to that point and had were able to get for the third con- coverage on their hotel -room television ments in the Miami Beach area. Trans - increased its audience World two weeks ago announced the secutive night. CBS claimed it was still sets. The Democratic National Commit- nights, with Trans -World start of a pay television system in five ahead in averages for the three tee, in collaboration with 11.9 rating to NBC's Communications, subsidiary of Columbia New York hotel (BROADCASTING, July an average 11.1 and ABC's 10.4 for the three 7 -11 Pictures Industries Inc., provided closed - 10). That system is the object of a complaint against unfair competition filed periods and with 13.6 to NBC's 12.8 and circuit coverage of the convention -gavel blocks. to word to with the FCC last week by Sterling Man- ABC's 8.6 for the three 9:30 -11 to gavel, speaker speaker, Television Arbitrons, conducted by the word 20,000 rooms in 25 hotels hattan Cable (see page 48). The -to some American Research Bureau and based on in Miami Beach as well as to rooms extend throughout the convention center. telephone interviewing, did not beyond 11 p.m. NYT into the wee hours The idea for the closed -circuit coverage Convention -night of the Monday and Tuesday sessions. But germinated after the 1968 Chicago con- dial twisting overnight Nielsen ratings for the New vention, when the television networks York market on Monday night put NBC fre- were criticized for cutting away too CBS, with full coverage, takes ahead from 11 p.m. to midnight with an quently from the speeches at the podium Monday; ABC, with two hours' 8.6 average rating (to 6.6 for CBS and to pick up floor interviews or analyses by regular programing, takes Tuesday; 5.7 for ABC), showed CBS back in the commentators-or the disturbances in the but in New York, with options open, lead from midnight to 2 a.m. with a 4.6 street. Trans -World had conferred with most viewers watch something else rating (4.1 for ABC, 2.0 for NBC) and the Republican National Committee on put ABC on top from 2 a.m. to conclu- providing the same kind of service at CBS -TV led in national prime -time rat- sion with a 1.7 average (CBS 1.5, NBC the Republican Convention next month ings on the opening night of the Demo- 0.5). in Miami Beach. But according to R. L. cratic national convention last Monday The New York Nielsen overnights put Herman, vice chairman of the arrange- (July 10), but on Tuesday-normally CBS ahead on Tuesday night during ments committee, the RNC decided that ABC -TV's strongest night -entertainment common coverage from 9:30 to 11 with be the service would not profitable for programing up to 9:30 p.m. NYT pro- a 5.7 average rating, followed by ABC them. vided a springboard that gave ABC a with a 5.5 and NBC with a 4.4 From Coverage of the podium proceedings narrow lead for the entire 7 -11 p.m. 11 p.m. to midnight, when ABC closed that was fed from the network pool period. On Wednesday, the night Senator its convention coverage, NBC was ahead camera was only one type of programing McGovern was nominated, NBC -TV in New York with a 7.5 to CBS's 6.4 offered over the closed circuit last week. edged into the lead. and ABC's 5.5. For the entire 9:30 -mid- The other, transmitted daily from 7 a.m. For the 9:30 -11 p.m. periods when all night block, CBS had a 6.0, NBC a 5.6 until the convention opened in the even- three networks were covering the con- and ABC a 5.5. ing, consisted of special convention re- vention, the rankings were CBS, NBC The New York overnights also showed ports provided by the networks, inter- and ABC in that order on both Monday that, as usually happens when the net- views and other features produced by and Tuesday nights, but they were works are concentrating on political con- staff volunteers as well as special con- bunched more closely on Tuesday night ventions, large numbers of viewers looked vention announcements. Vincent R. and on Wednesday NBC moved ahead of for entertainment on nonnetwork sta- Clephas, a communications consultant CBS by a fraction of a point. tions. During Monday night's common formerly associated with WMAL -TV Wash- Special national Arbitron measure- coverage of the convention, for example, ington, was the DNC's executive pro- ments for the 7 -11 p.m. block -devoted only 31% of the New York audience were ducer. to convention coverage on CBS and NBC, watching the network outlets -69% were The closed -circuit service paralleled an with ABC presenting regular programing doing their viewing on other stations. And information service of a daily newspaper until 9:30 and convention coverage there- the program with the biggest audience in that the DNC published and delivered to after -gave CBS the Monday -night lead New York that night was the New York every delegate in compliance with the with an average 12.3 rating and a 38% Mets - San Francisco Giants baseball party's new rules. The newspaper, Demo- share of the three -network audience, fol- game on woR -TV, which at one point had crats in Convention, was printed by the lowed by NBC with 10.4 and 32, and 41% of the total TV audience and in no Miami Beach Sun Reporter. The closed - ABC with 9.8 and 30. half -hour had less than 19 %. Other pro- circuit coverage was taped and, with the For the Monday 9:30 -11 period of grams which in their time periods had newspaper, will give the Democrats a common coverage of the convention, higher shares than any one of the three permanent record of the convention. CBS had a 13.4 rating and 40 share to network outlets during convention cover- The closed -circuit service was originally NBC's 11.3 and 34, and ABC's 8.7 and age included WNEw -TV's regular 10 p.m. suggested by Trans -World as a money- 26. newscast, Mery Griffin on WNEW -TV, a making scheme, but it turned out to be For the Tuesday 7-11 period -in which movie on WPIX, and wPIx's 11 p.m. largely a party service. Trans -World ABC rescheduled its high -rated Marcus newscast. offered its "Televention" for some $125,- Welby to lead into its convention cover- CBS won Thursday. For the 7 -11 pe- 000, but the financially strapped party age at 9:30 -ABC came out fractionally riod it had an 11.8 rating and 37 share, suggested that Trans -World recoup its ahead with an average 11.7 rating and 35 NBC a 10.5 and 32, ABC a 10.1 and 31. cost through the sale of advertising -in share, followed by CBS with 11.5 and 34, For 9:30 -11 CBS had a 14.2 and 41, which the party would share after the and NBC with 10.6 and 31. NBC a 12.2 and 35, ABC an 8.3 and 24. costs were covered. Alan Abner, direc- In the Tuesday 9:30 -11 period of com- Nielsen convention -week ratings are tor of Televention Services, said last mon coverage, CBS was first with a 12.8 expected about Aug. 4. week that advertising sales had not been rating and 37 share, NBC second with NBC News researchers estimated enough to enable the company to reach 12.2 rating and 36 share, ABC third with meanwhile that 115 million persons the break -even point. 9.1 rating and 27 share. watched some part of last week's pro- The Televention Services packages In the Wednesday 7 -11 p.m. period, ceedings on one or more of the networks.

Broadcasting Jul 17 1972 22 WJXT-TV. The conscience of Jacksonville. When almost one -million citizens rely on you, you've got to do your job right. WJXT-TV delivers. With the largest news staff of any local station. With commentary, editorials, analysis and investigative reporting that enlightens people and illuminates events. That's the kind of news Jacksonville wants. That's the kind it gets from WJXT-TV.

When you turn the page, you'll see how we try to serve the people that live in our home. Would you do any less?

WJXT -TV is Jacksonville -its It was WJXT -TV that went on a people, its problems, its personality. unique crusade to inform Jacksonville We're everywhere covering and uncov- about its mounting drug problem. In a ering the big news stories of our city, series of special programs presented our state and even our country. within one week and telecast in varying It was WJXT -TV that brought the time periods totalling over 18 hours, we early career of Judge G. Harold Cars- presented drug information and news well, a Supreme Court nominee, to the reports, editorials, feature length mov- attention of the nation. The facts we ies, and an evening-long rap session - unearthed were an important issue in all designed to create better understand- later Senate confirmation hearings. ing of the drug culture and its inherent It was WJXT -TV that stood virtually dangers. alone against the vigorous opposition of And it's WJXT -TV that continues to Jacksonville pressure groups in support inform. We've established special state- of a corporate profits tax. And because wide news feeds. We're the station that we believed in our position, we stuck to state officials turn to when they want to it-and the tax bill passed. talk to Florida. We're the station people It was WJXT -TV that initiated a watch for news. series of special news conferences for We live in Jacksonville. the entire state featuring Presidential It's our home. in the Florida candidates campaigning If you lived here would you do any primary. Free prime -time was given less? over for the purpose of enlightening our audience about the views and opinions, personalities and persuasions of these Presidential hopefuls. We also presented, on a state -wide network, the pros and cons on the Florida busing referendum with Governor Askew and Senator Gurney. It was WJXT -TV that carried the banner of conservation a long time before ecology was a popular issue. In a series of hard -hitting reports, we JACKSONVILLE FLORIDA showed Jacksonville how local industry A Post -Newsweek Station was polluting the air and water around us. It wasn't a pretty story. But it had to be told. It was WJXT -TV which recognized the plight of prisoners at the Florida State Prison at Raiford and told Florida about it. "Yesterday's Man," our documentary on Raiford, was honored by the Robert F. Kennedy Awards Com- mittee for journalistic excellence. And for the second straight year the Florida Educational Association has presented us with their School Bell Award for editorial excellence. But there appears to be another con- feel that such a reallocation of resources Media sideration as well; some people at the is inevitable in light of the booming pros- commission think the suggested changes pects for cable development). The Broad- would place too much power in the hands cast and Common Carrier Bureaus would A bigger role of the chairman- or would at least give remain essentially unchanged. him the potential for asserting that power. The general manager's office would Although it is understood that Chairman be augmented by a new bureau encom- for chairman Dean Burch views the changes advanced passing such administrative offices as by OMB as "relatively minor" (and most budget and data processing. This unit is disputed top -level staff members are in agreement would reportedly be referred to as the that the increased responsibilities would Bureau of Management (or Support) not be "abused" by the present chair- Services. at the FCC man), some staffers are less confident that All shades of opinion on the OMB a future occupant in the chairman's of- Consolidation of management, plan were easy to find at the commission fice would refrain from capitalizing on last week. On the positive side, many now shared by all commissioners, the power potential. is aim of controversial plan officials feel that the proposal signifies a Some of the reforms called for in the move toward centralization of resources proposal For the first time in more than a decade, OMB are: that is long overdue. In the words of one: Several commission offices, includ- a concrete proposal has arisen to reorga- "I think the times are passing the com- functions at the FCC. ing the general counsel, secretary, hear- mission. We're now a pretty hefty bunch nize management of opinions and re- And though the plan has yet to be un- ing examiners, office of guys with a pretty hefty cut of the view, office and review pinned from the drawing board it has of information budget; single -entry bookkeeping just reviews from com- board, would come directly under the isn't going to hack it any more." An- already elicited mixed jurisdiction missioners and highly placed staff mem- of the chairman. other, who was generally less friendly alike. The present position of executive toward the whole idea, conceded: "You bers would abolished. In its place which is being prepared at director be may get a form of efficiency in having it The plan, a new termed the Office the commission's request by the White would be office- all in one pile." And in contrast to those of Management and Budget, of General Manager -that would be re- who expressed reservations about the House Office for the implementation of pol- has been characterized as "an incongru- sponsible power issue in the chairman's office, one monster" by one commission icy decisions handed down by the chair- well informed source claimed the ques- ous sort of man and for the coordination and plan- official, as "a Streamlining effort, long tion is not whether the chairman should ning of such policies. (Speculation among called for" by another. The consensus of run the commission but rather "how the falls some- many at the commission has to date been chairman should run the commission." those who would be affected that Executive Director John Torbet where in between. Downgrading the contentions of those op- OMB's tentative proposal was submit- would almost automatically be elevated posed to the reassignment of administra- to this ted to the commission at a briefing ses- post.) tive powers to the chairman, he added There would also be some reorgani- sion two weeks ago ( "Closed Circuit," that the feeling in that office is that the zation at the bureau level. The principal July 3). A final recommendation, which issue of hiring and firing is "a yawn." here would be the combination is subject to the commission's approval, change On the other hand, there was an am- will be handed down after OMB com- of the existing Safety and Special Serv- ple amount of criticism on several aspects pletes review of comments that have ices Bureau and the Field Engineering of the OMB plan -particularly on the tentative findings Bureau into a single unit, probably called marriage of safety and special services been submitted on the (pos- by each bureau chief. That could be, ac- the General Radio Services Bureau and field engineering. One official who cording to one source, as early as this sibly coming under the direction of the would be affected directly by that plan week. chief engineer). The Cable Television noted that neither of the two bureaus Bureau would be substantially enlarged Essentially, the plan calls for the re- "thinks this is such a hot idea." Another, in terms of both staff and alloca- assignment to the chairman's office of budget who would not be affected, added: "I'm administrative functions, includ- tion (which comes as no surprise to not persuaded that there's sufficient basis routine sources in that office and elsewhere, who ing such management decisions as hiring for implementing this recommendation." and firing of top GS grades and agenda Most bureau chiefs have found reason to determinations. These responsibilities are Homework. A special report on em- question this proposal. S&S chief James now delegated to the commission en banc. ployment of blacks and women by Barr and FEB chief Curtis Plummer both The reasoning behind the change is that Pennsylvania and Delaware radio and opposed it in their comments to OMB. the commission on a whole is too busy to TV stations -prepared by the FCC Principally, there are two major points burden itself with such low- priority deci- staff at request of Commissioner of opposition to this plan. One is that a sions. Rarely have issues of this degree Nicholas Johnson -shows the follow- combination of the two bureaus would of importance come to a vote. Freed of ing: The two states' 129 commercial result in FEB diverting most of its re- those functions, it is contended, the other and non -commercial stations employ sources to investigations on behalf of the six commissioners would be able to de- 4,049 people, 2,509 (61.97 %) in the safety and special functions, leaving less vote more time to external policy deci- categories of officials, professionals or time for field work for other bureaus. sions. technicians. Of the total employes, 272 One bureau chief said he found no major According to one official, it is OMB's (6.72 %) are black, 886 (21.88%) are fault with the plan "as long as we can get belief that such administrative decisions women. Of the total officials, profes- the work we need from them [FEB]." as "the hiring of a GS -l4 are not proper sionals or technicians, 117 (4.66 %) The second criticism is more academic - utilizations of the commissioners' time" are black, 128 (5.1 %) are women. the feeling that there is no more similar- and that it would be more to their advan- Stations in those states are the ity between the work of the two bureaus tage to put these functions "down the latest targets of petitions to deny than there is between, say, FEB and the laundry list." license renewals, and of competitive Broadcast Bureau, and thus, the plan is It is this feeling that has provided the challenges to renewals. At the July arbitrary. basis for dissent among at least some 3 deadline, 12 of the former, two of Another criticism is that OMB has in- commissioners. "There's a certain amount the latter had been filed with the FCC adequately defined the duties of the proof parochialism involved here," said one (BROADCASTING, July 10). Most posed general managers office as they official. While the administrative func- were from black groups, including would affect the bureaus. Commented one tions might not be "sexy enough" to at- one generalized complaint against 28 bureau chief: "We need to get this very tract their attention, he said, some com- of Philadelphia's 36 stations, seeking clearly spelled out." Another concern is missioners feel that the matter should not to prevent "further continuing viola- over who is going to fill that position. be taken out of their hands. "They feel tions" of the FCC's equal- employ- Although Mr. Torbet is viewed as a shoo - that's their prerogative." ment rules. in (he states simply, "If they want me to

Broadcasting Jul 17 1972 28 YOU SHOULD HEAR WHAT NE JUST TOLD GARY.

It wasn't a pretty story. ments in Bay Area drug Here's a young father stealing treatment programs. $500 a day to support a heroin KTVU doesn't simply habit. report the news. It often This was one tragedy makes news too. among hundreds that went THE into Gary Park's award -win- 10 O'CLOCK ning series "Drug Scene" It NEWS shook up a lot of people and led to immediate improve-

CBC A Communications Service of Cox Broadcasting Corporation Represented by TeleRep Cox Broadcasting Corporation stations: WSB AM- FM -TV, Atlanta; WHIO AM- FM -TV, Dayton; WSOC AM- FM -TV, Charlotte; WIOD AM, WAIA FM, Miami; WIIC -TV, Pittsburgh; KTVU, San Francisco- Oakland take the job, I'll take it"), some of the "For someone who had trouble adding client development, and in 1969 a member old -line managers at the commission are together two columns of figures and corn- of the board of directors, said to be one apprehensive. ing up with the right answers," he was of the youngest in the firm's history. He The current OMB plan is the first re- quoted in a recent issue of Corporate was credited with key roles in major, organization effort at the FCC since the Financing magazine as saying, "I've usually complex financial dealings but left 1961 Landis Report under the Kennedy taken an interesting route." in 1970 -some associates thought be- administration. That proposal, some foes The route started in Rahway, N.J., cause there was little room left for fur- of the current plan are quick to note, was where he was born July 6, 1935. He ther immediate advancement at First voted down by Congress. graduated from the local high school with Boston-to accept the International Paper honors and also with high marks as a offer. debater and as a clarinetist and conductor "I felt I needed to be repotted," Mr. of the symphony orchestra. Offered sev- Taylor was quoted. "Investment banking CBS pulls off eral university scholarships, he accepted is really only skimming the surface. Here one from Brown because, according to [at International Paper] I have to get Corporate Financing, "It was perfect for down to the nitty -gritty. There is the chal- second surprise me. It was not a terribly glossy school at lenge, and I like the job of motivating the time and was a good place for a kid people -the cheer -leading part. I like that in who had done well in a noncompetitive very much." choosing public high school." He majored in ren- Mr. Taylor is described as a quick aissance history and graduated magna cum study, able to assimilate large amounts new president laude and Phi Beta Kappa in 1957. By of material and get to the nub of it in that time, to pay his nonscholarship ex- short order. He also is said to be a com- He's Arthur R. Taylor, just 37, penses, he had worked in a variety of pulsive worker, used to 18 -hour days a renaissance scholar turned jobs from cheese cutter to hardware -store from which he relaxes, when he can, on financial specialist, who moves in clerk, shirt salesman and night watchman. his sailboat. At International Paper he July 31 from International Paper At First Boston Corp., after a nine- has been credited with a far- reaching re- month training program, he was put first organization of the company's financial Arthur R. Taylor, a 37- year -old financial into the underwriting department, then operations both organizationally and pro- expert unknown to broadcasting but with moved into the foreign department. In cedurally. a reputation for aggressive and innovative 1964 he was made an assistant vice presi- Critics are said to feel he is too aggres- approaches to management, was elected dent with special responsibility in the sive and too ambitious, but friends trans- president of CBS Inc. last week, effective underwriting of foreign securities; in late the same qualities to mean he is an July 31. 1966, a vice president of the underwriting innovator determined to get the job done The surprise announcement was made department; in 1968 coordinator of new as quickly as possible. "Unorthodox" is a by Chairman William S. Paley and Vice Chairman Frank Stanton, for whom it Young man at the top: Arthur Robert Taylor was the second such announcement in less than a year. Mr. Taylor will succeed Charles T. Ireland Jr., who died of a heart attack on June 8 after eight months in office (BROADCASTING, June 12). Mr. Taylor is currently with Interna- tional Paper Co. as executive vice president, chief financial officer, member of the board and of its executive committee -a combination of posts and power to which he rose in less than two years after joining the company in 1970 as vice president, finance. Before that he had been with the First Boston Corp. in in- creasingly responsible posts for nine years. Thus for the second time CBS management has gone outside its own executive suites to pick an heir- apparent to Dr. Stanton, and this time it picked not only an outsider but one younger than most of the in -house prospects who had been regarded as in the running for the job. Just barely turned 37-on July 6-Mr. Taylor is the same age as Dr. Stanton was on becoming president of CBS in 1946. (Mr. Ireland was 50 and senior vice president of International Telephone & Telegraph Corp. when tapped by CBS, at which time Dr. Stanton moved into the vice chairmanship to make room for him.) Mr. Taylor acknowledged that he had no experience in broadcasting. But others noted that he had made a name for himself in financial circles without ever having taken a formal course in business or even in accounting. He became interested in finance -and was taken on by First Boston as a trainee in 1961 -as the result of a master's thesis on "The Insult Em- pire" while studying American economic history at Brown University.

Broadcasting Jul 17 1972 28 word frequently used to describe his ap- which if paid quarterly, would amount his request to Comptroller General proach to management and to problem - to another $140,000 a year, and also, Elmer B. Staats. solving generally. Some say his approach according to the proxy statement, would Although the annual hearings that his is epitomized by a sign in his office that have been eligible for $34,547 a year subcommittee conducts to oversee the says: "We are not here to do what we upon retirement at age 65. performance of the FCC and FPC are have done before." In view of Mr. Ireland's sudden death informative, the chairman wrote, "I am Despite his business preoccupations, eight months after he became president, not certain that [they] go far enough in Mr. Taylor is said to have maintained his it is not surprising that CBS manage- doing what the rules of the House re- links with the academic community. He ment, as Mr. Taylor puts it. "inquired quire us to do, namely to analyze, ap- is a trustee of Bucknell University. He into my physical condition." He says praise, and evaluate application, admin- also is a member of the Council on For- he's in good shape, tries to take "good istration, and execution by these agencies eign Relations, and some say he would care" of himself and feels that, at 37, he of the laws for which they are respon- like eventually to get into government. has plenty of stamina for the job. sible." He affirms that he has had "a lifetime As for those 18 -hour work days he's The congressman said he was particu- interest in public affairs," but with no said to be used to, he says he works them larly concerned with the performance particular branch of government in mind when necessary but not every day. Nor- record of the power commission. although his interests would probably mally, he says, he gets to work about Unless performance yardsticks are de- tend toward international monetary mat- 7:30 a.m. and "stays as long as neces- veloped, he said, legislative review "may ters. sary," say to about 8:30 or 9 p.m. remain a matter of form rather than be- "One of the things that attracted me Despite those hours, he does watch coming a matter of substance." to CBS was its involvement with the television, he says, especially the news. Mr, Macdonald said he recognized that governmental life of the nation," he says. "The reason I'm sleepy this morning," the criteria developed may apply to all "A socially responsible communications he said last Thursday, "is that I stayed up agencies, and he proposed that the FPC industry is one of the best defenses of watching the convention last night -CBS, and FCC be used as test cases. our democracy." of course." He says he's an independent, Although the choice of Mr. Taylor politically, and he knows enough about rather than a CBS insider was almost at least one broadcasting problem to add certainly dictated by corporate desires that "of course we'll cover them both PTV station manager to continue the CBS diversification pro- [political parties] fairly." gram already under way, he in no way For the immediate future, at least, his wants ousters at the top minimizes the importance of TV and assignment is on-the -job training at CBS He says noncommercial system radio in the company's affairs now or in starting July 31. There his abilities as a is unbalanced in public affairs, the future. "Broadcasting has been at the quick study, his capacity for long hours needs revisions Nixon proposes heart of CBS," he says, "and although it -and no doubt his feel for "the cheer - no longer accounts for the preponderance leading part" of motivating people - Noncommercial broadcasting's maverick of its business, broadcasting will be of should come in handy. has struck again. John C. Schwarzwalder, central importance at CBS for a long The announcement didn't mention it, executive vice president and general man- time to come." but the presumption is that if he makes ager of KTCA -TV Minneapolis -St. Paul, has A number of people, including pro- good he will succeed eventually to the told other managers in a letter that every fessional executive- search consultants, ap- title of chief operating officer, which Dr. prominent national executive in the non- parently had a hand in bringing him to Stanton retained when he moved from commercial system ought to resign, that CBS management's attention. Then he president to vice chairman, or chief ex- the broadcasters ought to accept the met with Dr. Stanton and, a couple of ecutive officer, held by Chairman Paley. Nixon administration's assessment of their days later, had lunch with Chairman Both Mr. Paley, who is 70, and Dr. Stan- operation and that noncommercial tele- Paley. The talks, he says, got down to ton, 64, have contracts providing for their vision ought to quit broadcasting "un- "definitive discussions" with Mr. Paley on retirements as senior executives on March balanced" public- affairs programs. Friday, July 7, at which time the chair- 31, 1973. Whether either or both will Dr. Schwarzwalder said the President's man said he was prepared to recommend actually retire then is subject to debate. veto of a bill to provide extended fund- him to the CBS board's finance commit- Mr. Taylor would then still be 37. ing for the Corporation for Public Broad- tee. Mr. Taylor met with the finance He is married to the former Marion casting let it be known that "a particular committee, headed by J. A. W. Iglehart, (Sandy) McFarland, and they live with political philosophy cannot be shoved last Monday (July 10). their three children- Martha, 10; Anne, down the throats of the American peo- He obviously passed muster. and was 8; and Sarah, 3 -at Mountainside, N.J. ple." The veto, he said, "may yet save elected by the full board on Wednesday. The 3- year -old saw his picture on tele- educational broadcasting from killing He wasn't in the room at the time, but vision with the report of his election. itself by its wild, irresponsible plunges he was on the premises. That evening Apparently she had been watching con- into unbalanced programing and factu- he was guest at a reception given by vention coverage, too. "I voted for ally questionable documentaries." Messrs. Paley and Stanton and attended daddy," she exclaimed. He said his colleagues should not allow by some 35 CBS officers and group and their medium "to fail through the stupid- division presidents. He says he was favor- ity of a number of our PTV executives ably impressed by his soon -to -be associ- and a desire for power on the part of ates. Those who were there say the im- Macdonald wants help those who have cynically manipulated pression was mutual. in appraising FCC them." Like his predecessor, Mr. Ireland, he He called for the prompt resignation has no contract. He says this was at his He asks comptroller general of John W. Macy Jr., president of CPB; election. "I have a handshake with Bill to come up with criteria Hartford N. Gunn Jr., president of the Paley on our understanding and in my judging work of agencies Public Broadcasting Service; James Day, judgment that's better than a contract." president of the Educational Broadcasting He isn't saying what he will be paid, Torbert H. Macdonald (D- Mass.), chair- Corp., and Fred W. Friendly, consultant except that it's "commensurate with the man of the House Subcommittee on to the Ford Foundation. job." Presumably it's in the neighborhood Communications and Power, has asked Dr. Schwarzwalder has long been an of Mr. Ireland's remuneration. Accord- the U.S. comptroller general to develop outspoken critic of national public -affairs ing to the latest CBS proxy statement, standards by which the performances of programs, deviation from "educational" Mr. Ireland received in his first three the FCC and Federal Power Commission programs, and the growth of a national months as president $41,058 as salary, may be measured. system. Late last year, when it was which on an annual basis would be Mr. Macdonald said he wanted the rumored - without foundation - that a $164,232. Mr. Ireland also received standards as an aid in legislative review group of managers planned to recom- $35,000 in "additional compensation," of the agencies' functions. He addressed mend the dumping of all public -affairs

Broadcasting Jul 17 1972 29 programs on PBS, Dr. Schwarzwalder are expected to be radio de- regulation, board's decision admitting the issue of told BROADCASTING: "I don't know of cable TV, license renewals and chal- whether Forum's method of surveying any such letter -but if it comes my way, lenges, consumer legislation, counter - community needs was deficient (BROAD- I'll damned well be the first one to sign advertising and political broadcasting. CASTING, April 10). it." Each conference will be preceded by a The review board action came at the radio management development seminar, request of wPlx and was handed down sponsored by the NAB small- market ra- over the objection of both Forum and Added pizazz dio committee, the afternoon before each the commission's Broadcast Bureau, both of the conferences. The seminar is lim- of which claimed the wPlx request was planned for NAB's ited to 45, and requires a $25 fee. Each filed too late. fall conferences conference begins the night before with a The hearing ended last December but reception by the NAB. will now presumably be reopened. Congressmen, sports personalities, Sherril Taylor, CBS Radio, who was special new sessions among ideas chairman of the study committee, com- successfully pushed by committee mented: "We believe this will be the Washington now most informative single day a broadcaster A National Association of Broadcasters can spend away from his station." a two -paper town study committee aims to stir up the usual Other fall conferences, cities and dates: It's down to 'Star' and'Post'- run -of- the -mill NAB fall conferences, Las Vegas, Nev., Nov. 2; Boston, Nov. 9; both in broadcast ownership striving to increase attendance substan- San Antonio, Tex., Nov. 14; St. Louis, tially. To that end it has recommended, Nov. 16, and Atlanta, Nov. 21. Washington lost one of its three daily and the association has bought, several newspapers last week when the 120 -year- ideas to upgrade the six one -day confer- old Washington Evening Star acquired ences that begin this year in Denver on Forum's survey its afternoon rival, the 50- year -old Wash- Oct. 30. ington Daily News, from Scripps-Howard Among the new items planned: having to be questioned Newspapers. The move leaves the Star a key member of Congress address the FCC admits a new issue as the capital's only afternoon news - luncheon at each conference city; having in contest with WPIX(TV) paper; the Washington Post, which ac- a sports personality talk during the pro- quired the rival Times -Herald in 1954, gram; holding separate early -bird ( 8 Forum Communications Inc., competing is the only morning newspaper in the a.m.) meetings for TV and for radio prior applicant for New York channel 11, has capital. to a joint morning session, and conclud- failed in an effort to overturn an April The survivors have broadcast interests, ing the day with a "rap" session moder- ruling by the FCC's review board order- including co- located radio and television ated by NAB President Vincent T. Wasi- ing that a community -needs ascertain- stations -Evening Star Broadcasting Co. lewski to be followed by a question -and- ment issue be added against Forum in its and Post -Newsweek Stations. The News answer period with an FCC commis- comparative hearing with wPlx(Tv) New was affiliated in ownership with Scripps - sioner. York. Howard Broadcasting Co. Key subjects during the conferences The FCC last week upheld the review The Star has a circulation of 302,682 daily and 316,596 Sunday. The News, with no Sunday edition, had over 200,000 daily. Both have lost money in the last BY few years. FEATURED Details of the merger, which did not include the News plant or production fa- AMERICA'S OUTSTANDING cilities, were not divulged. The Star is a family -owned newspaper. MEDIA BROKER The Star broadcast properties are WMAL- AM -FM -TV Washington, WLVA-AM- TV Lynchburg, Va., and wcrv(Tv) Charleston, S.C.

NORTHEAST Changing Hands

Announced $230.000 The following sales of broadcast stations were reported last week, subject to FCC approval: Daytimer in top 50 market with over WRIR(AM) Providence, R.I.: 80% sold by Frances P. Perrault and others to 3 million in radio revenue. Station Arthur Tacker and Gerson Askinas for has substantial cash flow. Price is $248,000. Buyers each own 10% of station and will be acquiring 40% each. less than twice last year's billings. WRIB is a daytimer on 1220 khz with All cash for 100% or terms for 1 kw. controlling interest. WACK(AM) Newark, N.Y.: Sold by Radio WACK Inc. to Robert James Pfun- ter for $190,000. Mr. Pfunter is vice president and general manager of an

BIACKBURN. COMPANY,INC. automobile dealership in Wellsville, N.Y. WACK is a daytimorer on 1420 khz with RADIO TV CAN NEWSPAPER BROKERS / NEGOTIATIONS FINANCING APPRAISALS 500 w. KFIR(AM) Sweet Home, Ore.: Sold by WASHINGTON, D.C. CHICAGO 60601 ATLANTA 30309 BEVERLY HILLS 90212 Kenneth S. Groves and others to Delward 20006 333 N. Michigan Ave. 1655 Peachtree 9465 Wilshire Blvd. L. Jenson and Richard E. Johnson for 1725 K Street, N.W. (312) 346 -0460 Road, N.E. (213) 274-8151 (202) 333 -9270 (404) 873 -5626 72-21 $110,000, Mr. Jenson is with Addison - Wesley Publishing Co., Sunnyvale, Calif.

