BERLIN MUSIC WEEK 2014 Promotional Opportunities Menu
About Berlin Music Week Page 4
Sponsorship opportunities Page 8
Overview promotional opportunities Page 9
Advertising Page 12
Contact us Page 18 » From an international point of view, Berlin Music Week is a representation of all things happening in Berlin and how they relate to the worldwide world of music. « Chris Kaskie, Pitchfork About Berlin Music Week
BERLIN MUSIC WEEK: 3–7 SEPTEMBER 2014
The Economist: “Music and technology: Berlin is the future!”
Berlin is back with a BANG on the International Music Business map. There is no question that the nation’s capital city is established as the epicenter of the German music business and is fast becoming recognized as one of the European hubs of creative, cultural, and technological design & industry too.
Berlin Music Week has caught the imagination of some of the music and creative industries most influential players, with a world-class conference set in a business-focused environment and an award-winning music program taking place in the hippest inner-city festival location, mixing sleepless nights with productive days, and allowing the creative legend of Berlin to continue to grow.
WORD! In the wake of digitalisation and global connectivity, music, including other media content, has been freed from its physical medium. This process has changed the music industry and music scene forever. Under the motto Music Released, the WORD! conference and the VUT INDIE DAYS, the business part of Berlin Music Week, will address these processes, introduce new players and stakeholders, and shine a light on economic structures, while also presenting a whole new way of looking at the music industry.
Our live music program, SOUND! takes place in Berlin’s most famous venues and includes our newcomer showcase festival, First We Take Berlin, Berlin Festival, and the New Music Award. About Berlin Music Week
2013 in numbers
WORD! Conference + vut indie days • Postbahnhof • 2.500 delegates • 200 speakers und panelists • 400 international media
First We Take Berlin Showcase Festival • 10 venues in Kreuzberg/Friedrichshain • 2 days/80 acts • 5.000 visitors
Berlin Festival • Legendary Berlin Tempelhof Airport • 2 days/more than 80 acts • 20.000 visitors
New Music Award • Admiralspalast • 1.500 visitors • Newcomer award by the largest public German broadcasters About Berlin Music Week
TIMETABLE 2014
WED 3 Sep Opening Party
Thu–Fri 4–5 Sep WORD! Conference + VUT Indie Days
Thu–Fri 4–5 Sep First We Take Berlin Showcase Festival
Fri–Sun 5–7 Sep Berlin Festival
Sun 7 Sep New Music Award
MORE PARTIES, RECEPTIONS & EVENTS TO BE ANNOUNCED SOON
TARGET AUDIENCE b2b National & international music, tech, media and startups companies, musicians B2c National & international music lovers, party-goers, trendsetters and multipliers About Berlin Music Week
ATTENDEES WORD! CONFERENCE 2013
!K7 / 13 Artists / 1LIVE / Ableton / AEG / AIM / Ampya / Arte / Audiolith / a.s.s. concerts / Axel Springer / Beggars Group / Believe Digital / Best Works / BMG Rights Management / Broken Silence / Budde Music / bureauexport / Canadian Music Week / Cargo Records / CD1D / City Slang / Coda Agency / Cooking Vinyl / c/o pop / CTS Eventim / DEAG / Deezer / DMF / Elastic Artists / Epitaph / Eurosonic Noorderslag / Exit Festival / FAIR / finetunes / FKP Scorpio / Freibank Music Publishing / GEMA / Gemeinsame Sache / Get Physical Music / Green Music Initiative / GVL / Impala / IMUC / iMusician / Indigo / Initiative Musik / joiz / KOMPAKT / Konzertagentur Berthold Seliger / Konzertbüro Schoneberg / La Chunga music publishing / m4music / MaMA Event / MCT Agentur / Melt! Booking / Merlin / MIDEM / mightytunes / Morr Music / Motor Music / MUSEXPO / Music Finland / Music Norway / Music Tech Fest / Music:LX / Musicboard Berlin / MXD / NAIVE / Napster / Narip / Native Instruments / o2 World / One Little Indian / Open Air St. Gallen / Pale Music / Peter Rieger Konzertagentur / Physical Music / PIAS / Piranha / Pitchfork / popup-records / Powerline Agency / Primary Talent / Prime Tours & Promotion / PRS / Red Bull / Reeperbahn Festival / Rough Trade / Selective Artists / Shazam / Simfy / Sinnbus / Snowhite / Sonar Kollektiv / Sony Music / Soundcloud / Spotify / SSC Group / Super! / Swiss Music Export Büro / Sziget Festival / Tech Open Air / The Agency Group / The Great Escape / The Hype Machine / The Line Of Best Fit / The Quietus / Ticketmaster / Un-Convention / Universal Music / Verstärker / VEVO / Vice / Volcano / VUT / Wagram Music / Waves Vienna / WiMP / Womex / ZDF / and many more SPONSORSHIP OPPORTUNITIES
Berlin Music Week offers companies and players a number of sponsorship and promotional opportunities to present themselves and to approach an attractive and relevant target group. Main sponsor Co-sponsor Sponsor
