Annual Report 2012-2013

Annual Report 2012-13 1 2 Annual Report 2012-13 Ministry of Information and Broadcasting

Annual Report 2012-2013

Annual Report 2012-13 3 4 Annual Report 2012-13 Contents

Chapter No. Content ...... Page No.

Highlights ...... 6

1 Overview ...... 14

2 Role and Functions of the Ministry ...... 18

3 New Initiatives ...... 24

4 Activities under Information sector ...... 30

5 Activities under Broadcasting sector ...... 94

6 Activities under Films sector ...... 192

7 Activities under International Cooperation ...... 242

8 Representation of Scheduled Castes/ Scheduled Tribes / OBCs in Service .....248

9 Representation of Physically Disabled Persons in Service ...... 252

10 Use of Official Language ...... 258

11 Women Welfare Activities ...... 262

12 Vigilance Related Matters ...... 266

13 Citizens’ Charter & Grievance Redressal Mechanism ...... 270

14 Right to Information Act, 2005 Related Matters ...... 274

15 Accounting and Internal Audit ...... 278

16 CAG Paras ...... 282

17 Implementation of the Judgments / Orders of CAT ...... 286

18 Plan Outlay ...... 290

19 Media Unit Wise Budget ...... 306

20 Organization Chart of Ministry of I&B ...... 314

Designations in the Ministry ...... 315

Website Address of Media Units of MIB ...... 318

21 Results-Framework Document (RFD) for Ministry of Information and Broadcasting (2011-2012) ...... 320

Annual Report 2012-13 5 Launch of Government of India Calendar-2013

6 Annual Report 2012-13 October, 2012, at the National Media Centre. The two day Conference had seven sessions; covering Ministries of Finance, Agriculture, Railways, Road and Transport, Power, Corporate Affairs, Communication & IT, Civil Aviation and Petroleum and Natural Gas.  Two new Regional Centers of Indian Institute of Mass Communication (IIMC) have become operational at Jammu HIGHLIGHTS (J&K) and Kottayam (Kerala) from August 2012.  Press Information Bureau OF THE YEAR launched mobile version of its website pib.gov.in to make its content easily accessible to mobile users.  Publications Division started Information Wing e-version of Employment news in English, Hindi & Urdu for its subscribers.  Ministry of Information & Broadcasting launched its  “Report to the People” YouTube channel in September highlighting the achievements of 2012. The Ministry has also the UPA-II Government was launched its Facebook and brought out in May 2012 on Twitter accounts alongwith completion of its three years. a blog. The initiatives of the  A Memorandum of Ministry and the Government Understanding (MoU) was are being disseminated through signed between the India and these platforms. Belarus on 14th November  Annual Economic Editors’ 2012 at New Delhi to explore Conference (EEC - 2012) possible areas of bilateral was inaugurated by the Cooperation and exchange Union Finance Minister, views in the field of press and Shri P. Chidambaram on 8th information.

Annual Report 2012-13 7 Minister of State (Independent Charge) for Information & Broadcasting, Shri Manish Tewari lighting the lamp to inaugurate the Broadcast Engineering Society (India) Expo- 2013 and 19th International Conference & Exhibition on Terrestrial and Satellite Broadcasting, organized by BES (India), in New Delhi on January 29, 2013. Advisor to the PM on Public Information Infrastructure & Innovations & Chairman National Innovation Council, Shri Sam Pitroda and the Secretary, Ministry of Information & Broadcasting, Shri Uday Kumar Varma are also seen

8 Annual Report 2012-13 Broadcasting Wing

 Digital Addressable System  In order to establish a direct The proposal was based on (DAS) has come into effect communication between the recommendations of the in three out of four metros viz. the Ministry and various Group of Ministers (GoM) Delhi, Mumbai and Kolkata stakeholders of Community on Prasar Bharti, constituted from 31st October 2012 Radio fraternity in the country, under the Chairmanship of the and the process of digital the Ministry has launched a Home Minister, to examine switch over has been smooth. dedicated page on facebook- various issues pertaining to Analogue Cable Television ‘Community Radio India’. the functioning of Prasar signals were switched off by This page can be accessed Bharati. the Broadcasters and Multi- from www.facebook.com/  System Operators (MSOs) communityradioindia. In order to monitor the progress at midnight of 31st October, of Digitization and to infuse  2012 in Delhi, Mumbai and In pursuance to ensure the transparency in the system, Kolkata. Analogue Cable compliance of the directives the Ministry has put in place TV signals were allowed to of National Commission a software and enabled its continue in Chennai due to for Protection of Child website for the purpose of real the interim stay granted by Rights (NCPCR) as also time collection of data. Using the Hon’ble High Court of the provisions of the Cable the software, the Multi-System Madras. Television Network Rules Operators (MSOs) can upload 1994, the Ministry issued a the data on the website of the  The Ministry of Information directive to all TV channels Ministry. & Broadcasting has amended on 9th August 2012 regarding  the Cable Television Network Protection of Identity of The Cabinet Committee on Rules 1995 thereby making Children in need of care and Economic Affairs (CCEA) it mandatory for Multi-system protection and juveniles in in its meeting held on 14th Operators (MSO) and conflict with law. September 2012 approved the Cable Operators to provide proposal on “Review of the  information as and when sought The proposal of the Ministry Policy on Foreign Investment for by the Central Government for financial restructuring of (FI) in companies operating in or State Government or Prasar Bharti (Broadcasting the Broadcasting Sector”. authorized officer or any agency Corporation of India) was of the Central Government. approved by Union Cabinet on 14th September, 2012.

Annual Report 2012-13 9 Minister of State (Independent Charge) for Information & Broadcasting, Shri Manish Tewari presenting the "Life Time Achievement Award" to the Polish Film Director, Mr. Krzystof Zanussiat, at the inaugural ceremony of the 43rd International Film Festival of India (IFFI-2012), in Panaji, Goa. Governor of Goa, Shri Bharat Vir Wanchoo, Chief Minister of Goa, Shri Manohar Parrikar and Secretary, I & B, Shri Uday Kumar Varma are also seen

10 Annual Report 2012-13 Films Wing

 For the first time, the Ministry to be taken by the film industry Poland, to enhance bilateral took an initiative to live stream while depicting smoking scenes cooperation in the Films Sector the opening and closing in their films. between the two countries. ceremony of IFFI-2012 on its   YouTube Channel. Over two The 59th National Film Directorate of Film Festivals hundred videos of the festival Awards were presented at organized screening of films in were uploaded on the channel the function held on 3rd May Moscow from 13 to 15 April which received more than 2012 in New Delhi. Hon’ble 2012 and at St. Petersburg 17,000 views. Vice President Shri M. Hamid from 17 to 22 April 2012 to Ansari gave away the awards celebrate 65 years of diplomatic  As part of the Centenary under different categories to relations between India and Celebrations, the Ministry nearly 100 talents in both Russia. conceptualized and designed a feature film and non-feature  tableau to commemorate 100 film categories. The Dada The National Film Archives years of Indian Cinema and Saheb Phalke Award for the of India (NFAI) organized a participated in the Republic year 2011 was conferred on the European Film Festival from Day Celebrations- 2013. The noted Bengali Actor Soumitra 3rd to 9th April 2012 jointly central idea of the tableau Chatterjee. with Max Mueller Bhawan, was Cinema – MayurPankhi Alliance Francaise, Pune and  – a symbolic re-interpretation The very first film made in a the British Council. dialect “Byari” won the award of the mythological flying  Children’s Film Society of bird-boat, which represents under Best Film Category. The film also won the bronze medal India (CFSI) produced a film Indian Cinema as a carrier namely Gattu, which won the of a nation’s collective in the SAARC Film Festival 2012. ‘Special Mention Certificate’ imagination; with gigantic by the International Jury and celluloid sails, suggesting  The Centenary celebrations the ‘Audience Award’ during how the vision of directors of the Indian Cinema were the Indian Film Festival held through the ages, harnessed formally inaugurated during at Los Angeles. The film on film, has propelled the the Awards function. It also won the Best Film and nation’s imagination forward. was decided to give away Best Actor award at the New A one-minute audio track the National Film Awards York Indian Film Festival, accompanied the Cinema every year on 3rd May, the 2012. CFSI released this film MayurPankhi as it glided day India’s first full length commercially on 20th July across the Rajpath. The voice silent feature film “Raja 2012. over was given by the renowned Harishchandra” was released at  Indian film actor Irfaan Khan, Mumbai’s Coronation Cinema As a part of synergizing the to connect with millions of in 1913. efforts for promotion of Indian viewers in India and abroad. Cinema and the ‘Incredible  The then Minister for I&B, India’ campaign of the Ministry  Ministry of Health & Family Smt. Ambika Soni, signed an of Tourism, the Information & Welfare, in consultation with “Audio-Visual Co-production Broadcasing Ministry set up Ministry of Information & Agreement” with an India Pavilion at the Cannes Broadcasting agreed to amend Mr. B. Zdrojewski, Minister of Film Festival, France from 16th the Notification regarding steps Culture and National Heritage, to 26th May 2012.

Annual Report 2012-13 11 Jose Garcia Margalloy Marfil, Minister for Foreign Affairs and Cooperation, Spain to establish a legal framework for relations regarding cooperation between the two countries in the audio-visual field thereby facilitating its development.

 As a part of centenary year celebrations of Indian Cinema, Directorate of Film Festival organized the first ever Indian Centenary Film Festival in Bangkok from 18 to 21 October 2012. Ten Films, including the first Indian feature film, Raja Harishchandra were screened during the festival. The Directorate also participated in Taiwan and Fiji Film festival.

 The Ministry organized, the 43rd International Film Festival of India (IFFI- 2012) from  Directorate of Film Festivals 2012. DFF also collaborated 20th to 30th November 2012 organized the National with PHD Chamber of at Goa. Film Star Akshay Film Festival - 2012 from Commerce to organize a day Kumar was the Chief Guest 1st - 10th June 2012 at New long film festival at New Delhi for the opening function. Delhi. 24 feature films and on 25th August 2012 to Oscar Award winner Ang 21 non- feature films, which celebrate 100 years of Indian Lee’s ‘Life of Pi’ was the had won the 59th National Cinema. DFF participated in opening film of the festival Film Awards, were screened Bhava film festival in Brasilia, while Mira Nair’s ‘The during the festival. The Festival Brazil from 24th July to 19th Reluctant Fundamentalist’ was was inaugurated by veteran August 2012, where 34 films the closing film. Renowned filmmaker, critic and pioneer of were screened. Polish filmmaker Krzysztof the Film Society Movement in  Zanussi was conferred upon India, Ms. Vijaya Mulay. Three students of the Film and Television Institute the prestigious Lifetime  A retrospective of Rajesh of India, Pune won the Achievement Award on the Khanna was organized by Cinematography awards in the occasion of 43rd IFFI- 2012. Directorate of Film Festivals Fujifilm - Indradhanush Film Gurvinder Singh’s film ‘Anhey from 18th to 20th August Competition. Ghorhey Da Daan’ bagged 2012 at New Delhi. Golden Peacock and Kyu-hwan  To enhance Bilateral Jeon got Silver Peacock for Best  To celebrate the Centenary Cooperation in the Films Director. of Indian Cinema, a festival Sector an agreement was was held in collaboration with signed by the then Minister of Government of Puducherry Information & Broadcasting from 24th to 26th August Smt. Ambika Soni and Mr.

12 Annual Report 2012-13 Economic Wing

 The Sectoral Innovation Council of the Ministry of Information & Broadcasting headed by Smt. Asha Swarup, Retired Secretary, Government of India submitted its report to the then Minister of Information & Broadcasting, Smt. Ambika Soni on 26th July 2012. The Council has made 64 key recommendations in the field of Broadcasting, Films, Animation, Gaming & VFX, Print Media, Advertising and Media Education.

 The Ministry has started ‘e-office’ project. The software and hardware have been made available to all the employees. The roadmap to achieve the targets has been prepared and all necessary arrangements have been put in place to ensure that e-office is implemented by 1st March 2013.

The Song and Drama Division of the Ministry presenting the “JAMUNIYA” show

Annual Report 2012-13 13 14 Annual Report 2012-13 Photograph from National Photo Awards Ministry is divided into four wings i.e. the Information Wing, the Broadcasting Wing, the Films Wing, and the Integrated Finance Wing. The Ministry functions through its 21 media units/ attached & subordinate offices, autonomous bodies and PSU's. The Main Secretariat of the Chapter Ministry is headed by a Secretary who is assisted by one Additional Secretary, an Additional Secretary & Financial Advisor, one Senior Economic Advisor, four Joint Secretaries, one Economic Advisor and one Chief Controller of Accounts. There are 17 posts of the level of Director/Deputy Secretary, 25 posts of Under Secretary level 1 (including Deputy Director (EW) & Deputy Director (OL), 1 Sr. PPS, 5 PPS, 38 of other Gazetted Officers and 271 non-gazetted posts in the different wings of the OVERVIEW Main Secretariat. The Information Wing under the Joint Secretary (Policy & Administration) handles policy matters of the press and the print The Ministry of Information media and publicity requirements and Broadcasting, through the of the Government. This Wing mass communication media also looks after the general consisting of radio, television, administration of the Ministry films, press and print publications, advertising and traditional modes The Broadcasting Wing under Joint of communication such as dance Secretary (Broadcasting-II) and and drama, plays an effective role Joint Secretary (Broadcasting-I) in helping people to have access handles matters relating to the to free flow of information. The Electronic Media and the regulation Ministry is involved in catering of the content of private TV to the entertainment needs of channels as well as the programme various age groups and focusing matters of All India Radio and attention of the people on issues of Doordarshan and operation of cable national integrity, environmental television and Community Radio protection, health care and family etc. Electronic Media Monitoring welfare, eradication of illiteracy and Centre (EMMC), which is a issues relating to women, children, subordinate office, functions under minority and other disadvantaged the administrative control of this sections of the society. The Division.

Overview 15 Joint Secretary (Broadcasting-II) The Film Wing under Joint The Integrated Finance Wing, handles matters relating to hardware Secretary (Films) handles matters under AS & FA and Senior development which includes relating to the Film Sector. It is Economic Advisor looks after upgradation of All India Radio involved in the production and the financial aspects of the and Doordarshan. In addition he distribution of documentary films, Ministry including budget, Plan also handles matters pertaining to development and promotional Coordination and O&M activities. formulation of policies and framing activities relating to the film AS&FA is assisted by the up of rules and regulations for the industry including training, Economic Advisor. Broadcasting Sector, which also organization of film festivals, import include public service broadcasting and export regulations, etc. and FM Radio.

Field Formation of the Ministry of Information and Broadcasting

Attached and Subordinate Autonomous Organizations Organizations 1. Prasar Bharati (Broadcasting 1. Office of the Registrar of Corporation of India) Newspapers for India 2. Film and Television Institute 2. Directorate of Advertising of India, Pune and Visual Publicity 3. Indian Institute of Mass 3. Press Information Bureau Communication The Ministry is assisted 4. Publications Division and supported in its 4. Children’s Film Society, 5. Directorate of Field Publicity activities through India 6. Directorate of Film Festivals 13 Attached and 5. Press Council of India Subordinate Offices, 6. Satyajit Ray Film and 7. Research, Reference and 6 Autonomous Training Division Television Institute, Kolkata Organisations and 8. Films Division 2 Public Sector 9. Photo Division Undertakings. Public Sector Undertakings 10. Song and Drama Division 1. National Film Development 11. Central Board of Film Corporation. Certification 2. Broadcast Engineering 12. National Film Archives of Consultants India Limited India 13. Electronic Media Monitoring Centre

16 Annual Report 2012-13 Mandate of the Ministry  Administration of the Press and Registration of Books Act, of Information and 1867 in respect of newspapers. Broadcasting  Administration of the Cinematograph Act, 1952 in  News Services through All The Ministry of respect of certification of films. India Radio (AIR) and Information and Doordarshan (DD) for the Broadcasting, as per the  Dissemination of information people including Indians Allocation of Business about India within and abroad. Rules, has a wide outside the country through mandate in respect of publications on matters of  Development of Broadcasting information, education national importance. and Television and entertainment to be  Research, reference and  Import and Export of films. executed with functions training to assist the media  Development and promotion of relating to print and units of the Ministry. film industry. electronic media as also films.  Financial assistance to  Organization of film festivals distinguished artistes, and cultural exchanges. musicians, instrumentalists, dancers, dramatists, etc. who  Advertising and Visual have substantially contributed Publicity on behalf of the to the Ministry's institutions Government of India and to get feedback on publication.  International relations in respect of broadcasting and news services.

Minister of State (Independent Charge) for I & B, Shri Manish Tewari presenting the IAA leadership award, at a function, in Mumbai on February 2, 2013

Overview 17 The artists of Song and Drama Division performing the Street Drama “JAMUNIYA” ‘Aakansha Ubharte Bharat Ki’, in New Delhi

18 Annual Report 2012-13 mourning on the demise of a high dignitary.

 The enunciation and implementation of the law relating to radio and television broadcasting in India by private Indian companies or Indian nationals.

Chapter  Broadcast Monitoring and Administration of the Prasar Bharati (Broadcasting Corporation of India) Act, 1990 (25 of 1990).

 All matters relating to the Indian Broadcasting (Programme) Service and the Indian Broadcasting 2 (Engineering) Service until they are handed over to Prasar Bharati.

ROLE AND II. CABLE TELEVISION POLICY FUNCTIONS OF THE  Cable Television Networks (Regulation) Act, 1995 (7 of 1995).

MINISTRY III. RADIO  All business connected with I. BROADCASTING POLICY All India Radio embracing news services in the home AND ADMINISTRATION programmes, programmes  All matters relating to radio for the foreign countries and television broadcasting and Indians overseas, radio within the Union including journals, research in the field regulation of the use of All of broadcast engineering, India Radio and Doordarshan monitoring of foreign by recognised national and broadcasts, programme regional political parties during exchange and transcription elections to the Lok Sabha services, supply of community and State Assemblies and receiving sets to State procedure to be followed by Governments under the the official electronic media community listening scheme, during periods of national etc.

Role and Functions of the Ministry 19  Development of radio various types of equipment of the Government of India Broadcasting throughout required by the film industry. through the medium of the the Union, installation and press.  maintenance of Radio Stations All matters relating to  and Transmitters and operation film industry, including Advising Government of broadcasting services. developmental and promotional on information problems, activities. relating to the press, keeping Government informed of the  IV. DOORDARSHAN Promotion of good cinema by main trends of public opinion institution of State awards for as reflected in the Press and films produced in India and  Exchange including cultural liaison between Government assistance through the National exchange of television and the Press. Film Development Corporation programmes. Limited.  Publicity to and for the Armed  Development of television Forces.  Production and distribution of throughout the Union, documentaries and newsreels  General conduct of including installation, and other films and film strips Government relations with maintenance and operation for internal and external the press excluding the of television Programme publicity. administration of sections 95 Production Centres and and 96 of the Code of Criminal Transmitters, and operation of  Preservation of films and filmic Procedure, 1973 (2 of 1974). television services. materials.  Administration of the Press  Promotion of production of  Organisation of International and Registration of Books Act, television programmes outside Film Festivals in India and 1867 (25 of 1867) relating to Doordarshan. participation of India in newspapers. International Film Festivals abroad.  Administration of the Press V. FILMS Council Act, 1978 (37 of  Organisation of Film Festivals 1978).  Legislation under entry under Cultural Exchange 60 of the Union List, viz., Programmes.  Allocation of newsprint to 'Sanctioning of Cinematograph newspapers.  films for exhibition'. Film society movement.  Administration of the VIII. PUBLICATIONS Cinematograph Act, 1952 (37 VI. ADVERTISING AND of 1952).  Production, sale and VISUAL PUBLICITY distribution of popular  Import of feature and short pamphlets, books and films for theatrical and non-  Production and release of journals on matters of national theatrical viewing. advertisements on behalf of the Government of India. importance for internal as well  Export of Indian films, both as external publicity, with a feature and short films. view to impart up-to-date and VII. PRESS correct information about India  Import of unexposed to the general public at home cinematograph films and  Presentation and interpretation and abroad. of the policies and activities

20 Annual Report 2012-13 IX. RESEARCH AND the use of the Media Units of and dramatists who have the Ministry. contributed substantially to REFERENCE the success of All India Radio  and other units of the Ministry To assist the Media Units of X. OTHER FUNCTIONS or their survivors in indigent the Ministry of Information circumstances. and Broadcasting in collection,  Publicity for the policies and compilation and preparation of programmes of Government of  All matters relating to the Asia- material involving research, into India. Pacific Broadcasting Union, published works. Commonwealth Broadcasting  Administration of Journalists  Association and the Non- Building up of a compendium Welfare Fund. Aligned News Agency Pool. of knowledge on important subjects and to prepare  Financial assistance to  Cadre management of the guidance and background notes distinguished musicians, both Indian Information Service on current and other topics for vocal and instrumental, dancers (Group 'A' & 'B').

Vice President, Shri Mohd. Hamid Ansari presented the Dadasaheb Phalke Award 2011 to Veteran Bengali actor Soumitra Chatterjee, at the 59th National Film Awards function. The then Ministe for I & B, Smt. Ambika Soni, the then MoS, I & B, Shri Jagathrakshakan & Shri Chowdhury Mohan Jatua & Secretary I & B, Shri Uday Kumar Varma are also seen

Role and Functions of the Ministry 21 22 Annual Report 2012-13 Visitors at Khandar Public Information Campaign organized byRole PIB and at Madhopur, Functions of Rajasthan the Ministry 23 24 ArtistsAnnual performing Report 2012-13 at the closing ceremony of the 43rd International Film Festival of India (IFFI-2012), in Panaji, Goa YouTube Channel of Ministry of Information & Broadcasting

Ministry of Information & Broadcasting launched its YouTube channel on 14th September 2012 as a pilot project. A mechanism has Chapter also been put in place for uploading & monitoring the content on the channel. This page can be accessed from www.youtube.com/user/ inbministry

Facebook & Blogging of Ministry of Information & 3 Broadcasting Apart from YouTube channel, the Ministry has taken an initiative to upload the information relating to various activities of this Ministry on NEW INITIATIVES the Facebook and Blogging. The content on these Media platforms are being uploaded/updated on regular basis. These can be access from http://www.facebook.com/ pages/Ministry-of-InformationBro adcasting/525593897451771 & http://inbministry.blogspot.in/ Introduction of Digitial Addressable System (DAS) Expansion of Private FM Digital Addressable System Radio Stations (DAS) has come into effect in three out of four metros viz. Delhi, In view of the still untapped Mumbai, and Kolkata. The process potential of private radio of digital switch over has been broadcasting, Government have smooth. Analogue Cable Television decided to expand the private signals were switched off by the FM radio network by introducing Broadcasters and Multi System Phase-III FM policy guidelines. Operators (MSOs) at midnight of The Union Cabinet approved the 31st October 2012 in these metros. ‘Policy Guidelines on Expansion Analogue Cable TV signals were of FM radio broadcasting services allowed to continue in Chennai through private agencies (Phase- following the interim stay granted III) proposed by the Ministry by the Madras High Court. on 7th July 2011. Cabinet also

New Initiatives 25 cleared the proposal of the Ministry for conducting was signed in the presence of the then Minister for ascending e-auction, as followed by Department Information & Broadcasting, Smt. Ambika Soni & of Telecommunications (for the auction of 3G the then Minister for Tourism Shri Subodh Kant and BWA spectrum), for award of license of Sahay, on 16th February 2012. FM channels, as recommended by the GoM on Licensing Methodology. FM Phase-III Policy will extend FM radio services to 294 new cities with a Signing of Audio-Visual Co-production total of 839 new FM Radio channels. The Phase- Agreement with Polish Government III policy will result in coverage of all cities with a population of one lakh and above by private FM “Audio-Visual Co-production Agreement” has been Radio Channels. signed with Polish Government. The objective of the Agreement is to enhance Bilateral Cooperation in the Films Sector between India and Poland. The Amendment to Cable Television Network Rule 1995 (Second Amendment)

The Ministry has amended the Cable Television Network Rule, 1995 (Second Amendment) thereby making it mandatory for Multi-system Operators (MSOs) and Cable Operators to provide information as and when it is sought for by the Central Government or State Government or authorized officer or any agency of the Central Government

Launching of Dedicated Page on Facebook on ‘Community Radio India’

In order to establish a direct communication between the Ministry and various stakeholders of Community Radio fraternity in the country, a dedicated page on facebook- ‘Community Radio India’ has been launched. This page can be accessed from www.facebook.com/ communityradioindia.

Signing of Memorandm of Understanding to Promote ‘Incredible India Campaign’

In a major initiative to promote the ‘Incredible India Campaign’ and Cinemas of India as a sub brand of Incredible India at various international film festivals and markets abroad, the Ministry of Information & Broadcasting and the Ministry of Tourism signed a Memorandum of Understanding. The MoU

26 Annual Report 2012-13 agreement establishes a legal framework for relations PG Diploma courses being offered in English regarding audio-visual co-production, especially Journalism, the remaining two Centres at Jammu films including animation & documentary films (Jammu & Kashmir) and Kottayam (Kerala) have for the cinema and TV, as well as films intended become operational from the academic session solely for dissemination on analogue or digital data 2012-13. carriers.

Sectoral Innovation Council

The Ministry of Information and Broadcasting in July, 2011 constituted a Sectoral Innovation Council in line with National Innovation Council for preparing a comprehensive road map for innovation in respect of Information and Broadcasting Sector for the decade 2010-2020. A galaxy of eminent experts, with domain expertise in their respective fields, was inducted as members of the Sectoral Innovation Council. The Council submitted its report to the Minister for Information and Broadcasting in July 2012. The report contains a number of recommendations related to different areas of the Information and Broadcasting sector.

Implementation of E-office Mission Mode Project

The Ministry is implementing e-office Mission Mode Project under National e-Governance Plan. The work related to implementation of e-office in the Ministry is running under the overall guidance of Department of Administrative Reforms and Public Grievances. The project operational from 3rd September 2012, aims at transaction of day to day work of the Ministry through online machenism.

Setting up of Regional Centres of IIMC

In a major initiative to impart quality training in the field of mass communication, the Ministry of I&B has set up Regional Centres of the Indian Institute of Mass Communication (IIMC). In addition to the existing two Centres at Delhi and Dhenkanal, the Ministry of Information & Broadcasting has established four Regional Centres of IIMC in the States of Jammu & Kashmir, Kerala, Maharashtra and Mizoram. While the Regional Centres at Amravati (Maharashtra) and Mizawl (Mizoram) became operational from August 2011 with

New Initiatives 27 28 PhotographAnnual Report from 2012-13 National Photo Awards New Initiatives 29 Minister of State (Independent Charge) for Information & Broadcasting, Shri Manish Tewari launching the New Logo of the “Employment News”

30 Annual Report 2012-13 of launching the channel was to reach out to the young population of the country, sensitizing them of the Government’s policies and programmes. At the same time, the channel has provided a window to disseminate information on key issues and events regularly in an effective manner. This is now being Chapter tracked regularly by stakeholders in view of the instant information being provided.

Since its launch, the channel has successfully incorporated a bouquet of programmes on the platform catering to different cross sections. The uploaded programmes include Live streaming of events, news 4 capsules of two to three minutes duration, campaign spots, short films and documentaries, classical music, inspirational speeches, etc. As part of the initiatives ACTIVITIES UNDER undertaken, the 43rd International Film Festival at Goa from 20th to 30th November, 2012 was publicized and promoted in a INFORMATION big way through the channel thereby giving it a better profile on the social media network. Till SECTOR 31st January 2013, the channel received more than 90,000 video views and has approximately 1049 subscribers. The Information Wing of the Ministry mainly handles policy The Channel has a special matters of the print media and section on Inspirational Speeches publicity requirements of the of Stalwarts of Indian Freedom Government. This Wing also looks Struggle and founding fathers after the general administration of Modern India. Excerpts from of the Ministry and the cadre of speeches by renowned personalities Indian Information Service. of two to three minutes are uploaded in this section.One can In order to disseminate information hear the original voice of leaders on the policy initiatives of the like Mahatma Gandhi, Jawahar Lal Government, through the social Nehru, Sardar Vallabhbhai Patel, media platform, the Ministry Netaji Subhash Chandra Bose, launched its YouTube Channel in Dr. Rajendra Prasad, Dr. Zakir September 2012. The objective Hussain, Maulana Azad , Indira

Activities Under Information Sector 31 Gandhi and Rajiv Gandhi. The briefings, press conferences, and achievements of the channel has provided the Ministry photographs, interviews, database Government for educating the opportunity to integrate available on Bureau’s website, press & empowering the people of communication and content on tours etc. The information material, India. a newly emerging platform. The released in English, Hindi & Urdu content is regularly updated on a and subsequently translated in Mission day to day basis through the social other regional languages, reaches  To effectively disseminate media cell set up for this purpose. about 8,400 newspapers and media information on the policies, organizations in different parts of programmes & achievements of The Ministry has also started its country. Facebook page and operationalized the Government and ensuring its Twitter account in last week of PIB officers have been providing free flow of information to the December 2012. The YouTube the requisite service to their public. Channel of the Ministry has been respective Ministries and also  To communicate and publicise bundled into a customized smart meeting the information needs of the Government's Flagship phone App designed to run on media in respect of those Ministries. programmes directly to Google’s Android based Smart PIB officers also advise their the beneficiaries through phones. The Android App “MIB respective Ministries on all matters appropriate multi-media YouTube” is available for free pertaining to information needs public campaigns down to the download from Google Play. of media and Ministries’ publicity grassroot level. requirements. Various activities undertaken under Objectives information sector through the An officer of the Bureau attached Media Units of the Ministry are as to a Ministry/Department is its  To provide information on follows: authorized spokesperson. He/ the policies, programmes She briefs the media on policies and achievements of the and programmes of the Ministry/ Government to media at PRESS INFORMATION Department, disseminates national and regional levels information, answers queries, (including regional press) BUREAU provides clarifications and  Special media / publicity events addresses misconceptions and (www.pib.gov.in) misunderstandings that may arise.  Media Outreach Programme He/She analyses public reaction as The Press Information Bureau  Modernizing communication (PIB) is the nodal agency of the reflected in the editorials, articles and comments in the media in order and information dissemination Government of India to disseminate systems in the PIB. information to the print and to keep the Ministry/Department  electronic media on government informed about the public Strengthening emergency policies, programmes, initiatives opinion and advises the Ministry/ response systems and achievements. It functions as an Department on its media and IEC interface between the Government strategy. Functions and the media and also provides  Presentation and interpretation feedback to the Government on Vision, Mission, Objectives of information on the people’s reaction as reflected in the and Functions of Press policies and activities of the media. Government through the Information Bureau medium of the press. PIB disseminates information through different modes of Vision  Dissemination of information communication such as press through different modes of  releases, press notes, featured To disseminate information communication. articles, backgrounders, press on the policies, programmes

32 Annual Report 2012-13  Advising Government account of late Cabinet meetings  Issuing Press Releases/ on information problems, / briefings or other engagements statements/messages, and relating to the Press, keeping of the Prime Minister. The unit facilitating coverages of select Government informed of the reaches out extensively to regional / official engagements of the main trends of public opinion branch offices to ensure nation-wide President; as reflected in the Press and publicity and gathering feedback for  Organising publicity for PM’s liaison between Government perusal of the PMO. The activities Economic Advisory Council, and the Press. of the unit include: Cabinet Secretariat and other  Preparation of media report bodies under PMO. Organisational Set-up for the Prime Minister in a strict timeframe, to be finalised/ PIB has its Headquarters in New sent by 9.15 am every day. Publicity at Regional Level Delhi. It is headed by the Principal It includes contents from PIB has eight Regional Offices Director General (Media & English, Hindi and regional headed by Additional Director Communication) who is assisted newspapers; Generals and 34 Branch Offices by a Director General and eight  Preparation of weekly including Information Centers Additional Director Generals. Magazine Report; to cater to information needs of Besides, the Bureau has Officers the regional media. In addition in ranks of Director, Joint Director,  Interacting with media to release of publicity material Deputy Director, Assistant Director regarding PM’s engagements; issued from the Headquarters in and Media & Communication providing timely alerts for the local language, these Regional Officer who are attached with media through SMS/email; and Branch Offices of PIB issue different ministries depending on  News clippings for National original press releases, press notes, the size and importance of the Advisory Council (NAC), backgrounders etc. whenever an ministry. Cabinet Secretary; important event is organized by any of the Central Ministries or PIB also runs a Control Room  Special Feedback report from Public Sector Undertakings in that (News Room) at Headquarters to Srinagar, for PMO; ensure dissemination of information particular region. These offices after normal working hours. The  Urdu Newspaper feedback, for also take up the decisions of the news room functions 6 to 9 pm on PMO; Central Government which may be of special importance to a particular weekdays and from 3 to 9 pm on  Organising Cabinet Briefings; weekends and holidays. region for focused publicity,  Issuing and uploading Cabinet based on sustained information decisions on the website; dissemination. The field offices of Prime Minister’s Unit  the PIB played a significant role Transcribing and uploading in:- PIB has a dedicated unit for the the speeches/statements of the publicity and media support to Prime Minister on website;  Disseminating information the Prime Minister’s office. The  Issuing and uploading the and providing media support unit functions on 24X7 basis and greeting/congratulatory/ to Union Government’s compiles a number of reports on condolence messages by the plans, policies and initiatives all days including holidays for the PM on the website; at the regional level in local PMO, Cabinet Secretariat and languages. other senior officials of the PMO.  Coordination with Regional/ This unit works in two shifts from Branch offices about visits of  Providing media support to 6.30 am in the morning till 8 pm PM/President for coverages of the visiting Union Ministers in the night. Very often, additional the events; and senior officers and for working hours are required in the local events of the Central the late evenings / holidays on Ministries/Departments.

Activities Under Information Sector 33  Providing regular feedback on Information dissemination and factsheets. On the counting important matters as projected day, PIB sets up a special Election in regional/local language during Elections Media Centre to update media on media. real-time basis, through its website As regards information on the counting trends and results  dissemination during General Advising on information by obtaining counting data from the Elections to Lok Sabha or related matters to the Central Election Commission of India, the State Assemblies, PIB provides Government organizations in National Informatics Centre and an effective interface between the region. Regional & Branch Offices of PIB. the Election Commission of  Organising Public Information India and Media. With a view Campaigns (PICs) under to provide information of past Highlights and New Initiatives Bharat Nirman Media General Elections, PIB releases Outreach Programme. the “Reference Hand Book for Group of Ministers (GoM) on General Elections” just after the PIB Regional/Branch offices announcement of election schedule Media assume central role in facilitating by the Election Commission of The Government of India media coverage of the President, the India. In addition, during the constituted a GoM on Media on Prime Minister, Union Ministers run-up to elections, election related 10th May 2011 to interact with and Secretaries on their official information is provided to media on media on a regular basis on issues visits to a region/ state. regular basis through backgrounders

Finance Minister, Shri P. Chidambaram and the Minister of State (Independent Charge) for Information & Broadcasting, Shri Manish Tewari at the GoM Media briefing on Ordinance and other measures taken to combat crimes against women, in New Delhi. The Principal Director General (M&C), PIB, Smt. Neelam Kapur is also seen

34 Annual Report 2012-13 of emergent public concern and  Noteworthy features of the Control Room in Emergencies to strategise on the Government’s existing web content such as media strategy. PIB is providing the headlines of news releases, PIB has a News Room/Control support to the GoM on Media. A speeches and statements Room which is operational 365 core team of officers of PIB assist published on the PIB website days round the year to meet the GoM in daily analysis of news, are paraphrased for use on such challenges emerging out of any views and events in order to identify accounts. eventuality during any time of subjects on which the Government’s the day or night. Arrangements  responses have to be made Other contents such as for holding Press Conferences at proactively. Apart from the media photographs of the events, short notices and simultaneous feedback, the Bureau also prepares videos of the functions, and web-cast through PIB Centres backgrounders and explanatory interesting information such as across the country are also kept notes on important issues to help those contained in features are in a state of readiness to handle the GoM on Media to strategise its also provided on it. any sudden development even responses. The Bureau organises  News about important after 9 P.M. The Control Room press conferences of the GoM, publications, reports to be functions on 24X7 basis during issues press releases and follows up unveiled, forthcoming events emergencies and time of crisis. for wide coverage both in print and and success stories are also The important news channels are electronic media. The composition posted on the social networking monitored and Principal Director of the GoM on Media was revised site. General (M&C) is kept informed on 5th November 2012. of latest developments, misreporting of the facts etc. for timely media Online Accreditation System Social Media: PIB Using Social intervention. Networking Sites PIB provides accreditation to media representatives including Journalist Welfare Fund With the opening up of the air foreign media at the Headquarters waves, 24x7 news channels in in New Delhi. A fully on-line The Press Information Bureau English, Hindi and other languages system of accreditation has has been implementing the scheme have come up in the country. PIB is been operationalised by PIB of ‘Journalist Welfare Fund’. The doing video releases which facilitate from the financial year 2010- revised scheme came into effect in more effective projection of the 11 onwards to make the process its broad-based form from 25th Government’s point of view through prompt and efficient. The Bureau August 2010. The revised scheme the electronic media. utilized the process of online provides one time ex-gratia relief accreditation during the financial on urgent basis to journalists  Besides the websites which year 2012-13 successfully. and their families suffering from offers one way communication, During April-December 2012, hardship. Assistance of up to PIB is using social media 118 correspondents and 22 an amount of ` 5 lakhs can be such as Twitter and YouTube cameramen have been granted sanctioned to the journalist under as they offer platforms for fresh accreditation and thus, a total this scheme. Relief can be given to two way communication and of 1474 correspondents and 448 the family under extreme hardship quick feedback on the issues of cameramen / photographers are on account of death of the journalist interest. accredited. Besides 81 Technicians, or to the journalist in case of permanent disability. Assistance  PIB officers use official 120 Editors, 5 Cartoonist and 12 correspondents-cum-cameraperson is also given towards the cost of accounts on social networking treatment of major ailments like sites in accordance with the have also been granted accreditation. cancer, renal failure, heart ailment, guidelines issued in this regard brain haemorrhage etc. Financial from time to time.

Activities Under Information Sector 35 assistance is also given in case of material that has been uploaded contrast and no use of content accidents causing serious injuries on the website in the past that causes seizures and requiring hospitalization. The years, on government plans, unicode for Hindi etc., which cases are processed by PIB and policies, programme initiatives makes it friendly to persons recommendations are sent to a high and achievements. The main with disability. level committee in the Ministry for website is trilingual-in English,  approval by the Minister. In 2012, Hindi & Urdu. Regional SMS Alert System: SMS alert families of two journalists have been offices of the Bureau have system to alert media in case given benefit under the scheme. separate websites in seven of announcement of important different languages viz. Tamil, policies and programmes of Central Government, press New Web Services Malayalam, Kannada, Telugu, Bengali, Marathi and Mizo. releases, press conference,  Web Enabled Services: The websites are updated 24x7 press briefing and coverage The website of PIB (http:// throughout the year. of events which need quick www.pib.gov.in) which is an media response introduced last  important source of government Disabled Friendly: The new year was continued during the information was re-designed website of PIB has been re- financial year 2012-13. The in 2012 to make it more designed in keeping with the Bureau further strengthened user-friendly with advanced requirements of differently the system of SMS alerts features. It has an advanced abled persons. It incorporates by introducing web-enabled search facility which provides features such as text resizing, messaging during the financial information from the archived all text for photos, sufficient year to send bulk SMSs to

A cultural programme during Public Information Campaign organized by PIB at Dentam , Sikkim

36 Annual Report 2012-13 30th November 2012. The Media Highlights Centre provided favourable and  PIB supported GoM on Media by providing media briefs, organising encouraging work environment Press Conferences and issuing Press Releases. and facilitated participation of the media persons in the festival.  Provided media updates and briefs on important issues engaging VCDs of Indian Panorama and media attention to the GoM on Media reconstituted in November, world cinema were distributed 2012. to the media. Catalogues each of Indian Cinema and world cinema  Public Information Campaigns were given to the Press. Hundreds of copies of IFFI Daily were  50 PICs were organized upto 31st December 2012 during the distributed to the media. Press financial year. releases were issued in English  Remaining 42 PICs are being organized from 1st January to 31st and in Hindi during the festival. March to achieve the target of 92 PICs in the current financial year. besides, press releases were issued in Marathi and synopsis were  Issued 60023 press releases and 3160 features during April- translated in Marathi and circulated November 2012. to media. The Marathi releases and synopsis were uploaded on  The Bureau including its Regional and Branch offices organised 495 PIB Mumbai’s Marathi website. Press Conferences and 9349 informal Press Briefings during April - The releases touched upon all the November, 2012. aspects of IFFI, 2012 including  The Bureau developed a user friendly website www.pib.gov.in with Special Sections, Short Film more features. It is a trilingual website in English, Hindi and Urdu. Centre Awards and Presentations, Tributes and Retrospectives. The  System of SMS alerts for important events, press releases for quick releases were e-mailed to national media response. media as well as media attending IFFI. Total 137 press releases were  Fully on-line system of Media Accreditation operational since 2010. also placed on the PIB, PIB-IFFI  Photo Publicity Unit of the Bureau released 4107 photos from April and PIB Mumbai websites. A 2012. dedicated website http://pib.gov. in/iffi/ was maintained throughout the Festival and used for posting Festival updates for media persons. invite media persons for press limit of 30 days. Decision PIB Media Centre provided SMS conferences, inform them about is communicated once the alerts service to keep the journalists release of statements on major grievance is settled and status is updated. issues, major advisories etc. displayed on the above URL. The Photo Publicity Unit of PIB  Sevottam Compliant Citizen’s in collaboration with Photo Division Charter: On-line system of International Film Festival of covered all the 113 functions and grievances redressal and Citizen India (IFFI), 2012 released 5400 photographs of the Charter based on “Sevottam” Press Conferences, Open Forums, has been adopted by PIB. The Press Information Bureau had Red Carpets, Presentations etc. The website URL to lodge set up and managed Media Centre The Unit also distributed over grievances online is http:// at the venue of 43rd IFFI, 2012 1250 colour prints of the released darpg.grievance.nic.in. The at Goa to facilitate dissemination photographs to the media. Bureau makes effort to address of Festival related information to the grievance within the time media which continued to work till

Activities Under Information Sector 37 Economic Editors’ Conference, Minister, Shri P. Chidambaram prepared, distributed and uploaded 2012 on 8th October 2012 which was on the PIB website. followed by a media interaction. Annual Economic Editors’ Earlier, a curtain raiser and an Public Information Campaigns Conference (EEC 2012) was advisory were issued regarding (PICs) organized in the National Media organization of EEC, 2012 by Centre, Press Information Bureau, PIB. The opening session of PIB organizes Public Information Shastri Bhawan, New Delhi on Economic Editors’ Conference, Campaigns under its plan scheme October 8 & 9, 2012. The two 2012 was also webcast live. Text ‘Media Outreach Programme & day Conference was successfully of FM’s Inaugural Address at the Publicity for Special Events’ to organised in which large number Economic Editors’ Conference on disseminate information focusing of regional and local media the inaugural day was issued to the on the flagship programmes of the persons participated. In seven media. Central Government to the targeted different sessions, nine ministries beneficiaries all over the country. It was attended by over 43 were covered including Finance, The campaign seeks to empower outstation editors from regional Agriculture, Railways, Road ordinary citizens particularly media all over India. Besides this, and Transport, Power, Corporate from the rural, remote, hilly and over 300 local editors, journalists Affairs, Communication & IT, disturbed areas so that they can and financial writers attended the Civil Aviation and Petroleum & avail the advantages of these Conference. Background material Natural Gas. The Conference was programmes to improve the quality on the major policy initiatives of inaugurated by the Union Finance of their life. the participating Ministries was

The Minister of State (Independent Charge) for Information & Broadcasting, Shri Manish Tewari interacting with the representatives of media units in Chennai on February 08, 2013.

38 Annual Report 2012-13 PIC is a 3 to 5 day information of awareness generation. There highlighted in the form of press campaign, which is organized by is a target of 2 Media Interactive releases from time to time. PIB mainly in underdeveloped/ Sessions during the financial year remote areas of the country in 2012-13. Prime Minister’s visits abroad were collaboration with sister media given wide publicity in the form of press statements, speeches, photos units of Ministry of Information & Press Tours Broadcasting namely, Directorate of etc. These included his visit to the Republic of Korea in March, 2012 Field Publicity (DFP), Directorate Press Tour is also another for the Nuclear Security Summit, of Advertising and Visual component of ‘Media Outreach visit to Myanmar in May, visit to Publicity (DAVP), Song and Programme’ to showcase the Mexico and Brazil in June for the Drama Division (S&DD), local flagship schemes of the Government G20 and Sustainable Summits district administration and other of India and to disseminate respectively, visit to Iran in August State Government departments. information about them. Identified for the NAM Summit and visit to This Multimedia, Multi Sectoral national and regional media are Cambodia in November 2012 for Information Campaign hosts taken to visit these developmental the ASEAN Summit. PIB made about 25 to 50 stalls. Exhibitions projects. These tours facilitate arrangements for prompt release show-casing government’s welfare media in understanding grass root and wide publicity of the Prime programmes are also put up at the level developmental process and Minister’s speech from Red Fort venue. Against the target of 92 sensitize the media on the efforts on the occasion of Independence PICs during the current financial of the government. Media then Day, both in the form of full text year 2012-13, 50 PICs have been becomes the vehicle of further and highlights. Releases in English, organized upto 31st December information dissemination. There Hindi and Urdu were uploaded on 2012 and the remaining PICs will is a target of 12 Press Tours to be the Bureau’s website and e-mailed be organized during the last quarter conducted during the financial year to Regional/Branch Offices for of the financial year 2012-13 to 2012-13. achieve the target. translation and dissemination to the local press. Coverage and President and Prime Minister’s wide publicity were ensured for Media Interactive Session Publicity the press conferences and reports of the Prime Minister’s Economic Under the component ‘Media Arrangements were made for wide Advisory Council. Outreach Programme’, Media publicity for the Prime Minister’s Interactive sessions are also address to the Nation on 21st Coverage of the President’s address planned in selected state capitals September 2012, elaborating on the eve of Republic Day and on issues such as socio-economic the reasons for recent economic Independence Day was ensured. development, infrastructure, decisions taken by the Government. The speech was procured from development schemes etc. Under During the year under review, Rashtrapati Bhawan and sent to these campaigns, Union Ministers the Prime Minister and PMO the Regional/Branch offices for and senior officials of the concerned took several initiatives towards translation in regional languages. Ministries are invited to participate significant welfare measures, The President’s address was also in a two to three day interactions including ‘Direct Cash Transfers’. translated in Urdu and uploaded with national and local media to Wide publicity was arranged for on the Bureau’s website along with highlight the important initiative various press releases on this subject the English and Hindi versions. taken by the government for and comprehensive nation-wide development of backward regions feedback was collected for the Media coverage during Elections of the country like the North-East, appraisal of PMO. The Prime in 2012-13 terrorist/Naxal affected areas, hilly Minister undertook key reviews areas etc. The focus is to reach out of the progress in several specific PIB provides an effective interface to regional & local media so that sectors, such as infrastructure, between the Election Commission they can become an active vehicle transport, IT etc. and these were of India (ECI) and Media during

Activities Under Information Sector 39 Elections to both the Parliament The Feature Unit of the Bureau Generation Entrepreneurs; Online and the State Assemblies. Wide issued backgrounders, updates, Reporting System of Mineral coverage was provided by the PIB info-nuggets, features and Transaction; Role of Post offices for the 14th Presidential and the graphics, which were also sent in Empowering Common Citizen; 14th Vice Presidential Elections to the Regional/Branch Offices India has Largest Postal Network held during July/August, 2012 for translation and circulation in the World; Improving access besides the State Assemblies to the local media. The Feature to Justice – National Mission Elections in the states of Himachal Unit of PIB has been issuing for Justice Delivery and Legal Pradesh and Gujarat in November/ on an average over 200 features Reforms; Indira Awaas Yojana December 2012. During the annually. 145 features have been – Fulfilling the Need for Rural Elections the PIB officers work issued between April to November Housing; MCA-21 E-Governance in close coordination with the 2012, the projection for December Project- an Effort to Facilitate Election Commission of India and 2012 to March 2013 is around Business in India; Mahatma the State Election Commissioners 60 features. The subjects covered Gandhi Pravasi Suraksha Yojana; so as to disseminate the directions/ include everything that comes Pradhan Mantri Swasthya instructions of ECI widely and under PIB’s publicity purview. Suraksha Yojana; Janani Shishu quickly. The contributions come from Suraksha Karyakram; FDI in Union Ministers, Secretaries, Multi-Brand Retail: Advantage Feedback, Feature and Photo Scientists, Economists, Specialized All; Antarchakshu– an initiative to Services Journalists and PIB officials at Open the Eyes of the Sighted to headquarters and in Regional and the World of Visually Challenged; One of the important functions of Branch Offices. The Unit releases Shri Amba Dutt Pandey of Almora the Press Information Bureau is special features highlighting the District of Uttarakhand - Hope to keep the Government informed policies and programmes of the Springs Eternal (success story of about the public perception of Government. M/o Agriculture); IFFI-2012– the governmental policies and Showcasing the Best of Indian and Special mention may be made World Cinema. programmes as reflected in media. of features and success stories on The feedback reports prepared by the following: Country’s Longest the PIB include inputs from the Rail-Cum-Road Bridge Over Implementation of Official National English and Hindi dailies River Brahmaputra; World’s Language Policy published from the capital, inputs Tallest Chenab Rail Bridge – a from regional language newspapers Marvel Challenge; Research & All possible efforts are made in as sent by the Regional/Branch Development in Nanoelectronics: Press Information Bureau towards offices of the PIB, inputs from TV India getting ready to be a the progressive use of Hindi for the news channels, web media and Global Player; Prime Ministers observance and implementation of magazines. PIB Officers provided Employment Generation the various orders and instructions feedback to their respective Programme Creating First issued by the Department of Ministries and Departments. Generation Micro-Entrepreneurs; Official Language including targets The PIB officers also provided The Right of Every Child: The fixed in the Annual Programme inputs regarding media trends Right to Education; Agromet under Official Languages Act, on important matters relating to Advisory Services - Farmers 1963 (as amended in 1967) and their Ministries/ Departments. As Empowerment; Kashmiri Official Language Rules, 1976 part of the Special Services, the Handicrafts; RGGVY: Turning (as amended in 1987). The Feedback Cell in PIB prepared the Wheel of Rural India; Tobacco Official Language Implementation daily digests and special digests Smoke-Free Homes: A Kerala Committee in this Bureau monitors based on news stories and editorials Initiative to Protect Women and the status of the implementation from National as well as Regional Children from Second-Hand of official language policy. The dailies and periodicals for the use Smoke; RGUMY - Providing quarterly meetings of the committee by Ministries. Handholding Support to First are held regularly under the

40 Annual Report 2012-13 chairmanship of Principal Director on Science and Technology. Prime All India Editors’ Conference on General (M&C) and various issues Minister of India inaugurates this Social Sector Issues 2013 like Hindi training, press releases, prestigious event. Coverage of inspections of regional/branch "100th Indian Science Congress" The All India Editors’ Conference offices regarding the use of Hindi from 2nd to 8th January 2013 on Social Sector Issues will be held etc, are discussed in these meetings. was organised by PIB. To ensure in Bengaluru, Karnataka from All the press releases are issued in wide coverage PIB along with 23rd to 25th March 2013. The Hindi, English and Urdu by this Doordarshan and All India Radio journalists are briefed on various Bureau. The website of PIB is also covered the event on a big scale. initiatives taken by the Government bi-lingual. During September every of India towards building a more year Hindi Pakhwara is organized Pravasi Bhartiya Diwas Samaroh inclusive society. The Conference in which various Hindi competitions also includes field visits to like essay writing, translation, The Pravasi Bhartiya Diwas acquaint the journalists on the noting & drafting, rajbhasha (PBD) Samaroh is the flagship implementation of the schemes. questionnaire, hindi typing & hindi event of the Ministry of Overseas stenography etc. are held. Officials Indian Affairs. The 11th PBD Rail Budget 2013 of PIB Headquarters visit regional Samaroh was held from 7th to and branch offices to review the 9th January 2013 at Kochi in Press Conferences by the Minister status of implementation of official Kerala. The Prime Minister, Dr. and the Board Members soon language policy and rules in the Manmohan Singh inaugurated the after the presentation of Railway regional/branch offices. event on 8th January 2013. The Budget are to be arranged by the President, Shri Pranab Mukherjee PIB officers of the DPR Railways. Activities of PIB Hindi Unit/Urdu of India delivered the valedictory Arrangements are made for Budget Unit address on 9th January 2013 and document distribution to the local also conferred the Pravasi Bhartiya media at Parliament House as Main activities of Hindi Unit/ Samman awards. The theme of the well as in Rail Bhawan. There Urdu Unit consist of preparation Samaroh is “Engaging Diaspora: are also one to one interactions of daily press roundup that includes The Indian Growth Story”. of the Railway Minister and English translation of headlines and The President of Mauritius Shri Board Members with various editorials of Hindi/Urdu dailies, Rajkeshwur Purryag was the chief TV Channels. Supply of budget Hindi/Urdu translation of Press guest of the event. Around 2,000 documents to the Regional/Branch Releases, Features, Backgrounders, deligates participated in the 3 day Offices of Press Information President, Vice President, Prime event this year. Bureau is also ensured. PIB Minister and Home Minister’s Headquarters issues press releases speeches and translation and vetting Around 300 media persons from immediately after the presentation of DAVP’s manuals and booklets India and abroad attended the of Rail Budget. A quarantined etc. Hindi/Urdu Unit issued 7155 11th PBD. Media coverage in News Centre is normally set up by Hindi/Urdu releases and 332 both electronic and print media was PIB at Rail Bhawan to prepare features & backgrounders in Hindi/ provided through press conferences, press releases while Rail Budget’s Urdu for the period from 1st April press releases and photo coverage speech is in progress. to 14th December 2012. etc. Press releases and photo of the event including inaugural and General Budget 2013 Activities Planned During validictory functions, speeches of PM and President were also PIB proposes to organize a Press January-March, 2013 uploaded on PIB website. A media Conference on presentation of centre, set-up at PBD, facilitated General Budget 2013-14 by the Indian Science Congress - distribution of press material and Finance Minister/Secretary to put copies of speeches. the highlights of the Budget in The Indian Science Congress was proper perspective. PIB is required held in January, 2013 on a theme

Activities Under Information Sector 41 to disseminate information through press releases on the Budget papers. The Bureau also arranges for the distribution of sets of the budget to media persons. PIB normally sets up a quarantined News Centre to prepare press releases while Finance Minister’s Budget speech is in progress. PIB (Hqrs.) also issue digital versions of Press Releases immediately after the presentation of the Union Budget on the website. Post- Budget interviews and one to one interactions of Finance Minister and senior officers in the Finance Ministry are arranged with print and electronic media. Plan Performance 2012-13 Press Information Bureau, which is the only authorized channel of communication of the Government of India and the Media, is the link between the Government and the citizens. Over the years, with its country-wide network, it has proved its efficacy by remaining contemporaneous-both in terms of technology and practices. The collective experience and professionalism accumulated over the last eight decades needs to be taken forward in the next five years to help create an inclusive society and rectify imbalances in information-deficit segments of our polity. The Vision for the 12th Five Year Plan envisages the following goals:

1. To disseminate information relating to policies, programmes and activities of the Government on a President, Young Mizo Association (YMA), Melriat Branch, Shri F. Lalfakzuala real time basis to all clients inaugurated the Bharat Nirman Flagship Programmes' photo exhibition organised by making use of all available DAVP, at Melriat in Aizawl district on October 2, 2012 means of press releases,

42 Annual Report 2012-13 SMSs, live streaming videos amounting to `16.45 crores during to depute its officers for grant of and e-mails through mobiles. the year 2012-13. In this regard special accreditation to journalists additional funds of `7.45 crores during IFFI and hiring of 2. To project a positive image of under the Plan (Capital Section) computers for Media Centre to the Government by planning, for this Plan scheme has been facilitate journalists. During the directing and supervising allocated by the Ministry. current year 2012-13, `9 lakhs publicity arrangements have been allocated as SBG. during crisis and national The funds allocated under this emergencies. 2. Media Outreach Programme and Publicity for Special Events component have almost been 3. To reach out to the public utilized in organizing IFFI during who do not have access This scheme has been included 20th to 30th November 2012 to modern technology in the 12th Five Year Plan with at Goa. `9 lakhs have also been with traditional forms of total allocation of `70 crores and retained in R.E. 2012-13. communication (PICs). the current year allocation is `12 (c) Pravasi Bharatiya Diwas crores. This scheme comprises Samaroh: The total budget 4. To formulate strategies and following three components:- allocation under this component coordinate activities among all in B.E. 2012-13 is `1 lakh to stakeholders through mobile (a) Media Outreach depute PIB officials for grant of and video conferencing. Programme: The aim of this component is to disseminate special accreditation to journalists To achieve these goals, PIB has to information about the flagship during Pravasi Bharatiya Diwas adopt the most modern technology programmes of the Government by Samaroh which was organized and practices available to them in following activities: during January 2013 and the funds most effective manner. amounting to `1 lakh were utilized. (i) Public Information Campaigns – 136 campaigns 3. Modernization of PIB 1. Setting up of National Press are targeted to be conducted Centre (NPC) at New Delhi during the financial year This scheme has been proposed 2012-13. in the 12th Five Year Plan as This scheme has been included a new scheme. The objective of in the 12th Plan as a continuing (ii) Media Interactive Session, the scheme is to modernize and scheme and for implementing this dissemination of Success upgrade the communication and scheme, PIB has been allocated Stories and Press Tours. information dissemination systems funds of `9 crores in B.E. 2012- During the current year 2012- in PIB to fully utilize the modern 2013. Upto 14th February 2013, 13, PIB has been allocated SBG technology and bring about a sea brick, plaster flooring, aluminum amounting to `11.90 crores for this change in the efficiency of PIB both work, interior-partition walls, component. The Administrative at headquarters and its regional electrical work, sanitary/water approval was circulated on 24th and branch offices. The funds to supply, fire alarm/fire fighting August 2012 and further allocation the tune of `25 crores have been system and HVAC works have to all regional offices was made allocated under the scheme for the been completed except modular by PIB on 29th August 2012. 12th Five Year Plan, out of which furniture and audio visual works. Up to December 2012, `4 crores `5 crores have been allocated The funds amounting to `9 crores have been incurred on organizing during the financial year 2012-13. have since been released to NBCC 54 PICs. PIB has been allocated To achieve these objectives, two in October 2012. The process for `7.90 crores under this component components are included under this release of ` 6 crore to NBCC is in R.E. 2012-13. scheme:- under process. (b) Organising International (a) Modernising As per the revised projected cost, Film Festival of India (IFFI): Communication and PIB is required to make payment The aim of this component is Information Dissemination

Activities Under Information Sector 43 Systems:- The objective of this a sub-scheme under this Ministry’s Tax, Defence, Environment component are disseminating scheme ‘Media Infrastructure Protection, Road Safety, Energy information on government policies Development Programme Conservation, Promotion of and programmes, providing (MIDP)’. The MIDP scheme has Handicrafts and Preparedness feedback on how these policies and been appraised by EFC on 10th against Natural Disasters. programmes are received by the December 2012 and the proposal target audience, providing crisis is under submission for seeking communication and emergency approval of HMIB and Finance Organizational Set up response support, advising the Minister. The organizational set up of government on its IEC strategy, DAVP at the Headquarters Media facilitation and accreditation. consists of several wings like During the financial year 2012- DIRECTORATE OF Campaign, Advertising, Outdoor 13, the proposed activities are ADVERTISING & VISUAL Publicity, Printed Publicity, up-gradation of existing services Exhibition, Electronic Data relating to video conferencing, PUBLICITY Processing Centre, Mass Mailing, website maintenance etc., creation Audio Visual wing, Design Studio, of accreditation software, provision (www.davp.nic.in) Administration and Accounts of mobile equipment to offices and Wings. officers, provision of modern HR The Directorate of Advertising and Visual Publicity (DAVP), in offices and initiating process of It has three regional offices at New setting up Social Media cell. established in 1955, is the nodal multi-media advertising agency of Delhi, Bengaluru and Guwahati to coordinate the Directorate’s (b) 24x7 Media Control the Government of India. Over the activities in the regions. There are Room for Emergencies:- This past 56 years it has been catering to two regional distribution centers is feedback and response system the communication needs of almost located at Kolkata and Chennai for emergency to monitor news all central Ministries/Departments, to look after the distribution of channels round the clock for autonomous bodies and PSUs by publicity material in the eastern and providing feedback to Ministers providing them single window cost southern regions respectively. and other senior officers of the effective services. It informs and educates the people, both rural Government of India so as to DAVP has a network of 32 Field and urban, about the government’s enable them to formulate a response Exhibition Units spread all over policies and programmes and on developing issues/news stories on the country. The Field Exhibition motivates them to participate in real time basis. Proposal for 24x7 Units of DAVP act as a vital developmental activities, through its feedback & response system consists communication link between the various vehicles of communication of the following components:- government and the people. The viz. Print media advertising, Field Exhibition Units mount multi i) 24x7 monitoring of news Audio Visual advertising, printed media exhibitions on social and channels at HQs publicity, exhibitions, outdoor developmental themes in far flung publicity and mass mailing. ii) 24x7 monitoring of agencies areas of the country to disseminate tickers Some of the major thrust areas information about the policies of DAVP’s advertising and and programmes of the central Later on, it was decided that the publicity are national integration government on key national sectors. whole funds allocated under this and communal harmony, Rural scheme for current financial year Development programmes, Health would be utilized for the above Important Activities during and Family Welfare, AIDS mentioned component (a) only. In awareness, Empowerment of 2012 this respect a revised EFC Memo Women, Upliftment of Girl Child, was received by PIB. The said DAVP has expanded its bouquet Consumer Awareness, Literacy, scheme of PIB has been included as of media vehicles to adapt to the Employment Generation, Income

44 Annual Report 2012-13 changing media situation in the programmes and policies at the ! Initiative for Digital country. With almost 900 million grassroots level from village to delivery of TV mobile connections, text messaging village mobile exhibition Commercials to TV has emerged as a powerful and vans were used. These channels. effective medium to reach people. vans reach places where ! Similarly, the internet penetration mass media has little or Release order given online has reached small and medium no reach. Mobile Vans were (100%). towns. As a result it has become created in a manner to have ! SMS alert about release an effective medium to reach out to backlit hoardings on five sides order. the young and educated sections of and fitted with LCD TV and the society. DAVP has started its audio system and a promoter ! 100% online (e-bill) services in Mobile Telephony for crowd mobilization. billing. (SMS) and Internet These vans have travelled ! Online processing and Advertisement (Website) as a many districts in Karnataka, pilot project. In addition DAVP Uttarakhand, Jharkhand, NEFT transfer of 100% has also added Digital Cinema and Chhatisgarh etc. Vans were payment. Community Radio to its media installed with GPS system ! Online Creative transfer vehicles. for live monitoring and to the channels for faster positioning of the vans  distribution. Mobile Exhibition Vans – through satellite. As part of Bharat Nirman ! Initiative for networking campaign to disseminate  Measures for transparency of all Field and Regional the messages of government and infusion of technology:

Vice President, Young Mizo Association (YMA), Kulikawn Branch, Shri Lalchawiliana, inaugurates the Photo Exhibition on the Bharat Nirman Flagship Programmes, at Kulikawn, in Aizawl on September 25, 2012

Activities Under Information Sector 45 Units/Offices taken ! Bills from digital cinema are also received online. resulting to facilitate to ! Creatives to OP agencies and digital cinema are transferred online. video conferences, file transferring etc.  Creative Agencies ! Initiative for digitalization ! Online empanelment of Creative Agencies. of BETA tapes. ! Details of Creative Agencies are displayed on DAVP website. ! Initiative for online media  DAVP Website planning and release order (www.davp.nic.in) in Outdoor Publicity. ! Most of the reports including the Annual Report are placed on ! Initiative for online billing the DAVP website. of Outdoor Publicity. ! All advisories are issued on the website of DAVP. ! Empanelment report is ! placed on the website. All classified advertisement are placed on the website. ! ! Applicant is allowed to All Tenders are displayed on DAVP website. check and verify his/her ! These initiatives resulted in a high level of transparency. physical file personally ! DAVP made its website disabled friendly. Now, the visually ! The reasons of rejection challenged can also access the website without hindrance. are communicated to the  applicant. Modernization

 Billing Now all newspapers including periodicals submit applications for empanelment, rate renewal etc. online. Similarly, the online facility has The entire system of billing is also been provided for Channels, Outdoor Publicity, Bills settlement i.e. automated and 100% bills are receiving, processing and payment of bills and distribution of advertisements being received online. Q sheet (Audio Visual/Newspaper).Following are the initiative taken by this generation, financial sanction and Directorate for modernization: contingent bills generation all these ! processes are done automatically Online delivery of job order, audio spots, receipt of bills. through computers and their ! Online receipt of empanelment of applications for both Cable & payment is made through NEFT Satellite (C&S) channels and FM stations. transfer. ! Bills are validated by adopting two criteria, viz. telecast certificate  TAM (Television Audience from the channels and FM stations and other in TAM data. Measurement) & Adex ! – The reports of TAM and Rate revision for C&S channels is based on TAM data (TVR) Adex are generated online to and as per the guidelines of EAC. verify the ratings and bills of ! All the above bills are available on the website. the channels. ! For the first time agencies were empanelled for issuing  OP & Digital Cinema advertisements through Mobile Telephony (SMS) and ! Media planning for digital Community Radio Stations. cinema are being prepared ! Initiative for Digital delivery of TV Commercials to TV online. channels. ! Release Order for digital ! Initiative for GPS technology based monitoring system taken for cinema is also given implementing in OP campaigns. online.

46 Annual Report 2012-13 Minister of State (Independent Charge) for I & B, Shri Manish Tewari addressing the audience at the release of the official calendar 2013, brought out by the DAVP, in New Delhi

! Initiative of digitalization Electronic Clearance System the advertisement issued to of BETAs. (ECS) in order to make them even when they are not ! the process more efficient, browsing the website of DAVP. As a result of these transparent and accountable.  initiatives, DAVP was Besides, it is receiving DAVP is embarking on conferred the prestigious applications for empanelment automation and digitization Web Ratna 2012, and renewal of both print of processes and multi-level Golden Icon Award media and audio visual media monitoring through the use for innovative use of including their online bills, It is of IT-technology. It would technology. The DAVP also in the process of releasing facilitate automatic report website with several user audio spots online. A beginning generation at all levels. friendly features, is the is also made to upload video ! In emerging new media only advertising agency in spots electronically through e- “Digital Cinema” and the country which releases bus facility and archiving of AV “Community Radio” its designs, release orders material. have been empanelled by and payments online.  A new facility has been DAVP. Other new modes  The process of modernization, introduced by DAVP, of of advertising through digitization & technological sending SMS alerts to the SMS mobile, websites upgradation of operations publications concerned, have been empanelled on at DAVP is an ongoing within seconds of uploading pilot basis. any Release Orders for an activity. DAVP is making all ! DAVP organized advertisement. This would help its payments to newspapers exhibition on behalf of the publishers to know about and AV channels through Ministry of Health and

Activities Under Information Sector 47 Family Welfare at India International Trade Fair 2012 in Pragati  Information booklets Maidan, New Delhi by putting up exhibition on “Maternal and on Flagship Schemes: Child Health” theme. DAVP also designed and printed seven information ! Selected speeches of Prime Minister have been printed and booklets on various topics distributed. The format and style of the cover was also revamped, like Youth Empowerment, to give them a bright and attractive look with a colour-coded strip. Right to Information, Women ! DAVP further empanelled 17 Creative Agencies under print Empowerment, Welfare of and multi-media categories to cater to the clients efficiently and Minorities, Welfare schemes effectively, taking the total number to 108. for Weaker Sections, Inclusive Growth of Villages and Special ! Important events like Hindi fortnight, Vigilance Awareness Week Programmes for the Welfare of were organized through display of banners in Delhi to let the SC/ST. These were distributed public know the importance of these events. among rural people to create ! awareness on the welfare The number of Urdu newspapers empanelled with DAVP is measures made available to steadily growing over the years. While there were 181 papers in them by the Government. 2003-04, there are 542 publications on DAVP panel this year. The advertisement revenue to Urdu papers also rose from ` 4.82  Regular print media crore in 2003-04 to ` 7.37 crore during 2012-13. campaigns: DAVP has undertaken regular print media campaigns on occasions Campaign Wing like Ambedkar Jayanti, Independence Day, Sadbhavna DAVP ran the multi-media Bharat Nirman campaign through print, audio- Diwas, Shastri Jayanti, Sardar visual, outdoor publicity and exhibitions. Display advertisements were Patel Jayanti, Nehru Jayanti, issued, audio-video spots were broadcast/telecast. During 2012-13 DAVP Anti Terrorism Day, National issued display advertisements on behalf of its client Ministries/Departments Integration Day etc. on the various themes like– Birth Anniversaries of Mahatma Gandhi, Pt.Jawaharlal Nehru, Smt. Indira Gandhi, Birth and Death Anniversaries of Shri Rajiv Gandhi, 150th Birth Anniversaries of Pt. Moti Lal Nehru Audio Visual Wing and Gurudev Rabindra Nath Tagore, Special Gram Sabha, Nirmal Bharat Abhiyaan, National Education Day, National Panchayati Raj Day, Twenty The Audio Visual Wing of DAVP Point Programme and central sector projects, multi-media campaign on provides comprehensive range of malnutrition, Jago Grahak Jago, National Nutritiion Week etc. services to various Ministries and Departments of the Government of  State Specific Booklets on Programmes for the People: DAVP India. It undertakes production of designed and printed state specific booklets giving information on the AV Spots, Jingles, Documentaries, Programmes for the people. So far, the states covered are Assam, Uttar sponsored Radio Programmes, Pradesh, West Bengal, Kerala, Tamil Nadu and Jammu & Kashmir. Media Planning & release of These booklets were brought out in association with PIB which provided Campaigns through AIR, Private information on the welfare measures for the people under various FM Stations, Community Radio developmental schemes of the Government. Stations, Doordarshan, Private C & S Channels, Digital Cinema,  Report to the People: DAVP also designed and printed a booklet Website Campaigns & SMS on achievements and initiatives of Union Government in different Campaigns. sectors. The booklet titled ‘Report to the People’ gives data based vital information on the development measures carried out by the various Ministries/Departments of the Government for the benefit of the common man.

48 Annual Report 2012-13 Audio Visual Campaigns for adolescents and ‘Ek Kadam Empanelment Khushal Zindagi Ki Ore’ a 15 Major AV Campaigns for 2012-13 minute programme on different a) Radio/TV Channels include Swavlamban for Ministry health related issues produced As on 31st December, 2012, of Finance, Blood Donation & for Ministry of Health & Family there are about 270 Private C & Condom Campaigns for NACO, Welfare, in Hindi as well as other S Channels and 222 Private FM Ministry of Health & Family regional language. Stations empanelled with DAVP. Welfare, BIS Hall Marking as also This is apart from Doordarshan Bharat Nirman for I & B Ministry. Besides these SRPs, a number of audio-video spots and films were Channels and AIR Stations. produced for Ministry of Home b) Digital Cinema Audio Visual Production Affairs (Naxal Management), Digitalization of Cable Television The list of Digital Cinema Two major weekly Sponsored (Min. of I&B), Domestic Agencies empanelled with DAVP Radio Prgrammes (SRPs) were Violence, Dos and Don’ts of NRI has increased from three in 2011 to produced by DAVP and broadcast Marriage and PNDT for National six in 2012 with the empanelment on various stations of All India Commission for Women, Ministry of three more agencies, taking total Radio. There are ‘Ten to Eight of Women and Child Development. number of screens empanelled to Teen’ a 15 minute programme 4500.