Broadcasting Jul 17 1972 90 Mr. Johnson is professor at University of area of programing and community - ever, in many other markets, the survey New Hampshire and has interest in a needs ascertainment. In its response last takes place only in the fall, as requested book publishing firm in Boston. KFIR is week, the Leon firm made no mention by Pulse subscribers, it is understood. a daytimer on 1370 khz with 1 kw. of those accusations, claiming that, as of This year Pulse is conducting a nation- July 7, two days after the Concerned wide radio audience study, county-by- Approved Communicators petition was submitted to county. This, it is felt, may answer some The following transfer of station owner- the commission, it had not been served of the complaints from daytimers. ship was approved by the FCC last week with a copy of the petition. It noted that (for other FCC activities see "For the FCC procedural standards require that Record," page 57). parties filing petitions to deny renewal Andrade arrested WLYB(AM) Albany, Ga.: Sold by must simultaneously serve the renewal Ray Andrade, leader of the chicano or- Lynne- Yvette Broadcasting Co. to Mr. applicants with a copy. ganization Justicia, last week was charged and Mrs. James L. Wiggins and J. Wayne by Los Angeles police with possession of Stewart for $150,000. Buyers have inter- a destructive device. The felony charge est in WYNR -AM -FM Brunswick, Md. Pulse's fall surveys was made in connection with a bomb ex- WLYB is on 1250 khz with 500 w day. protested by daytimer plosion that injured him (BROADCASTING, July 10). Mr. Andrade was accused of A complaint that has been raised since detonating the bomb himself. Justicia Black Atlanta AM the first researcher began to check the stands for justice for chicanos in the mo- habits of radio listeners has surfaced tion picture and television industry. Mr. initiates charity fund again-with a solution suggested by Lau- Andrade, as president of the organiza- rence Roslow, The Pulse Inc. grievances with net- WIGO(AM) will also kick in part tion, has negotiated The latest complaint, addressed to work and station executives. of its profits in community effort Pulse, came from Ansley D. Cohen Jr., wxcG(AM) and WKTM(FM) North Char- A special public fund to aid Atlanta's leston, S.C. (wNco is on 910 khz with AMST on its black community has been established by 500 w days). He wrote to complain charger wloo(AM), one of the city's three black- that Pulse's surveys in October- Novem- A proposal that channel 17 be used on a oriented radio stations. ber were unfair to daytime radio stations part-time basis for an offshore radio tele- The fund, Atlanta Black Charities, will since their operating hours are shorter communications service in the Gulf of be supported by donations from the pub- than in the summertime. Mexico area was opposed last week by lic and contributions from business firms. Mr. Roslow told Mr. Cohen that if the Association of Maximum Service Tel- WIGO will generate funds through sports enough station subscribers to the Pulse ecasters. The Offshore Telephone Co., in and entertainment promotions and be- survey supported the move, it would per- a rulemaking petition filed with the FCC ginning next year will donate a percentage form the research in the March -April early last month, proposed establishment -yet undetermined -of its profits. spring months. of the service in the area south of Louisi- Each year 20% of the fund's money At present, Pulse surveys some markets ana using the 488 -494 mhz band on a will go into scholarships in broadcast in the spring and again in the fall. How- shared basis with television broadcasting. journalism, another 20% will go to the Atlanta University Center -an organization of the city's six black universities - and the remaining 60% will be distributed at the discretion of the directors. The original incorporators and direc- POSTSCRIPT:* tors are: Joseph R. Fife, general man- (REPRINT OF BROADCASTING, JULY 3, 1972) ager of wtoo; Howard Jefferson, of Eco- WNDB(AM) and WNDJ(FM), both Day- nomic Opportunity Atlanta; Moses Nor- tona Beach, Fla.: Sold by News-Journal man, of the Atlanta public schools; Ocie Corp. to Quality Broadcasting Corp. for Irons, principal of Smith high school; $425,000. Herbert M. Davidson is presi- and Paul Brown, of the Atlanta Coca - dent of News -Journal Corp., which pub- Cola Bottling Co. All are drawn from lishes Journal, News and News- Journal WIGO'S 22- member advisory board; all in Daytona Beach. Quality Broadcasting except Mr. Fife are black. is owned by Frederic M. Ayres Jr., Victor Wloo is licensed to group -owner Basic M. Knight and others. Messrs. Ayres and Communications Inc. The company, Knight have interests in WGGG(AM) which also controls WWVA -AM -FM Wheel- Gainsville. Fla. WNDB is full time on ing, W. Va., and WYDE(AM) Birming- 1150 khz with 1 kw. WNDJ is on 94.5 ham, Ala., is to be merged into Columbia mhz with 54 kw and an antenna 330 feet Pictures (BROADCASTING, Dec. 27, 1971 - above average terrain. Jan. 3, 1972). However, wtoo is to be spun off with ownership retained by cur- * Add: rent Basic Communications stockholders. Quality Broadcasting Corporation owns Emil Mogul is president of the company. WDBF - Del Ray Beach, Florida WGGG - Gainesville, Florida Point of order ALL NEGOTIATIONS WERE HANDLED BY Max M. Leon Inc., licensee of WDAS -AM- HAMILTON -LANDIS & ASSOCIATES, INC. FM Philadelphia, last week was the first of the Pennsylvania broadcasters challenged with petitions to deny their license renewal to respond (BROADCASTING, July & ASSOCIATES, INC. firm told the FCC the peti- I0). The that WASHINGTON, D.C. 1100 Connecticut Ave., N.W. 20036 202/393 -3456 tion filed against the black- oriented sta- CHICAGO 1429 Tribune Tower 60611 312/337-2754. tions must be dismissed due to a violation DALLAS 1234 Fidelity Union Life Building 75201 214/748 -0345 of FCC filing procedures. WDAS -AM -FM SAN FRANCISCO 111 Sutter Street 94104 415/392 -5671 were accused by Concerned Communi- cators of failing to meet the needs of BROKERS OF RADIO, TV, CATV & NEWSPAPER PROPERTIES / APPRAISALS / FINANCING Philadelphia's black community in the

Broadcasting Jul 17 1972 31 will inevitably lose the resources" to pro- Broadcast Advertising& Wiley likes vide adequate service. He said the court decision is in line WMAL decision with commission policy in each of the three areas put at issue by the group of Feminine product Commissioner says court blacks that challenged WMAL. The peti- has restored some order tioners had claimed that WMAL -TV had advertising: to license -renewal process failed to adequately ascertain the needs of its community because it surveyed the not yet straining FCC Commissioner Richard Wiley has city of Washington proper (which is 70% hailed the decision of the U.S. Court of black) and the predominantly white sub- at the gate urbs on an equal basis. The commission's Appeals in Washington upholding the But it could be before long position has always been the license renewal of WMAL -TV Washington here that as NAB code authority works licensee must meet the needs his entire as a "reaffirmation of the commission's of on guidelines to permit test belief that responsible and diligent licen- service area -not just the city of license, of sanitary napkins, douches, position is now see effort is the industry's best safeguard Mr. Wiley said, and that other intimate items on TV at renewal time." upheld by the court. The WMAL decision, Commissioner The WMAL petitioners had argued that Advertisers of women's most intimate Wiley indicated, goes a long way toward the station's programing did not serve the hygiene products don't seem to be bat- insuring that the commission's traditional needs of its minority viewers because it tling the barriers to get their TV copy on policy of permitting broadcasters wide allegedly failed to provide offerings of the air, but the claim is thought to belie discretion in programing, community - interest to blacks proportionate to the an eventual rush. percentage blacks in its license. needs ascertainment and equal employ- of city of The products, such as sanitary napkins, ment (the principal points at issue ip the The commission, Mr. Wiley said, has tampons and douches, were given the WMAL case) will endure. The court up- consistently "refused to play a numbers green light for TV last month. That was held an FCC denial of a petition to deny game" by requiring such proportionate when the TV board of the National Asso- did the WMAL -TV renewal (BROADCASTING, programing; it so in WMAL and the ciation of Broadcasters, by a one -vote July 10). court upheld that decision. margin, accepted on a one -year test basis "I have always believed that electronic Third, the commissioner stated, the a TV code review board recommendation the journalism will best serve the public in- court "supported commission's long- that the TV Code Authority be author- terest when provided with a large dose standing policy" that licensees need not ized to determine what feminine hygiene members in of discretion"-both in renewal policy hire minority group precise products would be permitted to advertise and day -to -day station operation -Mr. proportion to their number in the com- on television. Wiley stated. The WMAL decision, he con- munity. Before then, all attempts to approve tinued, "seems to lend credence to this "Broadcasting's all- important role in the TV advertising of personal feminine abiding principle." the fulfillment of the American dream hygiene products had been rejected by The commissioner addressed his re- can never be obtained by treating its the TV board. marks to a meeting of the Florida Asso- viewers and listeners as individuals rather As of last week only Scott's Confidets ciation of Broadcasters last week in than as a community," Mr. Wiley main- had submitted copy to the Code Author- Orlando. tained. "The problems of each of us ity. Scott already has had experience on Mr. Wiley went a step further in de- should concern all of us, and the unique TV; it reportedly spent $781,000 in 1971 claring that the court's action was also characteristic of 'broadcasting' -as op- for spot advertising of Confidets on non - "a beneficial decision for the American posed to `narrowcasting'-is that this al- code TV stations. Similar products on public. For it seems to me self- evident most universal medium of communica- noncode TV stations last year included that an industry which is subjected to tions may hopefully make brothers of us Playtex's tampons, which spent $372,500 constant attack and continual instability all." on spot, and more recently, Tassaway, whose 1971 advertising expenditure (but nothing on TV) was $621,600. The lack of activity for these products preparing for TV was explained by Stock- ton Helffrich, director of the code authority, as a waiting period. The reason for this, he explained, is that a subcommittee of the TV code review board is to meet soon to establish guidelines for this type of advertising. Mr. Helffrich also noted that the board had agreed that no such advertising was to be accepted until Nov. 1, in order to start everyone off at the same time. The code review board's subcommittee is to meet in New York shortly to work up the new guidelines. These, it is said, will impose rigid restrictions on products: stringent substantiation of claims, strict standards of good taste, and strong consideration of audience composition in the scheduling of the advertising. These, it was pointed out, will be much more severe than the standards for radio Because we like you. The Flo ida Association of Broadcasters, meeting in Orlando copy that have been accepted for four last week, presented a gold medal award posthumously to Walt Disney for his contribu- years. tions to American entertainment through television, motion pictures, Disneyland and In radio these products may not make Disney World. Accepting the award for the Disney family was Mickey Mouse, the cartoon any comparative claims of superiority, character Mr. Disney credited with making his ventures possible. The medal was pre- may not use explicit physiological terms sented by (I to r): James W. Wesley Jr., WIOD(AM) Miami, president -elect of FAB; General (like "vaginal "). William E. Potter, vice president of Disney World, and Joseph E. Hosford, WCTV(TV) The subcommittee that is to meet soon Tallahassee, Fla., president of FAB. consists of Roger D. Rice, BTVU(TV) San

Broadcasting Jul 17 1972 32 Francisco -Oakland; Alfred R. Schneider, seeks as many "commitments" as possi- ABC; Thomas J. Swafford, CBS, and ble from now till November "so that by ARB accused Herminio Traviesas, NBC. Jan. 1, 1973, Media Payment will be The advertising market potential for officially operating and handling receiv- of short counts these products adds up to over $37 mil- ables." It will handle monies due stations lion that was spent on feminine hygiene and make the payments, "thus delivering Metromedia says L.A. diaries products over -all in six major media in the money faster than is now the prac- underestimate total audience 1971. But only $14 million of that tice," Mr. Donnellon indicated. and hurt independents most amount was spent on spot and network Katz President Tod Moore said the TV for products either not proscribed nature of the spot business and costs in- Metromedia Television researchers last by the TV code or using noncode TV volved with it led to the Katz decision week released a study claiming that dif- stations. to form the new company. He estimated ferences between the audience findings The $37 million also included expendi- that costs in billing and collecting at Katz of the American Research Bureau's new tures for contraceptive advertising, which -which has always operated its own diary service in Los Angeles and those is still prohibited by TV. facility and which was computerized in reported by A. C. Nielsen Co.'s metered The six media were spot TV, network 1967- jumped 370% since 1965. Such service in that market amount to about TV, network radio, magazines, newspaper spot business factors as shorter flights, $128,000 worth of rating points a week, supplements and outdoor. Newspaper fig- more complicated selling practices, slow or $6.5 million a year ( "Closed Circuit," ures were unavailable. pay and "far more credit uncertainties" July 10). Of the almost $14 million spent on TV, contributed to the rise in costs, Mr. "Somebody's gotta be wrong," the re- $8.8 million went into spot and $5.7 Moore said. port asserts, and then devotes some 12 million into network. The biggest TV Katz historically has handled billing pages to pinning the tail on ARB. users were for the feminine hygiene and collecting for stations it represents. The research was conducted by Phillip spray deodorants-Alberto -Culver's FDS, Stations receive a check on a specified Von Ladau, director of Metromedia Tele- $1.5 million in spot and $1.4 million in date each month for all national receiv- vision research, on behalf of Metro - network; Warner -Lambert's Pristeen, $1.2 ables and a pay statement detailing items media's Krrv(TV) Los Angeles. million in spot and $1.1 million in net- covered. In the processing of station in- The report charges that, for a given work; Johnson & Johnson's Naturally voices, Katz audits the contracts and week in May 1972, ARB reported 8.5- Feminine, $1.3 million in spot and $663,- affidavits to "clean up" billing discrepan- million fewer TV home impressions per 000 in network; Carter -Wallace's Easy cies. Stations are also provided credit in- day than Nielsen did-"the virtual equiv- Day, $813,000 in spot and $582,000 in formation (both agencies and buying alent of the combined household popu- network; Kotex's Kotique, $2,600 in spot services are rated). All of these services, lations of New York and Los Angeles" - and $832,000 in network. In addition Katz said, will now be made available for and, in addition, reported viewing levels there was Kotique multi-product adver- a fee (based on a per- invoice cost on a so low that "close to 16% of all 5 -11 tising, $14,200 in spot and $118,500 in monthly basis) to all broadcast stations p.m. programs would be totally elimi- network, and various Johnson & Johnson via Media Payment Corp. nated from consideration by those agen- Vespre products, $368,000 in spot and Mr. Donnellon said that the new com- cies that have set an arbitrary rule of not $945,000 in network. pany expected to "get stations their buying any program rated under 5 %." The biggest advertisers who used no money due from national accounts faster, The week studied was from Wednes- TV last year included Johnson & John- and at a cost which is less than a station day, May 3, through Tuesday, May 9, son for its Meds Tampons, $1,102,000, would incur handling billing and collect- which Metromedia said was the first com- its Modess sanitary napkins, $2,153,000 ing" on its own. Stations will be paid on mon week between ARB and Nielsen and for its Stayfree Mini -Pads, $2,058,- the 10th of the month following the during the May cycle and, the report 500 total, also all in magazines, assorted month in which billing was rendered adds, "the only one so far that represent- Kotex products other than those named (July billing rendered in August would be ed the promised 400 [sample] homes for above, $3.1 million, also mostly in maga- paid in full on Sept. 10). ARB." zines. He said that Media Payment could be For that week, according to Metro- expected to be the broadcasters' "most media, ARB reported 14,196 quarter -hour authoritative source of credit information. gross rating points to 15,986 reported by Katz billing arm It will standardize accounting procedures Nielsen, a difference of 1,790 for the making spot broadcasting less expensive week, which at an estimated market aver- now separate firm for stations to sell and for agencies to age of $72 per GRP would represent Called Media Payment Corp., buy." $128,000 a week, or more than $6.5 mil- it's credit -payment service Meanwhile, Katz has established an lion a year. under Donnellon's direction experimental computer terminal link be- Theodore F. Shaker, president of ARB, tween its New York office and Data reacted to the charges: The Katz Agency is spinning off its radio Communications Corp. (BIAS) computer "Demand for television time in any and TV billing and collecting service into system in Memphis. BIAS is an on -line, market is not determined by ratings. If a separate company, Media Payment real -time computer system providing in- all ratings in the market double, the ad- Corp. The subsidiary will handle station stantaneous information for use by TV vertisers' dollars probably are not going billing and collecting exclusively ( "Closed stations' traffic, sales and accounting de- to be increased one nickel. Circuit," July 10). partments. Katz's computer is used for "Advertisers allocate TV dollars to a According to the Katz announcement, contracting, billing and accounting for market in a predetermined manner ac- the subsidiary will offer broadcasters a itself and client stations. For experimental cording to things like the product's sales central credit and payment service, which purposes, the on -line link will include the level, the product's distribution, the prod- in effect will act as a clearing -house for availability information and account rec- uct's competition and available dollars paperwork involved in spot radio and TV ords of six TV stations that are Katz for advertising. Given an equal cost -per- business. clients and that also are among 20 thousand for every station in a market, Kenneth P. Donnellon, Katz corporate stations now subscribing to BIAS. Katz a station's share of those advertisers' dol- vice president and secretary, becomes will use the terminal link as a method lars is determined by that station's share president of the subsidiary, and Peter M. toward the reduction of national -spot of audience on whatever rating service Kelly. Katz's assistant treasurer, will be discrepancies and paperwork. Stations are that advertiser or agency uses as his Media Payment's treasurer. The company wMAR -TV Baltimore; KRNT-TV Des Moines, measurement." will employ 80 people and will eventually Iowa; WAVE-TV Louisville; WREC -TV Mem- Metromedia's report cites comparisons have offices in New York, independent his; WWL -TV New Orleans and WESH -Tv between the two services as supporting of Katz (where it is now temporarily Orlando, Daytona Beach, Fla. the contention that "a diary operation housed). Katz Television represents a total of will tend to err the greatest amount in Mr. Donnellon said Media Payment 70 stations. the following directions [mostly] attrib-

Broadcasting Jul 17 1972 33 utable to the unfortunate fact that people tion of the expensive commercials, so the tising, Compton Advertising and Foote, do not [make diary entries] coincidentally cost goes up." Cone & Belding have agreed to make with their viewing, but by recall: The study proposes that ARB discon- their spot -TV schedules available to local "1. Understate total activity, most par- tinue the weekly reports until it has insti- stations through the BDB computerized ticularly in the periods of lower usage. tuted all of the changes it has proposed system. J. Walter Thompson Co. had au- People forget to enter; forget they did for next winter, some of which, the report thorized participation earlier this sum- view, and what. concludes, "may improve the situation." mer (BROADCASTING, July 3), following "2. Understate the lower -rated pro- The report also recommends meter meas- approvals of Benton & Bowles in May grams on all stations. Again, forgetful- urements not only in Los Angeles but and Young & Rubicam in February. ness. also in New York -where ARB had a According to BDB, the system is now "3. Overstate the highest rated pro - meter -type service until this past spring, capable of matching an estimated $300 grams-a converse function of delayed when it introduced the stepped -up diary million in national spot -TV buys against entry accompanied by a propensity to say, reports in both markets -and biweekly station performance. 'I usually watch that show, so I must have reports, "but on a basis that will produce As of last week, Broadcast Data Base, this week,' when actually Cousin Charley reliable results," in "the next several mar- of which Edgar E. White Jr. is president, was over that night helping to brew beer kets." had five TV stations signed as clients. in the cellar. Needed to attain "reliable results," the These-wpvi -Tv Philadelphia; wcpo -Tv "4. Understate the viewing by chil- report asserts, are larger over -all samples, Cincinnati; KYTV Springfield, Mo.; xCMO- dren [because of] their inability to enter only such demographics as can be re- Tv Kansas City, Mo., and Kury Salt Lake the data and the difficulty of an adult liably reported" and viewing credit for all City-were the original five outlets which keeping full track of their viewing. homes reached, not just those in ARB's had tested the system along with Y &R "5. Overstate the viewing levels of area of dominant influence. in the fourth quarter of 1971. According programs that skew older and conversely The report also recommends that both to Mr. White, another 10 TV stations are understate those shows with younger ap- ARB and Nielsen solve "the dispropor- now testing the system. peal-a function of a disproportionately tionate diary- return -rate problem "-Niel- heavy diary return by the older people sen uses diaries for its demographics -by that is not properly weighted out." more sophisticated weighting procedures. Among other contentions, the report Drug advertising cites figures to show that: On the hour. Bulova Watch, whose suffer "by far and drug abuse Independent stations time- keeping was a spot -radio feature in diaries" the greatest understatement in the thirties and forties, is keeping Presidential commission sets out (ARB credited Los Angeles independents on radio again, in New York. in three days of hearings than time with 26% fewer gross rating points WQXR -AM -FM New York is carrying to see if the two are related Nielsen did, whereas for affiliates ARB's the brief announcement. "At the tone figures were within 2% of Nielsen's). the time will be exactly ----, Bulova A substantial chunk of the over $100 mil- Differences between the two services Accutron" every hour on the hour, lion spent yearly on TV in advertising will be greater on weekdays. with about 120 time announcements over -the -counter drugs could be jeopard- Eleven entertainment programs with broadcast weekly. Arrangements, ized by the outcome of hearings to be "older" audiences got anywhere from 7% which included Installation of special held in Washington this week by the Na- to 42% more audience under ARB than Accutron clocks in two studios, were tional Commission on Marijuana and under Nielsen and that five top -rated handled through Doyle Dane Bern - Drug Abuse. programs got from 4% to 20% more bach, New York, and are for 52 weeks. The hearings begin today (July 17) from ARB than from Nielsen. Arthur Schwartz, vice president, ad- and run for three days. The commission Children's programs were credited vertising and sales, Bulova, said the seeks to determine whether there is a re- with an average of 15% less audience by company was using radio as a means lationship between the promises of drug ARB than by Nielsen. of providing accurate time checks for commercials on TV and radio and in Live late -night programs were cred- jewelers and Accutron owners in the other media, and the increasing drug - ited with 27% to 69% less audience by greater metropolitan New York area. abuse problem in the United States. ARB than Nielsen. Pictured below are (l -r) Harry B. Hen - Witnesses scheduled for the hearings Movies averaged 17% less audience shel, president, and Arthur Schwartz, include Vincent T. Wasilewski, president in ARB reports than in Nielsen's. vice president for advert sing, of of the National Association of Broad- The one who gets hurt most from un- Bulova Watch, and Robert L. Krieger, casters; John Crichton, president of the derstatements of usage, the report asserts, WQXR vice president for sales. American Association of Advertising is the advertiser: Agencies; Richard B. Keim, president of "First, the spring ARB levels reflect a the Advertising Council, as well as gov- bettter than 10% reduction in the over- ernment officials and drug- industry all GRP inventory from that shown by spokesmen. Nielsen's meters. If the client has set a The implication that drug advertise- GRP goal, the agency may pay less per ments- particularly those promoting stim- unit but will have to pay more in total ulants, sedatives and sleeping pills which to meet the goal. account for about a third of the total "Second, this may mean, because of $100 million spent in TV-lead to an [the market's] importance, a dispropor- acceptance of harder drugs has been tionately heavy expenditure in L.A. to raised more and more in recent years. come up to par, at the expense of other Five years ago Senator Gaylord Nelson markets. (D -Wis.) initiated an investigation of "Third, the areas of greater understate- proprietary drugs that eventually turned ment are among the least -expensive, the Computerized biller to drug advertising on the air. That facet lower -rated programs and time periods enlarges its base also played a part in hearings held by and the independent stations in general. Senator Frank Moss (D-Utah), who was What is revealed by the May reports is a Broadcast Data Base, New York, which a principal instigator of the cigarette ban, mere 4% reduction in ratings for pro- is a computerized facility for matching and by Representative Paul G. Rogers grams averaging $90 -$100 per rating agency spot schedules against station per- (D- Fla.), who incidentally is a member point but a huge loss, in excess of 30 %, formance in order to produce pre-cleared of the drug commission, appointed by in the number of $50-$60 points that are invoices for payment, said last week it President Nixon in 1970. available. has added three of the biggest agencies Late last year, Senator Nelson quizzed "The net of that is pretty obvious. The as participants in its service. the FCC on its responsibilities for drug pot has to be filled with a greater propor- Broadcast Data Base said Gray Adver- advertising over broadcast stations. Chair-

Broadcasting Jul 17 1972 94 ence size is used for the purpose of in- BAR reports: television- network sales as of June 25 creasing advertising fees, it is also used CBS $307,817,400 (36.9 %); NBC $271,812,200 (32.6 %); ABC $254,511,300 (30.5 %) to lower fees or charges where war- Total Total ranted." minutes dollars Due to be issued soon is a series of week week ended ended 1972 total 1972 total 1971 total questions and answers that spell out in Day parts June 25 June 25 minutes dollars dollars detail what broadcasters must show in order to meet these criteria. Normally, Monday- Friday guidelines are issued in conjunction with Sign -on -10 a.m. 78 $ 457,100 1,859 $ 11,213,000 $ 10,914,000 the order, but these have been withheld Monday -Friday to permit broadcaster spokesmen to seek 10 a.m. -6 p.m. 1,017 6,613,600 23,859 170,329,200 157,433,400 clarification. This was done last Wednes- Saturday- Sunday day (June 12) when Louise Knight Sign -on -6 p.m. 261 1,934,500 7,826 94,502,300 76,799,100 Clement, assistant general counsel of the Monday- Saturday National Association of Broadcasters, 6 p.m. -7:30 p.m. 94 1,472,600 2,310 43,361,100 36,212,000 and William S. Reyner Jr., of the Hogan Sunday & Hartson Washington law firm, met with 6 p.m. -7:30 p.m. 10 140,000 349 7,757,700 11,908,400 David Pitcher and Whit Biers of the Monday- Sunday Price Commission. Whether the Price 7:30 p.m. -11 p.m. 391 15,620,800 9,876 461,174,000 447,700,700 Commission officials were impressed with Monday- Sunday the need for a liberal construction of the 11 p.m.- Sign -off 154 1,732,400 3,604 45,803,600 31,899,700 order or not remains to be seen. The Total 2,005 27,971,000 49,683 834,140,900 772,867,300 guidelines are expected to be issued soon. The Price Source: Broadcast Advertisers Reports network -TV dollar revenues estimates. latest Commission move affecting broadcasters came two months after the parent Cost of Living Council man Dean Burch placed responsibility Public Health Service hospital in San released from price and wage controls on the Federal Trade Commission and Francisco. all firms that have fewer than 60 em- the Food and Drug Administration. But A year ago in March, the commission ployes, at least half of them not un- Senator Nelson also heard FCC Commis- issued its marijuana report, recommend- ionized, and that take in less than $50 sioner Nicholas Johnson dissent. In fact, ing that private possession of the sub- million in revenues annually. The coun- Mr. Johnson earlier this year advocated stance should not be a criminal offense. cil's action applies to all components of a complete ban on broadcast advertising Objections to this view were voiced by parent firms, not to individual stations of nonprescription drugs. Speaking to the many, including President Nixon. that are owned by larger entities. The National Coordinating Council on Drug Last May the commission released fig- NAB has asked the council to apply the Education, Mr. Johnson equated alcohol ures on the "recreational" use of drugs criteria individually to each licensee. No with vitamins, cigarettes with aspirin, and by adults (18 and over) and by the 12- action has yet been taken on this request. sedatives with stimulants. Even broad- 17- year -olds that showed a disparity be- NAB sources estimated then that these casters' public -service announcements on tween the two groups. exemptions would apply to about half of drug abuse were termed suspect by Mr. In the nonprescription drug area, the all radio stations and to perhaps 10% to Johnson, because, he said, they may well survey showed that among adults, 3% 15% of all TV stations. encourage the use of drugs by youths by had used stimulants, 1% tension relievers, Later in May, the NAB asked the Price calling attention to "a glamourized, illegal and 1% pain -killers. But among teen- Commission to exempt from price con- alternative to the alcohol guzzled by the agers, 7% had used stimulants, 5% ten- trols all TV and radio stations billing adult world." sion relievers, and 4n,: pain -killers. less than $250,000 annually and to es- The industry's public- service announce- tablish a "reasonable" formula for relat- ments in support of drug education were ing rates to audience size and /or costs noted in one respect last week by Charles Price controls: for broadcasters in the larger markets. T. Jones, director of the NAB's Radio The latest Price Commission action is Information Office. rerun of Phase considered a response to a request early Speaking to the Colorado Broadcasters this year by FCC Chairman Dean Burch, Association, Mr. Jones reported that ra- Broadcasters may raise rates who suggested that broadcasters be per- dio is broadcasting 12,000 drug- education on proof of audience increase mitted to raise their advertising rates if or antidrug announcements and more they can show audience increases due to than 200 programs on this subject daily. The federal Price Commission last week changes in facilities or in programing. This adds up to $31 million worth of announced that broadcasters may raise Last week's order, however, failed to time donated by radio broadcasters alone advertising rates under the current Phase incorporate these standards although every year, he stressed. H of price controls- according to the some observers think they may be used The latest movement aiming at pro- same terms that were instituted last Sep - in some manner in the forthcoming scribing drug advertising on the air- tember under Phase I. guidelines. waves began earlier this year when a The new order, printed in the July 12 number of state legislatures deliberated Federal Register, provides that broadcast memorials to Congress seeking to accom- advertising rates may be increased if plish this. Only New Mexico, however, audience size has increased. But it speci- TV billings climb has actually passed such a resolution. fies there must be no increase in profit They're up 9% for first half, Chairman of the drug commission is margin if rates are raised to cover in- and daily viewing is rising too, Raymond P. Shafer, former governor of creased costs. according to TVB figures Pennsylvania and presently chairman of And, the order continues, rate changes the Teleprompter Corp. Among the com- may be made only by those broadcasters For the first six months of this year, admission's 12 other members are Repre- who use "as a customary practice" the vertiser investments in network TV rose sentative Paul G. Rogers (D -Fla.) and cost-per- thousand method of determining 9% over the comparable 1971 period, Joan Ganz Cooney, president of the Chil- what they charge advertisers. and average daily viewing by households dren's Television Workshop, New York. The key clause of the Price Commis- moved up to 6 hours 16 minutes, a new Executive director of the commission is sion order stresses that advertising charges high for the January-June period. Michael R. Sonnenreich, former deputy determined on a cost -per- thousand basis The gains reported by the Television chief counsel of the Bureau of Narcotics will not be considered a violation of price Bureau of Advertising: network -TV bill- and Dangerous Drugs, U.S. Treasury. controls "if audience size is consistently ings in the six -month period climbed Deputy director is Dr. Louis P. Bozetti, and appropriately applied from an in- from $784 million in 1971 to $854.7 mil- former assistant chief of psychiatry, U.S. dependent audience survey, and if audi- lion in 1972. In June, advertisers spent

Broadcasting Jul 17 1972 95 THE MANY FACES OF

Music is our message. Among Paul's 20-man team: And Community Affairs are our concern. The irrepressible Larry Bear (2). His "Con- WABC News creates and produces more ference Call" (3) is a unique panel -plus- unique, in -depth public service programs phone -call show heard from 11 p.m. Sunday than any other AM station in New York. (And to 2 a.m. Monday. news every hour, of course.) Gus Engelman (4). His reporting on "The Paul Ehrlich (1), Director of News & Public Shooting of Joe Columbo" (5) recently won Affairs, runs our unmusic side with a strong a couple of our many awards. sense of reality. "I shy away from people who Bob Capers (6), specialist in the cam- are just good voices. I hire people who get paigns and causes of such leaders as Shirley out on the street. You can feel they've been Chisholm (7), Herman Badillo and Eleanor there" Holmes Norton.

