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2008 Livestock Publications Council Critique Contest Results 10Th Annual Agricultural Media Summit Saddlebrook Resort, Tampa, Fla

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2008 Livestock Publications Council Critique Contest Results 10Th Annual Agricultural Media Summit Saddlebrook Resort, Tampa, Fla 2008 Livestock Publications Council Critique Contest Results 10th Annual Agricultural Media Summit Saddlebrook Resort, Tampa, Fla. July 26-30 33rd Annual LIVESTOCK PUBLICATIONS COUNCIL CRITIQUE CONTEST PARTICIPANTS AgTown Technologies Kansas Stockman Agweek, Grand Forks, N.D. Land & Livestock Post American Angus Association National Cattlemen magazine / National America’s Horse Cattlemen’s Beef Association Angus Journal National Hog Farmer Angus Productions Inc. Ohio Cattlemen’s Association BEEF magazine Ozarks Farm & Neighbor - Arkansas California Cattleman Ozarks Farm & Neighbor - Missouri Cattle Business in Mississippi / Mississippi Penton Media Cattlemen’s Association Progressive Dairy Publishing / Progressive Certified Angus Beef LLC Dairyman Charolais Journal / Charolais Publications Ranch House Designs, Inc. Cow Country News / Kentucky Cattlemen’s Seedstock EDGE Association Select Sires “Selections” Cutting Horse Chatter / National Cutting Shorthorn Country Horse Association Suri Llama Association Dairy Herd Management magazine Texas Cattle Feeders Association Dairy Today / Dairy Today’s Elite Producer Texas Longhorn Breeders Association of Drovers America EDJE Technologies, Inc. The American Quarter Horse Journal Farm Credit Bank of Texas The American Quarter Horse Racing Journal Gelbvieh World The Cattle Business Weekly Georgia Cattleman / Georgia Cattlemen’s The Cattleman Association The Cowboy Connection Hereford World / Hereford Publications, Inc. The Florida Cattleman & Livestock Journal High Plains Journal / Midwest Ag Journal The Lone Coyote Co. Homestead Graphics Trailhead Designs Idaho Cattle Association Line Rider and VISION CLA Annual and Directory News Brief Western Livestock Journal Iowa Farm Bureau Spokesman J3 Group, LLC 1 Special Thanks 2008 LPC CRITIQUE CONTEST JUDGES AMY ROBERTSON DESIGN INDIAN RIVER COMMUNITY SWIRLWIND MEDIA, INC. AMY ROBERTSON COLLEGE SHERRY COLLINS BLASDEL CLEAVER SCHWALBE BRYAN BEATY THE MARKET PLACE COMMUNICATIONS INTHEFIELD MAGAZINE JOEL BOCKORAS R. KELLY SCHWALBE JULIE BEDFORD THE PROGRESSIVE FARMER BROADHEAD + CO. JOHN DEERE AGRICULTURAL JIM PATRICO CHERI JOHNSON ADVERTISING THE OHIO STATE UNIVERSITY LIZ LEAZER DAVID B. PAULI EMILY RHOADES STEPHANIE VELDMAN & STAFF KANSAS STATE UNIVERSITY UNIVERSITY OF FLORIDA DEE WEEDA LISA MOSER Department of Agricultural CATTLEMEN’S BEEF BOARD LAND & LIVESTOCK POST Education and Communication DIANE HENDERSON BEVERLY MOSELEY KATIE ABRAMS CATTLE TODAY LIVESTOCK MARKETING LAURI BAKER BELINDA ARY ASSOCIATION KAREN CANNON DAIRY FARMERS, INC. KRISTEN HENDRICKS HANNAH CARTER EGRAW SCOTT WALLIN JODI D LOOKING BACK PRODUCTIONS ANN DELAY DUDA BECKY RAULERSON ALLISON ECKHARDT SUSAN HOWARD MCCORMICK COMPANY COURTNEY MEYERS GRAPHIC ARTS OF TOPEKA JANICE KEENE CHARLIE NEALIS DEB NORTON RICKY TELG MCS AUCTION AND SPECIALIZED ANDREW THORON FLORIDA FARM BUREAU MARKETING ANGELINA C. TOOMEY FEDERATION WRAVENNA PHIPPS CHRISTY WINDHAM ADAM BASFORD MID-AMERICA