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Vidzemes Augstskolas 6.Studentu Pētniecisko Darbu Konferences Zinātnisko Rakstu Krājums

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Vidzemes Augstskolas 6.Studentu Pētniecisko Darbu Konferences Zinātnisko Rakstu Krājums Vidzemes Augstskolas 6.Studentu pētniecisko darbu konferences zinātnisko rakstu krājums 2012 Vidzemes Augstskolas 6.Studentu pētniecisko darbu konferences zinātnisko rakstu krājums 1 Vidzemes Augstskolas 6.Studentu pētniecisko darbu konferences zinātnisko rakstu krājums/ Galv.red. S.Rozentāle. Valmiera: Vidzemes Augstskola, 2012, 212 lpp. PRIEKšvārds Organizatoriskā komiteja: Zinātne un pētniecība ir svarīga ne tikai tāpēc, ka tā ir jaunu tehnoloģiju avots, kas maina mūsu dzīves veidu, bet arī tāpēc, ka tā palīdz ieraudzīt pasauli un mūsu vietu tajā. Taču Galvenā redaktore – asociētā profesore, Dr.oec. Sarmīte Rozentāle pasaules izzināšana ar modernās zinātnes palīdzību nav bijusi vienkārša. Vēl nesen Zinātiskā sekretāre – Mg.man. Zane Kalniņa zinātne sniedza fragmentāru pasaules ainu, sadalot to šķietami neatkarīgās disciplīnās. Tehniskā redaktore – Bc.oec. Baiba Auniņa Zinātniekiem nav bijis viegli skaidrot, kas saista fizikālo visumu ar dzīvību, cilvēka sabiedrību ar prāta un kultūras sfēru. Tagad arvien vairāk pasaules vadošo zinātnieku Latviešu valodas tekstu literārā redaktore – Mg.philol. Evija Lubņevska pasaules ainu cenšas uztvert arvien integrētāku, mēģina rast tiltu starp biznesu, politiku, Angļu valodas tekstu literārā redaktore – Mg. philol. Daina Lārmane inženierzinātni, apvienojot atšķirīgas cilvēka darbības sfēras – psiholoģiju, socioloģiju, filozofiju, ekonomiku, sistēmiskās teorijas un citas. Recenzenti: šodienas zinātnieki un pētnieki vairs nav pasaulslavenas personības kā Einšteins vai Ņūtons. Par iekļūšanu vēsturē ar inovatīvu atklājumu gandrīz visi zinātnieki var tikai Mg.oec. Aigars Andersons sapņot. Tajā pašā laikā šī attīstība izpētes procesā ļauj piedalīties arvien lielākam to cilvēku Dr.geogr. Andris Klepers skaitam, kas pasaules uzbūves izpēti vēlas padarīt par savu dzīvesveidu. Lai realizētu Mg.sc.pol. Anna Broka apjomīgus izpētes darbus zinātnes projektos, kopā jāstrādā zinātniekiem gan vienas Mg.sc.soc. Dace Jansone nozares, gan starpnozaru līmenī. Vairums zinātnisku rakstu ir vairāk nekā viena pētnieka sarakstīti. Publikācijas dabaszinātņu nozarēs nereti parakstījuši pat vairāki simti autoru. Dr.sc.ing. Egīls Ginters Un, patiesi, neviens pētījums vairs nav iedomājams bez dažādu zinātņu nozaru un Dr.sc.pol. Ieva Dmitričenko apakšnozaru integrācijas. Pētot biznesa stratēģijas, nevar norobežoties no politiskās Mg.sc.soc. Ieva Kukule un ekonomiskās situācijas, vēsture, māksla un kultūra ir tūrisma izpētes daļa, politikā Mg.geogr. Ilgvars Ābols ietilpst mārketings un komunikācija, neviena cilvēku dzīves sfēra vairs nav iedomājama bez informācijas tehnoloģiju rīkiem un instrumentiem. Mg.sc.soc. Ilze Grīnfelde To veicina arī globalizācijas process, kas ir sociālo attiecību attīstības jauns posms, kurā Mg.biol. Juris Smaļinskis politika, ekonomika un kultūra apvienojas savstarpējas atkarības tīklā. Mg.paed. Mihails Siņicins šādu integrētu pasaules skatījumu sniedz arī Vidzemes Augstskolas studentu pētnieciskie Bc.sc.comp. Ojārs Bāliņš darbi, kuri ir