Audience information based on April /May 1972 ARB.Metro Survey Area exclusive VABC MUSICRADIO 77

Bob Hardt (8). For three years running, political decisions are made:' his "Six O'Clock Report" (9) has won the New Our public service shows don't just talk York State A. P Broadcasters' Association news, they make news. Each week, the action News Award. on Sunday's "Press Conference" makes Morning news man John Meagher (10). headlines for Monday's newspapers. He also runs "Report Card '72;' a program "Music is WABC's main message;' says devoted to educational issues and prob- Paul. "But one heck of a lot of New Yorkers lems. don't listen to any other radio station. It's our Joe Famm (11). He's the only full -time job to keep them up -to- the -minute on the radio reporter covering City Hall (12). Be- world around them:' cause, as Paul Ehrlich puts it, "There's no substitute for being where 90% of New York's WABC MUSICRADIO no me listening estimates for New York. Subject to qualifications available upon request. $121 million in network TV, a 7.9% 12 minutes in 1971. Biggest gain this year Programing advance over the $112.2 million regis- in daily viewing occurred in June -5 tered in the comparable month in 1971. hours 28 minutes, a 15- minute increase The record viewing, based on A. C. over the figure reported for June 1971. Democrats happy Nielsen figures, represents a new peak in All dayparts in June and over the six what has been a constant increase, from months showed an increase in advertiser with telethon 6 hours 5 minutes in 1970 and 6 hours spending on the networks. Party claims $4.5 million pledged, more to come in, despite bumblings Network television time and program billing estimates by day parts and by network (add $000) in record -length broadcast June January-June 1971 1972 % change 1971 1972 % change Picture transmissions were garbled, audio lines were crossed, film segments started +13.8 Daytime S 36.727.4 S 40,237.0 + 9.6 S 248,809.9 S 283.056.3 late and ended early and celebrities didn't Monday- Friday 28,281.1 31,286.7 +10.6 172,010.8 188,554.0 -(- 9.6 show. But despite myriad problems, the Saturday- Sunday 8,446.3 8,950.3 + 6.0 76,799.1 94,502.3 +23.1 Democratic National Committee's 181i4- Nighttime 75,424.7 80,723.6 + 7.0 535,214.5 571,675.1 + 6.8 hour telethon July 8 -9 on ABC -TV raised Total $112,152.1 5120,980.6 + 7.9 $ 784,024.4 S 854,731.4 + 9.0 $4.5 million in phoned -in pledges, and the party expects that amount to top $5 ABC CBS NBC Total million with additional contributions in -January S 44,718.7 S 55,687.6 S 47,903.9 S 148.310.2 the mail that is still coming in. February 44,809.4 53,203.6 51,065.9 149,078.9 Party Treasurer Robert Strauss said March 46,902.6 55,851.1 51,376.3 154,130.0 the DNC was "more than pleased" with 'April 45,970.6 53,140.1 46,418.1 145,528.8 the results. The funds, he said, would be May 41,130.2 52.693.4 42,899.3 136,722.9 distributed on a "pro- rated" basis to help June 37,185.3 45,008.9 38,766.4 120,960.6 erase the party's $9.3 million debt from Year -to -Date $280,718.8 $315,584.7 $278,429.9 $ 854,731.4 1968. Deductions from the pie will in- Revised clude $1.8 million for the telethon and Source: Broadcast Advertisers Reports (BAR), as released by Television Bureau of Advertising. promotion expenses, a certain percentage of pledges that will not materialize and the estimated 4% to 5% fees charged by way. If they make more, they'll advertise four credit -card companies for handling No trouble seen more. It's that simple. An SEC ruling some of the pledges. asking for general statements shouldn't A mailing list of a half million con- in SEC ad reports affect the marketing objectives of indi- tributors was an "important" side benefit Advertising circles unworried vidual companies." of the telethon, Mr. Strauss said. about obeying SEC requirement ABC -TV said 182 affiliates carried the for disclosure of media costs telecast with 97.2% coverage of U.S. TV Cereal makers homes, A group of ABC affiliates had There appears to be little concern in the defend themselves been concerned that, since they would advertising community over the Securi- receive less revenues from the telethon ties and Exchange Commission action The four leading dry -cereal manufactur- than they would from pre -empted pro- requiring publicly owned companies to ers last week denied charges of monopo- grams, the difference could be considered disclose their total media advertising ex- lizing the $330 million ready -to -eat cereal an illegal corporate contribution to the penditures in financial statements filed market. party. But the FCC, after checking with with the SEC (BROADCASTING, June 26). In replies filed with the Federal Trade the Justice Department, told them just Under the SEC's newly adopted rules, Commission, which had issued the com- before the telecast that there would be publicly held firms must disclose these plaint earlier this year, the firms stressed no law violation as long as they made similar opportunities available to the op- expenditures if advertising exceeds I % that competition in the dry cereal market of sales. has been "vigorous, effective and substan- posing party (BROADCASTING, July 10). The American Association of Adver- tial" (General Mills), and that the corn - 7-he Republicans, however, had earlier tising Agencies noted that many complaint is "impermissible under the estab- turned down ABC's offer to sell them panies would not be involved in the dis- lished principle of law favoring a free equal time (BROADCASTING, June 26). closure rule and said that the point the competitive economy," and violates the SEC was getting at, "and properly so," due process clause and the ban on ex was the possible manipulation of stock post facto laws (General Foods). by corporations by the use of various The other two companies are the Kel- Prime -time access bookkeeping devices. logg Co., and the Quaker Oats Co. The Association of National Adver- Included in the FTC complaint against attacked again by tisers had opposed the provision when it the cereal makers was a charge that they Goldwater Jr. was recommended a year ago on the have utilized false and misleading adver- grounds it would single out advertising tising to maintain a concentrated position He says rule is unqualified flop, in market (BROADCASTING, costs-as opposed to total marketing costs the Jan. 31). urges FCC to abolish it -in an imprecise manner and could mis- lead the business community, including Representative Barry Goldwater Jr. (R- individual companies' competitors. ANA Business Briefs Calif.) last week urged the FCC to abol- spokesmen said, however, that it was ish the prime -time access rule, a device Rep appointments. KDrv(TV) Dallas - doubtful that companies would tend to he said has inflicted damage upon broad- Fort Worth: H -R Television, New York. reduce advertising expenditures below the casters, crippled television and motion - WHCr -TV Hartford, Conn.: Eckles & 1% of sales level simply to avoid dis- picture production and failed in its pur- closure. Queen Inc., Boston. KSL -AM -FM Salt pose of promoting programing Lake Radio diversity. Advertising agency practitioners said City: Avco Television Sales, In a letter New to FCC Chairman Dean the rule would have no effect on corpo- York. Burch last Tuesday (July 11), Mr. Gold- rate spending. Said a board chairman of New rep. Michael Fulford, formerly water said the rule, which prohibits top - a leading ad agency: "I got a call some- with Katz Agency, New York, forms own 50 market TV stations from taking more thing along this line today regarding the radio representation firm, Michael Ful- than three hours of network programing question of whether advertising budgets ford Co. WKQw(AM) Spring Valley, N.Y., between 7 and 11 p.m., "should be re- might be worked over to 'reduce' excess is first client. 200 East 42d Street, New considered and hopefully abolished by the profits. But advertisers don't work that York. (212) 6824070. commission. I hope that you will call for

Broadcasting Jul 17 1972 98 a hearing on the success of the ruling to told the AFTRA convention that the rule recreations of the game last Tuesday date." has "forced the cancellation of over 20 (July 11), as did Teleprompter Corp.'s Mr. Goldwater contended that the com- network -produced television shows in the cable -TV system in Manhattan. mission "ignored" the following points half -hour time period between 7:30 and In WNET -TV's presentation chess ex- when it promulgated the access rule: 8 p.m. As a result thousands have been pert Shelby Lyman graphically illustrated "Television is already diversified. put out of work in the Southern Califor- the players' moves on a huge chessboard For example, 34 different independent nia television- motion picture industry." designed for the TV cameras. Spokesmen producers created 57 NBC specials dur- at WNET said that the three stations are ing the season preceding the decision." planning to cover each move of each (The rule was adopted in May 1970, and game live in this fashion until Mr. Fischer became effective Oct. 1, 1971.) Problems of covering wins by getting 121/2 points (a win equals Small stations cannot afford to fi- one point, a draw a half point) or Mr. nance new productions at the level the off -on chess match Spassky, the defending champion, wins networks can. ABC's coverage of the world champion- by getting 12. Theoretically, play could "Richer network stations will domi- ship chess match between Bobby Fischer be stretched out for up to 14 weeks be- nate the competition with independent and Boris Spassky was jeopardized -as fore either emerged the winner. stations for both new programing and a was the match itself-last week by Mr. Teleprompter Manhattan is following majority of the viewing public." Fischer's threat to leave the event unless a format similar to WNET'S, with a large To cut costs for the new market, pro- all film and television equipment were board for easy viewing and an interna- ducers will continue to film abroad, com- removed from the exhibition hall at the tional grand master, Arthur Bisguier, sup- pounding the damage to the motion -pic- match site at Reyjkavik, Iceland. plying a commentary on each move and ture /television industry. Mr. Fischer forfeited the game last on the over -all strategy of the players. The news and community- affairs de- Thursday (July 13) by not showing up, Teleprompter, relying exclusively on the partments of local stations will continue but negotiations were under way to try AP for its move -by -move summaries, also to suffer most from the drop in station to make the cameras less obtrusive and went on the air last Tuesday with the income. less disturbing to Mr. Fischer. ABC was opening game at 1:00 p.m. NYT and will "Programing quality will necessarily to present highlights of the first match continue on Tuesday, Thursday and Sun- suffer from the need to cut production yesterday (July 16) at 5 p.m. NYT and day of each week until the event ends. costs to fit the new market." was planning to continue coverage on Each Tuesday and Thursday at 7 p.m. Mr. Goldwater also called for revoca- the Saturday Wide World of Sports show Teleprompter will rebroadcast that day's tion of the rule in a speech last Thursday until the match ends. game in its entirety. (July 13) to the national convention of Public stations WNET -TV New York, Threatened legal action against WNET the American Federation of Radio and wcex(Tv) Boston and wxxl(Tv) Roch- and Teleprompter by Chester Fox Inc. Television Artists in San Diego. ester, N.Y., using material fed over in- failed to materialize. Mr. Fox had pur- The congressman, whose district international telex lines by the AP and by chased the rights to the event from the cludes major studios that are suffering the world chess network to a studio in Icelandic Chess Federation, sold them to from the recession in film production, Albany, N.Y., furnished move -by -move ABC, and then claimed that WNET'S and

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Broadcasting J u l 17 1972 39 Who's really out there watching? The answer to that question sweeps in the same way as is worth millions. hundreds of smaller "spot" Yet the figures on which television markets. broadcasters and advertisers Is it any wonder that the top are basing much of their 10 markets'share of national investments simply aren't "spot" is down to 51.9% from adequate. 54.4% in 1967? Unbelievable as it sounds, A good deal of what infor- last year approximately $264 mation we do get about the top million in TV "spot" sales in the ten markets comes from meters top 10 markets went totally in New York and Los Angeles. unmeasured! As you know, a meter on a NEWYORK+cLÓStÁNGELES;, ' l 1 set Of even CHICÀGO 4PHILPDEHIA;, TV reports whether the set tBOSTON SANrFRANÇÍSCÓ;` is on or off, and what channel more concern, DETROIT CLÉÿI AND, those unmea- /JASHING7ON,;D C it's tuned to. sured millions AND PITTSEIRGH It can't tell you how many are part of a fantastic selling people are watching, if any. combination representing 35% Even if you assume that of all television homes. there are people watching, 40% of effective buying power. a meter can't tell you what 1/3 of all auto sales. kind of people they are. Over 1/3 of all food, drug, So you really don't know and retail sales. if your audience is made up Yet up until now most of of 3 yr. olds, 60 yr. olds, or this great medium has been somebody's cat. subjected only to periodic Another thing: as long as the meters remain in the same Major Market Measurement houses week after week, the will survey the top 10 markets as sample you get remains the a unique and extremely valu- same. able entity. And so does the margin of With the start of the new error. television season on Sept.13, MMM will provide a larger The solution sample, more relevant data, First, we're going to stop and information that is no more calling these 10 great markets than 17days old. "spot television:' In1973 New York, Los We're going to call them Angeles, and Chicago will Major Market Television, have 48 reports, each based because that's what they really on an ADI sample quota of are. 400 different diaries weekly. Second, we're going to So that over a four-week measure them on a level equal period you're actually getting to the needs of the advertisers a sample of 1600 homes - and broadcasters who serve 19,200 homes over a full sur- them. vey year. That way we begin to Markets 4-10 will have 19 change the paradoxical situa- reports covering 38 weeks. tion of today's advertiser, who Overall, that's an average will sign a network contract increase in sample size of for 13, 26 or 39 weeks, but 60 %- 126,400 different fam- who balks at signing a "spot" ilies keeping diaries. contract for longer than When you get into those 4 weeks. kinds of numbers, you're get- We're putting both network ting into numbers you can trust. and "spot" television on a com- A few things MMM can do: parable basis of measurement. It can measure UHF viewing. And we're going to call it It can measure the impact Major Market Measurement. of cable television.

It can provide ethnic com- period of time. munity reports. It means special considera- More important than any- tion - not being lumped with thing else, MMM can give you the rest of "spot" TV. MMM's the demographics. It can tell continual measurement will you what kind of people are do away with the distortion really watching. of a station's real value. Magazines have had this For advertisers and agen- sort of information for years cies, MMM means complete and it's proved invaluable. target audience information. For instance, no one would Minimization of the effect think of buying Field & of non -regular programming. Stream to reach the same Complete description of audience as Good House- seasonal variations. keeping. And advertiser schedule But in "spot" television, the evaluation "as telecast:' sophistication of research For stations, advertisers, information has lagged behind and agencies alike MMM the growth of the medium. means an end to the rating A "rating point" for Eye- "sweep" that's confined to witness News has meant the a four -week period, a few times a same thing as a"rating point" year. It tells you who's watching, for I Dream of Jeannie. continually. We think that's bad And for everyone it means business. a more businesslike approach We think that time in to Major Market Television. Major Market Television After all, this is a business should be bought and sold for we're in, isn't it? what it's worth. What it's really worth. Not just for what you can get for it. American Research Bureau For Major Market Tele- A SUBSIDIARY OF CONTROL DATA CORPORATION OFFICES: ATLANTA (404) 892 -7866, CHICAGO (312) 467-5750, vision stations, MMM means DALLAS (214) 748 -5595, LOS ANGELES (213) 937 -6420, NEW YORK (212) 586-7733, SAN FRANCISCO (415) 391-1703, an expanded sales potential WASHINGTON, D.C. (301) 937 -3500 SOURCES SUDS MAY IS 10 ; FCC FINANCIAL REPORTS 1061 AND iCID

All NB SEMENCE REPORTS ME ES'W.A'ES AND ARE SULYCT IO LR.AIAEIO'IE NID 10'SI F (PROF. over a longer, better-measured A DESCRIPIIOI. OF THE LI6PTATIO,IS AND IOv¡at ERRORS VAL: N RANCHO UPON PICATU1 ,;;°. r'{ ä.:

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-¡tv...y.. %w!!."',2" .... Teleprompter's TV coverage was an in- In granting NBC's waiver request, the taxes, estimated at $55,000 annually, frinpement on his ABC deal. commission said the network could re- from all 21 Louisiana TV stations. Pre- According to Lou Baccardi, the man- quire up to three and one -half hours of vious tax collectors had agreed to over- aging editor of the Associated Press, Mr. prime time for the All Star game, in- look those taxes, principally because the Fox and the Icelandic Chess Federation cluding a 30- minute pregame program law exempted newsprint and theatrical have restricted AP's on- the -spot coverage beginning no earlier than 7:30 p.m. But film. A new collector, however, declined to no more than five separate summary the commission said that postgame cover- to follow this precedent. It was at that reports of each day's play, but Angela age would not be exempt under the point that the state broadcasters' asso- Solomon, PR director at WNET, says that prime -time access rule. ciation initiated the move that culminated AP stringers in Reykjavik's exhibition in enactment of the exemption. hall are able to flesh out these reports The exemption for broadcasters fol- with more frequent accounts of the lowed the rationale that was used for players' moves. Children's TV gets exempted theatrical films -that they are A spokesman at WNET said the fact a research center intangible assets. that coverage is limited to only three A lawsuit for the collection of back cities probably accounts for Mr. Fox's Harvard and CTW will sponsor taxes is anticipated, however. The test reluctance to bring the station into court unit in Cambridge for study case for the state's broadcasters con- for infringements of his rights. But the and training opportunities cerns KATC(TV) Lafayette, La., which has spokesman also said ABC was "not ter- been served with a $5,000 bill for the ribly pleased" with WNET'S move -by- Creation of a Center for Research in past three years' taxes. The station has move coverage, and that if PBS decided Children's Television was announced last informed the revenue collector that it to pick up the match and send it out over week by the Children's Television Work- feels the tax is illegal and has refused to the entire network, ABC would probably shop and Harvard University. pay. The next move is up to state tax seek legal redress. Joan Ganz Cooney, president of the officials. workshop, and Dr. Gerald S. Lesser, Bigelow professor of education and human development of Harvard's Graduate Viacom heats up `Geographic' series School of Education, said the center will flunks prime -time test explore the effects of media on children More than 12 series in the works and provide training opportunities for re- as company builds apart from CBS FCC refuses Storer request for waiver searchers and television producers. of access rule, grants NBC -TV The center will operate in conjunction Viacom International Inc. is intensifying extra half -hour for All -Star game with the university's Laboratory of Hu- its program development activity in first - man Development within the Graduate run syndication, with more than 12 prop- A request by Storer Broadcasting that the School of Education at Cambridge, Mass. erties in various stages of preparation. off -network provisions of the FCC's Plans call for a small, full -time staff of Henry Gillespie, vice president, do- prime -time access rule be waived to per- faculty, several graduate and under- mestic syndication, Viacom Enterprises, mit three of its stations to carry National graduate students and part -time research said last week the development program Geographic programs was turned down associates drawn from existing faculty is part of a planned effort by the com- by the FCC last week. members and from CTW's research and pany to build for a future with less de- In another action, the commission production staffs. pendence on programing acquired from granted NBC -TV a waiver of the prime - Dr. Lesser said research subjects will CBS. In June 1971 CBS spun off its pro- time access rule to carry the All -Star range from such practical questions as gram distribution and cable television baseball game on July 25. which types of materials appeal to chil- divisions, and Viacom International Inc. Storer acquired the right to present 25 dren, hold their attention and teach them was formed as an independent company. programs of the syndicated National effectively, to more theoretical areas, Mr. Gillespie revealed that definitely Geographic series (which was carried on such as ways in which sights and sound slated for the 1973 -74 season are two CBS from 1965 to 1970) and asked the can be coordinated effectively to facili- half -hour series, Swiss Family Robinson, commission to waive the off- network pro- tate learning and the mechanism involved based on the classic family story, and visions for its WAGA-TV Atlanta, WITr -Tv when youngsters model the behavior of Mohawk, revolving around the adven- Milwaukee and WJsx -TV Detroit. televised characters. tures of a white orphan adopted by an The off -network provision, which be- The center will be supported by grants Indian tribe. Mr. Gillespie said the series comes effective Oct. 1, prohibits stations of $80,000 from the U.S. Office of Edu- will be aimed for prime- access time and from airing, in prime time, programs pre- cation and $72,000 from the John and will be offered to stations on advertiser viously shown on a network within the Mary R. Markle Foundation, with the syndication basis. past five years. administrative assistance provided by In addition, Viacom is involved in 10 Storer said its request was similar to CTW and Harvard. other projects reaching into 1975 that the commission's ruling, in February, on include an educational children's series Mutual of Omaha's Wild Kingdom. and programs that Mr. Gillespie de- Storer said it never acquired any interest scribed as mainly, "in the non -fiction in the National Geographic series, and No tax on TV films area." He stressed that Viacom Enter- contended the series is not the type of in Louisiana now prises would not actually produce any programing the access rule is concerned series but would be involved in develop- with since it does not fall into the cate- Broadcasters get exemptions ment, financing, and distribution to sta- gory of programs in which the networks that were earlier given tions. acquired nonnetwork interests. Storer to newsprint and theater movies "We are already moving away from the said the series is educational and that a reliance on programing from CBS," he grant of its waiver request would foster Louisiana broadcasters have won a two - noted. "Last year at this time about 65% greater diversity. year fight to get TV film rentals exempted of our program distribution centered But the commission said there are from state use and sales taxes, with the around product from CBS. As of now "realistic limits" to the extent to which signing of legislation last week by the that figure is down to about 41 %." the rule can be waived, and that con- governor. Mr. Gillespie added that Viacom tinuing waivers would significantly re- The law (Bill No. 647) was passed shortly will invade a syndication bastion duce the prime time for new, nonnetwork unanimously by the Louisiana legislature that is new for it: feature films. He material. Waiver grants must be restrict- late last month after state broadcasters pointed out for the past nine months, ed to "the bare minimum," it said, and mobilized to enact the legislation. Elliott Abrams, vice president, feature the fact that the series may have educa- The move began in 1970 when the films, has been acquiring motion pictures tional value cannot be made a controlling state collector of revenues began auditing for Viacom and has assembled a group factor. TV stations with the aim of collecting the of about 60. Mr. Gillespie would not re-

Broadcasting Jul 171972 48 veal titles at this time but said a package ciations Inc., will put together a telecast of approximately 25 would be released from Baltimore's Morris A. Mechanic next month, and added: "I think the theater. A network of about 30 stations industry will be surprised at the caliber will be involved, with the Red Cross pay- of some of the features." ing all line charges. The telecast will run July 22 from 7:30 p.m. until about 2 a.m. What Briefs Stations on the network as of late last Program week are wBAL-Tv; wrrc(Tv) Washing- ton; WHP -TV Harrisburg, Pa.; WAVY -TV movies. Nostalgia TV Inc. Old -time Va.; WPVI-TV Philadelphia; has been formed by Norfolk, FM Stamford., Conn., WTAE -TV Pittsburgh; WWBT -TV Richmond, Levine, formerly eastern sales Marvin Va.; WTRF -TV Wheeling, W. Va.; WHAG- manager of Winters -Rosen Distribution TV Hagerstown, Md.; WBOC -TV Salisbury, Corp., New York, to sell vintage features Md.; WBRE -TV Wilkes- Barre, Pa.; WROC- transmitter to stations. He has and other product Tv Rochester, N.Y.; wNEW -Tv New York; acquired rights to 52 features of 1930's w[CU -TV Pa.; 1940's, starring John Wayne, James Erie, and WJAc -Tv Johns- and town, Pa. Cagney, Rita Hayworth, Myrna Loy and power Rex Harrison, which played as second (A Red Cross flood relief emergency bill in theaters, and is offering them to advertising campaign produced by the J. stations as 26 segments to be telecast as Walter Thompson Co. is having strong three -hour programs. Big Oak Road, results, Allan Gilles, Thompson vice do you Stamford, Conn. 06903. president, reports. In addition to using -running NBC -TV print, JWT prepared and delivered 30- New regular. Long TV and 10- and 60- radio Bonanza series, which lost regular cast second second Blocker through death, will commercials to the networks in less than need? member Dan 72 hours. The networks then fed them add new regular cast member during to their stations and affiliates for re -tap- 1972 -73 season. Tim Matheson, who ap- World Premiere ing. Within two weeks of first exposure, peared in two NBC -TV $6 million will join Bon- over had been received by the productions last season, Red Cross. Added prints anza cast by fourth or fifth episode in are now being He will Griff sent to CATV systems.) coming season. portray Meanwhile King, young man from prison. in South Dakota, where unprecedented floods hit Rapid City last Lady DJ. KMPC(AM) Los Angeles has month, several stations have put to- hired its first female disk jockey. Kathy gether flood -relief drives that have raised Gori, 22, who previously worked at impressive amounts of money. KMPC'S sister -station, KSFO(AM) San The total at KSOO(AM) Sioux Falls Francisco, has become nightly hostess of now exceeds $78,000, KcHF(AM) Sioux 1 to 6 a.m. show. Falls collected several thousand dollars and several other stations have referred Broadcast Journalism- contributions to the Red Cross, the Cham- ber of Commerce or Rapid City itself. Stations outside the state also played a To the task role. For example, KNCR(AM) Fortuna, Calif., raised over $1,800 for Rapid City. of rebuilding General Manager Bill Roddy, noting that Fortuna was hard -hit by flooding several Agnes is gone, and broadcasters years ago, said the people of his area turn their efforts to aiding "could easily identify with the terror and their communities; WBAL -TV sets hardships that must have faced the people a telethon to raise $10 million of Rapid City." Another station that helped was KoA(AM) Denver, which Tropical storm Agnes is now a page in raised nearly $1,000. the history books, but broadcasters are And still more reports are coming in still trying to help repair the damage it on the activities of stations during Agnes. did. One of the more interesting involves The most visible effort has come from wcAU(AM) Philadelphia, which was not Baltimore, where WBAL -TV is putting to- in a heavily flood -stricken area, but gether a special broadcast to raise money which provided extensive coverage for Gates has the most complete line of FM for victims of the flooding in a five - several days during the flood. In recogni- transmitters in the industry. From 10 to state area. Comedian Bob Hope and tion of that service, the city council has 40,000 watts. All with a 100% solid -state numerous other celebrities will appear in written the FCC and Pennsylvania Gov- exciter employing DCFM (direct carrier a six- to seven -hour telethon, designed ernor Milton J. Shapp has expressed his frequency modulation) and DAFC (digital to help the American Red Cross pay praise in a letter to WCAU. automatic frequency control). more than $10 million in assistance to The station not only provided news The TE -3 exciter is the heart of all H3 victims in Maryland, Pennsylvania, New of the flooding, it also served as a center series transmitters -one tube (1 kW), two York, Virginia and West Virginia. for provision of supplies to stricken areas. tube (2, 3, 5 and 10kW), and three tube Among the more than 30 stars appear- The station broadcasts round -the -clock (20kW). All FCC -type accepted, ready for ing with Mr. Hope will be Steve Allen, under all circumstances, but it dropped prompt shipment. Jayne Meadows, George Jessel, Janet its regular news -and -talk format -as well Tell us the power you need and ask for Leigh, George Maharis, Zsa Zsa Gabor, as all commercials -for four days during data on our FM antennas. Write Gates, David Jansen, Fess Parker, Giselle Mac- the floods. 123 Hampshire St., Quincy, Illinois 62301, Kenzie, Jeannie C. Riley, Mike Douglas, After receiving word on anticipated or phone (217) 222 -8200 today. Hank Williams Jr., The Staple Singers flood activity from the weather bureau, and Barry Sullivan. WCAU sent its reporters into key areas Morton Lochman, one of Mr. Hope's before the big rains hit. They were flood- HARRIS producers, and Steve Schiffman, a pro- ed in; with the help of ham operators RIPIPIE GATES ducer with United Cerebral Palsy Asso- and others, however, they got their stories A DIVISION OF HARRIS-INTERTYPE

Broadcasting Jul 17 1972 47 out to Philadelphia. In addition the cor- non from his state, asked that his name ministration's position on the war. In fact, respondents also helped provide flood re- be included in a list of five other nomi- the group noted that Mr. Vanocur stated lief. For example, when newsman Pete nation contenders scheduled to appear on at the outset that although the NPACT Silverman found in Wilkes -Bane that the July 9 program, arguing that the staff had attempted to arrange a political- medical supplies were desperately needed, equal -time provisions of Section 315 of ly balanced panel, this was not possible he got the word out to WCAU, which in the Communications Act compelled such due to the failure of a White House or turn cooperated with interested citizens a ruling. NBC countered that Meet the congressional spokesman to come for- and a nearby airfield in getting those Press is a bona fide news /interview pro- ward. supplies where they were needed. That gram and is therefore exempt from the AIM told Mr. Ray that, in response to dramatic chain of events was repeated equal-time requirements. the communications with the PTV unit, time after time for almost a week. The commission agreed with the net- NPACT's attorney replied that the Nixon Other stations reacted similarly. For work, pointing out that the program "is address was intended to balance out the example, WBRx(AM) Berwick, Pa. sus- regularly scheduled and its content, for- following commentary, that the program pended regular broadcasts and commer- mat and participants are determined by in question was not obligated to be cials for over three days while participat- NBC." A subsequent appeal by the San- balanced by the fairness doctrine, and ing in the flood network originating from ford camp to the U.S. Court of Appeals that other NPACT programs on the sub- wsCR(AM) Scranton, Pa. (BROADCAST- was denied. ject had provided more equitable treat- ING, July 3, 10). WBRE -FM Wilkes- Barre, ment. AIM said NPACT's response was which picked up the banner from its fal- unsatisfactory. The group asserted that len AM companion, broadcast around the NPACT show gets hit the presence of the Nixon statement on clock, dropping all records for three days, the program was not sufficient to offset all commercials for eight. with Section 396 the opposition material. a AIM requested that NPACT be re- Still another FM station reporting AIM Vietnam program group charges quired to produce another program on prominent disaster role was weak{ Dan- was in violation biased and the subject of administration Vietnam ville, Pa. General Manager Larry Souder of the Public Broadcasting Act -whose AM station also was knocked policy "that will rectify the lack of balance" in the April program. off the air -told BROADCASTING "we still The FCC has been asked to take action can't get over the fact we did it with just against the National Public Affairs Center FM. Every broadcaster interested in the for Television over an allegedly biased Cable development of FM would be pleased NPACT report on President Nixon's Viet- with Danville's accomplishment. FM can nam policy. do the job if it has to." Accuracy in Media Inc., in a letter to Mr. Souder reported later that a new FCC Complaints and Compliance Divi- Intra -cable AM transmitter had arrived and the sta- sion Chief William B. Ray, accused the tion was back on the air. "WPGM is about PTC violating Section 396 of the Danville's center of fight erupts only thing on main street the Public Broadcasting Act through its that is operating normally," he said. April 26 program, Special Report: The WPAZ(AM) Pottstown, Pa., was an- over hotel other President and Vietnam. Section 396 obli- station that canceled its regular gates noncommercial licensees to observe programing. It started open -line tele- "strict adherence to objectivity and bal- phone broadcasts, with WPAZ staffers pay television ance" in programs dealing with contro- manning the phones in shifts, and handled 3,000 during versial issues. Sterling Manhattan challenges over calls 22 hours Report was by to keep people informed on evacuation Special produced Columbia's closed- circuit start -up NPACT and distributed by the Public outside FCC's new regulations notices, missing persons, clean -up opera- Washing- tions and sources of help for victims of Broadcasting Service. WETA -TV the flood. ton, which has merged with NPACT, was A dispute has erupted between a New the only licensee specifically named in the York cable -television system and a firm AIM complaint. The program consisted currently providing pay -cable service to Sanford loses at FCC of a 16- minute speech by President Nixon five of the city's hotels. The New York on his Southeast Asia policy, followed by cable wants the same federal regulations A request by North Carolina Governor 44 minutes of commentary by four in- applied to the hotel system as have been Terry Sanford that NBC be compelled to dividuals, including NPACT correspond- applied to CATV. allow him to appear on the July 9 edition ent Sander Vanocur, who served as The battle concerns a service initiated of its Meet the Press program was denied moderator. last month by Trans -World Communica- by the FCC. AIM charges that the commentary fol- tions, a subsidiary of Columbia Pictures Mr. Sanford, a favorite son candidate lowing the Nixon address was devoid of Industries Inc., providing nonbroadcast for the Democratic presidential nomina- any statements in support of the ad- transmissions of motion pictures to hotel guests on a fee basis. A complaint was filed with the FCC on 1 Please send SUBSCRIBER Monday (July 10) by Sterling Manhattan SERVICE Cable Teleiision Inc., one of the Man- 1 year $20 hattan borough's two franchised CATV 2 years $37.50 operations, against the New York Tele- phone Co. (Telco), which is provided line Broadcastingo 3 years $50 The newsweekly of broadcasting and allied arts Canada Add $4 Per Year service to the TWC operation. The com- Foreign Add $6 Per Year plaint charges that Telco is in violation Name Position 19724973 CATV of the FCC's rules in failing to have ob- Sourcebook $8.50 tained a certificate of compliance from Company (If payment with the commission prior to the commence- order: $7.50) ment of the service. It asks that the com- L; Business Address 1972 Yearbook $14.50 Home mission issue a show -cause order against Address (If payment with order: $13.) Telco preparatory to issuance of an order City State Zip Payment enclosed instructing Telco to cease and desist from Bill me engaging in the TWC operation. Barry Zorthian, board chairman of BROADCASTING, 1735 DeSales Street, N.W., Washington, D. C. 20036 Sterling Communications Inc., New York, parent company ADDRESS CHANGE: Print new address above and attach address label from a recent issue, or print old address of Sterling Manhattan, including zip code. Please allow two weeks for processing; mailing labels are addressed one or two issues in advance. said the activities of Columbia, the hotels

Broadcasting Jul 17 1972 48 and the New York Telephone Co. violate The TWC program material is fed not only the rules and regulations of the from a central point (at Columbia's New Instant politicians FCC but also provisions of the New York York headquarters) via Telco lines to state CATV statute enacted in May of each hotel's master antenna, where it is A small cable- television studio, set up for this year. The state requires cable- televi- distributed to the individual rooms. an exhibit at last week's Democratic Na- sion companies to obtain municipal fran- Guests using the service are assessed a tional Convention, gave delegates an op- a video tape, see chises prior to commencing operations. service charge which is added to their portunity to make short Columbia Pictures Industries called hotel bills, according to the Sterling brief. themselves on cable, and -it was hoped Sterling's FCC filing "totally without Sterling contends that the TWC system -get a clearer idea of how cable might in a merit." It replied that TWC "is not a is in "direct competition" with itself, Tele- be useful political campaign. CATV system; it does not take signals prompter and New York broadcasters in Telemation Inc., Salt Lake City manu- put together the exhibit as part off the air," but "simply provides a closed - that all those media can be viewed from facturer, circuit transmission of motion pictures, the same location (Sterling noted that it of a media workshop at Miami Beach's which it originates, to hotel guests." Co- currently serves Plaza). It asserted Fontainebleau hotel. To make sure every- the message, Telemation lumbia contended that "transmissions of that a failure on the part of the FCC to one got the political this type are not subject to FCC jurisdic- enjoin the TWC operation would be added a staff member from the National Association to answer tion, as is well known to counsel in this "grossly unfair" and would have a "seri- Cable Television and field." ous adverse impact" on New York's cable questions, stress cable's advantages Columbia Pictures said it has instructed and broadcast facilities. tell delegate after delegate that cable low cost, high selectivity and its lawyer to bring an immediate suit week, the could offer In a related action last steer- to political candidates. against Sterling in the Supreme Court of Tele- local penetration ing committee of the FCC's Cable The cable studio at the exhibit was New York State, charging Sterling with vision State and Local Advisory Federal equipped with two cameras, a video -tape "unlawfully interfering with our business a resolution Committee adopted stating machine, two monitors and a control and contractual relationship with our that the issues raised in the Sterling com- hotel customers, with unfair competition, board. Visitors read a few paragraphs plaint deserve the commission's "careful prepared by the Democratic National with disparagement and trade libel and committee, which was attention." The Committee, waited a few seconds, and with malicious prosecution and abuse of when the commis- formed last February viewed a replay of themselves. process." Columbia said it will seek corn - sion adopted its cable rules to provide pensatory and punitive damages, as well counsel on certain "hot issues" affecting as injunctive relief. the industry, took no position on the New York's other cable TV service, merits of the Sterling complaint. The Teleprompter Manhattan CATV Corp., matter was brought to the committee's said it planned to support the Sterling attention in a letter sent two weeks ago complaint in a filing at the FCC. Sterling by the New York Bureau of Franchises. said the proceeding also has the support of Morris Tarshis, director of the city's Bureau of Franchises. Of particular significance in last week's Washington center actions is the fact that the Sterling corn - plaint and the threatened TWC counter- gets its biggest job yet in a by the FCC suit could result ruling hired by a more Its Jacksonville or the state court, or both, giving to map city's cable alternatives concise definition of the difference between traditional CATV service and pay - Cable's standard bearer. David H. Foster a determination as The Cable Television Information Center, cable operation -and its first (r), president of the National Cable Tele- to whether the FCC, or any other regu- Washington, is embarking on major project six -month, $40,000 vision Association, shows Dr. Francis latory body, has the statutory right to -a Brush, an alternate delegate from Colo- assert jurisdiction over the latter medium. study of cable alternatives for Jackson- ville, Fla. rado, the cable exhibit at last week's Demo- That question has become a subject of cratic National Convention in Miami Beach. debate since the commission issued its Under plans announced last week, cable TV regulatory package last Feb- CTIC will attempt to identify for the city ruary. But the Sterling complaint pre- the demands that would be placed on a sented a legal argument along more cable system there, map out alternative Sports on cable established lines, contending that Telco ways of meeting those demands and im- violated the Communications Act by fail- plementing a modern broadband com- to be argued ing to obtain a certificate of compliance munications system, and clarify the cable prior to the initiation of its service to regulatory situation as it relates to Jack- FCC sets two days of talk TWC. The cable firm noted that common sonville. on broadcast -type blackouts carriers must receive authorization from The center's project director for the the FCC before commencing new services study will be Sheila A. Mahony, who Sports celebrities, lawyers and govern- involving interstate commerce. Telco's used to serve with New York City's law ment and industry officials will offer pres- failure to obtain such an authorization department and worked on negotiations entations during two days of oral argu- for its TWC service makes mandatory an for the cable franchises that were award- ments scheduled by the FCC later this FCC -enforced enjoinment of that service, ed there two years ago. month on the question of future carriage Sterling argued. CTIC was organized early this year, by cable systems of sporting events. The TWC service, which commenced with $3 million in grants from the Ford The oral argument, set for July 20 and operations on June 28, supplies pay -cable and Markle Foundations, as a part of the 21 at the commission's Washington head- movies to television sets in 4,972 rooms Urban Institute in Washington. Its func- quarters, relates to a notice of proposed in the five hotels (the Plaza, Sheraton, St. tion is to aid cities in making decisions rulemaking adopted in February at the Regis-Sheraton, Marriott's Essex House about cable, by offering information and same time the commission implemented and Loews City Squire Inn). TWC has alternatives to city governments. its CATV rules. The proposal would im- also announced that it has contracted to The center reports that it is in "con- pose blackout restrictions on cable sys- provide identical service to eight more tact" with over 250 cities, which may tems similar to those already affecting Loews hotels -six of them in New York mean anything from a mailing -list rela- broadcasters in cable transmission of pro- --by February 1973, and that by the end tionship to a full -scale study like the Jack- fessional sports events. of 1973 the operation will be expanded sonville one. Following are participants announced to include 160,000 rooms in 25 cities, The local project director in Jackson- by the commission last week. Included with a guest -viewing potential of 39 mil- ville will be William D. Moore, assistant are names of speakers, organization rep- lion per year. counsel for the city. resented (if applicable) and the allotted

