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The In-House Magazine of Bharti Enterprises VOL-21 . ISSUE 2 . 2017

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The In-House Magazine of Bharti Enterprises VOL-21 . ISSUE 2 . 2017 The in-house magazine of Bharti Enterprises VOL-21 . ISSUE 2 . 2017 CHAIRMAN’SNOTE Dear Colleagues, iving back to the Society’ has been an Digital technologies are now an integral part of integral part of our DNA since inception. For our lives and rapidly changing the way we acquire ‘Gquite some time now, we were evaluating and experience products and services. No wonder our options to scale up our investments in Bharti businesses of every kind too have evolved to adapt to Foundation to widen the reach of its existing initiatives this new digital reality. As a leading corporate, we are and start new programs. We crossed a major milestone uniquely placed both as the leading provider of digital recently by pledging 10% of our wealth (approx. connectivity in India and across global markets and as Rs. 7,000 crores), including 3% of our family stake in user of this service to reach out to our customers across group flagship Bharti Airtel, towards supporting the products and service categories. With a strong heritage activities of Bharti Foundation. A significant part of the of market innovations and user friendly applications our corpus will be used to set up Satya Bharti University group companies continue to excel in leveraging new for Science and Technology which will complement the digital technologies to stay ahead of the curve. Foundation’s existing educational programs. I believe Airtel’s recent partnership with South Korea’s As the Chairman of ICC, I was recently invited to SK Telecom, the most advanced mobile broadband attend the ‘Heads of State’ lunch at the United Nations operator in the world will bring a dramatically improved (UN) which was attended by over 50 Heads of State experience to Airtel customers in India and put the including US President Trump, French President country at par with the most developed mobile Macron, Canadian PM Trudeau, Brazilian President broadband nations. Temer, Japanese PM Abe, UK PM May and South African President Zuma among other key global leaders. UN In another significant development in India’s rapidly Secretary General Antonio Guterres had invoked a transforming mobile industry, Bharti Airtel acquired significant departure from past practice in extending Tata Group’s Mobile Business (Tata Teleservices and the invitation to such a high profile annual luncheon Tata Teleservices Maharashtra). The acquisition, meet, strictly reserved for Governments. I also had the will further consolidate Airtel’s market position and privilege to address the UN in New York to discuss the spectrum leadership. role of world business in the achievement of the UN Sustainable Development Goals (SDGs). It was a great The last few months have truly been a defining period honour for me to be part of such a high level meet. for us both in terms of business development and our philanthropic initiatives. In May this year, I was inducted into the Global Board of Advisors of the Council on Foreign Relations, New York. Best Regards, This is one of the leading global think tanks alongside Carnegie Endowment for International Peace where I have been serving on the global Board of Trustees since 2009. Sunil Bharti Mittal Contents Awards & Recognitions 3 Group News 12 Enabling digital lifestyle 4 In Focus 19 Former President of India inaugurates Bharti Family pledges approximately Rs. 7,000 crores 10th Satya Bharti School in West Bengal 11 towards Philanthropy 20 AWARDS & RECOGNITIONS Sunil Bharti Mittal addressing the United Nations Sunil Bharti Mittal with António Guterres, Sunil Bharti Mittal with Shri Narendra Modi, Hon’ble on ‘UN Sustainable Development Goals (SDGs)’ Secretary-General, United Nations (UN) at the Prime Minister of India and H.E. Ms. Sheikh Hasina, in New York. UN headquarters in New York. Hon’ble Prime Minister of Bangladesh. Bharti Airtel ranked amongst top 100 firms in ‘The Airtel Nigeria bagged the ‘Most Outstanding World’s Most Innovative Companies’ (2017) by Forbes. Customer-Centric Telecoms Brand of the Year’ award at the Marketing Edge’s ‘National Marketing Bharti Airtel awarded the ‘Best Risk Management Stakeholders Summit and Brands & Advertising Practice Award’ in the Telecom category at ‘India Risk Excellence Award’ (2017). Management Awards’ (2017). Airtel Nigeria adjudged the Company with best Bharti Airtel ranked second in Business World’s ‘Most recruitment strategy by HR People Magazine. Respected Companies’ in India survey (2017). Bharti Infratel conferred with ‘Gold Award- Business Bharti Airtel ranked second in the annual Brandz ‘Top 50 Excellence Framework – 2017’ by ‘RE Assets India – 2017’. Most Valued Indian Brands 2017’ report. According to the study, Company’s brand was valued at US$ 10.2 billion. Bharti Foundation emerged as the only organisation under ‘Non-profit and Charity Organisations’ category to Bharti Airtel named ‘Aon Best Employer’ in the ‘Aon Best be featured in Great Place to Work Institute’s ‘India’s Best Employers – India 2017 Programme’ at the ‘Aon Best