Minister of State (Independent Charge) for I & B, Shri Manish Tewari and Minister of State for Personnel, Public Grievances & Pensions, Shri V. Narayanasamy going around the Calendar-2013 exhibition, after the release of the official calendar 2013

Activities Under Information Sector 49 Photograph from National Photo Awards c) Community Radio Stations e) SMS Agencies and the rest were classified advertisements. Some of these The empanelment of Community The pilot empanelment of SMS include advertisements on Bharat Radio Stations has increased from agencies has also been extended Nirman, Consumer Education, just one to 24 now. pending the regular empanelment Anti-Ragging, World Population process. As of now 5 agencies are Day, World AIDS day, World d) Internet Websites empanelled with DAVP on a pilot Health Day, Malaria Day, Iodine basis. Various campaigns on Indian Deficiency Day, Environment The pilot project on Internet Army Recruitment, E-Filing of Day, World Sight Day, National Websites has been extended Tax, Mascot Design, Digitalization Rural Employment Guarantee pending regular empanelment of Cable and Dengue Prevention Scheme (NREGA), Gandhi of internet websites. As of now have been launched through this Jayanthi, Babu Jagjivan Ram’s 36 agencies are empanelled medium. Remembrance, International Day with DAVP as part of the pilot of Disabled Persons, Sadhbhavna project. A number of campaigns Diwas, Independence Day and for E-Filing of Income Tax, TDS Advertising Republic Day. awareness, Mascot Design, Bharat Nirman, Indian Army Recruitment, A total number of 10,029 etc have been launched for various advertisements were released to Exhibition Wing departments. various newspapers throughout the country during the financial year as During the financial year 2012- on 23rd November 2012. Of these 13 exhibition division organized 767 were display advertisements

50 Annual Report 2012-13 339 exhibitions spreading International Trade Fair 2012 at New Delhi from 30th November to over 1781 exhibition days. 15 Pragati Maidan, New Delhi by 2nd Decemeber 2012. exhibitions spreading over 71 putting up exhibition on the theme exhibitions days were organized of “Maternal & Child Health”. A on former leaders i.e., Mahatma mega show was organized displaying Territorial Army Gandhi, Rabindranath Tagore, the exhibition set in the three floor DAVP also organized an exhibition Pt. Jawaharlal Nehru, Dr. B. building. Diorama, murals, translites on Territorial Army at Army R. Ambedkar and Smt. Indira were used to make the exhibition Parade Grounds, New Delhi from Gandhi. DAVP also participated attractive. Audio visuals were shown 3rd to 10th November 2012. in various Public Information on Plasma TV to make the people Campaign (PIC) organized by aware on the subject. PIB in different places. 25 PICs Ganesh Mela covering 81 days were organized in MTNL Perfect Health Mela the current financial year. DAVP also participated in Ganesh DAVP participated in the Mela at Chandausi, UP from 17th Different units participated in major prestigious MTNL Perfect Health September to 7th October 2012. fairs and important functions. Some Mela from 7th to 11th November of them are : 2012 in New Delhi. Empowerment of Women IITF, 2012 at Pragati Maidan CRPF Mela The Headquarter Unit also organized an exhibition on DAVP organized exhibition The Headquarter Unit also Empowerment of Women in India on behalf of Ministry of Health participated in CRPF Mela at at Parliament House Complex, and Family Welfare in India

People visiting the Photo Exhibition put up by DAVP, during the Public Information Campaign on Bharat Nirman, at Bagepalli (Taluk), Chikballapur, Karnataka

Activities Under Information Sector 51 New Delhi from 3rd to 9th October 2012. Jaipur Unit organized Museum, Kolkata with the theme of 2012. exhibition on Mahatma Gandhi at Rabindranath Tagore. Gram Panchayat Samiti, Hindoli from 2nd to 8th October 2012. Kolkata unit participated in an Nochandi Mela exhibition on the occasion of Trivandurum Unit organized Nehru’s Birth Anniversary with DAVP also participated in exhibition on Mahatma Gandhi at the title ‘Pandit Jawaharlal Nehru’. Nochandi Mela at Meerut, Uttar Elanthur from 2nd to 6th October It organized an exhibition at ITC Pradesh from 1st April to 15th 2012. Park, Kolkata on the theme Indira May 2012. Priyadarshini in the month of Jammu Unit also organized November. In addition to their Rath Yatra at Puri exhibition on Mahatma Gandhi normal exhibition programmes at Panchayat Ghar, Tarapwal, Kolkakta Unit organized exhibitions (Car Festival) Akhnoor from 2nd to 6th October participating in different fairs. 2012. The Headquarter Unit also Bhuvaneshwar Unit of DAVP participated in Gandhi mela Noida, participated in the famous Puri UP from 1st to 2nd November Sonepur Mela Car Festival by organizing Flagship 2012 by organizing the Mahatma Programmes/Bharat Nirman Gandhi exhibition. Patna Unit participated in world exhibition from 20th to 29th June famous cattle fair at Sonepur & 2012. Rajgir Mela during 21st August to Rabindranath Tagore 5th September 2012 on the theme of “Bharat Nirman” Exhibition. Mahatma Gandhi Kolkata Unit participated in This unit also participated in IMPCC West Bengal, celebrating Pitrapaksha Mela, Gaya from Chennai Unit organized exhibition 150th Birth Anniversary of 1st to 15th October 2012 at on Mahatma Gandhi at Guindy, Rabindranath Tagore at Birla Gaya by organizing Bharat Chennai from 2nd to 4th October Industrial and Technological Nirman exhibition. The unit also

Photograph from National Photo Awards

52 Annual Report 2012-13 participated in Shaurath Sabh Mela organised. The themes covered Cinema –IFFI Hand Book and at Madhubani District from 24th are Bharat Nirman and flagship Catalogue, Indian Cinema –IFFI June to 3rd July 2012. It organized programmes, NRHM, and Catalogue, Booklets, Brochures, three exhibitions at Jagdishpur, Development Initiative in North Posters etc. Gulzarbagh & Hajipur on the East Region. theme ‘ Indira Priyadarshini’ in the month of October-November 2012. DAVP utilizes Mobile Exhibition Print Publicity Wing Van to deliver the message about important programmes. The The Print Publicity handles the Regional Office Bangalore Mobile Exhibition Van travelled publicity requirements through to the remotest places in Himachal printed material which involves During this period all the eight Pradesh, Gujarat, Karnataka, planning, production and units of the Bengaluru Regional Tripura, Uttar Pradesh, Jharkhand, supervision of print jobs viz. multi- Office organized 80 exhibitions Chattishgarh, Meghalay, colour posters, folders, brochures, spread over 569 days. The themes Uttrakhand and Madhya Pradesh. calendars, diaries, booklets, stickers, covered were Bharat Nirman, wall hangers, table calendars Eye Care, Evil faces of terrorism, Participated in Public Information and other miscellaneous items. Gandhiji, Pt. Jawaharlal Nehru Campaign by various Field Preparation of plans/ estimates for Birth Anniversary, HIV & AIDS Exhibition Units (FEUs) (25 various Ministries/ Departments and Health for all etc. Participation units). including Ministry of I&B as in exhibition during this period DAVP participated in various per the requirements and budget was – FEO Bengaluru – three Public Information Campaigns allocations are also done. month long Dushera exhibition at organized by PIB in different DAVP produced printed publicity Mysore, Chennai unit in mega fair places. During this period 25 PICs material in all major Indian at Coimbatore. covering 81 days were organized. languages i.e. Tamil, Telugu, Kannada, Malayalam, Marathi, Regional Office Guwahati International Films Festival Gujarati, Bengali, Assamese, of India, 2012 at Goa Oriya, Punjabi, Urdu and Hindi. During this period all the seven This Wing maintains a panel of units of Regional Office, Guwahati DAVP also played an important printers, typesetters and diary organized 45 exhibitions covering role to publicise the International makers to get the work completed in 225 days out of which 7 PICs and Films Festival of India, 2012 held the minimum possible time besides 38 independent exhibitions were at Goa by way of printing World controlling cost over runs. Jobs done/undertaken during April – December 2012

(In `) Job No. of Jobs No. of Items No. of Copies Amount Committed Posters 08 23 5,36,000 16,32,900 Folders 23 76 36,93,000 53,48,401 Booklets 24 33 10,22,850 68,44,586 Calendars 19 32 16,37,000 5,41,08,519 Diaries 07 07 1,31,500 98,72,786 Misc. 18 44 5,34,200 1,71,38,290 Total 99 215 75,54,550 9,49,45,482

Activities Under Information Sector 53 Outdoor Publicity Wing Mass Mailing

Outdoor media surely catches Mass Mailing Wing receives printed publicity material like booklets, folders, attention, as its reach is universal posters, leaflets, brochures etc. produced on behalf of various client and not confined to specific Ministries/Departments & Organizations besides PM’s Speeches. The newspaper or channel. Outdoor distribution of the publicity material is undertaken on the basis of the client publicity ignites curiosity about departments and / or as per Campaign instructions / requirements. Besides the campaign as well as works as Calendars and Diaries printed every year are distributed to all categories like a reminder for all other medium. VIPs of all States/UTs & all Ministries, their attached offices free of costs Outdoor is on 24x7, as compared and to PSUs/Autonomous Bodies on payment basis throughout the country. to other publicity. Outdoor attracts Calendars are dispatched to Block Panchayats and Gram Panchayats. the rural masses through its eye catching illustrations and by bold At present, this Wing is having 587857 addresses which have been letter size on wall paintings in categorized into 481 target audience groups to meet the demand of various rural areas. Specially in rural area, campaigns. outdoor is the only significant media to motivate the public. DAVP Vigilance has made every effort to produce and display various mediums of DAVP had set up a full fledged Vigilance Section in June, 2004 at its outdoor to maximize the value Headquarters in New Delhi. The Vigilance Section is functioning under of the campaigns. For different overall supervision of DG. In this work, he is assisted by ADG, Director client Ministries/Departments as (Vig.),Deputy Director (Admn.) and other subordinate staff. well as Autonomous Bodies of Government of India, publicity through various campaigns on Punitive Activities (no. to be indicated against 4(i) to 4(x) where public awareness and information the Appointing Authority is other than President) regarding various important events  No. of complaints/references received during the period ...... 20 and facilitation in different sectors have been carried at National level.  No. of cases in which preliminary inquiry was conducted ...... 04 Details are being given :  No. of cases where preliminary inquiry report were received ...... 05 (a) Number of Displays  done during March No. of cases in which charge sheets for major penalty were issued ...... Nil – September, 2012 :  No. of cases in which charge sheets for minor penalty were issued ...... Nil 1690114  No. of persons on whom major penalty was imposed ...... Nil (b) Number of Job done during March –  No. of person on whom minor penalty was imposed ...... Nil September, 2012 : 214  No. of persons placed under suspension & revoked ...... Nil Various important campaigns  No. of persons against whom administrative action such as like Bharat Nirman, Blindness issuance of warning, etc. was taken ...... Nil Prevention, Energy Efficiency, New & Renewable Energy, BIS,  No. of persons prematurely retired under relevant provisions of rules .Nil Income Tax, Pension, ICWAI, Film  Festivals etc. were publicized during No. of cases in which Judgments/Orders of CATs were received ...... Nil this period. Vigilance Section conducted successful Vigilance Awareness Week from 29th October to 3rd November 2012. During this week lectures were held on the following topics (i) How to bring transparency in DAVP’s functioning, and (ii) How to bring people friendly approach.

54 Annual Report 2012-13 People visiting the DAVP exhibition stall at Bharat Nirman, Public Information Campaign, organised by PIB at Amarpur, Gomati District, Tripura

Accounts Wing per laid out pre-conditions in the reflects the status of the bills, Release Order given to them by especially whether they have The Accounts Wing of DAVP DAVP. been rejected due to some handles payments of approximately reason or passed. ` 700 to ` 750 crores every year, Major achievements: The major 4) Implementation of a clear to media organizations, ranging achievements of the Accounts Wing schedule of deadlines for from newspapers, TV channels, are: submission of bills (one Radio Channels, Outdoor 1) Successful conversion to month for audio-visual bills, Publicity agencies to Producers Electronic - Fund transfers two months for newspaper and Printing houses empanelled for all payments, including bills), after which bills are not with the Organization. Headed payments for Exhibition and accepted. by Additional DG (Accounts), Salaries. the Wing consists of Director 5) Setting up of a Facilitation (Accounts), Financial Advisor 2) Almost 100 percent payments Cell for receiving of bills on & Chief Accounts Officer, 6 to all private parties is now the ground floor of Soochna Accounts Officers, 5 Assistant through Electronic Funds Bhavan, where the bills are Accounts Officers, and 6 Transfer instantaneously, received, and a dated receipt Accountants/Jr. Accountants. eliminating delay and loss of is given. The payments are handled cheques in transit. 6) Letters from Director after verification of the airing or 3) Processing of bills can now be publishing of the advertising as (Accounts) for each bill tracked on the website, which rejected.

Activities Under Information Sector 55 7) DAVP ran two round of Language Translation Wing Title Verification, Registration special drive in October- November, 2012 and March, DAVP carried out translations & Circulation 2012 to accept all previous for a variety of Client ministries/ During April to November bills which could not be Departments with the help of a 2012, RNI scrutinized 13381 submitted or rejected for panel of translators, engaged on applications for verification of various reasons. This way all casual basis. The translations were titles, of which 8225 titles were pendencies were cleared. done for advertisements, calendars, approved; the rest were not found booklets, folders etc. The Language available for allotment under the 8) Out of 79 outstanding Audit Translation Wing of DAVP now Paras, 77 have been settled. provision of PRB Act, 1867. In consists of language typist for each the same period, 5740 newspapers/ 9) Provided Computers to all language. periodicals were issued Certificates staff involved in processing of of Registration (4794 Fresh + 946 payments, with appropriate Revised). With the Government’s software. REGISTRAR OF new advertisement policy in force NEWSPAPERS FOR INDIA since 2007, the work of circulation Major Initiatives Underway: verification by RNI is being done The major initiatives underway in (www.rni.nic.in) for newspapers whose circulation is Accounts wing are: The Office of the Registrar of 75000 & above per publishing day 1) Outsourcing of Account Newspapers for India (RNI), and which are referred to by DAVP processing and scrutiny. came into being on 1st July, 1956, as well as requests received from on the recommendations of the the individual publications. During 2) Setting up of a Helpline & First Press Commission in 1953 the period from April to November Call-center for Accounts- and by amending the Press and 2012, circulation of 47 newspapers/ related complaints. Registration of Books (PRB) Act periodicals has been assessed. 1867. IT Wing The Press and Registration of De-Blocking’ Of Titles Books Act, 1867 contains the In partnership with NIC, DAVP duties and functions of the RNI. As Titles verified by RNI which are continued to make enormous an attached office of the Ministry not registered (documents are not strides in E-Governance, both with of Information & Broadcasting, submitted to RNI for registration), respect to Client Ministries and its this office is performing both within two years from the date customers i.e. newspapers, TV/ statutory as well as some non- of verification of titles by the Radio Channels, producers etc. statutory functions. Statutory publishers, are de-blocked. 4127 DAVP’s Website was re-designed functions include Title Verification, titles verified during 2010 were to make it more user friendly, and Registration of such titles, de-blocked during 2012-13(up to formally launched by the Hon’ble circulation check and compilation November 2012). Minister for Information and of annual report titled “Press in Broadcasting. The new Website India”. Non-statutory function provides Client Departments with Annual Report, “Press In India” includes issuance of ‘Eligibility direct access to funds utilization Certificate’ to Newspapers for status for both newspaper and Under the provisions in Section import of newsprint, ‘Essentiality Audio-Visual advertisement for 19D of the PRB Act, 1867, RNI Certificate’ for import of printing the first time. The Site is also collects annual data in respect of machinery and ‘No Newspaper disabled friendly. Online Release registered newspapers/periodicals Certificate’ for Foreign Contribution Orders were issued for SMSes, and compile the annual publication registration. Digital Cinemas and Websites, and titled ‘Press in India’ (on the basis Outdoor Publicity Agencies for the of the Annual Statements submitted first time. by the publishers) every year.

56 Annual Report 2012-13 The 56th Annual Report for the import of printing machinery and RTI Act, 2005 year 2011-12 has been submitted allied equipment. to the Secretary, Ministry of During the period, 623 applications Information & Broadcasting in During the same period, One received under RTI Act, 2005 December 2012. ‘No Newspaper Certificate’ was have been replied to. issued for obtaining exemption from the provisions of the Foreign Newsprint Contributions Regulation Act. Computerisation

With effect from 1st May 1995, Apart from the computerized Newsprint has been placed under Official Language processing of title verification and Open General License. All types of RNI organized a Hindi Fortnight registration, details of verified newsprint – glazed & standard, can from 14 to 28 September 2012, titles and title verification letters, be imported by actual users without wherein different competitions were registration certificates are put on any restriction. Under the import of held to promote the use of Hindi the RNI’s website http//rni.nic.in the newsprint policy the publisher in Official work. The 6th edition and they can be downloaded by the who wants to import newsprint is of ‘Panjiyan Bharati’, a half-yearly applicants. With the introduction of required to obtain an Eligibility inhouse-magazine dedicated to this facility, any person/prospective Certificate (EC). RNI issues the Official Language will be publisher can access the existing the EC, specifying the maximum brought out in March 2013. One title data base, thereby making it quantity of newsprint that can be Assistant Director (OL) and two easier to select available titles of imported by a newspaper, on the translators are posted in this Office his/her choice. The data available basis of the affidavit in which the to provide the necessary assistance State/Language-wise, are put on publishers state the consumption in translation, implementation and the RNI’s website http//rni.nic. of newsprint for the previous two monitoring of the Official Language in and can be downloaded by the years and the proposed quantity of Policy of the Government. applicants. consumption for the current year.

During the period April 2012 to Public Grievances 12TH PLAN scheme : “Media November 2012, 1019 Eligibility A Public Grievances Cell is Infrastructure Development Certificates were issued by RNI for functioning in this Office. Deputy Programme” Strengthening of import of newsprint. Press Registrar of this Office RNI Headquarters. has been designated as head of Printing Machinery And No the internal grievance redressal Proposal for Strengthening of RNI machinery of this office. Newspaper Certificate Headquarters has been included in the 12th Five Year Plan 2012-17 RNI is the recommending authority Citizen’s Charter with total cost estimates of `1 crore. for the import of printing machinery The main objectives of the scheme Citizen’s Charter has been prepared and allied materials. As such, will be as under :- and hosted on the official website of newspaper establishments are RNI (Http://www.rni.nic.in). i) Digitalisation of Documents/ required to obtain essentiality Records of RNI certificates from RNI for import of printing/composing components Public Query and Response Cell ii) e-filing of Annual Statements and allied materials etc. at the concessional rate of customs duty A public Query and Response Cell iii) Online Verification of titles/ available to newspapers. During has been created to provide response Registration of Certificate of April to November 2012, no to the queries from publishers and such titles. applications were received from applicants through email. They can newspaper establishments for send their queries to RNI through e-mail: [email protected]

Activities Under Information Sector 57 Consolidated Information on Various Activities of RNI 2011-12

(From 1.04.2012 to 30.11.2012)

Sl. Name of the activity Actual performance Performance during No. (04/2011- 03/2012) 01/04/2012 to 30/11/2012 1 Title Clearance a) References received 21274 13381 b) Cleared 12425 8225 c) Refused 8214 3898 d) No. of Titles De-Blocked 9319 4127 2. Registration 5911(4827 + 1084) 6364 e) Fresh Cases 4827 f) Revised CRs 1084 3. Circulation Checks 21 Sl. Name of the activity Actual performance Performance during No. (04/2011- 03/2012) 01/04/2012 to 30/11/2012 4. Printing Machinery & Allied Materials. g) No. of Essentiality Certificate issued for import 00 of Printing Machinery. h) Certificates for exemption from Foreign 07 1 Contributions Regulation Act. i) No. of applications cleared under RTI 1046 623 5. Newsprint j) No. of Eligibility Certificates issued to the 1135 1019 publishers for import of Newsprint 6. Report Cell k) Press In India 2009-10 l) No. of annual Statements received 14508

Note : * Depending upon the applications/requests received from the publishers. As such no targets can be fixed in these categories. Vigilance The vigilance set up of the office of Registrar of Newspapers for India is functioning under the overall supervision of the Press Registrar. In this work, he is assisted by Deputy Press Registrar- an officer of the level of Director - who is functioning as vigilance officer for the organization. The vigilance officer is assisted by Section Officer (Administration) and an Assistant.

58 Annual Report 2012-13 Preventive Vigilance Punitive vigilance activities communication’ which is proven during the period:-: to be the most effective means of activities during the period communication. This is sought to (i) Number of regular inspections [01.04.2012 to 31.12.2012] be achieved through interactive conducted during the period: sessions with local opinion leaders 19 In order to bring transparency in and targeted beneficiaries, group the work of RNI, the information (ii) Number of surprise discussions, door to door visits, of the title verified and newspapers/ inspections carried out during public meetings etc. These efforts periodicals registered is displayed the period : 16 are complemented by use of on RNI’s web site which is being traditional and folk-media and other (3) Surveillance and detection updated regularly. Similarly, latest conventional and non-conventional activities during the period:- status of registration details such methods. In this process, DFP gets as deficiency letters etc. have also (i) Details of the areas selected the support from other central and been placed in the website of for keeping surveillance: state departments/agencies. RNI for the benefit of publishers - Titles, Registration, Further, the instructions of circulation, Newsprint Objectives of the Directorate: Central Vigilance Commission to Sections, Stores, Dak  To project plans, programmes, apprehend the corrupt elements Counter & Reception. have been prominently displayed schemes, policies and for General Information of the (ii) Number of persons identified achievements of the public. A large number of titles for being kept under Government by bringing its verified by the Office of RNI but surveillance: - Nil men and material face to face not being published have been with the people and to inform de-blocked for allotment to new them about the plans and intending publishers. This has DIRECTORATE OF FIELD schemes formulated for their benefit; minimized the difficulty of getting PUBLICITY title and also reduced delay.  To promote among the people, The visitors are attended in the (www.dfp.nic.in) the fundamental national values conference room of this Office by like democracy, secularism and In pursuance of the mandate the respective Section heads /Senior communal harmony; Officers during visiting hours only of the Ministry of Information and assisted \ guided properly. A & Broadcasting, Directorate  To gather people’s reactions to close watch is kept on the activities of Field Publicity undertakes the programmes and policies of staff members so that they field programmes to generate of the Government and their are not able to exert undesirable awareness among the people implementation and to report influence on the visitors. Staff about government’s policies/ them back for appropriate posted at reception and key areas programmes/schemes. Effective action and initiate corrective are rotated periodically. Regular implementation of government’s measures, wherever required. inspections are being carried out developmental and welfare by the vigilance officer to ensure initiatives hinges on awareness The role of DFP in disseminating proper observance of rules and among the intended beneficiaries information about Government procedures. A Facilitation Counter about their entitlements under programmes and policies is has also been opened to remove the various programmes/schemes. DFP distinctive vis a vis other media inconvenience to the publishers. A accordingly seeks to create informed units of the Ministry as it gathers computer has also been provided sections of the people, to enable feedback for client Ministries/ at the Reception for the benefit of their voluntary and enthusiastic departments from the target groups visitors. participation in implementation so that corrective action can be of such programmes/schemes. taken suitably. DFP thus acts as a DFP’s awareness generation bridge between the people and the efforts are based on ‘inter-personal Government.

Activities Under Information Sector 59 Photograph from National Photo Awards Organizational Set-up among the masses and particularly, in remote and rural areas. In addition, there are non-night halt tours to nearby locations. The Directorate of Field Publicity functions in three tiers, namely: e- Governance (1) Headquarters at New Delhi DFP has adopted information and communication technology to facilitate (2) Regional offices; and functioning of its Regional Offices and Field Publicity Units in a more effective way. All Regional Offices and Field Units have been provided with (3) Field Publicity Units. computers for quick and easy communication between them and with the Headquarters. Focused reports and database are generated and uploaded by There are 22 Regional Offices Regional Offices for the purpose of analysis, reference and record which are mostly located at State Capitals and 207 Field Publicity Web Pages of 12 Regional Offices namely Ahmedabad, Bengaluru, Bhopal, Units which are spread all over Bhubaneswar, Chennai, Guwahati, Hyderabad, Jaipur, Jammu, Lucknow, the country and mostly located Ranchi and Kolkata have been launched and those for remaining 10 are in at district headquarters. Each the pipeline. Regional Office controls about 6 to 13 Field Units. A Field Publicity Achievements : April to October 2012 Unit functions under a Field Publicity Officer who is assisted 1. No. of Film Shows organized 16,178 by one Field Publicity Assistant and other support staff. The Field 2. No. of Special Programmes conducted 2,526 Publicity Units are equipped with vehicles and audio visual equipment 3. No. of Group Discussions organized 23,174 for organizing field level activities. 5. No. of Photo Exhibitions mounted 15,302 Each Field Unit tours with 10- 12 night halts in a month to 6. No. of Feedback Stories collected 7,506 conduct awareness programmes on Government schemes and policies Total Activities 64,686

60 Annual Report 2012-13 Major Activities Participation in Public Education, Modernizing Madarsa Information Campaign (PICs) Education, and Scholarships for Regular Publicity Programmes Meritorious Students from Minority DFP rendered strong publicity Communities. To ensure focused and intensive support to 13 Public Information publicity at grass root level among Campaigns organized during SVEEP Campaign the targeted beneficiaries, a system April-October 2012 under the of monthly campaign themes jurisdiction of 9 Regional Offices. Chief Election Commissioner, was introduced during 2012-13. Two to four Field Publicity Units Election Commission of India Field Publicity Units of DFP lay (FPUs) participated in each PIC appreciated the valuable support stress on identified themes besides and organized programmes on extended by DFP in support of taking up few other themes for themes related to Bharat Nirman. ‘Systematic Voter Education and awareness generation. Field Units Electoral Participation’ (SVEEP) also organized awareness activities Publicity activities in Left Wing aimed at promoting registration of voters and higher turnout of voters on other flagship Programmes Extremism (LWE) affected areas of the government viz., PM’s during the Assembly Elections held New 15 Point Programme for Field Publicity Units under nine in 2011-12 in the states of Goa, Welfare of Minorities, Sachchar Regional Offices of Andhra Punjab, Manipur, Uttarakhand Committee Recommendations, Pradesh, Bihar, Chhattisgarh, and Uttar Pradesh. An officer of RTI besides National Integration Jharkhand, Maharashtra, DFP received special felicitation and Communal Harmony among Madhya Pradesh, Odisha, for outstanding contribution in the masses. Uttar Pradesh and West organizing SVEEP publicity Bengal (South) took up the activities. Border Area Publicity Activities task of awareness generation on all major programmes/schemes of Special Campaign on Schemes Field Publicity Units under the Government of India in areas of Ministry of Health and Family Regional Offices of Arunachal affected by Left Wing Extremism. Welfare Pradesh, Assam, Bihar, Gujarat, Jammu & Kashmir, Meghalaya- PM’s new 15 Point Programme DFP has undertaken a nationwide Mizoram-Tripura (MMT), for the Welfare of Minorities special awareness campaign on Nagaland & Manipur, North- behalf of the Ministry of Health West (Punjab, Haryana and and implementation of Sachchar & Family Welfare under which a Himachal Pradesh), Rajasthan, Committee Recommendations total of 2,400 special programmes Uttar Pradesh, Uttarakhand, were organized during 2012-13. West Bengal (North), Sikkim Field Publicity Units of the The themes approved by the client & West Bengal (South) carried Directorate carried out publicity ministry include ‘Janani Shishu out extensive publicity campaigns programmes on PM’s New 15 Suraksha Karyakaram (JSSK) / in border areas under their Point Programmes for the Welfare Janani Suraksha Yojana (JSY) and jurisdiction. The units briefed the of Minorities and implementation Immunization’ across the country border area villagers about the of Sachchar Committee besides region specific themes like different schemes implemented by recommendations across the Life style diseases/HIV and AIDS/ the Government. Special emphasis country. Issues covered included Malaria/Dengue. Each special was laid on promoting National Equitable Availability of Integrated programme consists of meeting Integration and Communal Child Development Service with local opinion leaders and Harmony. (ICDS) Services, Improving the intended beneficiaries, interactive living standards, Skill Development competitions, photo exhibition, and access to credit, Technical feedback collection, health camp, training for uplift of minorities, rally, public meeting, distribution of Improving Access to School prizes and film shows.

Activities Under Information Sector 61 Special Programmes by Regions Evaluation of DFP’s Campaign by implementation which is IIMC essential for community During the month of April, 2012, participation as envisaged Andhra Pradesh and Bihar regions DFP undertook special field under NRHM; organized an intensive awareness campaign on behalf of the Ministry  DFP’s programmes were a well drive on Pulse Polio Immunization. of Health & Family Welfare coordinated and planned series Regional Office, Jammu and Jaipur during 2011-12 in the states of of programmes in the direction organized a joint publicity campaign Assam, Odisha, Bihar, Jharkhand, of participatory strategy, where with DAVP with a weeklong photo Chattisgarh, Madhya Pradesh, people feel empowered to think, exhibition on ‘Bharat Nirman’ at Uttar Pradesh and Rajasthan on rationalize, participate and village Bhour of Jammu district and various aspects of ‘National Rural express their understanding and village Sunara in Rajasthan. Jammu Health Mission’. Concurrently, concerns, imparting credibility Region also organized campaign to assess the impact of DFP’s to attain acceptance for the on Sarva Shiksha Abhiyan and campaign and to evaluate the field efforts in the field; National Rural Health Mission in communication strategy, a study was Samba District from 15th to 19th commissioned through the Indian  There was significant proof May, 2012 in which Song &Drama Institute of Mass Communication, of direct correlation between Division and DAVP’s Exhibition New Delhi. In their report, IIMC exposure to DFP’s messages Wing also participated. has inter-alia stated the following: and awareness among targeted audience; DFP Ranchi organized two  Action Plan of DFP was Special Awareness Programmes well conceptualized as it lays  DFP’s campaign made on Flagship Programmes in Naxal emphasis on involvement/ significant impact on awareness affected Kuro Block of Lohardaga association of Panchayati generation about breast feeding, district from 5th to 16th June & Raj Institutions and local institutional deliveries and 9th to 20th June, 2012. During functionaries in ground level family planning; and the months of June and July, Durg planning and programme Unit of Raipur region organized a multi-media campaign on ‘Bharat Nirman’ at Dhamda Block of Durg Districts, Bhimtara district and village Jevra. DFP, Ranchi organized a 12-day special awareness campaign on Flagship Programmes during the famous ‘Shravani Mela’ at Deoghar from 9th to 20th July 2012.

Observation of important National and International Events/Days/ Weeks and Themes

The Directorate and its FPUs organized programmes on a variety of events including World Health Day, National Labour Day, Anti- Terrorism Day, Quami Ekta (National Integration) week, Child Children of Akaltara village of Chattisgarh rallying for ‘Communal Harmony’ under Rights Day etc. the aegis of Bilaspur field unit of DFP

62 Annual Report 2012-13  DFP’s campaign resulted in of the Ministry, (2) Setting up Expansion through Outsourced significant change in the positive of Kendriya Soochna Sadans in Visits and (v) Infrastructure attitude and resulted in increase State Capitals under ‘Media support to Direct Contact in off take of services in five Infrastructure Development Programme. of the eight districts studied in Programme’ of the Ministry. respect of institutional deliveries, i. Special Outreach 3 ANC Check ups, TT-II and Programmes (SOP): Under IFA tablets. Direct Contact Programme this, two field units of DFP would be clubbed to organize a two day The Sub-scheme, Direct Contact intensive awareness generation XII Plan Schemes Programme, DCP of DFP programme on identified theme at envisages removing to some extent each identified location. DFP has proposed two Plan the present impediments in DFP’s Schemes for implementation functioning. It has five components ii. Information at People’s during the XII Plan Period ( viz., (i) Special Outreach Convenience (IPC): To 2012-2017) viz. (1) Direct Programmes, (ii) Information provide information on various Contact Programme under at Peoples' Convenience, (iii) major schemes/programmes of the ‘Development Communication Conducted Tours and Skill Government in a demand driven and Dissemination Scheme’ Upgradation, (iv) Outreach

Discussion organized by Bilaspur field unit, Chattisgarh on the theme “Nutrition” at Basiya village by DFP

Activities Under Information Sector 63 mode, 93 IPC centres are proposed technological upgradation and period till October 2012 was to be operationalised from January, training. In the 12th Five Year `32.18 crores with net revenue 2012 across the country and would Plan, DFP would be equipped surplus at `20.71 crores. be continued through the 12th with latest technology in the form  FYP duration. Comprehensive of multi-media projectors, DVD The Division participated information support/assistance players, wireless PA systems, in thirteen prominent book including that about the local digital still cameras, photo copier exhibitions and fairs from April implementing agencies would be machines, projector phones, mini- to November 2012. provided to the information seekers exhibition kits, vehicles in difficult  The important participations based on information repository areas, outsourced manpower etc. to were Frankfurt Book Fair, developed on identified schemes/ enable effective implementation of Germany from 10th to 14th programmes. other components. October 2012, Ranthambore Book Fair (Rajasthan),Delhi iii. Conducted Tour/ Skill Book Fair 2012 and Urdu Upgradation(CTSU): The Setting up of Kendriya Book Fair in Delhi. objective of the scheme is to expose Soochna Sadans in State a team of 10 to 12 opinion leaders Capitals  Participated in three Public from one state to innovative/effective Information Campaigns (PICs) implementation of development/ This component seeks to bring by organizing book exhibitions, welfare schemes in another all the Media Units of Ministry till mid November 2012. identified state during their 10 to of I&B under one roof for 12 day tour. The participating  The e-version of Rozgar better co-ordination and synergy opinion leaders would further Samachar in Urdu was besides brand building. It is very propagate the innovations/practices launched during the World much necessary to have such an in their home state for wider Book Fair on 5th February infrastructure for effective and adoption. An amount of `55 lakhs 2013. The logo of employment unified presence of Ministry of I&B was provided for organizing eleven news was also released on the before all stake-holders including such tours during 2012-13. occassion. the people, Governments of iv. Outreach Expansion States /UTs, Media, NGOs, etc.  Bal Bharati held its yearly essay through Outsourced Visits Two such Sadans are envisaged competition for school children. (OEOV): Under this initiative, to be constructed at Patna and The prizes were awarded to the awareness generation programmes Bhubaneswar during the XII Plan winners of the competition on are to be organized through period. 18th May, 2012 at a specially outsourced and trained manpower. organized function. The scheme is to be implemented  in the field from 2013-14, in one PUBLICATIONS DIVISION Yojana, the flagship magazine district each from Maharashtra and of the Division, devoted to (www.publicationsdivision.nic.in) Uttar Pradesh. Madhya Pradesh, planning and development had Bihar and Rajasthan would be an average circulation of more included in the subsequent years of Highlights and Achievements than 54 thousand copies per 12th FYP. Operational principle of month for English and over 43  this component is that each village Revenue earned by the sale thousand copies per month for would be visited twice in an year for of books and journals and Hindi edition. Kurukshetra, awareness generation. advertisements from April to a magazine devoted to rural October, 2012 was development issues, also v. Infrastructure support for `338.56 lakhs excluding maintained over 32 thousand Direct Contact Programme Employment News. copies per month for its English (ISDCP): This component  and 26 thousand for Hindi is intended to modernize the Revenue generated by editions per month (figures functioning of DFP through Employment News during the

64 Annual Report 2012-13 from April to December publications and hence culture, history, land and 2012). Government policies and people, flora and fauna, programmes. Gandhian literature, children’s  This year’s important literature, science and (e) to present Bharatendu publications include Lamps technology, biographies of Harishchandra Awards of India, Surya: Solar eminent Indians to reference to promote original Hindi Explorations since Galileo, works like India - Reference writings in journalism and Framing History: Context and Annual, Mass Media in India mass communication, women Perspective, Local Governance- and Press in India. This year’s and children related issues A Global Perspective, important publications include and national integration. Inventions that made History, Lamps of India, Surya:Solar Indo-Islamic Architecture all in Explorations since Galileo, English and Hawa aur Dhoop, Organizational set-up Framing History: Context and Balbodh Kathayein, Garwal Perspective, Local Governance- Chitrakala, Sab Buddhu Hain, Publications Division is headed A Global Perspective, Gopal Singh Nepali and Arsi by Additional Director General Inventions that made History, Prasad Singh all in Hindi. (ADG), who is assisted by officers Indo-islamic Architecture all in supervising Editorial, Business, English. In Hindi Hawa aur Set up in 1941 as a branch of the Production and Administration Dhoop, Balbodh Kathayein, Bureau of Public Information, Wings. The ADG is further Garwal Chitrakala, Sab the Publications Division is the assisted by General Manager/ Buddhu Hain, Gopal Singh largest publishing house of the Chief Editor who is in-charge of the Nepali and Arsi Prasad Singh Government of India which aims publication of Employment News. and Diabetes de Nal Jeen Di at providing authentic information Kala (Punjabi) etc. at affordable prices to the readers The headquarters of the on the subjects like history, art and Publications Division is at Soochna  During the period April to culture and heritage of India. Bhavan, CGO Complex, New November 2012, 30 titles have Delhi and it functions through been published in English, its various sales emporia at New Hindi and other Indian Key Objectives: Delhi (Headquarters), Delhi languages. (old Secretariat), Mumbai, (a) publishing books and journals Chennai, Kolkata, Patna,  In this period the Division on matters of national Lucknow, Hyderabad and organized book release importance at reasonable Thiruvananthapuram and Yojana functions for Lamps of India at price to facilitate wider access offices at New Delhi, Mumbai, Pune. Noted actor Shri Amol to people; Kolkata, Chennai, Ahmedabad, Palekar was the Chief Guest (b) publishing selected speeches Guwahati, Hyderabad, for the occasion. Baba Saheb of the Presidents and the Thiruvananathapruam and Purandare, eminent playwright Prime Ministers of India Bengaluru. The offices of the was the main speaker at to serve as a repository of Employment News and Journals’ the Seminar organised on thoughts for the posterity; Unit are located at R.K. Puram, the occasion. Surya-Solar New Delhi. Explorations since Galileo (c) to make available information at Bengaluru had Prof;. about job opportunities in U.R.Rao, former Chairman Government Sector through Major Activities ISRO, as the Chief Guest. A Employment News; seminar was also organised on (d) organizing and participating Publication of Books this occasion.. The Publications in book exhibitions and events Division organised a book  Publications Division brings like quizzes and competitions release function cum seminar out books on various aspects of to ensure wider reach of on the Hindi poet Agyeya. Indian panorama like art,

Activities Under Information Sector 65 Minister of State (Independent Charge) for I & B, Shri Manish Tewari visiting the Publications Division stall at New Delhi World Book Fair. ADG (I/C), Publications Division, Ms. Ira Joshi is also seen

Shri Om Thanvi, Chief Editor Yojana simultaneously in 13 languages. Jansatta was the Chief Guest. It provides enriched material from Yojana is the flagship magazine of The book on Gopal Singh experts in various fields to readers the Division. Its first issues came Nepali was released to mark and students, especially in smaller in Hindi and English in the year the centenary of this great poet towns, in their own language. Its 1957, with Khushwant Singh as during the Delhi Book Fair scope has expanded beyond the five its Editor. The objective of the 2012. Prof. Manager Pandey, year plans to provide a forum for publication was to strengthen and noted author and literary discussion on all socio- economic mobilize the efforts of the people critic was the Chief Guest. A issues of current relevance. in support of the Five Year Plans. discussion was also organized The magazine is now published in Besides articles from subject on the occasion. 11 regional languages- Assamese, experts, the journal also carries Bengali, Kannada, Marathi, Publication of Journals: regular columns like “Best Malayalam, Oriya, Punjabi, Tamil, Practices” which brings out The Division publishes, apart Telugu, Gujarati and Urdu besides developmental success stories from from Employment News/Rozgar Hindi and English, and has a various regions of the country; Samachar in English, Hindi and combined monthly circulation of “Shodh Yatra” which highlights Urdu, 18 journals which include around 1.46 lakhs copies. The the technological innovations at the Aajkal (Hindi and Urdu), Bal role of Yojana in development grassroots level; “Do You Know” Bharati (Hindi), Kurukshetra journalism is unparalleled, both at – a compilation of questions (English and Hindi) and Yojana the national and regional levels. It is and answers on important terms (English, Hindi and 11 other perhaps the only monthly magazine and subjects, aimed specially at languages). on socio-economic issues published students; “J&K Window” and

66 Annual Report 2012-13 “North East Diary” which carry farm sector M.S. Swaminathan, of material published during the short development related news Jean Dreze, Honorary Professor last five decades in all the thirteen items from Jammu and Kashmir at the Delhi School of Economics languages, benefiting lakhs of readers and the North East respectively. and Noble Laureate Amartya Sen including students appearing for contributed to this special issue. central and state level civil services, During the year 2012, Yojana banking and insurance services, has started a new column 'Yojana The August 2012 Special issue other competitive exams, research Archives' which deals with was a sectoral analysis of 65 years scholars as well as teachers and articles, stories and snippets from of India's independence. The researchers of economics, commerce the archival issues of Yojana. theme for the month of January, and management and experts from During this period Yojana brought 2013 (Special Issue) was Good other fields. The content of the out special issues in the months of Governance. website is being updated every January, March, April, August and month and the same can be accessed December, besides eight regular Through its subsequent monthly at www.yojana.gov.in monthly issues. Special issues which issues during the year, Yojana come with an increased number covered contemporary issues and Aajkal of pages, provide special focus on topics of mass interest like Foreign important themes with eminent trade, Disaster Management, The prestigious literary magazine personalities as contributors. Environment and Development, Aajkal in Hindi and Urdu, covers The January 2012 issue titled Women's Empowerment, Monsoon, different aspects of Indian culture 'Approach to the 12th Five Year Electronics & Information and literature. The Urdu Edition of Plan' had write-ups on a wide range Technology, Health and Nutrition, the magazine entered the 71st year of issues covering the Approach Issues Concerning Children. of its publication in August 2012 Paper to the Twelfth Five Year Plan while the Hindi Edition entered the from those involved in the planning Yojana has completed 56 years of 68th year in May 2012. process, experts and academicians. publication in December, 2012. Aajkal (Hindi) through its various Eminent personalities including Synopsis of all the current issues of issues during the year covered the Prime Minister and Deputy Yojana group of journals is available different aspects of Indian Culture Chairman, Planning Commission, on the Yojana website, along with and Hindi Literature. This year the Parliamentarian and authority on an online archive of the entire range

Minister of State (Independent Charge) for I & B, Shri Manish Tewari releasing the Reference Annual “INDIA 2013”, at a function, in New Delhi. Pankaj Pachauri, Communications Adviser to the Prime Minister's Office, the Pr. DG (M&C), PIB, Smt. Neelam Kapur; Joint Secretary (P&A), Sh. Anurag Srivastava; ADG (I/C), Publications Division, Ms. Ira Joshi and L R Vishwanath, ADG (I/C), RR&TD are also seen Activities Under Information Sector 67 focus was on birth centenaries. As on International Year of Energy was launched in 1976 with the a result the magazine celebrated the in June 2012. Bal Bharati also blessings of the then Prime Minister Centenaries of the literary figures published informative articles on late Smt. Indira Gandhi. It is a like Srilal Shukla, Saadat Hasan contemporary issues like Consumer flagship Journal of the Publications Manto, Vishnu Prabhakar and Rights, Bharat Nirman, Health, Division. Ram Vilas Sharma with a issue Fitness, World Heritage and devoted to them. Besides these Sports. Organizational Structure the March 2012 issue focussed on Located in East Block-IV, women’s and November 2012 on Kurukshetra Level-5, R.K.Puram, New Delhi. children’s literature. Aajkal brought Employment News is headed out a special issue on Hundred Kurukshetra a leading magazine by General Manager-cum-Chief Years of India Cinema in on rural development issues, being Editor. Employment News is October 2012. The magazine also published in Hindi and English part of Publications Division and published a number of stories and since 1952 retains its image for has a separate budget of its own. poems on social issues and also giving authentic information on the Administrative and financial powers book reviews. subject. During the year 2012-13 are exercised by General Manager- the monthly print order crossed cum-Chief Editor on behalf of Aajkal (Urdu) focused on 67,000 copies. It is a platform Additional Director General, contemporary literary scenario where academicians, planners, who is Head of the Department, through it various issues in 2012. NGOs, and thinkers discuss issues Publications Division. The focus of the year was birth of rural development objectively centenaries. As a result special and in detail. The main focus of The website of Employment issues were brought out on eminent the magazine is to evaluate how News(English) is: www. literary figures like Saadat Hasan the policies of the Government employmentnews.gov.in and of Manto, great critic of Urdu- are translating on the ground, Rozgar Samachar (Hindi) is: www. Ehtesham Hussain and Ale besides the government initiatives rojgarsamachar.gov.in. Ahmad Saroor . The magazine in the rural sector are highlighted. also brought out special articles During the period Kurukshetra Objectives, Target and Impact on regional literature- Kashmiri, covered varied issues related to With the objective of disseminating Rajasthani, Telugu adab and rural development such as Rural information on job opportunities popular literature. Education, Empowering Rural across the country and also to help Women , Better governance for youth in making an informed choice Bal Bharati Rural India, Better Agricultural about their careers, Employment News publishes advertisements for Bal Bharati is a popular monthly Practices, Rural Development in jobs in Central, State Governments, magazine being published since North East, Lab to Land, and Public Sector Undertakings, 1948. Besides providing healthy Rural Credit. The Annual issue of Autonomous Bodies besides entertainment to children, it the magazine featured articles on Universities, admission notices for also helps in imbuing them with Rural Infrastructure. professional courses, examination social values and scientific temper notices and results of organizations through informative articles, short Both Yojana and Kurukshetra like UPSC, SSC and other general stories, poems and pictorial stories. published focused material on recruitment bodies. In addition, An All India Essay competition Budget – 2012, as has been the Employment News also has editorial aimed at promoting creative skills tradition with these magazines. segment by experts on employment among younger generation was opportunities in various sectors organized and awards presented Employment News/Rozgar including emerging sectors. to them in May 2012. Keeping Samachar with its tradition of promoting Employment News, a weekly The Weekly has proved useful for scientific temper, the magazine journal, published in Hindi, our young graduates, engineers, published a special science issue English and Urdu simultaneously, scientists and other qualified

68 Annual Report 2012-13 persons looking for employment or New Initiatives. (KCRS).The programme seeking to improve their prospects. in the format of Job News (i) Logo and Motto of Bulletins is broadcast in Credibility of Employment Employment News. Tamil language. It covers News: With growing internet Employment News was educational, professional penetration and launch of new launched in 1976. The institutes in the area. job periodicals and portals, there popular Journal did not have Based on the feedback, it have been increasing incidences of its own logo and motto. To is proposed to have similar fraud through fake advertisement. create brand positioning arrangements with community It is in this backdrop Employment in the market and among radio stations especially in News has started its e-version also subscribers and readers, Jammu & Kashmir and for subscribers and is providing during the year Employment North-East. authentic and credible information News introduced its logo and on job opportunities. For the last 36 motto. It has been designed (iii) Incredible North East. years the journal has been published by Delhi College of Arts. North East Region is the on time without any break. priority area of the Union For Employment News Government. In consonance Circulation: With the average (English) the motto adopted with this policy, Employment combined circulation of about is “Opportunities For All” News during the year over 4 lakh per week, the Journal and for Rozgar Samachar launched a new column called is very popular among the job (Hindi and Urdu) it is Incredible! North East. Once seekers. It not only reaches in “Sabhi Ke Liye Avsar”. in a month, it looks at the metros but also urban & semi employment opportunities in urban areas. The distribution is (ii) Synergy with Community North East Region for youth. carried out through a network of Radio Stations. Community It also provides information about 175 sales distributors spread Radio Stations have proved on institutes on education, across the country. The launch of beneficial in the over all upgradation of skills etc., to e-Employment News and e-Rozgar development of the country. make youth employable. The Samachar in Hindi and Urdu Ministry of Information column has so far covered has given a further impetus to and Broadcasting has government schemes and circulation of Employment News. encouraged setting up of such job opportunities in Assam, The outreach has further improved radio stations for providing Mizoram and Sikkim. The with the launch of free SMS Job information on socio-economic opportunities for tribals Alerts to subscribers and others development programmes at especially for women is the who register to avail this facility. grass root levels. The benefit focus. The current base of SMS Job of community radio station is (iv) Field Reports. Employment Alerts is about 3 lakh. that it broadcasts programmes in local language with News every month covers Revenue: Since its inception, content suitable for the local impact of employment Employment News has been giving population. generation programmes/ revenue to the Government. During activities at ground level to get In consonance with the above 2012-13 up to 31st October 2012, the feedback on such schemes policy, Employment News the gross revenue has been `32.18 of Government. Besides, has tied up with Kalpakkam crore and the net revenue surplus the column also covers the Community Radio Station after adjusting expenditure on employment related activities (KCRS) of Department of running of Office of Employment in voluntary sectors and Atomic Energy to provide News including cost of printing, NGOs. The government’s job information in the 10- agency commission etc., `20.71 initiatives on enhancing 15 km area of Kalpakkam crore. skill development of youth, Community Radio Station e-governance, employment

Activities Under Information Sector 69 generation under Mahatma The response has been the visitors are not only from Gandhi National Rural encouraging and in a short India but also from abroad. Employment Guarantee Act span since its launch there (MGNREGA) etc., are is an increasing demand of (viii) Improvement in printing. covered. The focus recently subscribers for this facility. For the benefits of subscribers was on implementation of and readers, the quality of schemes in naxal affected (vi) SMS Job Alerts. To printing of Employment areas. In naxal dominated increase the out-reach of News (English) and Rozgar Balaghat district of Madhya Employment News and to Samachar (Hindu and Urdu) Pradesh, success of rural provide instant information has been greatly improved employment scheme on employment opportunities, by getting it printed through especially wage payment to free SMS Job Alerts has use of standard technology. workers on time evoked good been introduced. The The written text matter is very response was also covered. facility is available to existing legible and sharp making it “Sameeksha” a joint report subscribers and to others who reader friendly. The ink is on independent research register to avail this service. uniform in all pages and while studies and analysis of The current base of SMS Job reading the paper it does not MGNREGA of Ministry Alerts is about 3 lakhs. spoil hands of readers. of Rural Development and (vii) Redesigned website (ix) Participation in Job Planning Commission, launched. During the year, Fairs. Employment News released by Prime Minister the website of Employment participated in job fairs Dr. Manmohan Sinigh was News www.employmentnews. including those organized covered in detail to highlight gov.in (English) and www. by National Institute for benefits of the scheme. rojgarsamachar.gov.in Entrepreneurship and Small (v) e-Employment News / (Hindi) were redesigned to Business Development. It is e-Rozgar Samachar. In make them more interactive a premiere institute under view of the growth on usage and user friendly which Ministry of Micro, Small of internet both in metros included changes in colour and Medium Enterprise and urban areas, and to schemes, highlighting new (MSME). Through this provide easy accessibility segments and announcements participation, Employment of Employment News, on the home page. The News provided information e-version of Employment new websites are equipped on job vacancies to News (English) and with pictures, information entrepreneurs and recruiters. e-version of Rozgar Samachar of the special features of These covered employment (Hindi & Urdu) has Employment News like in the trades of Retail been launched. E version Incredible North East and Management; Hotel & is simple and is available providing information about Hospitality; Garment as of now to subscribers the agents of Employment Designing; Food Processing; only free of cost along with News throughout the country Travel & Tourism; Artificial security measures so that the including their names and Jewellery Making; Computer circulation of hard copies addresses. On an average Hardware & Networking; of Employment News does more than 14 lakh people visit Desktop Publishing (DTP); not come down. E-version the websites of Employment Web Designing; AC, Water in English is available on News/Rozgar Samachar on Cooler and Refrigerator www.employmentnews. monthly basis. According Repairing; Photography gov.in and E version in to Google Analytics, & Photoshop; Household Hindi is available on www. the websites are gaining Electrical Appliances and rojgarsamachar.gov.in popularity day by day and Mobile Repairing.

70 Annual Report 2012-13 Official Language In addition to above Bharatendu The books of the Publications Harishchandra Awards for the Division reach people through Sales During the year 2012-13 the Official year 2009 and 2010 (Separately Emporia/ outlets and through the Language implementation work in for both the years) were presented. network of agents spread across the Publications Division was carried Under this Awards scheme original the country. The Sales Emporia out smoothly. Four sections of the writings in Hindi on (a) Journalism and sales outlets are located at Division were inspected regarding and Mass Communication (b) CGO Complex, New Delhi; Old the implementation of Hindi work. Women's Issues (c) National Secretariat, Delhi; Lucknow, On the occasion of Hindi Diwas, Integration and (d) Children's Navi Mumbai, Hyderabad, many competitions were organized Literature are encouraged. Kolkata, Chennai, Patna, in the Department and 25 awards Thiruvananthapuram, Bengaluru, were presented. During this year, Guwahati and Ahmedabad. to encourage the use of Hindi in Business and Marketing official work, four workshops were The Division has continued The Division has continuously organized. Quarterly meetings of its participation in major Book endeavoured to expand the reach of Official Language Implementation Exhibitions/Fairs all over its publications and work towards Committee were held in each quarter. the country so as to improve improving its marketing efforts. accessibility and visibility of its

Minister of State (Independent Charge) for I & B, Shri Manish Tewari speaking after the release of Reference Annual “INDIA 2013, “e-version” of Rozgar Samachar, Urdu” and new logo of “Employment News”, in New Delhi

Activities Under Information Sector 71 publications. It has participated The Division is also organizing RESEARCH REFERENCE & in thirteen Book Fairs from April Sales Promotion Tours for to November 2012. Some of the receiving Bulk Orders from State TRAINING DIVISION important participations were in Governments like Rajasthan, Frankfurt Book Fair, (Germany), Gujarat, Tamil Nadu, Haryana, (www.rrtd.gov.in) New Delhi World Book Fair Himachal Pradesh, Madhya Set up in the year 1945, the February 2013, Ranthambore Pradesh etc. and bulk purchases Division functions as information Book Fair (Rajasthan), Urdu under Raja Rammohan Roy serving unit for the Ministry of Book Fair (Delhi) and Delhi Book Library Foundation Scheme, Kolkata across the country. Information & Broadcasting and Fair. The Division proposes to various media units under it. The participate in a number of Book Plan Schemes: Modernization of role of Research Reference and Fairs in the coming months. the Division and Employment News Training Division (RR&TD) is to assist the media units of the In an effort to bring its publications i) Digitization of all the closer to people in rural areas, the Ministry in collection, compilation 13 editions of Yojana and preparation of material Division continues to participate (Hindi, English, Urdu, involving research to publish works in Public Information Campaigns Tamil, Telugu, Kannada, of varied nature, building up a by organizing book exhibitions in Malayalam, Marathi, database on important subjects, different districts of the country. Gujarati, Punjabi, Oriya, and preparing background notes Till mid November 2012, the Bengali and Assamese) and on current issues and other topics Division had organized three book Kurukshetra (English and for the use of the media units. The exhibitions during these campaigns, Hindi) was completed in first Division studies trends in mass two in Tamil Nadu and one in two years (2007-09) of the media and maintains reference Karnataka. Along with it, the Eleventh Five Year Plan. and documentation services on Division organized seven ‘insitu’ mass communication. It provides ii) Computerization and exhibitions to observe important reference and research material modernization of all Yojana occasions and to promote book as well as background material offices was completed. reading among people. The for use of the Ministry, its media ‘insitu’ exhibitions are organized iii) Modernization of Book units and others engaged in mass in the sales outlets of the Division Gallery at the headquarters communication. and commemorates occasion like and renovation of Sales Independence Day, Gandhi Jayanti, Emporium at Hyderabad, and National Book Week etc. Kolkata and Chennai, Organisational Set-up Lucknow, Old Secretariat The revenue generated through RR&TD has its headquarters at Delhi and Feeder Stores the sale of our publications has at Soochana Bhawan, CGO at Faridabad has been shown sustained growth over the Complex, Lodhi Road, New completed. Three mobile vans years. The total revenue earned Delhi and is headed by Additional have been purchased so far. from April to October 2012, Director General and assisted by The remaining Sales Emporia excluding Employment News was two Directors and supporting staff. will be renovated during the 338.56 lakhs. The Division has an current financial year. arrangement with other government Major Activities departments like CSIR, Lok Sabha iv) Modernization of & Rajya Sabha Secretariat, ICCR Employment News was etc and handles the marketing of also undertaken under the India-A Reference Annual publications brought out by them. component of Plan Scheme. The Division compiles a reference book, 'India-A Reference Annual', on development and progress made by Central Ministries/

72 Annual Report 2012-13 Departments, States/ Union documents on various subjects, of topical interests in the field of Territory Administration and bound volumes of selected mass media; 'Who's Who in Mass PSUs/ Autonomous bodies. It is periodicals and various reports Media'- biography of eminent simultaneously published in Hindi of the Ministries, Committees media personalities; Honours titled- 'Bharat'. Compilation of and Commissions. Its collection conferred on Mass Communicators this year book was completed and includes specialized books on - details of awards conferred on sent to Publications Division for subjects pertaining to journalism, Mass Communicators and 'Media publication. public relations, advertising and Update'- diary of national and audio-visual media, prominent international media events. The Mass Media in India encyclopedia series, yearbooks Centre brought out 41 such services and contemporary articles. The during the period. The Division brings out 'Mass library facilities are available to the Media in India', a comprehensive senior officers of I&B as well as publication on Mass Media in to accredited Indian and foreign Vigilance Activities correspondents. Computerization of the country. The Annual contains RR&TD is a small subordinate library is under process. articles on various aspects of the office of the Ministry of I&B mass media, information on the having its headquarter in Soochana status of media organizations in National Documentation Bhawan, CGO Complex, New Central Government, State and Delhi-110003. Its area of operation Union Territories. It also includes Centre on Mass is neither of public interaction the general information on print Communication nor of confidential nature. It has and electronic media. no field office. Joint Secretary of The National Documentation the Ministry of I&B is the Chief Diary of Events Centre on Mass Communication Vigilance Officer for the division. (NDCMC) was created in 1976 The Division maintains a as a part of the Division on the fortnightly Diary of Events. It recommendation of an Expert SONG & DRAMA DIVISION focuses on important national and Committee set up by the Ministry international events for record and for collecting, interpreting and (www.sdd.nic.in) reference. disseminating information about the events and trends in mass media The Song and Drama Division Specialized Magazines' Monthly through its periodical services. The was set up in 1954 as a unit of All India Radio and was given the Report NDCMC documents major news items, articles and other information status of an Independent media unit in 1956 with the mandate The Division prepares a monthly material available on mass media/ of development communication. report on specialized magazines that communication. The current This is the largest organization in have a share of FDI and are meant activities of the Centre range the country using performing arts for specified subjects only for which from collecting & documenting to dissemination of information. The as a medium of communication. they have been given permission The Division uses a wide range of for publication in India. These information collected is maintained and disseminated through service art forms such as drama, ballets, magazines are monitored to ensure operas, dance-dramas, folk and that the publishers adhere strictly like Current Awareness Service- annotated index of select articles; traditional recitals, puppetry for to the stipulations laid down by the disseminating different Government Government. Bibliography Serviceannotated subject index of articles; Bulletin policies/themes in the remote of Films abstract of various villages, places of the country. In Reference Library developments in the film industry; addition, the Division organizes Reference Information Service- theatrical shows on national themes The Division has a well-stocked background papers on subject such as communal harmony, library with a large collection of

Activities Under Information Sector 73 national integration, secularism, Darbhanga, Jodhpur and fellow countrymen and to propagate promotion of cultural heritage, Guwahati; (c) Six drama troupes at government policies when deployed health, environment, education, Bhubaneswar, Delhi, Hyderabad, in civil areas. The Division etc., through sound and light Patna, Pune and Srinagar caters to the entertainment as per programmes. The Division by (d) Two troupes of Armed Forces requirements of the Armed Forces deploying large number of artists for Entertainment Wing at Delhi in most inhospitable, remote, border development communication work is and Chennai and (e) Two Sound and forward areas. The Armed providing employment to the artistes and Light Units at Bangalore Forces Entertainment Wing troupes majority of whom belong to SC/ and Delhi. Besides departmental are very popular for presenting folk ST/OBC communities. Staff Artists, nearly 949 registered dances from all the states in original troupes are on the roll of the and attractive forms, colour and Division at present. costume, thereby highlighting the Organizational set-up cultural harmony of the country. Functioning from Headquarters at Armed Forces Entertainment Delhi the Division has the following Border Publicity Troupes field offices: (a) Ten Regional Wing (AFEW) Centres at Bangalore, Bhopal, The main objective of AFEW The Border Publicity Troupes are Chandigarh, Chennai, Delhi, troupes is to entertain the Jawans Departmental troupes, stationed Guwahati, Kolkata, Lucknow, in the forward areas to boost their at Imphal, Guwahati, Darbhanga, Pune, and Ranchi; (b) Eight morale and to create a feeling Dehradun, Nainital, Shimla, Border Centres at Imphal, Jammu, among them that they are being Jammu and Jodhpur to undertake Shimla, Nainital, Dehradun, cared for and looked after by their publicity in remote border areas to

Artists of Song and Drama Division performaning “JAMUNIYA” ‘Aakansha Ubharte Bharat Ki’, in New Delhi

74 Annual Report 2012-13 educate the people about various 2012-2013. The following are the Eastern Region with a view developmental schemes of the special components of this scheme. to counter the propaganda from Government of India and also to across the border and to bring counter the propaganda across the (a) Information, Communication, the people of these areas in to the border. These Programmes are Technology (ICT) activities national mainstream, all the border organized in close coordination with in hilly/tribal/desert/ sensitive centres undertake special publicity SSB, BSF and other Government & border areas. campaigns in their respective areas agencies. (b) Activities in 83 identified with the help of Departmental districts/L.W.E affected Troupes, Private Registered areas. Troupes in close coordination Departmental Drama Troupes with Special Service Bureau, (c) Publicity Bharat Nirman The Departmental Drama Border Security Force and other Programmes. Troupes situated at Pune, Patna, Defense agencies. The Division Hyderabad, Bhubaneswar, Jammu (d) Special Activities in J&K and presented programmes in Tribal, and Delhi presented plays on North East. Hilly and Desert areas for creating various themes like health and awareness among the isolated tribes (e) Presentation of Theatrical family welfare, national integration, living in the hilly and desert areas shows on National/ social communal harmony, women’s about the developmental activities themes. empowerment, PM’s New 15 initiated by the government for Point Programmes for Welfare (f) Modernization of Song and their welfare. These Programmes of Minorities, Sarva Shiksha Drama Division. aim at promoting amongst them a Abhiyan, environmental issues etc. sense of belonging to the country (a) ICT activities in hilly/tribal/ and to encourage them for their desert/sensitive & border areas participation in the ongoing Plan Scheme developmental activities around Special publicity is undertaken by them. Live Arts & Culture for Rural the Division in sensitive and inner India is being implemented by the line areas such as Jammu & These preprograms are presented Division during the financial year, Kashmir, Punjab and North- in the language/ dialects of the local people. The Division has presented 1811- programmes up to October, 2012. Programme activities are also continuing by Song & Drama Division in hilly/ tribal/desert/sensitive & border areas and the stipulated target will be achieved within a short time.

(b) Activities in 83-Identifi ed Districts/LWE areas.

Under this component of the Plan scheme the Song & Drama Division is undertaking special IEC activities in the 83 naxalite affected districts, identified by the Home Ministry. Programmes have been organized, highlighting the Song and Drama Division presenting Sound and Light Programme JAMUNIA – developmental activities taken up Tasveer Badelte Bharat Kee by the Government for the welfare

Activities Under Information Sector 75 No. of progs. in U.P. No. of progs. in Maharashtra ted districts, identified by the me by presenting 1811- (Position up to October 2012) (Position ing their own dialects/language. The No. of Prog. in Andhra Pradesh No. of Progs. in W.B. No. of progs. in Odisha No. of Prog. in M.P. No. of progs. in Jharkhand No. of prog. in Chhattisgarh. -- ---17 -- ---08--- No. of prog. in Bihar 2012 April 2012 Name of the month 1 2 3 4 5 678 9 1011 -do- October 2012155-do- October - 180 - 132 51 72 - 20 -do--do- May 2012-do- June 2012 - July 2012 --do- - September - - - 69 - 10 30 12 - 36 - -do - August 2012 26 Total 155 - 180 - 211 114 138 - 20 Song and Name of Media Unit Drama Division of the people, especially tribals living in the area. The programmes are presented in the cultural context of the people utiliz of the people, especially tribals living in area. The programmes are presented cultural context programmes targeting the youths promote a sense of belonging and patriotism. The Division has successfully implemented sche programmes up to October 2012. Necessary efforts have been taken by the Division to present programmes in 83 naxalite affec Home Ministry. The details of number programmes organized /presented by the Song and Drama Division

76 Annual Report 2012-13 (c) Publicity Bharat Nirman Division has presented 1586 action panorama programme is Programmes Programmes (60 Programmes very popular and attracts a huge in Jammu-Kashmir and 1526 audience in thousands. These Under this component of the Programmes in North-Eastern programmes narrate history, Plan Scheme, the Division has States) up to October, 2012 culture and tradition of Indian conducted publicity Programmes, providing special coverage for people and contributions made by through cultural troupes for various North-East. There is a target to freedom fighters during the struggle development schemes of the achieve 1800 programmes (200 for India’s independence. This Government under Bharat Nirman Programmes in Jammu-Kashmir Division has presented 6-Sound Scheme, so that the people can and 1600 Programmes in North- and Light Programmes up avail the benefits by the scheme. East) under this component during to October, 2012 during this This Division has presented 168 2012-2013. Programme activities financial year. Necessary efforts Programmes up to October, 2012. are also continuing by the Division have been taken to continue the to achieve the target set. programme activities under this (d) Special Activities in J&K and component. North East Regions (e) Presentation of Theatrical shows on National/social Themes: (i) Song and Drama Division The Division is undertaking has presented 6(Six) Sound special publicity activities in the With the objective of educating and Light Programmes States of Jammu & Kashmir and the people in general and youth “JAMUNIA – Tasveer in the North-Eastern States of the in particular about the rich Badelte Bharat Kee” Country for promoting national cultural and historical heritage of based on the themes of the integration, communal harmony, the country, the Sound & Light developmental issues of Prime Minister’s 15 Points Units of the Division mount the UPA Government at Programmes for the Welfare of Sound and Light Programmes Porbandar, Gujarat from 24th the Minorities, mother & child (Theatrical Shows) in various September to 2nd October care, women empowerment etc. parts of the country under this 2012, the programmes have During the year 2012-2013, this scheme. Spectacular multi-staged been appreciated by all.

Song and Drama Division presenting the “JAMUNIYA” show

Activities Under Information Sector 77 1. Physical Achievements under Plan/ Non-Plan Scheme during 2012-2013 (April to October 2012)

Regional Centres Plan Scheme – Live Art & Culture for Rural India Non plan ICT ID Bharat J&K Theatrical Total Nirman & shows N.E.

1. Bangalore ------324

2. Bhopal ------573

3. Pune ------1254

4. Ranchi 220 335 10 - - 565 211

5. Lucknow 75 20 21 - - 116 636

6. Chennai 211 138 13 - - 362 135

7. Kolkata 635 325 - 256 - 1216 320

8. Guwahati 70 - - 1270 - 1340 306

9. Chandigarh - - 74 60 - 134 270

10. Delhi 600 - 50 - - 650 430

11. AFEW Unit Delhi ------21

12. Sound & Light Units - - - - 06 06 -

Total 1811 818 168 1586 06 4389 4480

NON-PLAN (PSS)

The Division has organized programmes for publicizing various developmental activities of the Government and on social issues such as health and family welfare, national integration, communal harmony, women empowerment, PM’s New 15 Point Programmes for Welfare of Minorities, Sarve Shiksha Abhiyan, and environmental issues etc. child rights, Right to Information Act, to stop malnutrition, on girl child, etc. Major fairs and festivals are covered all over the country. 4480 programmes have been executed up to October 2012.

78 Annual Report 2012-13 Task Force on Border Areas (adjacent to other countries) Development Programme 2012-2013.

(Up to October, 2012) Number of programmes Sl. Name of the States Name of the concerned District executed during the No. year Anjaw, Changlang, Dibang Valley, East Kameng, West Kameng, Kurung Kumey, 1. Arunachal Pradesh 16 Lower, Dibang, Tawang, Tirap, Upper Siang, Upper Subansiri, West Dameng, West Siang Dhubri, Cachar, Karimganj, Kokrajhar, Baska, 2 Assam 128 Chirang, Udalguri Araria, Champaran(E), Champaran(W), 3 Bihar 121 Kishanganj, Madhubani, Sitamarhi, Supaul 4. Gujarat Banaskantha, Kutch, Patan - 5. Himachal Pradesh Kinnaur, Lahaul & Spiti 15 Jammu, Kathua, Poonch, Rajouri, Baramulla, 6. Jammu & Kashmir 296 Budgam, Kupwara, Kargil, Leh Chandel, C.C.Pur, Cepur Chandel,Ukhrul 7. Manipur 131 and Churachandpur, West Garo Hills, South Garo Hills, Jaintia 8. Meghalaya 18 Hills, East Khasi Hills, West Khasi Hills 9 Mizoram Champhai, Lawngtlal, Mamit, Saiha, Serchip 32 10 Nagaland Kiphire, Mon, Phek, Tuensang 16 11 Punjab Amritsar, Taran-Taran, Ferozepur, Gurdaspur 131 12 Rajasthan Barmer, Bikaner, Ganganagar and Jaisalmer 60 13 Sikkim Sikkim(East), Sikkim(North), Sikkim (West) 226 Tripura(s), Dhalai, Tripura(N), Siddhartha 14 Tripura 34 Nagar, Shrawasti, West Tripura, North Tripura Baharaich, Balrampur, Kheri, Pilibhit,Sravasti 15 Uttar Pradesh 274 Maharajganj, Siddharthnagar Chamoli, Champawat, Pithoragarh, U.S. 16 Uttarakhand 171 Nagar, Uttarkashi Cooch Bihar, Darjeeling, Dakshin, Dinjpur, 17 West Bengal Jalpaiguri, Malda, Murshidabad, Nadia, North 386 24 Paranas, Uttar Dinajpur Total : 2055 - Programmes

Activities Under Information Sector 79 PHOTO DIVISION the Ministry for disseminating Important Responsibilities information for day to day publicity (www.photodivision.gov.in) and also to use the photographs Senior officers and the staff through systematic exhibition or members have to accompany the Photo Division, an independent publication. Images published in Vice-President, Prime Minister, media unit meant for the visual the PIB website for the publicity or and other VIPs/ministers for support of the varied activities of the photographs used by DAVP providing extensive photo coverage the Government of India, is the in their exhibitions are from the & photo publicity material of their subordinate office of the Ministry of Archives of the Division. Other visit within the country and abroad. Information and Broadcasting with major users are Central and State Government Agencies, Ministries/ Two Photographic Officers, on a very important role in supporting shift basis, throughout the year most of the media units as well as Departments, President Secretariat, Vice-President Secretariat, Prime i.e. all 365 days are deployed on to fulfill the demand of all sectors duty for Prime Minister’s Office/ including the individuals. It is Minister’s Office, Lok Sabha and Rajya Sabha Secretariats and House/Parliament House as per one of the biggest production and the requirement to provide photo documentation unit of its kind in the Indian Missions abroad through XP Division of External Affairs. documentation of the VVIP country in the field of photography. engagements for records and press publicity as well as individual usage The Division is responsible for The Division also supplies etc. visual documentation and preparing photographs on payment basis to various organizations, private photographs both in black & white The Division provides special publishers and general public and colour for both of internal and services to the Ministry of External through its Pricing Scheme. external publicity on behalf of the Affairs by placing a team of Government of India. Today it is With the concept of National Photographic Officer, Sr. Photo in the process of digitalization and Centre of Photography, it has Assistant, Jr. Photo Assistant to took up its modernization with started working for the development accompany the visiting Heads of the commitment to keep the pace of photography as a whole. This States/Governments for providing with the changing international began by means of encouraging the extensive photo coverage and photo scenario. To promote photography, North-East States by giving training publicity of their entire visit in India. the Division conceived the idea for the modern photography of National Photographic Centre particularly technical guidance for Synergy Between Other Media and began its activities with the the management of photo archives. protection of the images with Units complete digitization process. Organisational Set-up To keep synergy between other Media Units, the Division has Functions/Programmes The Division is headed by a taken up various measures. The Director, assisted by one Deputy Division has launched its official The main function of the Division Director, one Senior Photographic website to explore the global utility is to illustrate photographically Officer, six Photographic Officers, with its large number of archival the growth, development, social Administrative Officer and and current images. The Division and economical changes in the technical and non-ministerial is in the progress of introducing country in a chronological manner staff. For the implementation E-commerce feature to sell/buy and provide visual support to of Rajbhasha, the Division has images through the official website. the Media Units of Ministry of a Hindi Section with a Hindi A high capacity server is installed Information and Broadcasting. Translator (Junior) and Hindi for the on-line/off-line retrieval Photo Division provides visuals Typist (LDC) working directly of archival images. The News (stills) to the media units of under the Director. Photo Network of the Division

80 Annual Report 2012-13 has been functioning on complete collaboration with Media Units and National Photo Contest digital mode to swiftly send also with State Governments. the photographs to newspapers and Other Competitions & and Press Information Bureau. Exhibitions The official website of PIB is 12th Five Year Plan completely supported by Photo Keeping in view the government’s Division’s digital images itself. During the 12th five year plan decision to celebrate the 150th birth While on VVIP assignments, the (2012-2017) the Division proposes anniversary of Swami Vivekananda digital photographs are uploaded/ to continue with the previous for three years, Photo Division downloaded from the venue itself components such as “National conducted the 23rd National Photo by using modern and sophisticated Center of Photography” and Contest on the subject ‘Youth equipments. The Division provides to maintain the “News Photo in India’. Division organized facility to DAVP for the supply Network” involved with digital exhibitions of award winning and management. of life size as well as the exhibition selected pictures of 23rd National composite panels with digital inkjet Besides, other component of the Photo Contest at Ahmadabad, images for the exhibition purpose. Plan Scheme “Special Drive Lucknow, Chennai, Indore and To produce excellent publicity for the North East, Jammu Guwahati. materials, Photo Division took Kashmir, Andaman & Nicobar various steps to take up updated Islands, Lakshadweep etc.” the Division also organized three documentation for printing of documentation of the developmental special exhibitions showcasing the calendar or for thematic exhibitions projects in such areas has already collection of all the four first lifetime etc. To disseminate its expertise, been taken with the extensive photo achievement awardees at Delhi, Division organizes workshop etc. in coverage and the work is in progress. Mumbai and Kolkata.

Governor of West Bengal, Shri M.K. Narayanan going round the photo exhibition “Indira Priyadarshini”, in Kolkata on November 19, 2012, Director, Photo Division, Shri Debatosh Sengupta is also seen in the picture.

Activities Under Information Sector 81 The Division conducted an exhibition VVIP visits in India and abroad. 59th National Film Awards at titled 'Priyadarshini Indira'– a It provides coverage of important New Delhi and International Film Tribute to late Smt. Indira Gandhi, summits bilateral/multilateral former Prime Minister of India. Summits and Conferences. The Festival of India, Goa Division also provides special Award ceremony for the 59th National Level Photo Contest coverage of the important cultural National Film Awards was covered in Collaboration with the and religious events. extensively by the Division. On the occasion, the Division had placed During the period of assessment Ministry of Tribal Affairs. 120 images on the website for Photo Division has provided publicity. Photo Division conducted the 5th the extensive coverage of various National Level Photo Contest for visits of the Prime Minister in the The Division provided an the Ministry of Tribal Affairs, on country and abroad. Among the extensive photo coverage of the “Artists at Work”. visits abroad, the Division provided 43rd International Film Festival extensive coverage of the other A High Level Jury comprising of India. 311 digital images were important Summits and Bilateral Shri G. B. Mukherjee, a noted released through net and its1250 meetings for which Photo Division photographer and former Secretary, hard copies were supplied for provided detailed coverage. Using Ministry of Tribal Affairs, distribution to the accredited press the quick transmission arrangement, Shri Michael Shylla a senior correspondents /film critics etc the Division has sent the major freelance & tribal photographer from the inauguration to prize photographs from the venue of from Meghalaya and Debatosh distribution on the last day. the function so as to reach the Sengupta, Director, Photo Division Headquarter immediately. selected the 13 award winning Special Coverage photographs as well as another 80 The Division has made an extensive photographs for the exhibition. Special Coverages (Culture & Religion) photo documentation of the election In order to give special scope of the Hon’ble President, Vice for participation of tribal 1. Iftar President of India starting from photographers, among others Ms. 2. Guru Nanak’s Birth day their nomination to the day of Yishey Doma Bhutia of Sikkim 3. Dussehra voting. Swearing in Ceremonies has been selected for Special 4. Durga Puja of Hon’ble President and Talent Award for Best Tribal 5. Diwali Hon’ble Vice President were also Photographer for his picture titled 6. Id documented elaborately on 25 July "Sculpts Away to Glory" with a 7. Muharram and 11 August 2012 respectively. cash prize of Rs. 20,000 along with 8. Christmas In addition to this, Photo Division a plaque and citation. Shri Debesh also documented the Padma Award Mukhopadhyay, Shri Writwik Special Production / PIC etc. Function in April 2012. Besides Chakraborty and Shri Jayanta Roy, this, the Division also covered all from West Bengal have been With digitalization, use of hard extensively the Assembly Elections selected for first, second and third copy prints have been reduced as of Himachal Pradesh on 4th prizes respectively. the media can simply download the October 2012. images from websites of PIB/Photo Coverages by the Division Division and with the introduction Feature Coverage of printing of murals, DAVP got the As part of its routine activities, the advantage of getting the production Division has conducted a special Division has provided the coverage of a number important sets of panel photo coverage on development of the important day to day political of exhibition. This production of activities of Arunachal Pradesh, activities and various functions of the multiple sets are mostly produced Tripura, Nagaland and Mizoram. government of India. The Division for the use in Public Information provides extensive coverage of the Campaigns (PIC)

82 Annual Report 2012-13 Vice President, Shri Mohammad Hamid Ansari presenting Rajat Kamal Award to Vidya Balan for the Best Actress for The Dirty Picture at the 59th National Film Awards function, in New Delhi. The then Minister for I & B, Smt. Ambika Soni, the then Ministers of State for I & B, Dr. S. Jagathrakshakan & Shri Chowdhury Mohan Jatua and Secretary I & B, Shri Uday Kumar Varma are also seen in the picture

Overall Production Figures

The number of assignments covered, negatives handled and prints/albums prepared/produced by the Photo Division during the year 2012-2013 (from April to November, 2012) are as under:-

1 News and Features assignments covered 1629

2 Digital images acquired in house 130771

3 Digital images short listed for archive/ uploaded on the Photo Division Website 7631

4 Total Black & White and Colour prints supplied 111568

5 Images uploaded on the server of the Division 97782

6 Total Photo Albums/Wallets produced /prepared 184

7 Images uploaded on PIB’s official website 4123

Activities Under Information Sector 83 Implementation of Raj Bhasa

The Photo Division is actively involved in the implementation of the Raj Bhasa. Most of the files in the Accounts and Administration are being handled only in Hindi. During the period of Hindi Pakhwara organized during September, the Division conducted three workshops including a special workshop on "Hindi Sahitya ka Sankshipt Parichay". Dictation competition was the main focus of this year’s Pakhwara. Other competition included – essay writing and questionnaire based on photography, Raj Bhasa Hindi and current affairs. Now most of the forms available are bilingual.

