Adults 18-29 Read Magazines (95%) Better
MAGAZINE MEDIA FACTBOOK More adults 18-29 read magazines (95%) Better. than use Facebook (81%). — page 45 Believe It. Here at your fingertips are more than 100 pages of audited, accredited and validated facts about the power of magazine media for you to reference and incorporate into your daily conversations. The annual MPA Factbook is one of the most widely sourced and relied upon tools in our industry. We receive and fulfill thousands of requests for the book, and its prevalence increased last year when every page became available online as a downloadable PowerPoint slide. The ready-to-go slides have been a fantastic addition, but most of our audience still prefer a printed copy to inspire them and introduce them to the full panoply of information. It is not unusual to see recipients hug the book to their chest when we hand them out, a reaction that mimics the personal connection consumers have to their printed magazines. Why, after nearly 40 years, has the Factbook stayed in such high demand? Because magazine brands continue to be long-standing, recognizable and trusted by consumers and advertisers. Readers know that the content in magazines is credible. Marketers know that magazine media builds brands and sells product in a safe and transparent environment. You will find some of your favorite slides refreshed and updated. You will also discover new research from GfK MRI, AAM, YouGov, Ipsos, Simmons and Kantar. You’ll learn why time spent does not correlate to advertising business results. And how neuroscience proves that print delivers a more immersive user experience.
[Show full text]