Broadcasting Jul 17 1972 49 time for presentations. Participants are warded and that economies of scale must listed in order óf appearance: Equipment & Engineering be forsworn as inconsistent with a theo- July 20, a.m.: Bowie Kuhn, commissioner of base- retical model of pure competition." An ball; Walter Kennedy, commissioner of National Bas- the only ketball Association; Pete Rozelle, commissioner of AT &T system, he contended, "is National Football League; Clarence Campbell, com- one that could conceivably achieve an im- missioner of National Hockey League (one hour, For Burch, distributed among the four); Representatives Robert mediate fill and thus conclusively demon- Mollohan (D-W. Va.), Fred Rooney (D -Pa.), Louis strate its economic viability." Wyman (R. -N.H.) and Gus Yatron (D. -Pa.) -all pre- he claimed, Comsat sented by William Dimmerling, president of Pennsyl- FCC policy Furthermore, vania Cable Television Association, and Michael stands to be the "big loser." Comsat, he Close, mayor of Pottsville, Pa. -(one hour total); David Foster, president of National Cable Television said is "the one applicant with genuine Association (20 minutes); Michael S. Home. Coving- on satellites experience in space- segment manage- ton & Burling, representing Association of Maximum Service Telecasters (20 minutes); Philip Brown, Cox, ment." By rejecting the AT &T- Comsat Langford & Brown, representing National Collegiate plan outright rather than attaching re- Athletic Association and National Federation of State is pie in sky High School Associations (20 minutes). strictions aimed at insuring free competi- July 20, p.m.: Alfred R. Stern, president has end chair- downgrades majority plan tion, he said, the commission reduced man of Television Communications Corp. (15 min- Chairman Comsat's "effective choice" to one-to utes); John Vanderstar, Covington & Burling, repre- in dissent with Riley, Reid; senting National Football League (15 minutes); become a retail carrier. And even here, &T and William Kenny, executive director, New England says AT Comsat the chairman argued, it would be barred Cable Television Association (five minutes); Don should be given better breaks Shuler, president of Ohio Cable Television Associa- from owning any domestic satellite facili- tion (five minutes); McLean A. Clark, secretary- treas- ties at any overseas point served by IN- urer of Montana Cable Television Association (five Burch last week minutes); Derek White, president of Oregon Cable FCC Chairman Dean TELSAT facilities-which would leave it Communications Association (five minutes); J. B. criticized FCC policy on domestic com- with "virtually unutilized `white elephant' Dyer, president of Pacific Northwest Cable Commu- as ignoring market- nications Association (five minutes); H. Clifton Kroon, munications satellites earth stations in Alaska, Hawaii and president of Minnesota Cable Television Association place realities in the name of "a peculiar (five minutes); Joe M. Petro, manager of Mississippi Puerto Rico. Some option." Transmission Co. (five minutes); ABC (15 minutes); and novel form of competition." (Comsat is expected to file a petition Malarkey, Taylor & Associates (10 minutes); Cox In a statement dissenting to the satellite for reconsideration of the satellite action Cable Communications Inc. (10 minutes); Robert M. commission last Kaufman, Proskauer, Rose, Goetz & Mendelsohn, policy adopted by the shortly. In filings last week, however, two representing National Basketball Association (15 month, Chairman Burch said the major- minutes); J. Orrin Marlowe, vice president of Spec- other applicants, MCI Satellite Corp. and trum Communications (five minutes); Cohn & Barfield, ity's decision may "retard the evolution Western Union, asked the commission to representing Danville Cablevision and Hampton Roads of satellite technology, not get it going, disallow the Comsat filing.) Cablevision (10 minutes); Howard Monderer, Wash- thus withhold realistic bene- ington attorney for NBC (15 minutes); Bill Daniels. and it may Chairman Burch suggested that a more chairman and chief executive officer of Daniels Prop- fits to the public." erties Inc. (10 minutes). realistic approach to the problem would July 21, a.m.: Thomas Shack, Shack & Mendenhall, The chairman and fellow Republicans be to permit the Comsat -AT &T alliance representing Cablecom General Inc. and nine other Richard Wiley and Charlotte Reid con- CATV operators (15 minutes); James F. Fitzpatrick, with the added condition that Comsat Arnold & Porter, representing commissioner of base- stituted the minority in last month's satel- also be required to provide service for ball (15 minutes); Channel 6 Inc. (KCEN(TVI Temple - lite action, which advances what the four- Waco, Tex. (five minutes); Thomas N. Frohock, Mc- carriers unable to establish their own Kenna, Wilkinson & Kittner, representing Forward member majority calls a limited open - satellite systems. And, he continued, if Communications Corp. and five other broadcast li- entry form of satellite regulation (BaoAn- censees (10 minutes); William Karnes. president of Comsat elects not to proceed as a "car- Sammons Communications Inc. (10 minutes); Robert CASTING, June 19). Commissioners Wiley rier's carrier," it should be free to go the M. Rosencrans, president of Columbia Cable Systems and Reid joined the chairman in his Inc. (rive minutes); Fred Weber, executive vice presi- route of the end -to -end retailer. week. dent of Rust Craft Broadcasting (10 minutes): Hogan statement last "There is, in all candor, no ideal solu- & Hanson. representing Telecable Corp. and Con- Chairman Burch made clear that his tinental CATV Inc. (10 minutes); Joseph DeFranco, tion to the problem," Mr. Burch said. counsel for CBS (15 minutes); John D. Matthews, principal dispute with the majority action "Our job is to come up with the best Dow Lohnes & Albertson, representing Colony Com- was over restrictions placed on two of the munications Corp. and three other CATV firms (10 alternative available-and I make no minutes); Philip R. Hochberg, Joyce & Borsari, applicants domestic sys- Daly eight present for apologies for thus relying on marketplace representing National Hockey League (15 minutes); tems, AT &T and the Communications Gene W. Schneider, president of LVO Cable Inc. (10 realities in an effort to bring to the con- minutes); John Summers, counsel for National Asso- Satellite Corp. AT &T was restricted with- suming public some immediate ciation of Broadcasters (15 minutes); John P. Cole. in the continental U.S. to providing its benefits of Cole, Zylstra & Raywid, representing Teleprompter a new technology." In terms of the de- Corp., Twin Valley Trans -Video Inc. and VA Cable - services and to servicing regular telephone gree to which the vision Inc. (10 minutes): James A. Simmonds, city the Defense Department's AUTOVON public interest will be attorney of Wausau, Wis. (10 minutes); Carmen served by the manner that the majority DiLego, manager of Berkshire Telecable Corp. (five private-line system. It was barried from dealt with minutes). -line service within the these problems, Mr. Burch providing private concluded, the commission "can and must contiguous 48 states. A joint AT&T - do better" than it has. I saw Mommy. A cable TV system in Comsat proposal by which Comsat would Saugus, Calif., last week provided have constructed a system solely for early morning subscribers with an un- AT&T use was also rejected, and Comsat expected programing bonus. Viewers was given the option of servicing all car- UHF group tries tuning In at 6 a.m. on July 8 for the riers- including AT &T-or all carriers time -weather -temperature check saw except AT &T. for better gear Instead the head -to -foot unedited The chairman questioned whether any nude from Playboy magazine's July interest would benefit. "Although the Kaiser takes its campaign centerfold and a second, smaller thread runs through the majority docu- for antenna improvements nude from the same issue. The two ment that its key findings have been made to manufacturers, servicemen photographs were shown on camera in the interest of `competition,'" the for more than an hour. According to chairman said, "somewhere along the line Kaiser Broadcasting, owner and operator the sheriff's station responsible for the overriding purpose of the competitive of six UHF television stations, is intensi- the southern California community, a marketplace seems to have gotten lost; fying a campaign to encourage the use of small building owned by Cablevision namely, benefit to the consumer in the better -quality UHF antennas. It is taking of Saugus was broken into and two form of better and /or cheaper goods and its message to TV servicemen next month pages of Playboy were placed in services than would otherwise be avail- at the joint convention of the National front of a TV camera that automat- able." Electronics Association and the National ically scans various measuring de- Noting that the majority's rationale for Alliance of Television & Electronic Serv- vices. The sheriff's office was called placing the restrictions on AT &T was that icemen's Association in New Orleans in to investigate when a number of the firm could possibly monopolize satel- (Aug. 9 -13) . complaints were received, reported- lite communications since it already has During the Consumers Electronics ly including one from a woman who a firm grasp on the terrestrial communi- Show in Chicago last month Kaiser offi- said her child had seen the nudes cations systems, Mr. Burch countered: "I cials met with representatives of major and had been boasting that her mom- find it an ironic twist indeed that 'suc- antenna manufacturers. Kaiser complain- my was on TV. cess' is to be penalized rather than re- ed that many antennas sold to the public

Broadcasting Jul 17 1972 SO are not equal across the whole UHF band 1968 WLS's audience had risen to about (many assertedly dropping off drastically Music 4.2- million listeners each week, accord- after channel 30), many continue to use ing to Mr. Rook, and was number one unmatched twin -ribbon lead -ins, and across the board. But by the end of 1969, many splitters (used to connect more In the wind he was displeased with the amount of than one set to the same antenna) and leeway afforded him in programing the baluns (used to match signal levels to in Windy City: station. "I couldn't make WLS as good receivers) are of inferior quality. as I knew it could be," he said. By Febru- Richard C. Block, vice president -gen- a battle for ary 1970, he had left Chicago for a new eral manager of the Kaiser broadcast position as president of American Inde- group, told the antenna manufacturers ratings supremacy pendent Radio, Bill Drake's and Gene that Kaiser will engage in a strong pro- Chenault's firm. He Long dominant WLS faces challenge syndication spent motion campaign to get the public to buy only five months there. "It was really a as stations there change hands, better UHF antennas. Toward that end, salesman's job and I didn't want to be a and former WLS man, John Rook, he said, Kaiser is calling on manufactur- salesman," he explained. Then, after a ends up at rival WCFL ers to provide true "all- channel" anten- few months off, he went to work for as programing consultant nas, to use nothing but foam -filled lead - Ken Draper - Chuck Blore programing in wires and to eliminate completely flat consultants only to leave 18 months later WLS(AM) long the favorite twin -lead, and to upgrade all splitters and Chicago, saying, "the job just wasn't for me." the 18- to- 34- year -old set in the baluns. In return, Mr. Block promised among Free again, Mr. Rook was approached -three market, is going to have that Kaiser will pursue a three -pronged number by Lew Witz, general manager of WCFL its full to keep its grip on promotion campaign: It will write an in- hands trying with an offer to counsel WCFL and hope- stallation recommendation, without men- Chicago's top-40 market. fully to bring challengers to date in- the station back into con- tioning brand names, that manufacturers The line -up of tention with wis. Mr. Rook began work clude RKO General, Metromedia, and may use in displays and with their equip- at WCFL on May 1 of this Communications, which are seek- year. ment; it will advertise and promote GCC "I didn't take the job because I wanted FM outlets in the Windy City, and proper UHF antenna installation, and it ing to go after WLS, God no," Mr. Rook said. WCFL(AM) which has obtained the serv- will try to persuade wire manufacturers "WcFL is a good facility market of win's former program director, in a that to cease making ribbon lead -ins. ices had been very good to me. It can be Rook. Not all the above mentioned the John best station in town, I believe, and that's may be around when the battle actually the reason I has begun took it." begins, but the sword- rattling "My view of Chicago (with the new first blood has been drawn. ABC- Vikoa CATV, MATV and additions to the market)," he went on, owned %Ls has lost its highly rated line sold to Coral "is that a radio station is a radio morning man, Larry Lujack, to wcFL. station, be it AM or FM. They all are competi- Coral Communications Inc., a subsidiary WLS wasted little time naming Charlie tors, and they all can take a portion of Coral Inc., Hoboken, N.J., has ac- van Dyke, personality at KHJ(AM) Los of quired the assets of Vikoa Inc.'s electron- Angeles, to fill the morning slot, but ics division for approximately $4.2 mil- whether he will inherit Mr. Lujack's 11 lion. share and the number -two spot, behind George Green, senior vice president, WGN's Wally Phillips, is a big question. Coral Inc., said last week the transaction Mr. Lujack is now doing the afternoon was completed on June 30, at which time drive shift on WCFL. Coral paid $2.5 million in cash. The bal- A spokesman at RKO General said Be the first in ance will be paid to Vikoa by a seven - that the format of WKFM (FM ) , one -third year, 6% subordinated note. He said the of RKO's newest acquisitions (agree- basic funding for Coral has been from the ments to buy FM's in Detroit and Fort your neighborhood Chase Manhattan Bank, New York. Lauderdale, Fla., were announced last As part of the agreement, Coral obtain- month), will be similar to RKO's wOR- ed the right to use the name Vikoa, and FM, New York, a tightly produced, con- to accordingly has formed the Coral/ Vikoa trolled- playlist FM that has been growing electronics division, which will continue in acceptability in New York for several get to manufacture the Vikoa cable and years. But it will be at least a year, the master antenna television product lines. source added, before RKO can take over. Vikoa still owns cable -TV systems and Metromedia says it is not yet sure the Telaction Phone Corp., a leased telephone what format will be used on WDHF(FM), system. its newest outlet. Five of the six Metro- media FM's are presently on a progres- facts sive -rock format, though, and it seems put likely that WDHF will go the same route. about Transmitter stays GCC Communications, a subsidiary of The FCC has turned down KJLH(FM) General Cinema Corp., is having its prob- Compton, Calif., the only black -owned lems right now in its attempt to buy BIG COUNTRY.. broadcast facility in Southern California, wEFM(FM). A citizen group has filed a The CHRIS LANE -produced pack- in the station's bid to have its transmitter petition to deny the transfer of the sta- age that is the greatest country relocated. The licensee had requested a tion from Zenith Radio Corp., the present thing yet. Only Lane and Program- move to Baldwin Hills, just inside the owner, to GCC because of GCC's avowed ing db could do it so well. Only city limits of Los Angeles, to improve the wish to change the present classical fare you can have it in your market. station's reception by the one million to "contemporary popular" music (BROAD- This is your first chance. Don't blacks in the northwest area of Compton CASTING, July 3). And even if GCC does blow it! 1971). KJLH weather the storm, it will be some time (BROADCASTING, Nov. 13, Write had said that the move would violate before it can take the reins. minimum -spacing requirements but con- And then there's John Rook at WCFL. tended no interference would occur to After a five -year stint at ABC's KQV- other stations and asked the FCC to allow (Am) Pittsburgh, Mr. Rook was brought PROGRAMMING SALES tests to prove this point. The FCC said to WLS in early 1967 as program direc- that the station had failed to disprove the tor. His successor at KQV was Mike 6430 Sunset Blvd. possibility of intereference and denied McCormick, who would succeed John Hollywood, Calif. both requests. Rook in 1970 at wi s as well. By mid-

Broadcasting Jul 17 1972 51 hold 78% of the stock after the offering. U.S. radio syndication In its statement, Sammons reported that its operating revenues have risen set by BBC and ASI steadily from $2,650,431 in 1967 to British series on the Beatles $6,174,823 in 1971. Its net income ap- is first to be offered here plicable to common stock rose from $185,535 in 1967 to $507,211 in 1971. The company's total rose from ASI Communications, owner of a station subscriber group and the McGavern -Guild PGW 52,494 in 1967 to 173,300 in 1971. rep firm, has acquired the U.S. rights to Sammons said in its introductory state- the British Broadcasting Corp. produc- ment that it has a net working capital deficit It to spend tion of The Beatles Story. The 13 -proof $929,369. expects $4,400,000 over the next five years to gram 55- minute show is currently running on a weekly basis on BBC Radio comply with new FCC technical require- was listed as One and will end in mid -July. ASI hopes ments. Total capitalization to place the program in U.S. syndication $36,134,434. soon afterward. A Sammons spokesman said proceeds ASI also acquired in the Beatles deal from the offering "will be used primarily the New York affiliate of London Wave to retire bank indebtedness incurred in Length Co. London Wave Length Ltd. 1971 to finance the acquisition of 15 is a British talent agency and radio pro- CATV systems." Since 1967 the com- gram producer and syndicator. London pany has acquired 31 systems for a total Wave Length Co. was created to market in the $25- million range. Its largest acquisition during that time was the Harris- John Rook, WCFL's programer the show in the U.S. The Beatles Story is the first syndica- burg, Pa., system, which Sammons bought of tion effort by ASI. The agreement with late in 1971 for $7.2 million as part its purchase of the Jerrold Corp. system. audience, and they all can play the Wave Length Ltd. is reciprocal -ASI your will offer the London firm any syndica- The system had 26,600 subscribers then; same music. The answer is to have those has about 30,000 now. called talent, that reach out tion packages that it develops in this ingredients, country. The company said its physical assets - and grab the audience. Those people who elec- is looking into the possibility towers, master antennas, specialized say talent isn't magnetic any more are ASI also hardware of developing other programs such as tronic equipment and other - going to find themselves losing to the as The History of the Rolling Stones and were worth $24,782,721 of December FM's." That view is not really revolu- 1971. tionary among programers, he admits. syndicating the BBC concert series, which 16 in this Sammons Enterprises, the statement But by making wcFL's presentation more is now running on stations country. said, has from time to time "advanced talent- oriented, (he doesn't call air per- funds ... made substantial contributions sonalities "disk jockeys" but "entertain- to the capital of the company, and has ers") Mr. Rook feels he can climb in Music Briefs assisted it in obtaining loans and in other the market. ways. SEI cannot be expected to render WLS's reaction to all the station shift- Grammies switches. Grammy Awards such support to the company after the ing going on around town is short and show, telecast past two years on ABC - completion of this offering." sweet: "They're going to do their thing, TV, will be carried from Nashville, in we're going to do our thing, and we're 1973 on CBS -TV. going to beat hell out of them," Paul CBS finances Abrahms, general manager of wt-s, MGM relinquishing. Metro- Goldwyn- snapped. And that was all he would say. Mayer Inc., Culver City, Calif., is plan- on bright side But personal problems may force ning to sell its interests in Robbins Music profits John Rook to cut back on the time Corp., Hollywood, and Affiliated Music Increased revenues, he has been spending in Chicago (he Publishers Ltd., London, England. Com- turned in first half lives in Los Angeles). He has not added pany said select group "of potential, and second quarter any other stations to his consultancy and qualified buyers" will be sought out. Robbins is publisher of music in U.S. CBS Inc. reported substantial increases has had to spend three weeks out of week both every month in Chicago. Last week a Affiliated publishes outside of U.S. last in sales and net profit for California court instructed him that if the first six months of 1972 and the he wished to retain custody of his re- second quarter of the year. Consolidated net income for the first cently adopted son (he is unmarried), he Finance will have to spend more time in Los half jumped approximately 41% to $32.8 Angeles. He will keep his position at million on estimated net sales of $642.6 million, up 12% from the 1971 corn - WCFL, Lew Witz said, but will have to Sammons systems cut back on the extent of his on- the -spot file to go public parable period. consulting. But, Mr. Witz added, he did For the second quarter, CBS estimated net income not feel that it would really have that It's last of cable's top 10 consolidated climbed to $20.5 much of an effect on the changes Mr. to emerge from private ownership million, a 25% rise over last year, on net Rook has been instituting. "He's got a sales of $285.8 million, up 11% over the jack line out in L.A., so he can hear the Sammons Communications Inc., owner corresponding period of 1971. station, and we have telephones. I can't of 48 cable systems with more than For the first six months ended June 30: see how it's going to affect his work that 180,000 subscribers, has filed with the 1972 1971 Earned per share s 1.13 S 0.78 much," Mr. Wirtz said. Art Roberts has Securities and Exchange Commission a Revenues 642,600.000 570,800,000 been named temporary program director. registration statement for a proposed Net Income 32,800,000 22,900,000 There are a lot of ifs surrounding the public offering of a million shares of Taft Broadcasting Co., Cincinnati, has situation in Chicago at this point: Station common stock at a maximum offering of reported increases in revenues and earn- sales have to be completed, transfer ap- $22 per share ( "Closed Circuit," June ings for the first quarter ended June 30. proved, staffs finalized. But it does seem 26). The company noted that improvement clear that there is an abundance of com- Sammons, which previously had been was due in part to strong performance of panies who are going to go after the 18- the only privately held company among broadcast division. to-34 market in that city. And with so the top -10 multiple system owners, will 1972 1971 many of them doing it at the same time continue to be controlled by the parent Earned per share 5 0.69 S 0.57 Revenues 16,309,430 12,675,624 things may soon get hot in Chicago. firm, Sammons Enterprises, which will Net income 2.670.472 2.140,349

Broadcasting Jul 17 1972 52 Sterling Communications Inc., New firming earlier projection of deficit of Kansas State Network Inc. reported in- York, which operates the cable -TV sys- more than $89 million for fiscal 1972 creased revenues and net income for first tem for the lower half of Manhattan, (BROADCASTING, March 20), reported loss nine month of fiscal year. KSN stations reported another net loss for fiscal year of some $89.7 million for year ended are KARD(TV) and KARD(FM) Wichita, ended March 31: April 29: KCKT(TV) Great Bend, KOLD(TV) Gar- 1972 1971 1972 1971 den City and KMOC -TV Oberlin, all Kan- Earned per share (1.77) (1.44) $ S Earned per share $ (8.24) 5 (1.10) Revenues 4,030,646 2,792.513 sas. For nine months ended 31: Revenues May Net income (3,707,600) (2,516,921) 283,924,000 290,862,000 Net income (89,660.000) (12.005,000) 1972 1971 A. C. Nielsen Co., Chicago, reported Earned per share $ 0.42 $ 0.42 Revenues 5,947,863 4,968,653 for Metro -Goldwyn -Mayer Inc., Culver City, record revenues and net income the Net income 705,242 625,343 nine months ended May 31: Calif., reported income before extraordi- 1972 1971 nary items for first 40 weeks of current Earned per share $ 1.35 $ 1.15 fiscal year increased 15 %. Film produc- All off. Creative Management Asso- 94,256,407 83,676,783 Revenues tion firm also reported 49% increase in ciates Inc., New York, has announced Net income 7,175,082 6,115,130 net operating income for third quarter, the termination of negotiations for the Columbia Cable Systems Inc. Westport, its seventh consecutive profitable quarter. acquisition of Management Television Conn., reported increased revenues and For 40 weeks ended June 3: Systems Inc., New York, closed- circuit earnings for first six months of fiscal 1972 1971 TV company. Creative Management, a Earned per share $ 1.06 1972, compared to same period last year. $ 0.91 publicly held talent agency, had agreed Revenues 117,559,000 121.723,000 For six months ended March 31: Net income 6,256,000 5,411.000 in principle to buy MTS, headed by 1972 1971 Notes: 1972 earnings do not include extraordinary former FCC Chairman E. William Henry, 0.21 Earned per share $ 0.27 $ gain of 1.842,000, or 31 cents per share, compared for 145,000 shares of its stock having a Revenues 2,419,000 1,973,000 to extraordinary gain of 333,000, or six cents per value of about $2 million (BROADCAST- Net income 282,000 216,000 share in 1971. Revenues of record and tape opera- ING, June 26). was for tions that were sold as of Sept. 1, 1971, are ex- No reason given Ampex Corp., Redwood City, Calif., concluded tram revenues above. the negotiation halt.

Broadcasting Stock Index Weekly market summary of 119 stocks allied with broadcasting

Approx. Total market shares capital/- Stock Closing Closing Net change % change 1972 out cation symbol Exch. July 12 July 5 in week In week High Low (000) (000)

Broadcasting

ABC ABC 76 75 3/8 e 5/8 + .82 78 51 1/4 7,146 543,096 ASt COMMUNICATIONS ASIC 2 1/8 2 1/8 5 2 1,815 3,856 CAPITAL CITIES CCB 58 3/4 60 - l 1/4 - 2.08 64 1/4 48 6.446 378,702 CBS CBS 54 1/8 54 + 1/8 .23 57 7/8 45 1/2 28,096 1,520.696 COX COX 43 1/2 41 7/8 + 1 5/8 + 3.88 49 3/4 36 1/4 5,827 253,474 FEDERATED MEDIA 4 1/8 3 1/8 + I + 32.00 4 1/8 2 7/8 820 3,382 GROSS TELECASTING GGG 17 1/4 18 1/8 - 7/8 - 4.82 23 7/8 12 1/4 800 13.800 LIN LING 13 1/2 14 3/8 - 7/8 - 6.08 22 3/8 13 1/2 2,296 30.996 MOONEY MOON 11 5/8 11 1/2 + 1/8 + 1.08 11 5/8 4 250 2,906 PACIFIC E SOUTHERN PSOU 13 1/2 18 1/4 10 3/8 1,929 26,041 RAHALL COMMUNICATIONS RAHL 17 1/4 19 1/4 - 2 - 10.38 29 9 1,037 17.888 SCRIPPS -HOWARD SCRP 21 1/4 20 3/4 1/2 + 2.40 27 18 2,589 55,016 STARR SBG 25 23 1/2 + 1 1/2 + 6.38 28 1/4 15 1/2 1,182 29,550 TAFT TFB 49 3/8 48 1/4 + 1 1/8 + 2.33 57 1/4 41 3/4 3,845 189,846

Broadcasting with other major interests TOTAL 64,078 3,069,249

ADAMS -RUSSELL AAR A 5 4 3/4 + 1/4 + 5.26 8 3/4 4 1/2 1,250 6,750 AVCO AV N 15 1/4 16 - 3/4 - 4.68 20 7/8 13 7/8 11,489 175,207 BARTELL MEDIA BMC A 4 1/2 4 3/8 + 1/8 + 2.85 7 1/8 4 1/8 2,257 10,156 BOSTON HERALD-TRAVELER BHLD 0 15 14 1/2 + 1/2 + 3.44 30 11 589 8,835 CHRIS -CRAFT CCN N 6 5/8 6 3/4 - 1/8 - 1.85 8 3/4 5 5/8 3,980 26.367 COMBINED COMMUNICATIONS CCA A 31 1/4 31 3/4 - 1/2 - 1.57 42 1/2 29 5/8 3,148 98,375 COWLES COMMUNICATIONS CNL N 11 1/4 11 1/8 + 1/8 + 1.12 12 1/2 9 1/2 3,969 44,651 DUN L BRADSTREET DNB N 76 75 + I + 1.33 80 1/4 63 1,787 97,812

FUQUA FOA N 22 5/8 23 3/4 - 1 1/8 - 4.73 27 7/8 20 7/8 8,120 183,715 GABLE INDUSTRIES GBI N 24 7/8 25 1/2 - 5/8 - 2.45 32 1/4 23 1/2 1,872 46,566 GENERAL TIRE E RUBBER GY N 27 3/8 26 3/8 + 1 + 3.79 32 5/8 24 5/8 19,483 533,347 GLOBETROTTER COMMUNICATION INC GLBTA 0 13 13 3/4 - 3/4 - 5.45 20 1/2 9 1/4 2,820 36,660 ISC INDUSTRIES ISC A 7 7/8 7 3/4 + 1/B + 1.61 9 1/8 6 1,646 12.962 KANSAS STATE NETWORK KSN D 7 1/2 7 5/8 - 1/8 - 1.63 7 7/8 6 1/2 1,621 12.157 KINGSTIP INC. KTPP O 14 3/4 22 14 1/2 1,154 17,021 LAMB COMMUNICATIONS O 3 3/4 4 7/8 2 475 1,781 LEE ENTERPRISES LNT A 28 1/4 27 1/2 + 3/4 + 2.72 30 17 1/2 3,289 92,914 LIBERTY CORP. LC N 20 19 1/4 + 3/4 + 3.89 21 5/8 17 1/2 6,753 135,060 MCGRAW HILL MHP N 16 3/8 17 1/8 - 3/4 - 4.37 20 7/8 16 1/8 23,327 381.979 MEREDITH CORP. MDP N 19 3/8 19 3/4 - 3/8 - 1.89 30 3/4 19 2,772 53,707 METROMEDIA MET N 33 1/2 33 5/8 - 1/8 - .37 39 27 1/4 5,956 199,526 MULTIMEDIA INC. O 40 1/4 40 + 1/4 + .62 44 14 2,408 96,922 OUTLET CO. OTU N 13 3/8 13 5/8 - 1/4 - 1.83 19 3/8 13 3/8 1,335 17,855 POST CORP. POST 0 24 3/4 23 3/4 + 1 + 4.21 30 9 942 23.314

PUBLISHERS BROADCASTING CORP. PUBB 0 3 5/8 3 3/4 - 1/8 - 3.33 4 7/8 1 5/8 919 3.331 REEVES TELECOM RBT A 3 1/8 3 3/8 - 1/4 - 7.40 4 1/4 2 3/8 2,292 7,162 RIDDER PUBLICATIONS RPI N 30 30 1/8 - 1/8 - .41 34 1/2 26 8,324 249,720 ROLLINS ROL N 42 3/8 40 1/2 + 1 7/8 + 4.62 43 1/4 33 12,131 514,051 RUST CRAFT RUS A 34 3/8 34 3/8 36 3/4 24 2,318 79,681 SCHERING- PLOUGH SGP N 118 5/8 118 1/2 + 1/8 + .10 120 3/4 82 5/8 25,471 3,021,497 SONDERLING SOB A 14 1/8 13 1/2 + 5/8 + 4.62 30 3/4 13 3/8 1,005 14,195 STORER SBK N 44 43 3/4 + 1/4 + .57 47 1/2 31 4,223 185,812 TURNER COMMUNICATIONS O 6 6 7 2 1,328 7,968 WASHINGTON POST CO. WPO A 33 3/4 32 3/4 + 1 r 3.05 35 1/2 23 1/2 4,789 161,628 WOMET CO WOM N 23 5/8 23 1/4 + 3/8 + 1.61 25 7/8 18 1/2 5,789 136,765 TOTAL 180,531 6,694,949

Broadcasting Jul 17 1972 53 Approx. Total market shares capitali- Stock Closing Closing Net Change % change 1972 out zation symbol Exch. July 12 July 5 in week in week High Low (000) (000)