Sanctioned Budget

` in lakhs Sanctioned Actual Expenditure (upto November 2012) Year Non-Plan Plan Plan 2012-2013 ` 406 ` 65 (Proposed) ` 239.61 Nil

Vigilance

1. Preventive Vigilance activities during the period: i) No. of regular inspection conducted during the period: 4 ii) No. of surprise inspections carried out during the period 2 2. Surveillance and detection activities during the period: i) Details of the areas selected for keeping surveillance All the areas where important productions are made as well as pricing section ii) No. of persons identified for being kept under Nil surveillance

INDIAN INSTITUTE OF MASS Department of the Ministry of I&B, skills to communicators in a variety Government of India in response to of disciplines, including Print, COMMUNICATION a need felt to evolve a methodology Photography, Radio & Television, for effective use of communication Development Communication, (www.iimc.nic) resources as part of the country’s Communication Research and overall development strategy. The Advertising & Public Relations. The Indian Institute of Mass Institute was registered under The Institute also collaborates Communication (IIMC) is an the Societies Registration Act with national & international autonomous organization under (XXI) of 1860 on 22nd January organizations in conducting the Ministry of Information & 1966 and receives grant-in-aid seminars, training programmes, Broadcasting and a ‘Centre from the Government through workshops, etc. It also undertakes of Excellence’ in the field of the Ministry of Information & joint research projects and organizes communication, teaching, training Broadcasting to meet its recurring short-term courses to meet specific & research. The Institute was set & non-recurring expenditure. The needs of the industry, government up on 17th August 1965, as a IIMC provides knowledge and and public sector organizations.

84 Annual Report 2012-13 Minister of State (Independent Charge) for I & B, Shri Manish Tewari lighting the lamp at the 45th Annual Convocation of IIMC, in New Delhi. Director IIMC Shri Sunit Tandon & Secretary I & B, Shri Uday Kumar Varma are also seen

Academic Activities From 1st Dhenkanal, Aizawl, centres were added to hold the Amravati, Jammu and entrance examination. They were April to 31st October 2012 Kottayam; i) Bhopal, ii) Chennai, iii) Jammu, iv) Srinagar and v) Kochi. Last Post-Graduate Diploma 3 Post-graduate Diploma year, the Entrance Examination Course Course in Advertising and for all PG Diploma Courses Public Relations at Delhi; The process for admission to the was held on 21st May 2012 at following Post-Graduate Diploma 4 Post-graduate Diploma New Delhi, Lucknow, Patna, Courses commenced with the Course in Radio & TV Kolkata, Guwahati, Bhubaneswar, publication of advertisements in Journalism at Delhi; Bengaluru, Mumbai, Nagpur, leading newspapers in the month of Aizawl, Bhopal, Chennai, Jammu, March 2012 and with the sale of 5 Post-graduate Diploma Srinagar and Kochi centres, while application forms beginning from Course in Odiya Journalism the Odiya Journalism Entrance 19th March 2012: at Dhenkanal. Examination was held on 22nd May 2012 at Bhubaneswar. The 1 Post-graduate Diploma The last date prescribed for the admission process for the academic Course in Journalism (Hindi) receipt of completed application year 2012-13 was completed at Delhi; forms was 20th April 2012. A successfully. total of 3,512 candidates applied 2 Post-graduate Diploma for the Entrance Test for the above The course-wise breakdown of the Course in Journalism mentioned PG Diploma Courses. 3,512 candidates who applied for (English) at Delhi, Since last year, five additional admission is: Journalism – 1,226;

Activities Under Information Sector 85 Radio & TV Journalism - 807; Developing Countries commenced Information Service, Group ‘A’ Advertising and Public Relations – from 2nd January 2012 with 24 probationers in two batches – 1,440; and Odia Journalism – 39. participants from 20 Countries and March to December 2011 and the course concluded on 30th April May 2011 to February 2012. Of Two more branches of the Institute 2012. Shri K. A. Ganai, the then the fifteen probationers, four were in the North and South regions Joint Secretary, Ministry of I&B, ladies. A batch of ten IIS Group have been added at Jammu (J & was the Chief Guest and awarded 'A' probationers underwent training K) and Kottayam (Kerala) from the Diplomas at the Valedictory at IIMC from 15th March to 14th the 2012-13 session. The academic Function for this course held on December 2012. activities at Delhi for all PG 27th April 2012. Diploma Courses began on 30th For the first time in the history July 2012 with orientation lectures The 59th Course in Development of the training of IIS Group that were organized to introduce Journalism for Non-aligned & ‘A’ officers at IIMC, the young and acquaint the students with the Developing Countries commenced probationers made a call-on the new fields of academics they were from 1st August 2012 with 28 then Hon’ble President of India, about to enter. At regional centres, participants from 22 Countries. Smt. Pratibha Devisingh Patil academic activities started from the The course concluded on 30th on 20th March, 2012. The following dates: November 2012. Shri Uday probationers took the opportunity Kumar Varma, Secretary, Ministry to present the Hon’ble President Dhenkanal 1st August 2012 of I&B & Chairman, IIMC was with the annual magazine ‘Impulse’ Amravati & 6th August 2012 the Chief Guest who awarded on issues of training and media Aizawl the Diplomas at the Valedictory that they had brought out during Jammu & 13th August 2012 Function for this course held on training. Kottayam 29th November 2012. The IIS Department also Diploma in Development conducted three extremely Foundation Course for IIS successful workshops on Social Journalism Courses Group ‘A’ Officers Media for senior Press Information Bureau officers in January and The 58th Course in Development Foundation Course training was April 2012. Journalism for Non-aligned & conducted for a total of 15 Indian

Photograph from National Photo Awards

86 Annual Report 2012-13 Short Courses, Workshops, etc.

A list of short course/workshops conducted during 1st April to 31st October 2012 is placed below:

Sl. Name of Course Course Director No. of No. Participants

1. Videography Course for JCO’s & NCO’s, 2 to 27 Prof. S. Raghavachari 25 April 2012

2. Workshop on Social Media New Delhi, 20 to 21 Dr. Shalini Narayanan 25 April 2012 for PIB Officers

3. Media Communication Course for Senior Officer Prof. K.M. Shrivastava 15 (Brigs/Cols & Equivalent) of Armed Forces, 7 to 18 May 2012

4. Special Course for Journalists from Afghanistan, Prof. K.M. Shrivastava 23 21 May to 1 June 2012.

5. Media Communication Course for Middle Level Prof. K.M. Shrivastava 30 Officers of Armed Forces 18 to 19 June 2012

6. Media in Adverse Conditions held at Rishikesh for Dr. J. Jethwaney 20 Officers of Tehri Hydroelectric Power Corporation from 19 to 20 July 2012

7. Workshop for DFP Officers, 23 to 27 July 2012 Prof. Vijay Parmar 21

8. Advanced Course in Media Communication for Prof. K.M. Shrivastava 22 Selected Officers of Armed Forces, 27 August to 21 September 2012

9. Special Course for Journalists from Africa, 24 Prof. K.M. Shrivastava 25 September to 5 October 2012

10. Special Workshop for Journalists from Nepal, 8 to Prof. K.M. Shrivastava 30 19 October 2012

11. Media Communication Course for Indian Coast Prof. KM Shrivastava 10 Guard from 15 to 19 October 2012

12 Media Workshop for SAARC from 17 to 19 Prof. KM Shrivastava 15 October 2012

13 Media Communication Course for Senior Officers Prof. KM Shrivastava 15 (Brigadier/Colonel equivalent), 29 October to 9 November 2012

Activities Under Information Sector 87 Department of ii) People’s Empowerment the 2011-12 academic session, two through Development more regional centres at Jammu and Communication Research Communication: An Kottayam have started functioning Evaluative Study of the Plan from the 2012-13 academic session. The following Research Studies Scheme Publicity undertaken All four new regional centres offer have been conducted during the by DAVP for the Ministry of Post-Graduate Diploma Course year 2012-13 whose reports are to I&B. in Journalism (English) for the be submitted shortly: present. These regional centres have i) Impact Assessment of DFP’s iii) Monitoring and Reporting all requisite infrastructure facilities Campaign for Improving of Health & Family Welfare for teaching. Mother & Child Health Campaigns being organised for the Directorate of Field by DFP for the Directorate Publicity, Ministry of I&B. of Field Publicity, Ministry of Plan Schemes I&B. ii) Broadcasting Sector in India: IIMC has one Plan Scheme, Prospects for Growth and viz. “Upgradation of IIMC to Employment - This study Faculty and Research Staff International Standards” in the 11th aims to assess the media/ Five-Year Plan. The Plan Scheme broadcasting industry for The faculty and the research had been approved by the Planning the purpose of framing staff of the Indian Institute of Commission and the Ministry of and implementing policies Mass Communication consists I&B. Proposals contained in the for sustainable business of academicians, researchers and Scheme include converting the models, greater employment practicing media professionals present one year P.G. Diploma opportunities, appropriate who have done significant work Courses into two year advanced and quality media education in their fields of specialization. In P.G. Diploma Courses (equivalent and sustainable technological addition, visiting faculty is invited to M.A. Degrees) and opening operative systems in the from leading media organizations/ of four regional centres of IIMC private and public sectors. industry. in J&K, Mizoram, Maharashtra The study is being conducted (Vidarbha) and Kerala. The A three-tier faculty system for the Research, Reference Scheme has been approved by the operates for teaching and training & Training Division of the Standing Finance Committee and which includes the core faculty, Ministry of I&B. the Ministry of Information and practitioners from the industry Broadcasting for a total outlay of iii) Evaluation of media-based and senior professionals, who are ` 62 crore with a net budgetary promotional programmes invited from time to time to share support of ` 51.50 crore. All the for Naxal Management in their experience and enlighten the four regional centres have become LWE affected Areas for the trainees/students about the industry. functional i.e. Aizawl in Mizoram Naxal Management Division, and Amravati in Maharashtra Ministry of Home Affairs. Broadening the Base of (Vidarbha) became functional on The following Evaluation Studies Communication 8th August 2011, Jammu in J&K have also been taken up and shall and Kottayam in Kerala became be completed soon: The IIMC Regional Centre at functional on 13th August 2012. Dhenkanal has been fully functional Construction of an additional i) Building Knowledge and from August 1993 and is attracting floor on the existing building and Participation in Development: a large number of students from renovation work has been completed Role of Public Information the eastern region and conducting at New Delhi. Construction of Campaigns (PICs) PG Diploma Course in Journalism additional buildings at Dhenkanal in promoting flagship (English & Odiya). While two has commenced and action has been programmes for the Ministry Regional Centres at Amravati and initiated to construct additional of I&B. Aizawl started functioning from buildings at New Delhi.

88 Annual Report 2012-13 An amount of ` 90 crore has UGC for grant of equivalence Citizen’s Charter & been approved by the Expenditure to M.A. Degrees for the Finance Committee (EFC) for proposed two years advanced Grievances Redressal IIMC’s 12th Five Year Plan PG Diploma Courses. Mechanism “Opening up of New Regional Centres of IIMC” which iii) Finalisation of Draft Cabinet The New Citizen’s Charter has contemplates construction of Note and Draft Bill for been prepared as per the new permanent campuses of the four granting IIMC the status of guidelines and placed on the IIMC new regional centres of IIMC. an Institution of National website. As per this Citizen’s Importance through an Act of Charter, any citizen can address Parliament. and seek redressal of his grievance Programmes on Minority pertaining to the Institute. An Welfare officer from the Institute has been Activities of the Executive nominated as the Public Grievance i) Due representations of the Council/AGM of IIMC Officer. Grievances received are Minority Communities in examined by the Institute and admission for regular PG During the period from April to redressed with the approval of the Diploma Courses is given. In October 2012, three meetings of Director General of the Institute. the academic session 2012- the Executive Council and one 13, fourteen students are from Annual General Meeting of the The address of the Grievance three Minority Communities. IIMC Society were held. Important Officer of the IIMC is:- decisions were taken to fill the ii) There is no discrimination vacant positions of faculty for which Officer on Special Duty, against minority communities revised Recruitment Rules were Indian Institute of Mass and there is a harmonious approved by the Executive Council Communication, atmosphere in the Institute. and the IIMC Society. The IIMC JNU New Campus, Annual Report/Audited Accounts Aruna Asaf Ali Marg, New Delhi – 110 067 Representation of SC/ST/OBC for the year 2011-12 were approved by the Executive Council Any person not satisfied with any in Service and Society and were laid by the service of IIMC or aggrieved by Ministry on the table of both the any action of the Institute, may There is adequate representation Houses of Parliament during the seek redressal of his/her grievances of SC/ST/OBC in services in the Winter Session-2012 i.e. within the by addressing this officer. Every Institute. stipulated time. such person shall be entitled to be informed about the action taken on Important Policy Decisions/ his/her grievance within a period of Policy Decisions for the 30 days from the date on which the Legislations/ Achievements / Benefit of Persons with complaint is received. Events Disabilities If any member of the public/ Details for the year 2012-13 so far i) Reservation in admission Institute desires to meet the are as under: to Institute courses - Grievance Officer in connection Government policies are with his/her grievance, he/she i) Opening of two new regional being followed. can do so without any prior centres of IIMC at Jammu appointment on all working days ii) Construction work for ramps (J&K) and Kottayam between 3 to 4 p.m. in the office. (Kerala). and provision for lifts in the existing buildings have been ii) Finalization of course completed to make them curriculum for submission to disabled-friendly.

Activities Under Information Sector 89 Consumer Grievances been a sitting or retired judge of Complaints before the Council the Supreme Court of India, of the Redressal Cell 28 members, 20 represent various Between 1st April to October segments of the Press and eight 31 2012, Press Council of India There is a Consumer Grievances overseeing the readers’ interest, are received 603 complaints, of which Redressal Mechanism at IIMC, representatives of the two Houses 94 cases were filed by the press while which has the following members: of Parliament and premier literary 509 were filed against the press. Shri Jaideep Bhatnagar and legal bodies of the country i.e. 816 cases were already pending. Of Nodal Officer University Grants Commission, these the Council adjudicated 61 Officer on Special Duty Bar Council of India and Sahitya cases, while 89 cases were closed at IIMC, New Delhi Academy. The Council has its the threshold without oral inquiry. own funds for performance of The Council thus disposed of 150 Dr. A.K. Pradhan its functions under the Act that matters during 1st April to 31st Associate Professor comprises of the fee collected by October 2012. Remaining 1269 IIMC, New Delhi it from newspapers, other misc. matters are at various stages of receipts and grants from the Central processing. The Council is expected Shri S. Brahmachari Government. The Council is to dispose of another 100 cases by Associate Professor presently chaired by Hon’ble Mr. 31st March 2013. IIMC, New Delhi Justice Markandey Katju. Advisory Function For the financial year 2012-13, Right To Information Act, In its advisory capacity the Council the Council has a total sanctioned provided the government and other 2005 budget of ` 532.00 lakhs. authorities with its view on many issues. Some of the important ones The Council discharges its So far as implementation of the are as follows: Right to Information Act 2005 is functions primarily through concerned, Deputy Registrar IIMC adjudications on complaint 1. The Council is committed has been nominated as CPIO, cases received by it, either against any kind of pre- Officer on Special Duty as the against the press for violation of censorship regarding Appellate Authority and Director journalistic ethics or by the press sensational reporting of General as the Transparency for interference with its freedom. incidents of assault by the Officer under the RTI Act. When the Council is satisfied, print/electronic media. after inquiry, that a newspaper or a news agency has offended the 2. Formulated guidelines for the standards of journalistic ethics or Protection of Child Rights PRESS COUNCIL OF INDIA on the directions of the Delhi (www.presscouncil.nic.in) public taste or that an editor or working journalist has committed High Court. Press Council is a statutory quasi- any professional misconduct, the 3. Committees, Sub-Committees judicial authority mandated by Council may warn, admonish and Fact Finding Teams the Parliament to preserve the or censure them or disapprove which were constituted and freedom of the press and maintain of their conduct. The Council functioned during the period and improve the standards of is also empowered to make such under review are : newspapers and the news agencies observations as it may think in India. It is an autonomous body fit in respect of the conduct of (i) Sub-Committee to having authority over the authorities any authority, including the examine the issue of as well as the press persons. For the Government, for interfering with Safety of Journalists discharge of the above objectives, the freedom of the press. The (ii) Sub-Committee to the Council comprises of a decisions of the Council are final examine the threats and Chairman and 28 members. While and cannot be questioned in any problems of small and the Chairman has by convention court of law. medium newspapers

90 Annual Report 2012-13 (iii) Committee on RNI functioning – Title allocation system of jurists, veteran journalists and academicians in the deliberation (iv) Formation of District Accreditation Committee of PCI for Goa session. (v) Sub-Committee to examine the issue on “Private Treaties by To mark the occasion, a souvenir Media Companies” Report adopted on 27th August 2012 carrying articles on the subject (vi) Fact Finding Team w.r.t. murder of Shri Chandrika Rai and three was released. The States also members of his family on 17th February 2012- Report adopted on commemorated the Day in a 27th August 2012 befitting manner. (vii) Fact Finding Team to go into all aspects of the complaints of The Council successfully published violation of freedom of press in Bihar. its quarterly house journals in Hindi and English that chronicled the (viii) Fact Finding Team to look into the incident of attack on Ms. activities/important developments of Tonggam Rina, Associate Editor, Arunachal Times on 15th the press world. August 2012 at Itanagar. (ix) One member Committee to enquire the matter regarding communal violence in Faizabad, unprofessional reportage by the Transparency Mechanism media in Faizabad and the attack on a bilingual Hindi-Urdu The Secretary of the Press Council publication “Aap Ki Taaqat” of India is the Chief Vigilance (x) Sub-Committee to examine the issue of safety of journalists in Officer of the office. The vigilance discharging of their duties set up of the Council, consisting of Deputy Secretary and Section On receipt of reports of paid news during the on-going Himachal Pradesh Officer (Admn.) functioned State Assembly elections Hon’ble Chairman, Press Council of India has under the direct supervision of the set up a four member Election Coverage Monitoring Committee (ECMC) Secretary (CVO) and Chairman to undertake an extensive tour of Gujarat, which recently went to polls, for of the Council. It conducted regular thorough investigation of coverage to scrutinize incidents of paid news or any and surprise checks to prevent/ incident of violation of freedom of press in connection with Gujarat Elections. combat any corruption practices in the Secretariat.

Seminars and Workshops The grievance redressal mechanism is in place at the internal and In its efforts to encourage debates on media matters, the Council organized/ external levels which comprises participated in discussions in various parts of the country. Secretary, PCI as Director of Grievances. The staff related National Press Day, 2012 grievances are attended to by the Deputy Secretary as Staff The National Press Day, this year with discussions centered around Grievance Officer of the Council. "Freedom of the Media" was inaugurated by Mr. Justice M.N. Venkatachaliah, Former Chief Justice of India. Hon'ble Minister of State The Citizen’s Charter of the (IC) for Information and Broadcasting, Mr. Manish Tewari and H.E. Mr. Council containing all the necessary Michael Steiner, Ambassador of the Federal of Germany graced the occasion details of the organization is as Guests of Honour. As a special acknowledgment of the role of the media available on the official website the Council has instituted National Awards for Excellence in Journalism to of the Council. Timely reviews/ honour journalists/photojournalists excelling in print journalism in various internal and external evaluation fields on the occasion. shall be undertaken by the Council for feedback, to the satisfaction of The stalwarts of Indian print media like Mr. B.G. Verghese, Mr. Nihal Singh citizens/clients. and Mr. Shravan Garg addressed the distinguished gathering comprising

Activities Under Information Sector 91 Minister of State (Independent Charge) for I & B, Shri Manish Tewari presenting an award to Ms. Priyanka Dubey at the National Press Day function, in New Delhi

Official Language function of Hindi Diwas was world for active encouragement for held on 18th September 2012. preservation of the press freedom The Council paid particular Hon'ble Chairman of Press and promotion of its standards attention to the propagation of Council of India and other senior and ethics worldwide. Interaction Hindi in its official use. All of its officers of the Council delivered included visits of Hon’ble staff members, already notified their messages and expressed their Chairman to Paris, France from under Section 10(4) of the Official views to promote use of Hindi in 28th May to 3rd June 2012 and Language Rules, 1976 (as the Council. On this occasion, Tanzania to attend the World amended, 1987) are encouraged to employees of the Council got prizes Association of Press Council work in Hindi. Regular meetings and certificates for their valuable (WAPC) Executive Council of the Council's Official Language contribution in Hindi noting and meet from 3rd to 7th September Implementation Committee are drafting under Hindi Protsahan 2012. The Council also received conducted during every quarter. Yojana. a delegation of Editors/Senior Quarterly Workshops relating to Journalists from seven Latin official language are organized for American countries on 17th April the benefit of its employees. Interaction with World Press 2012 and another delegation from Bodies Myanmar on 29th June 2012. To emphasise the use of Hindi, The Council also initiated a process Hindi fortnight (Pakhwada) was of consultation and dialogue with observed in the Secretariat of press/media Councils and similar the Council from 14th to 28th bodies in different parts of the September 2011. The main

92 Annual Report 2012-13 Photograph from National Photo Awards Activities Under Information Sector 93 Minister of State (Independent Charge) for I & B, Shri Manish Tewari delivering the valedictory address at the 3rd National Community Radio Sammelan, in New Delhi

94 Annual Report 2012-13 in the Media and Entertainment Chapter sector, the demand for uplinking/ downlinking of TV channels from India increased manifold which necessitated the framing of Policy Guidelines for uplinking in 2002 and downlinking in 2005. These guidelines were further amended in December 2011. The detailed Guidelines and related documents are available on the Ministry’s 5 website http://www.mib.nic.in.

Procedure to Grant Permissions for New Satellite ACTIVITIES UNDER TV channels

The applications for new TV BROADCASTING channels are examined in the light of the eligibility criteria as prescribed in the Policy Guidelines for uplinking and downlinking. SECTOR The applications are forwarded to the Ministry of Home Affairs for obtaining security clearance for the Company and its Board of Directors. The applications STATUS OF SATELLITE TV are simultaneously sent to the Department of Space/Department CHANNELS IN INDIA of Revenue as the case may be for obtaining necessary clearances. The networth of the company is The Policy also examined to determine the eligibility of the company among The first private satellite TV other eligibility criteria. Permissions channel in India was permitted to are issued by the Ministry to uplink in the year 2000 from Indian the applicants after obtaining soil. Before this, the private TV Inter-Ministerial clearances and channels were uplinked only from Registration and permission fee as foreign shores. With the growth applicable.

Activities Under Broadcasting Sector 95 A. Growth of Television channels 1. The first private satellite TV channel “Aaj Tak” was permitted in the year 2000. Since then the bouquet of private satellite TV channels in India has been expanding at a fast pace. The Ministry has permitted 850 channels in India by December 2012. Year-wise growth in number of TV channels permitted under uplinking (U/L) and downlinking (D/L) guidelines is shown below:

2. Permissions are given by the Ministry to operate only two categories of TV Channels i.e. News & Current Affairs TV Channels and Non- News & Current Affairs TV Channels. The share of News and Non-News channels in the total permissions given can be seen below:

96 Annual Report 2012-13 B. Growth of Teleports

C. Growth of Niche Channels D. Regional Trends in The changing media landscape and Reality Television Television is offering immense opportunities to the Industry to reach the huge There has been a significant growth Content consumption by Indian subscriber base in India. With the in the number of channels providing consumers is getting more and increase in the purchasing power entertainment in niche categories more localized. While the national of people in regional market and such as News, Sports, Kids, broadcasters are venturing into with digitalization, it is expected Infotainment, Spirituality, Health the regional space by launching that the regional channels will and Lifestyle etc. Digitalization regional channels, the regional contribute significantly towards the will open up more avenues for players are strengthening their broadcasting sector. broadcasters to launch more product portfolio by launching FICCI KPMG Indian Media niche category channels in India. niche regional channels. Many Entertainment Industry It is expected that on the lines players are coming out with new Report 2012 indicated that of international markets, niche regional channels with content to suit local population. Channels regional channels accounted channels dedicated to cooking, for approximately 33% of the gardening, automobiles, health being launched in several local dialects and local languages like all India cable and satellite or education may find favor in Bhojpuri, Bangla, Odiya, Tamil, television viewership, with Bangla India. Addressability also provides Telugu, Kannada and Malayalam and Marathi channels gaining an opportunity for broadcasters etc. are providing choices to the viewership, along with South Indian to insert localized content and audiences who prefer languages Channels. advertising, translating into other than Hindi and English. premium advertisement rates.

Activities Under Broadcasting Sector 97 Source: FICCI KPMG Indian Media Entertainment Industry Report 2012

98 Annual Report 2012-13 E. Growth of Indian Media and Entertainment Industry Indian Media Entertainment Industry is on a positive growth trajectory. As per the FICCI KPMG Indian Media Entertainment Industry Report 2012, Indian Media & Entertainment industry grew from ` 652 billion in 2010 to ` 728 billion in 2011, registering an overall growth of 12%. Over the next 5 years, it is projected to grow at a Compound Annual Growth Rate (CAGR) of 15% to reach ` 1457 billion by 2016. While television continues to be the dominant medium, sectors such as animation and VFX, digital advertising and gaming are fast increasing sharing the overall pie. Radio is expected to grow at a CAGR of 21% over the next 5 years from ` 11.5 billion in 2011 to ` 29.5 billion by 2016, displaying a healthy growth. FICCI KPMG projections shows that print will witness a decline in growth rate and would continue to the second largest medium in the Indian Media and Entertainment Industry. The digital advertising is projected to grow at a CGAR of 30% in the next five years between 2011 to 2016.

Source: FICCI KPMG Indian Media Entertainment Industry Report 2012 Table : Indian Media and Entertainment Industry, size and projections

(Rs in billion) M & E 2010 2011 2012 2013 2014 2015 2016 CGAR 2011- Industry 2016 TV 297 329.0 380.0 435.0 514.0 618.0 735.0 17% Print 192.9 208.8 226.0 246.8 270.0 294.9 323.4 9% Film 83.3 92.9 100.0 109.7 121.1 134.5 150.3 10% Radio 10.0 11.5 13.0 16.0 20.0 24.0 29.5 21% Music 8.6 9.0 10.0 11.3 13.1 15.4 18.2 15% OOH 16.5 17.8 19.5 21.5 23.6 26.0 29.0 10% Animation 23.6 31.0 36.3 43.0 51.1 61.0 69.0 17% and VFX Gaming 10.0 13.0 18.0 23.0 29.0 37.0 46.0 29% Digital 10.0 15.4 19.9 25.8 33.5 43.7 57.0 30% Advertising Total 652 728 823 932 1076 1254 1457 14.9% Source: FICCI KPMG Indian Media Entertainment Industry Report 2012 Activities Under Broadcasting Sector 99 Growth of Television Industry in India

Television is the largest medium for media delivery in India in terms of revenue, representing around 45% of the total media industry. The TV industry continues to have headroom for further growth as television penetration in India is still around 60% of total households. Indian television industry has witnessed aggressive growth as this medium has overshadowed all the other available media platforms. India is today the world’s third largest TV market with close to 146 million TV households next to China and USA. Television is projected to command half of the entertainment pie by 2016 as it is estimated to grow at a robust 17% cumulatively over the next five years, from ` 329 billion in 2011 to ` 735 billion by 2016.

Source : FICCI KPMG Indian Media Entertainment Industry Report 2012

Source: FICCI KPMG Indian Media Entertainment Industry Report 2012

100 Annual Report 2012-13 Source: PwC Indian Entertainment and Media Outlook 2012

Activities Under Broadcasting Sector 101 NEW INITIATIVES channels, teleports, use of SNG/ application. A master check list and DSNG Vans, temporary uplinking processing template has also been cases, change of satellites, change of put in place to quicken the pace of A. Advent of HD Technology name and logo, change in the share processing by eliminating errors. holding pattern, induction of new Television is undoubtedly one Directors, FIPB approvals etc. are In the cases of change of name, of the most important sources of being discussed in an open and fair logo, satellite, teleport and addition entertainment in today’s world. manner with broadcasters. These of language etc. lengthy notes were Television has not only entertained meetings have not only provided being put up repeatedly which not but has proved to be our window an opportunity to applicants for only hampered the speed of putting to the world. It has undergone a direct interaction with Ministry up of cases at section level but it revolutionary changes in terms of officials, but have also facilitated was difficult for senior officers to technology in a very short span of flow of information directly to get the facts at a glance to arrive at time. Today it is defined by the applicants thereby eliminating a decision quickly. A new template introduction of High-Definition TV the need to have an intermediary. has been designed for quick (HDTV) which allows unmatched The direct interaction has also approvals. This has not only helped superior quality pictures and video. built confidence in the system in quick processing of the cases but HDTV got a shot in the arm after and has reduced dependence on also has ensured that no important Doordarshan made a live telecast of unnecessary correspondence and criteria for consideration of the the commonwealth games 2010 in phone calls. So far, 34 “Open cases are left out, as the check list HDTV. House” meetings have been has to be completed before the file conducted since November 2009 to is put up for approval. The Ministry has permitted December 2012. around 30 channels in HDTV 4. Satellite TV Application during 2010-2012, initiating a new revolution in the Media 2. Steps for Speedy Approvals Tracking System (STATS) and Entertainment Industry. In order to fast-track the approvals In order to ensure greater Broadcasters were also granted in the Ministry the proposals to transparency about pending issues permissions to uplink dual feeds for MHA, DOS and CA are sent of companies, software Satellite specific sporting events through a simultaneously from INSAT TV Application Tracking System simplified process. Section itself within 10 days (STATS) was operationalised without waiting for approvals at on 21st January 2010. This B. Bringing transparency and this stage which has cut delays unique software developed by significantly. NIC has helped in bringing accountability greater transparency in providing 3. Standard Forms and Applications information to the applicants of 1. Open House Meetings private satellite TV channels to It was observed that while applying track the status of their applications. Open house meetings which are for permission for acquiring/ The data is being updated in conducted on the 5th of every hiring of SNG/DSNG vans, the system regularly to help month with broadcasters have the applicants invariably failed applicants check the status of their proved to be very useful. The to provide relevant documents or applications. number of broadcasters attending information. To streamline this, these meetings has swelled over a new comprehensive application the last one year. Feedback 5. Development of Integrated On- format for seeking permission for line Portal Solution for TV (INSAT) from the meeting has helped the hiring of SNG/DSNG vans was Ministry to take new initiatives for devised and put on the website section expediting clearances and bringing of the Ministry with detailed In order to streamline the process of more transparency. Several issues instructions/guidance for filling the concerning new and permitted TV application by agencies concerned

102 Annual Report 2012-13 and to enable both the Department The Government on 15th March BIG TV Ltd.),Airtel Digital officials and the vendors to monitor 2001 issued detailed guidelines TV(M/s. Bharti Telemedia Ltd.) the status of their applications, it including application Forms and and D2H(M/s. Bharat Business is proposed to develop a secure Licensing Agreement for operating Channel Ltd.). online portal that will enable all DTH services in India. The stakeholders to apply, monitor, DTH guidelines are available on DTH being a digital addressable manage and expedite the necessary the website (www.mib.nic.in) of this system offers good picture quality, process with minimal manual Ministry. As per the revised Foreign enhanced value added services, intervention. The proposal to Investment limit in the broadcasting transparency in the system enabling develop an Integrated Online sector as notified by the Department its audit and monitoring, thereby Portal Solution for TV (INSAT) of Industrial Policy and Planning reducing litigations between the section is at the final stage. Once (DIPP)’s Press Note No. 7 broadcaster and DTH operator implemented, this will provide (2012 Series), the total foreign resulting in better services to the speedy disposal of proposals and Investment holding including FDI/ consumers leading to structured bring in transparency in the system NRI/OCB/FII/FCCB/ADR/ growth of the sector. Thus DTH GDR and convertible preferential has given a stiff competition to the shares held by foreign entities by analogue cable TV sector which DTH SERVICE the DTH operating company may is also going digital eventually. not exceed 49% by Automatic route As per the Federation of Indian Direct To Home (DTH) service and 74% by Government route. Chambers of Commerce and is a comparatively recent entrant The Guidelines provide that the Industry (FICCI) KPMG Indian as compared to cable transmission. Applicant Company must have Media Entertainment Industry It has certain technical advantages Indian management control with Report 2012, there were a total over cable operations. DTH is an the majority representatives on the of 146 million TV households addressable system and covers the Board as well as Chief Executive in India in 2011. Out of which, entire country. In DTH service of the Company being Resident Cable TV Networks cover 74 a large number of television Indians. All applications for issue million households i.e. about 51 %, channels are digitally compressed, of license for operating DTH Private Direct to Home (DTH) encrypted and beamed from services are required to be examined covers 37 million homes i.e. about very high power satellites. The in accordance with the eligibility 25%, Doordarshan Direct to programmes transmitted through criteria. The existing DTH license Home covers 8 million homes i.e. DTH can be directly received conditions for setting up and about 6 %, remaining 27 million at home by installing small dish operating DTH service in India homes are covered by the terrestrial antennas at convenient locations in contain adequate safeguards with coverage of Doordarshan which is the buildings. DTH transmission regard to the carriage of undesirable around18%. The report further service does not require any contents in DTH service. mentions that the overall Television commercial intermediary, since an Industry is expected to grow at a individual user is directly served The Doordarshan provides free to CAGR of 17% over the period by the DTH operator. DTH air channels on its DTH service 2011-16 and the DTH segment is Service refers to distribution of (called DD Direct Plus) for which also growing at a significant rate. multi-channel programmes in Ku the subscribers have to buy the dish It is expected that it increases the Band by using a satellite system, and the set top box from the open reach of television in the country. for providing TV signals direct market. Apart from Doordarshan’s This expansion would be further to subscribers’ premises. DTH DD Direct Plus, DTH service strengthened by Digitalization of provides subscribers the advantage is being provided by six private Cable TV Network which will of geographical mobility meaning players, namely, Dish TV (M/s benefit the viewers by way of access thereby, that once a customer Dish TV India Ltd.), Tata Sky to the superior picture quality, purchases DTH hardware, he/she (M/s. Tata Sky Ltd.), Sundirect availability of choice to select can continue to use the same unit DTH (M/s. Sun Direct TV Pvt. channels, value added services like anywhere in India. Ltd.), BIG TV (M/s. Reliance video and games on demand and

Activities Under Broadcasting Sector 103 triple play etc. The digitalization need to be further examined by TV channels till date through the process is poised to revolutionize TRAI. Accordingly, Ministry Telecom and cable Networks. This the Broadcasting Industry in referred the matter to TRAI for was bound to give not only a new general and Cable TV Sector in re-examination on 11th May, 2010. digital visual experience to the particular. The views of the Government Indian viewer with various value on the recommendations of added and interactive services to This Ministry is the licensing TRAI give in detail the present cater to the ever persisting demand authority for operation of DTH problems in achieving an effective of the subscriber for new and services in India in accordance with technical interoperability across interactive services, but is also the DTH Guidelines issued in the all DTH operators using different providing increasing opportunities year 2001. As per Article 7.1 technologies and standards. to create diverse business models of Schedule to the DTH License The Ministry is awaiting the not only for the broadcasters Agreement, the requirement for recommendations of TRAI before but also for the platform service the Set Top Boxes (STB) is to firming up a view on whether providers. The policy on IPTV be of open architecture (non- the requirement of technical now offers greater clarity on the proprietary) so as to ensure compatibility and effective issues involved and both the technical compatibility and effective interoperability among different telecom operators as well as the interoperability among different DTH service providers needs cable operators will be able to DTH service providers with such to be continued with as it is, or provide IPTV services and will specifications as laid down by the in a modified form or should be be regulated as per their respective Government from time to time. dispensed with entirely. licensing conditions. The content With passage of time, different will be regulated as per the technologies and standards have TRAI, as per the provisions of Programme and Advertisement evolved (MPEG-2, 4 / DVB-S, Telecommunication (Broadcasting Codes prescribed under the Cable DVB-S2) for signal compression and Cable) Services (Fourth) Act which takes care of several and transmission. For this and (Addressable Systems) Tariff apprehensions including those with various other reasons the Ministry, Order, 2010 dated 21st July respect to provisioning of obscene requested TRAI to examine the 2010, has ordered all DTH content. It defines the liability for issue of interoperability afresh and operators to offer all its pay violations of content codes and how submit its recommendations to channels on a-la-carte basis to its they will be dealt with and takes the Ministry. TRAI forwarded subscribers and has stipulated that care of the concerns relating to its recommendations on every service provider providing national security. The policy also interoperability and other issues broadcasting services or cable enables Multi-System Operators relating to DTH recommendations services to subscribers using an (MSOs) and Cable operators along to the Ministry on 30th January, addressable system may, in addition with broadcasters to provide content 2008. TRAI vide Regulation of to the offering of pay channels on to Telecom licensees providing its DTH Broadcasting Service a-la-carte basis also offer bouquets IPTV services. The policy enables (Standards of Quality of Service of channels, in which case, it shall IPTV service provider to create and Redressal of Grievances) specify the maximum retail price for its own content except for the news Regulations, 2007 has mandated each such bouquet applicable to its and current affairs. commercial interoperability which ordinary subscribers. gives the subscriber an option to The policy does not require a take the STB on rent or hire- separate permission for providing purchase basis giving him flexibility Policy on IPTV Service IPTV services for the defined to move from one operator to telecom and cable operators. The Government on 8th another. The recommendations However it requires a self September 2008 had put in place were discussed with various declaration on the prescribed format the policy on IPTV enabling stakeholders in the Ministry and to be made. The format for such a another mode of distribution of it was felt that for a number of declaration has also been notified. close to 550 permitted satellite reasons the recommendations The Ministry has also notified eight

104 Annual Report 2012-13 channels of Doordarshan to be hoped that the diversity of services In-The-Sky (HITS) because of mandatorily carried on the IPTV enabled by the IPTV platform will the acceleration it can lead to the service. The channels notified are: give a further boost to the subscriber spread of digitalization of cable TV 1. Lok Sabha Television demand for broadband connectivity. network in India. The Government has laid down a policy framework 2. DD Rajya Sabha Globally IPTV has emerged as a in consultation with TRAI for 3. DD-1 (National) serious competing pay TV platform introduction of Headend-In-The- for the Cable and DTH services. 4. DD (News) Sky (HITS) mode of delivery of It is expected to generate additional content to the cable operators. 5. DD Sports revenue streams both for content 6. DD Urdu providers and the IPTV service Cabinet in its meeting on 12th providers and simultaneously November 2009 approved the 7. Gyan Darshan reducing the cost for the proposal of the Ministry to issue 8. DD Bharati subscribers, giving them a variety of policy guidelines for Headend- content and services. It is expected in-the-Sky operators. The Clause 5.6 of the Downlinking that with clarity on the IPTV Government on 26th November Guidelines has also been modified regulatory framework and growth of 2009 issued policy guidelines. to enable broadcasters to provide broadband connectivity India will The policy guidelines provide content to IPTV service providers. emerge as a leading player in IPTV for a framework within which the The policy also enables the market. IPTV in India is currently HITS Service providers have to cable operators and multi-system being offered by MTNL, BSNL provide services in the country. The operators having relevant rights and Bharti Airtel. The technology policy does not mandate for either from the broadcasters to provide is promising due to its superior the cable operators or subscribers aggregated content to telecom quality and interactive service but to necessarily obtain signals from IPTV service providers. This the reach is limited to households a HITS platform/network, the provision also enables the franchisee having broadband connections. subscribers and cable operators can model as adopted by MTNL/ Once broadband penetration in continue with the existing system. BSNL for provisioning of IPTV rural India improves, IPTV would Hence the cable operators have services. However since the policy stand a better chance of success. liberty to switch over to HITS does not recognize a franchisee as provider network if so desired. a separate entity, a franchisee for IPTV is expected to capture Thus it has a basic difference being able to receive and aggregate the Indian houses once the from the areas notified for CAS the broadcast signals will have to price difference between DTH (conditional access system) which is register himself as a cable operator. connections and Internet services mandatory. individually and IPTV as a service The advantage of IPTV Services reduces to minimal and users are HITS serve the whole country platform is that it allows to provide offered trial services. However providing its signals through satellite specialized services, catering to IPTV will experience a slow to many MSO/ cable operators who niche audiences. Animation and take-off as compared to the other can further send the signals to the gaming industry is also likely to services in the broadcasting space customers using their cable network. see a bigger market as a result since IPTV has had limited success The essential difference between a of such services. One of the key globally and it is likely to take HITS operator and a Multi System determinants of the growth of some time before the service makes operator (MSO) is that the former the IPTV services however is inroads in the market. transmits the bundle of channels to the extent/reach of broadband the cable operators using a satellite, penetration and quality of whereas the latter does the same broadband connectivity. As per HITS (Headend in the Sky) through cable. HITS are a digital FICCI-KPMG 2009 report the delivery mode of distribution of TV IPTV subscriber base is expected A new technology that is being channel and it would speed up the to reach 4 million in 2013. It is looked at positively is Headend- process of digitalization of cable

Activities Under Broadcasting Sector 105 services in the country. HITS Cable TV Networks in their cable TV network services. would help increase the penetration As per the extant Notifications of cable market further into rural (Regulation) Act, 1995 by the Central Government and areas. Prasar Bharati the list of Channels The Cable Television Networks to be compulsorily carried by Cable (Regulation) Act, 1995 was HITS would enable a subscriber operators in Prime and Non-Prime enacted with a view to regulate to enjoy a wide choice of digital Bands is given in Annexure I. channels, better picture quality the operation of cable television and value added services at networks in the country so as The licensing conditions of the affordable price. HITS would to bring uniformity in their TV channels uplinked from and provide greater channel capacity operations and to avoid undesirable downlinked in India as well as from the present limited capacity programmes from being made the DTH, IPTV and HITS of channels placed in prime/non available to the viewers as well as Guidelines and license agreement prime band. The detailed policy to enable the optimal exploitation make it obligatory on their part guidelines are available on the of this technology which has the to follow the Programme and website www.mib.nic.in . Though potential of making available Advertising Code prescribed HITS policy has been a step in to the subscribers a vast pool of under the Cable TV Networks the right direction and is capable information and entertainment. Regulation Act, 1995 and the of bringing down the investments Rules thereunder. The Government has been required at the level of the last mile monitoring the implementation operator, thereby enabling further of the Act and has been taking and deeper penetration of cable The Sports Broadcasting corrective measures as and when services into rural areas, because considered necessary. Certain Signals (Mandatory Sharing certain tariff and interconnection amendments were made in the with Prasar Bharati) Act, 2007 issues needed to be resolved it Act in the year, 2000 and 2003 had not been able to take off. to remove weaknesses observed in The sports Broadcasting Signals TRAI vide its order dated 21st the implementation of some of its (Mandatory Sharing with Prasar July 2010 on Telecommunication provisions. The latest amendment Bharati) Act, 2007 has been (Broadcasting and Cable) in the Act was made in the Budget enacted with the aim and objective Services (Fourth) (Addressable session of 2007 of Parliament in to provide access to national or Systems) Tariff Order, 2010 and order to provide for mandatory international sporting events, held further amendment dated 30th carriage of TV channels run by in India or abroad, to the largest April 2012 has included HITS or on behalf of the Parliament of number of listeners and viewers, platform also as digital addressable India. Earlier the Act provided for on a free to air basis. This is done system (DAS). In view of the mandatory carriage of Doordarshan through mandatory sharing of development, the industry will channels under Section 8 of the sports broadcasting signals with now be forthcoming with setting Act. After amendment of Section Prasar Bharati. up of platforms for provisioning 8 of the Act, it has now provided of HITS services. There is some for mandatory and compulsory Section 3(1) of the Sports constraint with regard to availability carriage of Parliament channels Broadcasting Signals (Mandatory of transponder capacities but it in the manner to be notified Sharing with Prasar Bharti) Act is expected that with the increase by Central Government and 2007 has provided for mandatory of demand, the supply will also Doordarshan channels notified sharing of broadcasting signals of increase. The Government has by Prasar Bharati. The Central certain sporting events in order to since declared the sunset dates for Government vide notification dated achieve the aims and objectives digitalization of cable services by 6.11.2007 published in the Gazette of this Act. Section 3(3) casts a 31st December 2014, it is expected of India has provided for mandatory responsibility on Prasar Bharati that interest in setting up this carriage of Lok Sabha & Rajya to spend a part of the revenue platform will increase. Sabha Channels by cable operators so earned for broadcasting other sporting events.

106 Annual Report 2012-13 The Government has notified of today. The cable TV services situation for all stakeholders, the Sports Broadcasting Signals value chain comprises of four main including Government and the (Mandatory sharing with Prasar supply side entities i.e. broadcaster, public. Key advantages of Digital Bharati) Rules 2007 vide G.S.R. Multi System Operator (MSO), Cable TV System are enlisted 687(E) dated 31.10.2007 for Local Cable Operator (LCO) and below: smooth and proper implementation the end consumer. The operations of the Act. of cable television networks in the For Consumers country are regulated through  Superior picture quality, Section 2(1) (s) of the Act the Cable Television Networks has empowered the Central (Regulation) Act, 1995 and  Availability of choice to select Government to notify the sporting the Cable Television Network channels events of national importance for Rules, 1994. The analogue coverage as per the provisions of cable television is afflicted with  Value added services – video the Act. The Government has certain inherent drawbacks. Main and games on demand and since issued notification dated drawbacks of Analogue Cable TV triple play 23.08.2012 giving the details System are enlisted below: of sporting events of national For Cable Operators importance providing therein that  Limited Carrying capacity –  Effectively compete with DTH all official one day and Twenty-20 70 to 80 channels service providers and retain matches played by the Indian  Restrictive choice of channels business. Men’s Cricket team and such test to subscribers matches as are considered to be of  Realization of increased high public interest by the Central  Lack of transparency as revenue from FTA subscription Government and semi-finals and subscriber numbers not as well as all pay channels, finals of Men’s world cup and realistically maintained and broadband services / value International Cricket Council added services. (ICC) Championship Trophy.  Under declaration of subscription revenue and For Broadcasters Vide Notification dated 4th July concealment of tax revenue 2012 Government has notified the  Transparency in realization of  list of sporting events apart from Distorted business model subscription revenues cricket including International for broadcasters as excessive  Less dependence on advertising events, and events relating to dependence on advertisement revenue Tennis, Hockey and Football. The revenue as against subscription revenue (65:35) list is given in Annexure II.  Shift away from TRP worries  Unhealthy race for TRP Approach for Digitalisation of ratings For Government  Cable Sector  Cable operators are facing Improved tax recovery severe competition from DTH  Plug Revenue leakages Digitisation of Cable Television and IPTV services  Network Overall economic advantage to Accordingly, need was felt to the country introduce Digitalization with Cable TV forms the back bone addressability in cable sector of the broadcasting distribution Government is implementing which would enable identification industry. Despite the fast growth digitization with addressability in and maintenance of data base for of the DTH services, cable the cable TV system across the each subscriber, in order to bring services continue to dominate the country in four phases wherein transparency and prevent piracy. distribution of TV channels as in the first phase the four metros Digitalization will be a win-win of Delhi, Mumbai Kolkata and

Activities Under Broadcasting Sector 107 Chennai were to undergo digital be deployed for providing mobile Mobile Television has been put switch over by 31st October television should be based on on hold due to non availability of 2012. First phase of Cable TV standards issued by International adequate spectrum in the VHF digitization was implemented in the Telecommunication Union band V ( 585 – 698 MHz : BW – 3 metros of Delhi, Mumbai and (ITU), Telecom Engineering 113 MHz). Kolkata from 31st October 2012, Centre of India (TEC) or any as regards Chennai, analogue cable other International Standards List of Channels to be TV signals have presently been Organization/ body such as the compulsorily carried by Cable allowed to continue since the matter European Telecommunications operators in Prime and Non- is sub-judice in the High Court of Standards Institute (ETSI) or any Prime Bands Madras. Total number of Cable other standardization organization/ 1. Central Government vide STBs installed in four metro cities body specified by the Government S.O. 1881(E) Dated 6th as on 4th January 2013 is 84.89 of India. TRAI had also November 2007 as amended lakhs, registering an overall cable recommended that the Ministry of on 1st October 2012, has TV digitization achievement of Information & Broadcasting should notified DD Lok Sabha & 99%. Total number of Cable TV co-ordinate with the Department DD Rajya Sabha channel STBs installed in Delhi is 33.58 of Space and Department of for mandatory carriage in lakhs STBs, in Mumbai is 25.84 Telecom regarding availability of the Basic Service Tier where lakhs, in Kolkata is 22.16 lakhs satellite capacity and frequency for Digital Addressable System and in Chennai is 3.31 lakhs. satellite based mobile television (DAS) has been introduced services and recommended that as and in Non-Prime band upto In the second phase, 38 cities and when such satellite capacity is 450 MHz in areas where with a population more than one available and if the Government DAS has not been introduced. million would be covered by 31st intends to issue such licenses, March 2013. All other urban then the matter may be referred 2. DD1 (National Channel) areas (Municipal Corporations again to the Authority for its and DD (News Channel) / Municipalities) will undertake recommendations. TRAI also have been notified vide PB digital transition by 30th September recommended that licenses for notification Dated: 24th 2014 and the rest of India by 31st the terrestrial transmission route October 2003 in Prime Band. December 2014. should only be offered for the time being and Sharing of terrestrial 3. DD Sports channel, Gyan POLICY FOR INTRODUCTION transmission infrastructure of Darshan Channel have been Doordarshan should be permitted notified vide PB notification OF MOBILE TV SERVICES on mutual agreement basis in dated 25th February 2005 in a non-discriminatory manner. non-prime band The Government is working This Ministry examined the 4. DD Urdu channel has presently on laying down a suitable recommendations of TRAI and been notified vide PB regulatory framework for enabling while agreeing to majority of the notification dated May 2007 the private players to provide mobile recommendations of TRAI on in non-prime band TV services. The recommendation mobile services, certain issues were of TRAI on Mobile TV services referred back for clarification/ views 5. DD Bharati has been dated 23rd January 2008 inter- of TRAI. The most important notified for mandatory alia recommended that in the unresolved issues were identifying carriage in all States and UTs Mobile Television service the spectrum within 585-806 MHz either in Prime Band if the chosen technology should be band recommended by TRAI for State does not have a regional digital and a proven one. The mobile operators, determining the channel of its own, or in the choice of technology it had service area of licences and number non-prime band if the State/ recommended should be left to of service providers / licences in UT has a regional Channel the service provider with the each service area and determining as per Table-1 condition that the technology to the roll out obligation. Policy of

108 Annual Report 2012-13 6. Regional Channels of DD Notified for compulsory carriage in Prime Band are indicated in column-3 of the following Table.

S No. States Prime Band Non-Prime Band (Notified regional channel) 1 Andhra Pradesh DD Saptagiri DD Bharati 2 Arunachal Pradesh DD-North-East DD Bharati 3 Assam DD-North-East DD Bharati 4 Bihar DD Bharati 5 Chattisgarh DD Bharati 6 Goa DD Bharati 7 Gujarat DD Gujarati DD Bharati 8 Haryana DD Bharati 9 Himachal Pradesh DD Bharati 10 Jammu and Kashmir DD Kashir DD Bharati 11 Jharkhand DD Bharati 12 Karnataka DD Chandana DD Bharati 13 Kerala DD Malayalam DD Bharati 14 Madhya Pradesh DD Bharati 15 Maharashtra DD Sahyadri DD Bharati 16 Manipur DD-North-East DD Bharati 17 Meghalaya DD-North-East DD Bharati 18 Mizoram DD-North-East DD Bharati 19 Nagaland DD-North-East DD Bharati 20 Odisha DD Oriya DD Bharati 21 Punjab DD Punjabi DD Bharati 22 Rajasthan DD Bharati 23 Sikkim DD-North-East DD Bharati 24 Tamil Nadu DD Podigai DD Bharati 25 Tripura DD-North-East DD Bharati 26 Uttar Pradesh DD Bharati 27 Uttarakhand DD Bharati 28 West Bengal DD Bangla DD Bharati UNION TERRITORIES 1 Andaman and Nicobar Islands DD Bharati 2 Chandigarh DD Punjabi DD Bharati 3 Dadra and Nagar Haveli DD Gujarati DD Bharati 4 Daman and Diu DD Gujarati DD Bharati 5 Lakshadweep DD Malayalam DD Bharati 6 NCT of Delhi DD Bharati 7 Puducherry DD Podigai DD Bharati

Activities Under Broadcasting Sector 109 The Government vide order matches featuring India and years as the competition among no.8/12/2006-BP&L Dated finals; and Hindi and English channels 10.9.2007 has amended clause is becoming tougher and the (c) Indira Gandhi Gold Cup 7.8 of the schedule to the DTH market is saturating. Though for Women – Semifinals and license agreement to provide for Direct to Home (DTH) finals compulsory carriage of all the above services have also experienced channels except regional channels C. Football: rapid growth, the distribution by DTH service providers also. of these channels is still by (a) World Cup – Opening and large through the cable Existing list of non-cricketing events match, Semi-finals and finals. operators which are largely in for mandatory sharing of signals analog mode and have limited with Prasar Bharati notified vide (b) Asia Cup – All matches carrying capacity. S.O. 281(E) Dated 8th February, featuring India and semi- 2008 finals & finals.  An important legislation that has been enacted, namely, 1. Summer Olympics (c) Santosh Trophy – Semi-finals Cable Television Networks and finals. 2. Commonwealth Games (Regulaion) Amendment Act, 2011, will pave the way for 3. Asian Games Content Regulation of TV digitization of cable networks in 4. Special Olympics a time-bound-phased manner in Channels the entire country. The 4 major 5. Paralympics metros, have already gone  Regulation of broadcast-content digital cable way. Digitization 6. Events relating to the of Television channels has been will facilitate an accurate and following sports:- a keenly debated issue. It has transparent subscription fee evoked concerns arising out model, thereby reducing the A. Tennis: of content having an adverse dependence of broadcasters bearing on Indian ethos and (a) Davis Cup – All matches on advertising revenue and cultural values, looking after featuring India; this will, in turn, considerably the interests of women and soften their anxiety for TRPs. (b) Grand Slam Tournaments children who are vulnerable to As such, the broadcasters are – Finals of Men’s singles, pervading impact of satellite expected to produce content Women’s singles and all television and the need for not with an eye on TRP matches featuring Indian reconciling these concerns with alone, but keeping in view the player from quarter-finals constitutional freedom of speech diverse interests prevailing in onwards. and creative expression. With a diverse country like India. the booming television industry This is expected to lead to an (c) Grand Slam Tournaments – in India, which is projected era of healthy content creation All such matches featuring to grow at 13% per annum, and, consequently, an effective Indian player in Men’s the competition amongst content regulation. However, Doubles, Women’s Doubles various television channels is mushrooming of television or Mixed Doubles, from getting stiffer by the day. The channels and attempt by each Quarter Finals onwards. Ministry has already granted channel to carve out a niche permission to 852 private B. Hockey: for itself, will continue to pose satellite television channels, out challenges in the arena of of which around 415 are news (a) World Cup – All matches content regulation. featuring India and semi- and current affairs channels. finals and finals There has been a substantial  Every broadcaster through growth in the regional language various policy guidelines has (b) Champions Trophy – All channels also in the past few been mandated to follow the

110 Annual Report 2012-13 Programme and Advertisement Inter Ministerial Committee channels to be able to monitor Codes as prescribed under the 300 channels at a time on Cable Television Networks (IMC) a random basis. During the (Regulation) Act, 1995 and  For regulation of content on 12th Five Year Plan, capacity rules framed thereunder. Satellite TV channels, an of EMMC would be further augmented to be able to  Inter-Ministerial Committee The Programme and monitor 1500 channels. The Advertisement Codes as (IMC) chaired by Additional Secretary (I&B) had been infrastructure is also being prescribed under the Cable strengthened to monitor Act in 1994 have been made constituted, with representatives from other Ministries, which FM Radio channels and applicable to all video content Community Radio Stations provided through different gives its recommendations on whether a violation has taken in the future. The EMMC broadcasting modes including has enabled the Ministry to IPTV service. place or not. The IMC has been re-constituted in the suo-motu take action without  The nature of content-related year 2011 by the addition depending on the recordings cases dealt with in the Ministry of a representative from the provided by the channels which mainly relate to obscenity, Ministry of Consumer Affairs, were subject to manipulation portrayal of women in bad Food and Public Distribution by the channel. This set up taste, ill-effects on children, to accord focused attention has strengthened the regulatory ill-treatment of animals, on consumer related issues. system and reduced the time advertisements of misleading The IMC functions in a period required for taking nature, etc. In all such cases, recommendatory capacity. action in case of violations. appropriate action is taken The final decision regarding by the Ministry as per the penalties and its quantum State Level and District Level Cable Television Networks is taken on the basis of the (Regulation) Act, 1995 and recommendations of IMC. Monitoring Committees The Ministry generally issues wherever necessary, Advisories,  The implementation of the warnings or advisories or asks Warnings, Order for Apology Cable Television Networks them to scroll apologies on Scroll are issued. There is no (Regulation) Act, 1995 at their channel. Occasionally, the denying the fact that the content the local level falls within the channels are also taken off air carried on tele-serials is the only domain of the local authorities either temporarily for a limited available window to the world of the concerned State period depending on the gravity in a large part of the country Governments. and deeply impacts societal of the violation. values, behavioural patterns  Section 2 of the Cable and customs. Television Networks (Regulation) Act, 1995  ELECTRONIC MEDIA During the year 2012-13 provides that “authorised (April to Dec) the Ministry MONITORING CENTRE officer”, within his local limits has issued 28 show cause (EMMC) of jurisdiction, means a District notices to television channels Magistrate, or a Sub-Divisional for violation of Programme  The Government has also set Magistrate or a Commissioner and Advertising codes. In up a state-of-the-art Electronic of Police. Further, Sections 11 addition, 15 orders including 7 Media Monitoring Centre and 12 of the said Act provide Advisories, 7 Warnings and 1 (EMMC) to monitor and that the authorized officer Directive have been issued to record channels on a 24x7 has the power to seize and different satellite TV channels basis. The capacity of the confiscate the cable operator for during the same period. centre was enhanced during violation of the provisions of the the year 2010-11 from 150 Act.

Activities Under Broadcasting Sector 111 The secretary, I&B and Joint Secretary with other officers of the Ministry of I&B at EMMC Monitoring Hall

Secretary, I&B giving away the Best Performer Certificate on the occasion of inauguration of new monitoring hall of EMMC

112 Annual Report 2012-13  In order to enforce the Cable regarding content aired over (iv) Secretary, Women & Child Act and Rules at the State/ cable television and take Development of the State - District level, the Ministry action on the same as per Member issued order on 6th September procedure prescribed herein. 2005 for “Monitoring (v) Representative of a leading Committee for the Programme ii) To review the action taken NGO of the State working and Advertisements telecast by Authorized Officers for women (to be nominated by Cable TV channels” for enforcement of Cable by Chief Secretary) -Member at the State, District/local Television Networks (Regulation) Act, 1995. (vi) Academicians/Psychologists/ level. Subsequently, detailed Sociologists (one each to guidelines were issued by this iii) To immediately bring to be nominated by Chief Ministry on 19th February the notice of State and Secretary)- Member 2008 providing for District Central Government if level Monitoring Committee any programme is affecting (vii) Director (Information) of the and State level Monitoring public order or wide spread State - Member Secretary Committee. The composition of resentment in any community. the District level Committee is Functions of the State Level as under: iv) To keep a watch on content Monitoring Committee carried by cable television (i) District Magistrate (or Police channels at local level and to (i) To see whether District/ Commissioner) - Chairman ensure, through Authorized Local Committees have been formed. (ii) District Superintendent of Officers, that no unauthorized Police - Member or pirated channels are (ii) To see whether they are carried and local news if meeting regularly. (iii) District Public Relations aired by the cable television Officer - Member operator is restricted to (iii) To see whether the authorized information about local events officers are effectively (iv) Principal of one of the and is presented in a manner performing their duties Women’s College in the which is balanced impartial District (to be selected by and not likely to offend or (iv) To see how many cases are the DM) - Member incite any community. handled by them and what decisions are arrived at (v) Representative of a leading v) To monitor the availability NGO working for Children of free to air channels (v) To give suggestion/guidance welfare (to be nominated by and channels notified for to District/Local Level the DM) - Member mandatory carriage on the Committee. (vi) Representative of a leading cable network. (vi) To take decision on the NGO working for Women matters referred to it welfare (to be nominated by Composition of State Level by District/Local level the DM) - Member Monitoring Committee Committee.

(vii) Academicians/Psychologists/ (i) Secretary, Information & (vii) To collate data/information Sociologists (one each to Public Relations of the from District/Local Level be nominated by the DM)- State.- Chairman Committee and forward it Member (ii) Representative of the DG of to Secretary, Ministry of State Police- Member Information & Broadcasting, Scope of the Committee: Government of India. (iii) Secretary, Social Welfare i) To provide a forum where the Department of the State- (viii) To recommend action and public may lodge a complaint Member forward complaints against

Activities Under Broadcasting Sector 113 satellite channels (National to time to take regulation of regulate news broadcasting. Channels) to the Ministry of content out of the Government NBA has also formulated Information & Broadcasting control by setting up an News Broadcasting Standards through the Chief Secretary independent and autonomous Regulations. They have set of the State in cases of authority to deal with the up a two-tier structure to deal violation of Government broadcasting sector in a with content related complaints. of India’s orders on the comprehensive manner. At Tier I, complaints are Programme and Advertising The Bill for an independent dealt with by the individual Codes. regulatory authority was first broadcasters at their level. introduced in 1997 but could At Tier II, NBA has set up  So far, Sixteen (16) States. not be carried through due News Broadcasting Standards viz, Arunachal Pradesh, to change of Government. Authority (NBSA). Bihar, Chhattisgarh, Gujarat, Another attempt was made  Himachal Pradesh, Jammu in the year 2001 with the The objective of the News & Kashmir, Karnataka, introduction of the Convergence Broadcasting Standards Kerala, Madhya Pradesh, Bill of 2001 which also lapsed Authority includes entertaining Manipur, Meghalaya, subsequently. In the year 2006 and deciding complaints against Mizoram, Rajasthan, Tripura, and 2007 two different drafts or in respect of broadcasters Uttarakhand and West of Broadcasting Services in so far as these relate to Bengal have set up State level Regulation Bill were attempted the content of any broadcast. Committees. by the Government to set up The Authority consists of a Chairperson who is a retired  5 Union Territories, namely, an independent Broadcasting Regulatory Authority of India. Judge of the Supreme Court Andaman & Nicobar Islands, and eight other members. Chandigarh, Daman Diu, However, this was vehemently opposed by the media industry. Members of the Authority Dadra & Nagar Haveli and shall comprise 4(four) eminent Lakshadweep have also set up  The broadcasters are more editors employed with a State level Committees. inclined towards self-regulation. broadcaster, 4 (four) persons  So far as District level Considering that content having special knowledge Committees are concerned, 274 generation falls exclusively in and/or practical experience Districts across India have set the domain of broadcasters, in the field of law, education, up such Committees so far. self-regulation could be an medicine, science, literature, effective mechanism for a public administration, consumer healthy content regulation. As affairs, environment, human Self-regulatory mechanisms such self-regulation has been psychology and/or culture. The institutionalized by private NBSA is presently headed by  It is neither possible nor broadcasters both in case of Justice J S Verma, former Chief desirable for the Government news & current affairs channels Justice of India. to monitor and regulate the and non-news channels. volume and diversity of the content provided, which is Self- Regulation in case Self- Regulation in case of News & increasingly getting localized. of Non- News (General Any kind of direct Government Current Affairs Channels control is seen as violative of Entertainment) Channels  The News Broadcasters the right to freedom of speech Association (NBA), as part of  Regulation of content in and expression enshrined in the its self-regulation mechanism, case of general entertainment Constitution. has formulated a Code of channels is a challenging  Several attempts have been Ethics and Broadcasting pursuit, in view of expansion made in the past from time Standards covering a wide of such TV channels and ever range of principles to self- growing variety of programmes

114 Annual Report 2012-13 New Monitoring Hall of EMMC

telecast by such TV channels. The content generation in this sphere, b. Dr. P.L. Punia, therefore, calls all the more for an effective self-regulation mechanism. In Chairperson, National this direction, Indian Broadcasting Foundation (IBF) has also set up a Commission for Schedule mechanism of self-regulation. As part of this, IBF has laid down Content Castes (NCSC) Code & Certification Rules 2011 covering an entire gamut of content- c. Ms. Dipa Dixit, Member, related principles and criterion for television broadcast. National Commission  As part of this mechanism, a two-tier based complaints redressal system for Protection of Child has also been set up. At the Tier-I level, each Broadcaster shall set up a Rights (NCPCR) Standard and Practices (S&P) Department with a Content Auditor to  The fourth member shall be deal with the complaints received for content aired on its channels. the Chairperson or any other  At the Tier II, which is the apex level, the Broadcast Content Member from any one of Complaints Council has been set up and made operational from 1st the National Commissions July 2011. The BCCC is a thirteen member body consisting of a on rotational basis from Chairperson who is a retired Judge of the Supreme Court or High Court National Commission for and 12 other Members from various spheres of expertise. Backward Classes, National Commission for Minorities,  The BCCC is presently headed by Justice (Rtd) A.P. Shah. The 12 National Commission for members are: Scheduled Tribes, National a. Four (4) Eminent Persons Human Rights Commission , depending on the nature b. Four (4) Members from any national level Statutory Commissions of complaint being dealt by c. Four (4) Broadcast Members BCCC in a particular meeting.

 Out of the four members from the National Statutory Commissions,  The BCCC became functional three of the members shall be as follows: from 1st July 2011. a. Ms. Yasmeen Abrar, Chairperson, National Commission for Women (NCW) Activities Under Broadcasting Sector 115 Self-Regulation of time, several issues have been raised use of entry barriers, unfair about the lack of transparency in the practices and anti-competition Advertisements on TV TRP measurement system in India measures by the existing players Channels and the need for a transparent and which prevented other agencies credible alternative to the existing from entering the system.  In regard to regulation mechanism. of advertisements on TV  The committed noted that no channels, the Code adopted A comprehensive examination of system of formal registration by the Advertising Standards TRP generation was taken up was laid down for the agencies Council of India(ASCI), by the Standing Committee on carrying out the rating studies. which is a self-regulatory body, Information Technology. In the The Committee recommended has been incorporated in the 67th Report (2008-2009), tilted that the Government should Advertising Code stipulated “Television Audience Measurement work out modalities so that the in Cable Television Networks in India”, the Standing Committee rating agencies are registered (Regulation) Act 1995 and critically examined the entire system and fulfill all the eligibility Rules framed there under. of TRP generation in India and criteria. The Committee ASCI have set up a Consumer made several recommendations. specifically desired that with the Complaints Council (CCC) to Some important recommendations/ view to maintain operational consider complaints in regard observations were: and ethical standards unbiased to advertisements. reporting, the rating agencies  TRP generation was being should not have any stakes in  The self-regulation mechanism done in the private domain the Broadcasting agencies, put in place by the broadcasters by only two agencies i.e., Advertising Agencies and vice- will, however, not replace the Audience Measurement and versa. existing regulatory function of Analytics Ltd (a-MAP) and the Government, arising out TAM Media Research.  The Committee recommended of the extant statute, namely, that there should be a  Cable Television Networks Many States including comprehensive, mandatory (Regulation) Act, 1995 and the States of J&K, Bihar, and periodical auditing of Rules framed there under. Jharkhand and Northern- the functioning of the rating While self-regulation is aimed Eastern States were not being agencies/system carried out at facilitating better content covered by TAM and a-MAP. by independent qualified and regulation at broadcasters’  Strong urban bias as both the expert Audit firms to bring level, it does not mean that rating agencies did not cover transparency. the Government will abdicate the rural areas.  its overall statutory functions. The Committee recommended The Government will step in  People meter households did that an effective mechanism as warranted by the existing not represent the population should be put in place to handle Act, wherever self-regulation of the country adequately. the complaints/grievances does not succeed in content The method followed by against the shortcomings and regulation. TAM to select the households deficiencies in the rating system for placing people meter by brought to the notice by the rotation was also not found to viewers, stakeholders, consumer Television Rating Points (TRP) be transparent. organizations etc.  The existing mechanism of  TRP measurement was not In short, the Committee generation of Television Rating covering new technologies like noted that the extant TRP Points (TRP) in India has Digital TV, HDTV etc. system suffers from several been under the scrutiny of the shortcomings including lack  Government and the industry for A virtual monopoly in the of transparency, authenticity, quite some time now. From time to extant rating system due to credibility, accountability,

116 Annual Report 2012-13 competition and serious  BARC shall have a complaints of TRAI relating to general limitation of small sample redressal mechanism for standards, operational and ethical size. They further noted that handling complaints, standards, disclosure standards the pure commercial attitude shortcomings and deficiencies for the registration of rating of the industry and its focus in the rating system. agencies were considered pre- only on three stakeholders i.e., mature by BARC. While TRAI  the broadcasters, Advertisers There should be no cross had made clear recommendations and Advertising Agencies, holding between the rating on restrictions of cross-holding/ relegated the most important agencies and the Broadcasters, interest between the rating stakeholder i.e., the viewers to Advertisers and the agencies and their clients and had the background. Advertising agencies. The recommended that there should ownership pattern of the rating be no cross-holding between the  The Committee recommended agencies should be reported to rating agencies and broadcasters, that some sort of Government the Government on an annual advertisers and the advertising oversight/regulation should basis. agencies; BARC in its comments be brought on the TRP  A comprehensive mandatory has mentioned that BARC may system to make it credible and inter-alia have ownership criteria on accountable. audit of the rating system should be carried out by the the pre-qualification requirements for research ventures. They had The Ministry also made a reference independent qualified auditing clarified that the cross-investment to TRAI in August 2008 for their firms relationship restrictions will apply recommendations. In its report  The Authority also only at the local level and will not of December 2009 TRAI made recommended that if BARC cover overseas investment or in following major recommendations: fails to meet with the objectives the case of Indian-owned business  TRAI recommended Self or is found deficient in its operated only till the “farther” level. regulation of TRPs through functioning, the Government an industry-led body shall then consider regulation of The recommendations of TRAI i.e. Broadcast Audience a rating system through TRAI were not implemented as BARC Research Council (BARC) by way of legislative enactment disagreed with most of them. with Government exercising or any other institutional Hence, Ministry requested TRAI oversight through its nominees framework. to suggest: in the Board of BARC who  steps that could be taken by would not have voting rights. In February 2009, IBF/BARC stated that while BARC supported the Ministry to bring greater  The Ministry will provide the the principle of self-regulation and transparency in the functioning key eligibility norms for the self-administration for Broadcast of existing TRP rating selection of rating agencies and Audience Measurement, they agencies until BARC becomes their performance obligation did not agree to any intervention operational norms. or oversight directly or indirectly  Issues of cross holding of by the Government. BARC  advertising agencies and TRAI recommended that though agreed to the formation of BARC shall not undertake broadcasters in such rating a Technical Committee, decided agencies audience measurement directly to invite representatives as per and shall resort to an open, their choice. They also agreed to  Since TRAI recommendations transparent and competitive commission studies, field work etc., were not acceptable to bidding process for various through an open transparent and BARC regarding the role stages involved in the rating competitive bidding process and of Government in any form, process setting up a Grievance Redressal recommendations of TRAI was mechanism. Recommendation needed to proceed further.

Activities Under Broadcasting Sector 117 TRAI in its reply of May 2010, Meanwhile IBF got BARC within BARC to guide BARC informed the Ministry that in the registered on 9th July 2010as a in the area of research, design event of BARC not becoming Not-for-Profit company under and analysis. The HPC operational, Government may Section 25 of the Companies Act, should include a statistician of consider entrusting this work 1956. To address operational national repute, measurement to the Indian Institute of Mass issues, an independent committee technology expert, a renowned Communication, New Delhi, headed by Dr Mitra, the then individual from Civil Society which can lay down guidelines and Secretary General of FICCI, was or Judiciary, a demographer, accredit suitable agencies to carry constituted by the Ministry. The a sociologist, an economist, a out measurement of Television Committee in its report of Nov ’10 business management expert Audience. They further mentioned recommended: from one of the IIMs, nominee that in case this is also not found of an eminent institution, a  feasible, Government may consider Self regulation of TRPs leading woman of national entrusting this work to TRAI through the Industry led body stature and three special appropriately under section 11 (1) i.e. Broadcast Audience invitees from BARC. (d) of the TRAI Act 1997. Research Council (BARC).  Increase the sample size from  Since there was an inordinate BARC Board should broaden 8000 (Eight Thousand) delay in the setting up of BARC, to include broadcasters, people meter homes to 15,000 Ministry asked IBF to make advertisers, advertising urban & rural households, over BARC operational within the agencies and Public Service a period of two years, and then given time frame, else the following Broadcasters. BARC should to 30,000 (Thirty Thousand) options could be exercised: have a 12 member Board over the next three years consisting of 7 members from covering urban areas, rural (i) TRAI could be asked to get broadcasters including the areas and small towns, J&K, the TRP ratings generated by Public Service Broadcaster, 3 North east thereby providing a engaging rating agencies. members from advertisers and complete geographical coverage (ii) Ministry could bring an 2 members from advertising of the country. appropriate legislation for agencies including Directorate  regulating the entire TRP of Advertising and Visual Broadcasters, advertisers and System in India following an Publicity (DAVP). advertising agencies should pay a certain percentage of accreditation System with  There should be a High their turnover to BARC on TRAI as the Accreditation Powered Committee (HPC) Agency. an annual basis to fund the

Photograph from National Photo Awards

118 Annual Report 2012-13 expansion of sample size for intervals may lead to distortion TRAI has also been requested to TRP measurement. in broadcasting behavior. recommend specific guidelines for regulating cross holdings in those   However, there should not BARC should set up companies which are involved in the be any cross-holding between a Complaint Redressal generation of Television viewership the rating agencies and the Mechanism on the lines of measurement data in India. broadcasters, advertisers and the model being followed by the advertising agencies to Advertising Standards Council Meanwhile, meetings have also avoid conflict of interest. of India (ASCI). been convened during the year 2012 with the representatives of  The selection process of rating Meanwhile a- Map stopped its Broadcast Audience Research agency as well as the TRP operations in India. Therefore now Council (BARC), Indian measurement process should there is only one agency i.e TAM Broadcasting Foundation (IBF), be carried out in a credible, Media Research operating the Advertising Agencies Association transparent and statistically TRP generation system in India. of India (AAAI), Indian Society robust manner, which should of Advertisers (ASI) and CEO be subjected to Financial and In a meeting held in the Ministry Prasar Bharati to discuss and review Process Audit. BARC had agreed to start the progress made on self-regulation generation of data and its  of TRP measurement by BARC. The TRP measurement Publication by July, 2013. process should consist of four IBF recently informed that the stages in which the first stage Due to tardy progress made by BARC Board has constituted should be designing of survey BARC, this Ministry requested a three member Technical and quality control research, TRAI in Aug 2012 to recommend Committee in November, 2012. followed by commissioning and comprehensive guidelines/ Also, modalities for inclusion of establishment survey. The third accreditation mechanism, with other members on the Board of stage should be data analysis TRAI as accrediting agency, for BARC and Technical Committee and report generation followed TRP rating agencies in India to were being worked out as per by Audit. Each one of these ensure fair competition, better the recommendations of Mitra stages should be separately standards and quality of services Committee. It was informed by IBF commissioned to distinct by TRP rating agencies. A that New ratings framework would agencies to achieve unbiased comprehensive accreditation system, be activated so as to start reporting and reliable results. inter-alia, should have the following: of ratings anytime between January,  The Committee recommended i) Well represented and 2014 and March, 2014. that the guidelines set out in statistically valid sample size the TRAI Report of 2008 on of TV homes giving adequate the key eligibility conditions representation to both urban COMMUNITY RADIO of rating agencies, general and rural areas. operational, ethical and Communication is central to disclosure norms and standards ii) Coverage of all states in the the success of development and should be followed. country. democracy. Community Radio (CR) is a crucial communication  iii) Third party audit of the data. The TRP generation and tool particularly in communities announcement by the rating iv) Transparency in the selection where most people can neither read agencies particularly for the of people meter homes. nor write. It is also an extraordinary news channels should be done v) Secrecy of people meter and invisible medium to give voice once a week with the possibility homes on the panel. to the voiceless as it provides an to increase the periodicity to opportunity to the community to a fortnight as TRP ratings vi) Public grievance redressal speak about issues concerning their announced for in very short mechanism. lives.