Companies To Work For 2017’. Employers India 2017 Learning Conference and Awards’. Bharti Foundation bagged the ‘Best CSR Project Award’ Bharti Airtel bagged the ‘Asia’s Best Treasury and Finance at the ‘National Summit on Best CSR Practices’. Strategies, 2016’ award under the ‘Best Hedging Strategy’ category at the ‘Corporate Treasurer Awards 2016’. Bharti Foundation won the ‘Corporate Trailblazer’ award at the ‘India Today Safaigiri Summit & Awards 2017’. The Bharti Airtel won two awards in the categories of recognition was for its Satya Bharti Abhiyan. ‘Broadband Product’ and ‘Marketing Campaign’ at the ‘ET Telecom Awards 2017’. Bharti Realty’s Worldmark (Aerocity) awarded the ‘Best Commercial Project’ award at the 11th CNBC AWAAZ Real Bharti Airtel ranked second in ‘2017 Brand Finance India Estate Awards 2016-17. 100’ an annual report on the most valuable Indian brands. According to the report, the Company’s brand was Bharti Realty won the ‘Most Admired Brand 2016-17’ valued at US$ 7,722 million. award in the ‘Real Estate’ category at the White Page International’s ‘India’s Most Admired Brands, Products & Bharti Airtel won in the ‘Best Emerging Market Initiative’ Leaders 2016-17’. category at the 7th ‘Asia Communication Awards’ (2017) held in Singapore. Bharti Realty awarded in the category of ‘Organization with Innovative HR Practices’ at the ‘Dream Companies Bharti Airtel won the ‘Golden Peacock Award for to Work for Awards’ (2017). Corporate Sustainability’ for the year 2017 at the ‘Golden Peacock Awards Nite’ in London (UK). Bharti Realty won in the ‘Construction & Real Estate’ category in Great Place to Work Institute’s ‘India’s Best Bharti Airtel won in the ‘Best Wholesale Carrier (Global)’ Companies To Work For-2017’. category at the ‘Carriers World Awards’ 2017 held in London, UK. Centum Learning positioned among top ten companies in ‘India’s Great Mid-Size Workplaces 2017’ by Great Place Bharti Airtel’s Internet TV won the ‘Tech Peripheral of the to Work Institute. Year’ award at the ‘NEXA NDTV Gadget Guru Awards’ 2017. Kavin Bharti Mittal was featured in Forbes Asia’s Bharti Airtel Lanka awarded in the categories of ‘Best 30 under 30 Asia list under ‘Consumer Technology’ Employer Brand’, ‘Best HR Strategy’ and ‘Best HR category. The list features 300 leaders in ten industries in Strategy in line with Business’ at the ‘Sri Lanka Best Asia-Pacific region. Employer Brand Award 2017’. 3 BHARTI TODAY 2017 COVERSTORY SHARE – YOUR STORIES Bharti Airtel is redesigning over 2500 stores in India as Next Gen Airtel Stores. The makeover is based on insights generated after spending almost 2450 hours on observing customers and mapping traffic flows within its stores. First two Stores went LIVE in Gurgaon. Enabling digital lifestyle Digital technologies are transforming lives like never before as mobile broadband networks take internet to customers in the most seamless way. Products/services are being consumed/experienced in newer ways leaving the competitive marketplace wide open for new innovations. Bharti group companies are leaving no stone unturned to take the lead in this new digital environment – constantly innovating to enable digital lifestyle. ig digital screens, touch screen table tops, digital cousin who had just moved into the city. He was taken by entertainment hubs welcomed Khalid as he entered surprise by the sudden metamorphosis of the old Airtel Bthe new Next Gen Airtel Store in Gurgaon in Delhi Relationship Centre (ARC) that he had visited the last time. NCR (National Capital Region) to buy a new SIM for his He soon realised that the change was not merely cosmetic 4 BHARTI TODAY 2017 COVERSTORY CREATE – PERSONALIZED PLANS WITH YOU AT THE HEART Photography by Nacasa & Partners by Photography CREATE, SHARE AND EXPERIENCE Photography by Nacasa & Partners by Photography Photography by Nacasa & Partners by Photography Bharti Airtel is redesigning over 2500 stores in India as Next Gen Airtel Stores. The makeover is based on insights generated after spending almost 2450 hours on observing customers and mapping traffic flows within its stores. First two Stores went LIVE in Gurgaon. as he went about experiencing the digital interactive Open Network digital wall and give real time feedback. module using the ‘My Airtel App’ on the table top screen. Newly designed stores are part of the recently launched Empowering users through self-care based on customer ‘Project Next’, Airtel’s new digital innovation program friendly digital innovations seemed the new focus. which aims at making customer experience simple, interactive and transparent. Conceptualised by the UK based 8 Inc, better known [ for developing Apple’s iconic digital stores across the [ world, Next Gen Airtel Store makes customer experience highly interactive through the concepts of Share, Create, Experience. While ‘Share’ refers to the zone where customers interact with a Social Wall that collates Airtel Over 181 million mobile stories and customer experiences on a digital screen, ‘Create’ denotes the zone where they can design their connections have been own solutions (changing mobile plan package, etc) digitally on a touch screen table top.
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