Cable

AMECO ACO 0 2 3/4 2 3/4 12 3/4 1 1/2 1,200 3,300

AMERICAN ELECTRONIC LABS AELBA 0 5 3/4 5 3/8 + 3/8 + 6.97 9 3/4 3 1,670 9,602 AMERICAN TV E COMMUNICATIONS AMTV 0 42 42 3/8 - 3/8 - .88 43 1/2 17 1/4 2,462 103,404 BURNUP E SIMS BSIM 0 22 7/8 22 1/2 + 3/8 + 1.66 22 7/8 6 3/4 6,572 150,334 CABLECOM- GENERAL CCG A 12 3/4 13 3/8 - 5/8 - 4.67 18 1/4 12 1/2 2,395 30,536 CABLE INFORMATION SYSTEMS 0 3 3 1/4 - 1/4 - 7.69 4 3/4 1 3/4 955 2,865 CITIZENS FINANCIAL CORP. CPN A 11 11 1/2 - 1/2 - 4.34 15 1/4 10 1/4 2.355 25,905 COLUMBIA CABLE CCAB 0 20 1/4 29 17 1/4 900 18,225 COMMUNICATIONS PROPERTIES COMU 0 12 1/4 13 5/8 - 1 3/8 - 10.09 27 3/8 11 1/8 1,917 23.483 COX CABLE COMMUNICATIONS CXC A 31 3/8 31 7/8 - 1/2 - 1.56 34 5/8 23 1/4 3.555 111.538 CYPRESS COMMUNICATIONS CYPR 0 20 1/2 22 5/8 - 2 1/8 - 9.39 23 7 2.707 55,493 ENTRON ENT A 4 1/2 4 5/8 - 1/8 - 2.70 9 1/4 3 5/8 1,320 5,940 GENERAL INSTRUMENT CORP. GRL N 29 1/4 30 1/4 - 1 - 3.30 31 1/2 20 3/4 6,501 190,154 LVO CABLE INC. LVOC 0 13 7/8 13 + 7/8 + 6.73 16 1/2 6 3/4 1,466 20,340 STERLING COMMUNICATIONS STER 0 5 3/8 5 3/8 7 3/4 3 1/2 2,162 11,620 TELE- COMMUNICATIONS TCOM 0 27 1/2 28 1/2 - 1 - 3.50 30 3/8 15 1/2 3,856 106,040 TELEPROMPTER TP A 38 42 - 4 - 9.52 43 3/8 28 1/8 13,472 511,936

TIME INC. TL N 46 1/8 48 - 1 7/8 - 3.90 64 3/4 46 1/8 7.278 335,697

VIACOM VIA N 18 3/4 20 1/2 - 1 3/4 - 8.53 28 1/2 15 1/2 3,771 70,706 VIKOA VIK A 10 7/8 11 7/8 - 1 - 8.42 19 3/4 8 2.344 25,491

Programing TOTAL 68,858 1.812,609

COLUMBIA PICTURES CPS N 11 7/8 13 1/8 - 1 1/4 - 9.52 14 7/8 9 1/8 6.342 75.311 DISNEY DIS N 185 7/8 190 - 4 1/8 - 2.17 196 132 3/4 13,223 2,457,825 FILMMAYS I-WY A 6 3/8 6 3/8 8 4 7/8 1,849 11,787 GULF E WESTERN GW N 34 1/4 37 - 2 3/4 - 7.43 44 3/4 28 15,816 541,698 MCA MCA N 26 1/2 27 1/4 - 3/4 - 2.75 35 7/8 25 5/8 8,182 216.823 MGM MGM N 17 1/2 17 3/8 + 1/8 + .71 21 1/2 16 3/4 5,895 103,162 MUSIC MAKERS MUSC 0 2 1/4 2 1/4 .00 3 3/4 1 1/8 534 1,201 TELE -TAPE PRODUCTIONS 0 2 1 3/4 + 1/4 14.28 2 7/8 1 2,190 4,380 TRANSAMERICA TA N 17 1/4 18 1/2 - 1 1/4 - 6.75 23 1/2 17 1/4 64,571 1,113,849 20TH CENTURY -FOX TF N 9 1/2 10 - 1/2 - 5.00 17 9 1/2 8,562 81,339 WALTER READE ORGANIZATION WALT 0 1 3/4 1 3/4 4 1/8 1 3/8 2,414 4,224 WARNER COMMUNICATIONS INC. MCI N 45 1/4 48 1/4 - 3 - 6.21 50 1/4 31 1/4 16,221 734,000

MRATHER CORP. WCO A 13 1/4 14 1/2 - 1 1/4 - 8.62 17 7/8 9 7/8 2,164 28,673

Service TOTAL 147.963 5,374.272

JOHN BLAIR BJ N 19 19 7/8 - 7/8 - 4.40 22 3/8 16 3/4 2.600 49,400 COMSAT CO N 52 3/8 54 1/2 - 2 1/8 - 3.89 75 3/8 52 10,000 523,750 CREATIVE MANAGEMENT CMA A 12 1/4 13 - 3/4 - 5.76 15 1/2 9 3/8 1.056 12.936 DOYLE DANE BERNBACH DOYL 0 31 1/2 32 1/2 - 1 - 3.07 34 3/4 Z4 1,872 58,968 ELKINS INSTITUTE ELKN 0 3 1/2 3 1/2 16 3/8 2 3/4 1.664 5,824 FOOTE, CONE E BELDING FCB N 13 1/8 13 1/2 - 3/8 - 2.77 14 10 5/8 2,176 28.560 GREY ADVERTISING GREY 0 16 5/8 16 5/8 .00 18 9 1/4 1.209 20,099 INTERPUBLIC GROUP IPG N 34 5/8 33 3/8 + 1 1/4 + 3.74 35 22 3/4 2.239 77,525 MARVIN JOSEPHSON ASSOCS. MRVN 0 15 14 3/4 + 1/4 + 1.69 17 3/4 5 7/8 825 12,375 MCCAFFREY E MCCALL 0 14 13 3/4 + 1/4 1.81 16 1/2 7 585 8,190

MOVIELAB MOV A 2 1/8 2 1/8 3 1/8 1 5/8 1,407 2.989 MPO VIDEOTRONICS MPO A 4 1/4 4 1/4 7 1/8 4 547 2,324 NEEDHAM, HARPER E STEERS, INC. NDHMA 0 34 1/8 30 5/8 + 3 1/2 + 11.42 34 1/8 21 1/2 911 31,087 A. C. NIELSEN NIELB 0 54 7/8 52 1/2 + 2 3/8 + 4.52 54 7/B 37 5/8 5.299 290,782 OGILVY E MATHER OGIL 0 48 1/2 43 1/4 5 1/4 + 12.13 48 1/2 16 1.716 83.226 PKL CO. PKL O 1 5/8 1 5/8 9 1/2 1 5/8 778 1.264 J. WALTER THOMPSON JWT N 40 1/8 40 1/4 - 1/8 - .31 49 1/4 40 2.711 1089778 WELLS, RICH. GREENE WRG N 21 3/8 22 1/4 - 7/8 - 3.93 27 7/8 19 5/8 1,618 34.584

Manufacturing TOTAL 39,213 1,352.661

ADMIRAL ADL N 19 19 5/8 - 5/8 - 3.18 27 17 1/8 5,163 98,097 AMPEX APX N 7 1/8 7 1/4 - 1/8 - 1.72 15 1/8 7 10,875 77.484 CARTRIDGE TELEVISION INC. O 24 26 1/4 - 2 1/4 - 8.57 43 1/2 16 1/2 7,557 181,368 CCA ELECTRONICS CCAE 0 4 3/8 4 1/2 - 1/8 - 2.77 6 1/4 2 1/4 881 3,854 COLLINS RADIO CRI N 14 1/4 14 1/4 19 7/8 13 1/4 2,968 42.294 COMPUTER EQUIPMENT CEC A 3 3 1/8 - 1/8 - 4.00 4 5/8 3 2,421 7,263 CONRAC CAX N 31 1/2 31 1/2 39 3/8 27 1/8 1,259 39,658 GENERAL ELECTRIC GE N 64 7/8 66 5/8 - 1 3/4 - 2.62 70 7/8 58 1/4 182,123 11,815,229 HARRIS -INTERTYPE HI N 52 54 1/8 - 2 1/8 - 3.92 59 48 1/4 6,365 330,980 MAGNAVOX MAG N 30 1/8 32 3/4 - 2 5/8 - 8.01 52 1/4 30 1/8 17,476 526,464 3M MMM N 79 79 5/8 - 5/8 - .78 83 3/8 74 1/4 112,600 8.8957400 MOTOROLA MOT N 115 3/4 120 - 4 1/4 - 3.54 122 3/4 80 13.522 1,565,171 OAK INDUSTRIES OEN N 13 3/4 14 3/8 - 5/8 - 4.34 17 1/2 9 5/8 1.638 22.522 RCA RCA N 33 3/8 34 1/8 - 3/4 - 2.19 45 32 3/4 74.352 2,481.498 RSC INDUSTRIES RSC A 2 3/4 2 7/8 - 1/8 - 4.34 4 3/8 2 3/4 3,458 9.509 TEKTRONIX TEK N 57 1/2 58 1/4 - 3/4 - 1.28 60 7/8 32 3/4 8,128 467,360 TELEMATION TIMT 0 7 13 3/4 6 1,050 7,350 WESTINGHOUSE MX N 49 3/8 50 3/4 - 1 3/8 - 2.70 54 7/8 43 86,927 4.292,020 ZENITH 2E N 43 3/4 42 7/8 + 7/8 2.04 50 1/2 41 3/8 19.031 832.606 TOTAL 557,794 31,696,127

GRAND TOTAL 1,058,437 49.999.867

Standard & Poor's Industrial Average 119.57 120.27 - .70

A- American Stock Exchange N -New York Stock Exchange A blank in closing price columns Over- the -counter bid prices supplied by Merrill Lynch, M- Midwest Stock Exchange 0 -Over the counter (bid price shown) indicates no trading in stock. Pierce Fenner & Smith Inc., Washington.

Broadcasting Jul 17 1972 54 Fates & Fortunes®

Broadcast Advertising appointed to newly created position of succeeded there by James McCormack, Western sales manager, with responsibility Thomas L. business manager. Griffin, VP, account super- for sales on West Coast and in Pacific visor, named senior VP, management Northwest. Robert Bell, VP, Globetrotter Communi- supervisor, Benton & Bowles, New York. cations Inc., Chicago, named director of Stephen H. Soule, with KGMC(AM) Engle- Kenneth W. Cook, corporate media di- broadcasting. GCI owns WDCY(AM)- wood, Colo. (Denver), appointed sales WDOK(FM) Cleveland and WVGN(AM) rector, Cargill, Wilson & Acree, and manager. media director of agency's Atlanta of- Chicago. fice, named VP /corporate media director. Pettersen Marzoni Jr., VP, National Anal- Bill Ward, operations director, KLAC(AM) Mark Doyle, VP, creative director, agen- ysis Inc., Philadelphia, joins D'Arcy- Los Angeles, named VP and general man- cy's Charlotte office, appointed to similar MacManus Advertising, St. Louis, as ager. post in Atlanta. director of advanced behavioral studies Howard Duncan, general manager, wYTV- Martin Stevens, VP, arts and graphics, and research methods, newly created position. (TV) Youngstown, Ohio, joins Number Revlon's Creative Workshop, New York, One Radio, licensee of KBUZ -AM-PM Phoe- joins SSC &B there as VP and executive Michael Murphy, national sales manager, nix and KAIR(AM) Tucson, Ariz., as ex- art director. Kso(AM) Des Moines, Iowa, joins Blair ecutive VP. Harry Kinzie, VP, Knox Reeves Adver- Television, St. Louis office, as account executive. Robert A. Benyi, accounting services tising, Minneapolis, named senior VP. manager, WWJ- AM -FM -TV Detroit, ap- Howard Englander, associate creative di- Clark L. Robinson, VP and co-creative pointed business manager. rector, named VP. director, Friedlich, Fearon & Strohmeier, named VP and Thomas F. Muessig, former executive George H. Weber, chairman, Cole & New York agency, senior VP, Kansas creative director. Jaycees, joins KPTs(TV) Weber Inc., Seattle, retires, continuing Hutchinson, Kan., as director of develop- as consultant. John L. Sugg, president of Michael E. Keen, creative director, Gor- ment. C &W, elected chairman. Lee Jacobi, don Associates Advertising Inc., West executive VP and general manager of Palm Beach, Fla., named VP. Louis S. Nemec, assistant manager, Seattle office, elected president. Harold WTAW(AM) College Station, Tex., joins C. Dixon, executive VP and creative di- James A. Briar, president, International KRRV(AM) Sherman, Tex., as VP and rector, named chairman of executive Marketing Communications Consultants general manager. Inc., a Electric subsidiary, joins committee. General Kent Slocum, program Lewis & Gilman Inc., Philadelphia -based director, WSPD- John C. Ryan, account supervisor, J. (AM) Toledo, Ohio, appointed general agency, as VP and director of public manager. Walter Thompson, Detroit, joins Leo relations. Burnett, Detroit, as VP and account su- Richard W. Bell, Lou Selener, director of sales and special design director, KNXT- pervisor. (TV) Los projects, Teletape Corp., New York, Angeles, appointed to newly Julia Varga, manager, Arbitron division, for created position of director, design, pro- named director of commercial sales motion and information American Research Bureau, New York, television commercials production divi- services. appointed research director of audience New Vicky Cunningham, director development, Katz Television there. Don sion, King Features Syndicate, of pub- York. licity, Fillmore Corp., San Francisco, ap- McCarty, assistant general sales manager, pointed director Radio, York, man- Joy Sullivan, manager, traffic depart- of promotion and ad- Katz New appointed vertising, KSAN(FM) there. ager, sales development; Geoff Hall, New ment, WCAU -TV Philadelphia, appointed York sales manager, and Jack Marino, sales traffic manager. She is succeeded Brian Eagle, with Office of Telecommuni- manager of Philadelphia office, named by Pat DiLauro, commercial scheduling cations Policy, Washington, appointed managers of Katz Western and Eastern clerk. executive assistant to OTP Director Clay divisions, respectively, both with offices Whitehead. in New York. Bill McHale, assistant to Media David Horowitz, ABC publicist, New New York manager, appointed manager, Danny Villanueva, VP York, appointed manager of industry and Philadelphia office, and Ken Swetz, as- audience relations. sistant New York sales manager, suc- and general manager, ceeds Mr. Hall as New York sales man- KMEX-TV Los Angeles, ager. adds same duties at Programing KFTV(TV) Hanford, David B. Williams, formerly manager of Richard W. Borel, special assignments, Calif., Spanish - lan- finance, John Blair & Co., New York, sched- publicity, Viacom International Inc., guage station New York, appointed to newly created position of uled to go on air in appointed director of adver- manager, planning and development. August. Mr. Villanue- tising and promotion, ABC Films there. John Cundiff, with WJIM -TV Lansing, va will continue his Jerry Franken, account executive, Mc- Mich., joins WILX -TV there, as general responsibilities with Fadden, Strauss & Irwin Inc., Los An- sales manager. KMEX -TV. Both sta- geles, entertainment - industry public - Mr. Villanueva tions relations firm, of charge are owned by named VP in charge Lou Sweeney, VP in of sales, Spanish International Network. Mr. Vil- TV syndication publicity and promotion. KMEX-TV Los Angeles, appointed to simi- lanueva also appointed general manager Skip Heinecke, account executive, named lar position with KFrv(TV) Hanford, of SIN -West, newly created regional VP for TV coordination. Jack Mullen, Calif., scheduled to begin broadcasting in network of Spanish-language TV sta- VP, named senior VP. Cliff Dektar, VP August. Both stations are owned by Span- tions in California. and TV coordinator, named VP for all ish International Network. TV operations. John Tyler, managing partner, Kvtl -Tv Dick Wexo, with wTVJ(Tv) Miami, ap- Amarillo, Tex., appointed general man- Leonard J. Charney, attorney with Edu- pointed local sales manager. ager, WQXI -TV Atlanta. Mr. Tyler intends cational Broadcasting Corp., New York, Ed Hawkins, with KTLA(TV) Los Angeles, to sell his 10% interest in XVII -TV. He is joins Metromedia Inc. as assistant gen-

Broadcasting Jul 17 1972 55 eral counsel assigned to Metromedia Pro- eral manager and promotion manager ducers Corp., New York. To the rescue. National Association WSLS -AM -FM Roanoke, Va., named field of FM Broadcasters has appointed a Inc., New York. Bob Carmen, associate representative, SESAC Barry Sand and small- markets committee to intensify He will represent SESAC in Arkansas, producers of now defunct David Frost efforts to provide greater and creative association Louisiana, Mississippi, Tennessee, Ken- Show, appointed producer assistance to small- market FM sta- Virginia. The Mike tucky, Alabama and West consultant, respectively, of tions. "Major- market FM stations are Douglas Show, Philadelphia. Both are Judy Helm, with WDAI(FM) Chicago, ap- generally doing very well," John pointed music director. Group W productions. Richer, president of NAFMB said, Charles F. Engel, program executive, "but the smaller FM markets still Norman Ober, director of press and pub- Universal Television, named VP with have problems ..." Members of the lic information, CBS Electronic Video responsibility for production supervision committee: Thomas R. Holter, WLVE- Recording division, appointed director, of all Universal TV- produced Movie of (FM) Baraboo- Madison, Wis.; Don J. press and public information, Polygram the Week projects for ABC -TV. Beliliacqua, KERI(FM) Bellingham, Corp., New York, holding company for director, Wash., and William J. Ryan, WNFM- various record -manufacturing and music - Ron Beardmore, production publishing firms. wYTv(Tv) Youngstown, Ohio, appointed (FM) Naples, Fla. program director. Equipment & Engineering Bernard Zisman, executive VP, Park public relations and advertising, and Electrochemical, Great Neck, N.Y., ap- WLQR -FM Toledo as anchorwoman, morn- George M. Miesenhelder, manager, man- pointed VP, corporate development, Tele- ing news. agement products, General Electric nu- tronics International, New York, video- AI McCoy, director, sports broadcasting, clear energy division, San Jose, Calif., tape production, editing and duplicating KxIV(TV) Phoenix, joins KTAR-AM -FM -TV joins Ampex Corp., Redwood City, Calif., firm. He will be responsible for corporate Phoenix as sportscaster for Phoenix Suns as VP, finance. planning, mergers and acquistions. professional basketball games. Walter J. Sonneville, manager, marketing Martin J. Clancy, Washington producer, Lee Loring, UPI bureau chief, Augusta, analysis, CATV division, Oak Industries National Educational Television, joins Me., joins Maine Public Broadcasting Inc., Crystal Lake, Ill., appointed director, National Public Affairs Center for Tele- Network, Orono, on news and public - planning and development. Eugene C. vision, Washington, as executive producer affairs staff. David Platt, producer, news Walding, engineering manager, appointed for special programing. and public affairs at network, appointed director, engineering. Margaret Batsford, senior research analyst, executive producer/public affairs. Mr. Jere P. Smith, with Florida sales divisions, Group W Productions, New York, ap- Platt succeeds Dan Everett, appointed Hewlett Packard Inc., Honeywell Inc., pointed director of media research, In- director of community services. and Rogers Corp., joins C -COR Elec- dependent Television Corp., there. Joseph P. Bradis, regional membership tronics Inc., State College, Pa., as South- Mary- eastern sales manager, cable -TV products. nationally executive for AP in Pennsylvania, Hal Parets, former producer of land and Denver, appointed broadcast C. David Batalsky, trade -show manager, syndicated Joe Pyne Show and Al Capp and directing AP's Jerrold Electronics Corp., Philadelphia, as executive, coordinating Show, joins xTLA(Tv) Los Angeles membership activities in East- appointed manager, marketing communi- of special projects. broadcast producer ern states. Succeeding him is George Or- cations. James M. Hall, secretary of human rela- well, who has been regional membership chief engineer, WYDD- MCA Tom Monahan, tions for state of California, joins executive for broadcast in Pennsylvania, (FM) and WKPA(AM) New Kensington, as management Inc., North Hollywood, Maryland and Delaware. Succeeding Mr. Pa., joins WJAS -AM -FM Pittsburgh, as and financial -affairs executive. Otwell is Nancy Shipley, broadcast super- manager, technical operations. visor for AP in Nashville. Anthony Rizzo, administrative assistant in AP's purchas- Broadcast Journalism ing division in New York, named regional Allied Fields Tom Siler, anchorman, KTHV(TV) Little membership executive, broadcast, for Justus S. Templetun III, account execu- Rock, Ark., joins KFSA -TV Fort Smith, New Mexico, Colorado and Wyoming, tive, RKO Radio Representatives, joins Ark., as news director. Both are Donrey succeeding William Greer, who moves to American Research Bureau as account Media Group stations. same position with responsibility for executive, broadcaster services, Chicago. Charles Baireuther, investigative reporter, northern California, northern Nevada Robert A. Skitol, assistant to Robert wJX'r(Tv) Jacksonville, Fla., joins WPTV- and Arizona. He succeeds Robert R. Hull, Pitofsky, director, Federal Trade Corn- (Tv) West Palm Beach, Fla., as assign- appointed regional executive, broadcast, mission's Bureau of Consumer Protec- ment editor. for southern California and southern tion, resigns end of August to join Wash- John M. Day Jr., VP, director of public Nevada. ington law firm of Wald, Harkrader & affairs, former WHDH-TV Boston, joins Ross. Wm. Underwood Co., Watertown, Mass., Cable Francis L. Horn, associate, Washington food -canning firm, in newly created posi- Michael J. McCrudden III, executive as- communications law firm of Wilkinson, tion of director of communications. sistant to Clay T. Whitehead, director of Cragun & Barker, named partner. Clay Dillon, radio news director, WHAT - Office of Telecommunications Policy, Robert Brooks, associate professor, Uni- (AM) Philadelphia and newscaster, Washington, joins American Television & versity of Texas at Austin, appointed act- wwDB(FM) there, joins WCAU-FM Phila- Communications Corp., Denver, as di- ing chairman, department of radio-tele- delphia as director of news and public rector of market development. vision -film. affairs. Cort Wilson, engineering consultant, Roger Lewis Miliano, news director, named assistant director of engineering, Deaths KXOA(FM) Sacramento, Calif., joins National Cable Television Association, womt(AM) Cleveland, as newscaster/ Washington. Brandon de Wilde, 30, stage, movie and editor. TV actor, died in Denver July 6 of injuries suffered in a traffic accident. Mr. Bob Inman, anchorman, WBTV(TV) Music de Wilde starred in the 1953 -54 series Charlotte, N.C., appointed assistant news Paul Bernard, with broadcast -relations Janie on ABC -TV. and information manager. division, Broadcast Music Inc., New Fred Whiner, 63, president of Fred Witt- John Connors, former sportscaster, KLZ- York, appointed to new post of director ner Co., New York advertising agency, TV Denver, joins KBTv(Tv) Denver as of broadcaster relations. Salvatore Fer- died July 6 at New Rochelle, N.Y. hos- sports reporter, weekend news. nandes, formerly credit manager, ap- pital. He started his agency which special- Carol Saynisch, anchorwoman, WTOL -TV pointed operations manager, broadcast - ized in industrial accounts, in 1939. He is Toledo, Ohio, joins Widerschein- Strand- relations division. survived by his wife, Miriam, a son and berg and Associates there as director, George W. Cherault Jr., assistant to gen- a daughter.

Broadcasting Jul 17 1972 56 For the Record.

As compiled by BROADCASTING, July 4 continued to Aug. 1 hearing now scheduled for of CP to change ant. trans. site to approximately July 31 in Daytona Beach, to be specified by two miles west of Gann, Colo., and adjacent to through July 11, and based on filings, subsequent order (Dots. 19168 -70). Action June 29. Aurora Filtration Plant, near Gann.; change main authorizations and other FCC actions. cation by Morris Broadcasting Co. (WDAT) Other action for operation. Action July 6. Abbreviations: Alt. -alternate. ann.- announced. ant.- antenna. aur.-aural. aux.- auxiliary. CATV WBTW(TV) Florence, S.C. -Review board mem- WRUF Gainesville, Fla.- Broadcast Bureau granted license covering use of main trans. as alt.-main -community antenna television. CH- critical hours. bers Donald .1. Berkemeyer and Dee W. Pincock CP- construction permit. D -day. DA-direction granted application of Daily Telegraph Printing Co. trans day and alt.-main trans. night. Action June 29. antenna. ERP -effective radiated power. khz -kilo- for CP to increase ant. height and move trans. site WDAT Ormond Beach, Fla. -FCC accepted appli- hertz. kw- kilowatts. LS-local sunset. mhz -mega- of WBTW (CBS) ch. 13, Florence, with board cation by Morris Broadcasting. Co. WDAT Ormond hertz. mod.-modification. N- night. PSA- presun- member Sylvia D. Kessler dissenting with state- Beach for nighttime operation. Action July 6. rise service authority. SCA- subsidiary communi- ment (Doc. 18650). Action July 5. cations authorization. SH- specified hours. SSA- WIRL Peoria, 111.- Broadcast Bureau granted special service authorization. STA- special tem- mod. of license covering move of main studio loca- porary authorization. trans.-transmitter. UHF- tion to Grosenbach Hill Road, two miles east of ultra high frequency. U- unlimited hours. VHF New AM stations Peoria corporate limits (outside city limits). Action - June 29. very high frequency. via-visual. w- watts. v- edu- Final action cationsl. HAAT-height of antenna above average KCKN -AM -FM Kansas City, Kan. -Broadcast terrain. CARS-community antenna relay station. Stamford, Conn. -FCC deferred action on appli- Bureau granted mod. of licenses to change licensee cation of Radio Stamford Inc., for new AM on name to Dena Pictures Inc. and Alexander Broad- 1400 khz, 250 w, 1 kw -LS, U, Stamford, facilities casting Co. joint venture dba Kaye -Smith Enter- New TV stations of WSTC, pending final determination of WSTC re- prises. Action June 29. vocation proceeding (Doc. 19043). Action June 28. KMRC Morgan City, La.- Broadcast Bureau Rulemaking actions granted CP to change ant.-trans. site to State Actions on motions Highway 70, 2.8 miles northeast of city limits, Melbourne, Fla. -FCC substituted TV ch. 56 Morgan City. Action June 30. for ch. 31 at Melbourne, Fla., in FCC report and Chief Office of Opinions and Review in Sanford, order amending TV table of assignments. Action Pine Castle -Sky Lake and Titusville, all Florida WHMC Gaithersburg, Md. -FCC denied petitions effective Aug. 14, terminated rulemaking proceed- (Blue Ridge Broadcasting Co., et al.), AM pro- by Nick J. Chaconas (WHMC) asking reconsidera- ing adopted April 5 (Doc. 19487). Action June 28. ceeding, dismissed as moot petition by WRMF Inc., tion of FCC decision denying license renewal for for reconsideration of order of commission desig- WHMC and requesting reopening of record and Bureau, on request of Acting Chief. Broadcast nating application of S & S Broadcasting Co. for oral argument. Action June 28. Camellia City Telecasters inc., extended through hearing and dismissal of S & S Broadcasting's ap- WUBE -AM -FM Cincinnati- Broadcast Bureau July 19, time to file comments and through July plication (Dots. 19431 -3). Action June 28. 31, time to file reply comments in matter of amend- granted mod. of licenses to change licensee name ment of table of assignments (Vallejo -Fairfield and Hearing Examiner Jay A. Kyle in Laurel, Ellis - to Dena Pictures Inc. and Alexander Broadcasting Sacramento, both California) (Doc. 19511). Action ville, Bay Saint Louis, Gulfport and McComb, Co., joint venture dba Kaye -Smith Enterprises. 29. July 6. all Mississippi (Southland Inc., et al.), FM and Action June AM proceeding, on request of Gulf Broadcasting FCC proposed amendment of TV table of assign- WMOA Marietta, Ohio -Broadcast Bureau grant- Co., scheduled further hearing conference for July ed ments with substitution of ch. 38 for ch. 66 at CP to install new alt. main trans. Action June 18 (Dots. 19415 -6, 19465-7). Action June 27. Terre Haute, Ind., based on amended petition of 30. Alpha Broadcasting Corp., holder of CP for ch. 66 KURY Brookings, Ore.- Broadcast Bureau granted at Terre Haute (granted Dec. 28, 1971). Action Other action CP to change ant., trans. and studio location to 6. Brookings city Brook- July Review board in West Jefferson and Blowing one -half mile north of limits, ings. Action June 30. Keyser, W. Va. -FCC proposed amendment of Rock, both North Carolina, AM proceeding, sched- TV table of assignments by assigning ch. 48 to uled oral argument for July 26 before panel of KWVR Enterprise, Ore -Broadcast Bureau grant- Keyser, and reserving it for educational use. Rule - review board, on initial decision, exceptions and ed mod. of license covering change of specified making was requested by West Virginia Board briefs, in proceeding on applications of Childress hours to exclude Sunday operation. Action June 29. Jefferson, change of Regents. Action July 6. Broadcasting Corp. of West for KXL -AM -FM Portland, Ore. -Broadcast Bureau in facilities of WKSK there from 1600 khz to 580 granted mod. of licenses to change licensee name Call letter action khz, and Mountain Broadcasting Corp., for new to Dena Pictures Inc. and Alexander Broadcasting AM on 580 khz at Blowing Rock (Does. 19015-6). Terre Haute, Co., ,0 oint venture dba Kaye-Smith Enterprises. Alpha Broadcasting Corp., Ind.- Action July 5. June 29. Seeks WILL -TV. Action Call letter applications KJR, KISW(FM) Seattle- Broadcast Bureau granted mod. of licenses to change name of licensee Radioak Inc., Oak Ridge, Tenn. -Seeks WOKI. to Dena Pictures Inc. and Alexander Broadcasting Existing TV stations a venture dba Stanley M. Boyd, Pulaski, Va. -Seeks WBLB. Co., oint Kaye -Smith Enterprises. Final actions Action June 29. KJRB Spokane, Wash.- Broadcast Bureau grant- KECC -TV El Centro, Calif.-FCC granted request ed mod. of license to change name to Dena Pic- by KECC Television Corp. (KECC-TV El Centro), Existing AM stations tures Inc. and Alexander Broadcasting Co., oint to operate unattended station KGT-65, single -hop venture dba Kaye -Smith Enterprises. Action June TV studio -to- trans. link (TV STL.). Action July 6. Final actions 29. WFTV(TV) Hanford, Calif. -Broadcast Bureau KTKT Tucson, Ariz.- Broadcast Bureau granted granted mod. of CP to extend completion date to CP to make change in daytime radiation pattern. Actions on motions Dec. 28. Action June 28. Action June 30. Hearing Examiner Basil P. Cooper in New York KWON -TV Denver -FCC denied petition by KJLH Compton, Calif. -FCC denied application by John Lamar Hill for CP to move trans. of and Minneapolis (City of New York Municipal Colorado Committee on Mass Media and Spanish Broadcasting System WNYC] and Midwest Radio - Inc., requesting reversal of order of KJLH Compton, to site within city of Los Angeles Television proceeding, granted Surnamed adjacent to Compton. KJLH operates on 102.3 mhz, Inc. [WC O]) AM Aug. 4, 1971, which application of WGN of request by Midwest Radto-Television and set certain ch. 272 with 3 kw. Action July 6. Colorado Inc. for renewal of license for KWGN -TV procedural dates (Does. 11227, 17588, 19403). Action was granted for regular three -year period. KAAT Denver- Broadcast Bureau granted mod. June 28. WECT(TV) Wilmington, N.C. -Broadcast Bureau granted mod. of license covering change of name to Atlantic Telecasting Corp. Action June 30. WHIO-TV Dayton, Ohio - Broadcast Bureau granted CP to install alt. main trans. and make changes in ant. system. Action June 30. EDWIN TORNBERG WTCI(TV) Chattanooga- Broadcast Bureau permitted remote control from 4411 Amnicola High- way, Chattanooga. Action June 28. & COMPANY, INC. KUTV(TV) Salt Lake City-FCC authorized station to present up to three and one -half hours of NBC network programing during prime time, 7 to 11 p.m. Mountain Time, on July 8 and July 29. Action June 28. Negotiators For The Purchase And Sale Of Actions on motions Radio And TV Stations CATV Hearing Examiner Frederick W. Denniston in Dubuque, Iowa (Dubuque Communications Corp. Appraisers Financial Advisors [KDUB -TV]), TV proceeding, denied motion by Dubuque Communications Corp. seeking permission New York -60 East 42nd St., New York, N.Y. 10017 to submit request for admission of facts to Broad- 212 -687 -4242 cast Bureau (Doc. 19339). Action June 29. West Coast -P.O. Box 218, Carmel Valley, California 93924 Hearing Examiner Chester F. Naumowicz Jr. in Daytona Beach, Fla. (Cowles Florida Broadcasting 408-375-3164 Inc. [WESH -TV] and Central Florida Enterprises Inc.), TV proceeding, on examiner's own motion