Activities Under Broadcasting Sector 119 CR stations are essentially low broadcast space in India has been commercial FM Radio Stations. power radio stations which are dotted with mediums which have CRS is also rooted in the local meant to be set up and operated always been unidirectional with community which gives it a distinct by the local community. A typical hardly any involvement of the local advantage to focus on development community radio station covers a community. Newspapers, television goals for health, nutrition, education radius of around 10-15 kilometers channels and radio stations etc. Since the broadcast is in the depending upon the topography including AIR and Doordarshan local language, people are able to etc. A Community Radio Station have been providing one way relate to it instantly. CRS could needs a sound proof studio, a tower, communication to the people. Most also be a repository of local folk an antenna, a transmitter and programmes are also in major songs and culture as the local other studio equipments. A basic Indian languages with hardly any community of the concerned CRS Community Radio Station could be inclusion of programmes in local could relate to it instantly. set up at a cost of ` 10-15 Lakhs. dialects like Awadhi, Bhojpuri etc. The unique position of CRS as Community Radios have the Since CRS is permitted only to an instrument of positive social potential to bring significant positive non-profit organizations they are change makes it an ideal tool change in the social fabric of the not driven by profit motives like for community empowerment. local community. The traditional There is therefore, an opportunity

First live Twitter Conference on Community Radio on the eve of 3rd Community Radio Sammelan

120 Annual Report 2012-13 to promote Community Radio Initiatives like simplification of the community they belong to. CR Stations in India. application methodology, improved stations have already created a rich transparency in processing of library of these songs and continue Ministry of Information and applications, quickening the to play them much to the delight of Broadcasting is the nodal Ministry pace of approvals through their local audience. In most parts to permit organizations to operate better coordination, enhanced of the country local folk songs and Community Radio Stations. The awareness generation, capacity traditions are dying due to lack of Community Radio Policy brought building of the applicants through patronage and support. Community out in the year 2002 and modified awareness workshops, enhanced Radios have emerged as saviors of in 2006 details the procedure for synergy between stakeholders these songs and have given a lease permitting CRS in India. Though and involvement of Government of life to these dying arts. the CR Policy has been in force for Ministries and Departments in several years, the progress made by CR broadcasts have laid a solid Community Radios was not very foundation for a meaningful growth Challenges: encouraging. Ignorance about the of Community Radios in India. Policy and the advantages of the Though there is a huge potential Community Radios among the Right to communication is to operate large number of key Ministries and departments something that communities are Community Radio Stations in and also among the grass roots discovering through Community India, very few organizations have organizations has been a major Radios. People have so far been been able to successfully start and factor for its slow growth. Complex treated as receivers of information. run a Community Radio Station. application procedure and delayed Current mediums have not been The Community Radio Movement grant of permissions have dented participatory. Through community in India at present faces several the growth of Community Radios Radios people have also started challenges some of which are in India. Lack of financial support to participate in the development highlighted below: for setting up stations and meeting process. Communities are a. Complex Licensing procedure its operational cost has been a key discovering that they could also act b. Lack of financial sustainability factor for its slow uptake. as valuable information providers to their own community and c. Lack of awareness about CR In the last two years concrete Government. The initiatives taken Stations initiatives have been taken to tap by us have helped in furthering the d. Lack of technical capacity the hidden potential of this very goal of inclusive growth. important sector. A complete transformation has been brought Another significant purpose Status of CRS in India: about in the existing programme served by the Community Radios leading to a spurt in the growth of is to preserve the unique cultural The Government has received Community Radios in India. A heritage of our country by making 1153 applications from educational paradigm shift has been brought Community Radios as repositories institutions, NGOs, agricultural about in the approach of the of the local folk songs and folklores. universities and Krishi Vigyan Ministry towards CR stations. The Many CR Stations have recorded Kendras. So far, Letters of Intent approach is now that of a facilitator and preserved local songs for (LOI) have been issued to 418 rather than that of a mere licensor/ posterity. Communities have the applicants. 77 permissions were regulator. This important shift has opportunity now to access this issued in the year 2010, 100 in the catalyzed the growth of Community rich heritage. The CR stations year 2011 and 55 permissions have Radios in India leading to issue of have started to create new local been issued so far in 2012. It shows permissions for a large number of celebrities by broadcasting their that more than 50% permissions CR stations within a short span of songs and concerts. Local artists have been issued in the last two 2.5 years. have found a new platform to and a half years. Out of 418 LOI showcase their talent to the Holders, 189 have signed Grant of Permission Agreements (GOPA).

Activities Under Broadcasting Sector 121 The no. of LOIs issued during last years can be seen in the graph them the power to follow up below: applications under process at every stage. The online system guides people to apply effortlessly. The system has inbuilt support to provide geographical information and maps. Now applicants can provide geo-coordinates of the location of CRS without any difficulty. Ministry can generate various types of reports, communication to applicants, documents etc. in no time which aids in better governance.

ii) Simplification of License process: The process of Inter-Ministerial clearances/ Screening Committee So far, 143 Community Radio Stations have become operational in the clearance is time consuming. country, out of which 47 are operated by NGOs, 85 by the educational To expedite the clearances institutions and 11 by SAU/KVKs. The number of operational CR stations and overcome communication has also doubled in the last two and a half years i.e from 64 in 2009 to 143 gaps, this ministry is holding in 2012. Graphical representation of operational CRS is given below. monthly co-ordination meetings with concerned Ministries/Departments. In addition, Screening Committee meetings are held in mission mode and the entire backlog has been cleared. As on date no proposal is pending for screening for more than 1 month. Due to these efforts the Ministry is now issuing Letter of Intent within 4-5 months as compared to an average of 12 months previously.

iii) Improved Access: Steps Taken by Ministry to Strengthen Community Radio A Facilitation Centre has been set up in the Movement in India: Ministry of Information & i) Improved Application Process: Launch of Web-based CRMIS Broadcasting to facilitate has brought in much needed transparency in application processing. both new applicants as 1167 organisations have registered online on CRMIS. Tracking facility well as functioning CRS. available to applicants to find status of their application has provided The Facilitation Centre has

122 Annual Report 2012-13 enhanced access to people to with CR stations. WCD has in addressing issues concerning the vital information regarding allocated ` 6 Crores for a guidelines, application CRS. The trained staff in period of 3 years as a part procedure, content and Facilitation Centre helps CR of their campaign against sustainability issues for CRS. applicants/visitors to complete malnutrition. documentary requirement vi) National Sammelans: and fill up online applications For the first time, the The first three-day National for frequency allocation and Ministry has proposed a Sammelan for functional SACFA clearances in WPC new plan scheme in the 12th CRS was organised at Wing. A toll free number, Plan namely “Supporting Vigyan Bhawan from 7th to 1800-11-6422, has also been Community Radio Movement 9th April 2011, in which 85 set up for this purpose. in India” to provide financial CRS participated. A poster assistance for setting up exhibition was also organised iv) Enhanced financial of CRS. `100 crore has in the Sammelan. First sustainability: been allocated in the 12th ever CR Compendium was Empanelment process of Plan for providing financial prepared which contained CRS with DAVP has support to new and existing success stories, challenges been simplified. CRS can CR Stations. The Scheme faced etc. and was sent now be empanelled on will strengthen both new to concerned Ministries/ the basis of first Wireless and existing CR Stations departments. Operating License (WOL). with resources, capacity and Renewed WOL may be technology. Every year at Second National CR submitted within one year least 100 new CRS and Sammelan and Poster of empanelment. This has 30 existing CRS will be Exhibition was held in New resulted in empanelment of supported. An allocation of Delhi from 18th to 20th 25 CR stations and flow ` 2.25 crores has been made February 2012. The 2nd of funds to them. About for the year 2012-13 as part Edition of CRS 30 CR stations are in the of ` 100 crores Plan Scheme Compendium 2012 was pipeline for empanelment. under the12th Plan. prepared. To tap the potential The total business given of CRS’s for carrying social to CRS during 2011-12 v) Publicity of the Scheme: relevant messages, copies of stands at ` 82,355 and in Awareness generation is 2nd CRS Compendium were 2012-13 at ` 5,90,227 crucial for the success of sent to various Ministries/ from the National Disaster Community Radio movement Departments and all Management Authority, in India. Ministry has Collectors/District Bharat Nirman Campaign of been giving wide publicity Magistrates. to the Community Radio the Ministry of Information vii) National Community and Broadcasting and the Scheme by organizing state and regional workshops Radio Awards: In the Ministry of Consumer year 2011-12, the Ministry Affairs.Total Release Orders with various stakeholders. 41 awareness and capacity constituted National CR issued by DAVP so far is ` Awards to promote healthy 52,46,946/-. building workshops have been organized across the country competition for better Advocacy with various since the year 2007. 5 more programming on CRS. The Ministries like Ministry of workshops have been planned awards are given in following Health, Panchayati Raj, before the end of this financial 5 categories. Consumer Affairs and the year. i) Thematic Award Ministry of Women and These consultations and ii) Community Engagement Child Development has Award resulted in their involvement workshops have been successful

Activities Under Broadcasting Sector 123 iii) Promoting Local Culture ix) Review of CR Policy from each other. One World Award 2006: The current policy Foundation, an NGO, has iv) Most Creative/Innovative has completed about a launched a website for sharing Programme Content decade and it was being of contents free of cost. Award felt to revisit the policy. Interested CRS may upload Revision of policy was one or download the contents for v) Sustainability Model of the recommendations of fair use from this site. This Award 2010 National Consultation, website is being handed over Each category has First, organized by the Ministry in to the Ministry for using it for Second and Third prize of association with UNESCO positive benefit. at IIMC, New Delhi and ` 50,000, ` 30,000 and ` xi) Face Book on CRS: 20,000 respectively. also the 2nd National CR Sammelan. Ministry has also launched a An independent Jury dedicated page on Facebook– constituted by the Ministry To take stock of the current ‘Community Radio India.’ decides which stations deserve policy and direction This page can be accessed to be awarded. Jury does for future, two days from www.facebook.com/ not have any representation National Consultation communityradioindia. It from Ministry or any other was organized in Delhi on was widely appreciated and organization directly or 9th and 10th May 2012. received 1300+ likes in three indirectly associated with Around 30 representatives months. from Community Radio Community Radio. The first The objective of this page is National Community Radio Associations, functional CR stations, UN organizations, to disseminate community Awards were presented radio information to a wider during the 2nd National CEMCA and officials from concerned Ministries/ public and engage with over Sammelan, at Vigyan 140 operating community Bhawan in New Delhi. Departments etc. attended the consultation. radio stations of the country viii) Waiver of Spectrum Fee and other stakeholders. The for Community Radios: x) Content Sharing page updates the stakeholders Ministry of Communication Platform: A need was on status of licenses, & Information Technology's, felt to create a platform for screening committee meetings, Wireless Planning & sharing of content among permission agreements, Coordination Wing (WPC) various Community Radio clearances for new community had increased spectrum and Broadcasters. Several Radio radio station, consultations royalty fee for Community stations are broadcasting and events. Community radio Radio, from ` 19,700 to programmes in various stations are making use of this ` 91,700 per annum. MIB languages and dialects on platform to share information advocated with the Ministry various themes. These could about their radio programmes, of Communication and IT to be effectively shared in similar upcoming events, success reconsider their decision. The regions for broadcast by stories, photographs and their waiver has been stated in a stations. This would help in challenges. press release of that ministry reducing costs for production while the formal orders are and at the same time it will awaited. help CR stations to learn

124 Annual Report 2012-13 Success Stories and new project school, which started STATUS OF PRIVATE FM functioning from 24th May 2010 Innovations: to get more children into schools. RADIO SERVICES IN INDIA The Radio Namaskar launched a Radio Sanskar, Odisha campaign for insect-infested food The Government introduced from the ICDS (Integrated Child Phase-I policy guidelines for FM Jadumani Swain, aged 45, had Development Scheme). radio broadcasting through private around five acres of land but was in agencies in 1999. A total of 21 search of a job. But after listening Swaranant CR, Maharashtra private FM radio channels were to the Anubhuti programme on operational in 12 cities under the Radio Sanskar, he began searching Murlidhar Manwatkar, a farmer Phase-I policy guidelines for FM for ways to make his farming more from the Kawth village was inspired radio broadcasting. remunerative. The station team by broadcast of Swaranant’s CR arranged a meeting of Jadumani Agriculture Technology programme Based on the recommendations of with the district authorities and he ‘Shetachya Bandhawar’. After Dr. Amit Mitra Committee and was sanctioned a crop loan for last listening to the programme, he TRAI, the Ministry had adopted Kharif season. decided to purchase a tractor a closed tender two stage bidding for spraying crops with the idea process for the FM Phase-II for Radio Active, Bengaluru of reducing his cultivation costs. award of license. The FM Phase- He also earned by hiring out his II Policy was very successful and In the past five years of operations, equipment. Other farmers too the number of channels went up to the most important lesson learnt were benefited by the technology 245 (including the stations which is the value of partnerships and dissemination programme and migrated from Phase-I) spread over networks, without which the station achieved better production by 85 cities in the country. could definitely not exist. Through reducing cost of cultivation. its partnership approach, Radio Revenue Accruals to the Active has been a part of the Solid Jyotirgamaya CR: Innovations in Waste Management Roundtable, Government the Right to Education Task Force format and Hasiru Dala – a waste-pickers Radio Jyotirgamaya’s “Ek Kahani” During the current financial year collective. programme is a 15-minute slot to 2012-13, the Government has earned ` 60.95 crore (approx.)upto 27th Radio Active believe in celebrating provide a platform to community February 2013 as license fee from as a way of connecting communities, members who have no special talent private FM radio operators. The like our famous chai sessions which to come forward and narrate a folk Phase-I and Phase-II policies have have helped strengthen their bond tale or any other story. Children as resulted in a total revenue accrual of with the community. In terms of well as grandparents participated in about ` 1846.65 crore (Approx.) impact, Radio Active has over 12 this programme. upto 27th February 2013 by way communities working at the station. Children from community have of One Time Entry Fee (OTEF), been given training and opportunity migration fee, annual fee etc. Radio Namaskar, Odisha to participate in this programme and also to be RJs of CR station. The radio station spearheaded Music Royalty Issue the ‘Education for All’ at Students from the School of the Tailo of Kadua Nuagaon Communication Studies of the Royalty fee has been one of the Panchayat of Kakatpur Block of Punjab University conducted a 72- major problems affecting the Puri district. The station used hour live marathon that motivated viability of the private FM radio to broadcast the number of out- community members walk into industry. The issue was pending of-school children was flashed the studios to participate in the with the Copyright Board, which on the radio continously. Finally, programme. vide its order dated 25th August the administration declared a

Activities Under Broadcasting Sector 125 Jnan Taranga RJ interviewing a Rickshaw Puller

A music talent hunt programme organised by Anna CR, Tamil Nadu- India's first Community Radio Station

126 Annual Report 2012-13 A field recording in progress at Vayalaga Vanoli CR, A field recording in progress at Sangham Radio, Andhra Pradesh Madurai, Tamil Nadu

Preserving Cultural Heritage- Chanderi Ki Awaaz, Madhya Pradesh, a CR initiative

Activities Under Broadcasting Sector 127 2010 ruled that private FM radio demand exists for FM radio in The incentives provided in the operators would pay royalty at 2% many cities which still remain Policy with regard to J&K, North of their net advertisement revenue. uncovered by the private FM radio Eastern States and Island territories This is a major relief for the broadcasting, as only a limited will make the operations viable in private radio industry and creates number of cities with a population these areas and are expected to conducive atmosphere for further of three lakh and above, besides result in better off-take of channels. expansion of the industry. However State Capitals, were taken up The steps taken in the new policy the decision of the Copyright Board for bidding during the first two will bring down operational costs has been challenged in the Supreme phases of FM radio broadcasting. and improve viability in general. Court. Border areas particularly in J&K, To improve the viability further as NE States and Island territories, against a maximum of 4 channels are largely missing from the in D category cities permitted Rate Card for Government FM map. Having realized the in FM Phase-II, FM Phase-III Advertisement through FM untapped potential of private radio proposes only 3 FM channels Radio broadcasting to grow further, the in D category cities so that there Government is planning to expand are lesser operators to share the With the expansion of FM the private FM radio network by advertisement pie The reduction in radio channels over the years in introducing Phase-III FM policy the locking period of shareholding different cities, varying unit rates of guidelines. of promoters/majority shareholders advertisement for the Government from the present 5 years to 3 years The Cabinet, in its meeting held spot in private FM stations got will give them greater freedom to on 7th July 2011, has approved prescribed from time to time. change the Share Holding Pattern. “Policy Guidelines on Expansion This led to certain anomalies in of FM radio broadcasting service Content diversification through the rate structure and need for through private agencies (Phase- news bulletins of All India Radio, rationalization. Accordingly, to III). The policy guidelines have coverage of sporting events, evolve a uniform policy for fixation been notified on 25th July 2011. information pertaining to weather, of rates for all cities covered by Under the Policy, permission for traffic, cultural events, festivals private FM station and remove FM radio channels will be awarded admissions, examinations, results anomalies, a Committee has been through ascending e-auction, etc. and other public civic amenities constituted under the Ministry as followed by Department of will allow operators to distinguish with representatives from DAVP, Telecommunication for the auction themselves from others to be able to NFDC, IMC and AIR. The of 3G and BWA spectrum, cater to niche audiences. Multiple Committee has since completed mutatis-mutandis, as recommended permissions to an entity will ensure consultation and submitted its by the GoM on Licensing diversity of programming to the report for consideration to the Methodology for FM Phase-III. listener. This will also increase the Government. overall listenership base and the FM Phase-III Policy extends FM listening time. The provisions of the FM Radio Expansion Plan radio services to another 227 new Policy will also be available to FM cities, in addition to the present Phase-II operators. Opening up of the FM radio sector 86 cities. A total of 839 new FM for private participation has resulted radio channels will be auctioned in huge growth in FM radio in 294 cities. Phase-III policy will Implementation of FM Radio industry in the country, has offered result in coverage of all cities with Phase-III Policy new areas for creating employment a population of one lakh and above and has the potential to generate with private FM radio channels. E-auction for the channels will revenue for the Government by Detailed policy for phase III is be conducted in batches and the efficiently utilizing the frequency available on http://www.mib.nic.in. number of batches will be decided radio spectrum earmarked for by the Ministry of I&B, depending FM radio services. A huge unmet upon the response from the bidders

128 Annual Report 2012-13 after auction of the first batch. The with the policy guidelines already the proposal of the Ministry for Ministry of I&B will appoint an approved for FM phase III conducting ascending e-auction, independent expert agency, through expansion. An EGoM has been as followed by Department a transparent selection process, set up to consider the matters of Telecommunications (for following established procedure, to mentioned above and also the issue the auction of 3G and BWA conduct e-auction. The Ministry related to implementation of FM spectrum), for award of license of will separately issue a detailed Radio Phase-III and to give its FM Channels, as recommended Information Memorandum, in due recommendations. by the GoM on Licensing course, enabling the prospective Methodology for FM Phase-III. bidders to participate and also FM Phase-III Policy will extend indicating the cities, reserve prices Private FM stations of FM radio services to 294 new cities city-wise, number of channels to be Phase-I & Phase-II Policy with a total of 839 new FM radio taken up in each batch and other operationalised as on 30th Channels. The Phase-III policy will procedures for e-auction. A Notice result in coverage of all cities with Inviting Applications (NIA) for November 2012 a population of one lakh and above participation in the auction(s) will by private FM radio channels. also be issued in due course of time. Location of private FM radio stations presently operating in the In order to implement the Phase- country and proposed private FM PRASAR BHARATI III policy, two Committees viz. radio stations under Phase-III have Inter-Ministerial Committee been indicated in the map enclosed. The Prasar Bharati (Broadcasting (IMC) and Application Review Corporation of India) is the Committee (ARC) have been Highlights of the Year public service broadcaster in the constituted in the Ministry. IMC country with All India Radio will look after the work of conduct The total number of private FM and Doordarshan as its two of e-auction for award of license Radio Channels operating in India constituents. It came into existence of FM channels under FM radio as on 30th November 2012 is 245 on 23rd November 1997, with a (Phase-III) expansion. ARC has spread over 85 cities. FM Phase-III mandate to organise and conduct been constituted for short-listing of Policy extends private FM Radio public broadcasting services to bidders for e-auction for award of services to about 227 new cities. A inform, educate and entertain the license of FM channels under the total of 839 new private FM Radio public and to ensure a balanced expansion. channels are expected to be set up development of broadcasting in the under FM Phase-III policy. country. While taking action for implementation of the Phase-III Prasar Bharati Board has held four Policy, a few issues like charging New Initiatives meetings during the period from 1st of migration fee from existing April to 31st December 2012, and permission holders, specific In view of the still untapped took major policy decisions to meet departures in the Request for potential of private radio the mandate of Prasar Bharati. Proposal (RFP), which are broadcasting, the Government not covered under the Phase-III has decided to expand the private Some of the decisions of Prasar Policy have arisen. TRAI has FM radio network by introducing Bharati Board taken during this recommended to reduce inter Phase-III FM policy guidelines. period and some of the recent channel spacing to 400 KHz from The Union Cabinet approved the decisions of Government of India the existing 800 KHz leading to 'Policy Guidelines on Expansion regarding Prasar Bharati are listed possibility of additional channels of FM radio broadcasting services below: (about 1480). A decision has through private agencies (Phase- to be taken as to whether these III)' proposed by the Ministry of additional number of channels Information and Broadcasting, on are to be auctioned in accordance 7th July 2011. Cabinet also cleared

Activities Under Broadcasting Sector 129 130 Annual Report 2012-13 The then Minister for I & B, Smt Ambika Soni addressing at the 6th Annual Summit on Entertainment and Media, FOCUS 2012 organized by ASSOCHAM, in New Delhi Financial Restructuring perpetuity, interest on capital will be assisted by qualified loan and penal interest have commercial audit staff for the In August 2012, the Government been accepted and loan-in- audit of the annual accounts. approved the financial restructuring perpetuity and capital loan of Prasar Bharati. Salient feature will be converted into grant- The decision of the Government of financial restructuring are as in-aid. has taken care of many long follows: pending financial issues of Prasar iv. The proposal for waiver Bharati. i. During the next five years of accumulated arrears of from 2012-13 to 2016- space segment and spectrum 17, Government non-Plan charges accrued to Prasar Tax Exemption support will be made Bharati upto 31st March available to Prasar Bharati 2011 of `1349.54 crore has As per Section 22 of the original for meeting 100% expenses been approved. Prasar Bharati Act, Prasar Bharati towards salary and salary was exempted from payment of related expenses. All other v. Property and Assets will be income tax or any other tax in operating expenses to be transferred on book value respect of any income, profits or borne by Prasar Bharati out to Prasar Bharati as per gains, accruing or arising out of the of internal revenue earnings. provisions of Section 16(a) Fund of the Corporation etc. This of Prasar Bharati Act 1990. Section was repealed w.e.f from 1st ii. Plan capital support by Normal accounting principles April 2003. In a major step, Prasar the Government to Prasar will be followed to determine Bharati has again been exempted Bharati will henceforth be in their future value. from payment of income tax as per the form of grant-in aid only the Finance Act passed by Lok and not in the form of loan. vi. Director General of Audit, Sabha on 8th May 2012. Central Revenue (DGACR) iii. Prasar Bharati’s proposals for will continue to be the nodal waiver of interest on loan-in- auditor of Prasar Bharati and

Activities Under Broadcasting Sector 131 New Pension Scheme other criteria as laid down in the Recruitment Board(s) Rules, scheme will be eligible for assistance 2012 was approved and The contributory Pension Scheme of ` 6000/- per month, the amount referred to the Government (New Pension Scheme) which will be ` 4000/- and ` 3000/- for for notification came into existence w.e.f 1st those in A and B High grade January 2004 and made applicable respectively. to the employees of autonomous Reviving the Critical Posts bodies was also made applicable for The Group of Ministers had Prasar Bharati employees recruited Recruitment identified 3452 vacancies as critical from 1st January 2004 onwards. a) As per the decision taken out of approximately 12,000 by the Prasar Bharati vacancies as of 2007. Out of these Benevolent Fund for Welfare Board, in order to re-vitalize critical posts, Prasar Bharati has promotions, which were been permitted to fill up 1150 of Staff held up causing frustrations vacancies in the first phase. within the entire set up of To help employees and their family Prasar Bharati and to speed members to cope-up with sudden up recruitments an Expert Engaging Talented and unforeseen calamities, such as Committee of experienced Professionals accident, serious illness and death, people, who have retired from Prasar Bharati Board, decided institutions like UPSC or The corporation is in dire need to create a Benevolent Fund for department like DOP&T of highly skilled and talented its employees. The fund is meant will be formed by Prasar professionals in various existing and to provide immediate financial Bharati to analyze all issues newly emerging disciplines such as assistance in times of dire emergent pertaining to the DPC’s and anchors, presenters & moderators, needs. a High Power Committee, studio/camera techniques, marketing, headed by an officer of the To create the fund, the corporation channel improvement, new media, rank of a Secretary to the will provide an initial corpus corporate communication, publicity Government of India, to of Rupees one crore and also and promotion, human resource oversee the proposals made by contribute Rupees One lakh every development, financial management this committee. year. Employees will be required etc. Professionals on fixed contract at prevailing market rates (more or to pay an annual subscription of b) On the request of the Prasar Rupees Hundred. less), will be engaged to ensure that Bharati Board, Staff Selection the Corporation gets the best talents Commission has agreed to available. Assistance to Artists & Writers make recruitment for central posts having Grade-pay of less in Financial Distress than ` 4600/-. Expansion of DTH Platform

As an organisation, Prasar Bharati c) The revised draft Following the decision of the Board has a duty towards those artists Recruitment Regulations in December 2011 for expansion and writers who have rendered have been cleared by the of Doordarshan’s DTH platform, distinguished service to All India Board and referred to the from 59 to 75 channels using 5th Radio and Doordarshan and are Government for notification. transponder, DOS had allocated in financial distress. They will an additional KW transponder to d) The revised draft notification now receive assistance from Prasar Doordarshan for expansion of its for establishment of Bharati. DTH platform. Prasar Bharati Recruitment Board to be Board decided for expansion of the known as ‘Prasar Bharati’ As per the scheme, persons above platform from existing 59 channels (Broadcasting Corporation 60 years of age having income not to 97 channels by utilizing the 6th of India) establishment of exceeding ` 5000/- and meeting transponder.

132 Annual Report 2012-13 Archives of All India Radio & To transcend this limitation, the a) Exchange programmes idea of narrowcasting was mooted between Doordarshan Doordarshan in 2002 by Dr. S.Y. Qureshi, who and their counter-parts was Director General, Doordarshan for broadcasts (especially In view of the recent initiatives and the scheme was launched documentaries) during taken in the area of archiving of as a pilot project on 21st April comparable time slots, which materials in All India Radio and 2004 from 12 DD Kendras for would hardly entail any cost Doordarshan and the availability of 30 minutes per day, five days a excepting dubbing (wherever large quantity of archival materials week. In February 2005, the Board possible/ desirable). available with local Doordarshan decided to expand the scheme to 36 Kendras/ AIR Stations, the Board Kendras to serve 36 transmission b) Mainly, exchange or materials approved the constitution of local clusters comprising of 4-5 of software ‘feature films’ on Archival Appraisal Committees to transmitters (180 transmitters) for equitable basis and proper be set up at various AIR Stations/ airing of area specific information. legal documents. DD Kendras. These were produced for being c) Co-production, with proper telecast for five days per week agreements where possible Local Level Programming: (Monday through Friday) and economically feasible, Narrowcasting by maintaining our IPT The Board now has taken a to the desired extent, as decision to take the narrowcasting Prasar Bharati is India’s National this would strengthen scheme to its next level, by also Public Service Broadcaster created the bonds with foreign including area specific programmes under Prasar Bharati Act, 1990 for broadcasters to impress by to be mounted from another carrying out its statutory mandate mutual participation and in 200 or more specifically selected including special attention on programming etc. education and spread of literancy, transmitters (having transmission agriculture, rural development, range of roughly 10-20 kilometers) d) HR Development, through environment, health and family which are located in remote areas exchange and participation in welfare, science and technology, that have not been able to keep pace training and imbibing of best upliftment of women, promoting with the development process in the practices. social justice, advancing the welfare country. There are strong feeling of weaker section of the society, of people being left out in many e) Organising ‘Television tribal communities etc. pockets living in forest and tribal Festival’ in each other’s areas, remote rural areas, border country with material Prasar Bharati carries out these areas etc. available with DD and the tasks through its two constituents, allied institutions of Ministry viz, All India Radio and In the above context, the Prasar of I&B etc. Doordarshan. While All India Bharati Board has constituted a f) Organising International Radio (broadcasting in 22 committee to be known as Lokvani Radio Music Festivals on a scheduled languages and 146 Committee with Dr. S.Y. Qureshi similar note. other languages/dialects) had as its Chairman. been adequately catering to the needs and aspirations of various International Relations linguistic- groups through its DOORDARSHAN network comparing of regional and To operationalise the international From an experimental service local stations, Doordarshans local agreements and to further begun at Delhi in September coverage is extremely limited. There strengthen the programme and 1959 Doordarshan over the are 67 DD Kendras broadcasting technical wing to reach international years has grown tremendously to programmes for several hours every levels the Prasar Bharati Board become one of the leading TV day and the coverage focusses on approved the following: organizations of the world. Over that station and the adjoining areas.

Activities Under Broadcasting Sector 133 the years, Doordarshan has not only expanded its network throughout Developmental activities length and breadth of the country but also kept pace with new technological developments in the field of TV broadcasting. during 2012-13

Doordarshan is presently operating 33 satellite channels and has a vast Digitalization network of 67 studios for in-house programme production. These include a) Projects of full digitalization 17 major studio centres at state capitals, a Regional Production Centre of 31 partially digital & 8 at Guwahati and 49 other studio centres located at various places in the analog Studios are under country. State-wise locations of above Studio centres are given at Annexure-I. implementation (locations Besides, 1415 transmitters of varying power provide TV coverage to about given at Annexure-III). All 92% population of the country. In addition to the above, Doordarshan is major equipment except providing free-to-air DTH service also. camera chains, camcorders and recorder/decks have Doordarshan Satellite Channels been procured & installed/ are under installation. Full Doordarshan is presently operating 33 Satellite Channels. The details of digitalization of the above these channels are available on http://www.ddindia.gov.in/. Studio centres is expected to be completed in 2013. Terrestrial Transmitters b) Projects establishment For terrestrial transmission, 1415 TV transmitters of varying power, installed of 40 digital high power throughout length and breadth of the country, are in operation. Break up of transmitters are under these transmitters is as under: implementation (locations given at Annexure-IV). 19 Service HPTs LPTs VLPTs Transposers Total digital transmitters are to be installed in the first phase DD1 transmitters 137 733 354 18 1242 and the remaining 21 digital DD News 73 79 17 169 transmitters in second phase. transmitters Action for procurement of 19 Other transmitters 4 digital HPTs is in progress. (digital) These are expected to be installed by end of 2013-14. State wise number of transmitters is given at Annexure-II. In terrestrial mode, coverage of DD 1 (National) Channel coverage is estimated to be available DTH Expansion to about 92% population of the country, while that DD News Channel to about 49% population. Area-wise estimated coverage of DD 1 and DD Project upgradation to enhance News Channel is 81% and 26%, respectively. the capacity of Doordarshan’s DTH platform from present Free - to - air DTH “DD Direct +” 59 to 97 TV channels is under implementation. Tenders have been Doordarshan launched its free-to-air DTH service “DD Direct +” in invited for upgradation of DTH December 2004 with a bouquet of 33 TV channels with the primary platform. The project is expected objective of providing TV coverage to the areas hitherto uncovered by to be completed in 2013. All the terrestrial transmitters. Capacity of DTH platform has subsequently been channels would be free and no augmented to 59 TV channels. DTH signals can be received anywhere in subscription would be payable by the country (except Andaman & Nicobar Islands) with the help of a small the viewers. sized dish. For A&N Islands, DTH service in C-band with a bouquet of 10 channels was started in September 2009.

134 Annual Report 2012-13 Activities Under Broadcasting Sector 135 High Definition Television (HDTV) Terrestrial transmitters HDTV refers to video having a) Installation of High power TV transmitter at Mahboobnagar (interim resolution 5 times higher than set up) completed (being commissioned w.e.f. 8th December 2012). standard television system. Main features of HDTV are - crystal b) Automode LPT (500 Watt in 1+1 configuration) commissioned at clear & noise free picture; more Chanderi (MP) (replacing old ageing LPT). realistic colors; wide screen c) Automode LPT (500 Watt in 1+1 configuration) commissioned at picture and more viewing realism. Jhansi (UP) (replacing old ageing LPT). Following HDTV Projects are under implementation: d) Replacement of following existing old High Power Transmitters a) HDTV Studios at Delhi (HPTs) : and Mumbai - order for conversion of one Studio each Dibrugarh Jaisalmer Jabalpur Tura Kolkata at DDK Delhi & Mumbai (DD News) for HDTV placed. Raipur Pune Visakhapatnam Agra Fazilka b) HDTV field production, Bhuj Mau Ananthpur Daltonganj Bhawanipatna post production and preview facilities at Delhi Kolkata, – Action for procurement of above transmitters is in progress. Mumbai & Chennai - major equipment procured & are e) Order for 111 no. 500 Watt automode (1+1) LPTs placed (for under installation. replacing existing old ageing LPTs as indicated at Annexure-V). c) HDTV transmitters at Delhi, Mumbai, Kolkata Studio Centres and Chennai - order for Modernization of major Studio centres by way of replacement of old ageing transmitters placed. Work Studio equipment, air conditioning & lighting system etc. Part equipment has of mounting of antenna on been procured. towers is in progress. d) Multi Camera OB vans for Satellite Earth Stations outdoor production at Delhi and Mumbai - tenders have a) Upgradation of existing Earth stations at Leh, Port Blair, Hissar, been invited. Chandigarh and Panaji from single channel system to two channel system. Order has been placed. The above mentioned projects are expected to be completed by the b) Establishment of new Earth stations at Vijayawada, Indore, Gwalior & end of 2013, in phases. Rajkot. Order has been placed for supply & installation of equipment.

Modernization, Augmentation and The above projects are at different stages of implementation and are expected to be completed by 2014, in phases. Replacement It has been the constant endeavour 12th Plan Proposals of Doordarshan to modernize its network by replacing old equipment Emphasis in 12th Plan proposals of Doordarshan has been laid on by state- of-the-art equipment and digitalization, expansion of DTH, modernization, augmentation & augment the existing facilities. replacement of studio, transmitter and satellite broadcast equipment, HDTV, Following major projects are under global coverage of DD international channel, strengthening of coverage in implementation for modernization border areas, besides distribution of DD programmes on alternate delivery and augmentation of Doordarshan platform and civil infrastructure augmentation. network:

136 Annual Report 2012-13 Training Boxing, Badminton, Wrestling, like Republic Day Parade, Lawn Tennis, Hockey, Athletics Independence Day celebrations, Doordarshan has been laying and Archery. The customized President’s and Prime Minister’s emphasis on training of its staff in commentaries were also generated addresses to the Nation, Joint view of fast developments taking from these venues including the Session of Parliament, Important place in broadcast technologies. opening and closing ceremonies. Parliament Debates, Presentation Staff Training Institute (Tech.) Multi-camera studio set-up was of Railway and General Budget. at Delhi and Regional Training also at I.B.C., London for live Question Hour in Lok Sabha and Institutes at Bhubaneswar, interaction with Delhi Studio. A Rajya Sabha, Election Results and Shillong and Malad (Mumbai) program titled “India at London” Analysis, Sports Events, Prime cater to the training needs of of 30 minutes duration was Minister’s NCC Rally, Pravasi engineering personnel in tune produced daily. All major events Bharatiya Diwas were covered. with new emerging technologies, were covered live by Doordarshan IFFI 2012 at Goa and Presentation besides organizing management during 2012-13. of National Film Awards were also programmes. Workshops are also covered. held at different field offices to DD National provide hands-on experience on Doordarshan made elaborate equipment and for central repairing DD National channel is the largest arrangements with LSTV for live of defective equipment. Training terrestrial network in the world telecast of assumption of the office courses are also conducted at IIT covering about 91.2% population by President/Vice President. Kanpur, IIM Shillong and certain and 79% land area of the country. other institutes. In addition, training Being a Public Service Broadcaster 150 Years of Bombay High is provided by the equipment the channel continues to make Court/Chennai High Court, manufactures at their works. About significant contribution to accelerate Swami Vivekanand, Rabindra 600 engineering officers have been socio-economic changes, promote Nath Tagore and 100 years of imparted training during April to national integration, inculcate a Pandit Madan Mohan Malviya November 2012 and about 700 sense of unity and fraternity and were covered extensively round engineering officers are proposed to stimulate scientific temperament the year. The series Awakening be trained by March, 2013. About among the people. It contributes India on Swami Vivekanand ran 240 Engineering officers have been to disseminate knowledge/ for more than a year exhorting imparted training during April to education and information for Youth of India to imbibe Ideals of November 2012 by the equipment public awareness on various social Swami Vivekanand. The Series manufacturers. issues. It also telecasts programmes was produced by Doordarshan in for children,women, physically collaboration with Ramakrishna handicapped, underprivileged and Mission. Important Coverages help preservation of artistic and In addition, along with coverages, cultural heritage of the country and massive campaigns were London Olympics-2012 promotes sports. provided to various Government The Olympic Games 2012 were DD National is the No. 1 channel Departments (Vikas Chakra special organized between 27 July and 12 in the country in terms of absolute programmes), developmental August 2012 in London, UK. viewership. The service is available programmes, socially relevant Doordarshan was one of the Right in terrestrial mode from 05.30 a.m. special programmes e.g. Healthy Holder Broadcasters (RHBs). till midnight. In the satellite mode it India, Pulse Polio Campaign, Anti Doordarshan covered all the is available round the clock. cancer, Leprosy, Tuberculosis, events extensively that had Indian Dengue, Swine Flu and other participation. For the purpose, Live Programmes health related issues, Special Doordarshan deployed 11 field Campaign for primary education cameras for ENG based coverages In the year 2012-13 all major for all, AIDS, consumer education, for the events like Shooting, National Events of the year Road Safety, free legal aid to

Activities Under Broadcasting Sector 137 weaker section of the society etc. the contributions from sources Stories), “Yeh Hai India Meri were the major plank of the telecast. such like IGNOU, UGC and Jaan”(Produced & Directed by CIET/NCERT. Saeed Mirza). Notable Achievements  “Manthan” in collaboration with German TV and Vigyan Self-Finance Commissioning  Doordarshan for the first time Prasar Programmes by Ministry Scheme embarked upon a new idea to of Science & Technology were simulcast with a private channel new innovative programmes In order to revitalize the channel (Star TV), a special show on Science. Other notable Self-Finance Commissioning was titled, “Satyameva Jayate” programme was Upanishad introduced in the year 2005. This featuring Aamir Khan. This Ganga. scheme was meant for the mid- show was highly popular prime-time slots and prime-time across the country & among slots of the National channel. all sections of the society. This Component of News & Current Introduction of programmes under novel show of social concerns Affairs on DD-National SFC has resulted in enhancing ushered in a new wind of the quality and content of the change in the society. The The information component on programme leading to remarkable show enjoyed high ratings on DD National continues to consist increase in viewership and also the scale of 4-6 on TAM (4+ of News and Current Affairs substantial increase in revenue for All Homes). 13 episodes were programmes largely produced Doordarshan. simulcast with Star TV from in-house. The 8 to 8.30 p.m. 6th May to 29th July 2012. Samachar remained the most Doordarshan telecast a series of watched news bulletin in the  Ten episodes of a music show programmes concerning welfare country. The Question Hour from “Coke Studio” to popularize of women on DD National: Parliament are is telecast live on new experiments in Indian & Mangalsutra Ek Maryada, Bin the DD National and DD News Western music including Fusion Bitiya Swarg Adhoora, Akhand channels. music were telecast every Saubhagyawati Bhawa, Sukanya Saturday since 7th July 2012. Hamari Betiyan, Kul Ki Jyoti Kanya, Shama etc.  72 episode of the Epic Sports Events on DD National Some of the popular evening “Ramayan’ in collaboration Live, daily highlights and deferred serials telecast on DD National with M/s Zee TV is being live was telecast on DD News/ are Sankatmochan Hanumaan, telecast every Sunday since DD National channels. ICC T-20 Kanaphusi, Hum Phir Milenge, 12th August 2012. World Cup 2012 matches played Hum Tumko Na Bhool Payaenge, in Sri Lanka were also telecast Live  Serial “Jamunia-Tasveer Nancy, Ek Kiran Roshni Ki, on DD National. Badalte Bharat Ki”, depicting Yeh Zindagi Hai Gulshan, The the picture of changing India Command Force, Pehchan… has been produced and telecast Central Commissioning Unit Astitwa Ki Talash, Imtihaan, every Sunday Morning in Manzil Apni Apni, Detective collaboration with Song and CCU is acquiring and procuring Wagle, Sabse Bade Ladaiyaa etc. Drama Division of the Ministry. software on a variety of subject for telecast on DD channels. Notable Films Programmes Component and programmes considered for telecast are as under: Source The Friday Feature Films slot at “Gora”(Based on Guru 9.30 p.m. continued to deliver  The Education Component Rabindranath Tagore), “Ek Tha very high Television Rating is continued to be drawn from Rusty”(Based on Ruskin Bond Points (TRPs). Films are

138 Annual Report 2012-13 selected on the basis of their box Union Ministry of Agriculture. DD News office performance, marketability The project has three tier and appeal to the viewers of approaches: DD News is the only bilingual Doordarshan. news channel in the country, giving 1. On the National 24 X 7 News and Current Affairs Doordarshan continued to telecast Channel: Country specific programmes. For the last nine years serialized films in the slot “Biscope” agriculture programmes since its launch on 3rd November from Monday to Wednesday at are telecast six days a week 2003 it is committed to present 11 p.m. to 12 p.m. Frequency of (Monday to Saturday), 6.30 news and current affairs in a fair, Award Winning Films on National to 7.00 am. balanced and objective manner Network has been increased to without any sensationalization. 2. On 18 Regional twice a month on 2nd and 4th DD News is the news channel of Channels: State specific Sundays at 11.30 p.m. Many largest reach available to non-cable, agriculture programmes are award winning films were shown non-satellite homes also which telecast five days a week on Doordarshan in its regional account for the major portion of the (Monday to Friday), for the window. DD has made inroads population. duration of 30 minutes on the directly to the film makers who respective Regional Language are not willing to offer their films The channel in its programming Satellite Channels (RLSS), directly to Doordarshan. mix has a wide canvas of issues from 6 to 6.30 pm. dealing with politics, business, sports, international news events, 3. In “Narrowcasting” Narrowcasting Parliament proceedings, coverage Mode: Area specific of health issues and science and programmes, produced Narrowcasting is the current technology, Central Government twice a week, is being buzzword in broadcasting. It Flagship Programmes, crime etc. telecast five days a week involves the coverage of smaller News inputs are received from (Monday to Friday), in areas with location specific across the country, including remote the evening through PGFs programmes whereby the intimacy areas through File Transfer Protocol and Regional Kendras over gets stronger between the medium (FTP). Correspondents are also 180 transmitters across the and the viewers. Doordarshan has sent out to cover news events and country, catering to area taken the initiative of introducing human interest stories in different specific needs of the farmers narrowcasting to address specific parts of the country. local issues related to the lifestyle of more than 140 districts of the people residing in the across the country. All aspects Some of the major events covered coverage areas. Narrowcasting by of agriculture, horticulture, by DD News this year include Doordarshan, which started in veterinary sciences and presentation of Railway and 2000 initially involved 12 LPTs fisheries are included in General Budget, State Assembly and included programmes of local the programmes. Our large elections in Gujarat and Himachal genre telecasting once/twice a week. variety of programmes Pradesh, sessions of Parliament, A study done by audience research include information on World Biodiversity Convention in unit of Doordarshan revealed that weather, agriculture, news Hyderabad, London Olympics, the people of the coverage zone bulletin, mandi bhav bulletin US Presidential elections, very well received the narrowcasting (market prices), publicity developments in Syria, Egypt, programme and the programme of minimum support price Israel, Palestine, Afghanistan, helped the people in implementing (MSP), campaign on seed besides India’s engagements with some of the latest agricultural treatment during kharif and Pakistan, Bangladesh and China. techniques. other informations provided The state assembly elections were by the DAC, Ministry of covered extensively with field inputs Since 2004, Doordarshan is Agriculture in each Krishi and live coverages by reporters engaged in the flagship project for Darshan. sent out to different parts of the

Activities Under Broadcasting Sector 139 states. Special programmes Janwani for promoting awareness about locations including from abroad. and Janadesh were mounted to 'Right to Information Act, 2005'. NLE (Non-Linear Editing) bring out socio-political as well as 'Mere Desh Ki Dharti', is telecast technique configured with AVN psephological issues dominating the twice a week in Hindi to highlight (Asia Vision News) allows sharing elections. initiatives like Mahatma Gandhi its DD News content amongst all National Rural Employment AVN countries. The Business News Desk covered Guarantee Act (MNREGA), a number of issues related to the National Rural Health Mission DD News has 29 functional economic policy decisions of the (NRHM), Rajiv Gandhi Rural Regional News Units/ Bureaus government, developments in the Electrification Programme etc., s across the country. The corporate world, personal finance, focusing on operational deficiencies RNUs are located in Agartala, international economy and stock and benefits being accrued Ahmedabad, Aizwal, Bengaluru, markets in its daily news coverage to the targeted beneficiaries. Bhopal, Bhubaneshwar, Chennai, in 'Business Wrap' from Delhi in Besides programme on career Chandigarh, Guwahati, Hisar, the evening and 'Business Hour' and employment opportunities Hyderabad, Imphal, Itanagar, from Mumbai in the afternoon. 'Mehnat Rang Layegi', programme Jaipur, Jalandhar, Jammu, Kohima, Union Budget, Union Railways on various socio-economic issues Kolkata, Leh, Lucknow, Mumbai, Budget, RBI's Monetary Policy ‘Ehsaas’, special hour long Patna, Panaji, Ranchi, Raipur, announcement were given live programme 'Charcha Mein', to Shillong, Shimla, Srinagar& coverage along with discussions analyze major issues on Global Thiruvananthapuram. These with experts from diverse fields. Economics with participation of RNUs telecast 100 bulletins daily Half an hour special program on general public and experts are in 21 languages/dialects. FDI in retail was done by Business also telecast. Interview based Desk. Personal finance related programmes to highlight the In 2011-12 one new RNU at issues were taken up in the weekend contributions of distinguished Panaji, Goa was operationalized. program “Money Mantra”. The persons in different walks of public It started telecasting 15 minutes stock market analysis and Phone- life. Current Affair programme Konkani News Bulletin daily in based queries were replied to -'Focus' in Hindi; DD programmes w.e.f. 10th March 2012. In the in the weekend program “Market on defence issues and internal first six months of 2012-13 DD this Week” and “Bazaar is Hafte”. security – ‘War and Peace’ and News started two new RNUs at Inputs on international matters ‘Defence Watch’; An hour long DDK Shillong and DDK Leh. were given to weekly international live programme on Health issues RNU Shillong started telecasting programme “Prime Meridian” and titled ‘Total Health’; Interview two news bulletins of 15 minutes monthly programme “SAARC”. based programmes with eminent duration each w.e.f 1st July 2012 Mega auto event “Auto Expo personalities 'Ek Mulaqat' in in Khasi and English respectively. 2012” and Indian International Hindi and 'Tete-a-Tete' in English; From 19th November 2012 RNU Trade Fair 2012 were also covered. audience based programme at Leh started telecasting 10 ‘Aamne –Saamne’; half an hour minutes bulletin in Laddakhi. DD news telecasts four sports programmes targeting Young India All the 29 RNUs are putting bulletins, three in Hindi and one 'Genext' and 'Campus'; half an out special stories on Centre's in English. Extensive coverage of hour programme on art and culture Flagship Programmes like national and international sporting and entertainment segment 'Rang MANREGA, Bharat Nirman, events was provided through special Tarang' and 'Cinema Is Hafte' are Sarva Siksha Abhiyan, Mid sports bulletins as well as general also telecast on DD News. news bulletins in both Hindi and Day Meal, Integrated Child English. DD News receives large chunk of Development Services Scheme, news stories and footages through NRHM, JNNURM and Right Under development FTP (File Transfer Protocol) to Information Act in their local communication, 'Janane ka Haque' by using internet. These stories news bulletins and Current Affairs is telecast twice a week in Hindi are filed by reporters from distant programmes.

140 Annual Report 2012-13 To improve the news gathering In order to remedy this situation re-affirmed its commanding position from districts/town levels new panel and improve the profile of the as the sole and reputable national of stringers was put in place in channel with high quality and culture channel of the country to Haryana, Goa, Punjab, Andhra rare programmes, DD Bharati cater to nation-wide audiences and Pradesh and Maharashtra. has entered into partnerships with many others. A big attraction of various national and international DD Bharati is the live coverage of Through DD News window 14 public institutions to acquire and festivals and celebrations alike. RNUs provide regional news premiere programmes available in and showcase stories on flagship their archives, after making very DD Bharati has reserved one slot programmes in three regional judicious selection keeping the for North-East and another for the windows i.e. "Metro Scan" , "State character of the channel in view. World cultures. In this scheme, Scan" and "Rajyon Se Samachar". agreements have been signed with Under these partnerships DD the Embassy of Japan to showcase Doordarshan News website www. Bharati has the copyright to special events to mark 60 years of ddinews.gov.in provides the latest air various events organized Indo-Japan Diplomatic Relations, news updates as also offers live by its partner institutions like and with Hungarian Culture Doordarshan News bulletins on Indian Council of Cultural Centre to mark celebration of the net and has registered good Research, The Films Division, renowned painter Amrita Shergill’s response from within and outside Chhattarapati Shivaji Maharaj, 125th birth anniversary, among the country. Vastu Sangrahalay of Mumbai, others. There are many more such Also the Top Story and the four Indira Gandhi National Centre agreements and collaborations in Headlines of the Homepage are of Arts. Partnership with Sahitya the offing. linked to the official Government of Academy, Sangeet Natak Academy India website (www.india.gov.in). and Ministry of Culture are in the process. DD Urdu

DD Bharati With the objective of going beyond DD Urdu completed six year national to include other rare of it existence on 5th August This year, Doordarshan re- programmes, DD Bharati has 2012. Bytes of eminent literary launched DD Bharati as The Art been partnering with trusts and personalities were telecast. and Culture Channel of India initiatives of repute. Through these Evaluation & commissioning with pre-determined time slots partnerships we could obtain rare process for the DD Urdu channel for music and dance, arts and and exceptional programmes such was completed during the year. crafts, traditions and festivals, as Raza Foundation, Ananya Live telecast of Swearing-in- and personalities of India and the Festival, Tansen Festival (MP), Ceremony of Hon’ble President of world. The channel is attempting Hari Vallabh Sangeet Sammelan India, Pranab Mukherjee on 25th to present the history, heritage and (Jalandhar -Punjab), Boat Racing July 2012 and outgoing President the modern culture that makes India (Kerala), Rath Yatra (Odisha), Smt. Pratibha Devisingh Patil’s an incredible melting pot of world Khajuraho, Konark Dance Festival Message to Nation on 24th July cultures. (Odisha), Beghum Akhtar 2012 were carried out on DD Centenary Celebration – Karejwa Urdu. President's Message to the DD Bharati Channel was launched Mein Lage Katar, Platinum Jubilee Nation on the eve of Independence in January 2002 as a niche channel Sangeet Samaroh of Bhartia Day alongwith its Urdu version for culture, health and children. Vidya Bhawan, Goati Pua Dance was also telecast on DD Urdu. Bereft of fresh software (and funds) Festival (Odisha), Rajrani Music Flag Hosting Ceremony & Prime the channel has been running Festival (Bhubaneshwar), Live Minister’s address to the Nation on primarily on archival material of Telecast of Special Kirtan Darbar Independence Day was telecast live Doordarshan and has not been able at Sultanpur Lodhi on Guru on DD Urdu. to carve a niche for itself. Nanak Dev Jayanti. These events carried by DD Bharati Channel

Activities Under Broadcasting Sector 141 Apart from this, other important programmes of high quality, that to suit the prime time zones of the festivals and anniversaries relevant will inform, educate and entertain world. A strategy of distribution of to the audience of DD Urdu people in the highest traditions of the channel and to have footprint telecast from April to October, public service broadcasting.” all over the world is under way in 2012 were: consultation. DD India telecast news bulletins, i) London Olympics features on topical events, DD India is also available on entertainment programmes, feature Doordarshan’s DD Direct plus. ii) Prog. on Birth Anniversary films, music and dance, serials, of Mahatama Gandhi, Lal documentaries, news and current Bahadur Shastri, Sir Syed affairs, events and tourism in DD Sports Ahmed Khan and Death various regional languages for the Anniversary of Indira Sports Channel of Doordarshan countries. It is also being uplinked Gandhi. was launched on 18th March 1999 on INSAT-4B extending its reach with 10 hours transmission which to 38 countries listed below which iii) Programmes on eminent was increased to 12 hours from are within the footprint of INSAT- literary personalities like, 25th April 1999 and extended 4B (C-Band): Allama Iqbal, Sadat Hussain to round the clock from June, Mantoo, Israr ul Haq Majaz, 2000. It is the only Free to Air Munshi Prem Chand, Ismat Asia Region Sports Satellite Channel in India. Chugtai and Sahir Ludhyanvi Doordarshan had launched a were also broadcast. Afghanistan, Bangladesh, scheme in 2005 “Cash out Flow” iv) Programmes on Ramzan, Bhutan, Brunei, Darussalam, for the coverage and telecast of Jamat-ul-Vida, Eid-ul-Fitr China (Partly), Cambodia, Hong Sporting events on Doordarshan for and Eid-ul-Zuha Kong, Israel, Malaysia (Partly), the promotion of Sports by charging Myanmar, Laos, Nepal, Pakistan, the Sports Federations, Association v) Programmes on Begum Singapore, Sri Lanka, Thailand, and Organizers a minimum amount Akhtar on her Death Vietnam and India. as cash flow. The Channel acquires Anniversary the important sports programmes from different Rights Holders from vi) “Mushaira Shairat” a special CIS Region time to time for telecast on DD programme organized in front Sports Channel. DD Sports with Armenia, Azerbaijan, Georgia of invited audience was also its available facilities produces daily (Partly), Kyrgyzstan, Tajikistan, telecast. programme titled Sports Hours in Turkmenistan (Partly), Ukraine, Hindi and English from 8.30 to Uzbekistan (Partly). DD India 9.30 pm. Most of the transmission hours are devoted to Live telecast Doordarshan opened its windows Middle East Region of the events organized in different to the world by launching its part of the country. international channel on 14th Bahrain, Iran, Iraq, Kuwait, Oman Commendable programmes brought March 1995 by the name DD (Partly), Qatar, Saudi Arabia, to the audience of this channel are World which was renamed as Syria, Turkey (Partly), United coverage of following sports events DD India on 2002. DD India Arab Emirates, Yemen (Partly). in the year 2012-13 was launched with a mission “to build bridges of communication DD India is taking vigorous steps 1) Davis Cup to enrich its programme content by with Indians living abroad and to 2) Santosh Tropy showcase the real India, its culture, refurbishing its fixed point chart. 3) Nehru Boat Race values, traditions, modernity, At present an 8 hour programme diversity, unity, agony and ecstasy loop is being telecast and the same 4) Durand Cup Football is being repeated twice in 24 hours to the entire world through 5) Subroto Cup Football

142 Annual Report 2012-13 6) Live telecast of London available on Terrestrial Support from 6 to 9 am and from 3 to 8 pm on all Olympics 2012 days except Sunday and on Satellite Mode it is available round the clock. 7) Highlights of Paralympics Some important activities and programmes telecast during 2012- 2012 13 are: a) In-house production of other important Activities programme of DD Sports was for telecast on DD Navratna Puraskar June 2012 Sports. Sahyadri Marathi Cine Awards June 2012 b) Telecast of Special Sahyadri Manik Awards November 2012 Programme Countdown to London Olympics Navjyoti Sahyadrichya December 2012 2012 (30 episodes). Programmes: c) In-house production of Mission London, 7 Sukanya’ on Wed at 7.35 pm June 2012 episodes. ‘Swamsiddha’ on Thu & Fri at 3.30 pm July 2012 d) In-house production of ‘Ha Khel Bhatukalicha’ on Thu & Fri at 4.35 pm Aug. 2012 11 promos on London Olympics. ‘Gulmohar’ on Tue & Wed at 3.30 pm Sept. 2012 e) In house production of ‘Samidha’ on Tue & Wed at 4.30 pm Sept. 2012 Countdown 100 days ‘Runanubandh’ on Mon at 3.30 pm Oct. 2012 before London Olympics.

Live coverage of National DD Podhigai Games 2013 to be held in Thiruvananthapuram and SAF Regional Language ‘Tamil Satellite Channel’ DD Podhigai started its Games-2013 are planned. functioning on the Pongal day i.e., 15th January 2001 with round the clock transmission. Important programmes telecast during 2012-13 are: Regional Language Satellite  Campaign Clean India (April to December 2012) Channels  Prime Minister’s New 15 Point Programme (April 2012 to December 2012) Doordarshan is presently operating 11Regional Language Satellite  Flagship programme Bharat Nirman (April to December 2012) Channels brief description of which is as under: DD Girnar DD Sahyadri The Satellite Regional Language Service (SRLS) by the name in Gujarati DD 11 started on 1st October 1993 by uplinking from Delhi and the Sahyadri Channel started beaming same service got uplinked locally from 15th August 1994. The channel Marathi programmes by the was named DD Girnar from 5th September 2008. Rround the clock name DD 10 throughout India transmission on Regional Satellite Language Service started with effect from via Satellite from 15th August 1st May 2000. It covers 86% and 87% area population 87% of the state. 1994. Its transmission hours were The Annual programmes of Rathyatra, Janmashtami and Kite Festival are increased to 17 hrs from 1st January live telecast. It has successfully established its credentials as a production 2000 and extended to round the house by undertaking production on different contemporary issues and Govt. clock from 5th April 2000. It is schemes.

Activities Under Broadcasting Sector 143 DD Girnar instituted “1st Girnar Activities of DD Saptagiri phone-in programme on Shiromani Puraskar – 2012” from the role of parents in child  last year on the occasion of the Agricultural Programmes:- A development and child care. Silver Jubilee Year of Doordarshan crop seminar was conducted  Kendra, Ahmedabad. This on agricultural implements The Kendra received 15 highlighted the achievements of and dry land agriculture at prestigious Nandi awards-2011 individuals who made significant CREDA near Ibrahimpatnam. constituted by the Andhra contribution to Gujarat in the An inter-active programme Pradesh Government. Naa fields of Film, Theatre, Music, entitled “Polam Badi’ which Bhoomi bagged golden Nandi Literature, Women of Substance, was conducted on the field with award for best telefilm. Social service, Industry, the participation of farmers, Agriculture, Sports etc. agricultural experts and DD Malayalam scientists on various crops at various places in the state was DD Kashir Launched on 15th August 1994 covered by the channel. it became a round the clock Launching of DD Kashir was no channel in 2000. The channel is Hello Saptagiri doubt a turning point in the history supported by Doordarshan studios of DDK, Srinagar. Initially four in Thiruvananthapuram, Trissur Some of the important programmes and Calicut. In the terrestrial mode hours transmission on terrestrial telecast by the channel are: mode was started from 27th DD Malayalam reaches near 100% population of Kerala. DD March 1995 but its identity as a Career Guidance; Consumer Malayalam is available all over the separate Regional Satellite Channel awareness; Women helpline; country and in 68 countries across got established with its formal Nyayasalahalu; Telugu Tota; the globe. inauguration on 26th June 2000. Kushi Khushiga Navvutu; Hits At present 24 hrs daily transmission of Muvvala Savvadi; Pragathi Activities during the year: of this channel is available through Padham; Maavooru; Darsaneeya terrestrial transmitters located in Sthalalu.  Telecast of By poll Result, different parts of the valley. live Updates and Election The other programmes were: Analysis; Telecast of Nehru This channel telecasts programmes Trophy Boat Race; Live culturally and ethnically linked with  The nineteen day UN coverage of Independence the locals at grass-root level. Conference on Bio diversity- Conference of Parties (COP Day celebration from OB based programmes of the 11) held in Hyderabad with Central Stadium, festivals of the region including participation from more than Thiruvananthapuram; relevant heritage sites and other 150 countries was extensively Kottayam Boat Race; picturesque locations are put on air covered with Doordarshan as Aranmula Boat Race; live. host broadcaster. Foundation Stone Laying of Kochi Metro Rail; Telecast of  ‘Monsoon Carnival ,Wayanad; DD Saptgiri A special report on Indian Space Research Organization's “Naanchinaadinte Uppu Launched on 10th October, 100th mission was telecast. Peruma” a documentary on Salt Fields of Kanyakumari 1993 DD Saptgiri is the Telugu  Interaction with heads language satellite channel District, which won the Kerala of different government State Television Award supported by Doordarshan studios department, eminent in Hyderabad, Vijayawada and 2012 for Best Educational personalities from various fields, Documentary. Warangal. It became a round the and Ramani an interactive clock channel in 2000.

144 Annual Report 2012-13 Activities Under Broadcasting Sector 145 DD Chandana of India Shri Pranab Mukherjee (Rural Concert) held at Diphu, by West Bengal Government from Assam. DD Chandana is the Kannada Netaji Indoor Stadium, Kolkata; language Satellite Channel A TV report on India-Bangladesh DD-6 (ODIA) launched on 15th August, 1994. cultural relation; Programme on Supported by the Doordarshan Puja preparation and Para-Olympic Launched on 2nd October 1993 studios in Bengaluru and Gulbarga, London, 2012; Special programme the Regional Language Satellite it became round the clock satellite on “Mahalaya” (Devi Durga); Live Channel (RLSC) of Doordarshan channel in 2000 and its coverage telecast on Durga Puja from Belur for Odia Language became a expanded to more than 30 countries Math Ramkrishna Mission; Live 24-hour channel 1st April 2001. from 24th March, 2003. telecast of Durga Idol immersion At present, it is getting terrestrial from Ichhamati river. support of 55 hrs 30 minutes Brief indication of programme for transmission per week and the rest the period January to March 2013 DD North-East 112 hours 30 minutes duration of transmission exclusively on Satellite Two programmes for the invited Launched on 15th August, mode. The various activities of DD audience coinciding with important 1994 DD North-East with its 6(Odia) during the period 2012- festivals/occasions; Institute Programme Production Centre 13 are listed below: ‘Chandana’ awards in 9 disciplines (NE) Doordarshan, Guwahati is as a motivator for intellectuals  offering uninterrupted programme Telecast of Utkal Pragyan as well as general viewers of the service round the clock. The Samman Samaroh; Live Channel to monitor programmes transmission is available to all telecast of Car Festival, Return and receive viewer’s feed back; the seven North-Eastern States Car Festival and Suna Besha Restart of ‘Sutta Mutta’ and “ besides Sikkim. Apart from in- of Lord Jagannath from Puri; Taana Yaana” the OB based house programmes contributions Live telecast of Australian Cultural round–up programme. from different DD Kendras of the Oz Festival’2012 organised NE Region are also incorporated by Department of Tourism DD Bangla in its telecast. It also includes & Culture, Government of Odisha. Launched on 20th August, programmes originating from 1992 DD Bangla became 24 DDK, Guwahati. To bring variety as well as novelty hours channel from 1st January in the programmes of DD 6(Odia), 2000. It plays an important role Programme Activities during the the following new programmes have in preserving and furthering the period: been introduced : cultural heritage of Bengal. India Innovates: A documentary Ama Rosei (on cooking tips); Following are the achievements of series telecast once a month Ama Aain (on Legal Hints); 3) Doordarshan, Kolkata from April highlighting Innovations. Hello Doctor (on Health Hints); to October 2012 : 4) Apananka Sahara ( Know Your Commissioned Programme: Town); 5) Kantha Kahe Kahani A special programme on Bengali North-East Round Up, a series (NRHM Project) New Year; Live telecast from of programmes received through Tagore Birth place Jorasanko outsourcing, under a scheme of Commercial revenue to the tune of Thakur Badi on the occasion of North-East Special Package. Rs.21, 32,000/- has been earned. Birth Anniversary of Tagore on 8th Special Outdoor Broadcast: a) May 12; A discussion on HIGS – Samannyar Subash on Communal DD-Punjabi BOSON particle (‘God Particle’) Harmony & National Integration in science magazine programme Launched on 6th August 1998 held at Mushalpur, Baksha district, “Bijnan Prasange”; Live telecast of DD-Punjabi became a 24 hours Assam; b) Jankristi Samaroh civic reception to Hon’ble President channel from 5th August 2000

146 Annual Report 2012-13 Programme: Based on TRP’s provided by Audience Research Wing.

Code for Advertisements

Doordarshan telecast advertisements for goods and services, but the acceptance is governed by a comprehensive advertising code. Advertisements for cigarettes, tobacco products, liquor, wine and other intoxicants are not accepted. Advertisements in Hindi and English are telecast on DD National and DD News channels, while advertisements in regional languages are telecast on the regional language channels. Bookings are normally accepted through accredited and registered agencies. and is available widely in India heritage and cultural of Punjab. Gross revenue for the year 2012-13 Music based programmes of DD and also in other countries where was approximately ` 649.82 (From Punjabi like Shabad Kirtan, the footprints of satellite INSAT April to October 2012). 3A and satellite INSAT 4B are Bhakti Sangeet, Wirassat, So than Sohava, Lishkara, Khirki, sustain available. DD Punjabi channel is Development Communication also available on DTH (Direct the channel at the top among other to Home) platform on Satellite Regional private Punjabi satellite Division INSAT 4b. channels. The corporation set up a separate The Regional Language satellite Innovative & Interactive division, later named Development Communication Division in channel telecast wide spectrum of Programmes 2001 to enhance its revenue from programmes covering developmental The Interactive Programmes government agencies ranging news, serials, documentaries, telecast are: The detail of such between ` 10 and ` 20 crores. current affairs, debates, discussions, programme is given below: Towards finding a solution, chat shows, quiz programmes, Development Communication interviews with experts, specialists Gallan Te Geet; Hello DD; Division offered turn-key solution and artists in the field of music are Ajj Da Masla; Focus: A new to harness the untapped potential of widely appreciated by the viewers. current affairs programme in government ministries, departments Phone-in live programmes are English to enlighten viewers about and PSUs. It provided single very popular. The programme on the burning issues of the society; window service for the production social, economic, Cultural and Reality Show “Sur Sirtaj”; and broadcast of messages about political issues are being telecast Manzil: A new career Guidance different welfare schemes of the regularly to inform the viewers. The programme for youth; Mehfil: government. The enterprise has channel is engaged in telecasting A Newly introduced special recorded unprecedented success programmes of high traditional musical programme depicting the both in revenue generation and in values with an aim to conserve the Punjabi folk culture; DD-TOP 10 elevating the status of the public

Activities Under Broadcasting Sector 147 broadcaster by producing national unique potential as an outstanding DD Archives and international award-winning production house for development programme series. programmes. Beginning 2002, DD Archives was started in 2004 Doordarshan has been producing with state-of-the-Art Technology of Being a marketing division with Ministry of Health & Family Archiving to meet the challenges of proactive approach, dynamic Welfare flagship campaign Kalyani, Audio – Visual digital world and to marketing tools and strategies, and recognized by WHO as ‘One of preserve the rare and outstanding a on-time launch & completion, the Top 15 Global Innovations’, to programs of Doordarshan in the last Division has recorded continuous mention one among several other fifty years. growth in revenue that contributed awards. over 46% to Doordarshan’s total DD Archives has been providing revenue in 2011-12. The campaign, beginning with 8 services to the following categories:- states, grew gradually to 21 states  DD’s contribution as bonus airtime and this year it has expanded to Digitization of the programs 30 stations of DD as ‘Swasth  Release of DVDs & CDs In order to fulfill clients’ needs, Bharat’, the biggest public health  Doordarshan started undertaking communication campaign in the Sale of Archival Footage the production of major campaigns world fetching DD ` 150 crores  Sale and Marketing of DVDs, beginning with a country-wide bi- per annum. The campaign was VCDs & ACDs media (AIR &DD) campaign for launched by the Union Health  Customized DVDs the Ministry of Rural Development, Minister on 7th April 2012 the thus began the era of revival of in- World Health Day in Doordarshan  Supply of Software for house productions in Doordarshan. studios. DD has produced 4120 Channels Having sustained the revival and health programmes from April to  Fresh Productions and growth during the last decade November 2012 in 19 languages Recordings Doordarshan has established its and 17 dialects.

148 Annual Report 2012-13  Restoration and Repackaging rich dividends, as DD Sports main activities of the Section during emerged as the must watched the year were:  Total tapes received in Central Sports Channel during the Archives till October 2012 Olympics. Publicity for programmes 1. All documents under Section 25,535 (different duration) like “Satyamev Jayate”, “Coke 3(3) of the Official Language  Digitized Hours from different Studio”, “Gora”, “EkTha Rusty Act 1963, were issued in formats to DVCPro tapes: II” & feature films was undertaken bi-lingual form and all letters 16,447hrs approx. through newspapers advertisements received in Hindi were replied to in Hindi.  Balance Blank tapes at Central and media interaction. The Press Archives: 6500 tapes approx. has been invited for launch of 2. To review the position of the Programmes. compliance of the Official  Number of Tapes Received Language policy in the in 2012 (April to October Illuminative billboards are Directorate, four meetings 2012): 6900 installed in the boundary walls of of the Official Language Doordarshan. Media interaction  Digitization Done: 975 hrs Implementation Committee with press is arranged when were held during the year. required. DD-Archives has been putting up Besides, Hindi workshops stall in fairs and events organised were organized from time in Delhi and outside Delhi like DD Annual Awards to time to create awareness NRI meet in Jaipur, International Doordarshan instituted DD among the officers/employees Film Festivals, Crafts Mela & Dilli Awards in 2001 to recognize and regarding Hindi and to Haat, Trade Fair, Book fairs etc. felicitate thematic, aesthetic and motivate them to do their technical excellence of in-house work in Hindi. PR Unit programmes. The main objective 3. Hindi Fortnight was of these awards is to promote a Media Initiatives organized from 14st to 28th competitive spirit among the staff for September, 2012 and various quality and innovative productions. PR Section of the Directorate competitions were held The annual award function is is a small composite unit during this period and cash designed as an opportunity for which undertakes Media and prizes given to the successful learning and moral boosting Publicity activities. All forms participants. of communication, advertising, among the talented producers from direct mailers; press release etc. different Kendra. On the maiden 4. A Hindi Sammelan is are undertaken for publicizing award function, 34 categories were proposed to be organized the activities and programmes of given awards. in 2013. All doordarshan Doordarshan. offices situated in Gujarat, Progressive use of Hindi in DG: Maharashtra and southern A complete guide to Doordarshan Doordarshan region will participate in this Programmes “DD This Week” Sammelan. is being published by the PR To ensure the compliance of 5. Seventh issue of Directorate's Unit and circulated to all Media the Official Language policy Hindi house magazine which include agencies like PTI, and instructions relating to the 'Darshan' will be released. UNI, All Newspapers and DTH progressive use of Hindi, there is Platforms for their Electronic a separate Hindi Section in the Programme Guides. PR Section Doordarshan Directorate. This Audience Research updates the Doordarshan Website section reviews the position relating The Audience Research Unit of on a daily basis. to the progressive use of Hindi in Doordarshan with its 19 field units the Directorate and its subordinate located with Doordarshan Kendras Initiatives for Publicity of London offices and makes all efforts to all over the country, is involved in Olympics on DD Sports Fetched promote the use of Hindi. The

Activities Under Broadcasting Sector 149 Research studies on various aspects  Revised rural DART Panel for its submission to the of broadcasting since 1976. During Survey covering whole of India Ministry. the year 2012-13, Audience based on the recommendation  RFP floated for selection Research Unit contributed in the of the Parliamentary Standing of Consultancy Agency following way: Committee on IT Technology for Development and started from August 2010.  Analysis and reporting of Implementation of TAM TVR on weekly basis.  A report on “Study on Doordarshan’s Revenue provision of DTH receiver, Growth strategy in October,  Preparation of annual report its usefulness and viewers' 2012. of Prasar Bharati for 2011-12 perception” submitted to and Ministry of I&B for the Engineering section, DG:DD year 2012-13.