REGIONAL ROD HEMPHILL Institute of Food and Agricultural COUNCIL Sciences / Center for Landscape FORT DODGE ANIMAL HEALTH JODY LADD CRAIG Conservation and Ecology STEPHANIE GABLE MISSOURI BEEF INDUSTRY EMILY EUBANKS FREELANCE WRITER COUNCIL University Relations, Photography RHONDA NIDA MCCURRY DAWN THURNAU RAY CARSON GRAPHIC ARTS OF TOPEKA POLK COUNTY FARM BUREAU WESTERN HORSEMAN DEB NORTON HEATHER NEDLEY DARRELL DODDS HOFFMAN GRAPHICS AND PURDUE UNIVERSITY MARKETING PHIL REID DAN L. HOFFMAN RPR COMPANY HOUSTON LIVESTOCK SHOW RICK PURNELL AND RODEO SUSAN G. KOMEN FOR THE CURE MELISSA MUEGGE ANGIE LINDSEY 2 AGRICULTURAL COMMUNICATORS AND LEADERS OF TOMORROW AT THE UNIVERSITY OF FLORIDA CONTEST COORDINATOR SCRIPT WRITER ANGELINA C. TOOMEY, GRADUATE STUDENT RUSTY HARTLINE ACLT ADVISER AND CONTEST SUPERVISER SORTERS, DATA INPUT, & MISCELLANEOUS RICKY TELG, PROFESSOR KATELYN CROW KYLE LANDRUM RESULTS BOOK DESIGNER MICAH SCANGA ANGELINA C. TOOMEY MORGAN TAYLOR KRYSTA VAN ALSTINE EVENT ASSISTANTS, SPEAKERS KATIE WIMBERLY ERICA DER RUSTY HARTLINE VIDEOGRAPHER SETH ROGERS BRANDON TELG TOCCARA SHAW MORGAN TAYLOR VIDEO ACTORS KATELYN CROW POWERPOINT PRESENTATION COORDINATOR SETH ROGERS LISA HIGHTOWER, GRADUATE STUDENT ANGELINA C. TOOMEY POWERPOINT PRESENTATION WEB DESIGNER LISA HIGHTOWER SETH ROGERS MICAH SCANGA KATIE WIMBERLY KATI MCWATERS Thank you to everyone who committed their time and expertise to help make the 2008 Livestock Publications Council Critique Contest possible! We are extremely appreciative of the support we have received from industry professionals and students alike. Thank you again for all of your hard work. We could not have done this without you! 3 TABLE OF CONTENTS CONTEST PARTICIPANTS 1 SPECIAL THANKS PAGES 2 TABLE OF CONTENTS 4 CONTEST WINNERS SUMMARY 6 CATEGORY 2: ASSOCIATION PUBLICATION 10 CATEGORY 3: NON ASSOCIATION PUBLICATION 13 CATEGORY 4: NEWSPAPER 14 CATEGORY 5: NEWSLETTER 15 CATEGORY 6: ELECTRONIC NEWSLETTER 17 CATEGORY 7: WEB SITE 18 CATEGORY 8: SPECIAL ISSUE – 100 PAGES OR LESS 18 CATEGORY 9: SPECIAL ISSUE – MORE THAN 100 PAGES 20 CATEGORY 10: EVENT / SHOW PROGRAM 21 CATEGORY 11: SINGLE ARTICLE LAYOUT & DESIGN 22 CATEGORY 12: SINGLE ARTICLE LAYOUT & DEISGN, NEWSPAPER 26 CATEGORY 13: COVER (ANY COLOR COMBINATION OR BW), ASSOCIATION 27 CATEGORY 14: COVER (ANY COLOR COMBINATION OR BW), NON ASSOCIATION 30 CATEGORY 15: COVER (ANY COLOR COMBINATION OR BW), NEWSPAPER 32 CATEGORY 16: SINGLE GRAPHIC ILLUSTRATING AN ARTICLE 33 CATEGORY 17: PUBLISHED EDITORIAL PHOTOGRAPHY 35 CATEGORY 18: SINGLE PHOTO ILLUSTRATING AN ARTICLE 37 CATEGORY 19: NATIONAL SHOW COVERAGE 38 CATEGORY 20: PRODUCTION / MANAGEMENT ARTICLE 39 CATEGORY 21: MARKETING ARTICLE 41 CATEGORY 22: TECHNICAL ARTICLE 42 CATEGORY 23: FEATURE / HUMAN INTEREST STORY 43 CATEGORY 24: INSTRUCTIONAL STORY 45 CATEGORY 25: PRODUCTION / FARM / RANCH PROFILE 47 CATEGORY 26: PRODUCTION / MANAGEMENT ARTICLE, NON ASSOCIATION 49 CATEGORY 27: MARKETING ARTICLE, NON ASSOCIATION 52 CATEGORY 28: TECHNICAL ARTICLE, NON ASSOCIATION 54 CATEGORY 29: FEATURE / HUMAN INTEREST STORY, NON ASSOCIATION 55 CATEGORY 30: INSTRUCTIONAL STORY, NON ASSOCIATION 56 CATEGORY 31: PRODUCTION / FARM / RANCH PROFILE, NON ASSOCIATION 58 CATEGORY 32: NEWS STORY 60 CATEGORY 33: EDITORIAL 62 CATEGORY 34: REGULAR COLUMN 63 CATEGORY 35: IN-DEPTH