Broadcasting Jul 17 1972 57 Call letter actions Summary of broadcasting Broadcasters Inc., Milford, Del. -Granted WAFL- (FM). Compiled by FCC June 1, 1972 Not Ricks College Corp., Rexburg, Idaho-GGranted On air Total on air Total KRIC(FM). Licensed STA' CP's on air CP's authorized Jsanti Broadcasting Co., Cambridge, Minn. - Seeks KABG(FM). Commercial AM 4,351 4 17 4,367 55 4.4221 Runnymede Inc., Newark. Ohio-Granted WNKO- Commercial FM 2.302 1 49 2,3522 116 2,468 (FM). Commercial TV -VHF 504 1 6 5113 13 5243 Commercial TV -UHF 184 0 6 1903 60 2503 Total commercial TV 687 2 12 701 73 774 Existing FM stations Educational FM 504 1 17 521 78 599 Final actions Educational TV-VHF 86 3 2 89 2 91 Educational TV -UHF 119 0 6 125 11 136 WALJ(FM) Naples, Fla.- Broadcast Bureau sub frequency Total educational TV 203 3 10 214 13 227 granted request for SCA on -carrier of 67 khz. Action June 30. Special Temporary Authorization. KCIL(FM) Houma, La.-Broadcast Bureau location to Lamar 25 educational AM's on nonreserved channels. granted CP to change trans. Includes Street, near Highway 90 South, Houma; install Includes 15 educational stations. new trans. and ant.; make change in ant. system; Indicates tour educational stations on nonreserved channels. ERP 3 kw; ant. height 300 ft.; remote control permitted. Action June 30. WBRU(FM) Providence, R.J.- Broadcast Bureau Hearing Examiner Basil P. Cooper in New York, Anderson, Ind. -Initial decision released May 18. granted CP to change trans. location to Brown and Minneapolis (City of New York Municipal proposing grant of application of Eastern Broad- University Sciences Library, Thayer and Waterman Broadcast System IWNYCI and Midwest Radio- casting Corp. for new FM to operate on 97.9 mhz Streets, Providence; install new trans. and ant.: Television Inc. [WCCOI) AM proceeding denied at Anderson and dismissal of competing application make changes in ant. system; ERP 50 kw; ant. petition by Central Florida Enterprises Inc. for of Broadcasting Inc. of Anderson, became effective height 220 ft.: remote control permitted; condi- leave to intervene (Does. 11227, 17588. 19403). July 7, in accordance with rules (Dots. 19018-9). tions. Action June 29. Action July 5. Action July 10. WWLA(FM) Lacrosse, Wis.- Broadcast Bureau Hearing Examiner Frederick W. Denniston in granted mod. of SCA to make changes in program- Shreveport, Vivian and Bossier city. all Louisiana Actions on motions ing, to conduct background music service and (James E. Reese, et al.) AM proceeding, set certain Examiner Frederick W. Denniston in storecasting service on multiplex basis using sub - procedural dates and scheduled hearing for Sept. 6 Hearing receiver con- Lorain, (Lake Erie Broadcasting Co. and carrier freq. of 67 khz; superaudible (Dots. 19507-09) Action July 6. Ohio Action June 29. Lorain Community Broadcasting Co.), FM pro- trol tones may be used. Hearing Examiner Chester F. Naumowicz Jr. in ceeding, rejected material distributed by Lorain matter of Star Stations of Indiana Inc. -for renewal Community Broadcasting Co. and closed record Call letter application of license of WIFE -AM -FM Indianapolis. et al., (Does. 19213-4). Action June 28. FM scheduled further con- WBRD -FM Bradenton. Fla. -Seeks WDUV(FM). and AM proceeding, Hearing Examiner Millard F. French in Clovis. ference for July 7 (Dots. 18122-25). Action July 6. N.M., Amarillo, Lubbock and Plainview, all Texas (North Texas Enterprises, Inc., et al.). AM pro- Call letter actions Fine ceeding, dismissed as moot Joint motion to dis- WSEO -FM Kalamazoo, Mich. -Granted WQLR- WAIL Baton Rouge -FCC notified WAIL Inc. miss application filed by North Texas Enterprises (FM). Inc. and Panhandle Broadcasting Inc.: granted (WAIL Baton Rouge), that it has incurred apparent -FM Raleigh, N.C. -Granted WYYD(FM). liability in amount of $1.000 for willful or repeated motion by Friend Radio Inc. and dismissed its WKIX violation of terms of its station license and rules by application with prejudice (Dots. 19453-56). Action operating with full daytime power of I kw before June 30. sunrise. WAIL is authorized to operate with 500 w Hearing Examiner David I. Kraushaar in Carlisle, Renewal of licenses, from 6 a.m. local time to sunrise. Action July 6. Pa. (WIOO Inc., et al.), FM proceeding, on examiner's own motion, rescheduled hearing for all stations Call letter applications Oct. 10, and set certain procedural dates (Dors. 19468 -9, 19471) Action June 26. Broadcast Bureau, granted renewal of licenses KBBQ Burbank, Calif. -Seeks KROQ. for following stations and co-pending auxiliaries Examiner David 1. Kraushaar in Carlisle. KJEM Oklahoma City -Seeks KLEC. Hearing and SCA when appropriate: WLIB New York. Pa. (WIOO Inc., et al.). FM proceeding. granted Action June 23. KBND Bend, Ore.; WCOP Boston: petition by Hilton, McGown and Hilton for leave WCTO(FM) Smithtown, N.Y.; WDVL -AM -FM New FM stations to amend its application solely as to financial mat- Vineland, N.J.: WEAV -FM Plattsburgh WELM ters and denied petition as to other matters (Does. Elmira. WGNY Newburg. WINR Binghamton, Applications 19468 -69, 19471 ). Action June 29. WMHT(TV) Schenectady, all New York; WMVB- in New Carrollton, Ga. -West Georgia College. West Hearing Examiner Herbert Sharman Southern AM-FM Millville, N.J.; WNLC London, Georgia Broadcasting Committee. Broadcast Bureau Pines. N.C. (William R. Gaston and The Sandhill Conn.; WNPE -TV Watertown WNPI -TV Nor- Community Broadcasters Inc.). FM proceeding. wood, both New York; WPST -FM Trenton, N.J.; granted 89.3 mhz. 10 w. kw. Ant. height above average Hammonton, terrain 7811 ft. P.O. address West Georgia College. canceled hearing now scheduled for July 24 and WQBK(TV) Rensselaer. N.Y.; WRDI scheduled further prehearing conference for July 10 N.J.; WSKG(TV) Binghamton. WSOQ North Carrollton 30117. Estimated construction cost $5,- Paterson, 466.98; first -year operating cost revenue (Dots. 19349 -50). Action June 29, Syracuse, both New York; WXTV(TV) $7,266.98: June 27. none. Principals: Charles L. Faires, R. O. Coffeen, N.J.; WXXI(TV) Rochester, N.Y. Action et al. Mr. Faires is chairman, Broadcasting Com- Other actions Broadcast Bureau granted renewal of licenses for mittee. Mr. Coticen is representative of educational following stations and co- pending auxiliaries and affairs. Action June 21. Review hoard in Portland, Ind., FM proceeding. SCA when appropriate: KRMG Tulsa, Okla.; scheduled oral argument for July 25. before panel WHAZ Troy, N.Y.; WRUF Gainesville. Fla.; Paul Smiths, N.Y. -Paul Smith's College of of review hoard, on initial decision. exceptions and Arts and Sciences. Broadcast Bureau granted 89.1 WSBK -TV Boston; WWOL -AM -FM Buffalo. N.Y. briefs. in proceeding on applications of Glenn West Action .lune 27. mhz, 10 w. kw. Ant. height above average terrain 203 and Soundvision Broadcasting Inc.. for new FM ft. P.O. address Paul Smiths 12970. Estimated con- facilities on ch. 265A, Portland, Ind. Action July 5 struction cost $4.073; first-year operating cost $200: revenue none. Principals: Chester L. Buxton. Paul Review board in Laurel and Ellisville. both Missis- sippi, FM proceeding- granted request by Southland Other actions, Cantwell. et al. Mr. Buxton is college president. Inc., applicant for FM ch. 272A, Laurel, ex- Mr. Cantwell is college treasurer. Action June 27. for tension of time through July 10. to reply to op- all services "California, Pa.-Student Activities Association position of South Jones Broadcasting Inc., compet- Chief. Broadcast Bureau. on request of Friends of California State College. Broadcast Bureau granting applicant for facilities at Ellisville. Miss- Action of Earth, extended through July 26 time for filing ed 91.7 11.9 w. mhz, Ant. height above average July 5. comments and through Aug. 10, time for filing terrain not applicable. P.O. address Student Activi- reply comments in matter of amendment of com- ties Association of California State Colkge, 428 Rulemaking actions mission's sponsorship identification rules (Doc. Hickory Street. California 15419. Estimated con- 19513). Action June 28. struction cost $7,475: first -year operating cost $8.000: revenue none. Principals: George Roadman, Charles Pocomoke City, Md.-FCC proposed amendment Acting Chief, Broadcast Bureau on request of A. Schuler, et al. Mr. Roadman is college president. of FM table of assignments to substitute ch. 273B Lakes Region Broadcasting Corp., extended through Mr. Schuler is professor and faculty sponsor. Action for ch. 22IA at Pocomoke City. which could be July 21, time to reply and through Aug. 2, time to June 22. used at Princess Anne. Md. Proposed amendment file reply comments in matter of amendment of was in response to petition by Maranatha Inc.. re- FM table of assignments (Winchendon. Mass.) (Doc. *Houston. Texas- Southern University. Broad- questing assignment of ch. 273 at Princess Anne. 19512). Action June 29. cast Bureau granted 90.9 mhz. 10 w. Ant. height Action July 6. above average terrain not applicable. P.O. address Acting Chief, Broadcast Bureau on requests of Texas Southern University, 3201 Wheeler Avenue, FCC proposed amendment of FM table of assign- Black Efforts for Soul in Television and Office of Building 15. Humanities Building, Houston 77004. ments by assignment of ch. 249A at Winchendon. Communication of United Church of Christ, ex- Estimated construction cost $8,505.90; first -year Mass.. substitution of ch. 287 for ch. 261A at Ply- tended through September II, time in which to file operating cost $1.200; revenue none. Principals: mouth. N.H.. ch. 269A for ch. 285A at Newport. comments and through Oct. I, time to file reply Dr. G. M. Sawyer. M. K. Bergeron, et al. Dr. N.H., and ch. 294 for ch. 286 at Showhegan. Me. comments in matter of reimbursement for legiti- Sawyer is president of university. Mr. Bergeron is Action July 6. mate and prudent expenses of public interest group business manager and dean of faculties. Action FCC amended FM table of assignments with for consultancy to broadcaster in certain instances June 23. assignment of ch. 272A at Soddy- Daisy. Tenn. (RM- (Doc. 19518). Action July 6. 1810). Action terminated rulemaking proceeding FCC ruled that TV stations affiliated with NBC Final actions (Doc. 19483) adopted March 23 on petition by may present Saturday afternoon baseball games, Robert A. Mayer (WPJD Daisy). Action July 6. starting no later than approximately 4 p.m. EDT, Mobile, Ala- Initial decision released May 18 without any of time counting toward three hours of proposing grant of application of Trio Broadcasters Call letter application network material allowed by the prime time access Inc. for CP for new FM to operate on ch. 225 in rule. FCC also permitted for one time only, pres- Mobile, became effective July 7. 1972 in accordance Franklin & Marshall College. Lancaster. Pa.- entation of major league All -Star baseball game with rules (Doc. 19228). Action July 10. Seeks WFNM (FM ). on July 25, including pre -game coverage starting

Broadcasting Jul 17 1972 58 Professional Cards

EDWARD F. LORENTZ JANSKY & BAILEY -Established 1926- COHEN & DIPPELL & ASSOCIATES CONSULTING Atlantic Research Corporation PAUL GODLEY CO. ENGINEERS Consulting Engineers Formerly GEO. C. DAVIS Shirley Hwy. at Edsall Rd. CONSULTING ENGINEERS (formerly Commercial Radio) 527 Munsey Bldg. Alexandria, Va. 22314 Box 798. Upper Montclair, N.I. 07043 1334 G St., N.W., Suite 500 (202) 783 -0111 (703) 354 -2400 347 -1319 746 D. Phone: (201) -3000 Washington, D. C. 20005 Washington, C. 20004 Member AFCCE Member AFCCE Member AFCCE Member AFCCE

A. D. Ring & Associates GAUTNEY & JONES LOHNES & CULVER ROBERT L. KENNEDY CONSULTING RADIO ENGINEERS CONSULTING RADIO ENGINEERS Consulting Engineers 1302 18th St., N.W., 785 -2200 1771 N St., N.W. 2% -2315 2922 Telestar Ct. 17031 560 -6800 1242 Munsey Building Washington, D. C. 20004 WASHINGTON, D.C. 20036 WASHINGTON, D. C. 20036 Falls Church, Va. 22042 1202) 347 -8215 Member AFOOE Member AFOOR Member AFCCE Member AFCCE,

A. EARL CULLUM, JR. SILLIMAN, MOFFET STEEL, ANDRUS & ADAIR HAMMETT & EDISON ENGINEERS CONSULTING & KOWALSKI CONSULTING ENGINEERS CONSULTING ENGINEERS INWOOD POST OFFICE 711 14th St., N.W. 2029 K Street N.W. Radio Er Television BOX 7004 Washington, D. C. 20006 Box 68, International Airport Republic 7 -6646 DALLAS, TEXAS 75209 (202) 223 -4664 94128 Washington, D. C. 20005 San Francisco, California (214) 631 -8360 (3011 827 -8725 14151 342 -5208 0fcmber AFCCE. Member AFCCE Member AFCCE Member AFCCE

VIR N. JAMES JULES COHEN CARL E. SMITH JOHN B. HEFFELFINGER CONSULTING RADIO ENGINEERS & ASSOCIATES CONSULTING RADIO ENGINEERS Applications and Field Engineering Computerized Frequency Surveys Suite 716, Associations Bldg. 8200 Snowville Road 9208 Wyoming PI. Hiland 4 -7010 345 Colorado Blvd. -80206 1145 19th St., N.W., 659 -3707 Cleveland, Ohio 44141 (303) 333.5562 Washington, D. C. 20036 Phone: 216 -526-4386 KANSAS CITY, MISSOURI 64114 DENVER, COLORADO Member AFCCE Member AFCCE Member AFCCE

E. HAROLD MUNN, JR. ROSNER TELEVISION JOHN H. MULLANEY MERL SAXON ENGINEERING SYSTEMS CONSULTING RADIO ENGINEER BROADCAST CONSULTING RADIO ENGINEER CONSULTANT ENGINEERS -CONTRACTORS 9616 Pinkney Court 622 Hoskins Street Box 220 29 South Mall Potomac, Maryland 20854 Coldwater, Michigan-49036 Plainview, N.Y. 11803 (301) 299 -8272 Lufkin. Texas 75901 Phone: 517- 278 -6733 15161 694 -1903 Member AFCCE 634 -9558 632 -2821 service Directory

COMMERCIAL RADIO CAMBRIDGE CRYSTALS SPOT YOUR FIRM'S NAME HERE contact PRECISION FREQUENCY fo Be Seen by 120,000' Readers MONITORING CO. - BROADCASTING MAGAZINE PRECISION FREQUENCY MEASURING SERVICE among them, the decision making sta- MEASUREMENTS, AM -FM -TV tion owners and managers, chief engi- 1735 DeSales St. N.W. SPECIALISTS FOR AM -FM -TV neers and technicians -applicants for Monitors Repaired 8 Certified Washington, D. C. 20036 am fm tv and facsimile facilities. 103 S. Market St. 445 Concord Ave. for availabllitles Lee's Summit, Mo. 64063 Cambridge, Mass. 02138 '1970 Readership Survey showing 3.2 Phone (816) 524 -3777 Phone 16171 876 -2810 readers per copy. Phone: 12021 638 -1022 no earlier than 7:30 p.m. EDT but not including KTVW(TV) Tacoma, Wash.- Broadcast Bureau Sammons Communications Inc., city of Coving- any post -game material. Action July 6. granted transfer of control of WTVW Inc. from ton, city of Clifton Forge, town of Iron Gate, all estate of J. Elroy McCaw and Marion O. McCaw Virginia (WSWP -TV Grandview, W. Va.). FCC granted request by Time -Life Films for Blaidon waiver of off-network restrictions of prime -time (100% before, none after) executrix to Sammons Communications Inc., Petersburg, Co- series Wires of Mutual Investors Corp. Consideration: $863,407. Virginia access rule for its six -program Sir Principals in Blaidon Mutual: Donald Wolfstone lonial Heights and Ettrick, all (WTTG- Henry VIII. Action June 28. [TV] WDCA -TV, both Washington). (80%), et al. Mr. Wolftsone is 85% owner of and Wolfstone Investment & Real Estate in Seattle. He Sammons Communications Inc., dba Turlock is also sole owner of Wolfstone Investment Co. in Cablevision, Turlock and unincorporated area 7, Seattle. Blaidon Entertainment Management Co. in Stanislaus county, both California (KTXL[N] Modification of CP's, Seattle and 80% owner of Shopping Guide in KCRA -TV, KXTV[TV), KOVR[TV] and KVIE- Seattle. Action June 21. [TV], all Sacramento, SBW -1V Salinas, WNW- all stations [TV] San Jose, KLOCTV Modesto KMST[N] KIAK Fairbanks, Alaska-FCC granted mod. of Monterey, KFRE -TV Fresno, KBHK -' V San Fran- CP for extension of completion date to Jan. 13, cisco, KTVU[TV] Oakland, all California). 1973. Action June 30. Cable Cablevision of Augusta Inc. Augusta and Rich- Yuma, Ariz. -Broadcast Bureau granted mod. mond county, both Georgia (TCG[TV) Atlanta). of CP to change trans. and ant. and change trans. Final actions Sammons Communications, Inc., dba Perfect TV, line. Action June 30. Inc., West Fairview, New Cumberland, Middle- Arizona Cable TV Inc., Casa Grande, Ariz. town, Middle Paxton, Dauphne, Lower Swatara, Long Beach, Calif.- Broadcast Bureau granted CATV Bureau withdrew, upon request, pursuant educational Lemoyne, Marysville, Camp Hill, Hampden, High - mod. of CP for new non -commercial to rules, application for certificate of compliance spire, Royalton, East Pennsboro Steel- to Dec. 22. Action June 30. filed 22. July 5. Harrisburg, FM to extend time May by CATV system. Action ton, Swatara, Wormleysburg, West Hanover, Susque- KTVU(TV) Oakland, Calif.- Broadcast Bureau Central Arizona Television Inc., Tempe, Ariz. hanna, Penbrook, Paxtang and Lower Paxton, all granted mod. of CP to make changes in trans. CATV Bureau, denied request filed June 12, on Pennsylvania (WPIX[TV] and WOR -TV, both New equipment and ant. system. Action June 28. behlf of Meredith Corp. for extension of time to York) . file opposition to application for certificate of com- General Electric Cablevision Corp., Peoria WGUN Atlanta- Broadcast Bureau granted mod. pliance filed by referenced CATV system. Action to 30, Heights, Ill. (WRAU-TV, WMBD -TV, WEEK -TV of CP to extend date of completion Nov. July 3. for changes, main, and alt. aux. Action June 29. and WTVP[TV], all Peoria, WGN -TV and WFLD- Meadville, Pa. -FCC denied petition by Mead- TV both Chicago, WILL -TV Champaign- Urbana, KKEA(FM) Hilo, Hawaii- Broadcast Bureau ville Master Antenna Inc. (MMA) Meadville, Pa., all Illinois). to extend time to Dec. 30. granted mod. of CP CATV system, asking reconsideration of FCC order Cablevision Corp., dba Pennwire Television Action June 30. Cox for hearing on MMA's request for waiver of ro- Co., Lewiston, Burnham, Juniata Terrace Derry KKAI(FM) Kailua, Hawaii- Broadcast Bureau gram exclusivity rule for WICU -TV ch. 12, Erie. and Granville, all Pennsylvania (WNEW -TV, granted mod. of CP to extend time to Dec. 30. Pa. (Doc. 19479). Action June 28. WOR-TV and WPIX[TV] all New York). Action June 30. FCC dismissed as moot petitions field by eight St. Johnsbury Community TV Corp., St. Johns- WCCM -FM Lawrence, Mass.- Broadcast Bureau CATV operators requesting waivers from provisions bury, Concord, St. Johnsbury Center, Lyndon, Lyn - granted mod. of CP for extension of time to Dec. of CATV rules which were in effect prior to donville, Passumpsic, Waterford, Kirby and Barnett, 10. Action June 30 March 31. and terminated proceedings. Following all Vermont (WSBK -TV Boston). proceedings were affected: Delaware County Cable Austin, Minn, (KROC-TV KEZZ(FM) Altkin, Minn. -Broadcast Bureau Television Co.. Upper Darby township, Pa. (Dots. Austin Cablevision, of time to Rochester, KAUS-TV and KAVTITV], both Austin, granted mod. of CP for extension 18140-45, 18147-66, 18227 -28. 18432); Clear Vision Iowa; Dec. 13. Action June 30. TV Co. of Bessemer, Bessemer, Ala. (Doc. 18064); both Minnesota; KGLO -TV Mason City, Telvue Cable Alabama Inc., Birmingham, Ala. KTCA -TV and KTCI -TV, both St. Paul, WTCN- WTKO Ithaca, N.Y.- Broadcast Bureau granted (Doc. Jefferson TV Minneapolis). to 18065): Cablevision Corp., Home- mod. of CP for extension of completion date wood, Ala. (Duc. 18066): Multi- Channel Cable Co., Missouri Valley TV Co., Chamberlain, S.D. Sept. 3, for changes. Action June 29. Paducah, Ky. (Doc. 18139): Top Vision Cable Co.. Minneapolis; lt a Pierre and WFFV(FM) Front Royal, Va.- Broadcast Bureau Ownesboro, Ky. (Doc. 18378); Loran Cable TV KOPL -TV Rea, Inc., Lorain Ohio (Doc. 17358); Telerama Inc., granted mod. of CP to extend time of completion Dillon Cable TV Inc., Dillon, Mont. (KWON - to Dec. 1, for new station. Cleveland Heights, Ohio (Doc. 17359). Action July 6. TV Denver). Joaquin Valley Banos, Action on motion Caf. (KTVU[TV] Oakland, QED(TV an Ownership changes KBHK -TV, both San Francisco, KSBW TV Salnas, Hearin Examiner Frederick W. Denniston in KNTV[TV) and KGSC-TV both San Jose, KLOC- Applications Fresno, Madera, and Clovis, all California (Fres- TV Modesto, KMJ -TV, K SN -TV KJEO[TV] and WPBC -AM -FM Richfield, Minn. -Seeks assign- no Cable TV Co.) CATV proceeding. on motion of KAIL[TV], both Fresno, KTXL[iV] Sacramento, ment of license from People's Broadcasting Co. to hearing examiner scheduled prehearing conference KMST[TV] Monterey, all California). for July 31 (Does. 18130 -32). June 30. Fairchild WPBC Inc. for $1.5 million. Sellers: Wil- Lorain Cable TV Inc., Lorain, Ohio (WKBD -TV liam V. Stewart, president, et al. Buyers: Fairchild Detroit; CKLW -TV Windsor, Ont.; WKYC-TV, Industries Inc (100 %) Directors of Fairchild: John Applications WEWS[TV], WJW -TV WVIZ -TV and WKBF -TV F. Dealy, Joseph H. Dugan, et al. Mr. Dealy is all Cleveland, WUAB[TV] Lorain, WAKR -T'/ vice president of Fairchild Industries Inc. He is also The following operators of cable television systems Akron, all Ohio). vice president of Fairchild KLIF Inc. Mr. Dugan is have requested certificates of compliance, FCC an- treasurer of Fairchilds Industries. He is also nounced July 7 (station in parentheses are TV KOTA Cable TV Co., Brookings, S.D. (for certi- treasurer of Fairchild Industries Subsidiaries. Ann. signals proposed for carriage): fication of existing operations and for KMSP -TV July 3. and WCCO -TV, both Minneapolis). Valley Cablevision Corp., suburban areas im- WACK(AM) Newark, N.Y. -Seeks assignment of mediately Coffeyville Cable TV Inc. Coffeyville Kan. surrounding communities of Elkhart and City, W Topeka, license from Radio W.A.C.K. Inc. to Pembrook Goshen. both Elkhart county. Ind. (WNDU -TV, (KBMA -TV Kansas Mo.; KTUITVI Pines Inc. for $190,000. Sellers: Joseph Soya, presi- WSBT-TV and WSJV-TV, all South. Bend, Ind.; Kan.). dent, et al. Buyer: Robert James Pfuntner (100 %). WGN -TV, WFLD-TV, WTTWITVI and WCIU-TV, Port Arthur Cablevision Inc., ort Arthur, Tex. Mr. Pfunter is vice president and general manager all Chicago). (KATC(TV] and KLFY-TV, Lafayette, La. and of automobile agency in Wellsville, N.Y. Ann. (KATC[TV] and KLFY -TV, both Lafayette, La.. July 3. Valley Cablevision Corp., community of Ply- and KTRK -TV Houston). mouth, KFDR(AM) Sweet Home, Ore.-Broadcast Bureau Marshall county, both Indiana (WNDU -TV, N.Y. WSBT-TV and WSW-TV, all South Bend, Ind.; Saratoga Cable TV Co., Saratoga Springs, granted assignment of license from Santiam Broad- WASTITV W[TTEN[TV] and WMHT[TV] all Al- casters Inc. to KF1R Inc. for $110,000. Sellers: WTTW(T WGN -TV, WFLD -TV, WCIU -TV and WSNS-TV, all Chicago). bany, Kenneth S. Groves president, et al. Buyers: Del - WPXITV] both New York, all New York; SBK- ward L. Jenson (51%) and Richard E. Johnson American Television Communications Corp., Kis- TV Boston), (49 %). Mr. Jenson is in charge of editorial depart- simmee. Fla. (WEDU[TV] Tampa, WUFT[TVI ment for high school mathematics of Addtson- Community Television of Raytown Inc., Raytown, Gainesville. WSWB -TV Orlando, WCIX -TV and Mo. (KGN -TV Chicago, KPLR -TV St. Louis). Wesley Publishing Co. Sunnyvale, Calif. Mr. John- WLTV[TV] Miami, all Florida). son is professor at University of New Hampshire. General Electric Cablevision Corp., artonville He is also director and 25% owner of Prindle, Chariton Cable Inc., city of Chariton, Iowa IB. (WRAU-TV WMBD-TV WEEK -TV and Weber and Schmidt Inc., book publishers in Boston. (KWWL -TV Waterloo, KCRG -TV and WMT -TV, all Peoria; WGN -TV and WFLD -TV Action June 22. WTVP[TVIboth -TV Urbana, all both Cedar Rapids, both Iowa). Chicago, WILL Illinois). WRIB(AM) Providence, R.I. -Seeks assignment Telecable of Bloomington- Normal Community Cablevision Corp., Bryan and College of license R. Broadcasting Co. to Inc. Corp., Bloom- L WRIB ington and Normal, both Illinois (for certification Station, both Texas (KPRC-TV Houston). for $248,000. Seller: Frances P. Perreault, president. of existing Buyers: Arther Tacker (50 %) and Gerson Askinas operations and for WON -TV and Theta Cable of California, Ontario, Upland, WFLD -TV, both Chicago; WTVP -TV Peoria, both unincorporated areas of San Bernardino county, (50 %). Mr. Tacker has 10% interest in WRIB. Mr. Illinois ). Askinas has 10% interest in WRIB. He is also and Montclair, all California (KNXT[I'V], KNBC- sole owner of automibile agency in Agawam, KTLA [TV], KABC-TV KHJ -TV KTTV- Video International Inc., unincorporated areas of ], Mass. Ann. July 3. KCOP KWHY -TL, KCET[TVJ and Leon county, adjacent to Tallahassee, both Florida KM X -TV, all Los Angeles, KHOF -TV and VCR - (WCTV[TV] and WFSU-TV, both Tallahassee, Fla.; TV, both San Bernardino, KLXA -TV, Fontana, Actions WALB -TV Albany, Ga.; WJHG -TV Panama City, KBSC-TV Corona, all California). Fla.; WABW -TV Pelham, Ga.; WDHN[TV] Do- KNEI -AM -FM Waukon, Iowa -Broadcast Bureau than, Ala.). General Electric Cablevision Corp. Anderson, granted assignment of license from Ralph M. Ind. (WLWI[TV], WISH -TV WFMB -TV, WURD- Sweeney (100 %) to David H. Hogendoern (100 %) Teleprompter New Jersey Cable Network Inc., and WFYI(TVI all Indianapolis; WTTV- for $154,500. Mr. Hogendorn is manager of KNEI. Trenton and Hamilton township, both New Jersey WLBC -TV Muncie, all Indiana; Action June 22. (WCBS -TV, WNBC -TV, WNEVV -TV WABC-TV, FBloomington,D -TV Chicago). WOR-TV, WPIX[TV] and WNET[TV], all New Douglas Television Co., Douglas, Ariz. (KTLA- WBDN(AM) Escanaba, Mich.- Granted assign- York, WNJU -TV Linden -Newark, N.J.). ment of license from Frank J. Russell to Escanaba [TV], KTTV[TVJ. both Los Angeles; KZAZ[TV] Broadcasting Co. for $65,000. Seller: Frank J. General CATV Inc., Riverside, NJ.(WPIX[IV] Tucson, Ariz.). Russell (100 %). Buyers: Dean W. Manley (331/2%), and WNEW -TV both New York; KYW-TV, Theta Cable of California, El Sungunde., Calif. Donald A. Curran (331/2%) and Eugene Smitneck WCAU -TV, WF1L -TV, WKBS -TV, WPHL -TV (KNXT[TV], KNBC[TV] KTLA[TV), KABC-TV, (331/2%). Mr. Manley is transmitter supervisor of and WTAF-TV, all Philadelphia; WHYY-TV Wil- KHJ -TV, KTTVICTIVV], KCOB[TV], KWHY-TV, WJMN -TV Escanaba. Mr. Curran is engineer and mington, Del.). KCET[TV], KMEX[TV], all Los Angeles, KHOF- newsman for WJMN -TV. Mr. Smiltneck is self - TV San Bernardino. KXLA -TV Fontana, KBSC- employed in musical promotions in Escanaba. Sjoberg 's Cable TV, Thief River Falls, Minn. TV Corona, KTVU[TV] Oakland, KBHK-TV San Action June 27. (WTCN -TV Minneapolis). Francisco, all California).

Broadcasting Jul 17 1972 60 Community Communications Co., dba Alamosa TV Tijuana-San Diego, KTVU(TV] San Francisco, Tavares, Fla. -Lake County Cablevision Inc. has Cable TV, Monte Vista and Leadville, both Colo- all California). applied to city council for franchise. rado; Ogallala, Neb.; Alamosa and Fort Morgan. both Colorado, (KCI)P(TV], KHI -TV, KTLAITV] Urbana, III. -Omega Communications Inc. of and KTTVITV], all Los Angeles). Cable actions elsewhere Indianapolis has applied to city council for fran- Riverside Cable TV Inc., city of Riverside, chise. Calif., MultiPix Inc., dba Kimball Cable TV, The following are activities in commu- Kimball, Community Telecommunications Inc.. dba Hazlewood. Mo.- Multiple- CATVowner Commu- Sidney Cable TV Co., Sidney, both Nebraska, Com- nity- antenna television reported to BROAD- nications Prnrerties Inc. has applied to city council munity Communications Co.. dba Salida Cable TV. CASTING through July 11. Reports infor franchise. V],[ [ clude applications for permission to in- KABC-TV, KMEX-TV,K KHI -TV. KTTV(TV], Cohoes. N.Y.-Northeastern Telecable Inc. has KCOP(TVJ, KWHY -TV and KCET(rV], all Los stall and operate CATV's, changes in fee applied to city council for franchise. Angeles, KHOF-TV and KVCR -TV, both San Ber- schedules and franchise grants. Franchise nardino, KLXA -TV Fontana, KBSC -TV Corona, Coplar, Pa. -D. J. Cable Co. was granted fran- KCSTITV] and KPBS -TV, both San Diego. XENT- grants are shown in italics. chise by Copley borough council.