Photograph from National Photo Awards

150 Annual Report 2012-13 ANNEXURE-I Doordarshan Kendras (Studio Centres)

S.No. States / UTs Location 1 Andhra Pradesh Hyderabad, Vijaywada, Warangal, Tirupati 2 Arunachal Pradesh Itanagar 3 Assam Dibrugarh, Guwahati, Guwahati (ppc), Silchar 4 Bihar Patna, Muzaffarpur 5 Chhatisgarh Jagdalpur, Raipur 6 Goa Panaji 7 Gujarat Ahmedabad, Rajkot 8 Haryana Hissar 9 Himachal Pradesh Shimla 10 Jammu & Kashmir Srinagar, Jammu, Leh, Rajouri 11 Jharkhand Ranchi, Daltonganj 12 Karnataka Bengaluru, Gulbarga 13 Kerala Calicut, Thiruvananthapuram, Trichur 14 Madhya Pradesh Bhopal, Indore, Gwalior 15 Maharasthra Mumbai, Nagpur, Pune 16 Manipur Imphal 17 Meghalaya Shillong, Tura 18 Mizoram Aizawl 19 Nagaland Kohima 20 Odisha Bhubaneswar, Bhawanipatna, Sambalpur 21 Punjab Jalandhar, Patiala 22 Rajasthan Jaipur 23 Sikkim Gangtok 24 Tamil Nadu Chennai, Coimbatore, Madurai 25 Tripura Agartala 26 Uttar Pradesh Allahabad, Bareilly, Lucknow, Gorakhpur, Mau, Varanasi, Mathura 27 Uttarakhand Dehradun 28 West Bengal Kolkata, Shantiniketan, Jalpaiguri 29 A & N Islands Port Blair 30 Chandigarh Chandigarh 31 Delhi Delhi, Delhi (CPC) 32 Puducherry Puducherry

Activities Under Broadcasting Sector 151 ANNEXURE-II DD 1 Transmitters relaying DD 1 Transmitters Regional programmes during entire duration of transmission No. of Transmitters Number of Doordarshan Transmitters Primary Channel (DD 1) News Channel (DD News) HPTs LPTs VLPTs Trp Total HPTs LPTs VLPTs Total HPTs LPTs VLPTs Total State / UT S. No. 1 Andhra Pradesh 2 Arunachal Pradesh 3 Assam4 9 1 Bihar5 75 Chhatisgarh6 3 Goa7 Gujarat 398 4 Haryana 19 1 4 4 20 Himachal Pradesh 10 Jammu & Kashmir 15 85 3211 44 1 Jharkhand 1 312 7 4 10 8 1 Karnataka 2 1 2131 7 6 51 Kerala 2714 7 38 13 Madhya Pradesh 1 2615 39 1 31 Maharashtra 69 2 58 16 2 8 21 Manipur 15 17 10 8 2 117 0 4 1 1 Meghalya 47 4 1 51 60 0 4 2 3 87 8 3 20 7 2 22 55 6 78 0 5 2 7 1 2 2 0 8 4 3 10 24 1 86 2 2 3 3 3 74 10 5 4 3 1 2 0 4 6 2 0 8 10 3 7 5 1 5 4 15 1 7 1 0 8 0 8 420 7 18 4 2 20 2 4 30 0 0 0

152 Annual Report 2012-13 1415 In addition to above transmitters, four digital transmitters (HPTs) at four metros are in operation. In addition to above transmitters, four digital transmitters (HPTs) Total 131 725 260 18 1134 73 79 17 169 6 8 94 108 18 Mizoram19 Nagaland20 Odisha21 Punjab22 Rajasthan 223 2 Sikkim24 1 Nadu Tamil 25 5 2 Tripura26 4 2 62 7 Uttar Pradesh 627 1 4 Uttarakhand 65 628 1 1 2 Bengal West 29 11 44 17 1 6 A & N Islands 6 1 6830 12 52 Chandigarh 2 131 1 7 5 2 9 Dadra & Nagar Haveli 1 832 15 1 3 1 91 1 Daman & Diu 1 7 133 3 19 1 Delhi1 33 34 4 1 2 1 1 51 1 2 Lakshadweep Islands 1 35 0 2 4 Puducherry 66 18 11 2 1 0 4 2 8 51 8 7 9 2 0 1 10 1 1 27 1 20 1 0 0 11 2 1 0 4 1 1 1 11 1 16 1 2 18 2 3 1 11 1 2 16 2 6 0 0 0 3 0 1 6 8 7 1 1 0 1 8 7 0 1 0 1 7 2 0 0 7 0 7 Note : : No. of Transmitters Total

Activities Under Broadcasting Sector 153 ANNEXURE-III Studio Centres to be Fully Digitalised as Part of 11th Plan (to be continued in the 12th Plan)

S.No. States / UT Studios to be Fully Digitalized 1 Andhra Pradesh Vijayawada 2 Arunachal Pradesh Itanagar 3 Assam Dibrugarh, Guwahati (PPC), Silchar 4 Bihar Muzaffarpur 5 Chhattisgarh Raipur, Jagdalpur 6 Goa Panaji 7 Gujarat Rajkot 8 Himachal Pradesh Shimla 9 Jammu & Kashmir Jammu 10 Jharkhand Ranchi, Daltonganj 11 Karnataka Gulbarga 12 Kerala Trichur 13 Madhya Pradesh Indore, Gwalior 14 Maharashtra Nagpur, Pune 15 Manipur Imphal 16 Meghalaya Shillong, Tura 17 Mizoram Aizawl 18 Nagaland Kohima 19 Odisha Sambalpur, Bhawanipatna 20 Sikkim Gangtok 21 Tripura Agartala 22 Uttar Pradesh Mau, Varanasi, Allahabad, Bareilly, Mathura 23 West Bengal Jalpaiguri, Shantiniketan 24 A & N Islands Port Blair 25 Chandigarh Chandigarh

26 Puducherry Puducherry

154 Annual Report 2012-13 ANNEXURE-IV Digital Transmitters to be Setup as Part of 11th Plan (to be continued in the 12th Plan)

S.No. States/UTs Locations of Digital Transmitters 1 Andhra Pradesh Hyderabad, Vijayawada 2 Assam Guwahati 3 Bihar Patna 4 Chhattisgarh Raipur 5 Delhi Delhi 6 Gujarat Rajkot, Surat, Vadodara, Ahmedabad 7 Himachal Pradesh Kasauli 8 Jammu & Kashmir Srinagar 9 Jharkhand Ranchi 10 Karnataka Bangalore, Mysore 11 Kerala Thiruvananthapuram, Kochi 12 Madhya Pradesh Indore, Gwalior, Bhopal

13 Maharashtra Nagpur, Pune, Mumbai, Aurangabad 14 Odisha Cuttack 15 Punjab Jallandhar, Amritsar 16 Rajasthan Jaipur 17 Tamil Nadu Chennai, Kodaikanal 18 Uttar Pradesh Kanpur, Varanasi, Allahabad, Bareilly, Lucknow, Agra 19 Uttrakhand Mussoorie 20 West Bengal Kolkata, Krishnanagar

Activities Under Broadcasting Sector 155 ANNEXURE-V

S.No. States Locations of 500 W Automode (1+1) LPTs

1 Andhra Pradesh Khammam, Kakinada, Cuddapah, Ongole, Adilabad, Srikakulam, Nalgonda, Kothagudem

2 Assam Diphu, Haflong, Bongaigaon, Golaghat, North Lakhimpur

3 Chhattisgarh Bailadila, Kanker, Dongargarh

4 Gujarat Bhavnagar, Veraval, Deesa, Amreli, Ahwa, Valsad

5 Haryana Bhiwani, Sirsa, Meham

6 Himachal Pradesh Mandi, Bilaspur

7 Jammu & Kashmir Raisi

8 Jharkhand Deoghar

9 Karnataka Bijapur, Bellary, Madikeri, Udupi, Chikmagalur, Bidar, Karwar, Athani

10 Kerala Palghat, Mallapuram, Idukki

11 Madhya Pradesh Ratlam, Khandwa, Damoh, Sheopur, Satna, Shajapur, Datia

12 Maharashtra Parbhani, Dhule, Buldhana, Ahmednagar, Nasik, Pusad, Nanded, Akola, Hingoli, Solapur, Amravati, Wasim, Umerga, Sangli, Kankauli, Kolhapur, Yavatmal, Hinganghat, Gadchiroli, Beed, Akluj, Kinwat

13 Meghalaya Jowai, Williamnagar

14 Nagaland Tuensang

15 Odisha Baripada, Navrangpur, Bhanjanagar, Keonjharh, Phulbani, Brijrajnagar, Bolangir, Sundergarh, Dhenkanal

16 Rajasthan Alwar, Jalore, Vallabhinagar, Barmer, Tonk, Sikar, Jaisalmer, Salumber

17 Tamil Nadu Kolar Gold Field, Tiruchendur, Coonoor, Salem

18 Tripura Kailashahar

19 Uttar Pradesh Shahjahanpur, Orai, Manali, Fatehgarh, Ballia, Aligarh, Etawah, Hardoi, Puranpur

20 Uttarakhand Tanakpur

21 West Bengal Alipurduar, Contai, Purulia, Jhargram, Darjeeling, Godhra, Kalimpong

156 Annual Report 2012-13 ALL INDIA RADIO Programme Wing Engineering Wing Additional Directors Generals in In respect of technical matters the Organisational Set Up the Headquarters and in the regions Director General All India Radio The Directorate General, All India are posted to assist the Director is assisted by the Engineer-in-Chief Radio functions under the Prasar General for better supervision of and Additional Director Generals Bharati (Broadcasting Corporation the stations. The Headquarters of (Eng.) posted in the headquarters of India). The Director General the Regional ADGs are situated at and of the Zonal Chief Engineers. has been declared the `Head of the Kolkata (ER) Mumbai (WR-I), In addition, there is a Planning Department`. He is responsible Lucknow (CR-I), Bhopal (CR-II) and Development Unit in the for the overall administration and and Guwahati (NER), Chennai Headquarters in respect of supervision of the entire AIR (SR-I) , Bengaluru (SR-II), Delhi Development Plan Schemes of All network. In performance of his (NR-I) and Chandigarh (NR-II). India Radio. For Civil Construction duties and functions, the Director A new Office of the ADG is to be activities, the Director General is General is assisted by the officers of opened at Ahmedabad (WR-II). assisted by the Civil Construction the following wing. Wing (CCW) of AIR, which

DG, AIR inaugurating DSNG Vans for AIR Guwahati, Shillong and Itanagar

Activities Under Broadcasting Sector 157 158 Annual Report 2012-13 is headed by a Chief Engineer; News Services Division Central Store Office CCW also caters to the needs of Doordarshan. News Services Division (NSD) AIR's Central Stores Office, works round the clock and located at New Delhi, performs broadcasts over 647 news bulletins functions relating to procurement, Administrative Wing both for home and external stocking and distribution for services. The bulletins are in engineering stores for the A Deputy Director General Indian and foreign languages. It is maintenance of technical equipment (Administration) assists the headed by the Director General, at AIR Stations. Director General on all matters of News Services. There are 44 organizations administration while regional News Units of AIR. The the Additional Director General Staff Training Institute (Programme) bulletins vary from region to region (Programmes) assists the DG according to news worthiness of The Staff Training Institute in administration of Programme national, regional and local affairs. (Programme) started to function personnel. A Director looks after for the Directorate in 1948,which the Engineering Administration has two main branches functioning of All India Radio, while External Services Division from Kingsway Camp, Delhi another Director (Admin. & The External Services Division and Bhubaneshwar. They impart Finance) assists DG in matters of (ESD) broadcasts in 27 languages in-service training to programme administration and finance. i.e. 16 foreign and 11 Indian personnel and administrative staff. languages. These services are It also conducts induction courses Security Wing radiated for an aggregate duration and short duration refresher of 72 hours daily and are projected courses for newly recruited staff The Director General is assisted to over 100 countries. and examinations for administrative by a Deputy Director General staff. (Security), Assistant Director Transcription & Programme General (Security) and a Deputy In addition, at present five Regional Director (Security) on matters Exchange Service Training Institutes of AIR are connected with the security and also functioning at Hyderabad, This service looks after exchange safety of AIR installations viz, Shillong,Lucknow, Ahmedabad of programmes among the stations, transmitters, studios, offices etc. The and Thiruvananthapuram . Security needs of Doordarshan are building up and maintenance also looked after by these officers. of sound archives as well as and commercial release of prestigious Staff Training Institute (Technical) recordings of music maestros. Audience Research Wing The Staff Training Institute (Technical), apart of the There is a Director, Audience Research Department Directorate since 1985, now Research to assist the Director functions at Kingsway Camp, This Department carries out General in carrying out surveys Delhi. The Institute organizes research and development of of audience feedback on the training courses for the engineering equipment required by AIR programmes broadcast by various staff of AIR and Doordarshan and Doordarshan, investigation stations of All India Radio from the level of technicians to the and studies relating to AIR and Superintending Engineers. It also Doordarshan, Development conducts departmental, qualifying of Prototype models of R&D Activities of Sub-ordinate and competitive Examinations. equipment for limited use field There is a Regional Staff Offices of AIR trials in the AIR and Doordarshan Training Institute (Technical) at networks. The number of subordinate offices Bhubaneswar as well. of All India Radio performing distinct functions are given below:

Activities Under Broadcasting Sector 159 CBS Centres & Vividh Bharati (M.P.); Pahalgam (J&K); Stations with 10 KW FM Kammareddy (Andhra Transmitters technically ready for Service (VBS) Pradesh); Banswada commissioning are: (Rajasthan); Nandyal There are 40 Vividh Bharati- (Andhra Pradesh); Adoni Lakhimpur Khiri (UP); Banda cum-Commercial Broadcasting (Andhra Pradesh); Kakinada (UP); Mau Nathbhanjan (UP); Service (CBS) Centres including (Adhra Pradesh); Tumkur Mehboobnagar (Andhra Pradesh); exclusive VB Centres. The work (Karnataka); Hosdurg Amravati (Maharashtra); relating to CBS is performed in two (Karnataka); Davangere Junagarh (Gujarat); Dehradun wings i.e. Sales and Production. (Karnataka); Sagar (MP); (Uttrakhand). An independent office known as Kumta (Karnataka); Punalur Central Sales Unit along with 15 (Kerala); Kalpetta (Kerala); These set ups will be commissioned main CBS Centres looks after Kasargode (Kerala); on receipt of O&M Staff sanction marketing of broadcast time. Rameshwaram (TN); Vellore and recruitment of staff. However, (TN); Tirupattur (TN) efforts are being made to start the Engineering Wing transmission from these stations  Additional Channel of 1KW either by deploying the existing FM Transmitter commissioned staff or by hiring retired officers on Growth of Network & Coverage at existing station: contract basis. Rampur (UP); Tezpur All India Radio is one of the (Assam); Dibrugarh (Assam); 3. Special Package for J&K largest broadcasting networks in the Kargil (J&K); Drass (J&K); world. At the time of independence Padam (J&K); Tiesuru (i) Phase-I & Phase-II of Special there were six Radio Stations and (J&K); Idduki (Devikulam) Package for expansion 18 Transmitters (6 operating on (Kerala) & improvement of AIR medium wave and 12 on short services in J&K has been wave) which covered about 11% Note: 1 KW MW transmitters implemented. population, stretch over 2.5% area at Aurangabad (Maharashtra) (ii) Phase-III - The scheme of the country. & Kanpur (Uttar Pradesh) were includes setting up of four de-commissioned during the year as By 20th November, 2012 AIR Transmitters. Sites have been these were replaced by 10 KW FM network had grown up to 299 allotted for three places at transmitters early year. stations and 461 transmitters (146 Green Ridge (Uri Sector), MW, 48 SW & 267 FM) which Himbotingla (Ladakh 2. Stations Technically Ready provide coverage to about 99.19% Region), Natha Top (Jammu of the country’s population spread Following stations with 1 KW FM Region) and 4th transmitter over 91.87% area of the country. Transmitters are technically ready is to be installed at existing for commissioning: TV site at Naushera. In Activities during the year addition to this, 4 Low Power Rairangpur (Orissa); Longtherai 100 Watt FM Transmitters 1. From 1st April 2012, till date (Tripura) - (Interim set up for at Kargil, Drass, Tiesuru number of stations increased 5 KW FM Tr.); Dungarpur & Padam have already been from 277 to 299 and number of (Rajasthan); Dharamanagar installed during this year for transmitters from 433 to 461 (Tripura); Srikakulam (A.P.); the coverage of uncovered Goalpara (Assam); Lumding areas.  New 100W FM Transmitters (Assam); Kolasib (Mizoram); commissioned during the year: Nutan Bazar (Tripura); Udaypur; 4. Phase – II of North-East Special Manali (Himachal Chemphai (Mizoram); Tuipang Package: Pradesh); Manendragarh (Mizoram); Daporizo (Arunachal (Chhattisgarh); Tral (J&K); Pradesh.); Special Package for expansion & Bimbargalli (J&K); Mandsaur improvement of AIR services in

160 Annual Report 2012-13 North East and island territories is under implementation. The package New Initiatives includes : As part of Digitalization (1) 19 stations of 1 KW FM are: Scheme approved by the Government under the 11th 1. Arunachal Pradesh Anini, Bomdila, Changlang, Daporjio, Khonsa Plan, following activities were 2. Assam Karimganj, Lumding, Goalpara undertaken: 3. Manipur Ukhrul, Tamenglong (i) Digitalization of 98 studios; 4. Meghalaya Cherrapunjee (ii) Replacement of 31 old MW 5. Mizoram Tuipang, Chemphal, Kolasib Transmitters by new DRM 6. Nagaland Wokha, Zunheboto, Phek MW Transmitters at existing 7. Tripura Udaipur, Nutan Bazar stations – 20 KW (5 Nos.) have been received and are New sites were required for setting up 19 new FM stations. There has under installation; been delay in offer of sites and demand notes for purpose by the State Governments. (iii) Upgradation of MW DRM Tr. with Captive Power Plant  Sites have been taken over at 16 places. Sites for three places at Anini at Arunachal-China Border (Arunachal Pradesh), Ukhrul & Tamenglong in Manipur are yet to at 3 places; be allotted by the respective State Governments. This matter is being pursued. (iv) Replacement of 10 KW MW Mobile by MW DRM Tr. at  Out of above 16 places for which sites are available, transmitters have 6 places – Transmitters are been installed at Goalpara, Udaypur & Kolasib, Lumsing & Nutan procured and deployed; Bazar, Tuipang, Daporijo & Champhai. Work for the remaining 8 places is in progress. (v) Conversion of 36 compatible MW Tr. to DRM Mode – (2) Silchar & Gangtok – 10 KW FM transmitter at Gangtok has Procurement of conversion been commissioned. 5 KW transmitter at Silchar is under testing for equipment is in progress; commissioning. (vi) New 1 KW/5 KW FM (3) 100 W FM relay transmitters at 100 places: Installed at 93 digital compatible Tr. at 24 places including the 4 already installed during the current year. Work is places; in progress at 2 places. (vii) 100 Watt FM Transmitters (4) Chinsurah – Replacement of existing 1000 KW MW Transmitter at 100 locations for extending with a new one which is under testing. FM coverage in uncovered rural and semi urban areas (5) Kavaratti – Replacement of 1 KW MW Transmitter. Transmitter are under installation & received at site and is under problem of installation. commissioning;

(6) Digital Satellite News Gathering Systems (3 Nos) – (viii) Replacement of old FM Trs. Equipment procured and deployed. at remote & border areas at (7) For strengthening the Zonal Office at Guwahati, the proposed 34 locations with the same construction of Permanent Office accommodation & Staff Quarters for power & 6 nos. of 1 KW NE Zone at Guwahati is in progress. MW Trs. by 10 KW FM Trs. – Procurement is under process;

Activities Under Broadcasting Sector 161 (ix) Replacement of 5 SW to staff posted in a station would generates a list of proforma reports, Transmitters by DRM SW be stored. The functionality of this as detailed below, for officers to Transmitters - 500 KW application will be further extended easily refer to the list and pursue the SW Tr. for Bangalore has to cater to the demands of the case accordingly. been received and under Human Resources Management installation. 2 Nos. of 250 System of the organisation. a. List of Pending court cases. kW SW Transmitters for b. List of cases which are likely Aligarh & 2 Nos. of 100 kW 2. Webcasting and podcasting to be challenged/ or face SW Transmitters for Delhi services of All India Radio contempt. are under procurement; Under the 11th Plan approved c. Cases coming up for hearing (x) Augmentation of Archival scheme for Provision of Webcasting in next ‘N’ days. facility at Delhi & creation and Podcasting services of AIR, of Archival facility at a single channel audio streaming d. Various summary reports Chennai, Mumbai, Kolkata (URDU service of ESD Services court wise, subject wise etc. & Hyderabad – Supply, of AIR) has been started as a pilot. Installation, Testing & It is available through the AIR It has facilities to upload all the Commissioning SITC website www.alindiaradio.gov.in documents related to a case, proposal for equipment is sending email alerts to the under process; 3. Airnet concerned officers related to cases coming up for hearing in the next (xi) Augmentation of 44 existing An On-line extranet information 14 days. New Units and Creation dissemination application, where-in of 7 New Regional News the circulars/orders/ other important 5. Budget Expenditure Monitoring Units – hardware has already documents issued by PB Sect., System been installed by the firm at AIR & DD Directorates can all RNUs and augmentation be uploaded for various offices/ An online software application is process is nearing completion; stations of AIR & DD to view and being developed for submission of download. monthly expenditure statements (xii) Digital Studio Tr. links – online by various offices of AIR. Procurement is under process;  Various sections of PB, AIR & The functionality of this application (xiii) 5 New Captive Earth DD can login and upload their shall later on be extended to Stations at Dehradun, circulars/orders etc. in PDF accommodate the allocation of Silchar, Tiruchirapalli, format. budget to various offices and generate various kinds of reports. Madurai & Dharwad –  Offline packages, Artist SITC proposal is under Booking System, Payroll, process. 6. Online submission of Annual developed by IT Division and Property Returns other utilities are available for Activities of IT Division download. An online software application is being developed for submission of 1. Human Resources Information 4. Court Case Monitoring System Annual Property Returns online System by various offices of AIR. This A web based application for information shall be used to display An Online Human Resources monitoring all the on-going court the related information in public Information System software is cases for various departments under domain as required by RTI Act under development, where in all Prasar Bharati has been developed. 2005. the details (including the personal Starting with the entry of a new details, transfer postings, training, court case to recording down all vacancy position in each grade, proceedings and maintaining the other service details etc.) related history of each and every case, it

162 Annual Report 2012-13 Programme Activities from Vigyan Bhawan, New  Presentation ceremony Delhi. of Sports Awards by the Hon’ble President Sh. Pranab The Programme activities of All  India Radio during 2012-13 are: 60th Anniversary Function of Mukherjee from Rashtrapati the Parliament of India from Bhawan, New Delhi. Live broadcast of the following the Central Hall, Parliament  function was taken up House, New Delhi. Function held to distribute National Awards to Teachers   Celebration of Public Sector Function of Hindi Sevi for 2011 from Vigyan Bhawan, Day and Presentation of Samman for 2008 & 2009 New Delhi on Shikshak Divas. organised by Kendriya Hindi SCOPE Meritorious Awards  to Central Public Sector Sansthan, Ministry of Human Inaugural Session of the Enterprises (CPSEs). Resource Development, at International Academic Rashtrapati Bhawan, New Conference on "Economic  Inauguration of Silver Jubilee Delhi. Growth and Changes of Celebration of Regional Corporate Environment in  Cultural Centres by the Prime Farewell Function organised Asia" organised by the Indian Minister Dr. Manmohan Singh in honour of Smt. Pratibha Law Institute from Vigyan from Panchkula, Haryana. Devisingh Patil, Hon’ble Bhawan, New Delhi. President of India by the  59th National Film Awards Members of Parliament from  Special Function to Presentation Ceremony from Central Hall of Parliament commemorate the 150th Birth Vigyan Bhawan, New Delhi. House. Anniversary of Sh. Motilal Nehru from Vigyan Bhawan,  Closing Ceremony of  Swearing-in Ceremony of New Delhi. Commemoration of Hon’ble President Shri Pranab Rabindranath Tagore’s 150th Mukherjee from Rashtrapati  Presentation Ceremony of Birth Anniversary Celebrations Bhawan. Shanti Swarup Bhatnagar

Chief Minister of Delhi, Smt. Sheila Dixit interacting with public through AIR Programme

Activities Under Broadcasting Sector 163 Awards and other Awards by  Presentation function of the  Annual Conference of the Hon’ble Prime Minister of National Awards for the Directors General/ Inspectors India Dr. Manmohan Singh Empowerment of Persons with General of Police of States/ from Vigyan Bhawan, New Disabilities on the occasion of Union Territories at Vigyan Delhi. International Day of Disabled Bhawan, New Delhi. Persons.  Inaugural Ceremony of Seventh  Indian Space Research Meeting of Women Speakers of  Function on 13th December, Organisation (ISRO)’s 100th Parliament from Central Hall, 2012 from Parliament House Space Misson: the launch of Parliament House, New Delhi. to pay floral tributes to the the Polar Satellite Launch martyrs, who sacrificed their Vehicle C-21 from Sriharikota.  Swearing- in Ceremony of new lives during a terrorist attack on  Vishwakarma Puraskar & Members of Union Council Parliament. of Ministers from Rashtrapati National Safety Awards – 2011. Bhawan, New Delhi. Broadcast of Radio Report on the following events :   Memorial Concert on the Function to mark the 8th Formation Day of the National Death Anniversary of Smt.  Panchayati Raj Diwas Disaster Management Indira Gandhi. Celebration held at Vigyan Authority (NDMA). Bhawan, New Delhi.  27th Indira Gandhi Award  UN Biodiversity Convention for National Integration  59th National Film Awards held at Hyderabad. Presentation function from Presentation Ceremony held at Jawahar Bhawan, New Delhi. Vigyan Bhawan, New Delhi.  Concluding Session of the UN Biodiversity Summit held at  Special function from the  ‘International Conference on Hyderabad. premises of Broadcasting Science Communication in House on 12th Novermber Hindi orgranised by Vigyan  Functions organized in Delhi 2012 on the occasion of ‘Public Prasar, National Institute in connection with the birth Service Broadcasting Day’ of Science Communication anniversaries of Mahatma to commemorate the 65th and Information Resources Gandhi and former Prime Anniversary of Mahatma (NISCAIR) & Department of Minister Shri Lal Bahadur Gandhi’s visit to Broadcasting Science & Technology, Ministry Shastri. House. of Science & Technology.  Exhibition organized by World  Jawaharlal Nehru Memorial  Flood situation in Barpeta, Crafts Council at Chennai. Lecture delivered by Aung Assam. San Suu Kyi of Myanmar from  World Crafts Summit held at Vigyan Bhawan, New Delhi.  Llaunch of Saakshar Bharat Chennai. Abhiyan at Red Fort, Delhi.  Inaugural and closing  Inaugural Session of the XIX ceremonies of 43rd  Saakshar Bharat Awards Conference of CBI and State International Film Festival of Ceremony and other Anti-Corruption Bureaux held India at Panaji, besides daily programmes organised at at New Delhi. radio reports on the Festival. Lucknow on the occasion of International Literacy Day.  Function jointly organized  Special function for the by National Disaster distribution of National Safety  Inaugural session of the Management Authority and Awards (Mines) for the Summit of Science Academies National Institute of Disaster Year 2008, 2009 and 2010 of South Asian Countries Management at Vigyan organised at Vigyan Bhawan, at Indian National Science Bhawan, New Delhi to mark New Delhi. Academy, New Delhi. Disaster Reduction Day.

164 Annual Report 2012-13  Inaugural Session of the Broadcast of the following  Following programmes 7th Annual Convention recordings was done: were broadcast in of the Central Information connection with  Commission held in New Prime Minister Dr. Manmohan the celebration of Delhi. Singh’s Speech delivered Independence Day: during Rio+20 Summit  Valedictory Session of the (United Nations Conference i) Hon’ble President Sh. 7th Annual Convention on Sustainable Development) Pranab Mukherjee’s of the Central Information held in Brazil. Broadcast to the Commission held in New Nation on the eve of  Delhi. Hon’ble President, Smt. Independence Day in Pratibha Devisingh Patil’s Hindi and in English.  Inaugural Ceremony of 32nd Address to the Nation on the Regional language India International Trade Fair. eve of her demitting office. versions were also broadcast by concerned  Events held at Delhi to  Hon’ble Prime Minister Dr. AIR Stations. commemorate the Birth Manmohan Singh’s Address Anniversary of Smt. Indira to the Nation in Hindi and ii) Live Broadcast Gandhi. English on 21st September simultaneously in Hindi 2012. and English of the Flag

Minister of State (Independent Charge) for I & B, Shri Manish Tewari addressing at the Akkineni Nageswara Rao Award function, in Hyderabad

Activities Under Broadcasting Sector 165 Hoisting Ceremony and  Repeat broadcast of the  Broadcast of the Special Address to the Nation recording of the Prime Minister Programme “Mahishasur from the ramparts of Red Dr. Manmohan Singh’s Mardini’ in Hindi on the Fort, Delhi by Hon’ble address delivered at 16th occasion of Mahalaya. Prime Minister Dr. NAM Summit at Tehran, Iran.  Manmohan Singh. Curtain Raiser on 43rd  Consolidated Radio Report International Film Festival of iii) Radio Report on on the various programmes India 2012 at Panaji, Goa. the various functions organized at Lucknow on organised to mark the the occasion of International Broadcasts made during Asssembly Independence Day. Literacy Day. Elections in States:

The other broadcast were:  Consolidated Radio Report  Gujarat and Himachal Pradesh on International Academic election updates as per Election  Hon’ble Prime Minister Dr. Conference on "Economic Commission Guidelines. Manmohan Singh’s address Growth and Change of  at the 16th Non-Aligned Corporate Environment in Programmes supporting Movement (NAM) Summit Asia" from Vigyan Bhawan, Systematic Voter’s Education at Tehran followed by a special New Delhi. and Electoral Participation live discussion by NSD. (SVEEP) campaign of the

Chief Minister of Andhra Pradesh, Shri Kiran Kumar Reddy and Minister of State (Independent Charge) for I & B, Shri Manish Tewari presenting the ANR award 2012 to Shyam Benegal, at a function, in Hyderabad

166 Annual Report 2012-13 Election Commission of India 9. Publicity of the DTH AIR has expanded its Agriculture in Himachal Pradesh, Gujarat, Services. Broadcasts with the launch of an Meghalaya, Nagaland and exclusive project on Mass Media Tripura where elections were 10. Inter-ministerial Committee support to Agriculture Extension due. meeting for National Policy entitled ‘ Kisanvani’ from February on older persons. 2004, in collaboration with Proposed Activities 11. Publicity to PM’s New 15 the Directorate of Agriculture Point Programmes “Welfare & Cooperation, Ministry Of  Coverage of various important of Minorites”. Agriculture, to keep local farmers national/international events informed about the daily market as and when information is 12. Feedback report of rates, weather reports and day to received. Directorate of Field Publicity. day information in their respective areas at micro level. Presently 13. Publicity to observance Publicity Kisanvani is being broadcast of 2nd October, 2008 as and relayed from identified 96 International Day of Non- 1. Regular publicity was given AIR stations across the country. Violence. to Flagship Programmes of Broadcast on a narrow casting the government. 14. Publicity to Communal mode, the programme is mostly Harmony Campaign interactive in content involving field 2. Suitable Programmes Coincinding with Quami based recordings of farmers and regularly mounted by AIR Ekta Week from 19 to 25 studio dial outs and dial ins with Stations on price rise of November, 2012. experts and farming community essential commodities and which are quite popular with the steps taken/being taken by 15. Wide Publicity to Press target audience. Government to check the Releases from Lok Sabha price-rise. A weekly report and Rajya Sabha regarding Stations mounted publicity to the submitted to the Ministry. Bill & Amendments. free demonstration of Soil testing & DNA finger printing technology 3. Publicity of the Citizens for seed testing organized by Charter, International Day of Farm & Home Broadcast the Ministry of Agriculture at the Elderly Celeberation. their pavilion during the India All India Radio is dedicated to 4. Being Annual feature, International Trade Fair -2012 held its rural audience for more than in New Delhi. publicity with regard to five decades. Farm and Home Annual Kailash Mansarover programmes are broadcast by all Special publicity campaigns were Yatra. stations of AIR. Programmes mounted by the stations to create 5. Publicity with regard to have been designed to cater to the awareness about the protection of celeberation of World Tourism day to day seasonal needs of the plant varieties and farmers’ right day, World Water Day. farming community incorporating authority set up by the government. latest information and technology Livestock Census launched by the 6. Pubilicity to the National for best agricultural output. These Department of Animal Husbandry, Consumer Day. programmes create awareness Ministry of Agriculture, was given about the ways & means to extensive publicity by all AIR 7. Broadcast programmes improve the quality of life of the stations. on issues converining country’s farming community. The “Eradication of programmes are broadcast daily in Untouchability”. the morning, afternoon and evening Workshops 8. Publicity is given to oil & gas with average duration of 60 to 100 Minutes per day for rural women, AIR also conducted six Appraisal conservation fortnight, every and Refresher workshops for its, year from 15 Jan. to 31st Jan. children & youth.

Activities Under Broadcasting Sector 167 Kisanvani programme producers World Environment Day was Pre-Natal Diagnostic Techniques in collaboration with Department observed by stations on 5th (Regulations and Prevention of of Agriculture and Cooperation, June 2012 by mounting special Misuse) Act- 1994, AIDS, drug Ministry of Agriculture. The programmes to create awareness abuse, breast feeding, child right, workshops held at Guwahati, about preservation of environment child labor, girl child, disability, Chennai, Ahmedabad, with emphasis on the year’s theme TB, Leprosy and reproductive Bhubneshwar, Chandigarh, and of preserving biodiversity. Issues child health etc. Lucknow aim to improve the quality of social forestry, preventing land and content of the programme. degradation and desertification, Wide publicity is being given to The workshops were attended by ozone hole depletion, climate blood donation and eye donation. representatives from the Ministry of change, water harvesting and noise Suitable programmes have also Agriculture, National Informatics pollution were also addressed been mounted against Drug Centre and various State Agriculture suitably in the programming abuse, tobacco consumption, illicit Departments & Universities. schedules. Special coverage has trafficking, and AIDS and create been provided to the launch of awareness about the rehabilitation Biodiversity Express-the interactive and facilities s being provided to the Radio Kisan Diwas mobile exhibition launched by the leprosy affected persons/ families. Ministry of Environment which is Farmers, who got benefited by the scheduled to traverse 25 States and Special programmes in various information disseminated through 100 stations upto 22nd December formats were broadcast from AIR agricultural programmes on AIR, 2012 . Stations across the country to create share their experiences with other awareness about the adverse child fellow farmers in their regional All the AIR stations are giving sex ratio and to alter the Negative language/dialect. AII India Radio wide publicity to the legal factors mindsets leading to abortion of observes 15th February as Radio concerning environment and girl child foetus. Publicity was also Kisan Diwas over all its stations by forestry. These programmes given to the Pre- Natal Diagnostic mounting special programmes on are monitored regularly by the Techniques act and the penalties the occasion.Besides,campaigns on Directorate, through monthly contained therein to create public National Food Security Mission, statements sent by AIR stations. opinion against violation of its crop advisories, draught situation, provisions. Bird Flu etc. got suitably addressed by all AIR Stations in their daily Health & Family Welfare Special efforts have been made broadcasts. to create awareness on global Health programmes are regular iodine deficiency disorders. All broadcasts of AIR. The subject AIR Stations are giving wide Environment covered in regular broadcast of publicity of IEC- campaign against health programmes are: Raise malnutrition. Stations have also In view of its importance, wildlife in marriage age, delay the first mounted maximum possible and forest conservation is treated by child, space between two children, suitable programmes on Dengue AIR as a challenge and emphasis terminal methods, maternal and Chikungunia under “Arogaya is given on development activities care, child survival, women Bharatam”. Keeping in mind as well as social rituals. AIR empowerment, promotion of the slogan “Aging and Health”, projects the success of governmental inter- spouse communication / programmes on eye care and for initiatives, which take place in male responsibility, neutralizing persons with disabilities have been forestry, wildlife conservation and male preference syndrome, medical broadcast. ecological balance. As such, AIR terminal of pregnancy, promotion is broadcasting programmes on of institutional legal provisions, themes such as wildlife and animal management of reproductive tract Children care through its various special infections (RTIs) and sexually audience programmes. All AIR stations broadcast transmitted infections (STIS), programmes for children on regular

168 Annual Report 2012-13 basis. Programmes for children are of March every year with special participated in these done under three categories: (1) programmes on women related concerts:- Children between 5 to 7 years (2) issued in different formats. between 8 and 14 years (3) Special Balchandra Nakod (Vocal), programmes for rural children. Abhishek Lahiri (Sarod), Meeta Music Pandit (Vocal), Dr. Pramod Some of the programmes are Prabha Shankar Gailwad broadcast on weekly basis. Hindustani & Party (Shehenai), Ustad Plays, short stories, features, Moinuddin Khan (Sarangi), Vid. choral singing, interviews, stories Performances by the following Manjari Alangoankar (Vocal), from epics etc are part of these eminent and promising artists were Prof. Ritvik Sanyal (Dhrupad/ broadcasts. broadcast from April 2012 to Dec Dhamar), Pt. Ajay Prasanna 2012. (Flute), Dharam Nath Mishra Children’s Day was celebrated on (Lt. Cl. Vocal), Prof. Sahitya November 14th as Bal Diwas with In the National Programme of Kumar Nahar(Sitar), Pratima special activities for children, like Music and Ravivasariya Akhil Tilak (Vocal), Pt. Ramswaroop stage shows and invited audience Bharatiya Sangeet Sabha :- Ratonia (Tabla Solo),Vid Sumitra programmes on the theme of Mandira Lahiri (Vocal), Zohar Guha (Vocal), Mohit Kumar “Bacche Swasth - Gyanwan, Ali (Violin), Jaya Sri Ranade (Li. (Guitar), Pt. Deenanath Mishra Nirbhik Bharat Ka Nirman.” And Cl.Vocal), Ramjilal (Pakhawaj, (Vocal), Pt.Kartik Kumar (Sitar), for 19th Nov. 2012 the theme was Soumalyua Chakravorty (Sitar), Ganpati Bhatt (Vocal), Pt. Ulhas “Hamari Beti Desh Ka Samman.” Ustad Zamir Ahmed Khan Bapat (Santoor), Pt. Yash Paul (Tabla), Nishad Bakre (Vocal), (Vocal), Kailash Patra (Violin), Aaftab Ahemd (Tabla), Jaydeep Pt. Swapan Sinha (Tabla Solo), Women Ghosh (Sarod), Aslam Khan Dr. Suhasini Koratkar (Vocal), (Vocal), Kalyani Rai (Sitar), Arup Vid N. Rajam (Violin), Pt. Devi Programmes for Women in Chatterjee (Tabla), Rattan Bharti Prasad Chatterjee (Sitar), Vidushi AIR cover subjects related to (Guitar), Satyaranjan Gangle Savita Devi (Lt.Cl. Vocal), Ustad socio – economic development of (Tabla), Kalyani Desmukh (Vocal), Mahmood Mirza (Sitar), Pt. Brij women, health and family welfare, Madhu Bhatt Telang (Dhrupad/ Narayan (Sarod), Ustad Iqbal food and nutrition, scientific Dhamar), Vidya Kathade (Vocal), Ahmed Khan (Vocal), Ritesh & home management, women Bahaudin Dagar (Rudra Veena), Rajneesh Mishra (Vocal Duet). entrepreneurship, education Devi Prasad (Sarod), Smt. including adult education, women Subhra Guha (Vocal), Rajesh The recordings of these concerts empowerment, gender issues etc. Geetesh Mishra (Vocal Duet), were broadcast from 20th Oct MorMukut - Manoj Kedia (Sarod/ 2012 to 30th Nov 2012 in the Special programmes focusing national hook up of AIR . on the status and importance of Sitar Jugalbandi), Shri. Damodar Hota (Vocal), Shri. Nilladri the girl child are being broadcast AIR introduced regional Folk and Kumar (Sitar), Shri Prabhakar & throughout the year to create social Light Music festival at par with Deevakar (VocalDuet). awareness, to welcome the girl Akashvani Sangeet Sammelan. It child‘s birth. These programmes Akaskvani Sangeet Sammelan was held on 23 July 2012. The also aim at creating social awareness Concerts were held at 24 purpose of this festival was to about the rights and privileges of stations all over the country project, promote and propagate the women through the propagation of on 29th Sept 2012 featuring rich folk cultural heritage of our legal literacy. Different traditional artists of Hindustani and country. folk forms are used to communicate Karnatic music. with the rural audience. AIR music competition is a regular The following eminent feature to reach and scout new International Women’s Day and artists of Hindustani music talent from among the youth. For Week is observed in the month

Activities Under Broadcasting Sector 169 the year 2012 this competition Malayalam Light songs by National/International Sporting was held at Delhi and Chennai for Kavalam Sri N Sreekumar events. Hindustani and Carnatic Music (Thiruvananthapuram), respectively. Malayalam Folk songs by Wide publicity of the radio coverage Smt. Vadaman Devaki Amma of all events was given in advance (Thiruvananthapuram), Tamil over all AIR channels and networks Carnatic folk songs by Sri TAR Nadi and on its Facebook page. Rao & Party (Tiruchirapalli), The year commenced with the Kannada Light songs by Smt. London Olympics 2012 Trinity and other Vaggeyakara BR Geetha (Bengaluru), Music Festival which was held Telulgu Folk songs by Sri Bala All India Radio provided extensive at Bengaluru from 20th to 22nd Brahmachary (Hyderabad) coverage to the 30th Summer April,2012. In this festival both and others. Olympics 2012, held in London young and prominent artists from 27th July to 12th August featured to enrich the occasion.  Another Major event in this 2012, as per the details given below: Tyagaraja Compositions were year was Akashvani Sangeet rendered by Smt. Gayatri Sammelan concerts. This year Cricket Sankaran, Padams, Javalis and Akashvani Sangeet Sammelan Tillana were rendered by Sri Concerts were held at 24 Running commentaries on the Malladi Suribabu, Shyama venues on 29th September, following Cricket matches were Shastri & Annaswamy Sastry 2012 out of which Carnatic broadcast: Compositions by Adoor Sri P Music featured at 12 places Sudarsanan, Tamil Compositions across the country presenting  India –West Indies Test by Thiruvaiyaru Smt. BV eminent and promising Matches and ODI Cricket Jayasri, Muthuswamy Dikshitar artists. To mention a few, Sri Series 2011 played in India. Compostitions by Smt.R MK Sankaran Namboothiri  India- Australia Test Matches Chandrika, Dasa Compositions by (Vocal), Smt.RA Ramamani and T/20 Cricket Series played TN Ashok. These programmes (Vocal), Sri S Sundar in Australia. were broadcast in the National (Veena), Smt. V Krishnaveni Programme of Music from June (Violin), Smt. Sukkanya  Common Wealth Bank to July, 2012. A special concert Ramgopal (Ghatam ensemble) Triangular ODI Cricket Series featuring Compositions on Lord participated in the concerts. -2012 held in Australia. Krishna rendered by Kum.Lalita & Smt. Haripriya on the eve of  The Thyagaraja Aradhana  Asia Cup -2012 ODI Janmashthami was broadcast. Music festival concerts were Tournament played in relayed live from Thiruvaiyaru Bangladesh.  Another notable event that on 27th January 2013 on closely followed was the prize the National hook-up and  2nd Qualifier and the distribution function of AIR also on 31st January 2013 in Final Match of IPL -2012 Music Competitions 2011 the morning. There was live Tournament played in India. (Carnatic Music) with Concert coverage of Pancharatna Gosthi  India – Sri Lanka ODI and performance by the prize Ganam to mark the 166th T/20 Cricket series played in winners held before the invited Aradhana Celebrations of Sri Lanka. audience at Vijayawada & Saint Composer Thyagaraja. Chennai.  India – New Zealand ODI  The National Folk & Sports and T/20 Cricket Series played Light Music Festival in India. 2012, held at Kozhikode, During the year 2012-13, All India  ICC T/20 Cricket World Cup Mangalore, Tirunelveli Radio provided appropriate and – 2012 played in Sri Lanka. and Warangal featured effective coverage to the various

170 Annual Report 2012-13 Saina Nehwal - interviewed by AIR during Olympics

Football Championship for Santosh  Final Match of 116th Beighton Trophy - 2012 played in Cup Hockey Tournament Running commentaries on the Cuttack. played in Kolkata. following Football matches were broadcast:  India-specific and Final  Final Match of the 48th Nehru Matches of 15th Nehru Cup Senior Hockey Tournament  Final Match of 52nd Subroto Football Tournament – 2012 played in Delhi. Cup Football Tournament played in New Delhi. played in Delhi.  Final Match of the 29th Surjit  Final Match of 53rd Subroto Hockey Tournament – 2012  India specific, Semi Finals Cup – 2012 played in New played in Jalandhar. and Final Matches of the 9th Delhi. SAFF Championship – 2011  Final Match of the 2nd played in Delhi. National Senior Women’s Hockey  India – Bayern Munich Hockey Tournament – 2012 played in Bhopal. Football exhibition match Running commentaries on the played in New Delhi. following Hockey matches were  Goodwill football matches held broadcast:  Semi-finals and Final match in Jammu & Kashmir between of the 66th National Football J&K XI and Mohan Bagan

Activities Under Broadcasting Sector 171 of Kolkata (at Jammu and Table Tennis made available to listeners-on- Srinagar). phone from 14 AIR Stations in ten  Radio Report on 73rd Senior regional languages besides English Tennis National and Inter State Table and Hindi. Tennis Championship – 2012 Running commentaries on the played in Lucknow in January, Regional News Units (RNUs): following Tennis matches were 2012. Regional News Units are AIR’s broadcast: windows to take the news to the Aquatic common man in the remotest  Final Match of Chennai Open areas of the country in their own Tennis Championship – 2012.  Radio report on 66th languages and dialects. 44 RNUs  Davis Cup Asia/ Oceania Senior National Aquatic across the nation work like an Zone Tennis Match played in Championship held at Pune in extended arm of the News Services Chandigarh. October, 2012. Division to fulfil its objective to give news in most objective, fair and Wrestling analytical manner to the listeners. Badminton While each State has at least one  Consolidated Radio Report Running commentaries on the RNU, some states have 2 or more on Inaugural Indian Wrestling following Badminton matches were RNUs. Maharashtra has the Grand Prix – 2012 held in broadcast: maximum number of four RNUs. New Delhi in May, 2012. Though AIR Kargil does not have  Final matches, Men’s an RNU, news bulletins are being Singles, Women’s Singles, broadcast from there since 2008. Men’s Doubles, Women’s NEWS SERVICES DIVISION Doubles and Mixed Doubles These Units mount 172 regional matches of India Open World The News Services Division news bulletins a day in 76 regional Super Series Badminton (NSD) of All India Radio languages/dialects for over 21 hours Championship -2012. disseminates news and information duration in home services and 10 to listeners in India and abroad. news bulletins in six languages in  Final match of 77th Senior The Division broadcasts 651 external services for over one hour National Championship – bulletins per day for a total duration. Three new Bulletins in 2012 played in Srinagar. duration of nearly 55 hours in Marathi from RNU Aurangabad about 90 languages/dialects in have been initiated from 1st Kabaddi Home, Regional, External and April, 2012. Besides, RNUs DTH Services. About 312 news also broadcast 290 Headline  Radio Report on First World headlines on hourly basis are being bulletins on FM Rainbow and Cup Women’s Kabaddi mounted on FM mode from 41 other frequencies for a total Championship – 2012 played AIR Stations. In addition, 1405 duration of over 10 hrs. Around in Patna in March, 2012. news based programmes are also 1019 news based programmes broadcast every month from the are also broadcast every month by Chess NSD and its Regional News Units RNUs. Special bulletins and live (RNUs). News based programmes programmes are mounted during  Daily voice–casts on the World focus on issues related to common Assembly elections. Chess Championship held man and development initiatives at Moscow in April, 2012. taken by the government. Website: The News Services Grandmaster Vishwanathan Division maintains a multilingual Anand defended World The NSD also provides news news website www.newsonair.nic. Championship beating Boris through News-on-Phone (NOP), in to reach out to a cross-section Gelfand. SMS and Electronic Display of people in the world including Board. Latest news headlines are the Indian diaspora living abroad.

172 Annual Report 2012-13 Besides getting access to latest state, 3 Kannada, 2 Konkani, 1 Hindi, listeners by giving regular reply to national, international, business and 2 Telugu and 1 Nepali bulletins. them. Some of the suggestions given sports news, visitors to the site can Script of 10 regional bulletins were by the visitors were taken on board also listen to the audios of 182 news also introduced during the said and incorporated in the website. bulletins/ news-based programs in period which include 1 Nepali, 4 28 regional languages including Konkani, 3 Telugu, 1 Odiya, and 1 Youtube: Recently, the NSD has English and Hindi. Scripts of over Hindi bulletins. started uploading news bulletins 100 news bulletins in 27 languages and news based programmes on the are available on the website. The The popularity of the website has Ministry's link on Youtube also. website also provides a huge archive increased during the aforesaid of News and Audio Bulletins/ period as average number of daily News Based Programmes: programmes in searchable format hits increased by 44 per cent from Apart from regular bulletins, News which is useful for the general 26,000 in April 2011 to 37,549 Services Division also organises public. Rich Site Summary in November 2012. It is among daily and weekly programmes on (RSS) feeds are provided for the top 10 government websites news, and other issues relating to each of the news items on the occupying the 6th position. The common people. Generally, the website. Podcasting facility is also Website Cell has redeveloped NSD covers the information about available for visitors who can access website with the support of NIC policy programmes and initiatives audio bulletins on their handsets/ to provide additional features for the welfare of the people to computers. In order to further and further enhance its security. popularise them with the masses. It strengthen the USP of NSD The redesigned website will be acts like a catalyst for social change. website, audios of 12 more regional launched once its security audit The daily programmes broadcast bulletins were added to the website is over replacing the earlier one. on such themes are Spotlight/News between April to November 2012. Appropriate action was also taken analysis/Samayaki. The weekly These include 2 Ladakhi, 1 Sindhi, on the feed back received from the programmes include Money Talk,

Minister of State (Independent Charge) for I & B, Shri Manish Tewari addressing at the inauguration of the Broadcast Engineering Society (India) Expo- 2013 and 19th International Conference & Exhibition on Terrestrial and Satellite Broadcasting, organized by BES (India), in New Delhi

Activities Under Broadcasting Sector 173 Public Speak, Charcha Ka Vishay last few years, Commercial Wing revenue of the organization year- Hai, Vaad Samvad, Surkiyon Se of All India Radio through its after-year along with maintaining its Parey, Current Affairs, Human Central Sales Unit at Mumbai, 15 basic identity as a Public Service Face, Interview of the Week etc. main Commercial Broadcasting Broadcaster. Service Centers located in Commercial Wing of AIR different parts of the country, 10 A prescribed Code of Conduct Marketing Divisions at Mumbai, governs the programmes as well as The onus for generating revenue Delhi, Chennai, Bengaluru, commercials, broadcast on All India for All India Radio lies on its Hyderabad, Kolkata, Kochi, Radio. While strictly adhering to commercial set-up. Inspite of the Thiruvananthapuram, Guwahati the Broadcast and Commercial fast changing scenario in the field & Jalandhar has been able to Codes and facing budgetary & staff of radio broadcasting during the augment the overall commercial constraints at almost all the AIR

Advisor to the PM on Public Information Infrastructure & Innovations, Planning Commission, Shri Sam Pitroda presenting the BES (India) Special Recognition Award to the Ministry of Information and Broadcasting. Secretary, Ministry of I & B, Shri Uday Kumar Verma receiving the award at the inauguration of the Broadcast Engineering Society (India) Expo- 2013 and 19th International Conference & Exhibition on Terrestrial and Satellite Broadcasting, organized by BES (India), in New Delhi in the presence of Minister of State (Independent Charge) for I & B, Shri Manish Tewari

174 Annual Report 2012-13 Stations including CBS Centers, in constant touch with clients / remarkably ever since these Vividh Bharati Stations and FM advertisers at all levels so as to divisions came into being way back Channels, Commercial Wing has convince them to invest their major in late 90’s. been able to procure business part of ad-spends on All India from major corporate clients/ Radio, the only medium which Some of AIR's major clients advertisers as well as Government covers the entire country. Marketing include Ministry of Agriculture, Departments and the PSUs. Some Divisions and CBS Centers provide Ministry of Consumer Affairs, of the prominent private corporate cost-effective media plans for their Ministry of Drinking Water and clients are Hindustan Lever Ltd., clients giving maximum opportunity Sanitation, Ministry of Minority Idea Cellular Ltd.,Nirma Ltd., of publicity to their products / Affairs, Rural Development, Vicco Laboratories, P&G Home services within their available Ministry of Health & Family Products, Vodafone Essar Spacetel budget. Welfare, National Aids Control Ltd, Emami Ltd., Gillette (I) Ltd., Organization, Ministry of and Johnson & Johnson Ltd. From The Commercial Wing of All Human Resource Development, the Government and the Public India Radio has been equally National Disaster Management Sectors, some of the main clients involved with other executive Authority, Ministry of Home have been the Ministry of Rural sections/wings of All India Radio Affairs, PCRA & Private clients Development, Ministry of Health in giving support / strategic feed such as Tata Docomo, Coca cola, & FW, Directorate General of back to the policy makers in the Perfetii, Airtel, Vodafone, Dabur, Health Service., Ministry of Home Programme Wing in order to Hindustan Lever & Hero Honda Affairs etc. make the radio broadcasts more etc. effective in the current competitive To face the competition prevailing media environment. In fact, the With the continuous and concrete in the market, Commercial Wing onus for generating revenue for efforts of these divisions, All India is in the process of revising / the organization as a whole lies Radio has been able to earn overall rationalizing its tariff card suitably upon the Commercial Wing and revenue of ` 359.65 crores in the to make it more client friendly undoubtedly it has given good year 2011-12 and in the Year as well as competitive. Special results in boosting the overall 2012-13, the overall revenue is ` Package Rates for FM Channels as revenue of the organization in the 188.89 crores till September 2012. well as for Vividh Bharati Channels last few years. At present approvals from the are being worked out and will be Ministry of Overseas Indian introduced very soon. With a view Marketing Division Affairs, NACO, Ministry of to bring professionalism and to School Education and Literacy, enhance the sale of commercial To step up in-house marketing and Ministry of Rural Development & airtime, Prasar Bharati has allowed the need for a more strategic way of Ministry of Road Transport and cross channel publicity on AIR earning revenue, paved the way for Highways etc are expected. and Doordarshan which would opening up of Marketing Divisions form a part of the commercial by Prasar Bharati in major cities. With the kind of projects in the deal by either extending similar The first Marketing Division pipeline AIR hopes to get good facility of equivalent value or was established in Mumbai and revenue and achieve its targets providing revenue generation for the at present Marketing Divisions successfully. Corporation. are functional at New Delhi, Chennai, Bengaluru, Hyderabad, Transcription & Programme Commercial Wing has continued Kolkata, Guwahati, Kochi, Exchange Service 1:1 Bonus Schemes for spot-buys Thiruvananthapuram & Jalandhar. bookings on all Primary Channels, The Divisions located in Delhi, The Transcription Service was Local Radio Stations, FM as well Mumbai, Kolkata and Chennai stared on 3rd April 1954 and as Vividh Bharati Stations. While are designated as zonal hubs. entrusted with the main function of monitoring such market-friendly The overall revenue generation of preparing transcription of speeches schemes, Commercial Wing is Prasar Bharati has been growing

Activities Under Broadcasting Sector 175 of dignitaries with special reference Voice recordings of other eminent hours of programmes in analog to the President and Prime Minister personalities like Dr.Rajendra tapes that are to be transferred to of India. This unit was also Prasad, Dr.Radha Krishnan, the digitized format in this Phase. performing the duty of processing Gurudev Rabindranath Tagore, of vinyl discs labeled “AIR-TS Subhash Chandra Bose, Dr. B. Digital Sound Archives records” for preservation of R. Ambedkar, Sardar Patel, recordings for future broadcast. The Sarojini Naidu etc. have also been Transcription & Programme designation of service was changed preserved. Apart from this, award- Exchange Service has taken up a to “Transcription & Programme winning Radio Dramas, Features, mega project of digitizing all the Exchange Service” on 1st April Documentaries etc. and memorial analogue content. Major steps 1959 and the office was placed lectures are available in the library. have been taken in this direction. under the independent charge of The library contains recordings Under the Chairmanship of CEO a “Director”. As the processed of all the Presidents and Prime Prasar Bharati, a special committee records eventually proved to be Ministers of India. of experts in the field of archiving, uneconomical, the processing work both technical and content had to be closed down in June 1967 Radio Autobiography management has been formed. This and new modes of preservation like ‘Technology & Options Committee’ analogue magnetic tapes etc. came In the category of Radio is guiding the Digital Sound into use. Informal archiving had Autobiography, there are more Archives in adopting best practices. been there in the country, but as then 252 recordings of eminent AIR participated in a big way in an organised activity, the job was personalities from various walks the 6 day Annual conference of assigned to this unit later. of life. During the period, AIR International Association of Sound has recorded autobiographies of Archives (IASA). International Sound Archives eminent personalities like Ibrahim experts visited the Archives and Alkaji, Pandit L.K.Pandit, appreciated the facilities and gave The Sound Archives of All India Rajendra Gangani, Pandit valuable inputs for modernising. Radio can be called the National Surinder Singh etc. Audio Archives as it is a treasure Highlights of the Year house of precious recordings of Archives Digital Library  more than 16500 hours containing Expansion of Transcription unit. music and spoken word recordings A special project was launched in different categories. It is the to digitise all Archival recordings  Forming Archives Appraisal largest library of Indian Music in 2001 and the project was Committee in every AIR recordings and it possesses more completed in 2005. By this station. than 12000 tapes of Hindustani, Akashvani has become one of  Creation of work flow for Carnatic and various folk music the major digital libraries in the analogue and digiborn content. traditions. broadcasting network with modern  New Archive gallery tape numbering system in tune with showcasing writers, artists, The library preserves a separate the internationally accepted norms. collection of Mahatma Gandhi’s events, instruments etc. speeches including the first and the Programmes transferred into digital  Upgrading storage facilities last prayer speeches of Mahatma medium are of approximately by providing 24 hrs. A/C Gandhi. The only broadcast of 16400 hours. and safehousing the Archival Mahatma Gandhi from AIR Delhi material.. In the Second Phase of the on 12th November 1947 is also  Creating guidelines for digitisation, which began in preserved. 3000 analogue tapes of selection of Archival content for 2008, approximately 500 hours the recordings of Pt. Jawahar Lal preservation and dissemination. Nehru are also preserved in AIR of recordings have been digitised. Archives. There are approximately 5000

176 Annual Report 2012-13 Programme Exchange Library received from various concerned civilization, culture and traditions AIR stations. The bound volumes and rest of the world and how The main purpose of this unit of all transcription are prepared these encounters have impacted or is to exchange good quality and kept in the archives. All the influenced the all concerned. programmes among the stations speeches of President and Prime as per their requirements. In the Minister are preserved in the CD The aim of the Service is to foster library approximately 8000 tapes form with detailed data entry. a greater understanding of India containing the recordings of music and its foreign policy concerns. and spoken word programmes are Refurbishing Unit It highlights India’s ancient preserved for this purpose. civilization, its rich cultural heritage, In order to refurbish the vintage innovative entrepreneurial spirit, Besides, containing both music music recordings in Archives, dynamic economy and vibrant and spoken word items in different this unit was installed some years democracy and also its secular Indian languages the library is also back with the assistance of United ethos. It also propagates India’s preserving the Language Lessons Nations Development Programme. growing role in global affairs, its in Bangla, English, Gujarati, Hundreds of hours of recording of approach to UN reforms, WTO, Kannada, Malayalam, Marathi, music and recordings of Mahatma World Bank, IMF, Climate Oriya, Sanskrit, Tamil and Telugu. Gandhi, Pandit Nehru etc. were Change, Disarmament etc. It has a separate reference library refurbished here. At present this In addition to countering anti-India of Folk and Tribal Music in all unit takes care of the audio quality propaganda by hostile elements principal languages and dialects of of the recordings released by AIR from across the border, ESD tries our country. and Doordarshan Archives. its best to influence public attitudes Programme Exchange Library Releases from AIR Archives: in a manner that they become circulates radio serials to identified “Akashvani Sangeet” supportive of India’s foreign policy radio stations. These radio serials and its national interests. are produced under software All India Radio has got the development project of PP&D unit opportunity to record, broadcast ESD covers more than 100 of the AIR Directorate. Monthly and preserve the rendering of all the countries in 27 languages. The chain plays produced by the Central major musicians over a period of languages in which it reaches its Drama unit of the AIR Directorate time. Today it has a rich repertoire foreign audience are English, are also circulated to identified of Indian Classical Music both French, Russian, Swahili, Arabic, radio stations after being fed Hindustani and Carnatic. AIR Persian, Pashtu, Dari, Baluchi, through regular RN channel chunk. Archives has started releasing Sinhala, Tibetan, Chinese, Thai, selection from its precious music Burmese, and Bhasha Indonesia. Transcription Unit collections under the banner The Services in Hindi, Nepali, “Akashvani Sangeet”. List of Tamil, Telugu, Malayalam, The main function of this unit is to albums released so far from Central Kannada and Guajarati are transcribe the recording of speeches Archives is available on http:// directed to overseas Indians, while delivered by President and Prime allindiaradio.gov.in. those in Urdu, Punjabi, Sindhi, Minister and preserves them in the Saraiki and Bengali are meant form of volumes in chronological External Services Division for listeners in the Indian sub- order. continent. ESD of AIR, a window to the This year ESD’s different language It is obligatory on the part of AIR world, is trying its best to project units, mounted several important stations to record all the speeches eternal India with focus on programmes. It’s General Overseas delivered in public functions by encounters between India, which is Service (GOS English) broadcast the President and Prime Minister. the largest democracy of the world a special talk entitled “Buddhism Tapes containing recording of (and one of the emerging economic – the concept of interdependence speeches along with transcripts are super powers of 21st Century), its

Activities Under Broadcasting Sector 177 and harmony” by Prof. Geshe broadcast from ESD's Arabic category of ‘Mini Feature’, in this Ngawang Samten, C.C, Central Service. Festival. He was awarded with a University of Tibetan Studies, trophy, plaque, a cash prize of 1500 Sarnath, Varanasi. This was first US Dollars. Sh. Biju Mathew delivered before an invited audience International Relations Unit and Sh. R Sudarsan, Programme to mark Buddha Purnima. Besides, Executive, AIR, Chennai were International Relations Unit GOS also broadcast an interview invited as Speakers in the ‘4th handles matters relating to with Sh. R.S. Butola, CMD, International Radio Forum’ held on foreign broadcasting and media Indian Oil Corporation. This unit the sidelines of the festival. Sh. Biju organizations which concern All also broadcast a 10 episode series Mathew was also invited by the India Radio. It coordinates and of programmes entitled “History of Asia-Pacific Broadcasting Union to processes the proposals relating Indian Cinema” (on centenary of serve as a Jury in the final judging to foreign deputations, trainings feature films). of the ABU Prizes 2012 (Radio), abroad, participation in the held from 5th to 7th September, international media conferences In its Hindi Service it broadcast 2012, in Kuala Lumpur, Malaysia. an interview with Mr. Mark Tully, and events, international radio competitions, in-country workshops, renowned BBC broadcaster of Collaboration with Foreign yesteryears. Other broadcast implementation of Cultural were: interview with Ms.Ranjana Exchange Programmes (CEP) Countries Kumari, well known social activist, signed between India and other Under the Cultural Exchange Sh. Dadi Pudumjee, famous countries and SAARC related Programmes (CEP) signed puppet artist, Dr. Vishwanath activities, concerning broadcasting. between Government of India and Prasad Tripathi, eminent writer, Major activities/achievements of the other countries, External Services Sh. M.S. Sathyu, noted film maker, Unit during the year were: Division of AIR, contributed a 30 Sh. Bhanu Bharati eminent theatre minute music programme every director and Ms Himani Shivpuri, quarter to concerned countries well known theatre and TV artist. Training for broadcast by their respective The Hindi Service also mounted radio networks. One programme a series entitled “Humari Vishwa Four skill-building in-country received from Radio Bulgaria for Dharohar” to `commemorate 150th training workshops were organised broadcast by AIR on the occasion anniversary of Archaeological with the support of UNICEF for of Bulgaria’s Slavonic Letters and Survey of India (ASI). the AIR programmers of different states. Over 100 programmers Bulgarian Education & Culture on Besides, ESD’s Urdu Service participated in these workshops. 24th May 2012 was broadcast from also broadcast a number of talks, AIR Delhi. features interviews, discussion, International Awards All India Radio entered into an plays etc. during the year in which agreement with Tunisia Radio for Indian art, culture and literature Four entries of AIR were shortlisted cooperation in the field of radio were highlighted. The interviews of as finalists in different categories broadcasting. Similar agreements Intezar Hussain – an eminent writer in the 12th International Radio were also signed by Prasar Bharati and Ustad Shafqat Ali Khan – Festival of Iran. The producers of with the Korean Broadcasting visiting classical singer – both from these shortlisted entries were invited System (KBS), Republic of Pakistan are worth mentioning. by the host to participate in the Korea and with the Australian The said service which is already festival held at Zibakenar, Iran, Broadcasting Corporation (ABC), on DTH has now been put on in May, 2012. AIR’s programme Australia, for cooperation in Internet. produced by Sh. Biju Mathew, Programme Executive, AIR, different field of broadcasting. An interview with Mr. Hedi Thiruvanathapuram, titled ‘Pen Ben Abbes, Minister of State Kunju’ (The Girl) in Malayalam for Foreign Affairs, Tunisia was Language, won the 1st Prize in the

178 Annual Report 2012-13 Photograph from National Photo Awards

Felicitation of All India Radio and plaque on the occasion on of Korea from 11th to 17th, behalf of All India Radio. October 2012. During the Government of Bangladesh Assembly, All India Radio was formally recognised contributions Election of AIR to the ABU elected to the seat in the ABU’s made by All India Radio in its Administrative Council Administrative Council for a three war of liberation in a special year term. The Council has 15 public function held in Dhaka on A high level delegation of Prasar elected members. the occasion of the Ceremony to Bharati led by Shri Jawhar Foreign Deputations: Six Commemorate Bangladesh’s War Sircar, CEO, Prasar Bharati programme officials participated in of Liberation. Shri Leeladhar participated in the 49th ABU different broadcasting related events Mandloi, Director General General Assembly and Associated held abroad during the year. received the commemorative trophy Meetings, held in Seoul, Republic

Activities Under Broadcasting Sector 179 Staff Training Institute grown into a centre of excellence different field offices are also held for technical training in electronic regularly. The institute conducts (Technical) media. Well-organized library, a examination for direct recruitment fully equipped computer center, of Engineering Assistants and also Staff Training Institute (Tech.) at computer networking lab with holds departmental competitive Delhi caters to the training needs advanced multi-media equipment examinations for promotions in the of engineering personnel of Prasar and broadcast related jigs are part subordinate engineering cadres. Bharati. Regional training institutes of this institute. The regional institutes conduct are set up at Bhubaneswar, Shillong training courses as per their & Mumbai to augment the training The institute conducts training approved training calendar for the facilities. courses for departmental candidates engineer personnel of AIR &DD. as well as for foreign Broadcasters The institute at Delhi was on demand. Workshops at established in 1948 and has since

Details of Training Courses & Number of Persons Trained a. April to December 2012

Name of training institute Course Courses under Staff Staff training conduced progress trained projected for under progress courses Staff Training Institute (Technical), 39 28 915 200 Delhi. Regional Staff Training Institute 13 14 674 150 (Technical), Bhubaneshwar Regional Staff Training Institute 2 04 30 50 (Technical), Shillong Regional Staff Training Institute NA NA NA NA (Technical), Malad, Mumbai.

b. For the period from January to March 2013

Name of training institute No. of Courses No. of staff trained to be conducted (Expected) Staff Training Institute (Technical), Delhi. 19 285 Regional Staff Training Institute (Technical), Bhubaneshwar 14 150 Regional Staff Training Institute (Technical), Shillong 04 50 Regional Staff Training Institute (Technical), Malad, Mumbai. __ __

c. Outside courses conducted by STI (T) faculties at various Centers / Kendras are 16 up to 25th October 2012 and proposed outside courses from 1st December 2012 to 31st March 2013 are 23.

d. International participation :

A workshop on “Training of Trainers was organized in collaboration with AIBD. Fourteen Faculty members from SIT (T), RSTI (T) and STI (P) attended this course. Mr. David Mould professor, OHIO University, USA conducted this workshop as a resource person from AIBD.

180 Annual Report 2012-13 e. Summer training for Phase-I scheme of private FM incorporating the Modulation Diploma/Degree Engineering broadcasting of the Ministry of measuring circuitry. Students for six weeks was I&B, 9 private FM Channels  conducted by STI (T) in three cities are operational. Process for procurement of and was attended by 204 Under the Phase-II scheme, various electronic & electrical Engineering Students on 227 FM Channels are components and material for payment basis. operational in 87 cities. The fabricating the interfacing units cellular mobile operators are in respect of Telemetry System for MW Transmitters is under Revenue generated by STI (T) also sharing Prasar Bharati infrastructure for their services. progress as per the budgetary Delhi funds allocation.  Prasar Bharati is also earning  Revenue to the tune of ` revenue by providing on site Work has been started for 6,13,395/- was earned by and institutional training development of software conducting training courses for in various disciplines of modules for TCP/IP protocols students of degree and diploma in broadcasting. for LAN / Broadband based Engineering during June-July 2012. application in the FM and AM  ‘AIR Resources’ has generated Telemetry system and is under gross revenue of ` 17.50 crore progress. Activities of ‘AIR Resources’ during the period April to  Monitoring of DRM  October 2012. Prasar Bharati had started transmission in full DRM/ ‘AIR Resources’ as an Simulcast/Multicast mode is independent center to Research Department, AIR & done as and when required. generate revenue by providing consultancy and turnkey Doordarshan  Reception Survey of AIR and solutions in the field of other private FM operators in The Research Department of broadcasting and utilizing Vadodara, Ahmedabad and All India Radio & Doordarshan the vast resources of All Surat has been carried out is a premier National R&D India Radio & Doordarshan to study the adjacent channel institute involved in research and hardware, human resource separation and capture effect. development oriented technical and technical expertise. It has activities involving Broadcast  provided consultancy & turnkey Propagation studies on MW Engineering. The following are the solutions to IGNOU for DRM are in progress. main Achievements of this office for establishment FM Transmitters the current year.  Design work and related for their Gyanvani stations specifications of the components at 37 places in the country. Achievements during April to for co-axial rigid line splitter It has also leased out land, related to 20 KW to 40 KW building and tower to IGNOU December 2012 High Power FM antennas have stations. Prasar Bharati has  been completed. also undertaken the operation Circuit has been designed and maintenance of these FM & fabricated for measuring  Antennas fabricated for fixed as Transmitters. the AM modulation with well as mobile DRM reception. Telemetry System for MW  Infrastructure like land, Transmitters. The circuit is  Various acoustic measurements building and tower is being tested in the lab for satisfactory of AIR stations, testing and shared with private FM working. Further modifications evaluation ( NRC, STC etc) of broadcasting on license fee were carried out in the acoustic materials, evaluation of basis. Presently under the hardware and software for electro-acoustic transducers etc.

Activities Under Broadcasting Sector 181 Activities planned during the telemetry System using latest  Propagation studies on SW, period 1st Jan. 2013 to 31st software technology (Microsoft MW and FM transmission technology) will continue. will be carried out as and when March 2013 required.  Field testing of SMS based  Study in respect of hardware FM Remote Monitoring for  Procurement work on project (Microcontrollers and allied 100 Watt FM Transmitter at for Low Power DRM peripherals) & software for AIR Mathura will be carried Transmitter in 26 MHz SW developing the Advance out. band will continue. Telemetry System for Broadcast Transmitters will  Fabrication process of 16 nos. continue. Training in this of Telemetry System for MW Up-gradation/Improvement of regard to enhance the technical Transmitters will be initiated. hostel facilities skill will be imparted to staff.  Procurement for RF Coaxial Total 80 rooms (single or double)  Process for procurement of splitter of 20 KW to 40 KW with attached bathroom have been various electronic. & electrical high power FM antenna will be upgraded with A/c facility. Rest components and material for taken up. 44 rooms are single (with common fabricating the interfacing bathroom). One A/c dining hall  units in respect of AM & FM Fabrication work of propagation and modern kitchen facilities with Telemetry System will continue. measurements and reception R/O water plants is functioning survey system for Digital Radio well. The mess is also functioning  Modification work in application Transmission on mobile van well with very subsidized rates like software of AM & FM will continue.

Vice President, Shri Mohammad Hamid Ansari at the "Annual Sardar Patel Lecture'' on "Physical Integration and Emotional Inconsonance", organized by AIR, in New Delhi. Minister of State (Independent Charge) for I & B, Shri Manish Tewari, Secretary, I & B, Shri Uday Kumar Varma; Smt. Mrinal Pande, Chairperson, Prasar Bharati; Shri Jawhar Sircar, CEO, Prasar Bharati; Shri L. D. Mandloi, DG: AIR are also seen in the picture. 182 Annual Report 2012-13 Rs. 80/- per day (per person) for iii) Four new computers are Up-gradation & Rewiring of lunch and dinner with different provided in Internet room at Server& Computer Networking menu every day. hostel. Computer Networking lab The all renovated rooms are now iv) Comfortable Steel benches provided with TV and A/C has been provided in lobby  One new projector (make- facilities except 44 rooms with of the hostel and outside the EPSON) has been installed in common toilet. New blankets, bed- class rooms in STI(T). computer lab. sheets and pillows were purchased for providing good services to Proposed  Networking lab has been occupants. 12 refrigerators were shifted in new hall with also provided in delux rooms. The 1) Wi-Fi connectivity is additional lecture hall facility intercom facility has been provided proposed to be provide to & also with more capacity of to all rooms this year. The TV hall trainees coming with their network port. at hostel has been provided new own laptops in hostel.  One new projector has also sofa-sets and 32” LCD TV for 2) For 24 hours power supply, been installed in new N/W lab. entertainment of trainees. it is proposed to provide It is under consideration to provide ageneratorat hostel. ii) Classrooms Wifi facilities to hostel premises 3) The badminton court which  Two new TFT monitor (make- so that occupant can excess the was under extensive use by DELL) have been installed internet facilities in their rooms. the trainees is proposed tobe with VGA splitter in addition It is also planned to provide the re-constructed at hostel. to projectors in classroom no. extended Library counters of STI 217 & 319 respectively. (T) &STI (P) at hostel. Modern 4) Replacement of worn out kitchen facility are also planned to doors & windows in various provide in the next financial year. rooms of hostel are proposed Radio Lab/Studio to be replaced.  One digital site master/ The adjoining lawns are also well spectrum analyzer (model- maintained. Besides, lodging & 5. Renovation & modernization 5332E) make-Anirutsu has boarding facilities to the trainees, of books library facilities. been issued & installed in radio other facilities like cloth washing, STI(T) has fully computerized lab for necessary measurments. taxi on demand and consultant library with air-conditioning.  One Vector Impedance meter medical officer, on payment basis Library has more then 6000 (VIM) 9model-TE1000) are also being extended. technical books including manuals, make-Trewmace has been video cassettes, CDs etc. Reading issued & installed in radio lab Staff Welfare activity room facility is also available in the for necessary measurments. library. New editions & books are i) A TV Room at hostel with being added regularly.  One field strength meter new furniture and a TV (FSM) (model-MS2711D) of bigger screen has been Approximate 100 new technical make-Anirutsu has been issued provided for the welfare of the books including Hindi books are to & is under testing for practicals. participants attending various be purchased up to March 2013. training courses at STI(T) & New library with 40 technical  One of UPS- STI(P). books has been established in the 5kva(UNILINE) has been hostel, this library is also utilized by installed in control room ii) Covered parking bay has the users during their stay at hostel. for unintrupted supply for also been extended to switching console D-75. accommodate more vehicle of office building.

