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TICKETING STAR AWARDS FEBRUARY 2021 VOLUME 20 | NUMBER 2 VENUESNOW.COM WITH THE SUPER BOWL, WINNING SPORTS AND HOT MUSIC, THIS PLACE IS BLOWING UP TAMPA GOES BOOM! C O N T E N T S C O N ALONG FOR THE RIDE: The Dallas Cowboys were one of only four NFL 36 teams with fans in the stands for every regular-season game. T SPOTLIGHTS & FEATURES | VOLUME 20 | NUMBER 2 15 TICKETING STAR AWARDS 22 MARKET FOCUS: TAMPA Our annual salute to the industry’s In the inaugural edition of this feature, we look box-office stars. at Tampa-St. Pete venues from the big leagues E to the minors and the biggest stadiums to the coziest clubs. 16 Yahaira Carmona, FEBRUARY 2021 Nederlander Concerts 36 THE NFL SEASON 17 Ann Bihari, Dallas Cowboys and AT&T Stadium Which teams had fans in the stands and what they learned in a one-of-a-kind regular season.. 18 Valory Dalton, ASM Global N - Chesapeake Energy Arena 40 SPOTLIGHT: KENTUCKY and Cox Convention Center & TENNESSEE 19 Katie Dempsey-Fischer, Stories from the region as it moves Milwaukee Bucks and Fiserv Forum toward a broader reopening. 20 Danielle Pope, Spectra Venue Management - Augusta Entertainment Complex T 21 Caroline Zalman, American Airlines Center GETTY IMAGES ON THE COVER: The pirate ship in the end zone at Raymond James Stadium celebrates a Tampa Bay Buccaneers score. (Getty Images) S TK HERE CREDIT PHOTO FEBRUARY 2021 3 PUBLISHER OVG Media & Conferences EDITORIAL MANAGING EDITOR Rob Knapp [email protected] SENIOR EDITOR Don Muret [email protected] REPORTER/EDITOR James Zoltak [email protected] EDITOR/REPORTER Eric Renner Brown [email protected] HOT TICKETS/TOP STOPS [email protected] CONTRIBUTORS Francisco Rendon EUROPEAN EDITOR Gideon Gottfried [email protected] DESIGN ART DIRECTOR/DESIGNER Pat Lewis PRODUCTION DESIGNER SNOOPING AROUND TAMPA: Snoop Dogg DJs Karina Pacheco Rodriguez 28 outside the Seminole Hard Rock Hotel & Casino in ADVERTISING & MARKETING Tampa, Florida, part of the market’s music scene. MARKETING DIRECTOR Samantha Le [email protected] ADVERTISING Rich DiGiacomo [email protected], 310-429-3678 Brij Gosai (U.K.) [email protected] IN EVERY ISSUE +44 (0) 207-359-1110 To Subscribe to VenuesNow email [email protected]. 515-362-7480 FRONT ROW For information about your Subscription 559-650-8546 Annual Subscription Rate: $249 (U.S.) 5 LOAD IN 14 CONCESSIONS Progress on Stimulus, Centerplate Wins Contract but Questions Remain for New Birmingham Stadium OAK VIEW GROUP Eligibility requirements sometimes Company also extends food deal PRESIDENT, opaque, but more venues are for arena, convention center. MEDIA & CONFERENCES Ray Waddell [email protected] covered by legislation. VICE PRESIDENT, OPERATIONS, 7 Where Do We Go From Here? MEDIA & CONFERENCES BOOKINGS Jon Guynn [email protected] Eyes return to the RESTART VICE PRESIDENT, Act as the next frontier to SALES AND SPONSORSHIPS, help save live events. 43 OUTDOORS AN ESCAPE MEDIA & CONFERENCES FROM DARK DAYS Aki Kaneko [email protected] City Winery Nashville SENIOR DIRECTOR, INTEGRATED SALES SECTIONS has a busy fall season. John Walberg [email protected] SENIOR DIRECTOR, FINANCE 44 LIVE! LANDMARKS Maggie Nguyen 10 OPS + SECURITY Tampa venues shine [email protected] with box-office bounty. SENIOR DIRECTOR, Security Lessons From MEDIA & CONFERENCES Assault on the Capitol 46 LIVE! ROUNDUP Erin Grady, [email protected] Experts from sports and Duos and dancers: SENIOR DIRECTOR, entertainment events decry MEDIA & CONFERENCES Live dates in December. Taylor Johnson, [email protected] lack of preparation. COORDINATOR, 11 CONTACTLESS MEDIA & CONFERENCES DEPARTMENTS Alexa Benudiz, [email protected] SCREENING STEPS UP MARKETING DESIGN MANAGER 12 TECHNOLOGY 46 HOT TICKETS Darrian Warach SALES COORDINATOR, ‘Stadiums are a Perfect MEDIA & CONFERENCES First-Use Case for Us’ Elaine Lai-Lakusta [email protected] Cashless concessions VENUE COURTESY company Zippin wants to BOX OFFICE LIAISON expand to more venues. Bob Allen [email protected] CIRCULATION MANAGER, MEDIA & CONFERENCES Jodi Di Pasquale VenuesNow is published monthly by OVG Media & Conferences LLC, 1100 Glendon Ave. Ste. 1000, Los [email protected] Angeles, CA 90024. Periodical Postage Rate is paid at Fresno, CA. EXECUTIVE EDITOR, POSTMASTER: Send address changes to VenuesNow c/o OVG Media & Conferences LLC, 1100 Glendon Ave. MEDIA & CONFERENCES Ste. 1000, Los Angeles, CA 90024. Andy Gensler [email protected] 4 FEBRUARY 2021 VINTAGE PERFOR- MANCE: Emmylou Harris and The Red Dirt Boys perform on- stage for “Woofstock at the Wine Garden” Nov. 10 at City Winery Nashville. revenue, and Blackberry Smoke frontman Charlie Starr scored a $13,480 take from Outdoors an Escape his four-show stint with 315 sold tickets Dec. 16-17. Emmylou