Delegate passes & invitations to the opening party 10 6 6 Logo + banner on Berlin Music Week website Premium position ✔ ✔ Logo in conference guide Premium position ✔ ✔ Logo on Berlin Music Week posters Premium position ✔ ✖ Logo on partners wall Premium position ✔ ✔ Logo on printed ads Premium position ✔ ✖ Logo on schedule overview Premium position ✔ ✔ Logo on First We Take Berlin flyer (Circulation: 30.000) ✔ ✔ ✔ Ad in conference guide (Circulation: 3.500) ✔ ✔ Discount Ad in festival guide (Circulation: 45.000) ✔ ✔ Discount Social Media & newsletter integration ✔ ✔ ✖ Logo on tickets & lanyards ✔ ✖ ✖ Insert in delegates bag ✔ ✔ Discount Trailer-loop on info screens ✔ ✔ ✖ Logo on conference screens ✔ ✔ ✔ On-site promotion ✔ ✔ ✔
Interested? Contact our Sponsoring team: [email protected] OVERVIEW PROMOTIONAL OPPORTUNITIES B2B & B2C / CLASSICS
Festival Guide Conference Guide Schedule overview
Online Mobile App Digital Screen Promotion
Lanyards, Badges & Wristbands Delegates Bag & Insert Crew Clothing OVERVIEW PROMOTIONAL OPPORTUNITIES B2B & B2C / events
Receptions / Drinks Showcases
Conference Sessions Opening Party
Special Events (Press Conferences / International Showcases & Receptions) OVERVIEW PROMOTIONAL OPPORTUNITIES B2B & B2C / Specials
Product Market On-Site Branding Shuttle Services
Architecture Branding Bike Protectors Streaming Channel Branding
Bar specials Smart Business Goodies vip-Towels (Press Gift-box / Earplugs) ADVERTISING PRINT
Conference Guide
Our conference guide is the main tool for all business visitors. It includes details about the conference program, panels descriptions and business receptions.
Number of copies 3.500 Size A5 / 68 pages Specs 1 page (148 x 210 mm + 3 mm bleed on all sides) ½ page (148 x 105 mm + 3 mm bleed on all sides) Ad delivery deadline August 15th Date of Issue September 3rd Schedule overview
Number of copies 2.500 Size A5 / 4–6 pages Date of Issue September 3rd
Interested? Contact our marketing team: [email protected] ADVERTISING PRINT
Festival Guide
Berlin Music Week‘s official program gives an overview of all events happening in the city. Distributed in the hippest places in Berlin in more than 600 locations (clubs, theaters, bars, cinemas, shops…) It is the essential tool to know what is happening in the week.
Number of copies 45.000 Size A5 / 68 pages Specs 1 page (148 x 210 mm + 3 mm bleed on all sides) ½ page (148 x 105 mm + 3 mm bleed on all sides) Ad delivery deadline July 15th Date of Issue End of August Schedule overview
Number of copies 2.500 Size A5 / 4–6 pages Date of Issue September 3rd
Interested? Contact our marketing team: [email protected] ADVERTISING Digital
Berlin Music Week Website
400.000 unique visitors 1.5 Mio. page impressions 4’40 min/visit
YOUR AD Use the frontpage of our website to present your product or company with your web banner.
Specs: Size on request / max 100Kb /.gif / no flash
Your web banner is rotating in a carousel with other banners. YOUR AD We are now offeringspecific area branding options. You might be interested in reaching the business attendees by branding the pro database.
Contact us for more information about banner specs and specific area branding.
Interested? Contact our marketing team: [email protected] ADVERTISING Digital
Berlin Music Week App*
Overall average time spent in the app per user: 18’45 min Average session time: 2’24 min
79% apple users 22% android users
Contact us to discuss possible advertising options in the app or if you are interested in branding the app.
*In cooperation with
Interested? Contact our marketing team: [email protected] ADVERTISING Digital
Digital screens promotion
Our info screens are located at the conference center at Postbahnhof. Your video will appear in rotation with other commercials.
Specs: max. 10 secs / 16:9 – Quicktime Delivery deadline: August 15th
Streaming Channel Branding
Present the Berlin Music Week video channel and appear on each video that we put online – from conferences to showcases.
You also have the option to present the »BERLIN MUSIC WEEK AFTERMOVIE«.
Interested? Contact our marketing team: [email protected] ADVERTISING ON-SITE
Be a reception or showcase host! Hosting an event is the best way to get attention and to create new contacts. We are relaying the information on all Berlin Music Week communication channels. Contact us for more information.
Get a space on the product market! You want to show more presence in the conference center? Be part of the product market. Contact us for more information.
On-site branding: Get visibility! Outdoor or indoor, we have many options for you to be part of the event. Contact us for more information.
Interested? Contact our marketing team: [email protected] CONTACT US
We have many other options available. Contact us directly to find the solution that fits your needs and get the most out of your Berlin Music Week visit!
Sponsorship opportunities Marc Feldmann [email protected] +49 30 24 74 98 35
Marketing representative Sarah Schwaab [email protected] +49 30 24 74 98 35