pieteikti 2012.gada studentu pētniecisko darbu konferencei. Dr.hist. Vija Daukšte Vidzemes Augstskolas studentu pētniecisko darbu konference notiek katru gadu kopš Mg.paed. Vija Melbārde 2007.gada. Tās mērķis ir veicināt studentu, maģistrantu un doktorantu pētniecisko darbību un popularizēt un ieviest praksē viņu pētījumu rezultātus. Mg.psych. Vineta Silkāne Krājumā ir apkopoti 28 recenzēti 6.studentu pētniecisko darbu konferences raksti. Krājums ir dažāds saturā, jo apkopo visu Vidzemes Augstskolas fakultāšu – Biznesa vadības un ekonomikas, Inženierzinātņu, Sociālo zinātņu un Tūrisma organizācijas Vāka dizaina un teksta maketa autors Māris Bičkovs un vadības fakultātes, kā arī Latvijas Universitātes un Alberta Koledžas studentu un absolventu pētījumus. Rakstu krājumā ir 3 daļas, no kurām pirmā ir veltīta biznesa un Vākam izmantota Artūra Kaurova fotogrāfija. tūrisma tematikai, otrā – komunikācijas un informācijas tehnoloģiju tematikai, bet trešā– sabiedrības pārvaldes tematikai. Pētījumu tematika iesniedzas, sākot no Vidzemes Krājumā apkopoti 2012.gada oktobrī Vidzemes Augstskolas organizētās 6.Studentu reģiona un Latvijas aktualitātēm līdz Ķīnas un Filipīnu teritoriālajiem strīdiem Dienvidķīnas pētniecisko darbu konferences zinātniskie raksti. jūrā. Lai šī konference kalpo par sadarbības tiltu starp dažādu zinātņu nozaru pētniekiem – gan studentiem, gan mācībspēkiem! ISBN: 978-9984-633-26-8 Cilvēks ir daļa no veselā, ko mēs saucam par Universu, laikā un telpā ierobežota daļa. Viņš uztver sevi, savas domas un jūtas kā kaut ko nošķirtu no pārējā, un tas ir viņa apziņas „optiskais malds”. šis malds ir sava veida cietums, kas ierobežo mūs līdz personiskajām vēlmēm un pieķeršanos dažiem tuvākajiem cilvēkiem. Mūsu uzdevumam jābūt – izkļūt ārā Izdevējs: Vidzemes Augstskola no šī cietuma, paplašinot mūsu līdzjūtības loku tā, lai iekļautu visas dzīvās būtnes un visu Iespiests tipogrāfijā SIA „Dardedze hologrāfija” dabu tās skaistumā (Alberts Einšteins). Sarmīte Rozentāle Vidzemes Augstskola, Valmierā, 2012.gada oktobrī 2 3 Satura RĀDītājs KOMUNIKĀCIJA UN IT RISINĀJUMI Problemātiskie aspekti komunikācijā starp Vidzemes 106 teritoriālās nodaļas ģimenes ārstiem un pacientiem Anete Gluha PRIEKšvārds 3 Stratēģiskās komunikācijas loma inovāciju veicināšanā: 113 Jelgavas gadījums BIZNESS UN TŪRISMS: AKTUALITĀTES UN LOKĀLIE RISINĀJUMI Kristīne Keiča Noliktavas preču uzskaites sistēma 121 Ideju menedžmenta produktu tirgus attīstība un perspektīvas Latvijā 6 Sergejs Zubovs Elīna Miķelsone Unificētas tehnoloģiju pieņemšanas un lietošanas teorijas analīze 129 Apdrošināšanas pakalpojumu tirgus Latvijā 14 Līga Ābola Sintija Štraumane RFID tehnoloģiju pielietojums papildinātajā realitātē 138 Tūrisma uzņēmēju vides apziņa Latvijas īpaši aizsargājamās dabas 23 Gatis Blūms teritorijās un tās veicināšanas iespējas Rita Jakovļeva Digitālās virszemes televīzijas nākotnes scenāriji Latvijā pēc 2014.gada: 145 raidorganizāciju, satura izplatītāju un politikas veidotāju viedokļu aptauja Ekotūrisma maršruta izstrāde Ziemeļvidzemes biosfēras 30 Kristaps Riekstiņš rezervāta teritorijā Ilze Sauša Tvitera ierakstu altruistiskās izpausmes 152 Inese Karavaičuka Tūrisma produkta veidošanas pamatprincipi skolēniem ar 37 garīgās attīstības traucējumiem Konverģences izpausmes Latvijas drukāto mediju