Activities Under Broadcasting Sector 183 January to March 2013 Training media of recognized institutes/ universities on payment at Capital/ Radio Lab/Studio: Digitalization There were 156 in-house Regional Stations. of radio studio is almost complete workshops & training courses & digitalization of control room is scheduled for the year 2012 for all Air India under progress. the STI(P)’s/RTI(P)’s. Amongst TV Lab/Studio: Digitalization these, four Coordinated courses STI (P), Delhi executes Voice of radio studio is almost complete were also scheduled for Programme Culture Training Programme for & digitalization of control room is officers of AIR to be conducted in Cabin Crew of Air India with a under progress. coordination with the Staff Training view of developing competence Institute (Technical) & were based that has become a crucial issue for on ‘Hard disc Based Recording establishing a smart work force that Examination System/Digital Audio Production can achieve competitive success. & Editing and Virtual Studio. A four/five days’ comprehensive Holding of examinations for programme based on myriad recruitment as well as for aspect of Voice Culture involves promotions has been temporarily Outside Paid Courses both theory and practical exercises postponed till further orders from helping trainers to hone their the Directorate. VANI Certificate Course skills. The revenue of Rs.12, All India Radio is the first 52,960/-(Twelve Lakhs Fifty Two Staff Training Institute electronic media in the country thousand & Nine hundred sixty) (Programme) where Announcers/Presenters/ was earned through these courses Comperes and News Readers have in the year Janunary to December The Staff Training Institute set the style in presentation. Based 2012. (Programmes) being the training on this unique expertise, Staff wing of Prasar Bharati situated Training Institute (Programme) IGNOU at Kingsway Camp, Delhi is has specifically designed courses responsible for training of in-service for the performers in broadcast STI (P), Delhi in collaboration personnel working in various media. VANI Certificate Course is with IGNOU, conduct practical stations of All India Radio & one such course which is helpful in training for the students of Doordarshan. It was declared as honing the skills of Presenters, etc. IGNOU undertaking PGDAPP a subordinate office of DG, AIR, (Post Graduate Diploma in Audio The five day VANI (Voice New Delhi with effect from 1st Programme Production) and Articulation and Nurturing January 1990. Subsequently other PGDRP (Post Graduate Diploma Initiative) Certificate Course six Regional Training Institutes in Radio Prasaran). These is conducted by AIR Stations. namely, STI(P).Bhubaneswar practical trainings are conducted Candidates for this course are & RTI(P) at Ahmedabad, at various identified stations of All selected after auditions at each Hyderabad, Lucknow, Shillong & India Radio. During the reporting station and then trained. Total Thiruvananthapuram came into period 100 students were imparted no. of courses conducted during force in different zones covering the training in 7 batches at 7 AIR the period was 68 in which 1115 entire region of the country with Stations. participants were trained. a module to impart training to the staff of AIR & Doordarshan. The Revenue Earned regional centers are controlled by Mass Communication (Practical the STI(P), Delhi for coordination Training) STI(P),during January to of various training programmes. December 2012 has earned net Internship (Practical training) is revenue of ` 53,69,685. imparted to the students of mass

184 Annual Report 2012-13 Total InvitedTotal Trained Total courses Details of the courses 9 9 18 2 7 9 22% 78% 50% 43 128 171 24 93 117 1713 1116 28 10 1310 23 715 10 6 11 22 23 21 10 5 8 77%12 2 16 23 91% 7 46% 83% 5 8 6 100% 12 437 73% 31% 20 8 301 144 5 100% 20% 738 6 65% 10 323 228 54% 33% 82 467 37% 7 162 90 62% 207 59 390 13 48% 289 172 50% 101 104 54 262 163 88% 125 69% 135 226 39 189 91 50 65 183 104 63 274 113 59 128 187 92 63 155 39 52 91 42% 83% 63% 957 1371 2328 544 818 1362 Prog. Admin. Total Prog. Admin. Total Prog. Admin. Total Prog. Admin. Total Prog. Admin. Total STI(P), Bhubaneswar RTI(P), Ahmedabad RTI(P), Hyderabad RTI(P), Lucknow (P), RTI Shillong RTI(P), Thi’puram Institute ScheduledSTI(P), Delhi Conducted % of conducted Grand Total

Activities Under Broadcasting Sector 185 Audience Research Unit Future Studies Planned Work to be undertaken from January to March 2013 All India Radio has been the 1. Radio household pioneer in Audience research. It enumeration. A copy of DOP&Ts O.M. has a wide net work of Audience No.36068/1/2008-Estt (Res.) 2. A survey on Vividh Bharati dated 28th July 2011 regarding Research Units across the country Channel at 37 places across operational since 1946. It provides Re-Launch of Special Recruitment the country will be conducted Drive for filling up backlog reserved programme feedback to programme during 2013. producers to plan, design, and vacancies for Scheduled Casts, modify the programmes according 3. Radio Audience Survey on Scheduled Tribes and Other to the needs, tastes and aspiration Primary Channel at 64 places Backward Classes has already been of the target audience. Apart across the country will be circulated to all heads of AIR, from this, programme ratings/ conducted during January to Capital stations including zonal listenership data are provided February 2013. CEs/DDGs, all staff sections of the to sponsors, advertisers and Directorate including P&D Unit, marketers to fulfill their commercial 4. Indian Radio Audience CCW, AR Unit, ESD and NSD objectives. Audience Research Survey 2013 on FM with a request to fill up remaining Unit also functions as data bank Channels, across the country backlog reserved vacancies of and reference section for the will be conducted during May SCs, STs and OBCs by 31st organization. During the calendar to June 2013. March 2013. The field stations year 2012-13, following audience have informed that vacancies research activities/studies were Administration Wing could not be filled up as SSC is carried out: not entertaining their recruitment requests stating that Prasar Bharati 1. Indian Radio Audience Reservation for SCs/STs/OBCs is an autonomous body. The matter Survey 2012 on FM is being taken up with the Prasar Rainbow and Gold Prasar Bharati has taken Bharati and Ministry to resolve this Channels, conducted at 25 all requisite measures for issue. places across the country. implementation of reservation for SCs/STs/OBCs categories. Public Grievance and Redressal 2. Survey on Ankhein Hain All relevant policies, directions, Anmol sponsored by Ministry and instructions issued by Nodal Mechanism of Health was conducted at Ministries /Departments for giving Grievance redressal and access 20 places across the country reservation and other benefits to mechanism has been set up at during August 2012. SCs/STs/OBCs in Government the station level, Zonal Head- services and personal matters were 3. Indian Radio Audience quarters level and the Central circulated to all the offices and Survey 2012 on Primary Headquarter level in accordance field units of AIR for necessary Channels, conducted at 30 with the guidelines of Department compliance. Liaison officers for places across the country of Administrative Reforms & SCs/STs to oversee implementation during January to March Public Grievances. Information and of statutory instructions for 2012 Facilitation counters has been set-up safeguarding the interest of the at all offices of AIR. Regular status concerned staff, in pursuance of 4. Survey on Drama festival reports on disposal of grievances O.M. No. 36038/1/2008-Estt. 2012 at AIR Cuttack during are being submitted to the Ministry (Res.) dated 14th January 2009 September 2012. of I&B. For the period 1st April were initiated. All the capital to 31st December 2012, i.e. 5. QFS on AIR Indore stations have been instructed to total Grievances received are 354 programmes during nominate Liaison Officer for SC/ through CPGRAM website till September 2012. ST. Most of the Capital Stations 11th December 2012 out of which have nominated Liaison Officer.

186 Annual Report 2012-13 267 were disposed of & remaining Engineering & Administration in and Training, appointment 87 are under process from which 15 AIR. on compassionate grounds is belongs to pension category and 72 offered to the close relatives are of general category. In All India Radio, the percentage of AIR employees who die of the women in group A, B & C is while in service and includes Implementation of Right to above 24.6%. female members of the family of the deceased. Information Act 2005 The Chairman of Prasar Bharati is a lady. There is a female officer d). AIR Staff like Technicians, All AIR Stations have broadcast working as Director (A) in Admn. Sr. Technicians, Engineering a number of programmes in Wing in DGAIR besides many Assistants, Sr. Engineering different formats to inform the lady officers in SAG, JAG, STS Assistants etc. are shift duty people regarding various provisions & JTS, levels of Programme and staff. For them shift duty is of the Right to Information Act, Engineering in AIR. incidental to their service. 2005 in order to empower people To the extent possible and contribute to transparency All AIR Stations/Offices have arrangements are made for and accountability in governance. been instructed to set up Women dropping of employees Programme Heads of all AIR Cell to look into the grievances/ including women employees Stations have been asked to complaints of sexual harassment during late night shift duty at highlight the salient feature of vide this Directorate’s Circular No. odd hours. this Act in the programme. 1/29/2008-WC/WL dated 23rd This Act has also been covered September 2008. The Women Cell e). The staff (men and women under Flagship Pragramme since has been set up at all AIR Stations/ alike) is paid the pay scales September 2008. AIR will Offices accordingly. approved by the Government. AIR employees including continue with the publicity of this female employees are granted Act in future also. Welfare activities for Women leave in accordance with In AIR 60 CPIOs and 6 employees the government rules on the Appellate Authorities in a) A number of the offices subject. Directorate and 295 CPIOs and of AIR are located in the f). AIR employees including 20 Appellate Authorities at field buildings owned by Prasar level have been designated for female employees are entitled Bharati. There is adequate to Terminal Benefits at implementation of RTI Act. In arrangement for their sitting, par with the government the year 2012 (from 1st April to drinking water etc. The employees. 31st December 2012) 466 RTI work place is adequately applications were received and illuminated. Proper toilets are g). At places where Central were replied within the stipulated available to the staff, with a Government Health Scheme time. 196 appeals were received provision for separate toilet is working, AIR employees by the Appellate Authority during for women employees, where are entitled to obtain its the period (from 1st April to 31st necessary, services. At other places, December 2012) and all were AIR employees are given the disposed off. b). At many places AIR has its benefit of Central Services own staff quarters. These are (Medical Attendance) Rules. allotted to the staff as per All Women Empowerment Under these Rules even India Radio (Allotment of private medical practitioners Residential Quarters) Rules. AIR has a vast network consisting are appointed as Authorized of 320 stations/offices spread c). In accordance with medical attendants for all over the country. There are the instructions of the the employees and their about 17666 personnel working Department of Personnel families. Wherever requested in three streams viz. Progaramme, separate authorized medical

Activities Under Broadcasting Sector 187 attendants are appointed for for PWD. All relevant policy in India combining up to 7 FM women. directions and instructions issued channels, first to design and by DOP & T from time to time are establish HDTV studio set-up for h). AIR has its system of being followed. Presidential Secretariat and Lok encouraging and providing Sabha TV, to name a few. incentives to its employees by way of grant of Akashvani BROADCAST ENGINEERING Annual Awards for Highlights For The Year Porgrammes as well as for CONSULTANTS INDIA Technical excellence and 1. Highest Turnover since a number of women are LIMITED (BECIL) incorporation of ` 146.95 awarded prizes under this Crores in financial year 2011- BECIL was incorporated on 24th scheme. 12. March 1995 to provide consultancy Accepting the & turnkey solutions to all agencies 2. Supply of 1000 KW MW recommendations of the including Government departments transmitters for AIR Rajkot Committee on Empowerment in Broadcasting and related fields. and AIR Chinsurah for of Women a new category of external services. Awards i.e. Best Women’s BECIL provides consultancy services of international standards 3. Supply of broadcasting Programme has been equipment and setting of introduced under Akashvani including turnkey solutions in the specialized fields of terrestrial & TV Channel for Bangladesh Annual Awards from 2009. Television, Dhaka. A majority of producers of satellite broadcasting, (MMDS), the Women Programmes are Cable and various IT related fields, 4. Supply of VMAS I & II to women. So ultimately the data broadcasting studios including M/s. Antrix Corporation and women may be benefitted acoustics & audio-video systems. Defence Electronics Research through this new category of Laboratory, BECIL also undertakes the awards. operation and maintenance of 5. SITC of TV studio setup for broadcast stations of all types and Consortium of Educational Reservation for Persons with descriptions. BECIL has a pool Consultants, Electornic Disabilities of in-house expertise and vast Media Monitoring Research reservoir of experts drawn from Centre-Hyderabad & The Constitution of India ensures various fields. BECIL has been Electornic Media Monitoring equality, freedom, justice and constantly improving its skills to Research Centre -Patiala, dignity of all individuals and keep itself abreast with the latest implicitly mandates an inclusive technology. In addition to the 6. Supply of Broadcasting society for all including persons projects operation and maintenance Equipment to Lok Sabha with disabilities. The Government of broadcast systems, BECIL also Television. of India enacted “The Persons with undertakes placement technicians, Disabilities (Equal Opportunities, 7. Upgradation of TV Studio at engineers and experts to various Jamia Milia Islamia. Protection of Rights and Full departments in India and abroad Participation) Act, 1995”, in the for development as well as operation 8. Supply of C-band Satellite effort to ensure equal opportunities of broadcasting projects of all types. Uplink Project at Maldives for persons with disabilities and National Broadcasting their full participation in nation BECIL has many firsts to its Corporation. building. credit like establishment of first teleport in India, first to establish 9. Establishment Of Audio Prasar Bharati has taken all private FM broadcasting station Studio At National Institute all requisite measures for at Bengaluru, first to set-up multi of Open Schooling. implementation of reservation channel FM transmission stations

188 Annual Report 2012-13 10. Supply of LCD/TFT up in the shortest possible time- Technical Audit / Certification Monitors to Doordarshan. frame. of Cable Head Ends and CATV Phase -III would bring into ambit Training Future Business Activity 218 new cities. Unlike Phase-II Telecom Regulatory Authority Scheme, Prasar Bharati's Land of India (TRAI) has authorized & Tower Infrastructure (LTI) is Television Business BECIL to conduct technical audit not likely to be available at many of the Conditional Access System places. In order to overcome this The company has already signed (CAS) and subscriber management shortcoming, BECIL has taken an agreement with Rajya Sabha system (SMS) of the digital cable advance action to identify LTIs of Secretariat for establishing their TV distribution Head-Ends and other Government organizations TV Channel. Besides this in the issue certification on behalf of and has already signed MOUs with current financial year BECIL Government of India. Management a PSU for large number of cities has signed an agreement with is expecting handsome business included in Phase - III. With these Consortium of Educational from this activity. The management initiatives, BECIL has kept itself Consultants, AJK MCRC Jamia is hopeful that with start of training in readiness to take up the Phase Millia Islamia, National Institute activity, it will be able to generate - III Scheme and serve the public of Open Schooling (NIOS), good business in this area. For more through private radio broadcasters EMMRC Roorkee, Jodhpur, information please visit www.becil. participation including its old clients and Indore for setting up studio com facilities. Management is expecting and prospective new ones with zeal that in the current financial all the through a single window approach. projects will be commissioned and ELECTRONIC MEDIA also expecting new projects from Project related strengthening MONITORING CENTRE various educational institutions. internal security of the country (EMMC) FM Phase-III The another Project Group of BECIL has been actively involved Government of India, Ministry After the success of FM Phase in providing Internal Security of Information & Broadcasting, - II, in which 245 channels were related end to end solutions has established a state-of the-art operationalized in a span of 12-24 on turnkey basis to various law Electronic Media Monitoring months, the Government has issued enforcing agencies in the country. In Centre (EMMC) to effectively new policy guidelines for Phase - this regard BECIL has successfully monitor and record the content III on 25th July, 2011. Phase - III integrated and implemented a of various TV channels beaming would be a very ambitious scheme VSAT Monitoring and Analysis over the Indian territories for offering 830 channels in 290 cities System. Additionally, BECIL has any violations of codes framed across the country. The e-auction developed competencies in the areas under the Cable Television for these channels is expected to of Cellular Surveillance System Networks (Regulation) Act 1995. take place in 2 batches, the first including Interception, Monitoring EMMC is a revamped form of batch of which is likely to include and Analysis. BECIL has the former Central Monitoring among others, 152 vacant and cooperation with some of the best Services (CMS) which has been additional channels of Phase- original equipment manufacturers instrumental in the collection of II in 72 cities where Common in the areas of Signal Intelligence Open Source Intelligence and Transmission Infrastructures and Electronic Warfare Systems. also in the monitoring of news and (CTIs) have already been created BECIL has been able to establish news-based programmes of foreign by BECIL. Without waiting for itself as a reputed system integrator radio stations in India. One of the the e-auction process to commence, and a single point solution youngest among the government BECIL has already initiated system provider for all kinds of internal owned media units, EMMC in design process for these channels so security related and access control its present form was set up on 9th that these channel can be brought requirements. June, 2008.

Activities Under Broadcasting Sector 189 Figure 1 : Graphical representation of violations (category wise)

Figure 2 : Graphical representation of violations in 'not showing CBFC Certification' and 'Advertisements' (month-wise)

As the Centre has been entrusted about 180 channels on a 24x7 basis and Channel Monitoring set up, with the work of monitoring the for the above said purpose. and Data Storage Facility. It readies contents of (a) All TV channels the Centre to store the broadcast- up-linking and down linking in Technical Infrastructure for content of TV channels for 90 India to check the violations days and review the same as and (b) Any other such work relating Monitoring when required. This technical to monitoring of contents of infrastructure also facilitates the broadcasting sector assigned by EMMC has been equipped with creation of metadata to assist the Government from time to time, Satellite Dishes, Satellite TV reporting, retrieval and archiving of EMMC, presently, records around Monitoring System comprising the logged footage and content. 300 TV channels and monitors Loggers, Editing system, Servers

190 Annual Report 2012-13 Monitoring & Scrutiny of Significant Activities are given to the newly inducted Violations employees to develop their Inauguration of New Monitoring monitoring skills. Performance Appraisal of Monitors, Senior EMMC provides reports on Hall Monitors, Content Auditors, Shift violations along with the recorded Managers, and Technicians has clips to the Scrutiny Committee. During the period, the been undertaken with relevant The Scrutiny Committee examines infrastructure at EMMC has been parameters. Best performers have those violations and forwards its upgraded with the inauguration of been identified by the Performance findings to the Ministry of I & B state-of-the-art Monitoring Hall by Appraisal Committee and and other bodies for further action. the Secretary, Ministry of I & B, have been given Certificate of In the period under report, EMMC Shri Uday Kumar Varma on 22nd Appreciation by Secretary, I & B. has reported around 43,076 October 2012. In the function, rough violations under the Cable Secretary also soft-launched the Television Networks (Regulation) Centre’s new website, www.emmc. National Integration Week Act 1995. Out of these, 14403 gov.in. violations have been submitted EMMC celebrated the National Integration Week (19th to 24th before the Scrutiny Committee. Special Reports Till December 2012, the Scrutiny November 2012) – Quami Ekta – with special homage to Shri Committee has met 5 times. EMMC also identifies and flags Rabindranath Tagore, as part the discrepancies monitored if of the year-long celebrations to EMMC identifies topical matters any in the dissemination of public commemorate the 150th birth of immense public importance campaign of flagship programmes. anniversary of the Nobel Laureate. and generates daily reports to EMMC has submitted Special the Ministry for evaluation and Reports on the coverage in various for taking action, if necessary. In television channels of relevant Future Plans addition, the Centre helps other issues and events that concern ministries and organizations of the Government. In addition,  Upgrading Technical Government of India to assess reports on the publicity campaign Infrastructure. public opinion on issues of national of digitalization of TV channels  Monitoring & Regulation of and international importance. and the advertisement of ‘Bharat broadcast content of Private Such feedback system helps the Nirman’ were prepared and sent to FM Radio. Government take decisions in the Ministry. public interest.  Increase the number of TV Over the years, EMMC has been Human Resource Management channels monitored to 1500. evolving as a model monitoring  Establishment of EMMC unit that assists the Ministry of As a measure to improve the quality of human resource, the Centre Research and Analysis Wing I & B to effectively regulate the (RAW). violations in electronic media. runs a One Week Orientation EMMC has enabled the Ministry Programme to train the newly  Establishment of Training Cell. to initiate action without depending inducted staff. Besides, a Refresher  on the recordings provided by the Programme is being conducted Collaboration with other Media channels. Thus EMMC has been to enhance the expertise and Institutions. carrying out efficiently the entrusted upgrade the skills of the existing duty to strengthen the broadcast- personnel. Demo lectures on the content regulatory system and has use of technical set up and on reduced the time period required for the application of Programme taking action in case of violations. Code and Advertisement Code

Activities Under Broadcasting Sector 191 Cinestar Akshay Kumar lighting the lamp to inaugurate the 43rd International Film Festival (IFFI-2012), in Panaji, Goa on November 20, 2012. The Governor of Goa, Shri Bharat Vir Wanchoo, the Minister of State (Independent Charge) for Information & Broadcasting, Shri Manish Tewari, The Chief Minister of Goa, Shri Manohar Parrikar and the Secretary, Ministry of Information & Broadcasting, Shri Uday Kumar Varma are also seen in the picture.

192 Annual Report 2012-13 FILM INDUSTRY 1. An amount of ` 400 lakhs had been earmarked for 2012-13 in respect of the Plan Scheme "Participation in Film Festivals/Markets in India and abroad". Under Chapter the Scheme, the Ministry has participated in Cannes Film Festival, 2012 and Film Bazaar on the sidelines of International Film Festival of India (IFFI) 2012 at Goa. The objective of the schme is to provide Indian Film makers a platform for marketing their films in overseas markets as well as to promote India as 6 film shooting destination. 2. Films arriving in India for participation in film festivals are provided exemption from customs duty subject ACTIVITIES UNDER to fulfilment of certain conditions. During the period from April to December FILMS SECTOR 2012, exemptions were given to several foreign films which participated in ten film festivals organized in India.

3. This Ministry also issues permissionfor shooting of foreign feature films in India, subject to fulfilment of certain conditions. Requests for grant of permission to 5 foreign feature films were received from April to December 2012. Permission was granted to 14 foreign feature films for shooting.

4. India signed Audio-Visual Co-production Agreement with Poland and Spain during 2012. The Ministry already has agreements with

Activities Under Films Sector 193 the Governments of Italy, integration. In the year 2012 (3) International Documentary, Germany, Brazil, UK, Films Division organized the Short and Animation Film Festival France and New Zealand. 12th Mumbai International Film and (4) Administration. Festival for Documentary, Short & Animation Films (MIFF-2012) at (1) Production Wing FILMS DIVISION National Centre for the Performing Arts (NCPA), Mumbai in The production wing is responsible (www.filmsdivision.org) cooperation with the Government of for production of films such as Maharashtra. The Films Division has been (1) Documentary Films (2) Short motivating the broadest spectrum The Division produces Feature Films specially designed for of the Indian public with a view to documentaries, short films, rural audience (3) Animation Films enlisting their active participation animation films and news and (4) Video Films. In addition to in nation building activities. It magazines from its headquarters the headquarters at Mumbai, three has maintained a record of Indian at Mumbai, films on Defence production centers of the Division history on celluloid. The aims and family welfare from its Delhi are located at Bengaluru, Kolkata and objectives of the Division, unit and short fiction films for and New Delhi. focused on national perspectives, rural audience from the regional are to educate and motivate production centers at Kolkata The theme and topic of people in the implementation and Bengaluru. The Division documentary films covers almost all of national programmes and to caters to nearly 6000 cinema the issues of national importance. project the image of the land and theatres all over the country and the heritage of the country to to the non-theatrical circuits like Normally, the Division reserves Indian and foreign audiences. The units of the Directorate of Field certain quota of its production Division also aims at fostering the Publicity, mobile units of the State schedule for allotment to growth of the documentary film Governments, Doordarshan, independent film makers from movement, which is of immense field units of the Department all over the country with a significance in the field of national of Family Welfare, educational view to encourage individual information, communication and institutions, film societies and talent and thus promoting the voluntary organizations. The documentary movement in the documentaries and newsreels country. In addition to its normal of State Governments are also production programme, the featured in the Division’s release on Division provides assistance to all the theatrical circuit. Films Division the Ministries and Departments also sell prints, stock shots, video of Government including public cassettes and distribution rights of sector organizations in producing documentaries and feature films documentary films. in India and abroad. Apart from production of films, Films Division Newsreel Wing of Films Division also gives on hire, its studio, encompasses a network spread over recording theatre, editing rooms & main cities and towns including other cine equipments to private State and Union Territory capital film makers. engaged in covering of major Events, VVIP visits, etc to the different parts of the country and Various Wings of Films Division abroad and other events like natural calamities etc. This coverage is used The organization of the Division is for making the news magazines broadly divided into four wings viz. and also in compilation of archival (1) Production, (2) Distribution, material.

194 Annual Report 2012-13 Cartoon Film Unit of Films (2) Distribution Wing approved film to all the cinema Division has also become high- theatres (required under the tech with computer animation The Distribution Wing is Central Cinematograph Act, 1952) replacing cell or classical animation. headed by the Officer-in-charge execution of agreement, issue of Equipped with state-of-the art of Distribution and control 10 Films Division Certificate as well technology both in hardware and Distribution Branch Offices as collection of 1% rent from the software, the Unit now can churn situated in Bengaluru, Chennai, exhibitors. Distribution wing has out productions in U.S. animation, Hyderabad, Kolkata, Lucknow, made the Film Festivals a regular 2-D and 3-D animation with Madurai, Mumbai, Nagpur, activity at state and district level. advanced software including Opus, Thiruvananthapuram and It also distributes prints of selected Concerto, High-End and Maya. Vijayawada. These branches films of Film Division to Indian are responsible for the supply of Missions abroad.

(3) Administration Wing

The Administration Wing consists of Finance, Personnel, Stores, Accounts, Factory Management and General Administration. This Wing is under the control of Senior Administrative Officer.

Details of Staff Strength / Staff in position in respect of Films Division as on 30th November 2012:

Sr. No. Category Sanctioned Strength Staff in Position No. of posts vacant AB C D E 1 Group ‘A’ 44 17 27 2 Group ‘B’ 259 202 57 3 Group ‘C’ 518 409 109 Total 821 628 193

Representation of SC, ST & OBC in the Service

Government orders/ instructions regarding representation of SC, ST & OBC candidates in service is followed and the prescribed reservation roster are maintained.

Details of Representation of SC, ST, OBC & Women Employees as on 22nd November 2012:

Group Total SC % of SC ST Emp. % of ST OBC % of Women of Post Employee Emp. Emp. Emp. Emp. OBC Emp. in position Emp. Group A 14 4 28.57 Nil Nil 4 28.57 2 Group B 202 47 23.26 16 7.92 20 9.90 33 Group C 409 123 29.99 27 6.58 61 14.91 80 Total 628 174 27.71 43 6.85 85 13.53 115

Activities Under Films Sector 195 Details of backlog vacancies for SC/ST/OBC in as on date:

Sr. Category Sanctioned Staff in Number of Backlog Backlog Backlog No. Strength as on position as on Posts vacant in SC in ST in OBC 30.11.12 30.11.12 1 Group A 44 17 27 1 1 2 2 Group B 259 202 57 4 1 10 3 Group C 518 409 109 8 4 20 Total 821 628 193 13 6 32

Persons With Disabilities grown in size and stature as one of Following posts have been identified to be filled up from amongst the the premier international events of physically handicapped persons:- the documentary film movement. The biennial MIFF is attended by a large number of prominent Group C Group D (now documentary and short filmmakers upgraded as Group ‘C’) and intellectuals, students from Assistant Layout Artist, Artist Grade I, Peon, Packer India and other parts of the world. Artist Grade II, Asstt. Editor Grade I, Nearly, 35 countries with more than Asstt. Editor Grade II, Asstt. Recordist, 700 entries participate in every Assistant, Lower Division Clerk edition of the festival.

(4) Film Library Section Highlights of The Year (April to The Film Library of Films Division is a treasure of valuable archival material December 2012) of India’s contemporary history and its rich heritage and artistic traditions. It  Films Division produced 69 is in great demand by film makers throughout the world. It contributes vital documentary films, with 17 footage for the production of films by rendering services besides bringing out films produced departmentally revenue through the stock footage sale. The total collection of Film Library is and 52 films through Outside about 1.9 lakh items of 8344 titles which include original picture negatives, Producers. dupe/inter negatives, sound negatives, master /inter positives, saturated prints, pre-dub sound negatives, 16mm prints, library prints, answer prints,  Films Division released 7084 etc. The films are categorized based on the archival value as Most Precious, prints of 30 approved films of Precious and Normal films. the Division in cinema houses throughout the country.

Mumbai International Film Festival (MIFF)  Films Division films entered into 6 National/International The 12th MIFF was organized successfully during 3rd to 9th February, Film Festivals. 2012 at National Centre for the Performing Arts (NCPA), Mumbai in cooperation with the Government of Maharashtra. The aim of the MIFF  Films Division has conducted/ is the dissemination of images contributing to wider knowledge and close organized eleven film festivals knit fraternity among the nations of the world. This event provides a unique in collaboration with Schools/ opportunity and platform to filmmakers, film producers, distributors, colleges & various institutions exhibitors and film critics from different countries to meet and interact during through its branch offices within the festival. Over the years, MIFF has become a preferred and much awaited India and 71 films on various event for filmmakers to showcase their work, interact and exchange ideas. subjects/issues were screened in MIFF began its historic journey way back in 1990 and since then it has these Festivals. 196 Annual Report 2012-13  Films Division screened 131  To exhibit the work of noted The Director General has been films on different subjects in 21 directors, producers, institutions nominated as Public Grievances Special Screenings organized etc. for the benefit of visitors/ Officer for Films Division by various organizations / film enthusiasts; Institutions/ Schools/ Colleges  etc. To arrange seminars, Cinema Mayur Pankhi; Mib workshops for upcoming film Tableau on 100 Years of  Films Division conducted makers; special screening of 63 films of Indian Cinema  the Films Division and outside To generate interest in the producer’s films in FD Zone future generation in the field of 2013 is a significant year for Indian every Saturday. documentary film movement. culture, art, entertainment, and the people of India. It marks the  Twenty students from six The Museum will be set up at an completion of 100 years of India’s different institutions & studios estimated cost of `121.55 crore. most cherished form of story telling visited Films Division to gain The work relating to construction of – the Indian Cinema. information about film making the museum is in progress. and to learn & understand how What began as a form of story exactly people coordinate and (2) Production of Films telling and entertainment has work behind the cameras. transformed over the years into a Under the plan scheme, Films platform for social change.  A special screening of 32 Division has produced 69 Milestone Documentary films documentary films during the The Ministry is undertaking several curated by Films Division was period 1st April to 20th November initiatives to share and celebrate held at 43rd IFFI, Goa. 2012. this milestone with the people of India and also with people across  An exhibition depicting the globe. As part of the Centenary the history of 100 Years of (3) Webcasting and Digitalization Celebrations, the Ministry Cinema was organized at Kala of the Films by the Division Film commissioned the National Film Academy at 43rd IFFI, Goa as Development Corporation Ltd. part of Centenary Celebration Over a period of 60 years Films (NFDC) to design and create a of Indian Cinema. Division has accumulated a Tableau to commemorate 100 years collection of 8131 films including of Indian Cinema, that participated New Initiatives archival footage, news reel, Nnws in the Republic Day Celebrations, magazine, documentary, Animation 2013. and short films. Films Division (1) Setting up of National Museum has digitalized 7443 films so far. The Central theme of the Tableau of Indian Cinema A sum of Rs 90 Lakhs has been was Cinema – Mayur Pankhi – a earmarked for the year 2012-13 symbolic re-interpretation of the Films Division has envisaged to for webcasting of Films Division’s mythological flying bird-boat. It establish a National Museum films. represents Indian Cinema as a of Indian Cinema at the Films carrier of the nation’s collective Division Complex, Mumbai: Public Grievances Redressal imagination; with gigantic celluloid  To encapsulate the socio- sails, suggesting how the vision cultural history of India as Mechanism of directors through the ages, revealed through the evolution harnessed on film, has propelled the In accordance with the nation’s imagination forward. of cinema; instructions/ guidelines issued  To develop a research centre by the Government on the issue The deck divided in two parts - focusing on the effect of cinema mechanism for redressing public represented love and hope. The on society; grievances has been established. first had the ubiquitous mustard

Activities Under Films Sector 197 fields with the dancing duo from Indian film actor Irfaan Khan to connect with millions of viewers not just in ‘Dilwale Dulhania Le Jayenge’ - India but across the world. symbolizing mainstream cinema’s depiction of ‘utopian love’ that The Tableau symbolized 100 years of love and hope...Indian aspirations and conquers all opposition. The second dreams - brought alive on the Indian screen. part symbolized parallel cinema’s quest to portray ‘hope amidst strife’ - through two iconic scenes from CHILDREN’ FILM SOCIETY, INDIA (CFSI) Indian Cinema (Apu and Durga from Pather Panchali and Radha (www.cfsindia.org) from Mother India)

The Peacock, our National bird, Introduction/ Overview stands for beauty and fantasy. The Children’s Film Society, India (CFSI) was established in May 1955 under silver colour is symbolic of the silver the aegis of the Ministry of Information & Broadcasting, Government of screen, with names of landmark India, on the recommendations of Film Inquiry Committee (1949) at the movies from across the country instance of the then Prime Minister, Pt. Jawaharlal Nehru whose concern for embedded on it. The names are children requires no amplification. The organization is registered under the robbed of colour and therefore their Societies Registration Act XXI of 1860 with the main objective of providing individual identity, as if to say that children and young people with ‘value based’ entertainment through the no individual film is larger than medium of films. Indian cinema. Organizational setup The Tableau was led in front by the ubiquitous Indian way of beginning Budget: ` 12 crore has been provided to CFSI under plan schemes a film shoot; by the breaking of a 'production of children's films' and 'exhibition of children's films in schools' coconut, with marigold flowers and for the year 2012-13. ` 1.55 crore has been provided to CFSI under non- green leaves representing colours of plan for the year 2012-13 which is meant for salary. the Indian tricolour.

The circular portholes paid homage to the Indian music tradition, legendary music directors and playback singers who have created evergreen and memorable melodies.

The Tableau paid homage not to any individual or any one film but to the Indian Cinema and to the iconic characters that have captured the nation's imagination over the years. Costumed marchers pay Production Activities (April to December 2012) tribute to landmark characters from Films under production: Indian Cinema. 1. Gopi Gawaiya Bagha Bajaiya: (Hindi Animation) A one-minute audio track Dir: Shilpa Ranade accompanied the Cinema Mayur Pankhi as it went across the 2. Kaphal/Hindi Feature Rajpath on the 26th. The voice Dir: Batul Mukhtiar over was done by the renowned 3. Dubbing and Subtitlng of films is also undertaken.

198 Annual Report 2012-13 Marketing Activities (April to December 2012) CFSI’s Film 'Gattu' was released commercially on 20th July 2012 CFSI shoulders a huge responsibility of catering to the children audience all in 55 cities. The film has been a over India through its film exhibition activity. From 2007, CFSI films are charm to the audiences and has exhibited free in urban as well as rural parts of the country, benefiting the won accolades all over the world. school going as well as non-school going children. The pattern of exhibition It was the only official entry from can be broadly divided into following categories:- India at the Berlin International Film Festival, where it earned Sr. No. Activity No. of Shows Audience a Special Mention Award by International Jury for Generations A. District Level Film 1,915 8,80,001 Berlin International Film Festival Festivals/Summer Bonanza 2012. B. Individual Shows. 32 16,000 A. LCD shows in schools for 6,878 16,07,700 Activities Planned (January to March 2013) rural & Tribal children Total 8,825 25,03,701 A. District Level Children’s Film Festivals in collaboration with CFSI’s marketing division with its Head Office at Mumbai & Zonal Offices District Administration. at Delhi and Chennai is trying to reach out to the targeted audience. The B. LCD shows in schools small unit of marketing could reach out to a record number of 25, 03,701 through NGO’s & Nehru children by arranging free screenings of CFSI's films. CFSI organised 8,825 Yuva Kendra. shows during the period. Eight films of CFSI were telecast on National Network. C. State Level Children’s Film Festivals in North East in collaboration with Cultural Department.

Children Film Show by CFSI at Oasis E.M. School, Santhi Nagar, Tirupati

Activities Under Films Sector 199 FILM & TELEVISION The Institute consists of two 1974. Short-Term courses are also Wings: The Film Wing and the conducted in specialized areas INSTITUTE OF INDIA, PUNE TV Wing. It offers courses in for the Doordarshan staff, IIS both Film and Television. The Probationers etc. (www.ftiindia.org) three year courses lead to award of Post Graduate Diploma in The Film Institute of India was Direction; Cinematography; Sound Highlights of the Year set-up in Pune by the Government Recording & Sound Design; As a part of the celebrations of of India in 1960 under the Ministry and Editing. The Institute also 100 Years of Indian Cinema, of Information & Broadcasting. offers Two Year Post Graduate FTII and All India Radio, Following the addition of Television Diploma Courses in Acting and Pune organized a programme on Wing in 1974, the Institute was re- Art Direction and Production 'Classical Music in Indian Cinema' designated as Film and Television Design; One Year Post Graduate at the main theatre of the Institute. Institute of India (FTII). The Certificate Course in Feature Film Renowned Flute exponent, Institute was registered as a Society Screenplay Writing and One Padma Vibhushan Pt. Hariprasad in 1974 under the Registration and Half Year Certificate Course Chaurasia, Veteran Music Director, of Societies’ Act, 1860. The in Animation and Computer Pyarelal (Laxmikant – Pyarelal FTII Society consists of eminent Graphics. The television courses fame), noted Classical singer personalities connected with Film, consist of One Year Post Graduate Padmabhushan Pt Rajan & Pt Television, Communication, Certificate Course in Television Sajan Mishra interacted and shared Culture, Alumni of the Institute with specializations in Direction, their experiences with staff and and Ex-Officio Government Electronic Cinematography, Video students. The event also saw a Members. The Institute is governed Editing, Sound Recording & TV lecture-cum-demonstration by Shri by a Governing Council, headed by Engineering. a Chairman, the current Chairman Pankaj Rag, Music Researcher being renowned Scriptwriter and FTII provides higher and focusing on various trends of Director, Shri. Saeed Mirza. The professional education and technical classical music featured in Indian academic policies of the Institute expertise in the art and technique films over the years. are formulated by the Academic of film-making and television FTII along with NFAI scheduled Council. The matters involving production. In-service training a showcase of films and biopics finance are controlled by the is also provided to the officers of on eminent personalities who have Standing Finance Committee. all grades of Doordarshan, since

Artists performing regional traditional dance at the inaugural ceremony of the 43rd International Film Festival of India (IFFI-2012), in Panaji, Goa on November 20, 2012. 200 Annual Report 2012-13 been honoured with prestigious Shri. Sandeep Chatterjee student) bagged the Swarna Kamal Dadasaheb Phalke Award. The (Professor, Film Direction) and and cash prize of Rs.2, 50,000/- function was inaugurated by veteran Shri Naveen Padmanabh (Final for Best Film under Feature Film film maker Sai Paranjpe. The year Direction student) visited Category. first film screened on the occasion "Taiwan National University of Student films ‘Afterglow’ (Dir. was Achhut Kanya (Dir. Franz Arts" in Taipei on an invitation Kaushal Oza) and ‘Allah is Great’ Osten, Hindi, B&W, 1936), through the Government of India (Dir. Andrea Iannetta) were dedicated to & featuring Devika (DFF) for ‘A week on Indian selected in the Non-Feature films Rani and Ashok Kumar followed Cinema’ celebration by the Section of Indian Panorama, 2012 by screening of a documentary University. They represented a for 43rd International Film Festival film ‘Dream Takes Wings’ (B&W, selection of films from FTII and of India, (IFFI), Goa. 1970, 18min, Films Division) Professor Sandeep Chatterjee by Gajanan Jagirdar. This was delivered an introductory lecture 59 FTII films under two separate made by Phalke Birth Centenary on "Post Independence Indian packages (apart from two FTII Committee on the occasion of Birth Cinema". They also visited two diploma films which were selected Centenary of Dadasaheb Phalke. other film schools in Taipei and under Indian Panorama Section) Hong Kong. were specially screened at the Community Radio of FTII (Radio 43rd IFFI. One of those packages FTII), along with UNICEF FTII Films at National Film Awards was curated by GRAFTII, conducted a four day workshop and International Film Festival of the association of alumni FTII near Aurangabad, in Maharashtra India students. for a group of 23 adolescent girls identified by UNICEF. In FTII bagged two 59th National ‘Anhey Ghorhey Da Daan’ a continuation, second workshop Film Awards. Gautam Nair feature film directed by Gurwinder was conducted at Yavatmal for won Best Audiography for 1, 2 Singh (ex-FTII student) bagged the adolescent girls. During both (Direction Prantik Basu) with the Golden Peacock and cash prize the workshops, audio content was Rajat Kamal and a cash prize of of ` 40 lakhs for Best Film. created by the girls that would be Rs. 50,000/-. Airawat (Direction disseminated from Community Renu Savant) was honored with Other Awards Special Mention Certificate. Radio of FTII as well as from ‘Rizwan’ a diploma film by Deepti other community radios through Deool a feature film directed Khurana won Special Jury Mention UNICEF. by Umesh Kulkarni (Ex-FTII at 5th International Short and

The Director, IFFI, Shri Shanker Mohan felicitated the International Jury members at the inaugural ceremony of the 43rd International Film Festival of India (IFFI-2012), in Panaji, Goa on November 20, 2012. Activities Under Films Sector 201 Documentary Film Festival of Nagari (Cinematographer – Srijit Afterglow (Dir.Kaushal Oza) Kerala held from 8th to 12th June, Basu) has achieved similar accolade won Patton Award for the Best 2012 in the Short Film Competition. Indian Film at 10th Kalpanirjhar Besides, Kaun Kamleshwar International Short Fiction Film Three student of FTII have won (Cinematographer – Rangoli Festival, Kolkata. the Cinematography awards in Agrawal) and Moon Stars Fujifilm – Indradhanush Film Lovers (Cinematographer – G. Chumbak (Dir. Gaurav Shimpi) School Competition. The Film Balakrishna Sharma) are the won Special Jury Award in the Rizwan (Cinematographer – specially acknowledged films by the Kyoto International Student Film Akash Agrawal) has won in the jury members. & Video Festival. Diploma Section while Prabhat

Participation of FTII Student Films in various Film Festivals

Sr. No. Name of the Film Name of The Festival Name of the Student 1 One, Two 12th Mumbai International Film Festival for Prantik Basu Documentary, Short & Animation Film, SIGNS 2012, Federation of Film Societies of India – KERALAM 2 Khara Karodpati 12th Mumbai International Film Festival for Piyush Thakur Documentary, Short & Animation Film 3 Fish SIGNS 2012, Federation of Film Societies of India – Pranjal Dua KERALAM, 4th Jaipur International Film Festival (JIFF) 4 Moksh 4th Jaipur International Film Festival (JIFF) Bijaya Kumar 5 Stolen Dreams Phurba T. Lama 6 Ru 3 Satindar Bedi 7 Airawat Renu Sawant 8 Delek Tashi Sanyukta Sharma 9 Samvaad Ameya Gore 10 Memories Gayatri Joshi 11 Open Café v2.5 Naveen Padmanabhan 12 Ate Roll 17th Split Film Festival (International Festival of New Jessica Sadana Film) 13 Golden Mango International Student Film and Video Festival of Govinda Raju Beijing Film Academy (ISFVF). 14 Chumbak Kyoto International Student Film and Video Festival, Gaurav Shimpi 10th Kalpanirjhar International Short Fiction Film Festival, Kolkata 15 Allah Is Great River to River - Florence Indian Film Festival, Italy, Andrea Iannetta 43rd International Film Festival of India(IFFI), Goa 16 Afterglow River to River - Florence Indian Film Festival, Italy, Kaushal Oza 10th Kalpanirjhar International Short Fiction Film Festival, Kolkata, 43rd International Film Festival of India(IFFI), Goa

202 Annual Report 2012-13 Sr. No. Name of the Film Name of The Festival Name of the Student 17 Green Balcony River to River - Florence Indian Film Festival, Italy Faisal Rahman Aunty 18 Rizwan 10th Kalpanirjhar International Short Fiction Film Deepti Khurana Festival, Kolkata 19 Shabda 10th Kalpanirjhar International Short Fiction Film Indranil Kashyap Festival, Kolkata 20 Cat People 10th Kalpanirjhar International Short Fiction Film Kuriakose Saju Vaisian Festival, Kolkata 12th Osian’s Cinefan Film Festival, New Delhi 21 Kaatal 20th Rio De Janeiro International Short Film Festival - Vikrant Pawar Curta Cinema 2012, Brazil.

Course Wise Total Number of Students on Roll as on December 2012

Batch Three Year Acting Art Animation Certificate SPW Total Diploma Direction Course In Tel. 2007 42 - - - - - 42 2008 50 - - - - - 50 2009 47 - - - - - 47 2011 59 21 08 11 - - 99 2012 48 12 10 - 48 11 129 246 33 18 11 11 367

Finance

The total grant-in-aid under Plan of ` 700 Lakh (Grant-in-Aid for Creation of Assets ` 600 Lakh and grant-in-aid General of ` 100 Lakh) has been proposed in the Annual Plan for the year 2012-13 initially. The same has been proposed in the Revised Estimate 2012-13.

Actual expenditure of the Institute for the Financial Year 2011-12

(` in lakhs) Revised Final Grant Actual Estimates Expenditure Plan Grant-in-Aid for Creation of Assets 746.00 746.00 812.51* Grant-in-Aid General 186.00 186.00 121.75 Global Film School 20.00 11.13 8.87 Sub-Total (A) 952.00 943.13 943.13 *(The excess expenditure incurred from the Grant-in-Aid-General). The final grant of ` 943.13 lakhs under the Plan has been fully utilized.

Activities Under Films Sector 203 (` In lakhs) Non - Revised Final Grant Actual Plan Estimates Expenditure Grant-in-Aid for Creation of Assets 5.00 5.00 6.65 Grant-in-Aid for Salaries 1445.00 1445.00 1253.00 Grant-in-Aid General 398.65 Sub-Total (B) 1450.00 1450.00 1658.30** Total (A+B) 2402.00 2393.13 2601.45** ** (The excess expenditure incurred from the Revenue Receipt).

SATYAJIT RAY FILM & TELEVISION INSTITUTE, KOLKATA

(http://srfti.gov.in)

Satyajit Ray Film and Television Institute (SRFTI), Kolkata was established by the Government of India as an autonomous educational institution under the administrative control of the Ministry and was registered under West Bengal Societies Registration Act, 1961. SRFTI is the second national level film training institute named after the legendary film maestro Satyajit Ray.

Workshop on Film Appreciation for school children to celebrate 100 years of Indian Cinema

204 Annual Report 2012-13 Management & Organizational Audiography, the Institute has management system have embarked upon introduction of already been implemented. Framework 2 new disciplines i.e. Production Management and Animation. d) Procurement of new SRFTI, an autonomous academic equipment is done regularly institute is run by a Society In view of the growing demand of in all Departments to keep constituted by the Government of specially trained manpower in the pace with the contemporary India. The Society headed by a field of Production Management, pedagogic methodologies in President, runs the Institute through the Institute has started a three-year the field of cinema and digital a Governing Council (GC) that is Post-Graduate Diploma course in platform. constituted with select members of Production Management with an Society. The Governing Council at intake of 10 students in each batch, 3. Policy for Persons with the behest of the Society, functions with an existing potential to fill up Disabilities: as the Apex Body for all policy 12 seats. This Department has formulations of the Institute. It also commenced functioning w.e.f. 26th SRFTI being an educational sets up different committees/bodies November 2012 Institution has got limited/ as deemed necessary viz. Academic specified role to play in the Society. Council, Standing Finance The Institute is scheduled to start However, during the admission Committee etc. The Government a 2-year post graduate diploma process, effective campaign is is represented in the Society, course in animation from the undertaken on regular basis to Governing Council and Standing academic year 2013. In this two ensure equal rights for Persons with Finance Committee through ex- year course, students will learn Disabilities. All the facilities like officio members who are officials traditional animation techniques as Auditorium, Hostel, Medical etc. of the Ministry of Information well as computer aided animation are equally accessible to the Persons & Broadcasting, Government of using the advanced 2D and 3 D with Disabilities [except persons India and various media units. software. with visual and hearing impairment The Director of the institute, as the Institute is for visual media]. appointed by Government of India, 2. Modernization: Internet room and Library are discharges the responsibilities of situated in the ground floor to Chief Executive Officer of the a) Major functional activities enable easy and proper access to the Institute, who is assisted by the have already been Persons with Disabilities. Regular Dean for academic and Registrar computerized by the use workshops and discussions are for administrative activities. of different modules for held by the students and faculty payment, procurement, to promote awareness among the 1. Activities: production costing, academic public. SRFTI ensures reservation routine generation and policy of the Government in The institute offers three-year Stock maintenance. This admission and employment. regular Post-Graduate Diploma Computerization is expected courses in Direction & Screenplay to help the Institute in Writing, Cinematography, Editing managing the major activities 4. e-Commerce & Audiography. Apart from these in a better coordinated Receipt of grants-in-aid from the courses, the institute also undertakes manner through integration of Ministry is received through ECS. short and medium term courses on major functional areas. Some of the remittance & payments areas related to film and television. b) Library automation by using i.e. telephone bills etc. are paid In addition to regular academic RFID technology is likely to through ECS. Various Ministerial programmes in 4 major areas be implemented in near future. correspondences are forwarded of film making i.e. Direction through e-mail. Admission Notice, c) Open source-based digital & Screenplay Writing, Motion Tender Notice etc. are displayed in library and document Picture Photography, Editing and the website of the Institute.

Activities Under Films Sector 205 5. Community Radio Station: like essay writing, noting and dictation, recitation etc. During the closing ceremony of Hindi Fortnight, a cultural programme was also organized. SRFTI runs a Community Radio Regular Quarterly meetings are organized in the chairmanship of Head of from Monday to Friday during the the Office to ensure proper implementation of the Official Language Policies, normal office hour for broadcasting as instructed by the Government of India, from time to time. regular programmes for the community. 7. Finance 6. Rajbhasha: Budget Grants: Details of grants-in aid sanctioned under Revenue (Plan & Non Plan) and Capital (Plan) and actual expenditure during 2010-11 Official Language Programmes for and 2011-12 are given below: the year 2012-13 are implemented by this Institute under the guidance (Rupees in Lakhs) of Chairman, OLIC, SRFTI. Year Sanctioned Grants in Actual Expenditure Apart from this, regular training aid/Grants Received programmes & workshops are also held. Various competitions are Non Plan Plan Non Plan Plan organized during each workshop 2011-2012 739.00 880.00 729.80 879.98 and cash prizes are distributed 2012-13 (upto 644.03 600.00 644.00 480.00 among the winners. Hindi 31.12.12) Pakhwara was organized at SRFTI Note : Statutory audit of the accounts of the Institute for the year 2011-12 from 14 to 28 September 2012 in has been duly carried out by the CAG nominated Chartered Accountants which large number of employees Firm. Further, the office of the CAG has also audited the accounts of the participated in various competitions Institute for the year 2010-11.

Director, SRFTI lighting the lamp in the presence of Secretary, I & B, Shri Uday Kumar Varma and noted film makers Shri Basu Chatterjee & Shri Girish Kasaravalli at the inaugural ceremony of ‘CLAPSTICK’ 2012

206 Annual Report 2012-13 8. Vigilance Report by Shri Mohan Kumar iv) SRFTI has organized a Film Valasala, a student of this Appreciation Programme for a) Vigilance Offi cer/Activities: Institute, was selected for the students of Bharatendu screening at the 62nd Berlin Natya Academy, Lucknow, i) The Registrar of the Institute Film Festival, Germany in from 18th June to 10th is the ex-officio Chief February, 2012. Similarly, August 2012. Vigilance Officer of the Ms. Torsha Banerjee, another Institute. student was invited by the v) On 10th October 2012, a selection of SRFTI ii) The Institute presently having VGIK Internal Affairs, students’ films were screened no branch or field offices. Department., Yaroslav, Russia to join summer school at Kuan-Du Film Festival, iii) The Institute regularly workshop in July, 2012. Smt. organized by the Department observes vigilance related Banerjee, the only Indian of Filmmaking, Taipei programmes like observing participant has also been National University of Atrs vigilance awareness week, awarded the trophy for the (TNUA), Taiwan, where campaign against corruption best Director for her short Prof. Amaresh Chakraburtty, and the Ministry has always film produced there. and Shri Mohan Kumar been intimated about such Valasala, were present. After activities taking place from ii) ‘Clapstick’, the International completion of the screening time to time. Students’ Film Festival 2012, Prof. Chakraburtty, delivered was held from 1st to 3rd a lecture on pre-independence b) Preventive vigilance activities: June 2012, where Hon’ble Indian Cinema followed by Secretary, Ministry of a lengthy Q & A session. i) Number of regular inspections Information & Broadcasting, The SRFTI students’ films conducted during the period was the Chief Guest and were much appreciated by 2 eminent film personality audience in TNUA. ii) Number of surprise Padma Bhushan Shri Girish inspections carried out during Kasaravalli was felicitated In addition to introduction the period 1 by the Institute. Students’ of postgraduate courses in films of 06 schools from the Production Management c) Surveillance and detection country and 13 schools from and Animation, the Institute activities: abroad had been screened has planned to open new in the said festival. Besides courses in the disciplines of i) Details of the areas selected screening of international Documentary Filmmaking for keeping surveillance students’ films, there were and Acting. During the 12th All Master class, Seminar and Plan, the Institute has also planned to set up a Centre ii) Number of persons identified Open forum organized in the of Television, to cater to for being kept under three day programme. the increasing demands of surveillance Nil iii) ‘Take One’, the quarterly qualified professionals in the News letter of SRFTI TV industry. 9. Achievement / Planning of was also released by the SRFTI Secretary, Ministry of I&B, Govt. of India in the opening i) The Short documentary ceremony of the ‘Clapstick’, project ‘Panchbhuta’ directed 2012.

Activities Under Films Sector 207 Selection at International Festivals and Awards by the Students

S/N Name of the Awards Won/Participate International Film Director/ film Festival Cinematographer

1 Thug Beram Sonje Award 16th Busan International film Venkat S Amudhan Festival

2 Sita Haran & Best Music Vidio in International documentary & Anusha Nandakumar Other stories Short Film Festival, Kerala

Films Selected at different festivals

S/N Name of the films International Film Festival Director/ Cinematographer

1 Falling Awake 4th International Kerala Film Festival Director: Ryan Demello Director: Rajdeep Paul Mera Jivan Saathi

2 Karayukai.Inc Munich International Festival of Film Director: Dominic Megam School Sangma

3 Bagher Bachcha World Cinema Amsterdam Director: Bishnu Deb Halder

4 Boxing Ladies South Asian Film Festival Seattle Director: Anusha Nandakumar Director : Dominic Megam Rahale’s Little Theatre Sangma Director: Ryan Demello Falling Awake

5 Pancchabhuta Berlin International Film Festival

International Film Festival, Tampere

Busan Institute. Short Film Festival

20th Curtas Vila Do Conde IFF

5th International Documentary & Short Film Festival ,Kerala

Director: Mohan Kumar Valasala

6 Raat Kota Holo 5th International Documentary & Sandip Chatterjee Short Film Festival, Kerala

7 Birds of Passage TAU International Student Film Director: Ashim Sekhar Paul Festival

8 Beauty Mumbai International Film Festival Director: Torsha Banerjee

208 Annual Report 2012-13 NATIONAL FILM ARCHIVES Information and Broadcasting in the cultural presence of Indian February 1964 with the following cinema abroad. OF INDIA aims and objectives: During the 48 years of its existence (www.nfaipune.gov.in) 1. To trace, acquire and preserve NFAI has been making rapid for posterity the heritage of strides in achieving its goals. The importance of preserving national cinema and build up cinema as an art and historical a representative collection of During the period NFAI added to document has been recognized World Cinema its collection over 33 films (22 fresh, all over the world. The task of 3 duplicates and 8 films received on preserving cinema in all its varied 2. To classify and document LTL basis) 147 DVDs, 416 books, expressions and forms is best data related to film, undertake 1134 scripts, 1107 stills, 80 song entrusted to a national organization and encourage research on booklets, 814 wall posters and 34 having a permanent set-up, the cinema and publish and film folders/pamphlets. confidence of the film industry and distribute them. adequate resources and expertise. Some of the important fresh film 3. To act as a centre for Thus, the National Film Archive titles/prints added to the Archives' dissemination of film culture of India was established as a collection during the period under in the country and to ensure media unit under the Ministry of report are given in Annexure – A

Secretary, I & B, Shri Uday Kumar Varma felicitating film actress Tabu and actor Irfan Khan, during the inaugural ceremony of the 43rd IFFI-2012, in Panaji, Goa

Activities Under Films Sector 209 Film Acquisition NFAI organized a Children's Film Chapter), Ashay Film Club, V. Appreciation Course for children Shantaram Foundation and NFAI, During the period under report, in the age group of 13 to 18 years Pune from 2 to 8 September, 500 reels of picture and sound from 15 to 21 May 2012 at Pune. 2012 at NFAI, Pune in which 70 negatives were received from Film Lectures on Animation, Digital participants attended the course. Laboratory and other private filmmaking, choreography in Film Former Sheriff of Mumbai Dr. parties. Significant titles received Music and Cinema were included Kiran Shantaram was the chief as free deposits during the year for the first time in the course. guest at the closing function on 8 included Marathi, Punjabi, September 2012. Bhojpuri and Gujrati titles along A workshop on Restoration of films with Hindi titles for storage and was jointly organized by NFAI, Events to commemorate FTII and Arsenal Archive, Berlin preservation in the Archive during Centenary of Indian Cinema the year. at Pune on 28th May 2012. Co- Director, Arsenal Archive, Berlin, A special Website was launched on Mr. Stefanie Schulte Strathaus A detailed statement of acquisition 13th July 2012 with an intention addressed the audience on the is given at Annexure-B. to invite the articles from the occasion. general public to participate in the Dissemination of Film Culture 37th Annual course in Film centenary celebrations of Indian Appreciation was held in Pune Cinema. Eminent Assamese film maker Shri Jahnu Barua Screen Education from 4 to 30 June 2012. 64 participants from across the country, inaugurated the website. Dr. Rajat Moona, Director General Another important activity under including one each from Sri Lanka, Bangladesh and Iran attended the of C-DAC was the guest of dissemination of film culture is honour. "Adaminte Makan Abu" screen education scheme comprising course. The course is primarily designed to meet the needs of film Malayalam film was screened of long and short term appreciation during the occassion. courses, conducted in collaboration related professions like teachers of film studies, communication, with FTII and other educational In order to commemorate, the journalism, film society organizers, and cultural institutions. Indian Cinema Centenary, the film critics, researchers, Govt. first Centenary film festival at state officials handling films, and National Film Archive of India capitals was held at Puducherry technicians and others interested in participated in the World Book by Directorate of Film Festival, films. Fair-2012 organized by the National Film Archive of India in National Book Trust, New Delhi. 4th short Film Appreciation Course collaboration with Government of One day workshop on writing and was held at Macquinz Palace, Puducherry from 24 to 26 August film appreciation in two sessions Entertainment Society of Goa, 2012. The festival was inaugurated 'Screening in the Indian Context' Panaji from 16 to 23 July 2012 by Chief Minister of Puducherry and 'How to read a film' were under the auspices of the National Shri N. Rangasamy. The Chief conducted by Shri Anil Zankar Film Archive of India, Film & Secretary Smt. M. Sathiyavathy, and Shri Anupam Siddhartha. Television Institute of India, Pune IAS and Tamil Film Director and the Entertainment Society of Bharathirajaa were present. A Film Apprecition Course Goa, Panaji. 70 participants from NFAI contributed two films 'Sant was conducted by the Institute Goa and other parts of the country Tukaram' and 'Subarnarekha'. of Mass Communication and including one each from Nepal and NFAI also organized an exhibition Media Technology, Kurukshetra Holland participated in the course. of posters of landmark films of University, Haryana, wherein Indian Cinema at the venue Director, NFAI delivered a lecture A short Film Appreciation course 'Adlabs Multiplex'. Senior Director on Digitization and Restoration of in Marathi was jointly organised in and Producer Shri Mani Ratnam films. About 200 students attended association with Federation of Film attended the screening of his film the course. Societies of India(Maharashtra

210 Annual Report 2012-13 Artists performing regional traditional dance at the inaugural ceremony of the 43rd International Film Festival of India (IFFI- 2012), in Panaji, Goa on November 20, 2012.

Activities Under Films Sector 211 'Roja' (Tamil). A fifteen minute film "Dream Takes Wing's" Festival held at Bengaluru from 20 media interaction with Mani documentary on DG Phalke and to 27 December 2013. NFAI also Ratnam was conducted by Director, first Phalke awardee recepient supplied 7 Blue Ray DVD format NFAI at the auditorium. Devika Rani's film "Achhut films and 1 film in 35mm. Kanya (cast Devika Rani, Ashok To commemorate the Centenary Kumar both Phalke awardees) Supply of films for various of Indian Cinema, NFAI released were screened. On 27th August programmes a DVD of three Indian silent 2012 Satyajit Ray's documentary films on 31st August 2012 with and feature film "Apur Sansar” of NFAI’s activities to disseminate specially composed music of Phalke awardee Satyajit Ray and film culture in India are manifold. the two surviving reels of "Raja Soumitra Chatterjee were screened Its Distribution Library has about Harishchandra"(1913), DG on the occasion. 30 active members throughout Phalke's master piece "Kaliya the country. The Archive also Mardan" (1919) and an excellent National Film Archives of India supplies films for various screening comedy film "Jamai Babu"(1931) participated in Suhana Safar- programmes. by Kalipada Das which is the Ranchi Film Shatabdi Samaroh only Bengali silent film available. organized by Department of Release of DVD programme was Information and Public Relations, Major events with NFAI facilities done at the hands of Shri P.K. Government of Jharkhand from The National Film Archive of Nair, former Director, NFAI, 12 to 15 September 2012 to India and Vishwa Scientific & Pune. The music of silent films was commemorate centenary of Indian Khagol organized first Science composed by musician Shri Rahul Cinema. The first silent Indian Film Festival from 20 to 22 January Ranade. feature film 'Raja Harishchandra' was screened along with the other 2012 at NFAI, Pune auditorium A book launch programme titled" landmark Indian films. 60 film to spread awareness about science Dadasaheb Phalke 1870 – 1944 posters on Indian cinema were among the masses. 20 films made the Silent Film " was released at also exhibited as part of the poster by research centres and amateurs the hands of Ms. Sharayu Phalke exhibition during the festival. from India and abroad on scientific Summanwar, great-grand neice subjects were screened during the of Dadasaheb Phalke on 21st A film poster exhibition was festival. August 2012 organized by NFAI organized by NFAI at Centenary Australian Musician Mr. Gerhard in association with India Connect. Film Festival held from 2 to 4 Gruber performed the live music Clippings of Dadasaheb Phalke's November 2012 at Port Blair. programme on two silent films films on DVD format were A film poster exhibition was "Throw of Dice" directed by Franz screened on the occasion. organized by NFAI during the Osten and Australian film "Sodom On the occasion of Centenary Kolkata International Film Festival and Gomorrah (1922). a special programme “Towards held from 11 to 17 November Century of Indian Cinema" 2012. Womens' Film Festival with a organized by NFAI, FTII and concept 'Womens Liberation in Ashay Film Club showcasing A film poster exhibition was Retrospect' on the occasion of the films and biopics on the organized by NFAI as a part of International Women's Day was eminent Phalke Award winning Centenary Cinema Celebration jointly organized by NFAI, Ashay personalities was held on every at Kolhapur International Film Film Club and Aayam Creation, 2nd and 4th Monday of the Festival held at Kolhapur from 20th Pune from 8 to 11 March 2012. month. This programme ran for to 23rd December 2012. nine months and was inaugurated A film titled "What About at the hands of Smt. Sai A film poster exhibition was Columbus" a special documentary Paranjape, veteran film Director organized by NFAI as a part of was screened on 10th March 2012 on 13th August 2012. Inaugural Centenary Cinema Celebration at NFAI auditorium organized at Bengaluru International Film by Director Lander Camarero

212 Annual Report 2012-13 2012. Seventeen short films were Entertainment, NFAI, Films screened during the festival. Division, FTII and Gandharva Mahavidyalaya. The festival was A festival of biopics & short films inaugurated by Pandit Sajan on Indian Cinema and Indian Film Mishra. makers titled "Towards Century of Indian Cinema" was jointly The first Buddhist Film Festival organized by NFAI, Ashay Film titled ' The Inner Path ' was jointly Club, FFSI and Films Division and organized by Pune International UTV have provided films for the Centre, Network For the Promotion same. The festival was held from 3 of Asian Cinema, Devaki to 5 May 2012. Foundation and National Film Archive of India held from 1 to 3 A festival titled “Late Jagdish June 2012. Actor and Director Khebudkar Mahotsava” was Kabir Bedi inaugurated the festival, organized by Shabdaprabhu ten films and documentaries from (Spanish ex-FTII student). the Asian and western countries were shown during the festival. NFAI organized a European Film NFAI film "Light of Asia" was Festival from 3 to 9 April 2012 screened at the festival. jointly with Max Mueller Bhawan, Alliance Francaise, Pune and On the occasion of the birth British Council. Seventeen films Centenary Celebration of noted were screened during the festival. flute player Pandit Pannalal Ghosh NFAI organized a film screening The film titled "Artist" an Oscar programme titled 'Andolan' on 18th Award winning French silent film August 2012 at NFAI auditorium. was shown on 17th April 2012 at the NFAI auditorium. A second "Pasch Gennext 4.0 Film Festival show of the film was held for FTII 2012 was jointly organized by Max students. Mueller Bhavan and National Film Archive of India at NFAI A " Raja Paranjpe Film Festival auditorium specially for school " was organized by NFAI in and college students from 12 to 14 collaboration with Raja Paranjpe Jagdish Khebudkar Pratisthan in Pratishan from 16 to 19 April collaboration with NFAI, Nehru 2012 in which 4 films from the Yuva Kendra and Ministry of Archives' collection were screened Youth Affairs and Sports, Govt. of during the festival held at NFAI, India held in Pune from 10 to 11 Pune. May 2012.

A "Prayatna Film and Dance A festival of short films and Festival" was jointly organized documentaries made on veterans by Max Mueller Bhavan, in the world of music, including Alliance Francaise, Centre for Indian classical and film music Contemporary Dance and NFAI was organized to mark the to celebrate the International Day centenary year of the Indian Film of Dance and NFAI gave support Industry was organized jointly by of two feature films held at NFAI Ashay Film Club, DSK Group, auditorium from 27 to 29 April supported by Rang Events and

Activities Under Films Sector 213 September 2012. Four feature films second Saturday of the month Panchali' , Ritwik Ghatak's 'Meghe and short films including 'Raja were started from August Dhaka Tara' and Malayalam film Harishchandra' were screened 2009, for the benefit of the 'Chemmeen' by Ramu Kariat during the festial. film circle members and others was also screened. Besides the interested in documentary films. centenary package 11 Indian films "Bangladesh War of Liberation on Documentaries from Films and 3 foreign films were screened Celluloid Film Festival" was jointly Division are presented in this during the festival. A DVD of three organized by NFAI and Pune programme. silent films, with specially composed International Centre from 12 to music and few poster prints of  14 October 2012. Shri Mahbub Students of various mass media popular films were sold for the first Hasan Saleh, Bangladesh Deputy and journalism institutions time at the counter of NFAI at High Commissioner and noted film visited NFAI as part of the Panaji, Goa. maker Smt. Sai Paranjpe and other educational tour. dignitaries were present during the Important among the other inauguration of the festival. programmes for which NFAI NFAI in Film Festivals supplied special packages during Seven Islands International the year under report were:- Film Festival was held at NFAI PIFF, Pune auditorium from 26 to 29 October  NFAI supplied five films to 2012 organized by APNA Group. Tenth Pune International Film Nirzar Film Society, Nagpur Fesival was held from 12 to 19 for 3rd International Nagpur 2nd Pune Short Film Festival was January 2012 and NFAI gave Film Festival held from 24th organized by Marathi Chitrapat programme support to the event February 2012 to 1st March Pariwar at NFAI auditorium from by lending the auditorium and 20 2012. 29th October to 1st Novembr archival films on usual terms and  2012, short films of 52 countries conditions. Four films were sent to 4th were screned during the festival. Nasik International Film Festival held from 23rd to 25th "Pulotsav" was organized by INTERNATIONAL FILM March 2012. Ashay Film Club, Pune from 4  Two films were sent to to 8 November 2012 in NFAI FESTIVAL OF INDIA – 2012, Enlighten Film Society, auditorium. GOA Mumbai for Satyajit Ray Film  The Archive also organized a Festival held in May 2012. The National Film Archive of India series of festivals showcasing presented 13 landmark Indian films  Five films were sent to 12th films from France, Germany, as part of the Cinema Centenary Filca International Film UK, Iran, Argentina, Poland package at the International Film Festival, Thiruvananthapuram and other European countries Festival of India held at Panaji, held from 20 to 26 July 2012. in collaboration with Alliance Goa from 20 to 30 November Francaise, Max Mueller  2012. Franz Osten's 'Achut Kanya A package of five films was sent Bhavan, British Council and ' produced by Bombay Talkies in to Habitat Film Centre, New Cultural Centre of Russia, 1936 and 'Sant Tukaram' produced Delhi for Waheeda Rehman's Mumbai. by Prabhat Film Company in retrospective held from 22 to 29 July 2012.  149 films were shown under 1936 – both milestones in the various programmes apart history and development of cinema  Three films were sent to 12th from the regular screenings were screened during the festival. Osian's Cinefan Festival, New for the film Circle members Some of the other films screened Delhi held from 27th July to and the students of FTII. were 'Kalpana' by dance maestro 5th August 2012. In addition, screening of Uday Shankar Raj Kapoor's documentary films on every 'Awara',Satyajit Ray's 'Pather  Two films from the Archives'

214 Annual Report 2012-13 Minister of State (Independent Charge) for I & B, Shri Manish Tewari addressing the inaugural ceremony of the 43rd IFFI-2012, in Panaji, Goa

collection were sent to Images (MAMI) for the held by FFSI at Mumbai, Directorate of Film Festival, 13th Mumbai Film Festival Kolkata, Chennai, Bengaluru, New Delhi for Rajesh held from 18 to 25 October Hyderabad and Cochin. Khanna's retrospective held in 2012. Eleven silent films August 2012. were screened with live music accompaniment at the festival. Films sent for International  Five film prints and 4 films Film Festivals and other in DVD format were sent to  Four films were supplied to Films Division Mumbai for Cine Central,Kolkata for the Special events Mahatma Gandhi's 143rd 18th Kolkata International Birth Anniversary Celebration Film Festival held from 2 to 9 NFAI sent Satyajit Ray's short film held in September,2012. November 2012. "Bala" (Bengali) in DVD format for screening at the Ete Indien Film  Three films were sent to  A number of films were also Festival held in Paris in July, 2012. Mumbai Academy of Moving supplied for joint screenings

Activities Under Films Sector 215 Prabhat Film Company's Marathi of Cinema Centenary Celebrations Shri Kuldip Sinha (Indian Film film "Kunku" in DVD format was at Pune at Aba Bagul Garden, and Video Technology) and Shri supplied by NFAI to Reina Sofia Sahakar Nagar on the occasion Biswajeet (Sarbojanin Durga Pooja Museum, Madrid for Festival of of 30th April being 142nd birth Charitable Trust) to commemorate Indian Cinema held in August, anniversary of Dadasaheb Phalke the centenary of Indian Cinema 2012 which was also supported by a week long festival held from held from 20 to 24 October 2012. Embassy of India, Madrid, Spain. 29th April to 3rd May 2012. The festival was inaugurated by New Delhi: NFAI participated Two films "Raja Harishchandra" actress Wahida Rahman and Asha in the World Book Fair 2012 held and "Song Of Buddha" were sent Parekeh and actor Prem Chopra. in New Delhi from 25th February to Bangkok for the Centenary Film to 5th March 2012 by providing Festival held in Bangkok from 18 to An exhibition of 30 film posters at images of posters for display in the 21 October 2012. the Pune Book Fair was organized Theme Pavilion and helped in the by NFAI from 7th to 11th compilation of a catalogue on the Three films "Light Of Asia", "Amrit November 2012. International Rights Exhibition Manthan" and "Mahal" were sent Books on Indian Cinema. to Toronto International Film Mumbai: NFAI organized Festival, held in Canada in October an exhibition of posters and Haryana: NFAI supplied 44 film 2012. photographs titled "An evolution posters to Kurukshetra University, of the Indian Documentary films" Haryana for their Media during the Mumbai International International Film Festival 2012, Poster Exhibitions Film Festival for Documentaries held in April 2012. and Short Films at the NCPA A number of Poster Exhibitions held from 3 to 9 February 2012. were also organized during the All images were sourced from the Theatre Facilities period under report:- collection of NFAI. This was the NFAI has three multi-purpose first time that NFAI organized an Pune : NFAI organized theatres. A preview theatre of 35 exhibition devoted exclusively to the an exhibition of posters and seats and main theatre of 330 development of the documentary photographs titled "Saluting seats in the main campus and state genre. 65 exhibits were designed the Stalwarts of Indian Cinema of the art theatre of 200 seats at in-house and every exhibit had a in memory of those artists and Kothrud. Apart from NFAI’s own different design which enriched technicians who passed away programmes and FTII’s academic the panels. The exhibition in 2011. The exhibition was screenings, the facilities were also highlighted the birth and growth organized during the Pune availed by other institutions for their of Indian Documentary. The International Film Festival held screening programmes, lectures, exhibition was inaugurated by H.E. from 12 to 19 January 2012 at seminars etc. Pune which was inaugurated by Governor of Maharashtra Dr. K. noted film maker Shri Subhash Shankaranarayanan. Max Mueller Bhavan, Alliance Ghai. Francaise and British Council in 179 exhibits were supplied to Pune also organized screening Whistling Woods International, As a part of 'Heritage week of programmes for the benefit of Mumbai for inclusion in their Pune' NFAI collaborated with their members and NFAI Film student film festival. The exhibition Janavani/Virasat by putting up Circle members on a regular basis. entitled Saluting the DG Phalke an exhibition of 80 exhibits of During the period under report awardees was held from 1 to 3 June Pre-1950 films in the two halls of the main auditorium and preview 2012. Jayakar Bungalow on 21st April theatre were rented out for 464 2012. An exhibition of 60 film posters on programmes. 100 exhibits of landmark Indian Indian Cinema was organized at films were displayed on the occasion Juhu, Mumbai in collaboration with

216 Annual Report 2012-13 Conservation, Preservation preparation of duplicate copies and A statement showing Plan video copying for telecast purposes. performance during 2012-13 is and Restoration work A number of celluloid classics being enclosed at Annexure-C. telecast on the national and satellite The moving image heritage of India networks were collected from its can be safeguarded only if sustained Budget provision for North East collection. and deliberate efforts are made to region and Jammu & Kashmir preserve it. The films are stored in a controlled environment with Plan and Non-Plan Considering the nature of activities temperature of about 14O C and Programmes of NFAI it was not considered relative humidity of 50%, which feasible/possible to provide any is ideally suited to preserve black budget provision for North-East and white films. NFAI also has Plan Outlay region and Jammu & Kashmir. specialized sixteen vaults for color NFAI has a budget provision of ` films. 5 crores during 2012-13 for two Indication of the programme of Plan Schemes. During the period work for 1.1.2013 to 31.3.2013 Facilities to Producers/ 1st April to 31st December 2012 NFAI acquired 33 films (22 fresh About 25 important feature films Copyright Owners and 3 duplicates) 8 films on LTL will be added during the period basis, 147 DVDs, 416 books, under report. Statement showing NFAI is rendering services to 1134 Scripts, 34 film folders/ the Budget for Plan and Non-Plan producers/copyright owners in pamphlets, 1107 stills, 80 song are given below: respect to supply of films for booklets and 814 wall posters. repairing their original negatives,

2012-2013 Budget Estimates 2012 - 2013

(` in Crores)

Plan Non-Plan Total

Major Head “2220” - Information 5.00 4.68 9.68 & Publicity Revenue Section & Capital

Total 5.00 4.68 9.68

Revised Estimates 2012 – 2013

Major Head “2220” - Information 5.00 4.31 9.31 & Publicity Revenue Section & Capital

Total 5.00 4.31 9.31

2013-14 Budget Estimates 2013 – 2014

Major Head “2220” - Information 5.00 4.62 9.62 & Publicity Revenue Section & Capital

Activities Under Films Sector 217 Administration techniques, documentation, RTI Act – 2005 bibliographies, etc. It also facilitates NFAI has implemented the Organizational set up exchange of rare films with other Archives under archival exchange Right to Information Act, 2005 programmes. as notified by the Govt. of India. With headquarters in Pune 24 applications were received the NFAI has three Regional by NFAI for the period from 1st Offices at Bengaluru, Kolkata Welfare of SC/ST/OBC April to 31st December, 2012 and and Thiruvananthapuram. These necessary information was provided Due care is taken to provide regional offices are primarily to the applicants as per the rules. benefits and welfare for the engaged in the task of diffusing There was no appeal application employees belonging to SC/ST/ film culture in the respective from any of the applicants. This OBC, as per the norms amended areas through film societies, Act has brought transparency in the from time to time. educational institutions and cultural functioning of the organization. organizations. The functioning of the regional offices is overseen Use of Hindi as Official Language by the Director with the help of Grievance Cell the Deputy Director-cum-Curator Hindi fortnight was celebrated Director, NFAI being the Head who is heading the technical with an inauguration function on of the Department has been and administrative wings at the 22th September 2012 wherein designated as Grievance Officer. headquarters. At present the post poetry reading competition, an All grievances have been redressed of Deputy Director-cum-Curator is essay competition and translation as per the government rules and vacant. Director , PIB, Pune has was held in which all the employees norms. been given the additional charge of participated. On 24th September Director, NFAI, Pune. The present 2012 a workshop was conducted by Citizens' Charter staff strength of NFAI inclusive of Mrs. Seema Deshpande, Assistant the three Regional Offices is 49.( Director, Official Language, CDA, Citizens' Charter is hosted on 26 in the administrative wing and Southern Command on how to do NFAI's website. Citizens can visit 23 in the technical wing.) office work effectively in Hindi. A our website prize distribution was held on 27th Budget provisions with regard September 2012 and prizes were (www.nfaipune.gov.in) and obtain given away to the winners of all the to Tribal Sub-Plan/Special necessary information. Information competitions for employees. on Citizens' Charter is updated Component Plan for SCs and STs. from time to time. Considering the nature of activities Departmentalized Accounts of NFAI it was not considered NFAI follows the departmental Implementation of Action Plan feasible/possible to provide any accounting system introduced in The proposal for upgradation of budget provisions with regard 1976. Under this arrangement infrastructure at NFAI was sent to to Tribal Sub-Plan/Special of NFAI’s Pay and Accounts are the Ministry for approval which is Component Plan for SCs and STs. controlled by PAO, FD, Mumbai. one of the New Plan Scheme of Director, NFAI as the Head of NFAI for the 12th Five Year Plan. FIAF Department has been designated as DDO and has delegated these NFAI has been a member of the powers to the Administrative Modernization, Computerization International Federation of Film Officer, NFAI. and e-governance/e-commerce Archives (FIAF) since May, 1969. FIAF membership enables NFAI Pending Audit Objections NFAI is a cultural and research in getting expert advice, know- organization and is engaged in how and material on preservation All efforts are also being made to the primary task of acquiring and settle the pending audit objections. preserving the heritage of Indian

218 Annual Report 2012-13 Cinema. It also acts as a Centre for dissemination of film culture in the country. General public, serious students of cinema and researchers from different parts of the country and from across the globe enjoy better access to the collection and services of the Archive through its website. Application forms for film appreciation courses and schemes were available on the website. Public queries are mostly attended through e-mail ([email protected]). NFAI has internet, fax and scanning facility. A Facebook page has also been introduced.

