1 MB Latest Retail & Consumer Market Trends
First half of 2018 update Latest retail & consumer market trends Executive summary In the first half of 2018 Russian GDP is growing slower comparing to the same period in the previous year. Despite low official inflation and continuous real wages growth consumers do not feel positive changes in their financial situation. They continue cutting their spend. Strong trend for buying less and cheaper products is remaining determinant in Russian consumers behavior. Highly competitive market demands an efficient approach for marketing and promo as well as for cost optimization and operational excellence. 3 In the first half of this year GDP shows slower growth comparing with the previous year Russian real GDP, Q2,16 – Q2,18 growth, Y-o-Y, % Russian real GDP growth, Q-o-Q, Q4,16 – Q2,18, % (constant 2016 prices) 2.5 2.9 2.5 2.2 2.0 1.8 1.9 1.5 1.3 0.9 1.0 0.6 0.4 0.5 -0.5 0.0 Q2,16 Q2,17 Q2,18 Q4,16 Q1,17 Q2,17 Q3,17 Q4,17 Q1,18 Q2,18 Source: Federal State Statistics Service 4 Despite the lowest inflation rates consumers expectations and estimations are not so optimistic Inflation, Y-o-Y, Q1,17 – Q2,18, % Inflation, Y-o-Y, Jan,18 – Jun,18, % -1.8 p.p. 10.6 9.9 9.8 -2.4 p.p. 9.4 9.2 9.2 8.9 4.6 8.6 8.4 8.58.3 4.2 7.8 3.4 2.6 2.4 2.2 2.2 2.2 2.4 2.4 2.4 2.3 Q1’17 Q2’17 Q3’17 Q4’17 Q1’18 Q2’18 Jan, 18 Feb, 18 Mar, 18 Apr, 18 May, 18 Jun, 18 Observed Expected Current Source: Central Bank of Russian, FOM 5 Comment The negative inflationary expectations affect the consumers behavior, despite low official inflation rates in the “ current year Martijn Peeters Retail & Consumer Leader ” 6 Excluding a significant jump in the first quarter due to the presidential election, real wages are constantly growing in 2018 Average real wage growth, Q-o-Q, % 12 10.2 10 8 7.4 5.9 6 4.8 p.p.
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