tīmekļa vietnēs 158 Ieva Reliņa Jānis Segliņš Tūrisma nozares elementu vides pieejamības novērtējums 44 Konverģences process Latvijas drukāto mediju redakcijās: 164 cilvēkiem ar īpašām vajadzībām Valmierā un tās apkārtnē nacionālā laikraksta „Latvijas Avīze”, reģionālā laikraksta Liene Bričonoka „Liesma” un žurnāla „Kas Jauns” gadījums Anita Stabiņa Novārtā atstāti un nepilnīgi izmantoti militārā mantojuma 50 objekti Latvijas Rietumu piekrastē: Iespējamības analīze jaunu tūrisma piesaistes objektu veidošanai Lauma Gulbe PĀRVALDīBA: RISINĀJUMUS MEKLĒJOT Tūrisma maršruta „Sajūti Liepāju!” izveide 58 Iespējamā situācijas attīstība saistībā ar Ķīnas un Filipīnu 171 Krista Matroze teritoriālajiem strīdiem Dienvidķīnas jūrā Toms Žagars Valmieras pilsētas svētku vērtējums apmeklētāju skatījumā 67 Inita Kūlīte Partiju apvienības „Saskaņas centrs” politiskā identitāte 178 laika periodā no 9. līdz 11.Saeimai Valmiermuižā realizētā ielīgošanas pasākuma „Jaunie Jāņi” 75 Kārlis Nīlanders izvērtējums Laila Skujiņa Žurnālistu un politiskās varas pārstāvju politiskais cinisms Latvijā 186 Artūrs Ločmelis Ziedu tirdzniecības uzņēmuma ilgtspējas novērtējums 83 Inese Sprudzāne Sievietes deputātes lomas novērtējums Vidzemes plānošanas 193 reģiona pašvaldībās Farmācijas kompāniju mijiedarbība ar pacientu organizācijām 92 Egita Petrova sabiedrisko attiecību aktivitātēs Kristīne Romanovska Kolektīvās atmiņas veidošana par Latvijas Republikas 200 parlamentārisma posmu vēstures mācību grāmatās Profesionālās izdegšanas sindroma simptomi: 99 Lelde Arnicāne Latvijas uzņēmumu pieredzes izpēte Santa Slica Divpadsmitās klases skolēnu augstskolas izvēli ietekmējošie faktori 208 Pēteris Rakuls 4 5 The most perspective fields which can apply idea management products are administration efficacy, economy, employment and education, social and health service. BIZNESS UN TŪRISMS: AKTUALITĀTES Ievads Pasaules ekonomikā norisinās ievērojamas izmaiņas, kuru apzīmēšanai lieto terminus – UN LOKĀLIE RISINĀJUMI informācijas sabiedrība, jaunā (digitālā, interneta, zināšanu) ekonomika. Tā balstās nevis uz materiālām vērtībām, bet uz informāciju un zināšanām kā galveno aktīvu. Izmaiņas veicina straujā IT un interneta attīstība, kas ļauj daudzus jautājumus risināt daudz efektīvāk un ātrāk, tādēļ piekļuve informācijai kļūst ļoti būtiska (Rifkins 2004, 279). Tas IDEJU menedžmenta PRODUKTU TIRGUS liek mainīties gan sociālajām kopienām, gan ikvienam indivīdam, jo izvirza jaunas prasības attīSTīBA UN PERSPEKTīvas Latvijā viņa kompetencei, zināšanām, rīcībai (Vītols 2006, 272). Saskaņā ar šīm izmaiņām pasaulē un līdz ar to arī Latvijā arvien lielāku popularitāti gūst IDEA MANAGEMENT PRODUCT MARKET ideju menedžments, kurā ietilpst ideju ģenerēšana, izvērtēšana un attīstīšana, kas palīdz DEVELOPMENT AND PERSPECTIVES IN Latvia pārvērst labākās idejas reālās inovācijās. Temata izvēles galvenais aspekts ir tā aktualitāte, jo ir būtiski apzināties pārmaiņas un to izvirzītās prasības un sniegtās iespējas. Pētījuma problēma – inovācijas un veiksmīgu, efektīvu attīstību iestādēs, uzņēmumos AUTORE: Elīna Miķelsone, Vidzemes Augstskola, profesionālā bakalaura studiju un organizācijās nevar panākt bez idejām. Inovāciju procesa daļa – ideju menedžments programma „Biznesa
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