Hosted by Title Sponsor

A G E N D A* Net proceeds benefit

® October 5, 2016 7 a.m. – 12 p.m. Hyatt Regency Hotel, 151 East Upper Wacker Drive, Chicago

7:00 – 7:50 Registration, Breakfast & Networking

7:50 – 8:00 Welcome & Introduction: Brian Cole, M.D., Midwest Orthopaedics at Rush; Head Team Physician,

8:00 – 8:15 Key Note: College Athletes: Success After Leaving the Playing Field; Jim Delany, Commissioner for Big Ten Introduced by: Anthony Romeo, M.D., Midwest Orthopaedics at Rush

8:15 – 9:00 Panel 1: The View from the Top: How the Highest Level Professional Sports Franchises in Chicago Impact the City of Chicago Introduced by: Charles Bush-Joseph, M.D., Midwest Orthopaedics at Rush; Head Team Physician, Moderator: Peggy Kusinski, Reporter, NBC5 Chicago Panelists: Brooks Boyer, Senior VP of Marketing, Chicago White Sox Atul Khosla, COO, Chicago Fire Ted Phillips, President and CEO, Chicago Bears Michael Reinsdorf, President and COO, Chicago Bulls Crane Kenney, President of Business Operations,

9:00 – 9:15 Q&A with Panelists

9:15 – 9:30 BREAK & NETWORKING

9:30 – 10:15 Panel 2: The Business of Marketing & Franchising Professional Sports Teams: Building a Brand, Developing Sponsors, Promoting Loyalty and Sustaining a Fan Base Introduced by: Kathy Weber, M.D., Midwest Orthopaedics at Rush Moderator: Sarah Kustok, Reporter, Yes Network Panelists: Mike Ernst, Senior Vice President Ticket Sales, Service, Marketing & Club Operations, Chicago Fire Beth Grabowski, Director of Marketing & Analytics, Chicago White Sox Pete Hassen, Senior Executive Director of Marketing, Scott Sonnenberg, Director of Corporate Sales, Chicago Bulls Alison Miller, Vice President of Marketing, Chicago Cubs

10:15 – 10:30 Q&A with Panelists

10:30 – 10:45 BREAK & NETWORKING

10:45 –11:30 Panel 3: Keeping Our Athletes Healthy: The Risks, Liabilities and Economics

Introduced by: Nikhil Verma, M.D., Midwest Orthopaedics at Rush Moderator: Brian Cole, M.D. Panelists: Mark Bartelstein, Founder & CEO, Priority Sports & Entertainment Mark Kaufman, President, Athletico Physical Therapy Gordon Nuber, M.D., NorthShore Orthopaedic Institute; Team Physician, Chicago Bears Joel Quenneville, Head Coach, Chicago Blackhawks

11:30 – 11:45 Q&A with Panelists

* Agenda subject to change depending on team schedules