Classified Advertising

Payable in advance. Check or money order only. Sales Continued Announcers Continued Copy: Deadline is Monday, for the following Monday's issue. Copy must be submitted by letter Ideal place for salesman to move up to bigger market Anchorage, Alaska. Professional announcer needed. or wire; no telephoned copy accepted. or big city salesman to move his family to a beauti- No beginners) Good music format. 5 day week. Start - Replies should be addressed to Box Number, c/o ful vacationland where there are no big city prob- ing salary $875. Send tape, resume to Ken Flynn, BROADCASTING, 1735 DeSales St., N.W., lems. Contact Charlie Persons, Station KVBR, Brainerd, KHAR AM/FM, 3900 Seward Hwy., Anchorage, Alaska Washington, D.C. 20036. Minnesota 56401. 99503. Applicants: If tapes or films are submitted, please Need jock from is send $1.00 for each package to cover handling Sales Manager. Successful new FM station. Sussex tri -state area who wizzard in charge. Forward remittance separately. All tran- County, New Jersey, in heart of Playboy /Great Gorge production room. Capable of putting some color on scriptions, photo, etc., addressed to box numbers recreational area. Jay Edwards, WSUS, 201- 827.2525. the air. Excellent money. Send resume, tape, letter are sent at owner's risk. BROADCASTING first time to: WAHT, P.O. Box 15, Lebanon, Penn. expressly repudiates any liability or responsibility Learn a new, powerful sales concept. Continuous sales for their custody or return. training. Midwest background only. Written esume Virginia station needs experienced announcer with or without first phone. Position is only. Dale Low, KLSS /KSMN, Mason City, Iowa r50401. permanent with all Rates, classified listings ads: company benefits. Forward tape and resume to J. -Help Wanted, 30C per word-$2.00 minimum. William Poole, Station Manager, California -Medium market station rated with WFLS, Box 597, -top Fredericksburg, Virginia 22401. -Situations Wanted, 2R per word -$2.00 minimum. adult's needs. Salesman to take over current account -All other classifications 35C per word-$4.00 list. Applicant must be ready to into sales step man- Need modern country jock with now sound for top minimum. ager's shortly. KRSA, Box 2138, Salinas, Calif. ¡ob rated station on Florida Gulf Coast ...-rood pay for -Add $1.00 for Box Number per Issue. 93901. right man. If you've got your need on straight I Rates, classified display ads: want to talk to you. Send resume and tape first time: Central Florida. Full -time MOR station, owned by -Situations Wanted (Personal ads) $25.00 per Inch. WNVY, P.O. Box 8098, Pensacola, Florida 32505. major group, has opening for a quality- oriented sales- -All others $40.00 per inch. man with the ambition and drive it takes to make it MOR station adding experienced announcer/produc- rate. -5" or over billed at run -of -book to the top. For a confidential discussion of your tion. Tape, resume to KTCH Wayne, Nebr. 68787. -Stations for Sale, Wanted to Buy Stations, abilities and the opportunity available, contact Jerry Employment Agencies and Business Opportunity Norman, Vice -Pres. Gen'l Mgr., WBJW, 222 Hazard Morning Man for Happy MOR Fun Show. Some pro- advertising requires display space. St., Orlando, Florida. 305- 425.6631. duction. Must have good voice and desire for perma- Agency Commission only on display apace. nent home in nation's finest climate. Solid station, Immediate opening for professional sales -announcer. latest equipment, congenial staff. Many fringe bene- Must be good at both. $9- 12,000. Don Curtis, 919.276- fits and chance for advancement. Living is great in 2911. WEWO -WSTS, Laurinburg, North Carolina. Southern California's fastest growing area. Call now. RADIO Lyle Richardson, 714 -757 -1320, KUDE, Oceanside, Calif. Outstanding opportunity for aggressive sales pro at solid Midwest group operation. Winning combination Announcer MOR type who understands one to one Help Wanted Management of exclusive -in- the market formals: contemporary AM, concept to work in framework of beautiful music beautiful music stereo FM. Unusually attractive open- format. Superior production ability a must high base ing for e mature, with extras. Needed Sept. 4. Send tape, picture, for independence, permanence and unlimited creative, dedicated radio sales per- Looking who in po- resume to PD, WATT, Indianapolis 46217. for personal earnings? Community Club son believes service. Excellent growth opportunity tential with progressive group. Contact Wayne Black (CCA) has opening for MidWestern sales Awards mon, WIBM, Box 1450, Jackson, Michigan 49203. Announcer, experienced or recent college grad. Par- a week travel. Previous manager. Full time, five day tially automated, MOR, some talk. Send resume, tape, advantage, but not required. CCA sales experience picture to WFLR, Box 22, Penn Yan, NY 14527. Must be self starter with ability to address large Experienced Midwest salesman -North Central Ohio's groups women; ability to sell station management top rated FM Stereo station has an immediate opening. of Beautiful New Hampshire is calling a young, aggres- and motivate station sales staff. Apply in writing, in- Must have a good track record in FM or AM time sive broadcaster. We are a personality- rocker with an cluding recent snapshot. Personal interview success- sales. Guarantee and excellent commission schedule, eye toward public service with an opportunity for a Opening immediate. CCA, Inc., P.O. fringes. Send resume, photo and summary of sales ful applicants. responsible communicator. You'll work hard and find Box 151, Westport, Conn. 06880. record to: WVNO, 2900 Park Avenue West, Mansfield, Ohio 44906. All inquiries confidential. the atmosphere conducive to creativity. Call 603 -352- 6113. WKBK, Keene. Only commercially experienced Sales applicants considered. Announcers Fine opportunity for announcer -salesman -lst to earn a radio salesman -desire to locate in s If you're good much above average wages. Good base plus. Could market -sell for a station Midwest. We have for Program medium size three station an opening Director/ become assistant manager. 314-586-8577. Also inter- 50% share of prime time audience Progressive station, small market. Looking for a man with more than - ested in announcer -salesman 3rd. like the midwest region of the country -want an in- who can organize, supervise, good on -air and pro- come limited only by your ability to sell -write Box duction. We're strong on public affairs, local and G-31, BROADCASTING. area news, sports, farm. MOR. Experience required. Technical Good wages, if you can qualify. Send tape, resume Can you sell Modern Country in in the Mid- to Box G -104, BROADCASTING. Chief engineer for long established Great Lakes area 5000 watt directional AM and 3 KW FM. Excellent west with a Pulse rating of number two in a 150,000 permanent position either for man with size? Write and produce your own commer- Experienced morning personality for leading progres- chief experi- market ence or qualified staff man wanting to move up to cials and make money. Write Box G -32, BROAD- sive medium market contemporary in beautiful south- chief position. Box F -145, BROADCASTING. CASTING. east. Great place for insecure talent to find himself. All details to Box G -126, BROADCASTING. Group needs stable, intelligent First Ticket man to Account executive with confidence and ambition will train for top -level with radio, TV, CATV Experienced music director -air personality- production job chain. appreciate the AM -FM Stereo opportunity in Iowa. Send resume, references, to Box F-162, man. opportunity for picture Box G-96, BROADCASTING. Great personal growth for real BROADCASTING. talent. Beautiful medium market contemporary. All details to Box G -127, BROADCASTING. Wanted: A combination salesman -announcer. Opening U I opportunity with stable company. FM.MX- in late August, Will consider applicant with limited Directional. Ability to manage own department and experience. SW Missouri location. Successful applicant Warm, modern country jock for a medium market, effectively supervise and utilize others. Busy but in- will earn in excess of $125 per week. Reply Box southern coast for afternoon drive. Must be stable, teresting challenge. No board shift. We want someone G -106, BROADCASTING. mature, and sober. Sterling salary -$600. Excellent op. on his way up to greater opportunities. We have that portunity for advancement. Send tape and complete opportunity. Complete information and salary require- Are you the #2 salesman where you are now? Small resume first time. Box G148, BROADCASTING. ments first letter please. Box G -13, BROADCASTING. market FM near Washington, D.C. is looking for top performer to become our #1 salesman. Long hours, Combo- , salesmen. East Coast single market. Chief engineer. Directional. To $18,000 for right per- much work. If you want to grow, this is the one. Box G -165, BROADCASTING. son. Send resume, references and recent photograph to References required. Box G -139, BROADCASTING. Box G -65, BROADCASTING. E 5000 watt daytimer urgently needs morning

Salesman for AM /stereo FM in Virginia college town. wake -up personality . . . capable communicator will A fine AM-FM operation in Missouri has an immediate Draw against commission. Gas furnished. Hospitaliza- work herd for five- figure salary plus fringe benefits opening for chief engineer. 3 years experience re- tion, paid vacation, excellent working conditions in rush tape and resume to Box G.184, BROAD. quired. Excellent opportunity and pay. Box G-67, ideal location. Reply to Box G -170, BROADCASTING. CASTING. Equal Opportunity Employer. BROADCASTING.

Broadcasting Jul 17 1972 01 Technical Continued Programing, Production, Other Announcers Chief Engineer of non -directional radio station in Continued DJ, tight board, good news, commercials, 3rd phone. Omaha, Nebraska. Salary commensurate with ability. Box E -304, BROADCASTING. Box G.74, BROADCASTING. The BIG APE in Jacksonville has been ripped off Combo, announcer, engineer, copy, production. Equal First experienced AM directional and FM again by the Big City, this time -Detroit. We now phone- -for -the versatility all phases. Prefer small or medium market plus maintenance schedule-permanent have an opening for an off -air production direc- Stereo shift tape, Thomas, Program away from the rat race. 10 years experience. Avail- position for the right person, Equal employment op- tor. Please send resume to Jay Director, Box 486, Orange Park, Florida 32073. able August 1st. Minimum $150. Box G -51, BROAD. portunity in Southern New England medium market. CASTING. Resume and references to Box G -109, BROADCASTING. Program director who wants to bring family up in beautiful Tennessee vacationland where there are no Atlanta. Young working engineer heavy experience Experienced dj /weatherman /critic /writer wishes chal. big city problems. Must have five or more years in in FM antenna systems especially Collins lenging association with human, expansive organiza- automation, radio and be to accept responsibility for sta- Box willing tion. Reply Box G -95, BROADCASTING. transmitters. G -141, BROADCASTING. tion sound. Aggressive successful station. Send air check only. Robert McKay, Box 113, Columbia, Tenn. Have talant that needs more professional direction. Chief engineer- Directional. Send resume, references, 38401. picture and salary requirements to WEAM, Arlington, Cannot learn anything more at present position. fit perfectly into medium market rocker. Ex- Virginia. MOR Would Program Director (with talk show experience). perienced, knowledgeable and good. Box G -107, This is not an "ivory- tower" ¡ob. You will earn your Engineer, qualified, complete UHF operation. KBSA, BROADCASTING. money but will also become a key man in New Box 286, La Canada, Calif. 91011. Hampshire's No. 1 -most respected adult station. You must know contemporary MOR music, the job College student third endorsed desires announcer Chief engineer for 500w daytime AM and 50kw get done without ego- trips, the respect a highly position with hard rock FM or top 40 station. No stereo FM automated. Pleasant working conditions, gain of competent staff and a with and experience but I learn fast. Will relocate anywhere. insurance, paid vacation. Write stating salary re- pull shift warmth wit. tape and resume to B. Mack, Gen. Mgr., Box G -108, BROADCASTING. quirements, experience, etc., to Don Bentley, WBCI, Send WGIR /WGIR -FM, P.O. Box 487, Manchester, N.H. P.O. Box 180, Williamsburg, Virginia 23185. An FOE. 03105. Equal Opportunity Employer. Nightman . Seventeen years professional back- Engineer -announcer for new directional station. Must ground. Finest references. Strong on news. Veteran college. Third ticket. Open to any type check. be good at both. Dort Curtis, 919 -276-2911. WEWO- Situations Wanted, Management with Box G -110, BROADCASTING. WSTS, Laurinburg, N.C. Operations Manager/Program Director: 9 years radio Chief operator for 5kw 2 tower DA -1 and 50kw FM. experience with BA in Broadcasting. Presently major I'll work hard to be the best on your New England. All new XMTR facilities. Require direc- market assistant manager. Experienced in rock; CAW; station. Young, intelligent energetic, "cookin' jock" tional and solid state experience. Contact Douglas contemporary. Looking for opportunity to grow with more than a record player . I put on a Aiken, Technical Director, 1- 603 -669 -1250. stable organization. Box G -100, BROADCASTING. show. Experienced PD, ND, sports play -by-play (eleven), and more! Box G.111, BROADCASTING. Chief engineer . good first -phone technician .. . Where's the medium market owner. operator who experienced in directional, . 5000 watt AM . wants to loaf? I'll sell, program, and manage now; First phone. Quote- "Voice excellent, network quali- 50,000 watt FM remote control . . . FM automation buy later. Box G -113, BROADCASTING. ty." Now working full and part time jobs. Both net- . heavy maintenance all types electronic equip- work, in mid -sized market. Overall experience 8 ment ... five-figure salary plus fringe benefits . General manager. Top sales producer. Self generating. months. Engineer for third station. Prefer Penna., New equal opportunity employer . . Contact Sam Youse, Will lead and motivate staff. 18 years broadcasting, Jersey, Delaware. Box G -131, BROADCASTING. WGSA.'WIOV, Ephrata, Penna. age 35. Excellent references. Currently employed. Box G.125, BROADCASTING. News Experienced announcer. salesman wants to settle in Radio-TV manager with outstanding record. 1966 to Michigan. Box G -132, BROADCASTING. Radio -TV for U.S. firm Somewhere out there is a dedicated young man who present, consultant abroad will take the job of news director in our young news establishing and developing commercial radio -TV. One of Americas most unique personalities available department. He will work and sweat and work some 1958-1966 successful station manager major group in the fall currently top -rated latest A.R.B. Drive time more and take pride in watching it become the very owners in medium to small markets Eastern states. top ten market. Box G -144, BROADCASTING. best. He is not a prima donna who is unwilling to Strong on supervision, creating and producing sales, take direction. He does believe that an excellent news and maximizing net profits. Age 45, B.A., married, Young ambitious d¡, newsman. Tight board, 3rd phone. department is the frosting on the cake. So do I. If children. Available August 1 -15. Box G-142, BROAD- Creative, aggressive salesman. Heavy tape available. you eat, breathe and sleep news get me a resume, CASTING. Box G -149, BROADCASTING. tape and recent pic (if available) in the mail now. Starting salary 150 -165. Gas and complete ins. plan Family man 38, seeks small market management or Hardworking, flexible man de- furnished. coast mod country. Equal Oppor- sales management. 20 years experience all phases. bright, young with Gulf gree in broadcasting, eager to work. Will go any- tunity Employer. Box F -10, BROADCASTING. Write or call collect: 507- 775.2249. Box G -143, BROADCASTING. where. Contact Box G-154, BROADCASTING. Immediate opening for a good news man. Must gather, write, and deliver with authority in this mar- Seek Charlotte area. Currently director manager, suc- Hire, beginner with promise -ME!!! First, rock pre- ket of 100,000. Write Box G -85, BROADCASTING. cessful 15 years oriented sales, sales /management, ferred, broadcast grad, relocate. Gary 301 -464 -2074, management. Sober, professional, cost conscious, ex- Box G -155, BROADCASTING. cellent administrator. Best references. Outstanding News Director . Good opportunity in pleasant Box G -152, BROADCASTING. Northern university community. Must be able to run performance. DJ experienced in news, weather, sports. Basso pro. tight department, have voice and ability to cover fundo voice. West or Southwest location. Available FM exp draining AM profits? Management team and Pay equals ability. All re- immediately. CW or MOR. Box G -158, BROADCASTING. "inside outside". FM black ink. Work plies must include tape and resume in the first reply. will program and sell your into on location. Fee scaled to market. Box G.162, Box G -147, BROADCASTING. Dl, third phone, looking for first break into broad- BROADCASTING. casting. Tight board, good news, commercials, ready now. Box G -171, BROADCASTING. Sophisticated radio -TV news service urgently requires Management. Former AFRTS station manager, PD energetic, experienced newsman, able to write and seeks like position in the West. Small market ac- deliver with authority. Seek dedication. College pre- ceptable. Not floater; looking for permanent job. Experienced announcer- newsman. Prefer news. B.A. ferred. Begin immediately. Call Mr. Blomgren, 217- Reply Box G -163, BROADCASTING. in History, Government, English. Draft exempt, mar- 525 -2251. ried, solid, first phone, six years experience including GM for CW station available. Put my experience in two clear channels, FM, TV, booth, and several net- Programing, Production, Others programing, sales, and management to work for you. work news shots. Any area considered, but please Need $15,000-plus. Box G -164, BROADCASTING. state salary range. Box G.I76, BROADCASTING.

Midwest. We have an opening for Program Director/ Somewhere in broadcasting there is a progressive, Top 40 jock. Experienced. First phone. Super -good. market. Looking a man Progressive station, small for forward- minded owner who is looking for a reliable, In present slot 2 years. Ready for move up. Box who can organize, supervise, good on -air and pro- loyal, stable, eager manager who can handle all G -180, BROADCASTING. duction. We're strong on public affairs, local and phases of the business and give you more effort for area news, sports, farm. MOR. Experience required. your money than you've ever seen before! I mean Attention program directors anywhere! Seeking em- Good wages, if you can qualify. Send tape, resume business! 40 years old; family man; 22 years experi- ployment in broadcasting; will be discharged from to Box G -105, BROADCASTING. ence, of which 10 was in major market. Heavy na- Service Sept. 22. Non-commercial tional sales experience; best references. Seeking experience, college 6 AFTRS- Thailand. Hold FCC 3rd class license Beautiful music programer. We want the best. Send medium or major market opportunity with station or with endorsement. For audition tape write: J. L. Thomp- taped sample, resume, etc. Box G -146, BROADCAST- group that offers a future. I am exceptional! Box G- son, 3103 E. Harry, Wichita, Kansas 67211. ING. 167, BROADCASTING.

Production Manager to pull afternoon shift and do Sales Local Radio: 15 years various formats. 1st phone. commercial production in mornings. Six day week Good news delivery. Professional writing ability. with overtime and salary open for fully experienced manager, Light maintenance. Could learn Chief's duties and Experienced sales salesman and play -by -play maintenance. (at least 5 years on -air) man with outstanding voice, man -looking for position in South. Aggressive complete Mature, dependable. Consider with any area. Moderate warm house -wife personality and clean record which proven track record in medium and large salary. Box 293, W. Terre Haute, small, Indiana. will be thoroughly checked. Long established New markets. Good organization and promo experience. England contemporary MOR regional facility. Send Need five figure income with possibility of more. tape, resume and salary requirements to Box G.185, Send inquiries to Box G.!22, BROADCASTING. Announcer with first, desires position, in medium BROADCASTING. Midwest market. MOR or country format. 61/2 years Southeast-Sales manager. announcer sportscaster 18 experience, married. Call Craig, 906. 786 -5551. Promotion director. Wanted a creative individual to years experience -10 with present employer. Prefer or research ideas broadcast promotions. small market part ownership Excellent originate for opportunity. DJ Tight board, personality, charm, wit, plus voice. You will be responsible for developing the idea into background. Box G -136, BROADCASTING. MOR, top 40 with production. Ready to move. Ira a complete "packaged promotion" including collateral 212- 626 -7749, 3173 44th Astoria, material, prizes, etc. and assist in selling them to Account Executive. Exceptional candidate. A top sales St., N.Y. stations on a barter basis. Salary based on results, so producer. Over 400 sales orders per year for the past if you are not good don't apply. Unlimited potential. eight years. Strong new accounts -new business abili. Young CAW jock, versatile. Career academy grad., Send detailed resume to: International Promotional ties. Seeking advancement opportunity in sales, sales 3rd phone. Seeks employment in Southeast. Contact Consultants, Inc., 915 Sunrise Boulevard, Fort Lauder- promotion, or management. Will relocate. Attractive Dick Brooks, Church St., Bulla Gap, Tenn. 37711. dale, Florida 33311. income imperative. Box 37, New Britain, Conn. 06050. Phone 615-235 -7843.

Broadcasting Jul 171972 62 Announcers Continued News Continued News 1st phone. 3 yrs. MOR copywriting, production, talk Sportscasting or newscasting. Want to get started in Major market VHF Network affiliated station in Mid- shows, underground. Good references. Let's go. Lee either field. Attended Don Martin School. 6 years west needs program talent as Editorialist. Applicants HazeIle, 3440 Jordan Rd., Oakland, Calif. 94602. journalism experience. 3rd phone. For tape contact must have background that emphasizes news. Oer Steve Andrews, 528 N. Pauline #5, Anaheim, Calif. station is fully dedicated to NEWS and thus we have 1st phone, uptempo MOR, progressive CW, excellent 92801. the finest facilities available. Send resume and audi- personality. Bill Homer, 1007 Third St., Imperial Beach, tion tape to Box G -159, BROADCASTING. Calif. 92032. Field reporter- Serious minded, well versed, experi enced, professional, versatile, good writer. Have cov- Midwest station in top 20 market is looking for news First phone, Brown grad, AA Degree Mass Communi- ered everything from general municipal events to talent to co- anchor prime time newscasts. Previous cations. 21/z exp., cable and radio. Will consider national stories such as the "Harrisburg 7" Trial. Will experience must confirm a team man with personality any offer. Available now. Bob Krebs, Jackson, Minne- consider anything from general street reporting, and a total commitment to news. Resume accompanied sota 56143. 506 -847-3471. human interest, to state capital assignment. Late 20's, with VTR to Box G.160, BROADCASTING. single, college educated with political science major. Yesl Columbia School of Broadcasting graduate, 3rd Will relocate. Prefer East, but will consider all offers. News director production manager for exciting top endorsed, will relocate, dj hopes. Freddie Downs, Write 162 Hillside Circle, Villanova, Pa. 19085 or 20 network stations. Going for number I. Box G.179, 1327 Kiowa St., Leavenworth, Kansas 66048. Phone 215 -MU 8.7023. BROADCASTING. 1 -913- 682 -4961. Programing, Small town radio. 15 years various formats. 1st phone. Production, Others Programing, Production, Others Prefer short air shift, production duties and assist with maintenance. Good news delivery, in- Do you need a country (mod) P.D.? I have 8 hard friendly Operations -Traffic. If are a I you traffic manager or #2 formal air personality. Mature, dependable, congenial. years experience w /3rd. enjoy people. Don't believe in Versed person and you are looking for the big step up, this Available immediately. Smith, Box 293, West Terre scare tactics. w /mod sound, local news -POP sports, production, copy and remotes w /market analy- is the ad you answer. Top -10 independent needs a Haute, Indiana 47885. sales- oriented person cation. I want my jocks ex- rockers under 33. A full with drive and ambition enough time news hound that's a digger, and fresh jingles. to carry them to the top. Money, security, oppor- Gospel & country western. 3rd endorsed, some exp. tunity are no problem to the person. voice. Mature. Send: air checks of your best and worst, and a list of right EOE. Good Frank Saffell, 410 Ewing St., Hot All replies acknowledged and confidential. Reply to Springs, Ark. 501- 624.2838. your references complete with your last P.D.'s telephone number. Box G -24, BROADCASTING. Box G -129, BROADCASTING. Part -time job wanted by former jock in Mid -South. Ace Major SW celer production facility . VHF, AM, 901- 365 -8149. 3488 Mobile Drive, Memphis, Tennessee. copywriter, ace production, ace jock; tired of being ace in hole. Heavy experience. Radio, TV or Medical TV /Film . . expanding production -engi- agency. Box G -114, BROADCASTING. neering staff. PBS, NPR station affiliates. Producer - Anneuncer -MOR, top 40, progressive. Immediate avail. Director: production /writing background required. ability. Prefer NJ, NY, Pa. Gary Maclver, 485 Valley Want a production manager Film Producer: TV /Film writing background required. Street, Maplewood, NJ 07040. 201 -763 -1957. -not just a production man? Currently in half -mil market. Rock or con- Both faculty /staff status (t/s time teaching). Producer- temporary. Agency level type. Box G -124, BROAD- Writer: minimum two -year medical production back- Technical CASTING. ground. Film Assistant: minimum one -year 16mm medical production background. Minimum BA faculty. Chief engineer. 17 years AM- FM -DA. Presently located Seasoned CW programer, if numbers mean dollars, Spanish bilingual desirable PTV /ITV. Resumes with in midwest. Box G -123, BROADCASTING. I'll get results, major only, replies confidential. Box inquiries: Director, Radio -TV Bureau, University of G -137, BROADCASTING. Arizona 85721. Equal Opportunity Employer. First phone operator desires maintenance experience Southeast. Box G -151, BROADCASTING. San Francisco P.D.- creative, practical programer - careful researcher- excellent administrator- extensive Situations Wanted, Management I am looking for a permanent position as chief engi- experience in all phases of programing and opera- neer. In radio since '59. Experienced in all phases of lions- seeking new, challenging opportunity. Box G- Post Grad, thirty -one, married, ten years TV product radio. Prefer Iowa. Box G-156, BROADCASTING. 161, BROADCASTING. lion and program experience, good references, seeks TV management position. Box G -86, BROADCASTING. Large market chief. Proven track record of boosting Bright gal in charge of community involvement for loudness and signal penetration. AM -FM directionals, large top 10 market station, including h, Billing or collection problems? Positive results. Ac- proofs, construction. Age 27, married, BS. Currently special projects. Seeking challenge, growth with com- countant, early thirties, four years with network employed NE at 12K salary. Box G-183, BROADCAST- munity minded radio or TV operation. Box G -168, affiliate in top ten market. Sales oriented. Box G -97, ING. BROADCASTING. BROADCASTING.

First phone, C.E. 15 years. Audio proofs, AM /FM. PD, medium market, prefer Midwest. Presently PD Program Director. Professional broads , with A.B. No announcing, no directionals. Anthony Ostopoff, for major market rocker changing formats. References. degree and national awards for programing excel. 703 -962-3795, Box 114, Covington, Va. 24426. Box G -182, BROADCASTING. lance, seeks position as program director. Twelve years experience in all phases of radio -television: News Black P. D. Looking. 919.483 -6530. programing, production, news and public affairs, promotion, personnel, license renewal. Currently As- Local news specialist seeks small or suburban market. sistant Program Director at nationally respected VHF 913- 543.5868 or Box G -112, BROADCASTING. network affiliate in top twenty market. Would consider position of Public Affairs Director or Executive American journalist ... experienced ... dependable Producer. All replies considered and answered in con- TELEVISION fidence. Box G -140, BROADCASTING. . professional . . currently employed by major L American radio -TV network as resident correspondent in Europe . . seeks challenging position in the Help Wanted Sales Sales United States. Write Box G -117, BROADCASTING. Southwest VHF, one station market needs self-starter Seek Charlotte area. Currently successful, 15 years, Young newsman, currently working part -time on major with experience. Salary and commission. Active list. mostly sales, sales /management. Professional TVB market FM, looking for full -time position in small or Many dollars to be made. Great outdoor recreation Trained. Excellent sales record and references. Box medium market. College graduate with Journalistic area. Don't hesitate -send complete resume now. Equal G -153, BROADCASTING. and Political Science background. Third ticket. Limited opportunity employer. Box G -60, BROADCASTING. sales experience. Box G -118, BROADCASTING. Pro -retail salesman wanted by group- owned, North Into d in a newsman? I'm interested in a good Central, middle market, net -affiliate. Good list, plus Announcers challenging position. Five years experience, now seek- fine future for TVB trained, experienced producer. ing medium to major market. Box G -121, BROAD- Resume and picture to Box G-88. BROADCASTING. Black MOR personality for 2th years in Northeast CASTING. seeks move to TV. Will consider any position any - where. Box G -115, BROADCASTING. Why "Breast- Feed" two strangers? Get professional Technical team for upcoming basketball and football. You get Network announcer /air personality desires position experience, knowledge, knowhow for reasonable Maintenance engineer for Midwest UHF. Must have with promotion minded major market radio or tele- prices; We get exposure. Box G -130, BROADCASTING. experience in VTR, color cameras and UHF transmit- vision station. Excellent references education and ter. Must state salary requirements first letter. Box experience. Need greater challenge. Box G -120, Competent sportscaster, 23, with major college play - F -211, BROADCASTING. BROADCASTING. by -play experience seeking employment. Box G -138, BROADCASTING, Enjoy the best weather in U.S. -Atlanta. Require TV College grad, with FM and closed circuit experi- engineer, good maintenance background. 1st class ence. Good sports background. Married, no children, Three years experience in major university sports in- FCC license required. Send resume to Chief Engineer, will relocate. Box G -150, BROADCASTING. cluding hockey. Sportcasts, interviews, pre-game/ 1018 West Peachtree St., N.W., Atlanta, Ga. 30309. post -game shows and sports director. If you have the Original programs NYC TV. Own radio program. 3rd Major SW facility . VHF, AM, opening, I have the ability to make your sports pro- color production endorsed. Announce, sell, production. Relocate. 609- gram top -notch. Box G -169, BROADCASTING. Medical TV /Film . expanding production-engineer- 924 -6156. ing staff. PBS, NPR station affiliates. Broadcast engi Sports- sales, experienced, employed, 26, excellent neer: experienced VTR, camera operation /maintenance. voice and style, seeking major college or network CCTV Engineer: operate, maintain Medical Center color Technical play -by -play or sports. Sales combo, best references equipment. Minimum five years experience CCTV, in industry. Tapes available on request. Box G -173, CATV or broadcasting. Resumes with inquiries: Di- 1st ticket; 29; 2 years experience in switching, film BROADCASTING. rector, Radio -TV Bureau, University of Arizona 85721. slide projection, emir operator with network affiliate Equal Opportunity Employer. and maintenance. Seeks quality station. Box F -205, Experienced sports director all play -by -play, news, BROADCASTING. disc jockey call (516) (MA 13583). The Grass Valley Group, Inc., is seeking a television systems design engineer. Applicants should be thor- Experienced reliable first phone operator, Southeast. Ne -18 years radio -TV news, production, inter- oughly familiar with video and audio systems. Manu- Box G -91, BROADCASTING. view experience. Strong voice, authoritative delivery - facturing experience desirable but not mandatory. inside /outside ability. Keith Bryden, 5750 Amaya BSEE or equivalent experience required. The Grass TV, switcher, director, first, BA, editing, announcer. Drive, La Masa, Calif. Valley Group is located in the Sierra Nevada moun- 315- 47B -8896. Box G -94, BROADCASTING. tains of Northern California, away from smog, traffic, Free -lance newsman will cover your state's delegations and large city problems. Send a personally written NET News engineer is ready for technical director or to Democratic and Republican Conventions. Contact resume to Mery Graham, Chief Systems Engineer, PO supervisor in smaller market. Box G -145, BROAD- Dick Leone, 1- 305 -751 -9629. Box 1114, Grass Valley, California 95945. CASTING.