REPORTING (SINGLE ARTICLE) 65 CATEGORY 36: IN-DEPTH REPORTING (MULTIPLE ARTICLE SERIES) 67 CATEGORY 37: COMMENTARY OR ESSAY ARTICLE 70 CATEGORY 38: HUMOR WRITING 71 CATEGORY 39: MISCELLANEOUS WRITING 72 CATEGORY 40: 4-COLOR, FULL-PAGE AD FOR A LIVESTOCK SALE 73 CATEGORY 41: 4-COLOR, FULL-PAGE AD FOR A RANCH OR FARM 75 CATEGORY 42: 4-COLOR, FULL-PAGE AD FOR A LIVESTOCK SUPPLIER, SERVICE OR ASSN. 77 CATEGORY 43: 4-COLOR, LESS-THAN-FULL-PAGE LIVESTOCK AD 79 4 CATEGORY 44: 2-COLOR OR 3-COLOR, FULL-PAGE AD FOR A LIVESTOCK SALE 82 CATEGORY 45: 2-COLOR OR 3-COLOR, FULL-PAGE AD FOR A RANCH OR FARM 82 CATEGORY 46: 2-COLOR OR 3-COLOR, FULL-PAGE AD FOR A LIVESTOCK SUPPLIER, SERVICE, OR ASSN. 82 CATEGORY 47: 2-COLOR OR 3-COLOR, LESS-THAN-FULL-PAGE AD FOR A LIVESTOCK SALE 83 CATEGORY 48: 2-COLOR OR 3-COLOR, LESS-THAN-FULL-PAGE AD FOR A RANCH OR FARM 83 CATEGORY 49: 2-COLOR OR 3-COLOR, LESS-THAN-FULL-PAGE AD FOR A LIVESTOCK SUPPLIER, SERVICE, ASSN. 84 CATEGORY 50: 1-COLOR, FULL-PAGE LIVESTOCK AD 84 CATEGORY 51: 1-COLOR, LESS-THAN-FULL-PAGE LIVESTOCK AD 85 CATEGORY 52: LIVESTOCK ADVERTISER CAMPAIGN 85 CATEGORY 53: LIVESTOCK AD HEADLINE 87 CATEGORY 54: MULTIPLE PAGE LIVESTOCK AD 88 CATEGORY 55: LOGO DESIGN 89 CATEGORY 56: LIVESTOCK AD PHOTO 92 CATEGORY 57: LIVESTOCK AD ILLUSTRATION 92 CATEGORY 58: BROCHURES, FLYERS AND DIRECT-MAIL PIECES 93 CATEGORY 59: SALE CATALOGS 96 CATEGORY 60: ANNUAL REPORTS 98 CATEGORY 61: ADVERTISING MEDIA KIT 99 CATEGORY 62: MISCELLANEOUS DESIGN 100 CATEGORY 63: PUBLICATION WEB SITE 102 CATEGORY 64: ASSOCIATION WEB SITE 103 CATEGORY 65: BREEDER WEB SITE 104 CATEGORY 66: LIVESTOCK-AFFILIATED WEB SITE 106 CATEGORY 67: SPECIAL WEB SITE 107 CATEGORY 68: BANNER ADVERTISEMENT 108 CATEGORY 1: MOST IMPROVED PUBLICATION (JAMES FLANAGAN AWARD) 108 5 2008 LIVESTOCK PUBLICATIONS COUNCIL CRITIQUE CONTEST CONTEST WINNERS CATEGORY 2: ASSOCIATION PUBLICATION CATEGORY 11: SINGLE ARTICLE LAYOUT & First Place: America’s Horse DESIGN Second Place: The American Quarter Horse Journal First and Second Place: America’s Horse Honorable Mention: National Cattlemen magazine / Honorable Mentions: Cutting Horse Chatter, Texas National Cattlemen’s Beef Association Longhorn Breeders Association of America CATEGORY 3: NON ASSOCIATION PUBLICATION CATEGORY 12: SINGLE ARTICLE LAYOUT & First Place: Drovers DEISGN, NEWSPAPER Second Place: BEEF magazine First Place: Agweek, Grand Forks, N.D. Honorable Mention: Dairy Today CATEGORY 13: COVER (ANY COLOR CATEGORY 4: NEWSPAPER COMBINATION OR BW), ASSOCIATION First Place: Hereford World First Place: The American Quarter Horse Journal Second Place: Land & Livestock Post Second Place: Seedstock EDGE Honorable Mention: Western Livestock Journal Honorable Mentions: America’s Horse, Charolais Journal, Seedstock EDGE, The American Quarter CATEGORY 5: NEWSLETTER Horse Journal, Texas Longhorn Breeders First Place: Trailhead Designs Association Second Place: Select Sires “Selections” Honorable Mention: Angus Journal CATEGORY 14: COVER (ANY COLOR COMBINATION OR BW), NA CATEGORY 6: ELECTRONIC NEWSLETTER First Place BEEF magazine First and Second Place: Dairy Herd Management Second Place: High Plains Journal magazine Honorable Mentions: BEEF magazine, Dairy Herd Management magazine, Homestead Graphics CATEGORY 7: WEB SITE First
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