Vigilance Activities

The information on vigilance activities during the year under report is as under :- 1. Details of vigilance set up of the organization at Headquarters and in field offices: This office does not have the post of Chief Vigilance Officer and as such the Director as Head of Department has been designated as the Vigilance Officer. 2. Preventive vigilance activities during the period: i. Number of regular inspections conducted during the period : Ten ii. Number of surprise inspections carried out during the period: Nine 3. Surveillance and detection activities during the period: i. Details of the areas selected for keeping surveillance: Security and copying of films. ii. Number of persons identified for being kept under surveillance: Nil 4. Punitive activities (number to be indicated against 4 (i) to (x) where the appointing authority is other than President): i. Number of complaints/references received during the period: Nil ii. Number of cases in which preliminary inquiry was conducted: Nil iii. Number of cases where preliminary inquiry report were received: Nil iv. Number of cases in which charge sheets for major penalty were issued : Nil v. Number of cases in which charge sheets for minor penalty were issued: Nil vi. Number of persons on whom major penalty was imposed: Nil vii. Number of persons on whom minor penalty was imposed: Nil viii. Number of persons placed under suspension: Nil ix. Number of persons against whom administrative action such as issuance of warning etc. was taken : Nil x. Number of persons prematurely retired under relevant provisions of rules: Nil

Activities Under Films Sector 219 ANNEXURE – A Some of the important fresh titles / prints added to the archive

He (An Image in the water) Raja Chinnal/Bhojpuri

Paa R.Balki /Hindi/2009

Ra-One Anubhav Sinha /Hindi/2011

3 Idiot Rajkumar Hirani /Hindi/2009

Stanley Ka Dabba Amol Gupte /Hindi/2011

Deool Umesh Kulkarni /Marathi/ 2011

Shala Sujay Dabake/Marathi/ 2012

The Dirty Picture Milan Luthra /Hindi/2011

Chillar Party Nitesh Tiwari,V.Bahl/Hindi/2011

Zindagi Na Milegi Dobara Zoya Akhtar /Hindi/ 2011/

I Am Afia Megha Abhimanyu Omar Onir /Hindi/ 2011

Naukadubi Rituparno Ghosh /Bengali/2011

Heda Hoda (The Blind Camel) Vinod Gonatra /Hindi/2003

Abohomaan Rituparno Ghosh/Bengali/2010

Anhey Ghorhey Da Daan Gurvinder Singh/Punjabi/2011

Alexendar Kayar/Tamil/1966

En Anan P. Neelakantan/Tamil/1970

Airport Joshi/Tamil/1993

Maya Bazar K. V. Reddy/Tamil/1957

Kadhal Mannan Saran/Tamil/1998

Veera S. Krishnan/Tamil/1994

Cheeni Kum R. Balakrishnan/Hindi/2007

English Vinglish G. Shinde/Hindi/2012

220 Annual Report 2012-13 ANNEXURE – B Archival acquisition as on 31st December, 2012

Items As on 1.4.2012 to 31.12.2012 As on 31.12.2012 31.03.2012

Films 18,684 25 18,709

Video Cassettes 2,798 --- 2,798

DVD 2,007 147 2,154

Books 27,615 416 28,031

Scripts 36,651 1134 37,785

Pre-recorded audio 1,098 --- 1,098 cassettes

Stills 1,38,536 1107 1,39,643

Wall Posters 21,048 814 21,862

Song Booklets 13,530 80 13,610

Audio Tapes 191 --- 191 (oral history)

Press Clippings 2,05,619 --- 2,05,619

Pamphlets/folders 8,716 34 8,750

Slides 8,576 --- 8,576

Disc records 3,214 -- 3,214

Audio Compact Discs 155 -- 155

Digitization of ancillary 3,70,220 -- 3,70,220 film material

Activities Under Films Sector 221 ANNEXURE – C Plan Performance 2012-2013

(` in Crores)

Programme/Schemes S.B.G. R.E. Actual 2012- 2012- Expenditure upto 13 13 31.12.2012

NEW SCHEMES

1) Acquisition of Archival films and Film Material. 2.00 2.00 0.73

2) Upgradation of infrastructure of NFAI including Jayakar 3.00 3.00 0.00 Bungalow and setting up of digital library.

Total 5.00 5.00 0.73

ANNEXURE – D Statistics in Respect of All Important Activities of NFAI

S.No. No. of Reels 16mm 35mm 1. Detailed checking of films - 944 2. Routine checking of films 18 17,574 Dissemination of film culture 1. Distribution Library Members 30 2. No. of films supplied to Distribution Library Members 50 3. Films supplied for special occasions 84 4. Joint Screenings 06 5. Films supplied for Film Appreciation Courses 50 6. Films supplied to Producers/copyright owners for video copying 28 7. Viewing facilities extended to research workers 08 8. Films supplied to FTII for academic screenings 107 9. No. of films shown at NFAI 93 10. No. of readers who availed of book library services 869 11. No. of research workers who availed of the services of Documentation 1915 Section

222 Annual Report 2012-13 DIRECTORATE OF FILM (iv) Selection of films for Indian of the nation. They provide a great Panorama. opportunity for exchange of ideas, FESTIVALS culture and experiences between (v) Participation in International India and other countries in the (www.dff.nic.in) Film Festivals abroad. field of cinema. These activities also provide a powerful platform The Directorate of Film Festivals (vi) Organizing special film expositions such as for Indian Film industry and opens (DFF) was set up under the up commercial opportunities for Ministry of Information & retrospectives, Indian Panorama films screenings them. The latest trends in global Broadcasting in 1973 with the cinema are made accessible to the objective of promotion of Indian and National Awards winning films screening. film industry, students and general films and cultural exchange. The public through International activities of DFF towards achieving (vii) Collection, preservation and Film Festival of India and other these objectives are - documentation of prints of festivals organized through cultural (i) The National Film Awards. Indian Panorama films for exchange. non-commercial screenings. (ii) Organising annual International Film Festival of These activities provide a unique National Film Awards India (IFFI) opportunity for encouraging the production of films of aesthetic / The National Film Awards, now (iii) Participation in Cultural technical excellence and social in the 59th year, the largest and Exchange Programmes relevance contributing to the prestigious awards in the field of with various countries and understanding and appreciation of Indian cinema continue to underline organizing screening of Indian cultures of different regions of the cinematic excellence. The awards films through our Missions country in cinematic form, thereby have over the years brought the best abroad. also promoting unity and integrity talent in Indian Cinema to national

Vice President, Shri Mohammad Hamid Ansari presenting Rajat Kamal Award to Shriya Sharma for Best Child Artist in the film Chillar Party at the 59th National Film Awards function in New Delhi. The then Ministe for I & B, Smt. Ambika Soni, the then MoS, I & B, Shri Jagathrakshakan & Shri Chowdhury Mohan Jatua & Secretary I & B, Shri Uday Kumar Varma are also seen

Activities Under Films Sector 223 Shri Chowdhury Mohan Jatua, the then Minister of State for Information and Broadcasting; Shri Rajiv Shukla, the Minister of State for Parliamentary Affairs and Smt. Dimple Kapadia at the inauguration of a ‘Retrospective of Rajesh Khanna’, in New Delhi on August 18, 2012.

limelight. In its over a half a century decided by a two-tier feature Gholap & directed by Umesh long history, the National Film film jury headed by Smt Rohini Vinayak Kulkarni and Byari (Byari Awards have nurtured numerous Hattangadi, renowned actress, language) produced by T.H. Althaf talent in the country who are now non-feature film jury headed by Hussain & directed by Suveeran. national icons and also known Shri Ramesh Sharma and Best internationally. Writing on cinema jury headed The Best Actor award was by Smt Vijaya Mulay. There presented to Girish Kulkarni To commemorate the release of were 118 awards for films in 13 for the film Deool (Marathi) the first Indian Feature Film, Raja Indian languages and dialects. and the award for Best Actress Harishchandra on 3rd May 1913, The Awards were presented to went to Vidya Balan for the It has been decided to confer the the award winners by the Hon’ble film The Dirty Picture (Hindi). National Film Awards on 3rd May Vice- President, Shri M. Hamid Azhagarsamiyin Kuthirai (Tamil) of every year. Accordingly the 59th Ansari at Vigyan Bhavan, New won the Wholesome Entertainment National Film Awards were given Delhi. Award, Chillar Party (Hindi) away on 3rd May 2012. won Best Children’s Film award, Feature Films Section Best Director award was won by Gurvinder Singh for his Punjabi 59th National Film Awards for The top honour in the Feature Film film Anhey Ghorhey Da Daan. Shri the year 2011 category, the Best Feature Film Anand Bhate was adjudged as the Best Playback Singer (male) for The various categories of the was shared by two films, Deool Marathi film Balgandharva and 59th National Film Awards were (Marathi) produced by Abhijeet

224 Annual Report 2012-13 Ms.Roopa Ganguly as the Best Festivals organized a series of Bangkok, Thailand (18 to Female Playback Singer for the events in various cities in India 21 October 2012), Ten films Bengali film Abosheyshey . Shri in collaboration with the State were provided by DFF. A press Kumararaja Thiagarajan won the Governments and National Film conference, organized prior to the Indira Gandhi Award for Best Archives of India (NFAI) by festival, was attended by top Thai Debut film of a Director. screening landmark films which directors like Nonzee Nimibutr, have won National Film Awards, Choyanop Boonprakot, Prachya Non-Feature Film Section selected in the Indian Panorama Pinkaew. Ambassador of India to Section or won critical acclaim over Thailand was the Chief Guest on The film And We Play On (Hindi the years. These events were held the opening day of the festival. & English) directed and produced in the presence of well-known film by Pramod Purswane was adjudged personalities who were invited by Warsaw, Poland (5 to 10 the Best Non-Feature Film. The the Directorate. An exhibition of November 2012), The festival award for the Best First Non- posters and photographs of Indian organised in collaboration with Feature Film of a Director was Cinema since the beginning was Polish Film Institute showcased presented to Borun Thokchom for organized by NFAI at the venues a selection 12 films in various the film The Silent Poet. of the screenings during the festival. languages from different decades in Similar events were organized the Indian Cinema. Best Writing on Cinema abroad as well in collaboration with Indian Missions and film WTO/ WIPO Headquarters In Best Writing on Cinema category organizations. The 15-min restored Geneva (3 to 7 December 2012), the Best Book on Cinema Award version of India’s first feature film The festival was hosted by World was given to the book titled ‘R.D. “Raja Harishchandra” by Dada Intellectual Property Organization Burman – the Man, the Music’ Saheb Phalke was screened before (WIPO). Shri Uday Kumar written by Anirudha Bhattacharjee the inaugural film at all these Varma, Secretary I & B and & Balaji Vittal, published by events. The following centenary Shri Anurag Basu, Director of Harper Collins, India. Shri Manoj film festivals were organised by the opening film BARFI and Sh Barpujari from Assam was awarded DFF during the period August to Rajeev Kumar Jain, Director, DFF Best Film Critic Award. December 2012. attended the festival. This was the first ever film festivals hosted by the Dadasaheb Phalke Award for Pondicherry (UT) (24 to UN agency at its premises. 26 August 2012), attended. the year 2011 Nine films were screened and an The following festivals were exhibition on Centenary of Indian supported by DFF by providing the The prestigious Dadasaheb Phalke package of landmark films under Award for the year 2011 was Cinema was organized by NFAI with the help of DAVP. the section “Centenary of Indian presented to renowned veteran Cinema”- Bengali Actor Soumitra Chatterjee Ranchi, Jharkhand(11 to for his commendable contribution 16 September 2012), In two Ladakh International Film Festival, to Indian Cinema. The public auditoriums, 21 films were Ladkah; Delhi (PHD Chamber of screening of National award screened. Commerce); Delhi (Indian Trade winning films (National Film Promotion Organization); Open Festival) was organized in New Dhaka, Bangladesh ( 1 to India Festival at Arkhangelsk, Delhi from 1st to 10th June 2012. 8 Sept 2012)The first ever Russia; Jagaran Film Festival, Indian Film Festival along with Delhi; Seven Islands Film Festival, Centenary Film Festivals In the Retrospective of the Bengali Chennai; Port Blair, Andaman India And Abroad Actor Soumitra Chatterjee was Nicobar; Delhi International Arts inaugurated 15 films were screened Festival; Kolkata International Film Festival; Regional Film Festival, To celebrate 100 Years of Indian during this event. Delhi; Kolhapur Centenary and Cinema, the Directorate of Film

Activities Under Films Sector 225 Joint Celebration of Indian Cinema Centenary and Bangladeshi Cinema along with Retrospective of Soumitra Chatterjee

Secretary, Ministry of I & B Shri Uday Kumar Varma and WIPO Director General Francis Gurry

WIPO Director General Francis Gurry (right) and Indian filmmaker Anurag Basu at the opening of the Indian Film Festival in December 2012, at its Geneva headquarters to mark 100 years of Indian cinema

226 Annual Report 2012-13 Indian Panorama Film Festival; near Puducherry]; Roop Kala Goa; 6th Habitat Film Festival at Bangalore International Film Kendro Kolkata –International India Habitat Centre, Delhi; Festival; 9th Ete Indian Festival, Social communication cinema France; Fiji Film Festival, Fiji conference; 8th National Film Indian Film Festival – Munich and National University; Kuandu Film Festival of Kerala; SRFTI- Hamburg in Germany –days of Festival, Taiwan and Film Festival Kolkata; Film Festival in Russia India in Germany; 12th Ocean’s at Bali, Indonesia. to mark 65 years of diplomatic –Cinefan Film Festival, Delhi; Indian Film Festival in Serbia, ties between India and Russia; including Belgrade; SRFTII- SRFTII-Kolkata; Retrospective of Participation in Film Festival Kolkata; Spirit of Freedom Film “Dr. Bhupen Hazarika” organized Festival , Goa; Retrospective of in India and Abroad by Trade Promotion Organization “Rajesh Khanna”; Pondicherry- in Shankuntalam, New Delhi; In addition to 20 centenary film IP festival; Toronto International festivals, DFF also organised/ 11th Edition Imagine India Film Festival's Bell Light Box; participated in 34 festivals from International Film Festival, Madrid 13th Pyongyang International January till December 2012 both , Spain; SAARC Film Festival, in Film Festival; Tagore Film Season in India and abroad under the Plan Colombo; New York Indian Film in Brussels –Belgium; 9th Ete Scheme ‘ Participation in Film Festival –USA; South Asian Film Indien Film Festival, France; Festival” and “Cultural Exchange Festival in Washington DC- USA; SRFTII-Kolkata; 2nd Indian Film Programme”, these were : Honouring Shyam Benegal with Festival, The Hague, Netherlands; Excellence in Cinema Award- International Film Festival of Fiji Tenth Pune International Film NFTI, British Film Institute (Suva, Auto & Labara); Sermonic, Festival [PIFF]; 7th International and Indian High Commission; 57th International Film Week of Film Festival of Thrissur [IFFT]; Indian Film Festival of Australia- Valladolid, Spain; Global Film Panorama of Contemporary Indian Melbourne; “Cinema Out of the Festival, NOIDA and Festival Des Cinema-Auroville [Tamil Nadu, Box”- Entertainment Society of 3 Continents, Nantes -France.

Lamp Lighting ceremony of Centenary Film Festival at Ranchi by Jharkhand Chief Minister Shri Arjun Munda

Activities Under Films Sector 227 Awards/Recognition to The This Directorate has also published Goa, successfully concluded on 30 bilingual daily news bulletin during November 2012, after ten days Entries of DFF in the Film the 43rd IFFI 2012 . Besides , all of film screenings, discussions, Festivals Abroad the publications relating to 43rd master classes and other events. IFFI 2012 was also published The edition was a special one, as SAARC Film Festival, 2012, bilingual like hoarding, banners and it commemorated the Centenary of Colombo all publicity material etc. Indian Cinema. Towards promoting use of the The festival saw the participation Best Feature Film National award official language, employees are of delegates from across the for the year2011 and Indian encouraged to do considerable country and showcased the work of Panorama, 2012 winning film amount of original work in Hindi. filmmakers from around the globe. “Byari” in the language section Hindi workshops were arranged The event also brought together directed by Mr. Suveeran won the during the year. Meetings of filmmakers and film enthusiasts bronze medal in the feature film Implementation Committee for on a common platform in order to category in SAARC Film Festival, Hindi were also organized on foster dialogue and disseminate 2012 from 16th to 20th May, Quarterly basis. Celebrated 1st of creative ideas. While the film 2012 at SAARC Cultural Centre t working day of every month screenings were naturally the focus Colombo. as Hindi Diwas. Organized of the festival, IFFI also organized Fiji Film Festival, Fiji National Hindi Pakhwara in the month of several interactive platforms such as University -Two films in the September 2012 by arranging master classes, panel discussions, Competition section – 3 Idiots various competitions in Hindi. workshops that encouraged young and Kurmavatara won Best film students and filmmakers to engage with the craft of filmmaking. Director and Special Jury Award Upgradation of DFF Website respectively. The website of DFF, www.dff. International Jury RTI nic.in, is being upgraded and updated periodically. All important An International Jury headed by A unit for entertaining and replying information and guidelines are eminent film director Mr. Goutam on RTI application has been set available on the website of this Ghose, and the other members – up under the charge of Deputy Directorate. The information relates Dr. Malani Fonseka (Sri Lanka) Director (Administration) in the to rules and regulations regarding Mr. Derek Malcolm (UK), Mr. Directorate . For the speedy reply National Film Awards, Indian Lech Majewski (Poland) and Ms. to RTI cases all Deputy Directors Panorama , International Film Anamaria Marinca (Romania), have been appointed as the CPIOs Festivals of India and the guidelines chose the winners from 15 films of their respective area of work. for providing grants-in-aid to film that had been shortlisted for the This unit is fully functional in the festivals. All tender documents are International Competition section. Directorate. being uploaded on DFF website regularly. Sirifort auditorium booking has now been made online. Celebration of Centenary of Report on Work in Hindi Indian Cinema Language 43rd International Film This edition of IFFI also introduced The Directorate has taken action Festival of India-2012 a special award commemorating one for usage of Hindi in official hundred years of Indian cinema. matters. A Rajbhasa Karyanvayan The 43rd International Film This award has been instituted Samiti has been set up under the Festival of India, conducted jointly to honour a film for its artistic, Chairmanship of Director, DFF by the Ministry of Information & aesthetic and technological merit. with heads of wings as its member. Broadcasting and Government of The award committee, comprising

228 Annual Report 2012-13 Budhadeb Dasgupta (Chairman – also included Retrospectives Opening Ceremony Indian Panorama Jury), Goutam of Dada Saheb Phalke Award Ghose (Chairman – International Winner Soumitra Chatterjee, Keeping the celebration of 100 Jury), and Kishwar Desai (Noted Girish Kasaravalli, Muzaffar Ali, years of Indian Cinema in mind, Writer and Journalist) chose the a package focusing the early work the opening ceremony paid tribute award winning film from the of Master film makers like Adoor to the rich tradition of filmmaking nine nominations made out of Gopalakrishnan, Shyam Benegal that has flourished in the country the sections – Indian Panorama, and K Balachander, a retrospective through a cultural programme. International Competition and of student works from the prominent The Chief Guest for the Opening Cinema of the World. film schools of India, and an Night was renowned actor Akshay Incredible India section featuring Kumar. The Governor of Goa, In an attempt to showcase foreign films shot in India. Hon’ble Minister of State for Indian Cinema’s journey in the Information & Broadcasting past one hundred years, several Foreign Section (Independent Charge), Shri sections depicting the growth and Manish Tewari, Chief Minister of development of cinema in India In the Foreign Section of IFFI, Goa, Secretary, Ministry of I & B were curated for the 43rd IFFI. 162 films from 67 countries were graced the occasion.The Life Time The sections – Indian Cinema screened. Number of filmmakers Achievement Award was presented Centenary, 50 years of the Film were invited to present their works. to the Polish filmmaker Krzysztof and Television Institute of India, The films from Turkey, Animation Zanussi, for his contribution in the Films Division Package on section, Soul of Asia section, field of cinema. Documentaries and early works of celebrated various dimensions of Master film makers gave a glimpse cinema from across the world. The opening ceremony was of the milestones of Indian Cinema The Retrospectives and Special followed by the Asia Premiere of to the audience. This section Focus sections brought an array Life of Pi, directed by renowned opened with the screening of the of influential films from Denmark, filmmaker Ang Lee. The cast and first film “Raja Harishchandra” South Korea, and USA, which crew of the film, which included of Dada Saheb Phalke and Uday offered insights into the celebrated actors Tabu and Irrfan Khan, were Shankar’s Kalpana. A theatrical filmmakers and their vision. present for the unveiling of the film performance on Dada Saheb to the Indian audience. The film Phalke based on the work of received an overwhelming response Ms.Sharayu Phalke Sumanwar, Master Classes by the audience that had flocked to the great-grand niece of Dadasaheb watch the film. Phalke was also presented. In addition to the Film Screenings, a series of Master classes were conducted by both Foreign Cinema Closing Ceremony Indian Section and Indian Panorama sections. The Closing ceremony of IFFI was Indian Section also featured the Eminent film Directors a grand event, befitting the ten days Indian Panorama-2012, where Shyam Benegal and Adoor of film festivities. The Chief Guest 39 Films (20 feature films and Gopalakrishnan, Academy Award for the closing night was Telugu film 19 non-feature films) from various Winners Susanne Bier and actor Nandamuri Balakrishna. The regions and languages of India were Resul Pookkutty conducted Closing function was attended by screened. These were selected by a the Master Classes. These the Governor and Chief Minister 10 member feature film jury headed Master classes were enjoyed by of Goa. Eminent Australian Film by Shri Buddhadeb Dasgupta, cinema enthusiasts as they provided maker Paul Cox was the Guest and a 5 member non-feature film opportunities for cinema lovers of Honour. The much-awaited jury headed by Shri M.R.Rajan. to interact with the masters of the Awards for the International In addition to the Indian craft, and engage with their ideas. Competition section and the newly Panorama, the Indian content instituted Centenary Award were

Activities Under Films Sector 229 announced at the Closing Ceremony by the Chairperson of International for the purpose of sanctioning Jury. films for public exhibition. The present Board consists of a The function was followed by the screening of the Closing Film, The Chairperson and twenty-one Reluctant Fundamentalist at Kala Academy, where the cast and crew of the non-official members, all of whom film including director Mira Nair presented the film. are appointed by the Central Government. The present Board Award Winners of 43rd IFFI was nominated on 25th May, 2011. The Board functions with its Name of the Award Award Winner headquarters at Mumbai and Special Jury Award Lucy Mulloy for the Cuban Film Una Noche nine regional offices at Mumbai, Chennai, Kolkata, Bangalore, Best Actor (Female) Anjali Patil for the Sri Lankan Film ‘With Hyderabad, Thiruvananthapuram, You, Without You’ Delhi, Cuttack and Guwahati. Best Actor (Male) Marcin Dorocinski for the Polish Film ‘Rose’ The regional offices are headed by Regional Officers/ Addl. Regional Best Director Kyu-hwan Jeon for the Korean Film ‘The Officer and are assisted by Weight’ Advisory Panels in the examination Best Film Anhey Ghorhey Da Daan, Directed by of films. The members of the Board Gurvinder Singh, Produced by NFDC and the Advisory Panels represent a cross-section of the society and Centenary Award Mira Nair’s film The Reluctant include people from all walks of life Fundamentalist. like educationists, social workers, housewives, film personalities, doctors, journalists etc. CENTRAL BOARD OF FILM CERTIFICATION Films considered suitable for The production and exhibition of films occupies an important place in the unrestricted public exhibition field of culture as the most widely appreciated and democratic of the arts. are granted “U” certificates. Films play a significant role in shaping public opinion and in imparting Films which are suitable for knowledge and understanding of the culture and traditions of the people of unrestricted public exhibition various regions. Production of feature films in the country is mostly in the but contain some material which private sector. require parental guidance for children below 12 years, are Our Constitution guarantees freedom of speech and expression as a granted “UA” certificates, with a fundamental right but subjects it to reasonable restrictions. These restrictions caution to parents to that effect. are placed in the interest of the “sovereignty and integrity of India, security Films which are found unsuitable of the State, friendly relations with foreign States, public order, decency for exhibition to non-adults are and morality and in relation to contempt of court, defamation or incitement granted “A” certificates. Those to any offence.” Keeping in view these provisions of the Constitution, the considered unsuitable for the basic principles for the guidance of the Board in certifying films for public general public, but suitable for exhibition in India are laid down in the Cinematograph Act 1952. Further, exhibition to specialised audiences directions (guidelines) have been issued by the Central Government under such as doctors etc. are granted section 5B (2) of the Act setting out the principles in further detail for “S” certificates. Films considered determining the suitability of films for public exhibition. unsuitable for public exhibition are not granted certificates. The Board of Film Censors, which has been re-named as the Central Board of Film Certification from 1-6-1983, has been set up by the Central Government under Section 3 of the Cinematograph Act 1952

230 Annual Report 2012-13 Work Relating to Certification April to December, 2012 the figure Refusal of Certificates works out to be 635. During the period April to During the period a total of __ December, 2012 the Board issued Out of 635 Indian Feature Films celluloid feature films ( Indian a total 11461 certificates; 1063 certified during the period from & Foreign ) were “Refused” certificates were issued to celluloid April to December, 2012, 251 certificates as they were found to films, 6172 certificates to video were granted “U” certificates, violate one or more of the statutory films and 4221 to Digital films. 277 “UA” certificates, and 107 guidelines issued by the Central During the period under report, “A” certificates. Similarly, of the Government under section 5B(2) 635 Indian Feature Films, 60 60 Foreign Feature Films certified of the Cinematograph Act 1952. Foreign Feature Films, 1 Indian in the year, 21 “UA” certificates, Some of them were subsequently film other than feature, 327 Indian 35 “A” certificates and 4 ‘U’ certified in their revised versions. short films and 35 Foreign short certificates. films in celluloid were certified. A statement indicating the certificate- The Board certified a total of 327 Board Meeting wise and category-wise details of Indian Short Films during the The 129th Board Meeting of the films certified in the year is given at period from April to December, members of the Central Board Annexure I. Statements indicating 2012 of which 274 were granted of Film Certification was held on region-wise/ language-wise details “U” certificates, 43 “UA” 12th May, 2012 at Mumbai. The and thematic classifications of certificates and 10 “A” certificates. meeting was presided over by Ms. certified Celluloid Feature Films In respect of the 45 Foreign Short Leela Samson, the Chairperson of (Indian and Foreign) are also given Films certified in the year, 10 were the Board. at Annexures II, III, IV & V. granted “U” certificates, 30 “UA” certificates and 5 “A” certificates. The 130th Board Meeting of the The Board continued to receive members of the Central Board of applications for change of category Video Film Certification was held on 17th of certificates from “A” to “UA” or June, 2012 at Cochin. The meeting “U” for the purpose of telecast on A total of 6172 certificates were was presided over by Ms. Leela satellite channels and Doordarshan. issued to Video films during period Samson, the Chairperson of the After examining the re-edited from April to December, 2012. Board. version in video format, the Out of these, there were 560 Indian suitability for change of category of Feature Films, 796 Foreign Feature The 131st Board Meeting (extra- certificate is decided by the Board. Films, 4211 Indian Short Films, ordinary) of the members of the The Board also continued to certify 461 Foreign Short Films and Central Board of Film Certification film songs and trailers in video 106 Indian long films (other than was held on 24th July 2012 format for telecast on Doordarshan. feature) & 38 Foreign long films at Delhi to discuss the issue of (other than feature). conversion of ‘A’ rated films to Celluloid ‘UA’ for the purpose of satellite Digital release. The meeting was presided India continued to be one of the over by Ms. Pankaja Thakur, CEO, CBFC who was nominated major film producing countries in A total of 4221 certificates were by majority Board Members to the world. From 1999 onwards issued to Digital films during period Chair the meeting as Chairperson, there was steady increase with from April to December, 2012. Ms. Leela Samson was on tour. the figures of Indian feature films Out of these, there were 654 Indian certified in 1999 being 764 in Feature Films, 3148 Indian Short 2000 – 855 in the year 2001 - The 132nd Board Meeting (extra- Films, 176 Foreign Feature films ordinary) of the members of the 1013 in 2002 to 943, 2008-1325 and 238 Foreign short films were & 2009-1288. During the period Central Board of Film Certification issued certificate. was held on 10th September 2012

Activities Under Films Sector 231 at Delhi with the Hon’ble Minister (d) An interactive session titled c) Insertion of excerpts (bits) of of Information and Broadcasting to “Kerala Konnections” was blue films in a certified film. discuss the issue of conversion of ‘A’ held on 16th June 2012 rated films to ‘UA’ for the purpose at Cochin between the d) Exhibition of uncensored of satellite release. stakeholders of Kerala and films, with forged certificates, the CBFC. This session and was attended by Minister of Workshops for Advisory e) Exhibition of films without Cinema, Kerala Govt., Shri censor certificates. Panels B. Ganesh Kumar. During the period from April (e) Meeting of CBFC with Workshops were arranged for to December 2012 no cases the stakeholders of Film Advisory Panel Members at various of interpolations in films were Industry was held on 19th regional centers for the benefit detected. of the members of the Advisory September 2012 to discuss Panels and Examining Officers the certification of “A” rated in certification of films. Various films for television. Cine Workers Welfare Fund issues involved in the examination Act of the films were discussed at the Complaints workshops. The need for observing The Central Board of film a code of conduct and discipline Some complaints about certification certification continued to collect was also emphasized. of films were received from the Cine Workers Welfare Cess on public. The complaints mainly dealt Indian Feature Films on behalf of Important Events with the subject of sex and violence Government of India, Ministry on screen. Most of these complaints of Labour. These rates are at ` (a) Meeting with CEO and the were general in nature. 20,000/- for Hindi and English Regional Officers of CBFC films, ` 10,000/- for all other was called by Joint Secretary regional language films. CBFC (films) on 17th April 2012 Censorship Violations collected an amount of regarding standardization of ` 1,87,00,000/- towards certification process and other The incidence of censorship C.W.W.C. administrative matters. violations at the stage of exhibition of films continued to be reported Cess on imported films dubbed into (b) Meeting with CEO and during 2012 also. Most of the Indian language came into force the Regional Officers cases of violations that came to vide Ministry’s notification dated of CBFC was called by the knowledge of CBFC and the 18th July 2007. Secretary, I & B on 30th Central Government related to April 2012 regarding interpolations. The censorship Certification Fees standardization of certification violations indulged in by sections of process, computerization the film industry are broadly of five An amount of ` 4,48,02,348 /- and amendment to types viz. was collected towards certification Cinematograph Rules, 1983. a) Insertion of the portions fees. (c) Meeting of CBFC with the deleted by CBFC in films Certain categories of films are stakeholders of Mumbai Film during public exhibition. Industry was held on 12th exempted from the provision May 2012 to discuss UA b) Insertion of portion not shown relating to certification of films vide rated movies on television. to the Board in a certified film Ministry’s Order No.807/3/2007 dated 24th September 2007

232 Annual Report 2012-13 ANNEXURE I CBFC Consolidated Statement Indicating Certified Films from 1-4-2012 To 31-12-2012

Celluloid

U UA A S TOTAL

Indian Feature Films 251 277 107 - 635

Foreign Feature Films 4 21 35 - 60

Indian Short Films 274 43 10 - 327

Foreign Short Films 10 30 5 - 45

Indian Long Films Other Than Feature - 1 - - 1

Foreign Long Films Other Than Feature - - - - -

Total 539 372 157 - 1068

Video

Indian Feature Films 294 261 5 - 560

Foreign Feature Films 227 551 18 - 796

Indian Short Films 2919 1173 119 - 4211

Foreign Short Films 239 203 19 - 461

Indian Long Films Other Than Feature 96 10 - - 106

Foreign Long Films Other Than Feature 29 9 - - 38

Total 3804 2207 161 - 6172

Digital

Indian Feature Films 269 262 123 - 654

Foreign Feature Films 29 72 75 - 176

Indian Short Films 2546 501 101 - 3148

Foreign Short Films 56 161 21 - 238

Indian Long Films Other Than Feature 2 - 2 - 4

Foreign Long Films Other Than Feature 1 - - - 1

Total 2903 996 322 - 4221

Grand Total 7246 3575 640 - 11461

Activities Under Films Sector 233 ANNEXURE-II CBFC certified Indian Feature Films 1-4-2012 to 31-12-2012 (Region & Language Wise )

CELLULOID FILMS S. Language Mum Kol Che Ben Thi Hyd Del Cut Guw Total No. 1 Hindi 49----81--58 2 Marathi 73------73 3 Gujarati 50------50 4 Bhojpuri 43------43 5 Telugu 3 - 18 9 15 34---79 6 Tamil 4 - 38 4 7 17---70 7 English ------11 8 Bengali 1 77------78 9 Punjabi 9------9 10 Haryanvi 3------3 11 Odiya ------13-13 12 Kannada - - - 85-----85 13 Malayalam ----465---51 14Tulu ---3 ----3 15 Urdu 2------2 16 Assamese ------88 17 Rajasthani 1------1 18Konkani1------1 19 Nepali ------11 20 Maithili 1------1 21 Chattisgarhi 1------1 22 Manipuri - 1------1 23 Khortha - 1------1 24 Banjara - - - 1-----1 25 Mishing ------11 Total 241 79 56 102 68 64 1 13 11 635

234 Annual Report 2012-13 ANNEXURE-III CBFC certified Thematice Classification of Indian Feature from 1-4-2012 to 31-12-2012

CELLULOID S.No. Classification Mum Kol Che Ben Tvm Hyd Del Cut Guw Total 1 Social 201 71 51 63 57 60 1 12 11 527 2 Comedy 7 1 - 9 - - - 1 - 18 3 Devotional 4 - - 1 - - - - - 5 4 Action 5 - 3 4 2 - - - - 14 5 Crime 9 2 1 11 7 1 - - - 31 6 Thriller 2 5 1 ------8 7 Horror 3 - - 4 2 1 - - - 10 8 Biographical - - - 1 - - - - - 1 9 Fantasy 1 - - 1 - - - - - 2 10 Action/ Thriller 2 ------2 11 Historical 2 - - 1 - - - - - 3 12 Fiction 1 - - - - 1 - - - 2 13 Children’s Film - - - - - 1 - - - 1 14 Mythological 3 - - 1 - - - - - 4 15 Spoof 1 ------1 16 Satire - - - 1 - - - - - 1 17 Social/ Comedy - - - 1 - - - - - 1 18 Others - - - 1 - - - - - 1 19 Social/ Crime - - - 2 - - - - - 2 20 Legendary - - - 1 - - - - - 1 Total 241 79 56 102 68 64 1 13 11 635

ANNEXURE-IV CBFC certified Foreign Feature Films from 1-4-2012 to 31-12-2012

(REGIONWISE – COUNTRYWISE) (CELLULOID) S.No. Country of Origin Mum Kol Che Ben Thi Hyd Nd Cut Guw Total 1 USA 42 - 3 ------45 2 Canada 2 ------2 3 Thailand 2 ------2 4 China - - 1 ------1 5 UK 2 ------2 6 Italy 1 - 1 ------2 7 Columbia 1 ------1 8 Hong Kong - - 4 ------4 9 France - - 1 ------1 Total 50 - 10 ------60

Activities Under Films Sector 235 ANNEXURE-V CBFC certified Thematic Classification of Foreign Feature Films from 1-4-2012 To 31-12-2012

CELLULOID S.No. Classification Mum Kol Che Ben Thi Hyd Nd Cut Guw Total 1 Fantasy 2 ------2 2 Action 17 - 4------21 3 Thriller 4 ------4 4 Social 4 - 3------7 5 Horror 10-2------12 6 Adventure 1 ------1 7 Comedy 2 ------2 8 Sci. Fiction/ Thriller 1 ------1 9 Science Fiction 6 ------6 10 Crime 3 - 1------4 Total 50 - 10------60 Finances of the Board fee as per the scales provided in For the purpose of maintaining the Cinematograph (Certification) the accounts for revenue as well as Under the provision of the Rules, 1983. The Board also expenditure, the Board observes Cinematograph Act, 1952, the levies projection charges in respect the financial year (1st April to Central Board of Film Certification of screening of the films done in 31st March) as per the practice is a statutory body regulating the the Regional Office. The total followed by the Government of public exhibition of films. However, income accrued during the period India. The Board receives grants for administrative purpose, the April 2012 to November 2012 from the Ministry under Non-Plan Board is treated as a sub-ordinate comes to ` 5,03,17,506/-. The and expenditure incurred against office under the Ministry of revenue collected is credited to the these sub-heads from 1st April to Information and Broadcasting. Consolidated Funds of India. The 30th November 2012 are furnished Board does not operate any bank below: The revenue of the Board is by the account in this regard. way of collection of certification Budget Allocation and Expenditure

(` in thousands) Non-Plan (BE (2012-13) Expenditure upto 30th Novoember, 2012 Salaries 42000 25813.216 Medical 450 180.369 OTA 015 0 TE 2000 1904.035 OE 5530 5530.000 PPSS 15000 20064.200 Grant-in-aid 005 0 TOTAL 65000 43491.820

236 Annual Report 2012-13 Plan Scheme : Upgradation, (c) Training of Group “A” “B” have a cultural bearing but also and “C” in Administration, in areas which cannot be taken Modernization and Expansion Accounts, Budgeting up by private enterprises due to of CBFC and Certification Maintenance of records, commercial exigencies; thereby Process E-governance, IT Skills, facilitating a balanced growth of the Vigilance and RTI matters. Industry. However, even while its The CBFC, under the proposed role in the Indian film industry is Scheme “Upgradation, SBG : 2012-13 : ` 25 Lakhs largely developmental, as a Public Modernisation and Expansion of Sector Enterprise, NFDC also Expenditure as on 30-11-2012 : ` CBFC and Certification Process” has a corporate mandate and is 9,84,438/- under the 12th Plan period responsible for generating a healthy from 2012 to 2017, proposed to balance sheet. undertake the following activities for which `10 crores has been NATIONAL FILM NFDC has further enhanced earmarked. its forte in production and DEVELOPMENT distribution under the “Cinemas (1) Software Development for CORPORATION LIMITED of India” banner, production of online processing of film advertisement, short and corporate application and certification. (NFDC) films for government, film exhibition, restoration, Film Bazaar, (www.nfdcindia.com) (2) Digital Projection System and training in digital non-linear editing, Digital Theatres for all offices cinematography, sub-titling etc. of CBFC. Incorporated in the year 1975, the National Film Development The Ministry of Information & (3) Requirement of additional Corporation Ltd. was set up by Broadcasting executed its Plan office space for Regional the Government of India with the Scheme “Film Production in Offices of CBFC and primary objective of planning, various regional languages” through Headquarters. promoting and organizing an the National Film Development integrated and efficient development Corporation (NFDC) during the of the Indian film industry in 11th Five Year Plan. As per the Plan Scheme : Training accordance with the national targets laid down in the Eleventh economic policy and objectives laid For Human Resources and Plan Scheme, NFDC was required down by the Central Government to produce 15 films in various Development from time to time. NFDC was regional languages and 3 films in reincorporated in the year 1980 This is a New Scheme. Hindi/English language against by merging the Film Finance a total allocation of ` 36 Crores. Corporation (FFC) and Indian CBFC under the Scheme Against this,NFDC commissioned Motion Picture Export Corporation “Training For Human Resources 23 productions across 12 Indian (IMPEC) with NFDC. Since its Development” propose to undertake languages including Tamil, inception, NFDC has funded / the following activities for which 25 Assamese, Gujarati, Malayalam, produced over 300 films in more lakh exists. Bengali, Marathi, Bhojpuri, than 20 regional languages, many Konkani, Rajasthani, Khortha, (a) Workshop/Seminar/Samvaad of which have earned wide acclaim Punjabi and Hindi and introduced for Board Members and and won national / international 13 debutant filmmakers in the film Regional Officers at Regional awards. Offices and at Mumbai. sector. As a film development agency, In FY 2012-13, NFDC completed (b) Training/ Workshop of NFDC is responsible for facilitating 7 feature films, including Shanghai Advisory Panel Members in growth in areas / segments of directed by the acclaimed filmmaker each region. the film industry that not only Dibaker Banerji, while 5 films are

Activities Under Films Sector 237 in various stages of production. NFDC’s production & distribution based on Rabindranath Tagore’s Gurvinder Singh’s debut feature brand Cinemas of Indiacontinued stories. film, Anhey Ghorhey Da Daan, to gain momentum with a host produced by NFDC, premiered of theatrical releases including Post-restoration, NFDC launched at the Venice International Film the Bengali film, Maya Bazar, its hugely popular home video Festival, won 3 National Awards directed by debutant filmmaker segment of cinemas of India and has and recently won the Golden Joydeep Ghosh, Gurvinder Singh’s released 50 titles under the same so Peacock Award at the International Anhey Ghorey Da Daan, Bidyut far, the promotion of which is being Film Festival of India 2012. Kotoky’s As The River Flows and carried out via Facebook, Twitter, Gangoobai a feature film in a re-release of the much acclaimed and YouTube etc. The company Marathi/Hindi by debutant feature classic Jaane Bhi Do Yaaro in its will also shortly be launching a filmmaker Priya Krishnaswamy was digitally restored version across video-on-demand platform for selected along with Anhey Ghorhey India. Films in the pipeline for consumption of cinema online. Da Daan for the Indian Panorama theatrical release up to March 2013 section of the 43rd International include Gangoobai and Sanskaar. In terms of overseas promotion Film Festival of India, which was of Indian cinema, NFDC has held in Goa in November 2012. Keeping in mind the urgent need undertaken various initiatives to Tasher Desh, a Bengali feature film to restore filmic material that undertake increased marketing of its directed by Q and co-produced by has undergone immense damage new films and the existing catalogue NFDC, went on to get selected at over time due to lack of adequate and promotion of Indian films in the seventh edition of the Rome preservation facilities, NFDC has global networks. With an aggressive International Film Festival under undertaken restoration of 86 titles outreach program to connect with the newly created Cinema XXI in total that underwent sound and market players in other countries, category this year. picture restoration, including 6 titles the division has built up a network

Photograph from National Photo Awards

238 Annual Report 2012-13 of partnerships with private and Canada, MIPCOM, France, attendance of almost 750 delegates government players in this business American Film Market, USA, from 32 participating countries across the world. Further, the European Film Market, Germany comprising an eclectic mix of division is also screening its films and Film Mart in Hong Kong. festival directors of leading film at global festivals, thus enabling a The Indian Pavilion provides a festivals, film programmers, world benchmarking with International platform to the Indian participants sales agents, globally acclaimed best practices in film production. to organize meetings for networking film critics and a host of first timer and to promote their work. international delegates professing To substantiate the mandate of their interest in operationalizing co- the exports division, NFDC To facilitate the growth of the production treaties with India. undertakes initiatives to facilitate Indian film sector internationally, increased visibility of Indian cinema and to enable building of NFDC has recently set up and for enhancing distribution collaborations in the realm of a Training & Development avenues globally. The NFDC has production and distribution between Department, which has been been entrusted with the task of the Indian and International film devised to address the gap in promoting Indian Films at various fraternity, NFDC set up Film the area of mid-career training International Film Markets in Bazaar India in 2007 in Goa opportunities in the film sector. India and abroad. Under these alongside the International Film It has been established under the initiatives the Corporation sets Festival of India. From a tentative brand NFDC Labs to deliver up an India Pavilion- India stand start of 170 delegates in 2007, the a key output for the Indian film in Cannes Film Festival, France, sixth edition in the year 2012 saw community: training for professional Toronto International Film Festival, an impressive and highly influential filmmakers, providing workshops

Minister of State (Independent Charge) for I & B, Shri Manish Tewari, Secretary I&B Shri Uday Kumar Varma, Goa Chief Minister, Shri Manohar Parrikar, Polish Cultural Minister, Mr. Bogdan Zdrojewski and NFDC Chairman, Shri Ramesh Sippy at the inauguration of the Indian Panorama, at the FILM BAZAAR, during 43rd IFFI-2012, in Panaji, Goa

Activities Under Films Sector 239 and master classes in core disciplines – directing, writing, editing, cinematography and producing.

In continuance of its various training programmes in the technical areas of filmmaking for students under State Government sponsored schemes, NFDC held 13 workshops training 428 candidates in areas namely, digital non-linear editing, digital videography, audio engineering, digital still photography and animation.

During the Financial Year 2012- 13, NFDC also produced 30 video spots, 5 corporate films, 104 episodes audio sponsored programs, 01 Video Anthem, 90 short films / documentaries for government clients. Further, 110 spots were dubbed into various languages totalling 1607 spots, 13 and 7 TV series episodes for numerous Ministries, PSU’s and other clients.

With its intent of emerging as an agency that can meet 360 degree communication needs of a government client, NFDC undertook its first ever assignment of designing a ‘tableau’ for the Republic Day Parade on behalf of the National Literacy Mission, Ministry of Human Resource and Development, Government of India. The tableau received the first prize for its theme resonant with Saakshar Bharat the ‘Adult Literacy Programme of the Ministry of HRD. The creatively fabricated golden tableau that spoke of ‘Reaping the fruits of Knowledge and building a bridge towards a golden future’ was successful in drawing attention to the core tenets of the literacy mission.

240 Annual Report 2012-13 The Ministry's Tableau depicting 100 Years of Indian Cinema at the Republic Day Parade 2013

Activities Under Films Sector 241 Minister for Culture and Communication of France, Ms. Aurelie Filippetti meeting the Minister of State (Independent Charge) for Information & Broadcasting, Shri Manish Tewari, in New Delhi

242 Annual Report 2012-13 of Communication (IPDC). India played a significant role in its conception and has been a member of the IPDC and also of the Inter- Governmental Council (IGC) of the IPDC. India was elected by acclamation by the General Conference at its 35th Session, to be a member of the IGC for the Chapter period 2009-2013. Shri Uday Kumar Varma, Secretary (I&B) attended the 56th meeting of the Bureau of the Inter-Governmental Council of the International Programme for the Development of Communication (IPDC) held at UNESCO Headquarters from 22nd to 24th 7 February 2012. The Asia-Pacific Institute for Broadcasting Development (AIBD) in collaboration with IPDC-UNESCO organized Sub- INTERNATIONAL regional Workshop on Training of Journalists on Legal Awareness in an Era of Media Convergence from CO-OPERATION 23rd to 27th September 2012 in Male, Maldives. Ms. Madhuparna Dhar Chowdhuri, News Editor, AIR (Kolkata) attended the workshop India and UNESCO India is among the founder MoU With Countries members of UNESCO, one of the specialized agencies of the United India and Belarus Nations. UNESCO’s main In a major initiative to build a goal is to promote international comprehensive partnership with co-operation in the field of a Commonwealth of Independent education, science and technology, States (CIS) and to strengthen social sciences, culture and mass initiatives and enhance partnership communication. In order to promote in the areas of mass media and communication capabilities of publication and broadcasting, India developing countries, the 21st and Belarus signed a Memorandum Session of the General Conference of Understanding (MoU) on of UNESCO in 1981 approved Cooperation in the field of Press the setting up of an International and Information on 14th November Programme for the Development 2012. The MoU was signed

International Co-operation 243 between Secretary (Information  Exchange of Television and of news and information among & Broadcasting) and Mr. Sergei Radio programmes the news agencies of the non- Aleinik, Deputy Foreign Minister aligned countries. The exchange  of Belarus. Refraining from hostile was to be carried out using leased propaganda against each other communication lines of the member The objectives of the MoU are as  Facilitating access of audio/ agencies with some of these agencies follows: visual and print media to the acting as transmission hubs. public i) To exchange views on But with internet becoming bilateral cooperation in press  Easy visa regime for media a reliable and cheap mode of and information; persons communication, it was felt that an ii) feasible ways and forms of its internet based arrangement would implementation; serve the cause of news exchange Cultural Exchange among news agencies of the non- iii) possibility to conclude a Programmes (CEP) with aligned countries better than the bilateral agreement on Countries leased lines network arrangement of cooperation in the field of NANAP. At the Sixth Conference press and information. The Cultural Exchange of Ministers of Information of Non- Programmes have the aims and Aligned Countries (COMINAC objectives to strengthen the VI) held in Kuala Lumpur, India – Pakistan Joint relationship and also to promote Malaysia, in November 2005 it was Commission, 8th Technical exchange of ideas between India decided to set up the NAM News Level Working Group on and other Countries in the spheres Network (NNN) as an internet- Information of Mass Media, Broadcasting and based news and photo exchange Films. arrangement in replacement of Shri Anurag Srivastava, Joint NANAP. Secretary (I&B) and Shri Under these Cultural Exchange Under the NAM News Network Chaitanya Prasad, Officer on Programmes, there are identified (NNN), operational since June Special Duty, from the Ministry areas of cooperation in Information, 2006, national news agencies attended the Eighth Technical Level Broadcasting and Film sectors. of the member countries of the Working Group on Information 118-member Non-Aligned from 5th to 8th September 2012 in During the year 2012-13, the Movement send news and Islamabad, Pakistan. Draft CEP proposals to be executed between India and other photo contributions by e-mail The two sides reviewed progress countries such as Lithuania, United to the Malaysian news agency made in the field of Information & Mexican States, Nigeria, Bosnia Bernama which is operating Broadcasting since the last meeting & Herzegovina, Tajikistan, Egypt the NNN website http://www. of JWGs held in New Delhi in etc. have been received from the namnewsnetwork.org from Kuala February 2007. They identified Ministry of Culture for comments of Lumpur. Bernama uploads these the following areas for future the Ministry. contributions on to the NNN collaboration: website. Contributions can be looked up by the participating  Journalists exchange NAM News Network (NNN) agencies on the NNN website and programme through Press each agency can download the Information Departments With the objective of correcting material relevant for its use. At imbalances in the global flow of present, news reports are available  Seminars / workshops for information, the Non-Aligned on the website in English, Spanish media professionals Movement had in 1976 set up and Arabic languages. Press Trust  News exchange between the the Non-Aligned News Agencies of India (PTI) is the participating official news agencies Pool (NANAP) for exchange agency on behalf of India.

244 Annual Report 2012-13 In tandem with its participation the PTI news feed by e-mail and b. Work as facilitator in in the NNN multilateral news SPA through FTP. It also signed professional matters for print exchange, PTI has also been an agreement for news and photo and electronic media; undertaking news and photo exchange with Middle Eastern exchanges with a number of News Agency (MENA) in 2012. c. Coordinate radio and TV national news agencies on a productions, facilitate research bilateral basis. During the year and conduct training and skill 2011 it signed an agreement India’s role with SAARC transfer activities; with the Islamic Republic News d. Act as an Information Bank SAARC Information Centre Agency of Iran (IRNA) to extend of SAARC and its member works as the Information Hub for the cooperation between the two countries; agencies to include photos. It also the Countries under the SAARC upgraded its news delivery mode region. The mandate of SAARC e. Forge stronger intra-regional to the Namibian Press Agency Information Centre is to:- links for cooperation and and the Saudi Press Agency to collaboration among the a. Act as a nodal agency for auto-reception on an internet media of SAARC countries; collection of information of enabled computer through a PTI and SAARC and its member fabricated software called News states; View. NAMPA was earlier getting

The then Minister for I & B, Smt. Ambika Soni and the Minister of Foreign Affairs and Cooperation, Spain, Mr. Jose Manuel Garcia-Margallo Marfil exchanging an agreement between India and Spain in the Field of Audiovisual Co-Production in the presence of Prime Minister, Dr. Manmohan Singh and the King of Spain, His Majesty Juan Carlos I, in New Delhi

International Co-operation 245 f. Interact with the SAARC SAARC, the following workshops/ AIR, New Delhi attended the Audio-Visual Exchange seminars were held during the year : Seminar. (SAVE), SAARC Regional   Centres, SAARC Apex and Workshop to develop SAARC SAARC Media Internship recognized bodies and other orientation module to be Programme (SMIP) for the programmes within SAARC. included in the syllabi of the young/media persons of the National Media Training region was held from 28th India is an active member of South Institutes in cooperation with July to 2nd August, 2012 Asian Association for Regional Nepal Press Institute (NPI) in Colombo, Sri Lanka. Cooperation(SAARC). The in Kathmandu was held from Ms. Manmeet Kaur, US Information Ministers of SAARC 29th February to 3rd March (IP&MC), Shri Neeraj member countries are required to 2012. Shri Shailesh Gautam, Kumar, US(IIS) and Shri meet annually to discuss matters Under Secretary (IP&MC), Vivek Vaibhav, Dy. Director, relating to media. The Ministry Prof K.M. Shrivastava, IIMC Doordarshan, Ministry of I & of Information and Broadcasting and Ms. Shalini Narayanan, B attended the Programme. has acted as a Nodal Agency IIS (posted in IIMC) attended  Eighth Meeting of the of the government activities in the workshop. Governing Board of the SIC deliberations. The Ministry  Seminar on “How to increase SAARC Information representatives have participated in cooperation among the news Centre was held on 25th to various activities and programmes agencies of SAARC” was 26th September 2012 in conducted by the centre in the held in Bhutan on 29th to Kathmandu. Shri Chaitanya region. Keeping its commitment 31st May 2012. Shri Nampi Prasad, OSD attended the to the aims and objectives of Marinmai, News Editor, NSD, meeting.

The then Minister for I&B, Smt. Ambika Soni and the Minister of Culture and National Heritage, Poland, Mr. B. Zdrojewski with the copies of the Audio visual Co-production Agreement signed at Warsaw.

246 Annual Report 2012-13 International Media Exchange Programme A new Plan Scheme namely International Media Exchange Programme has been proposed in the XII Five Year Plan with an outlay of Rs.1.50 Crore. An outlay of Rs. 2 lakhs has been kept for the current financial year 2012- 13. Various Components of the Scheme include Media Exchange Programme, Joint Working Groups & Agreement on cooperation in the field of Information & Film Sector and International Media Seminars/Workshops. The main objectives of the programme are as follows :  Recognizing the vital role that Media play in the promotion of better understanding between countries and in enhancing regional cooperation through greater interaction between media persons and for dissemination of information about each other.  Recognizing the critical role that media plays in the promotion of democratic values and tolerance in societies.

 The broad objective of this scheme is to strengthen the friendly ties with different countries by promoting better understanding in the field of information and print media, inspired by a common desire to establish and develop closer relations with other countries in the field of information and mass media.

 To strengthen the relationship between India and other countries.

 To promote exchange of ideas between India and other countries in the spheres of Mass Media, Broadcasting and Films

 Advanced Media Training

 Crisis Communication

 Social and Multimedia Training

International Co-operation 247 248 Annual Report 2012-13 Chapter

instructions/guidelines issued by the Government in this regard. Efforts are also made to ensure adequate representation of officers belonging 8 to Scheduled Castes, Scheduled Tribes and Other Backward Classes in various training programs. Post based rosters are maintained by all the attached/subordinate offices/ RESERVATION PSUs/autonomous bodies under the administrative control of the Ministry.

FOR SCHEDULED The guidelines & instructions regarding reservation for SCs/STs/ OBCs in services and for other CASTES, SCHEDULED benefits, issued from time to time by the nodal Ministries/Departments, are circulated to all the media units TRIBES AND OTHER for strict compliance. As per the instructions of DoP&T, issued vide its O.M. dated 3rd BACKWARD CLASSES February 2012 information pertaining to the representation of SCs, STs and OBCs as on 1st January 2012 in respect of the Ministry is given on the next page. This Ministry has been making all possible efforts to ensure adequate The percentage of representation of representation of Scheduled Castes, SCs, STs and OBCs vis-à-vis the Scheduled Tribes and Other total number of employees in the Backward Classes in the posts and Ministry including all its attached services under its administrative & subordinate offices as on 1st control keeping in view the orders/ January 2012 is being given.

Reservation for Scheduled Castes, Scheduled Tribes And Other Backward Classes 249 Category Group A Group B Group C Group D Total SC 15.02% 13.73% 16.31% 25.37% 17.07% ST 6.13% 6.68% 9.53% 10.29% 8.64% OBC 3.45% 2.97% 4.83% 4.89% 4.23%

Details of recruitment of Minority Community for the year ending 31.3.2012 under the Prime Minister’s 15 Point Programme as per prescribed proforma in O.M. dated 08.01.2007.

Total No. of Total no. Minority Total No. of Total no. Minority employees of persons persons employees of persons persons as on 31st employed employed as on 31st employed employed March, during the during the March, during the during the 2012 year year 2012 year year Group A Group B Ministry/ 448 51 5 1033 42 2 Department Attached/ Subordinate offices and Autonomous 1510 15 2 6974 31 3 bodies Total 1958 66 7 8007 73 5 Group C Group D Ministry/ 442 22 2 nil nil nil Department Attached/ Subordinate offices and Autonomous 22012 303 38 7358 120 25 bodies Total 22454 325 40 7358 120 25

A separate cell, for administrative convenience, has been set up in this Ministry in terms of instructions in MHA’s O.M.No.27/22/68-Estt(SCT) dated 19.4.1969 to look after the interest of Scheduled Castes, Scheduled Tribes and Other Backward Classes.

The Cell under the supervision of a Liaison Officer of the rank of Dir/DS is functioning for coordinating and monitoring of work relating to implementation of reservation policy and other benefits due and admissible to SCs/STs and OBCs as per the rules in this Ministry and its attached / subordinate offices.

250 Annual Report 2012-13 Reservation for Scheduled Castes, Scheduled Tribes And Other Backward Classes 251 252 Annual Report 2012-13 Photograph from National Photo Awards Chapter 9

The instructions and guidelines regarding Persons with Disabilities issued from time-to-time by the REPRESENTATION nodal Ministry/Department are always circulated to all Media Units and Administrative Sections in the OF PHYSICALLY Main Secretariat of the Ministry I&B for strict compliance. In the Main Secretariat, a Liaison Officer is also appointed to look after the DISABLED PERSONS interest of Persons with Disabilities. As per the instructions of DoP&T from time-to-time a special drive IN SERVICE is also launched to fill up backlog vacancies in this category. However, all Media Units have been asked to compile information regarding backlog vacancies for Persons with Disabilities category. The representation of Persons with Disabilities in this Ministry (except AIR, Doordarshan, RR&TD, DAVP, PIB, S&DD, NFDC, DFF, DPD and RNI) collectively and in Direct Recruitment and Promotion quotas as on 1st January 2012 is enclosed in the Annexure.

Representation of Physically Disabled Persons in Service 253 PWD REPORT I

ANNUAL STATEMENT SHOWING THE REPRESENTATION OF PERSONS WITH DISABILITIES IN SERVICE

(As on 1st January 2012)

Ministry of Information & Broadcasting/ (Attached/Subordinate Offices)

Group Number of Employees Total In Identified VH HH OH posts (i) (ii) (iii) (iv) (v) (vi) Group A 897 128312 Group B 1272 575 4 4 12 Group C 1888 818 3 4 20 Group D 809 533428 Total 4866 2054 14 11 42

Women of Irpa village at an awareness programme on proper nutrition organized by Jagadalpur field unit of DFP, Chattisgarh.

254 Annual Report 2012-13 PWD Report II VH HH OH isabilities can be promoted to posts No. of appointment made reserved VH HH OH VH HH OH Total In Identified posts No. of appointment made No. of vacancies Direct Recruitment Promotion reserved vacancies VH HH OH TOTAL In Identified such posts, provided the concerned post is identified suitable for person with disabilities. Group No. of 1234567891011121314151617 Group AGroup B 1Group CGroup D 1Total 2 5 1 3 2 7 4 1 7 1 6 2 3 1 2 1 3 1 1 Nil 1 Nil 1 Nil 1 2 Nil Nil 3 1 2 Nil 11 1 4 13 1 1 25 1 1 1 1 STATEMENT SHOWING THE NUMBER OF PERSONS WITH DISABILITIES APPOINTED DURING CALENDER YEAR 2011 (AS ON 01.01.2012) Notes: (i) Handicapped (persons suffering from blindness or low vision) VH stands for Visually (ii) HH stands for Hearing Handicapped (persons suffering from hearing impairment) (iii) OH stands for orthopaedically Handicapped (persons suffering from locomotor disability or celebral palsy) (iv) There is no reservation persons with d for persons with disabilities in case of promotion Group A and B posts. However,

Representation of Physically Disabled Persons in Service 255 256 Annual Report 2012-13 Photograph from National Photo Awards Annual Report 2012-13 257 258 Annual Report 2012-13 Photograph from National Photo Awards Chapter

Secretariat of the Ministry monitors the progressive use of Hindi in the Secretariat as well as in its attached and subordinate offices. The meetings of Official Language 10 Implementation Committee are held regularly to monitor the status of the implementation of the Official Language Policy in the Ministry and its media units/organizations. It USE OF HINDI AS also aims to find ways and means to augment the use of Hindi in official work and achieve targets under the annual programme as fixed by the OFFICIAL LANGUAGE Department of Official Language.

To provide necessary assistance in translation, implementation and monitoring of the Official Language Policy of the Government of India, the Main Secretariat of the Ministry has an approved strength of one Director (OL), one Deputy Director (OL), two Assistant Directors (OL), two Senior Hindi Hindi is the official language Translators and two Junior Hindi of the Union of India. There is Translators. a well considered policy of the Government to accelerate the In order to ensure issuance of all progressive use of Hindi in official papers/documents under Section work. This Ministry has been 3(3) of the Official Languages Act emphasizing on the use of Hindi as in bilingual form and that letters per the Official Language Policy received in Hindi and signed in of the Government of India. The Hindi are invariably replied to Official Language Implementation in Hindi only, check points were Committee (OLIC) in the Main strengthened. In addition, quarterly

Use of Hindi as Official Language 259 progress reports received from different sections and media units were reviewed and remedial actions were taken / suggestions made in order to ensure better compliance of the official language policy.

For promoting the use of Hindi in official work, “Hindi Fortnight” was organized in the Ministry from 14th to 28th September 2012. During this period, essay writing, poetry, noting / drafting, dictation, translation, debate and quiz competitions were organized in which 123 officials participated, 91 officials (both from Hindi and non- Hindi speaking regions) were given cash prizes. The Hon’ble Minister also issued an Appeal for increasing the use of Hindi in official work. Moreover, the Appeals issued by the Union Home Minister and the Cabinet Secretary, on this occasion, were also circulated.

An incentive scheme for original noting and drafting as per the directions of Department of Official Language, Ministry of Home Affairs is also operative. Nine officials of the Ministry (Main Secretariat) were awarded cash prizes for the year 2011-2012 under the scheme.

The Second Sub-Committee of Parliament on Official Language inspected 11 offices under this Ministry during the year (from 1st April to 31st December 2012). The suggestions made by the Committee were noted and remedial actions initiated for better implementation of the Official Language Policy. Other eight offices under the Ministry were also inspected.

260 Annual Report 2012-13 Photograph from National Photo Awards Use of Hindi as Official Language 261 Photograph from National Photo Awards

262 Annual Report 2012-13 A Women Cell was formed in the Ministry in 1992 to review the programmes and monitor implementation of development schemes for women in accordance with the guidelines of the National Commission for Women. Later, in accordance with the Supreme Court guidelines laid down in Vishakha A special awareness programme on & Others Vs. State of Rajasthan ‘Janani Shishu Suraksha Yojana’ at Ramanand Nagar village of case, the Cell was re-constituted on Maharashtra, organized by Nanded 16th May 2002 as the Complaints unit of DFP. Committee for matters relating to sexual harassment at work place. An external expert from YWCA was included as a non-official member in the Women Cell on 13th Chapter January 2006. During 2012-13, the Women Cell headed by Mrs. Supriya Sahu, Joint Secretary (B), took note of two complaints relating to sexual harassment at work place. The Committee gave appropriate directions in both the cases.

This Cell was reconstituted on 6th 11 November 2012 headed by Mrs. Supriya Sahu, Joint Secretary (B) and Ms. P. Vasanti, Director, CMS. The Cell has an external WOMEN WELFARE expert from YWCA as a non- official member. Three other women members and one male ACTIVITIES member of the Ministry are its official members.

Similar Cells are also functioning in the attached/subordinate offices and autonomous bodies of the Ministry.

Women Welfare Activities 263 264 Annual Report 2012-13 Song and Drama Division of the Ministry presenting the “JAMUNIYA” show Annual Report 2012-13 265 Photograph from National Photo Awards

266 Annual Report 2012-13 (at the level of Joint Secretary), Chapter Deputy Secretary (Vigilance), Under Secretary (Vigilance) and other subordinate staff. A Chief Vigilance Officer has been appointed for Prasar Bharati with the approval of Central Vigilance Commission, who supervises the vigilance activities of both All India Radio and Doordarshan. In other attached/subordinate offices, public 12 sector undertakings and registered societies also, separate vigilance set ups exist. The Chief Vigilance Officer of the Ministry coordinates vigilance activities of the attached VIGILANCE RELATED and subordinate offices, public sector undertakings etc.

Concerted efforts were made to MATTERS streamline the procedures in order to minimize scope for corruption. Efforts were also made to post staff on rotation in sensitive positions. Regular and surprise inspections were carried out by senior officers of Media Units to ensure proper observance of rules and procedures. During the period, 1st April to 31st December 2012, 267 regular and surprise inspections were carried Details of Vigilance Set- out and 3 persons were identified for being kept under surveillance. up of Ministry and its In addition, a total of 52 areas have Activities been selected for being kept under surveillance in different media units The vigilance set up of the of this Ministry. Ministry functions under the overall supervision of the To continue the anti-corruption Secretary, I&B, who is assisted drive, launched by the Government by the Chief Vigilance Officer on the 50th Anniversary of the

Vigilance Related Matters 267 Independence of our country, were ordered in 111 cases and reports on pending sanction for CVO has been nominated as the reports in respect of 68 cases were prosecution are regularly forwarded Liaison Officer to deal with the received. Regular departmental to CVC and the Department of complaints forwarded by the Prime action for major penalty was Personnel & Training. Minister’s Office. The complaints initiated in 17 cases and for minor received from PMO are constantly penalty in 1 case. Major penalties CVO also took up periodical monitored and reports are regularly have been imposed in 10 cases and review meeting to assess the submitted to the PMO. A week minor penalties in 4 cases. During pendency of the disciplinary long Vigilance Awareness Week the period under report, 12 officials cases with CVO, PB and other was observed by the Ministry of were placed under suspension and concerned officers of the vigilance I&B and its Media Units. in 24 cases administrative action wing and necessary action to has been taken and also in a case expedite the cases were being taken. During the period from 1st April, one official has been prematurely CVO also took a meeting with the to 31st December 2012, 423 retired under relevant provisions of Inquiry/Presenting Officers of the fresh complaints were received in the rules. disciplinary cases where he stressed the Ministry and its media units the need for completing the inquiry from different sources. These were Monthly reports on pending of the cases assigned to them in an examined and preliminary inquiries disciplinary cases and fortnightly expeditious manner.

A cultural programme during Public Information Campaign at Dentam , Sikkim

268 Annual Report 2012-13 Song and Drama Division of the Ministry presenting the “JAMUNIYA” show

VigilanceVi il RRelatedl t d MMatterstt 269 270 Annual Report 2012-13 Photograph from National Photo Awards (i) Issue of license for providing DTH services to prospective licensee;

(ii) Issue of license to Multi System Operators;

(iii) Setting up teleports by TV Channels for up linking/down Chapter linking; (iv) Issue of permission for up linking/down linking of TV Channels uplinked from India;

(v) Issue of permission for Down linking of TV Channels uplinked from abroad;

(vi) Setting up of Community 13 Radio Stations(CRS) by Non-Governmental Organizations(NGO), Educational Institutes and Krishi Vigyan Kendras/ CITIZENS’ CHARTER Institutes; (vii) Issue of approval letter for the publication of Indian editions & GRIEVANCE of foreign magazines/journal/ periodicals/news magazines by an entity having foreign REDRESSAL investment in the category of Speciality/Technical/ Scientific; MECHANISM (viii) Issue of approval letter for the publication of Indian editions of foreign magazines dealing with news and current affairs/ newspapers by an entity “The Citizens’/Clients’ Charter of having foreign investment/ this Ministry duly approved by the facsimile edition of foreign Minister has been uploaded on the newspaper by an entity website of the Ministry i.e. http:// having/not having foreign www.mib.nic.in. investment.

The 10 main services, included (ix) To facilitate and encourage in the Charter and being provided the media units falling under by this Ministry directly to its the administrative control stakeholders are:- of Ministry to discharge

Citizens’ Charter & Grievance Redressal Mechanism 271 their functions as per their contact person. The grievance The guidelines received from time individual Citizens’ Charter petitions are sent to the concerned to time regarding redressal of public and to issue instructions media units/offices/divisions grievances/activating machinery thereof; and for taking necessary action to for redressal of public grievances, redress the grievance, with the from Department of Administrative (x) Issue of permission letter to direction to send a suitable reply Reforms and Public Grievances the foreign Producers for to the petitioner, as per rules. etc. are circulated to all media units/ shooting of Feature Films These petitions are monitored autonomous bodies etc. functioning for TV/Cinema and reality on regular basis to keep track under the aegis of this Ministry. shows/commercial TV of their disposal, by sending Disposal of grievances in the serials.” reminders to the concerned offices/ Ministry is monitored by Secretary divisions and by convening review (I&B) also. meetings etc. In all the media Grievance Redressal units, normally, an officer of the A similar mechanism is also in Mechanism rank of Joint Secretary/Director/ place in all the attached/subordinate Deputy Secretary is designated offices, autonomous bodies and The Grievance petitions received as Public Grievances Officer of public sector undertakings working by the Ministry are registered and that Unit. In important and urgent under the administrative control of processed in the computerized nature of cases, senior officers the Ministry. Centralized Public Grievance of the concerned media units/ Redress and Monitoring System offices hold discussion for quick As per the directions of the Cabinet (CPGRAMS). All the petitions disposal of the case. The position Secretariat, the Ministry has received are acknowledged regarding final disposal of petitions adopted the “Sevottam Compliant according to norms fixed for the is also intimated to the authority/ System Guidelines” for its purpose. The acknowledgement individuals concerned from whom “Grievance Redressal Mechanism” letter contains registration number the grievance is received, by post or and has sent an action taken report of the grievance, expected time through CPGRAMS. to the Cabinet Secretariat on the of disposal and the details of the same for evaluation.

Time Frame Prescribed for Redressal of Grievances:

S. No. Subject Time

1. Issue of acknowledgement / interim reply to the petitioner 3 days

2. Forwarding of the grievances / petition to the concerned authority 7 days

3. Final disposal of transferred / referred cases by the concerned Ministry / 2 months Department / State and time limit for informing the position of the outcome.

4. Cases referred to Complaint Committee on “Sexual Harassment of Women at 2 months workplace”

272 Annual Report 2012-13 DFP’s rally in support of ‘Special Voter Education for Electoral Participation’ (SVEEP) ahead of Assembly polls in Gujarat

Citizens’ Charter & Grievance Redressal Mechanism 273 274 Annual Report 2012-13 under this Act, which is held by or under the control of any public authority and includes the right to-

1. Inspection of work , documents, records;

2. Taking notes, extracts or certified copies of Chapter documents or records;

3. Taking certified samples of material;

4. Obtaining information in the form of CDs or in any other electronic mode or through printouts where such information 14 is stored in a computer or in any other device.

Implementation of RTI Act in RIGHT TO the Main Secretariat The Information and Facilitation Counter (IFC) of the Ministry INFORMATION was established on 4th July 1997 in pursuance of the decision of the Government to make the ACT, 2005- RELATED administration more transparent and responsive.

All applications, appeals and MATTERS decisions of the CIC under RTI Act, 2005 related to the Ministry and its attached, sub-ordinate Right to Information (RTI) offices, PSUs, autonomous bodies Act 2005 provides freedom to are received by IFC. 21 CPIOs every citizen to secure access to and 15 Appellate Authorities information under the control have been designated to provide of public authorities, consistent information to the persons with public interest, in order to requesting and decision on the promote openness, transparency appeal filed by appellant under this and accountability in administration Act in the Main Secretariat of the and in relation to matters connected Ministry. The list of CPIOs and therewith or incidental thereto. Appellate Authorities is available Right to Information means the on this Ministry’s website right to information accessible www.mib.nic.in.