Broadcasting Jul 17 1972 63 Technical Continued FOR SALE EQUIPMENT Miscellaneous Continued

"Free" Catalog . everything for the dee¡ay! Experienced production engineer-excellent references Heliax. styroflex. Large stock -bargain prices N. -tested books, eirchecks, wild tracks, old radio -first phone -will relocate. Lee Erickson, 1011 and for price and stock lists. Sierra Comedy certified. Write shows, FCC tests, and morel Write: Command, Box Lincoln St., Burbank, California 91506 or 714 -327- Western Box 23872, Oakland, Calif. 94623. Electric, 26348, San Francisco 94126. 4646. Phone (415) 832 -3527. Engineer; 1st phone, BSEE, resume and references How much is a job worth ...? For a complete, up- !GM 500 system. Excellent condition. Includes random dated listing of all known radio openings in the U.S., on request. John Peterson, Box 161, Shell Lake, Wis- select and Instacart. Change of plans necessitates consin 54871. rush 510 to: Franklin -Madison Assoc., Box 8027, automation sale. WOBK, 518- 462 -5555. Box 1300, Akron, Ohio 44320. Albany, N.Y. 12201. Engineer age 32, 5 years experience, mostly TV, watch. Prefer live at Do PD's ignore your tapes . Friends say you've wants transmitter transmitter Surplus 1,187' TV tower and /or RCA TF12AM an- 1600 E. got that major market sound, but the big ones won't site. Consider all locations. H. W. Bohannon, tenna, located 6 miles NW Crescent, Oklahoma. Con- Alabama 35674. listen? Find out what mistakes you're making by Avalon Ave., Lot All, Tuscumbia, tact Engineer, KOCO -TV, POB 32325, Oklahoma Chief sending us your tapes and resume. Our professional City, 73132. (405) 848 -3311. consultants have heard the best . and the worst, News 61/4" Andrews Rigid T/L 775' type 82503, 75 OHM and know what it takes to make or break it. Send 3 yrs. old, hangers, elbows, gas stop, misc. parts. tape and ten dollars -Broadcast Media Consultants, 188, Falls, Box 187, Bradley, Illinois 60915. Attention Walter Katz. 17 years Broadcasting, B.A. Degree Radio -TV -Film, Excellent condition. P.O. Box Menomonee 4 years as News Director of Wisconsin. age 34. Just completed Sales, management. large group ownership TV station Station problems? programing, medium California, Patch panels -CoAxial, (2), 3t /5" 50 ohm, 10 X 10 Experienced consultant. Graduate degree. Write in . No. 1 rated in all news blocks. Desire a perma- plus dummy load connection. Dielectric Communica- confidence for information. Melear 6 Associates, Box nent move to a larger market as reporter, anchorman, tions Type 3233P. Unused. Complete specs available. 52495, Atlanta 30305. or part of news management team. Will consider any - Original cost about $7000 each. S -W Elec., Box 23872 here prefer warm climate. I'll do your job. Oakland, California 94623, Telephone (415) 832 -3527. 30 reels vintage Negro newsreel film. 35mm sound, Box G -70, BROADCASTING. 1,000 Watt UHF translator, Ampex with modularized first $500 takes all 30 reels. Box 9530, St. Louis, Mo. First job. B.A. in Broadcasting plus vocational train- power supply (with Bogner Antenna). Channel 36 in, 63161. ing in broadcasting. Have concentrated on combining Channel 79 out, KGSC -TV, San Jose, California PH. newscasting interests with a broad liberal arts back- 408 -298 -6679. ground. I offer professionalism, imagination, and as Revox, Electro- voice, INSTRUCTION many hours of hard work as you need. Box G -81, Fidelipac, Spotmaster, Gately, and a variety selected BROADCASTING. Beyer, ORK, Spectrasonic of used equipment. Communication Medias, Box 2292, First Class FCC License theory and laboratory training Bethlehem, Pa. 18001. 215- 691 -3111. Award winning, veteran professional TV and radio in six weeks. Be prepared . let the masters in the nation's largest 1st class FCC licensing sports and newscaster, with national contacts from Cartridge tape equipment -New and rebuilt guaran. network of schools train you. Approved for veterans and ac- competitive and coaching background, currently and teed. Autodyne. Box 1004, Rockville, Maryland 20850, credited member National Association of Trade and successfully employed in general management and (301) 762.7626. sales, wishes to return to (1) straight sportscasting Technical Schools. Write or phone the location most convenient to you. Elkins Institute in 2603 including play -by-play, (2) sports and news, guaran- Mono Automation unit built by Aitken. Includes 4 Dallas' Rd. 357 -4001. teeing a highly dignified image in voice, presenta- Ampex 450 playback decks and Ampex Record play- Inwood in tion, and photogenics that sells. The best refer- back Deck Series 8000. Torke Program Selector 6500. Elkins in Ft. Worth, 1705 W. 7th St. ences. Write Box G -83, BROADCASTING. Hewlett -Packard Mono FM Frequency and Modulation Contact Radio, Monitor. 300. George Melin, KLIZ Elkins in 3518 Travis. Sportscaster- currently employed in radio news and Brainerd, Minnesota. 218-829-2853. Houston, television sports seeks fulltime sports position. Ex- perienced play -by -play, baseball, football, basketball, Elkins in San Antonio, 503 5. Main. 1 Ratheron IKW Transmitter in good condition, ready and golf. Box G -119, BROADCASTING. for use. Call or write KLUF Radio, Box 1866, Lufkin, Elkins in Hartford, 800 Silver Lane. Texas 75901. Phone 713.634 -7773. Mature broadcast journalist with BS degree. Currently in news and Elkins in Denver, 420 S. Broadway. in medium market. 13 years experience FM Transmitter: Collins 10KW power amplifier in sports. Box G -128, BROADCASTING. excellent condition, $4,500. Also available, Gates 250 Elkins in Miami, 1920 Purdy Ave. watt driver, fair condition, Chuck Spencer assistant, Statehouse $250. Female network news production C.E., KRFM, Box 10098, Phoenix, Ariz. 85016. writer seeks reporting position. Degree. Relocate. Box Elkins in Atlanta, 51 Tenth St. at Spring, N.W. G -133, BROADCASTING. UHF translator, EMCEE Model U HTU- 100.D. Less than Elkins in Chicago, 3443 N. Central. four years old, no longer needed because of parent news, in- Newscaster -18 years radio -TV production, station power increase. Input on channel 50, output Strong voice, authoritative de- Elkins in New Orleans, 2940 Canal. terview experience. 100 watts on channel 72. Can be retuned. Mint con- Good on- camera appear- livery- inside /outside ability. dition. Harry Garba, WCAE -TV, St. John, Indiana 461 -4596. Elkins in 4103 E. Lake St. ance. Keith Bryden, 714. 46373. 219 -365-5150. Minneapolis, 13 TV -Radio news- sports (Waiting for your call) years McMartin TBM.3500 Modulation Monitor and TBN- Elkins in St. Louis, 4655 Hampton Ave. to move up to major - director. More than ready Frequency Monitor. Both in to mold talents. Navy 3000 excellent condition. medium market for opportunity Contact WMOA FM, Marietta, Ohio. 614.373 -1490. Elkins in Cincinnati, 11750 Chesterdale. vet, degree. Consider any open door for 8850M plus. Coast. VTR, tape and personal interview Prefer West Plate Transformers for Gates BC and RCA BTA- Elkins in Oklahoma City, 501 N.E. 27th. -2847, 440 Beech -IF upon request. Norm Howard, 805- 489 1M AM transmitters. One each available. Write: Com- Calif. 93420. St., Arroyo Grande, mercial Radio, Box 176, Springfield, Vt. 05156. Elkins in Memphis, 1362 Union Ave. 25 years experience with Professional Meteorologist. Raytheon transmitter parts for RA -250, RA -1000A and AMS Television Broad- Elkins in Nashville, 2106 -A 8th Ave. S. 3 years plus in television. RA -5A AM transmitters. Raytheon transformer repair casting Seal of Approval. Bill Zeliff, 1131 Broadway, service available. Write for prices and information. Elkins in El Paso, 6801 Viscount. Dunedin, Florida 33528. CA Service, Springfield, Vt. 05156. TV Newsman. 12 years experience. Worked up from Elkins in Seattle, 4011 Aurora Ave., N. Video tape recorders, RCA TR4 and TR3, wired for news Four years at major market reporter to director. color playback and editing, presently in service. Call station as news director. Strong on -air personality. Philadelphia 215.543.3548. Elkins in Colorado Springs, 323 South Nevada Ave. Good administrator. Art Johnson, 5669 62nd Way North, St. Petersburg, Fla. 813 -544 -8157. Trade in McMartin 8.802 Stereo console in very good Since 1946. Original six week course for FCC 1st class. 620 hours in all cond. Also field test B -802 in fair cond., both with of education technical aspects of broadcast operations. Approved for veterans. Low - Programing, Production, Others full guarantee and S -1 or S -2 options available-Used Equip. Dept., McMartin Industries, 605 N 13th St., cost dormitories at school. Starting date Oct. 4. Omaha, Nebraska 68102. 402 -342 -2753. Reservations required. William B. Ogden, Radio Opera- Experienced Black radio personality seeks employ- tional Engineering School, 5075 Warner Ave., Hunt- ment as children's show host or work in ETV. Has a Ampex designed Model 450 background music tape ington Beach, Calif. 92647. list of unusual vocal characters, excellent for cartoon reproducers, both new and factory reconditioned voice overs. Box G -116, BROADCASTING. models available from VIF International. Box 1555, R.E.I., 3123 Gillham Road, Kansas City Missouri Mtn. View, Calif. 94040. (408) 739.9740. 64109. (816) 931 -5444. Or toll free: 1 -800- 237 -2251. WANTED TO BUY EQUIPMENT Sale -closeout. 3 RCA TK41 studio color cameras with R.E.I., 809 Caroline St., Fredericksburg, Virginia lenses, tripods, Fearless heads, 300' cable each, pack- 22401. Call Ray Gill (703) 373 -1441. Or toll free: age $6,600 or $2,650 each. Bell 6 Howell Jan pro- 1.800- 237 -2251. CI-TV Duo -Crawl horizontal and vertical operation or jector mag /opt on base, $850. EMI 41/2" BEM studio equivalent. Box G -172, BROADCASTING. camera lenses and cables, $1,500. Marconi Mark IV R.E.I., 1336 Main Street, Sarasota, Florida 33577. Call 41/2" BEM studio camera lenses, tripod dolly, cable, 1813) 955.6922, or toll free: I -800- 237-2251. $2,500. RCA TK21B B&W film Vidicon camera, $600. equipment needed immediately. Used broadcasting All FOB, Las Vegas. Contact Frank Anderson, 702- Licensed by New York State, veteran approved Cash paid. Box G -73, BROADCASTING. for 870 -2020, or John Ettlinger, 213-652-8100. FCC 1st Class license and announcer -disc-jockey training. Contact A.T.S. Announcer Training Studios, 25 We need used 250, 500, 1 KW, 5 KW 6 10 KW AM West 43 St., N.Y.C. (212) OX 5.9245. and FM transmitters. No junk. Guarantee Radio Supply 1314 Iturbide St., Laredo, Texas 78040. MISCELLANEOUS Corp., First class F.C.C. license theory and laboratory training in five weeks. Tuition $333.00. Housing $16.00 20 -80 watt FM mono transmitter for community sta- Deejaysl 11,000 classified gag lines. $10.00. Uncon per week. VA approved. New classes start every Mon- tion. Willing to discuss any and all. Peter Coffee, 13 ditionally guaranteed. Comedy catalog free. Edmund day. American Institute of Radio, 2622 Old Lebanon Evelyn Road, Port Washington, N.Y. 11050. 516 -883- Orrin, Mariposa, Calif. 95338. Road, Nashville, Tennessee 37214. 615-889-0469. 9196.

Prizes! Prizes! Prizes! National brands for promo- F.C.C. Type Exams . Guaranteed to prepare you Used Equipment -Cartridge machine, consoles, tape tions, contests, programing. No barter, or trade for F.C.C. 3rd, 2nd, and 1st phone exams. 3rd class, decks, etc. No transmitters. Tell us what you have better! For fantastic deal, write or phone: Tele- $7.00; 2nd class, $12.00; 1st class, $16.00; complete for sale. Commuincation Medias, Box 2292, Bethle- vision 6 Radio Features, Inc., 166 E. Superior St., Package, 525.00. Research Company, Rt. 2, Box 448, hem 18001. 215-691.3111. Chicago, Illinois 60611, call collect 312- 944-3700. Calera, Alabama 35040.

Broadcasting Jul 17 1972 64 INSTRUCTION Continued Help Wanted Continued Situations Wanted Programing, Production, Others Pennsylvania and New York. F.C.C. first phone in KLZ- DENVER 1 to B weeks. Results guaranteed. American Academy TOP VOICE BY MAIL of Broadcasting, approved for veterans, 726 Chest- A Group One Station -Needs Strong Afternoon nut Street, Philadelphia, Pa. 19106. WA 2 -0605. Experienced pro with nearly ten years Traffic Personality at major stations in major markets will FCC 1st phone in 6 weeks. Money back guarantee. Contact -Russ Knight tape up to ten minutes of copy (any Cost $370. Announcer/disc -jockey training classes KLZ Radio Station number of pieces) for 520. Any style for start every month. Graduates Nationwide. National 123 Speer Blvd. any format -friendly MOR, hip rock, Institute of Communications, 11516 Oxnard St., North Denver, Colorado 80217 beautiful music, etc. Free samples. Hollywood, Calif. 91606. (213) 980 -5212 An Equal Opportunity Employer Box G -134, Broadcasting

Think about it. We cost less but take more time to prepare you for a first phone. 10 weeks $355. It's the best way. State approved. Omega Services, 333 Help Wanted Sales East Ontario, Chicago, Illinois 60611. 649 -0927. 500 MILE RACE DOUBLE HEADER SCHAEFER 500 -PENNSY 500 Earn Electronics Degree mainly by correspondence. F.C.C. license preparation included (optional). Ac- SALES MANAGER Saturday /Sunday -July 29/30 credited, Accrediting Commission NHSC. G.I. Bill approved. Free brochure. Write: Registrar, Grantham AM -FM -TV * * * * * * * * * * ** School of Engineering, 1505 N. Western, Hollywood, Join Coast to Coast Radio Network: California 90027. Must be creative, proven producer Associated Sports Ent /Empire Radio Prod. On the air announcer training at R.E.I. features in- and willing to work hard. dividual, realistic preparation for your Radio /TV 509 E. 24th St., Brooklyn, N.Y. 11210 career. R.E.I: s engineering course features intensive 100% incentive compensation. training for the FCC First Phone! Complete either 212 -859- 9370 201-828 -5884 course in just five (5) weeks! Call 1- 800.237 -2251 toll Small free for brochure. Write: R.E.I., 1336 Main Street, overseas market. Send re- Sarasota, Florida 33577. sume to: TELEVISION Increase Sales! If you spend fifty dollars worth of time chasing thirty dollar sponsors, you're losing Pacific Broadcasting Corp. Help Wanted Management money. Learn how to plan your day to get the big accounts. The Willing Dynamic Power Sales Semi- Box 4288, Burlingame, Calif. 94010 / nar is designed for account executives in small and DIRECTOR OF MARKETING broadcasting company medium markets who want to learn how to sell Unusual opportunity with station salesman interested in Radio Advertising effectively. Most often what is for television corporate sales Candidates should needed is a basic change of approach to selling. If planning. M.B.A. degree or have equivalent educa- you feel that you are ready for an important change possess Programing, Production, Others background. Minimum of three years sta- in your life; if you want to experience the delight tional tion Sales experience. Top salary and excellent of becoming a top -notch money -earning Radio Adver incentive arrangement. Call Ron Curtis at 312- tising Salesman, let me help you. If yours is a radio 693.6171 for a confidential discussion regarding station in a cluster of small or medium market stations Director this position. simply do this: Organize a group of salesmen who Production would like to attend my Seminar. A minimum of ten and a maximum of fifteen salesmen would be just Major market 50KW radio. Great op- Help Wanted News fine. The Willing Sales Seminar will then come to your market and conduct a Dynamic Power three day portunity to grow in major station Seminar. This process of my traveling to you saves group for the right creative pro- METEOROLOGIST you time and travel expense. The organizer of the WTLV Seminar attends the Seminar without cost to him. ducer. Send sample tapes and re- My fee is just one hundred Dollars per salesman sume. TeLeVision 12 plus my actual out -of- pocket travel and lodging and of Jacksonville, cost of room where Seminar will be given. When Florida, several stations share the cost of my expense it is Box G -157, Broadcasting infinitely less expensive than sending salesmen long Equal Opportunity Employer (M /F) is interested in receiving applica- distances to seminars where they not only have to tion for a well qualified meteorolo- pay for their individual travel, etc., but also take gist with T.V. experience. Send re- more time off the street. I guarantee your fee back if you don't like my feedback. Si Willing is the sume, picture and video tape, if author of the best selling book, "How To Sell Radio Situations Wanted available. Great opportunity in a Advertising." Contact Si Willing, Radio KMAR, Winns- dynamic Florida city now the 61st boro, Louisiana 71295 or call 318 -435-5644. U.S. market. Contact: Need 1st phone fast, Then the Don Martin School ARIZONA'S TOP RATED Mr. Gen Schmidt, President intensive Theory Course (five weeks) is the one you WTLV need (approved for Veterans) (Bank financing avail- TALK SHOW HOST P.O. Box 1212 able). Learn from the finest instructional staff in the Florida 32201 country. Utilizing animated films in addition to other (Award winning salesman and Jacksonville, visual aids you are assured of obtaining your 1st phone as well as gaining a good basic background in adv. copywriter, too) Situations Wanted Technical communications electronics. Our proven record of success is surpassed by no e. Why take chances on Experienced radio and TV. second best or Q &A courses? Our next intensive -both PROFESSIONAL BROADCASTER Theory Course will begin July 31, 1972. For addi- Station in process of being sold. Over sixteen years of dependable tional information call or write Don Martin School of hands -on experience in technical oper- Radio & TV, 1653 N. Cherokee, Hollywood, Calif. Call Earl Baldwin, 602 -264 -2515. ations, maintenance, supervision, con- 90028, HO 2 -3281. struction ad administration. Prefer West Coast or Southwest station with heavy responsibilities and solid future. All reasonable engineering offers considered Situations Wanted Management and answered promptly, RADIO Box G -181, Broadcasting Help Wanted ATLANTA Wanted News Sales, Programing, Engineering. Experi- Situations enced in all three. Management background, 12 years in radio, some TV, OUTSTANDING NEWS DIRECTOR Major market. Graduate degree. Family situation forces move to Atlanta, You Documented track record in build- will not be disappointed with my cre- BEAUTIFUL dentials. ing top ratings. Employed pro who P.O. Box 52495, Atlanta, Ga. 30305 knows what's happening in TV news We want the best Beautiful and how to apply it to your station. Box G -166, Broadcasting Music Programer in the Situations Wanted News 1 submit taped SPORTSCASTER SPORTSCASTER U.S.A. Please Major market pro with considerable PBP ex- Employed, 26, seeks new challenge in perience now available. I'm looking for a sta- music sample, resume, etc. PBP. Major college or network sports. tion that desires its sports director to come up I'll not only announce a great game, I'll with hard stories that fit in with a fast pace sell it as well. Best references to indus- newscast but still remain personable. Scoops, try- they're worth a look alone. Tapes commentary, PBP, tight film work, long hours Box G -146, Broadcasting on request. ant dedicated work all part of my package. Money not the key factor. It's your atmosphere. Box G -174, BROADCASTING Box G -178, Broadcasting

Broadcasting Jul 17 1972 85 For Sale- Equipment r FOR SALE Stations 7

STATIONS FOR SALE Used AM /FM Transmitters THIS SPACE ARIZONA. Priced at one and one -quarter 1. gross. Profitable. 5100,000. $25,000 down. CCA has obtained following in trade: If dis- satisfied full credit will be given against pur- 2 ROCKY MOUNTAIN. Exclusive. Full time. chase of new CCA transmitters. DOES IT Profitable. $230,000. Terms. SOUTHEAST. Exclusive AM -FM, Illness 1 KW AM- Continental 314D-$2500; Gates BC1T 3 . forces sale. $135,000. Terms. - $2500; BC1F-$1900; Vanguard --$1800. If you need help, the right job-or 5 KW AM-Collins 21E- $8000; Gates BC -58- ;7500. for any needs related to broadcasting -place your ad here. 10 KW AM -Gates BC -1OP -$10,000. You belong in Jacic L. Stoll FM Exciter-Moseley LPE- 10,$1000; CCA FM-10D and ASSOCIATES (mono)-$1200; Gate FM -10B -$350. Broadcastingii 6430 Sunset Blvd., Suite 1113 ewsweekly of broadcasting and allied arts FM -1 XW -ITA FM- 10008-;2000; Gates FM -1B- P.O. Box 550 $2500; CCA FM-1000D-$5500. 1735 DeSales St., N.W. Los Angeles, California 90028 Washington, D.C. 20036 Area Code 213 -464 -7279 FM -3 KW - GE -BT-3A - $1000; CCA-3000DS - $8500; Raytheon Amp -$350. Employment Service FM -5 KW -Gates FM- 513- $7500; RCA- 13TF -SB- $3000; Gates FM 5G-$7000; ITA 50008 -(with 527 Madison Ave., New York, N.Y. 10022 stereo Gen) -$7000; CCA-5000 DS + Gen - 510,500. î1:aLiar fTrbia iirnkrr>3 fur. FM -10 KW-RCA BTF100-$10,000; Bauer -$8800; 116 CENTRAL PARK SOUTH GE BF- 10A- $1000; Collins 734 with S. G.- $3500. 13 NEW YORK, N.Y. FM -20 KW -Gates FM- 20B- $11,000;RCA BTF -20C BROADCAST PERSONNEL AGENCY 1212) 265 -3430 -$12,000; CCA- FM- 200000S-$17,500. Shorten Barish, Director Also available used monitors, studio Instruction equipment. Contact Bob Sidwell at- CCA Electronics Corporation BROADCAST SALES SCHOOL 716 Jersey Avenue Five of Southeast's most successful broad- CENTRAL TEXAS: Small market FM. Cable con- Gloucester City, N.J. 08030 casters conduct classes lasting one week nection. Possibilities. $45,000. 609-456.1716 beginning every first and third Monday. Terms. Classes limited to 20. For small to medium SOUTHWEST: Dominant AM /FM in medium mar- markets only . we teach any one who ket. Profitable. $410,000. Terms. Miscellaneous wants to learn how to sell radio. Call (404) 377 -1000 or write MIDWEST: Small market VHF -TV. Good cash flow. Box 1483, Atlanta 30303 Super equipped. $1.5 million. Terms. TV /Radio Broadcasters Want to improve your rating points? We WANTED TO BUY provide animated television commercials Stations sOVww for your station on a barter basis. INCORPORATED

BATACH SYNDICATIONS, INC. STATION WANTED BROKERS A CONSULTANTS Box 98810 Seattle, Wa. 98188 AM daytime or AM /FM in small or medium market North Carolina, South MERCANTILE BANK BLDG. Call collect (206) 878 -8900 We oper- 2110 Carolina, or Georgia. presently DALLAS, TEXAS 75201 (214) 651 -8088 ate an AM /FM and are looking for our second station; low down payment and terms. Box G -135, Broadcasting

OKLAHOMA FOOTBALL 7 WANTED TO BUY Stations LARSON /WALKER & COMPANY Now available in your market, high - Brokers, Consultants, & Appraisers scoring, exciting Oklahoma vs. Ne- Corporation interested in acquiring Los Angeles, Calif. 90067 Wash., D.C. 20006 braska, Colorado, Texas, etc. AM or FM properties in Southeast or Southwest. All replies confiden- 1801 Ave. of the Stars 1725 Eye St., N.W. Complete schedule or special pack- Century City, Suite 501 Suite 714 tial. 213/277.1567 202/223 -1553 age of 6 top games. Box G -175, BROADCASTING Contact: Kenny Belford, Mgr. Oklahoma News Network 1800 West Main St. Oklahoma City, Okla. 73101 RADIO STATION FOR SALE 405- 235 -1671 $250,000 annual cash flow. Prefer exchange of stock in substantial listed com- i pany, but will accent cash, but not on terms. Reply to Phillip Gainsley, Atty., 815 Farmers & Mechanics Bank Building, Minneapolis, Minnesota 55402. YOUR ANNOUNCERS ARE PROBABLY GREAT But, variety being the spice of sponsors, you might like a change of voice occasionally. Network quality, warm, professional voice will voice your spots to provide that variety. Any spot $15.00. Any format $25.00. 10% cash discount. First spot introductory price $5.00. Gulf Small Daytime $350M Terms Fla. Small Profitable $200M Terms Satisfaction guarantees or money refunded. Send copy Daytime 125M NE Small AM & FM 145M Nego and instructions to RICK O'SHEA PRODUCTIONS, BOX SE Medium 29% 290, LAS VEGAS, NEVADA, 89101. Ask for free Las MW Metro Profitable 550M Nego MO. Small Daytime 110M SOLD Vegas show info and reservations. Texas Metro FM 65M Cash East Metro AM & FM 565M Nego NE AM & FM 390M 29% MW Major Fulltime Cash Business Opportunities Suburban 630M

FOR SALE Internationally known radio syndication service. CHAPMAN ASSOCIATES° Reputation and acceptance sa high that most billing is assured for years ahead. Couple who business brokerage service can write good radio copy can take salaries totaling 20 to 30 thousand. Grossing 40 thousand plus. Concentrated one year selling push ATLANTA CHICAGO DETROIT ELMIRA, NEW YORK can double billing. Asking 80 thousand. Terms. Please write: 5 Dunwoody Park, Atlanta, Ga. 30341 Write Box G -177, BROADCASTING

Broadcasting Jul 17 1972 86 Profile

A true party man First Amendment." And his sympathy in in the fairness -doctrine and equal -time cases FCC office seems to lie with the broadcasters, on of general counsel the ground that they would be less likely an effective news if felt In case anyone is wondering what has to do job they happened to those bright, clean -cut young the hot breath of the government on their types who did well at law school while necks. Mr. Pettit's Republican ideology remaining clean -cut looking, and then did and his legal and social instincts seem to not go to work for Ralph Nader, he can collide in that area, however. Asked if, find part of his answer at the FCC. Some like many Republicans, he feels that network an anti of them wind up as general counsel there. newsmen have shown -Nixon bias, he swallows hard and says, yes, he First, it was Richard E. Wiley, now a does. But he adds that while "no one member of the commission. Now it is John W. Pettit. should be immune to criticism, the FCC should not be in the position of regulating year -old As with Mr. Wiley, the 37- news content. Whether a news story is that Mr. Pettit has followed the path slanted is hard to determine. Saying I used to have high -school yearbook editors don't like what is shown on the news is in mind when they tagged a graduate not saying I would like the FCC to fix "most likely to succeed ": Duke, '57; it up." Georgetown Law School, '60; six months Beyond the opportunity he has to com- with the Justice Department's antitrust ment on a broad range of policy issues, division (in connection with the depart- Mr. Pettit can help to affect the agency's ment's honors program for law school performance through the selection of new graduates who finished in the top 10% John Whitney Pettit -general counsel, FCC; b. March 20, 1935, Washington; BA, agency lawyers. In a sense, Mr. Wiley had of their class); then the U.S. Air Force, been a pioneer in what had been a liberal in the judge advocate general's corps, dis- political science, Duke University, 1957; University Law School, Democratic preserve, the commission's charged as captain: and a connection with JD, Georgetown 1960; Department of Justice honors pro- general counsel's office. In the last couple a prestigious Washington law firm with of years, the liberalism has been diluted ties to the upper echelons of the Republi- gram, 1960; U.S. Air Force, 1960-1963; lawyer with Hamel, Park, McCabe & with the infusion of more conservative can party-two of the partners had been blood (though not completely; Mr. White House aides under President Eisen- Saunders, Washington, 1963 -1972 (partner in 1967); Educational Communication Pettit, a "great believer" in the commer- hower -and a partnership four years cial system of broadcasting, blanches later. Association, 1969 -72 (chairman, 1970 -72); regional field director, Citizens for Nixon - when recalling that one of the old hands Like Mr. Wiley, also, service in the McCullough, July 9, in his shop has asked: "Why must the Nixon campaign in 1968 was what led Agnew, 1968; m. Anne 1960; children -John, 9, Jennifer, 4; country have a commercial broadcasting eventually to the general counsel's lob. hobbies -tennis, golf, reading. system?") Mr. Pettit had been a regional field direc- And Mr. Pettit is continuing the trans- tor (the six border states were his re- formation. He says he is trying to bring sponsibility) for Citizens for Nixon - their businesses. in more "centrist, objective lawyers." Agnew, helping to implement a number And there are many areas in which However, those who have seen Mr. of campaign programs and serving as he makes his views heard. For as general Pettit in action say he is not rigid or in- liaison between the national headquarters counsel he sits near the center of things. flexible. He is said to encourage lawyers and the Nixon campaign organizations in All legal questions and many policy mat- on his staff whose views differ from his the six states. He and Mr. Wiley met dur- ters flow through his office. In addition, to express their positions and to prepare ing the campaign, and resumed their ac- he serves on special committees -Com- memoranda on them. He followed that quaintanceship after Mr. Wiley went to missioner Wiley's units on the fairness practice while the special fairness -doctrine Washington as FCC general counsel. Not doctrine and on radio "re- regulation," committee was threshing out its position surprisingly, Mr. Pettit was one of those among them. This means a great deal of on the political broadcast aspects of the Mr. Wiley recommended as his successor. work; he seldom leaves the office before doctrine. Thus far in his six months as general 7 p.m., then not without a heavy load of Mr. Pettit entered government service counsel, Mr. Pettit, a resourceful man work for the hours after dinner. But it last January, not with the feeling that who manages to be amiable and hard - also means a potential for affecting this was where he intends to spend a large driving at the same time, has done noth- policy. part of his life. He does not seem inter- ing to indicate that, so far as regulatory He is, for instance, into the proposed ested, as Mr. Wiley did, in becoming a matters are concerned, his background is report and order containing rules govern- commissioner or even in moving to some deceptive. For by instinct and by training ing license -renewal procedures. And he other spot in government. The general as a lawyer who has dealt with govern- has reservations about it. Its aim of in- counsel has been described by an asso- ment agencies (though not with the FCC creasing the dialogue between stations ciate as "a loyal party man who feels particularly), Mr. Pettit is one of those and their publics is fine, he feels. But every member of the party owes it two who believe in less rather than more what about the annual program- reporting or three years." government regulation. Of course, no requirements? He sees them as providing His intention to slip back eventually one would admit to preferring more ammunition for those wishing to file peti- into the thick -carpeted world of private regulation than is necessary, but there tions to deny. And to him, such petitions practice is not related solely to money are those who have a constitutional bias do not represent "a positive good." "It's (although the $36,000 he is earning against regulation and those who do not. like saying the only time broadcasters do amounts to a substantial pay cut); he Mr. Pettit appears to be one of the a good job is when they have a gun simply likes the life. "There's so much former. As for broadcasting specifically, pointed at their head." freedom. You're not beholden to any he feels licensees will not do the best He is also sensitive to the fact that one client. You're your own boss. You job if the government "overintrudes" into broadcasting "is uniquely affected by the see rewards flowing from your work."

Broadcasting Jul 17 1972 67 Editorials

Return to reason advertising crusades, while ostensibly giving lip service to the free -enterprise system. At the instigation of Senator Richard Schweiker (R -Pa.), the Consider the kind of people Senator McGovern would Senate Armed Services Committee has taken a step toward appoint, not only to his cabinet, but to the independent agen- reasonableness in the treatment of radio and television as instru- cies. Would Nicholas Johnson, whose term expires next June ments of advertising for military recruitment. As reported here 30, become FCC chairman? Now the senior Democrat, in his a week ago, the committee unanimously approved a Schweiker six years on the FCC he has originated or plugged for every amendment permitting the recruiters to put their advertising repression calculated to do broadcasters in. Is he the McGovern appropriations in any medium of their choice. That is a con- type? siderable improvement over a stipulation attached to the current Or take the Federal Trade Commission. If the incumbent budget by a Senate -House conference committee expressly chairman, Miles W. Kirkpatrick, a glaring mistake among Nixon excluding the use of radio or TV. appointments, were continued in office, he would appear to fit It isn't the money that is of primary importance in this situ- the McGovern mold. ation. About $26 million in recruitment advertising is at stake; Essential to a presidential election is the party platform, even if broadcasting got it all, the total would be of little con- customarily providing something for everybody. The Democrats sequence to the over -all P & L statement. But the growing prac- got around to their catechism last week with language less tice of discrimination against radio and television is very much blatant than that which their candidate had espoused in his at stake. It is a practice that was applied in massive dosage by senatorial role. A more conservative manifesto is expected to the law excluding cigarette advertising from the air but leaving emerge next month when the Republicans convene at the same it unrestricted in all other media. It is a practice that has been Miami Beach site. applied in countless lesser instances of legislation and regulation GOP nominee -apparent Nixon's four -year record as President in recent years. is an open book. In recent months he has demonstrated sym- The Schweiker amendment, which is part of the Senate's pathetic awareness of the broadcasters' problems. This despite military procurement bill, will reach the floor soon. If it sur- snide and even sinister attacks by GOP leaders upon the prin- vives that test, it will eventually be considered with the House cipal broadcast media in their antagonism toward broadcast version of the bill, which contains no such provision. At both journalism. stages it deserves all the support that broadcasters can give it. Democrat nominee McGovern has his Senate record, his campaign utterances and his modified platform to stand on. Testimonial As he goes, so the Democratic party is likely to go in November This issue carries our third account of the service- always elections, including House and Senate, which his party now indispensable, often heroic, sometimes bordering on the incred- controls. ible -that broadcasters rendered their communities during and The broadcaster, the advertiser and the advertising agency following tropical storm Agnes. Such a story is easy to under- -and all media -have a bigger stake in the 1972 elections than play, hard to overplay, impossible to tell in full. Its full impact ever before. What's involved is not a partisan matter. It's a is measured best by those who were served by it -as the thou- whole new way of economic and social life. sands of testimonials now flowing to broadcasters from mayors, chiefs of police, disaster officials and everyday citizens attest. To those not directly affected, as simple a statement as one in our July 10 issue that "many [stations] stayed on the air for days at a stretch" falls short of conveying the high drama and professionalism that marked those long and difficult hours. You had to be there. As chapter three bears further witness, broadcasters were.

By their fruits ... Politics isn't your business or ours, but the manner in which politics affects your business and ours is of deep concern in this election year of agonizing changes. The soothsayers blundered in projecting the convention events in Miami Beach last week. Senator George McGovern, regarded as a weak candidate in the pre-convention sweep- stakes, surprised even his own party as a strategist. The GOP advisedly isn't taking him lightly. Consider this: Would you vote for Senator Frank Moss, the Utah Democrat, for President? Where broadcasters and advertisers and all media are concerned, a frightening parallel exists. Senator McGovern has voted with Senator Moss on just about every advertising reform the latter has fostered, beginning with the ban on cigarette advertising which threw broadcasters for a loss while $230 -million fattening up newspaper and magazine Drawn for BROADCASTING by Sidney Harris competitors. But even the print media find little solace in the "We have a car commercial, followed by the antigasoline commer- McGovern advocacy of almost everything Senator Moss and cial, then there's the anticough -medicine commercial, the antibeer Ralph Nader have espoused in the consumer and truth-in- commercial ... "

Broadcasting Jul 17 1972 ea Panic stops, potholes, even a crash landing didn't fool the air bag. The air bag works. But only when it's needed.

Air bags are people -protectors that automatically inflate, cushion you and deflate -all in half a second. And only in a serious crash. Not a bump.

Car approaches barrier at 17 -mph. (Man wearing Crash landing does not inflate air bag. lap belt only.) To help convince you air bags are reliable and can't be fooled, we had Dynamic Science, an independent test facility, test some of our air bag equipped fleet cars in Arizona. Results: just as expected. The air bag worked, and worked only when it was supposed to: no accidental inflation. That's because the special air bag sensing device is designed to Air bag cushions man, prevents injury 4/100ths inflate the bag only in a frontal of a second after impact. crash severe enough to cause Air bag deflates within % second. Passenger serious injury. uninjured. Safety experts say air bags could save thousands of lives a year. And prevent hundreds of thousands of injuries. Let's get air bags into cars. Let's do it now. Allstate Lets make driving a good thing again. If you lived in San Francisco.. .

\ir Úilí' r,riq

JUL 3 1972

rg:59 AFB, Ala, 36111 .;,.X

... you'd be sold on KRON-TV

NBC -Channel 4- Represented by Peters, Griffin, Woodward