Harris appeared along with From Dark Days guest artists three different times during the fall for shows benefiting two Nashville dog rescue and adoption organizations including City Winery Nashville has a busy fall season her own nonprofit, Bonaparte’s Retreat. She played shows on Sept. 29 and 30, then re- BY BOB ALLEN turned in November, with gigs on Nov. 9 and With capacities varying between 100 and 10 followed the next week with an appearance 125 for a concert, the number of sold tickets on Nov. 16. Across the five performances, the fter the shutdown of the during that five-month span totaled 8,539, an total ticket count numbered 510 for a com- live entertainment industry last average of about 100 per show. bined gross totaling $49,300. March, creativity was the key for The first artist to appear at the Nashville Fifteen headliners played two shows at the many venues that had to find ways venue after the pandemic shutdown was venue, including two who appeared at two to ensure a safe environment for veteran singer-songwriter John Hiatt, who separate fall engagements with two shows their customers. One such venue headlined a three-show run on July 24-25 booked at each. Awas City Winery Nashville, which created with his daughter Lilly Hiatt as the opening Country music superstar Wynonna Judd an outdoor setting for their concerts during act. All three performances were sellouts, had early and late shows on both Nov. 13 the second half of 2020 by erecting a tent in with an audience of 100 for each one. The and Dec. 12. Her combined ticket count the parking lot with a temporary stage and a combined gross was $17,670 from tickets reached 500 at both appearances for a gross lowered seating capacity. priced at $55 and $75. of $29,690. “We’ve done our best to seat about 100 Another late summer event featuring a Americana artist Lucinda Williams also socially distant in that environment,” City headlining performance by Keb’ Mo’ was played on two separate occasions, first with Winery founder and CEO Michael Dorf told the event that logged the highest sold ticket shows on Oct. 31 and Nov. 1 and then again Pollstar last October. “We’ve been doing count among the socially distanced shows. on Nov. 14 and 15. She moved a total of 475 shows and we’re getting up to about five a As one of three performers with a four-show tickets at both with a combined gross of week right now in Nashville. That’s been engagement, the blues artist and Nashville $30,270. working really well, actually.” resident played for 400 fans at early and Currently, City Winery Nashville has And the boxoffice data reported through late shows on Aug. 29 and 30 and grossed dates booked through November including the end of 2020 shows it. The Music City $19,780. February shows by Jorma Kaukonen and performance venue, restaurant and winery Raul Malo of The Mavericks had the Jon McLaughlin followed by many others staged 86 shows from late July to mid-De- second-highest ticket count, with 339 sold including Asleep at the Wheel, Rufus Wain- cember, when winter weather made it too seats during his four performances on Oct. wright, Shaun Cassidy, Sheila E. and Sinead cold for outdoor events. 27 and 28 that earned $20,789 in ticket O’Connor later in the year. GETTY IMAGES GETTY IMAGES FEBRUARY 2021 43 EYES ON SWIFT: The crowd en- joys Taylor Swift’s 2015 concert at Raymond James Stadium. Her 2018 show produced the highest gross ever at the sta- dium. 2 when Garth Brooks performed for 76,928 LIVE! LANDMARKS fans at four concerts. His shows Oct. 28-31, 1998, racked up a gross of $1.6 million, but the value 22 years later is now $1 million more than that. Among all the events reported for the TAMPA VENUES arena during its history, however, a family show holds the record for the most tickets sold at a single engagement. A January 2017 eight-show run of the now-defunct SHINE WITH BOX- Ringling Bros. and Barnum & Bailey Circus produced a sold-ticket count of 81,933 to top the list. Averaging 10,242 tickets per show, the circus grossed $2.2 million on Jan. 25-29 OFFICE BOUNTY that year, just four months before the Feld Entertainment touring production closed permanently. According to the box-office n spotlighting the city of Tampa, archives, the circus claims 14 of the 17 the box-office success from live perfor- best-attended events reported at Amalie mance in all of its many forms, staged Arena. From 2000 through 2017, Ringling in its many venues, helps tell the story Bros. and Barnum & Bailey Circus had 108 of the city’s prolific standing as a robust shows at the Tampa venue for a ticket count back to Jan. 23, 1982, with the first reported center of live entertainment. Among of 732,978 and a gross of $15.9 million.
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