Right To Information Act, 2005- Related Matters 275 Atleast 1053 applications and 106 (d) Information regarding As a mechanism to follow up the appeals have been received during hierarchical set up pending application, colour coded the period from 1st January to 31st of Public Grievance reminders are being issued to December 2012 at IFC and all the Redress Machinery of CPIOs on blue and pink papers applicants have been given suitable the organization; and after 15 and 25 days respectively reply as prescribed under RTI Act, so that there may not be any lapse 2005. An amount of `19,227 has (e) Receiving, acknowledging in providing information to the been received as application fee/ and forwarding the applicant within the prescribed information charges/ inspection grievances/ application/ period of 30 days. charges. Approximately 700 request/ form (related visitors belonging to different States to the services provided have been attended by IFC. They by the organization) to Implementation of Section 4 generally seek information about the concerned authority of the RTI Act, 2005 TV Channels, Cable TV etc. in the organization and providing information on The Ministry has already The Information and Facilitation their status/ disposal. completed the obligations under Counter provides the following Section 4(b)(i) and 4(b)(ii) which services to the clients/ customers of An Information Manual under deals with suo-motu disclosure of the Organization: RTI Act, 2005 has been prepared all information held by the Public by the Ministry, which is available Authority and uploading the same (a) Information regarding services at the Information and Facilitation in the public domain through its provided and programmes, Counter. website. Quarterly Report giving schemes supported by the the figures of applications/ appeals Constant monitoring and review is organization and the relevant received, rejected, transferred is done to ensure that the provisions rules and procedures through uploaded on the CIC’s website contained under the Act are fully brochures and folders; regularly. implemented. (b) Facilitating the customer/ Implementation of RTI Act client to obtain the services in the attached/ subordinate of the organisation optimally, Mechanism to deal with RTI offices of the Ministry timely, efficiently and in applications a transparent manner CPIOs and Appellate Authorities and providing forms All applications received under have been appointed by all the etc for public usage; RTI Act are scrutinized. Those attached/ subordinate/ PSUs and RTI requests which do not concern autonomous bodies under this (c) Information regarding this Ministry are transferred to the Ministry. They are working in the quality of service, CPIO of the concerned Ministry, accordance with the instructions time norms etc evolved the remaining applications are issued in this regard by DoPT from by the organization with forwarded to the concerned CPIOs time to time. reference to the services/ after making necessary entries in the schemes/ functioning RTI Register. of the organization;

276 Annual Report 2012-13 Right To Information Act, 2005- Related Matters 277 The then Minister for Information and Broadcasting, Smt. Ambika Soni being presented the report of Sectoral Innovation Council by the former Secretary, I & B, Smt. Asha Swarup, in New Delhi on July 26, 2012

278 Annual Report 2012-13 The major responsibilities of the office of Chief Controller of Accounts include:  Preparation of the Annual Budget and Accounts of Ministry of Information & Broadcasting and all matters related thereto; Chapter  Monitoring timely realization of receipts of the Ministry.  Administration of the payments and accounting system through PAOs and DDOs in various units of the country;  Preparation & submission of Statement of Central Transactions, Appropriation 15 Accounts, Union Finance Accounts, and Receipts Budget to O/o the CGA, Ministry of Finance;  Publication of ‘Accounts at a ACCOUNTING & Glance’ for the year;  Providing general guidance to Internal Audit teams and liaison INTERNAL AUDIT with the O/o C&AG of India;  Ensure payment of grants in aid, loans and bills and monitor The Secretary, Ministry of repayments and utilization Information and Broadcasting is the certificates. Chief Accounting Authority of the  Ensure speedy settlement of Ministry. He performs this function pension and other retirement with the assistance of Additional benefits, General Provident Secretary & Financial Advisor and Fund and other personal claims the Chief Controller of Accounts. cases. The Chief Controller of Accounts  Exercise of the powers of the is the administrative head of the Head of the Department for Accounting Organization, and the Accounting Organization is assisted by a Controller of and managing the cadre with Accounts, Deputy Controller of reference to training, transfer, Accounts and 14 Pay & Accounts promotion, leave, vigilance and Officers. The Pay & Accounts disciplinary matters etc; Offices are located in Delhi,  Function as Internal Finance Mumbai, Kolkata, Chennai, Advisor to Press Information Lucknow, Nagpur and Guwahati. Bureau.

Accounting & Internal Audit 279 their Monthly Accounts to the Pr. Accounts Office which compiles monthly accounts for the Ministry and transmits it to the office of Controller General of Accounts online through e-lekha module.

These applications have facilitated daily reporting of the expenditure vis-à-vis budgetary allocations till the lowest level of accounting, resulting in optimum utilization of resources for effective monitoring of social projects initiated by various Ministries/Departments of the Central Government.

A summary of Receipts and Expenditure of the Ministry is being displayed on its website every month along with corresponding figures of previous year.

IRLA (Individual Running Ledger Accounting System)

Pay & Accounts Office (IRLA) came into existence along with other departmentalized PAOs Payment and Accounting Controller General of Accounts. of other Ministries. The idea of System The payment transactions are IRLA system (Individual Running effected through COMPACT Ledger Account) originated to Payments relating to the Ministry which is an application developed keep service and payment details are effected through designated by the O/o C&AG with technical in a centralized system so that Pay & Accounts Offices. During support of National Informatics officers of media units of the the current year, e-payment system Centre (NIC). The data is then Ministry and Prasar Bharati, using the Government Electronic uploaded to e-lekha which is the who have an all India transfer Payment Gateway (GePG) was electronic payment and accounting liability can draw their Salary introduced successfully in the Pay & software solution for the Civil conveniently. Pay & Accounts Accounts Offices of the Ministry. Accounts Organization. Built Office (IRLA) is maintaining Consequently, the amount due for on and around COMPACT service and salary records of almost payment is now credited directly to application running at Pay and 50 media units of the Ministry the recipient’s bank account. Accounts Offices and other and Prasar Bharati located in offline interfaces e-lekha provides various cities all over India. This The monthly accounts and the a system of core accounting with office disburses salary payments Annual Appropriation Accounts integration of daily, monthly and to approximately 1700 serving of the Ministry are prepared in annual accounting process for value officers and facilitates payment of the form and in accordance with added reporting and monitoring pensions to nearly 11000 retired the timelines prescribed by the mechanism. The PAOs render officers. PAO (IRLA) is headed

280 Annual Report 2012-13 by the Controller of Accounts who in general and soundness of comprehensiveness, adequacy and is assisted by 4 Accounts Officers financial systems and reliability efficacy in operational terms, thus and 8 Assistant Accounts Officers. of financial and accounting facilitating mid-course corrections. Efforts are underway to upgrade reports in particular; the existing systems to provide The Internal Audit Wing, working  better services to the officers. Identification and monitoring under the overall guidance of of risk factors (including those Financial Advisor has focused on contained in the Outcome strengthening governance structures, Internal Audit Budget); capacity building and leveraging technology in appropriate manner The Internal Audit function  Critical assessment of economy, to ensure an efficient and effective has always been an integral efficiency and effectiveness of Internal Audit practice. part of government financial service delivery mechanism to management. Traditionally it has ensure value for money; and The main thrust of inspection been a mechanism for assuring the  Providing an effective parties has been to assist the Ministries that public funds are Drawing and Disbursing Officers received and spent in compliance monitoring system to facilitate mid-course corrections. in 725 units (Prasar Bharati - 622 with appropriations and other and Non-Prasar Bharati – 103) relevant rules and laws. Internal The revised charter has thus under various media units of the Audit also reports on the quality of augmented the scope of internal Ministry spread throughout the maintenance of accounting records audit, from merely ascertaining country in proper discharge of so that use of government funds whether the rules and regulations their financial responsibilities. is appropriately reflected in the have been followed and procedures For the sake of administrative accounts. In central civil ministries in accounting and financial matters and functional convenience and (Union Government), the internal complied with to include appraisal economy, four Zonal Internal Audit audit function is discharged by the and evaluation of individual parties have been established at Controller General of Accounts schemes, assessment of adequacy of New Delhi, Chennai, Mumbai in accordance with Allocation internal control, monitoring of risk and Kolkata respectively. The of Business Rules for Ministry factors, efficiency etc. audit reports are discussed by the of Finance, Department of concerned audit parties with the Expenditure, item no 6 (c), which The augmented scope of Internal auditee units and forwarded to IA inter-alia requires him to “oversee Audit is in line with international headquarters for vetting and issue the maintenance of adequate best practices, as the audit after obtaining necessary approvals. standards of accounting by central function itself had evolved to take The Internal Audit reports are civil accounts offices”. This largely a more comprehensive view of reviewed at the HQs and important explains the focus of Internal Audit economic and social implications paras are taken up by the CCA/ Wings in central civil ministries on of government operations – CA with the divisional heads for “Compliance Audit”. often termed as “value for early settlement. Department of Expenditure has money” or performance audit. issued the Revised Charter of In practical terms, the revised During the year 2011-12, 93 units Financial Advisers which stipulates charter necessitates a change (Prasar Bharati and non Prasar that Internal Audit Wings working from “compliance audit” to an Bharati units) were audited by under the control and supervision approach that focusses on risks Internal Audit parties. The primary of Chief Controllers of Accounts/ that may potentially impede the areas identified for improvement Controllers of Accounts would achievement of the objectives of included recovery of government move beyond compliance/regulatory an organization/ department/ dues, avoidance of loss/ infructuous audit and focus on:- ministry. In this new environment, expenditure, adjustment of internal auditors help programme advances, observance of accounting  Assessment of adequacy and managers by evaluating the internal policies and rules and timely effectiveness of internal controls controls and commenting on their realisation of government funds.

Accounting & Internal Audit 281 282 Annual Report 2012-13 Photograph from National Photo Awards Chapter 16 CAG PARAS

Received during the calendar year i.e. 1.1.2012 to 31.12.2012

CAG Paras 283 1 Report No. 1 of 2011-12 1.4 Grant wise Time Analysis of Expenditure

2 Report No. 1 of 2011-12 2.4.6 Position of Proforma Accounts, Films Division, Mumbai.

3 Report No. 1 of 2011-12 3.12 Saving of Rs. 100 Crore or more.

4 Report No. 1 of 2011-12 3.13 Persistent Saving of Rs. 100 Crore or more

5 Report No. 1 of 2011-12 3.16 Surrender of Saving on 31st March 2012.

6 Report No. 1 of 2011-12 3.23 Persistent Savings

7 Report No. 1 of 2011-12 3.25 Saving of Rs. 100 Crore or more under a sub- head

8 Report No. 33 of 2011-12 6.1 Idle investment and sub-optimal utilization of TV Transmitters.

9 Report No. 33 of 2011-12 6.2 Avoidable payment of penalty and interest on Service Tax

10 Report No. 33 of 2011-12 6.3 Retention of large cash balances and non- compliance of assurance rendered to PAC.

11 Report No. 33 of 2011-12 6.4 Short billing of extra commercial time.

12 Report No. 33 of 2011-12 6.5 Loss due to non-levy of prescribed charges.

13 Report No. 33 of 2011-12 1.1.1 Grants and loans released to Central Autonomous Bodies

14 Report No. 33 of 2011-12 1.1.2 Delay in submission of accounts by Central Autonomous Bodies.

15 Report No. 13 of 2012-13 6.1 Non-recovery of rental dues by the Films Division, Mumbai.

16 Report No. 13 of 2012-13 12.1 Follow up action by Broadcasting Wing of Ministry of I&B.

17 Report No. 13 of 2012-13 12.2 Response of the Ministries/Departments to draft paragraph.

284 Annual Report 2012-13 Photograph from National Photo Awards

CAG Paras 285 286 Annual Report 2012-13 Photograph from National Photo Awards Chapter 17 IMPLEMENTATION OF THE JUDGEMENTS/ ORDERS OF CATS

As per the instructions received from Department of Personnel and Training, the information in r/o Implementation of the Judgements/ Orders of CAT Cases was received from various Media Units & Main Secretariat of the Ministry. The status for the year 2011-12 is as follows:

Implementation of the Judgements/ Orders of Cats 287 S.N. Media Units No. of Orders received from No. of the Judgements/Orders CAT for the year 2011-12 implemented during the year 2011-12 1 Main Secretariat* 7 1 2 DG: DAVP 0 0 3 DPD 0 0 4 PIB 5 2 5 S&DD 7 6 6 DFP 0 0 7 RNI 0 0 8 Photo Division 0 0 9 RR&TD 0 0 10 PCI 0 0 11 IIMC 2 2 12 DG: AIR 117 82 13 DG: DD 63 50 14 BECIL 0 0 15 CBFC** 16 SRFTI 6 6 17 FTII 0 0 18 Film Division 5 5 19 NFDC 0 0 20 NFAI 1 1 21 CFSI 0 0 22 DFF 1 1 23 PAO** 24 EMMC** TOTAL 214 156

* Information in r/o Main Secretariat does not include IBPS and IBES Cadres/MUC/Press/BC I/BP&L/F-S/F- C/F-A Sections. ** Figures not readily available.

288 Annual Report 2012-13 Photograph from National PhotoImplementation Awards of the Judgements/ Orders of Cats 289 290 Annual Report 2012-13 Photograph from National Photo Awards Chapter 18 PLAN OUTLAY

Plan Outlay 291 Plan Outlay (2012-13):

The Plan outlay for 2012-13 in respect of the Ministry of I&B was `1305 Crore (` 905 crore GBS + ` 400 crore IEBR) for Plan Schemes as given below:

(` in crore) S.No. Sector GBS IEBR Total 1 Information Sector 188.00 0.00 188.00 2 Films Sector 109.00 0.00 109.00 3 Broadcasting Sector 608.00 400.00 1008.00 Total 905.00 400.00 1305.00

Media Unit wise and Scheme wise break-up of the Annual Plan 2012-13 is given at Annexure-I, Annexure-II and Annexure-III, respectively.

The North East component at ` 93.55 crore represents 10.34% of the total plan outlay (GBS) of ` 905 crore earmarked for Plan Schemes. The break up of North East component is as under:

(` in Crore) Information Sector PIB 1.70 Publication Division 0.20 DAVP 11.00 IIMC 0.20 Photo Division 0.05 DFP 1.00 S&DD 0.80 RNI 0.10 Main Sectt (Information Wing Schemes) 1.50 Film Sector CBFC 0.30 Main Sectt. (Film Wing Schemes) 4.20 Broadcasting Sector AIR 45.00 Doordarshan 27.00 Main Sectt. (Broadcasting) 0.50 Total Ministry of I&B 93.55

292 Annual Report 2012-13 In Crore) ` ( SCSP* TSP* Annexure - I East IEBR Total North SCSP* TSP* GBS East IEBR Total North SCSP* TSP* GBS ANNUAL PLAN 2012-13 Media Unit Wise Position East Outlay Earmarked Outlay Earmarked Outlay Earmarked Statement of Budget Estimate (SBE)- 2012-13 BUDGET ESTIMATE REVISED ESTIMATE BUDGET ESTIMATE MINISTRY OF INFORMATION AND BROADCASTING ACTUAL ACTUAL 0.30 0.00 0.30 1.00 0.005.97 1.00 0.00 0.00 5.97 6.00 0.00 6.00 1.15 0.59 0.000.13 0.00 0.59 0.13 0.001.38 0.00 0.50 6.00 0.00 1.38 0.00 0.50 1.50 6.00 0.00 0.00 1.15 2.00 1.50 0.00 0.00 2.00 0.20 0.06 8.00 0.00 0.00 0.06 1.50 0.00 0.00 8.00 0.80 1.50 0.00 0.00 0.00 2.20 0.00 0.00 0.00 2.20 0.00 EXPENDITURE 18.00 0.00 18.00 36.22 0.00 36.22 0.00 31.30 0.00 31.30 0.00 15.00 0.00 15.00 0.00 GBS IEBR Total GBS IEBR Total North Annual Plan 2010-11 Annual Plan 2011-12 Annual Plan 2012-13 Scheme Media units Name of the Main Sectt. Schemes Division Division (1 to 9)Total 95.12 0.00Soochna Bhawan 95.12(Phase V) 124.77 0.00 124.77 4.57Human Resource Development 149.99 0.00 149.99 3.92 167.80 0.00 167.80 15.05 Analysis of Growth Initiatives A Central Sector S. [1] [2] [3] [4] [5] [6] [7] [8] [9] [10] [11] [12] [13] [14] [15] [16] [17] [18] [19] [20] [21] [22] [23] No. 34 DAVP5 IIMC6 Photo Division 7 DFP Song & Drama 49.48 0.638 0.00 0.009 RR&TD 3.70 49.48 0.63 RNI 0.00 56.00 2.10 0.96 0.00 3.70 0.00 0.00 56.00 20.00 0.00 0.00 0.00 2.10 0.96 0.00 20.00 0.02 4.00 0.17 0.00 0.80 0.00 0.00 0.2512 4.00 0.17 0.00 for Training 0.60 0.17 0.25 88.79 0.00 0.00 0.00 1.75 88.79 0.17 0.00 4.90 0.00 0.00 0.00 1.75 4.90 0.02 2.79 0.40 0.00 0.25 2.79 0.00 110.00 0.35 0.25 0.17 0.00 110.00 0.00 0.00 0.50 11.00 11.00 0.17 0.00 0.00 0.00 0.50 11.00 10.00 0.05 0.20 0.00 0.00 10.00 0.00 1.00 0.30 0.00 0.00 0.00 0.30 0.10 12 PIB Publications 33.91 0.00 33.91 35.25 0.00 35.25 2.0010 Construction of 44.75 0.00 44.75 2.00 26.00 0.00 26.00 1.70 11 Economic I SECTOR INFORMATION

Plan Outlay 293 In Crore) ` ( SCSP* TSP* Annexure - I East IEBR Total North SCSP* TSP* GBS East IEBR Total North SCSP* TSP* GBS ANNUAL PLAN 2012-13 East Outlay Earmarked Outlay Earmarked Outlay Earmarked BUDGET ESTIMATE REVISED ESTIMATE BUDGET ESTIMATE Statement of Budget Estimate (SBE)- 2012-13 Media Unit Wise Position ACTUAL ACTUAL 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 1.00 0.00 1.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.001.75 2.00 0.00 0.00 1.75 2.00 4.20 1.50 0.00 4.20 0.00 4.20 0.00 4.20 0.00 0.00 0.00 0.00 0.00 EXPENDITURE 19.51 0.00 19.51 38.22 0.00 38.22 0.00 32.86 0.00 32.86 0.00 20.20 0.00 20.20 1.50 GBS IEBR Total GBS IEBR Total North Annual Plan 2010-11 Annual Plan 2011-12 Annual Plan 2012-13 114.63 0.00 114.63 162.99 0.00 162.99 4.57 182.85 0.00 182.85 3.92 188.00 0.00 188.00 16.55 Scheme Media units Name of the Main Sectt. Schemes Total: Main Total: Secretariat Total: Information Sector Evaluation etc. Support to NE / J&K and other Identified Areas (1 to 8)Total 99.93 0.00 Market in Film 99.93in India and 152.04Abroad 0.00 152.04 1.40 132.37 0.00 132.37 1.40 34.90 0.00 34.90 0.30 A Central Sector S. [1] [2] [3] [4] [5] [6] [7] [8] [9] [10] [11] [12] [13] [14] [15] [16] [17] [18] [19] [20] [21] [22] [23] No. Note: Actual of PIB in 2010-11 includes Rs. 19.86 crore for Commonwealth Games expenditure 14 Studies, Seminar, 13 Development II1 FILM SECTOR 2 Division Films 3 NFAI4 40.05 DFF5 CFSI 0.006 CBFC 40.057 NFDC 74.01 9.998 FTII, Pune 0.00 12.30 0.00 SRFTI,Kolkata 74.01 0.00 4.00 9.99 0.70 1.609 12.30 7.00 0.00 17.99 7.00 20.00 0.00 Participation 0.00 0.00 9.68 0.00 0.00 4.00 1.60 17.99 0.00 20.00 7.00 7.00 7.00 20.83 0.00 2.20 9.68 11.32 7.00 0.00 0.00 0.00 0.00 0.00 0.00 59.50 20.83 7.00 11.32 2.20 0.00 7.00 0.00 0.70 59.50 0.00 0.00 0.00 0.70 20.00 0.00 8.68 20.00 0.00 16.67 0.00 7.00 9.52 0.00 2.20 8.68 0.00 8.80 0.00 16.67 0.00 3.90 0.00 0.00 7.00 0.00 9.52 0.00 2.20 8.80 0.70 0.00 0.00 0.00 3.90 0.00 5.00 0.00 1.00 5.00 0.00 0.00 0.00 0.00 0.00 7.00 15.00 3.00 0.00 1.00 0.00 0.00 0.00 0.00 0.00 0.00 15.00 0.00 7.00 3.00 0.00 0.00 0.00 0.30

294 Annual Report 2012-13 985.00 72.00 400.00 0.15 0.00 0.15 2.00 0.000.00 2.00 0.000.00 0.00 0.00 0.00 5.00 0.00 0.00 0.00 5.000.00 0.00 0.00 0.00 2.00 0.00 0.00 0.000.00 0.00 2.00 0.00 0.00 0.00 0.00 0.000.00 0.00 0.00 0.00 0.50 0.00 0.00 0.00 0.00 0.00 0.00 0.50 0.00 0.00 0.00 0.00 0.00 1.00 0.00 0.00 0.00 0.00 0.00 0.00 1.00 0.00 0.00 0.00 20.00 0.00 0.001.84 0.00 0.00 15.00 0.00 0.00 20.00 0.00 1.84 0.00 0.00 0.00 15.00 0.00 2.18 1.20 0.00 0.00 0.00 35.00 0.00 2.180.72 0.01 0.00 0.00 0.00 0.00 0.00 35.00 0.01 3.00 0.72 0.01 3.00 0.00 0.00 0.00 0.00 0.00 0.80 0.01 0.00 3.00 0.00 0.00 0.00 0.80 0.00 2.18 0.00 0.00 0.00 0.00 2.18 0.01 0.10 0.00 0.00 0.00 0.00 0.01 0.01 0.00 0.10 0.00 1.25 0.01 0.00 0.00 0.00 1.25 10.00 0.00 0.00 0.00 0.00 10.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 5.00 0.00 0.00 0.00 5.00 0.50 1.90 0.00 1.90 11.20 0.00 11.20 0.00 6.70 0.00 6.70 0.00 74.10 0.00 74.10 4.20 101.83 0.00 101.83 163.24 0.00 163.24 1.40570.80 0.00 570.80 531.77 0.00 531.77 80.16 139.07 0.00 139.07 1.40 461.35 0.00 461.35 74.16 109.00 0.00 109.00 4.50 585.00 Main Sectt Schemes Heritage Mission Indian Cinema- & Festivals Film Markets in India & abroad films & docu. in Indian languages Celebrations of Indian Cinema initiatives Radio Channel for Community Radio movement in India Total (Main Total Secretariat) : Film Total Sector National Centre of excellence for Animation, Gaming and Special Effects Prasar Total: Bharati Monitoring Centre (EMMC) 11 National Film 12 of Promotion 13 of Production 14 Centenary 15 Anti-Piracy 2 FM Private 3 International 4 IEC activities 5 Supporting CR 10 Setting up of III BROADCASTING SECTOR 12 All India Radio Doordarshan1 Electronic Media 260.37 0.00 260.37 271.40 58.25 0.00 271.40 21.91 188.95 0.00 188.95 272.40 52.25 0.00 272.40 21.91 299.00 150.00 449.00 286.00 45.00 250.00 536.00 27.00

Plan Outlay 295

` In Crore) ` ( SCSP* TSP* Annexure - I East 72.50 93.55 010 1008.00 1305.00 IEBR Total North 400.00 400.00 d schemes. Hence exemption has d schemes. Hence exemption SCSP* TSP* GBS East IEBR Total North SCSP* TSP* GBS ANNUAL PLAN 2012-13 271.36 crore both for Prasar Bharati and ITPO Components of Commonwealth Games i.e. 271.36 crore both for Prasar East Outlay Earmarked Outlay Earmarked Outlay Earmarked ` BUDGET ESTIMATE REVISED ESTIMATE BUDGET ESTIMATE Statement of Budget Estimate (SBE)- 2012-13 Media Unit Wise Position ACTUAL ACTUAL 0.00 0.00 0.000.00 0.00 0.00 0.00 0.000.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 3.00 0.00 2.00 3.00 0.00 0.00 2.00 2.00 0.00 0.00 2.00 0.00 EXPENDITURE 2.56 0.00 2.56 3.00 0.00 3.00 0.00 3.45 0.00 3.45 0.00 23.00 0.00 23.00 0.50 34. 77 cr respectively. GBS IEBR Total GBS IEBR Total North Annual Plan 2010-11 Annual Plan 2011-12 Annual Plan 2012-13 ` 789.82 0.00 789.82 861.00 0.00 861.00 86.13 786.72 0.00 786.72 79.48 905.00 573.36 0.00 573.36 534.77 0.00 534.77 80.16 464.80 0.00 464.80 74.16 608.00 Scheme Media units Name of the been granted by the Planning Commission for earmarking outlay for SCSP and TSP vide D.O. No.11016/12/(1)/2009-PC, dated 15.12.2 236.59 cr and TOTAL M/o I TOTAL & B Support Cell in the Ministry of Cable TV industry in Digital wire line Broadcasting Main Total: Secretariat for promoting Digitalization Total: Broadcasting Sector A Central Sector S. [1] [2] [3] [4] [5] [6] [7] [8] [9] [10] [11] [12] [13] [14] [15] [16] [17] [18] [19] [20] [21] [22] [23] No. 7 Infrastructure 8 Capacity building 9 Automation 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 1.00 0.00 1.00 0.00 6 IEC activities 2. Bharati in 2010-11 includes Actual of Prasar expenditure Note: 1. This Ministry falls mainly under policy making and manning Central Organisations without any significant beneficiary oriente 296 Annual Report 2012-13 Annexure - II

Ministry of Information and Broadcasting Annual Plan 2012-13

Sl. No Name of the Scheme Approved Outlay for Annual Plan 2012-13 NER component Capital Revenue Total Capital Revenue Total Outlay NER 12345678 INFORMATION SECTOR New Schemes 1 Scheme I: Media Infrastructure Development Programme 1.1 Revamping & Restructuring of DAVP 0.00 10.00 10.00 0.00 0.00 0.00 (DAVP) 1.2 Modernisation of PIB (PIB) 0.00 5.00 5.00 0.00 0.50 0.50 1.3 Opening up of New Regional Centers of 1.00 0.00 1.00 0.20 0.00 0.20 IIMC (IIMC) 1.4 Revitalization, up-gradation and 0.00 2.00 2.00 0.00 0.20 0.20 modernization of Publications Division and Employment News (Publications Division) 1.5 National Centre of Photography and 0.00 0.50 0.50 0.00 0.05 0.05 Special Drive for North-Eastern States (Photo Division) 1.6 Strengthening of RNI Headquarters 0.00 0.30 0.30 0.00 0.10 0.10 (RNI) 1.7 Kendriya Soochna Bhawan in states 2.00 0.00 2.00 0.00 0.00 0.00 (DFP) Total 3.00 17.80 20.80 0.20 0.85 1.05 2 Scheme II: Development Communication & Dissemination 2.1 People’s Empowerment through 0.00 100.00 100.00 0.00 11.00 11.00 Development Communication (Conception and Dissemination) (DAVP) 2.2 Media Outreach Programme and Publicity 0.00 12.00 12.00 0.00 1.20 1.20 for Special Events (PIB) 2.3 Direct Contact Programme by Directorate 0.00 8.00 8.00 0.00 1.00 1.00 of Field Publicity (DFP) 2.4 Live Arts and Culture (S&DD) 0.00 8.00 8.00 0.00 0.80 0.80 Total 0.00 128.00 128.00 0.00 14.00 14.00

Plan Outlay 297 Annexure - II

Sl. No Name of the Scheme Approved Outlay for Annual Plan 2012-13 NER component Capital Revenue Total Capital Revenue Total Outlay NER 12345678 3 Scheme III: Human Resource Development 3.1 Training for Human Resource 0.00 2.00 2.00 0.00 0.00 0.00 Development (excluding Prasar Bharati) (Main Sectt.) 3.2 International Media Programme 0.00 0.20 0.20 0.00 0.00 0.00 (Main Sectt.) 3.3 Policy Related Studies, Seminar, 0.00 1.00 1.00 0.00 0.00 0.00 Evaluation, etc. for all three sectors including Media Units (excluding Prasar Bharati) (Main Sectt.) Total 0.00 3.20 3.20 0.00 0.00 0.00 4 Scheme IV: Special Projects 4.1 Development Support to NE/J&K and 0.00 2.00 2.00 0.00 1.50 1.50 other Identified Areas (Main Sectt.) Total 0.00 2.00 2.00 0.00 1.50 1.50 5 Scheme V: On-going Schemes 5.1 Setting up of National Press Centre at 9.00 0.00 9.00 0.00 0.00 0.00 New Delhi (PIB) 5.2 Up-gradation of IIMC to International 10.00 0.00 10.00 0.00 0.00 0.00 Standards (IIMC) 5.3 Construction of Soochna Bhawan (MS) 15.00 0.00 15.00 0.00 0.00 0.00 Total 34.00 0.00 34.00 0.00 0.00 0.00 Grand Total (Information Sector) 37.00 151.00 188.00 0.20 16.35 16.55 FILM SECTOR New Schemes 1 Infrastructure Development Programme relating to Film Sector 1.1 Upgradation, modernisation and expansion 3.00 0.00 3.00 0.30 0.00 0.30 of CBFC and certification process (CBFC) 1.2 Upgradation of Siri Fort Complex (DFF) 1.00 0.00 1.00 0.00 0.00 0.00 1.3 Upgradation of building infrastructure of 2.00 0.00 2.00 0.00 0.00 0.00 Films Division (FD) 1.4 Upgradation of infrastructure of NFAI 3.00 0.00 3.00 0.00 0.00 0.00 including Jayakar Bungalow and setting up of digital library (NFAI) 1.5 Grant-in-Aid to FTII – Upgradation and 7.00 0.00 7.00 0.00 0.00 0.00 Modernisation of FTII (FTII) 1.6 Infrastructure development in SRFTI 7.00 0.00 7.00 0.00 0.00 0.00 (SRFTI) Total 23.00 0.00 23.00 0.30 0.00 0.30

298 Annual Report 2012-13 Annexure - II

Sl. No Name of the Scheme Approved Outlay for Annual Plan 2012-13 NER component Capital Revenue Total Capital Revenue Total Outlay NER 12345678 2 Development Communication & Dissemination of Filmic Content 2.1 Promotion of Indian cinema though film 0.00 15.00 15.00 0.00 1.20 1.20 festivals and film markets in India and abroad (Main Sectt.) 2.2 Production of films and documentaries in 0.00 35.00 35.00 0.00 3.00 3.00 various Indian languages (Main Sectt.) 2.3 Centenary Celebrations of Indian Cinema 0.00 3.00 3.00 0.00 0.00 0.00 (Main Sectt.) 2.4 Webcasting of Film Archives (FD) 0.00 0.90 0.90 0.00 0.00 0.00 2.5 Acquisition of archival films and film 0.00 2.00 2.00 0.00 0.00 0.00 material (NFAI) Total 0.00 55.90 55.90 0.00 4.20 4.20 3 Missions /Special Projects 3.1 National Film Heritage Mission (Main 0.00 20.00 20.00 0.00 0.00 0.00 Sectt.) 3.2 Anti-Piracy initiatives (Main Sectt.) 0.00 0.10 0.10 0.00 0.00 0.00 3.3 Setting up a Centre of Excellence for 0.00 1.00 1.00 0.00 0.00 0.00 Animation, Gaming and VFX (Main Sectt.) Total 0.00 21.10 21.10 0.00 0.00 0.00 4 Ongoing Schemes 4.1 National Museum of Indian Cinema (FD) 1.00 0.00 1.00 0.00 0.00 0.00 4.2 Grant-in-Aid to SRFTI (SRFTI) 0.00 8.00 8.00 0.00 0.00 0.00 Total 1.00 8.00 9.00 0.00 0.00 0.00 Grant Total (Film Sector) 24.00 85.00 109.00 0.30 4.20 4.50 BROADCASTING SECTOR AIR DBS 247.00 52.00 299.00 IEBR 0.00 150.00 150.00 Total 247.00 202.00 449.00 45.00 0.00 45.00 DD DBS 226.00 60.00 286.00 IEBR 0.00 250.00 250.00 Total 226.00 310.00 536.00 27.00 0.00 27.00

Plan Outlay 299 Annexure - II

Sl. No Name of the Scheme Approved Outlay for Annual Plan 2012-13 NER component Capital Revenue Total Capital Revenue Total Outlay NER 12345678 Main Sectt. (Broadcasting) Strengthening of Electronic 10.00 0.00 10.00 0.00 0.00 0.00 Monitoring Centre (EMMC) Supporting Community Radio 0.00 5.00 5.00 0.00 0.50 0.50 Movement in India IEC activities for promoting Digitalization 0.00 3.00 3.00 0.00 0.00 0.00 Infrastructure Support Cell in the Ministry 0.00 2.00 2.00 0.00 0.00 0.00 Capacity building of Cable TV industry 0.00 2.00 2.00 0.00 0.00 0.00 personnel in Digital Wire line Broadcasting Automation of Broadcasting Wing 0.00 1.00 1.00 0.00 0.00 0.00 Total (Main Sectt.) 10.00 13.00 23.00 0.00 0.50 0.50 Total Broadcasting Sector 483.00 525.00 1008.00 72.00 0.50 72.50 Total: Ministry of I&B 544.00 761.00 1305.00 72.50 21.05 93.55 Note 1: Out of ` 52 crore of revenue outlay for AIR (DBS), ` 25 crore is earmarked for Software production and dissemination and ` 27 crore for revenue outlay for engineering establishment of Stations. Note 2: Out of ` 60 crore of revenue outlay for DD (DBS), ` 35 crore is earmarked for Software production and dissemination and ` 25 crore for revenue outlay for engineering establishment of Kendras.

300 Annual Report 2012-13 Annexure-III MINISTRY OF INFORMATION AND BROADCASTING ANNUAL PLAN 2012-13 (Revised Scheme-wise Breakup) (` Crore) Sl. No Name of the Scheme Approved Outlay for Annual Plan 2012-13 NER component Capital Revenue Total Capital Revenue Total Outlay NER 12 345678 Broadcasting Sector Scheme I: Broadcasting Infrastructure Network Development All India Radio (AIR) 1 Digitalisation Digitalization of Transmitters i. Digitalization of MW Transmitters Ongoing Schemes 94.90 0.00 94.90 16.00 0.00 16.00 New Schemes 0.10 0.00 0.10 0.00 0.00 0.00 Total 95.00 0.00 95.00 16.00 0.00 16.00 ii. Digitalization of SW Transmitters Ongoing Schemes 23.90 0.00 23.90 0.00 0.00 0.00 New Schemes 0.10 0.00 0.10 0.00 0.00 0.00 Total 24.00 0.00 24.00 0.00 0.00 0.00 iii. FM Ongoing Schemes 40.00 0.00 40.00 10.00 0.00 10.00 New Schemes 0.10 0.00 0.10 0.00 0.00 0.00 Total 40.10 0.00 40.10 10.00 0.00 10.00 iv. Digitalization of Studios Ongoing Schemes 46.10 0.00 46.10 8.50 0.00 8.50 New Schemes 0.10 0.00 0.10 0.00 0.00 0.00 Total 46.20 0.00 46.20 8.50 0.00 8.50 v. Digitalization of Network & Connectivity Ongoing Schemes 15.00 0.00 15.00 4.00 0.00 4.00 New Schemes 0.10 0.00 0.10 0.00 0.00 0.00 Total 15.10 0.00 15.10 4.00 0.00 4.00 vi. Augmentation of Training Facilities Ongoing Schemes 3.00 0.00 3.00 0.10 0.00 0.10 New Schemes 0.10 0.00 0.10 0.00 0.00 0.00 Total 3.10 0.00 3.10 0.10 0.00 0.10

Plan Outlay 301 Sl. No Name of the Scheme Approved Outlay for Annual Plan 2012-13 NER component Capital Revenue Total Capital Revenue Total Outlay NER 12 345678 vii. Strengthening of Research & Development Ongoing Schemes 2.00 0.00 2.00 0.00 0.00 0.00 New Schemes 0.10 0.00 0.10 0.00 0.00 0.00 Total 2.10 0.00 2.10 0.00 0.00 0.00 viii. Project Management Unit Ongoing Schemes 0.00 0.00 0.00 0.00 0.00 0.00 New Schemes AIR 0.00 27.00 27.00 0.00 0.00 0.00 DD 0.00 25.00 25.00 0.00 0.00 0.00 Total (New Schemes) 0.00 52.00 52.00 0.00 0.00 0.00 Total 0.00 52.00 52.00 0.00 0.00 0.00 Total Digitalisation Ongoing Schemes 224.90 0.00 224.90 38.60 0.00 38.60 New Schemes 0.70 52.00 52.70 0.00 0.00 0.00 Total 225.60 52.00 277.60 38.60 0.00 38.60 2 Strengthening of Border Areas Ongoing Schemes 10.00 0.00 10.00 0.00 0.00 0.00 New Schemes 1.00 0.00 1.00 0.00 0.00 0.00 Total 11.00 0.00 11.00 0.00 0.00 0.00 3 Broadcasting on Alternate Platforms Ongoing Schemes 0.00 0.00 0.00 0.00 0.00 0.00 New Schemes 0.10 0.00 0.10 0.00 0.00 0.00 Total 0.10 0.00 0.10 0.00 0.00 0.00 4 Consolidation of Infrastructure Ongoing Schemes 10.00 0.00 10.00 6.40 0.00 6.40 New Schemes 0.10 0.00 0.10 0.00 0.00 0.00 Total 10.10 0.00 10.10 6.40 0.00 6.40 5 E-Governance Ongoing Schemes 0.00 0.00 0.00 0.00 0.00 0.00 New Schemes 0.10 0.00 0.10 0.00 0.00 0.00 Total 0.10 0.00 0.10 0.00 0.00 0.00 Total Scheme-I AIR Ongoing Schemes 244.90 0.00 244.90 45.00 0.00 45.00 New Schemes 2.00 52.00 54.00 0.00 0.00 0.00 Total Scheme-I AIR 246.90 52.00 298.90 45.00 0.00 45.00

302 Annual Report 2012-13 Sl. No Name of the Scheme Approved Outlay for Annual Plan 2012-13 NER component Capital Revenue Total Capital Revenue Total Outlay NER 12 345678 Doordarshan Scheme-1 Broadcasting Infrastructure Network Development 1 Digitalization of Terrestrial Transmitter Network Ongoing Schemes 69.79 0.00 69.79 12.59 0.00 12.59 New Schemes 0.01 0.00 0.01 0.00 0.00 0.00 Total 69.80 0.00 69.80 12.59 0.00 12.59 2 HDTV Ongoing Schemes 25.00 0.00 25.00 0.00 0.00 0.00 New Schemes 0.01 0.00 0.01 0.00 0.00 0.00 Total 25.01 0.00 25.01 0.00 0.00 0.00 3 Expansion of DTH Ongoing Schemes 25.00 0.00 25.00 0.00 0.00 0.00 New Schemes 0.01 0.00 0.01 0.00 0.00 0.00 Total 25.01 0.00 25.01 0.00 0.00 0.00 4 Modernization, Agumentation & Replacement of Satellite Broadcasting Equipment Ongoing Schemes 25.00 0.00 25.00 6.00 0.00 6.00 New Schemes 0.01 0.00 0.01 0.00 0.00 0.00 Total 25.01 0.00 25.01 6.00 0.00 6.00 5 Modernization, Agumentation& Replacement of Txr. & Studio Equipment Ongoing Schemes 26.00 0.00 26.00 6.00 0.00 6.00 New Schemes 0.01 0.00 0.01 0.00 0.00 0.00 Total 26.01 0.00 26.01 6.00 0.00 6.00 6 Strengthening of Border Coverage Ongoing Schemes 0.00 0.00 0.00 0.00 0.00 0.00 New Schemes 0.10 0.00 0.10 0.00 0.00 0.00 Total 0.10 0.00 0.10 0.00 0.00 0.00 7 Centre of Excellence- State of the Art Programme Production Centre at Delhi Ongoing Schemes 0.00 0.00 0.00 0.00 0.00 0.00 New Schemes 0.01 0.00 0.01 0.00 0.00 0.00 Total 0.01 0.00 0.01 0.00 0.00 0.00 8 Expansion of Mobile TV Ongoing Schemes 0.00 0.00 0.00 0.00 0.00 0.00 New Schemes 0.01 0.00 0.01 0.00 0.00 0.00 Total 0.01 0.00 0.01 0.00 0.00 0.00

Plan Outlay 303 Sl. No Name of the Scheme Approved Outlay for Annual Plan 2012-13 NER component Capital Revenue Total Capital Revenue Total Outlay NER 12 345678 9 New Media Technology / Alternate Delivery Platforms Ongoing Schemes 0.00 0.00 0.00 0.00 0.00 0.00 New Schemes 0.01 0.00 0.01 0.00 0.00 0.00 Total 0.01 0.00 0.01 0.00 0.00 0.00 10 Civil Infrastructure Augmentation, Staff Quarters and other Misc. Works Ongoing Schemes 10.00 0.00 10.00 0.50 0.00 0.50 New Schemes 0.01 0.00 0.01 0.00 0.00 0.00 Total 10.01 0.00 10.01 0.50 0.00 0.50 11 Other Misc. Ongoing Schemes of Xth Plan Ongoing Schemes 45.00 0.00 45.00 1.91 0.00 1.91 New Schemes 0.00 0.00 0.00 0.00 0.00 0.00 Total 45.00 0.00 45.00 1.91 0.00 1.91 Total (1 to 11) - DD Ongoing Schemes 225.79 0.00 225.79 27.00 0.00 27.00 New Schemes 0.19 0.00 0.19 0.00 0.00 0.00 Total 225.98 0.00 225.98 27.00 0.00 27.00 Total Scheme -1( AIR & DD) Ongoing Schemes 470.69 0.00 470.69 72.00 0.00 72.00 New Schemes 2.19 52.00 54.19 0.00 0.00 0.00 Total 472.88 52.00 524.88 72.00 0.00 72.00 Scheme II: Content Development and Dissemination All India Radio & Doordarshan Software AIR DBS 0.00 25.00 25.00 0.00 0.00 0.00 IEBR 0.00 150.00 150.00 0.00 0.00 0.00 Total 0.00 175.00 175.00 0.00 0.00 0.00 Doordarshan DBS 0.00 35.00 35.00 0.00 0.00 0.00 IEBR 0.00 250.00 250.00 0.00 0.00 0.00 Total 0.00 285.00 285.00 0.00 0.00 0.00 Total Schemes -II DBS 0.00 60.00 60.00 0.00 0.00 0.00 IEBR 0.00 400.00 400.00 0.00 0.00 0.00 Total Scheme II ( AIR+DD) 0.00 460.00 460.00 0.00 0.00 0.00

304 Annual Report 2012-13 Sl. No Name of the Scheme Approved Outlay for Annual Plan 2012-13 NER component Capital Revenue Total Capital Revenue Total Outlay NER 12 345678 Scheme III: Special Projects 11 All India Radio 1 Auditorium 0.10 0.00 0.10 0.00 0.00 0.00 Doordarshan 2 Global coverage of DD International 0.01 0.00 0.01 0.00 0.00 0.00 Channel. 3 Broadcast Museum 0.01 0.00 0.01 0.00 0.00 0.00 Total 0.02 0.00 0.02 0.00 0.00 0.00 Total: Schemes -III 0.12 0.00 0.12 0.00 0.00 0.00 Total Schemes (I+II+III) 473.00 512.00 985.00 72.00 0.00 72.00 AIR Ongoing Schemes 244.90 25.00 269.90 45.00 0.00 45.00 New Schemes 2.10 202.00 204.10 0.00 0.00 0.00 Total (AIR) 247.00 227.00 474.00 45.00 0.00 45.00 DD Ongoing Schemes 225.79 35.00 260.79 27.00 0.00 27.00 New Schemes 0.21 250.00 250.21 0.00 0.00 0.00 Total (DD) 226.00 285.00 511.00 27.00 0.00 27.00 Total (AIR+DD) 473.00 512.00 985.00 72.00 0.00 72.00 Scheme IV: Main Sectt 1 Strengthening of Electronic Media 10.00 0.00 10.00 0.00 0.00 0.00 Monitoring Centre (EMMC) 2 Supporting Community Radio 0.00 5.00 5.00 0.00 0.50 0.50 Movement in India 4 IEC activities for promoting 0.00 3.00 3.00 0.00 0.00 0.00 Digitalization 5 Infrastructure Support Cell in the 0.00 2.00 2.00 0.00 0.00 0.00 Ministry 6 Capacity building of Cable TV 0.00 2.00 2.00 0.00 0.00 0.00 industry personnel in Digital Wire line Broadcasting 7 Automation of Broadcasting Wing 0.00 1.00 1.00 0.00 0.00 0.00 Total (Main Sectt.) 10.00 13.00 23.00 0.00 0.50 0.50 Total Broadcasting Sector 483.00 525.00 1008.00 72.00 0.50 72.50 Total Ministry of I & B 544.00 761.00 1305.00 72.50 21.05 93.55

Plan Outlay 305 306 Annual Report 2012-13 Photograph from National Photo Awards Chapter 19 MEDIA UNIT-WISE BUDGET

Media Unit-Wise Budget 307

Total in thousands) ` ( Plan Total Plan Non Plan Total Plan Non- Plan B.E. 2012-13 R.E. 2012-13 B.E. 2013-14 Plan Non 0000 0000 0000000000000 0000 Demand No. 61 - Ministry of Information & Broadcasting Name of Media Units/Activity Total Major Head '2205'Total Major Head - '2220' Information, Films & Publicity Division 4. Films 0 66700 9000 66700 0 372800 381800 9000 65900 65900 355300 0 364300 10000 387600 70400 397600 70400 Revenue Section Major Head-'2251' -Secretariat Social Services 1. Main Sectt. (including PAO)Major Head -'2205' - Art & Culture Certification of Cinematographic films for public exhibition Certification2. Central Board of Film Certification Appellate Tribunal3. Film 861000 409200 Festivals5. Directorate of Film Archives of India 12702006. National Film 0 0 Kolkata 6175007. Grants-in-aid to Satyajit Ray F.&T.I.., Society of India (CFSI)8. Grants-in-aid to Children's Film 416000 Institute of India, Pune & Television 9. Grants-in-aid to Film 65000 1033500 0 1700 Societies 10. Grants-in-aid to Film 0 80000 980000 65000 70000 457000 1700 15500 0 1437000 135000 150000 0 0 20000 135000 15500 80000 0 64370 46800 0 90100 1530 92000 64370 66800 170100 178400 92000 1530 21400 150000 0 10000 178400 0 101100 21400 0 43100 150000 251100 68700 0 53100 187200 101500 337200 68700 1700 20000 101500 26300 46200 1700 0 26300 66200 93300 93300 11. Electronic Media Monitoring Centre Division12. Research, Reference & Training 13. Grants-in-aid to IIMC14. Directorate of Advertising Publicity & Visual Information Bureau15. Press Council of India16. Grants-in-aid to Press 17. Subsidy in lieu of Interest on loan to PTI 0 & Spl. Services for Pro. 18. Payment 0 990000 Fund to Journalists' Welfare 19. Transfer 673300 Publicity20. Directorate of Field 2170021. Song and Drama Division 1663300 43800 949300 0 21700 43800 634900 0 0 1584200 0 153000 0 1685000 53200 383300 705600 71700 53200 18050 536300 2390600 44600 100 71700 0 117000 70000 18050 44600 402400 46000 430700 72000 0 100 0 519400 500700 55500 78150 232400 130000 36600 0 304400 55500 124150 21600 426400 49400 431100 72000 68000 0 556400 21600 49400 467700 100 223600 88900 72000 295600 156900 57100 100 458000 72000 57100 530000 238000 0 310000 100 100

308 Annual Report 2012-13 17300200 21803700 21306500 30068500 4503500 8762000 16500200 17290400 20174700 23101800 790200 2927100 14623700 15743700 18323900 21933900 000000000 000000000 000000000 0 2000 2000 0 2000 2000 0 2000 2000 Television (Sub Major Head) Television SalariesGeneral (Sub Major Head) Prasar Bharati (Minor Head) Grants-in-aid - BroadcastingTotal North Eastern scheme for the Area other expenditure benefit of North Eastern Region & Sikkim (Major Head - 2552) Sum Provision Lump - Revenue SectionTotal Capital Section 1. Acquisition Division of Equipment for Films 100 210500 1120000 0 100 1119800 14623500 200 15743300 210500 790000 3610000 184500 100 16500000 17290000 0 4503500 17300000 100 21803500 184500 200 905000 0 0 100 905000 100 26. Contribution to International programme for the Development of Communication Institute for Broadcasting 27. Contribution to Asia Pacific Development 0 1700 1700 0 1700 1700 0 1700 1700 Total: Major Head '2220'Total: Major Head 2251, 2205 and 2220Total: Broadcasting (Major Head - 2221) Sound Broadcasting (Sub Major Head) Direction and Administration (Minor Head) 2279500 3700200Salaries 5979700 1952400 3674500 5626900 3353500 1418500 4006300 3224300 7359800 4642800 1334900 3192600 4527500 2373500 3478900 5852400 100 100 200 100 100 200 0 100 100 2. Acquisition of Equipment for PIB 3. Acquisition of Equipment for DFP 22. Publications Division22. Publications 23. Employment News24. Registrar of Newspapers for India25. Photo Division 2000 18000 41700 0 227000 43700 245000 2000 7000 4500 269000 39100 269000 243000 40600 0 250000 41100 45100 10000 3000 6000 191200 248000 44200 191200 258000 37400 47200 0 43400 3500 255200 41000 255200 44500

Media Unit-Wise Budget 309 in thousands) ` ( 200001000030000 0 20000 0 10000 10000 0 10000 30000 0 15000 0 10000 40000 10000 0 10000 15000 30000 0 40000 0 10000 0 30000 Plan Non-Plan Total Plan Non-Plan Total Plan Non-Plan Total Name of Media Units4. Acquisition of Equipment for S&DD5. Acquisition of Equipment for Photo Division6. Acquisition of Equipment for Main Sectt.7. Acquisition of Equipment for IIMC8. Acquisition of Equipment for SRFTI, Kolkata9. Acquisition of Equipment for FTII, Pune10. Acquisition of Equipment for CBFC Unit in DFF11. Upgradation of Print 12. EMMC - Machinery & Equipment13. Acquisition of Equipments for DPD14.. Acquisition of Equipments for Employment News 0B] Buildings 015.Upgradation of buillding infrastructure of FD 0 0 1600016. Setting up Museum of Moving Images (FD) Major Works 60000 0 B.E. 2012-13 0 0 15000 0 0 0 0 0 0 16000 0 60000 80000 0 0 0 0 30000 R.E. 2012-13 0 0 15000 0 0 0 0 0 0 7500 0 0 80000 0 0 0 0 30000 80000 0 0 0 0 0 B.E. 2013-14 0 0 0 0 0 0 7500 0 0 0 0 15000 80000 0 0 0 100000 0 0 0 0 0 0 0 0 0 0 0 0 0 15000 0 0 0 100000 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 17.Upgradation and modernasion of FTII including Jayakar Bungalow 18.Upgradation of infrastructure of NFAI and setting up of digital library - Additions Complex and alterations - Major Works Festival 19. Film 20.Infrastructure development in SRFTI 21. Soochna Bhavan building - Major Works 1000022.Kendirya Soochna Bhawan in States of DFP Centre and Mini Media for PIB23. Setting up of National Press of Infrastructure24. Upgradation and expansion of CBFC 90000 025. Building & Housing project of IIMC FM Radio Stations for Private 26. Building & Towers 10000 1000027. Setting up of Institute Mass Media (FD) 5000 028. EMMC- Major WorksInvestment 90000 12000 0 150000 164500 70000 20000 Development CorporationNational Film 10000 0 - Capital Section Major Head '4220'Total 5000 5000 0 0 0 0 0 150000 20000 0 12000 164500 108300 70000 20000 92000 0 6000 5000 35000 100 0 5000 0 0 0 20000 0 705000 108300 0 0 0 0 92000 0 0 40000 0 6000 5000 0 20000 100 0 0 0 0 705000 0 0 0 496400 0 8000 0 40000 0 0 0 0 0 0 0 20000 0 0 496400 20000 288000 0 0 0 0 8000 0 0 0 0 0 0 0 0 288000 20000 20000 0 0 0 0 0 0 0 0 0 20000 0 0 0 0

310 Annual Report 2012-13 0 0 0 0 0 0 0 0 0 0 0 0 0 0 5000 0 5000 1500 0 1500 0 0 0 Loans for Information & Publicity (Major Head - Loans for Information & Publicity 6220) (Sub Major Head) Films Sector and undertakings Loans to Public (Minor Head) Development Corporation National Film Loans and AdvancesLoans for Broadcasting (Major Head - 6221) Loans to public Sector and Other Undertakings Bharati Prasar Loans and Advances Capital outlay on NE Areas other expenditure for benefit of NE Region Project/Scheme and Sikkim (Major Head - 4552) Acquisition of Equipment for DFP Acquisition of Equipment for IIMC 0 4010000 0 0 0 4010000 2826600 0 0 2826600 0 0 0 0 0 0 0 Opening up of New Regional Centres of IIMC of InfrastructureUpgradation & expansion of CBFC Major Head 4552 Total 3000 Capital outlay on NE Areas other expenditure 2000 for benefit of North Eastern Region Project/Scheme and Sikkim (Major Head - 6552) Bharati 0Prasar - Capital SectionTotal - Demand No. 59Total 2000 3000 1500 0 5440000 9050000 18323900 27373900 1500 720000 6760000 0 20174700 5440000 0 26934700 3832900 9050000 0 0 21306500 30356500 0 720000 0 508400 0 3832900 0 288000 0 0 0 508400 0 288000 0 0 0

Media Unit-Wise Budget 311 People participating in Programmes organised by various Media Units of Ministry of Information & Broadcasting

312 Annual Report 2012-13 Chapter 20 DESIGNATIONS IN THE MINISTRY

Designations in the Ministry 313 314 Annual Report 2012-13 Designations in the Ministry

Secretary Secretary AS Additional Secretary AS & FA Additional Secretary & Financial Advisor Sr. Economic Adviser Senior Economic Advisor JS (P & A) Joint Secretary (Policy & Administration) JS (Films) Joint Secretary (Films) JS (B-I) Joint Secretary (Broadcasting-I) JS (B-II) Joint Secretary (Broadcasting-II) Economic Adviser Economic Advisor CCA Chief Controller of Accounts DS (IP & GA.) Deputy Secretary (Information Policy & General Administration) Director (OL) Director (Official Language) Director (Films) Director (Films) Director (BC) Director (Broadcasting Content) Director (Fin) Director (Finance) Dir (IIS, Cash & Parl.) Director (Indian Information Service, Cash & Parliament) Director (BAP) Director (Broadcasting Administration Programme) Director (DAS) Director (Digital Addressable System) DS (BAE) Deputy Secretary (Broadcasting Administration Engineering) DS (BP&L) Deputy Secretary (Broadcasting Policy & Legislation) DS (BD) Deputy Secretary (Broadcasting Development) DS (B&A) Deputy Secretary (Budget & Accounts) DS (FM) Deputy Secretary (Frequency Modulation) AEA Additional Economic Advisor OSD (C) Officer on Special Duty (Co-ordination) CA Controller of Accounts US (MUC&P) Under Secretary (Media Unit Coordination & Press) US (Admn.II, III &IV) Under Secretary (Administration II, III & IV) US (IIS, Cash & Parl.) Under Secretary (Indian Information Service, Cash & Parliament) US (GA) Under Secretary (General Administration) US (Vigilance) Under Secretary (Vigilance) US (BC-I & IV) Under Secretary (Broadcasting Content I & IV)

Designations in the Ministry 315 US (BC-II & III) Under Secretary (Broadcasting Content –II & III) US (BP&L) Under Secretary (Broadcasting Policy & Legislation) US (INSAT) Under Secretary (Indian Satellite & Community Radio Station) US (BD & B Finance) Under Secretary (Broadcasting Development & Broadcasting Finance) US (FM) Under Secretary (Frequency Modulation) US (BAP-I) Under Secretary (Broadcasting Administration Programme-I) US (BAP-II) Under Secretary (Broadcasting Administration Programme-II) US (BA-E) Under Secretary (Broadcasting Administration Engineering) US (F-I & III) Under Secretary (Finance-I & III) US (Fin-II) Under Secretary (Finance-II) US (B & A) Under Secretary (Budget & Accounts) US (IP & MC, PPC & IFC) Under Secretary (Information Policy & Media Coordination, Policy Planning Cell & Information Facilitation Centre) US (FF) Under Secretary (Films Festivals) US (FS & Admn. I.) Under Secretary (Films Society & Admn. I) DD (EW) Deputy Director (Economic Wing) US (Films) Under Secretary (Films) DCA Deputy Controller of Accounts DD (OL) Deputy Director (Official Language) AD (OL-I) Assistant Director (Official Language-I) AD (OL-II) Assistant Director (Official Language-II) Admn-I Administration-I Admn-II Administration-II Admn-III Administration-III Admn-IV Administration-IV Cash Cash Parliament Cell Parliament Cell MUC Media Unit Cell F (S) Desk Films (Society) Desk Hindi Unit Hindi Unit Vigilance Vigilance IP & MC Information Policy & Media Coordination PP Cell Policy Planning Cell Press Press

316 Annual Report 2012-13 IIS (I) Indian Information Service-I IIS (II) Indian Information Service-II F (F) Desk Films (Festivals)Desk F (FTI) Desk Films (Film & Television Institute) Desk F (A) Desk Films(Administration) Desk F (C) Desk Films (Certification) Desk F (I) Desk Films (Industry) Desk BC-I Broadcasting Content-I BC-II Broadcasting Content-II BC-III Broadcasting Content-III BC-IV Broadcasting Content-IV B (D) Broadcasting (Development) B (F) Broadcasting (Finance) BP & L Broadcasting Policy & Legislation BA-P Broadcasting Administration-Programme FM Cell Frequency Modulation Cell AE (CRS) Assistant Engineer (Community Radio Stations) BA-E Broadcasting Administration-Engineering Fin-I & III Finance I & III Fin-II Finance II PC Cell Plan Coordination Cell B & A Budget & Accounts PMS Performance Management Section P & AO Pay & Accounts Officer CGA Controller General of Accounts. IFC Information Facilitation Counter

Designations in the Ministry 317 Website Address of Media Units

S.No. Name of the Media Unit Website

1 Press Information Bureau www.pib.nic.in

2 Directorate of Advertising and Visual Publicity www.davp.nic.in

3 Publications Division www.publicationsdivision.nic.in

4 Registrar of Newspaper for India www.rni.nic.in

5 Directorate of Field Publicity www.dfp.nic.in

6 Photo Division www.photodivision.gov.in

7 Indian Institute of Mass Communication www.iimc.nic.in

8 Press Council of India www.presscouncil.nic.in

9 Research Reference & Training Division www.rrtd.nic.in

10 Prasar Bharati www.prasarbharati.gov.in

(i) Doordarshan www.ddindia.gov.in

(ii) All India Radio www.allindiaradio.gov.in

11 Song and Drama Division www.sdd.nic.in

12 Directorate of Film Festival www.dff.nic.in

13 Broadcasting Engineering Consultant India Limited www.becil.com

14 Films Division www.filmsdivision.org

15 Children Film Society of India www.cfsindia.org

16 Film and Television Institute of India www.ftiindia.com

17 National Film Development Corporation Ltd. www.nfdcindia.com

18 Central Board of Film Certification www.cbfcindia.gov.in

19 Satyajit Ray Film and Television Institute www.srfti.gov.in

20 National Film Archives of India www.nfaipune.gov.in

21 Electronic Media Monitoring Centre www.emmc.gov.in

318 Annual Report 2012-13 Anjali Patil being awarded for "Best Female Actor" for film "with you without you" by Sh. Raghvendra Singh, JS (Films), Ministry of Information & Broadcasting at the closing ceremony of the 43rd International Film Festival of India (IFFI-2012), in Panaji, Goa on November 30, 2012.

The Film Director, Mira Nair being awarded with special centenary award by Australian Film maker, Paul Fox, at the closing ceremony of the 43rd International Film Festival of India (IFFI-2012), in Panaji, Goa on November 30, 2012.

Designations in the Ministry 319 The Secretary, I&B, Shri Uday Kumar Varma going through an exhibition on 100 years of cinema organized by Films Division at the 43rd International Film Festival of India (IFFI-2012), in Panaji, Goa on November 21, 2012. Director General, Films Division, Shri V.S.Kundu is also seen in the picture

320 Annual Report 2012-13 Chapter 21 RESULTS-FRAMEWORK DOCUMENT (RFD) FOR MINISTRY OF INFORMATION AND BROADCASTING (2011-2012)

Results-Framework Document (RFD) for Ministry of Information and Broadcasting (2011-2012) 321 Score Weighted Weighted Performance Raw Score Achievement /ShowContentOne. Good Fair Poor Target / Criteria Value Target Very Very Good Excellent 100% 90% 80% 70% 60% Number 3Number 3 136Date 13000 125 1 11700 105 10400Number 9100 30.09.11 90 3 31.10.11 7800 15.11.11 80 01.12.11 8800 16000 15.12.11Number 132 7920 100 1Number 7040 3.00 2 96.36 N/ANumber 2.89 216 6160 N/A 2 5280 156 194 11802 140 100000 172 90000 100 125 151 80000 3.00 109 70000 129 60000 94 216 118131 159 100.0 100.0 2.0 1.0 100.0 2.0 PICs conducted by PIB. Print and Audio Visual Advertisements released. (i) Preparation of Phase-wise implementation plan. of work.(ii) Award DateProgrammes and theatrical shows conducted. 1Books published. 31.01.12 of Publication Number 15.02.12Journals made. 29.02.12 1 Weekly 10.03.12Employment News 15.03.12published. Presentations 100made. 90 N/A N/A 80 70 60 99 99.0 0.99 Information Campaigns (PIC). (d) Presentation of programmes including theatrical shows on national themes throughout the country by Song and Drama Division (S&DD). (b) Advertisements released by Directorate of Advertising Publicity(DAVP) and Visual on key flagship programmes / schemes. (c) Implementation of Detailed Project Report regarding modernization of DAVP. of books on (e) Publication issues of national importance, monthly journals, weekly issues of Employment News / Rozgar Samachar in Hindi, English and Urdu. Shows, (f) Presentation of Film Special Programmes, Public opinion gatherings, Oral Communication Programmes, Photo Exhibitions by Publicity Directorate of Field (DFP). 26 (a) Organizing Public Objective Weight Actions Success Indicator Unit Weight 1. Effective dissemination of information of Government Programmes and policies. Performance Evaluation Report of RFD Targets Ministry Information & Broadcasting for the Year 2011- 12 Document of Ministry of InformationThe Results Framework & Broadcasting for the year 2011-12 is available at http://mib.nic.in aspx?id=6&Section=7

322 Annual Report 2012-13 ------2 100.0 1.0 Budget Session 2011-12 Session 2011-12 Date 3Number 31.01.12 2Number 29.02.12 10.03.12 1 15.03.12 ---Number 125000 1 112500 10 9 29.02.12Date 100000 87500 90.0 95 8 2 75000 2.7 Date 133876 85 7 29.02.12 1 100.0 07.03.12 76 15.03.12 2.0 6 19.03.12 30.09.11 25.03.12Time 66 31.10.11 30.11.11 12 31.12.11 1Date 57 31.01.12 23.09.11 N/A 100.0 1 20 Winter 82.33 1.0 Date N/A 0.82 30.09.11 1Date 0.0 31.10.11 30.11.11 0.0 31.12.11 2 30.11.11 31.01.12Date 31.12.11 31.01.12 14.02.12 31.07.11 1Date 01.03.12 31.08.11 30.09.11 N/A 1 31.10.11 30.09.11 31.12.11 N/A 25.06.11 31.10.11 30.11.11 N/A 30.11.11 31.12.11 100.0 29.02.12 31.12.11 N/A 2.0 15.03.12 25.07.11 31.01.12 29.02.12 100.0 1.0 N/A N/A Completion of works as per milestones stipulated in the Contract Agreement. 125000 images to be digitalized (a) Regional offices modernized. (out of the total 22) (b) FPUs modernized (Out of the total 207) of contract Award to the agency for evaluation (i) Submission of Cabinet Note for seeking Cabinet approval on the roadmap of digitalization and amendments to Cable Act. (ii) Introduction of Bill in Parliament Submission of Cabinet Note for seeking Cabinet approval Issuance of guidelines after Cabinet approval Submission of Cabinet Note for seeking Cabinet approval Issuance of guidelines after Cabinet approval Consultant for e-auction Issuance of NIT Date 1 31.01.12 15.02.12 29.02.12 10.03.12 15.03.12 N/A N/A to enable digitalization with addressability. guidelines. guidelines. (g) Construction of new office buildings for National Press Centre. (h) Digitalization of archival images by Photo Division. (i) Modernisation & Upgradation of Hardware & Software at Regional Offices Publicity (ROs) and Field Units (FPUs) of DFP. (j) Assessment of the impact of various media campaigns through an independent outside agency (b) Licensing. Appointment of 2 Amendment of the Cable Act 2 of policy Finalisation 5 of policy (a) Finalisation 2. To digitalize 2. To the cable sector. 3. Promote and develop the growth of Mobile Television Services in India 4. Expansion of FM Radio Services to cover more cities.

Results-Framework Document (RFD) for Ministry of Information and Broadcasting (2011-2012) 323 Score Weighted Weighted Performance Raw Score Achievement Good Fair Poor Target / Criteria Value Target Very Very Good ------N/A N/A Excellent Session 2011-12 100% 90% 80% 70% 60% Date 2Time 31.01.12 29.02.12 07.03.12 2 15..03.12 20.03.12 21.10.11 Budget 100.0 2.01 Date 1Number 1 31.12.11 31.01.12Date 29.02.12 10.03.12 35 15.03.12Date 1 31.05.11Number 32 1 100.0 1 1.0 31.01.12 29 15.02.12Date 31.01.12 28.02.12 8 15.03.12 15.02.12Date 31.03.12 26 28.02.12 1 14.01.12 15.03.12 31.03.12 1Date 7 23 100.0 10.02.2012 31.08.11 1.0 93.33 30.09.11 1 0.93 35 6 31.12.11 31.10.11 31.12.11 31.01.12 29.02.12 29.02.12 31.12.11 25.09.11 10.03.12 5 100.0 -- 31.01.12Date 1.0 91.67 29.02.12 0.92 31.03.12 4 -- 1 23.12.11 100.0 4 29.02.12 1.0 31.12.11 31.01.12 80.0 29.02.12 0.8 31.03.12 60.0 -- 0.6 30.11.11 100.0 1.0 Submission of Cabinet Note for seeking Cabinet approval on recommendations of Group Ministers (GoM) Introduction of Bill in Parliament Issuance of policy/ guidelines Completion of installation. Completion of installation. Completion of installation. Completion of building and installation of transmitters Receipt of equipment Completion of project Completion of work Issue of NIT DateIssue of NIT 1Completion of Datework 31.08.11 1 30.09.11 31.10.11 30.11.11 30.06.11 31.12.11 21.12.11 31.07.11 30.08.11 30.09.11 63.23 31.10.11 0.63 30.06.11 100.0 1.0 Amendment Bill (B) Introduction of a transparent policy for selection of Private channels for placement in DTH platform of Doordarshan (iv) Issue of NIT for 4 HDTV Transmitters (v) Completion of 300 M at Amritsar Tower (C) All India Radio (a) Installation of : (i) 35 units of 10KW & 5KW FM Transmitters (ii) 1000 KW MW Transmitter at Rajkot (iii) Studios at Jaipur & Dehradun (b) Boost infrastructure support in NE region: (i) Transmitter buildings and transmitters installation at 8 places (ii) Procurement of 1000 KW at Chinsurah MW Transmitter (D) Doordarshan (i) Completion of studio projects & Leh at Tirupati (ii) Upgradation of 5 earth stations in NE region (iii) Issue of NIT for upgradation of DTH platform of Doordarshan (for 97 channels) 15 of PB (A) Finalization Objective Weight Actions Success Indicator Unit Weight 5. Review of Prasar Bharati Act to improve governance in Prasar Bharati & redefine the relationship between Government & Prasar Bharati and Strengthening of infrastructure of Prasar Bharati.

324 Annual Report 2012-13 Date 2 31.08.11 30.09.11 31.10.11Number 30.11.11 31.12.11 1 30.06.11 100.0% 8 2.0 1 7Number 1 90 6Date 3 85Number 5 3 2 80Date 2 4 31.12.11Number 50 15.01.12 2 70 1 31.01.12 2 8 15.02.12 29.02.12 45 60 31.10.11 09.09.11 -- 55 10.11.11Date 100.0 100.0 40 100 15.11.11 1.0 3.0 20.11.11 -- 25.11.11 50 2 18.10.11 35 100.0 2 1.0 Number 100.0 44 30 01.12.11 2.0 1 15.12.11 39 30.12.11 61 90.0 15.01.12 01.02.12 100 0.9 33 100.0 90 67 2.0 N/A 80 N/A 100.0 2.0 70 60 104 100.0 1.0 Putting in place a Putting mechanism for self regulation Number of workshops held Pending applications decided. Number of uncovered States/ in which LOI UTs issued Presentation of awards. in Participation film festivals. of Finalization by Jury. Films of Participation countries in IFFI. organize MIFFTo DateCompletion of work as per 3milestones stipulated in the Contract Agreement 15.03.12Number of film 22.03.12acquisition, 29.03.12restoration and 31.03.12digitalization -- 03.02.12 100.0 3.0 of general entertainment channels the Community Radio Policy and Procedures through State level consultations / workshops. Awards. National Films (f) Setting up of National Museum of Indian cinema in Mumbai. (b) Final decision by 31.03.12 (b) Final in respect of applications for which all mandatory clearances are received by 30.11.11. (c) Issuance of atleast one hitherto in States/UTs LOI uncovered by permission in film weeks (b) Participation and films festivals organized in India and abroad. under (c) Selection of Films 2011. Indian Panorama, (d) Organisation of of Festival International Film India (IFFI), 2011 at Goa. (e) International documentary, short and animation film festival (MIFF) (g) Acquisition, restoration and digitalization of films by NFAI acquire films (i) To 2 Self regulation of content 3 (a) Creating awareness about 24 of 58th (a) Finalisation 7. To popularize 7. To the use of Community Radio as a medium to empower civil society. promote 8. To and encourage good cinema and recognize outstanding contributions to the film movement. 6. Strengthen legislative provisions to address emerging challenges in the information and broadcasting sectors.

Results-Framework Document (RFD) for Ministry of Information and Broadcasting (2011-2012) 325 Score Weighted Weighted Performance Raw Score Achievement Good Fair Poor Target / Criteria Value Target Very Very Good Excellent 100% 90% 80% 70% 60% % 2Number 2Number 100 2 75 90Number 20 70 80 1 60 18 70Date 50 16 55 1 60Date 45 45 14 100 30.09.11 1Date 40 10.10.11 75 12 20.10.11 100.0 2 31.10.11 35 30.09.11 2.0 10.11.11Date 35 08.08.11 10.10.11 100.0 20.10.11 30 2.0 31.12.11 2 31.10.11Date 100.0 10.11.11 15.01.12 1.0 100.0 08.08.11 31.01.12 53Date 2.0 2 29.02.12 31.12.11 10.03.12 100.0 15.01.12 1 1.0 31.01.12 100.0 07.03.11 29.02.12 1.0 10.03.12 08.03.11 01.05.12 09.03.11 N/A 10.03.11 03.05.12 11.03.11 04.05.12 N/A 07.03.11 05.05.12 06.05.12 N/A 100.0 01.05.12 2.0 N/A 100.0 1.0 Achievement of MoU targets Completion of documentary films. Completion of documentary films. Number of films evaluated Starting of courses at new centre at Amravati (Maharashtra) Starting of courses at new centre Aizwal (Mizoram) Submission of Cabinet Note for seeking Cabinet Approval Issue of administrative sanction On-time submission. On-time submission. of Indian Institute Mass Communication (IIMC) in different regions of the country. for approval (ii) To digitalize films(ii) To digitally restore films(iii) To (h) Achievement of target as stipulated in MoU signed between NFDC and the Ministry of I&B (i) Production of documentary Division through films by Films outsourcing Number(j) Production of documentary Numberfilms under 11th Plan Scheme 1 Division in a Public- by Films 1 made Private Partnership through PSBT (NGO). (k) Evaluation of documentary 50films on quality and content 100 Division produced by Films during 2009-11 by an external agency. 45 90 40 80 35 70(b) Setting up of National Centre of Animation, Gaming 30 60 Effects. and Visual and (c) Upgradation of Film 130 214 Institute of India Television (FTII), Pune. 100.0 100.0 1.0 submission of (b) Timely 1.0 Results. 6 (a) Opening of new chapters 3 submission of draft (a) Timely Objective Weight Actions Success Indicator Unit Weight 9. Up-scaling of human resources for media & entertainment sectors. * Efficient of Functioning the RFD system.

326 Annual Report 2012-13 Total Composite 77.18 Total .5 100%.5 90% 80% 100% 90% 70% 80% 60% 100 70% 60% 100.0 100 0.5 100.0 0.5 .5 100% 90%.5 80% 70% 100% 60% 90% 100 80% 70% 100.0 0.5 60% 100 100.0 0.5

(%) Percentage (%) Date 2Number 2 26.03.12 27.03.12Date 28.03.12 29.03.12 16 30.03.12 2Date 15 16.04.12 2% 14 17.04.12 N/A 18.04.12 N/A 19.04.12 16.01.12 20.04.12 13 2 Percentage 16.04.12 18.01.12(%) 20.01.12 23.01.12 12 100.0 25.01.12 2.0 100 16.01.12 21 100.0 95 2.0 Percentage (%) 100.0 90 2.0 85 80 Percentage N/A N/A Percentage of Percentage outstanding ATRs disposed of during the year. Finalize an action Finalize plan to mitigate potential areas of corruption No. of items on which information is uploaded by 10, 2012 February an action Finalize plan to implement ISO 9001 certification of revised draft Citizen’s/Client’s Charter. (ii) Independent Audit of public grievance redressal system. of Percentage submitted ATNs within due date (4 months) from date of presentation of Report to by Parliament CAG during the year. of Percentage submitted ATRs within due date (6 months) from date of presentation of Report to by PAC Parliament during the year. of Percentage outstanding ATNs disposed of during the year. Early disposal of pending ATRs Early disposal of pending ATRs Reports presented to on PAC before 31.03.2011 Parliament of corruption related to departmental activities and develop an action plan to mitigate them of C&AG. Audit Paras Ensure compliance with Section 4(1)(b) of the RTI Act, 2005 Develop an action plan to implement ISO 9001 certification Implementation of Sevottam (i) Resubmission submission of ATRs Timely Sectt. on PAC to the PAC Reports. Early disposal of pending of on Audit Paras ATNs C&AG Reports presented before to Parliament 31.03.2011. 10 Identify potential areas 2 on submission of ATNs Timely * Ensuring compliance to the financial accountability framework * Improving Internal Efficiency/ responsiveness/ service delivery of Ministry/ Department. * Mandatory Objectives

Results-Framework Document (RFD) for Ministry of Information and Broadcasting (2011-2012) 327 Discontinuation of Volume-II of Annual Report of Ministry of Information and Broadcasting

As per the recommendations of the Estimates Committee, communicated by Lok Sabha Secretariat vide their O.M. No. 61/2/ EC/2009 dated 18th December 2009, the Volume-II of the Annual Report of Ministry of Information and Broadcasting has been discontinued from the Year 2009-10 onwards.

However, the same is available on the website of the Ministry at www. mib.nic.in or www.mib.gov.in in the same format as published earlier in Volume-II of the Annual Report of Ministry of Information & Broadcasting.

328 Annual Report 2012-13