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Mba Karpusheva N 2018.Pdf Evaluation of awareness and public understanding of the potential benefits of online medical consultations services in Dublin. ofThis online dissertation medical is submitted consultationto Dublin Business School services as the final in requirement Dublin. in the Master of Business Administration (Project Management) Degree. Karpusheva Nataliya Student number: 10374463 Supervisor: Ann Masterson Master of Business Administration, Project Management Word Count: August 2018 DECLARATION I, Nataliya Karpusheva, declare that this research is my original work and that it has never been presented to any institution or university for the award of Degree or Diploma. In addition, I have referenced correctly all literature and sources used in this work and this work is fully compliant with the Dublin Business School’s academic honesty policy. Signed: Nataliya Karpusheva Date: 27/08/2018 1 ACKNOWLEDGMENT I am grateful to my dissertation supervisor, Ann Masterson, who assisted, advised and supported me through this thesis time. Also, I would like to thank my lecturer, Brid Lane for her guidance and assistant with the thesis proposal. As well I would like to thank Librarians in DBS who always were willing to help with any issue, Debora Zorzi, and Joan Colvin. I am grateful to my manager Jessica Gallagher who allowed me to conduct my research in our pharmacy. Eventually, I would like to express my gratitude to my friends Irina Klimskina, Sergey Zavyalov, Samarth Gupta, Lasha Sabashvili and my mother Elena Karpusheva who supported me with great inspiration and support me during the whole MBA course. 2 ABSTRACT The acceleration of the mobile age in the past few decades has been far beyond anyone’s expectation. In this digital era, the rapid development of information communication technology impacts many aspects of human life where healthcare is not an exception. GPs have pointed out that 70% of patients usually can be treated by using online consultations. Online medical consultation has been the most rapidly growing technologies growing in the field of healthcare which has its own repercussions and advantages. Online medical consultations services can offer alternative options for receiving healthcare by using electronic devices in a convenient, affordable way, and accessibility to a broad range of healthcare services for patients. Those services have many advantages in this fast-changing environment. However, the full potential of online medical consulting applications has not been well-known by people and these practices were not being adopted to benefit socially and financially over the traditional general practices with the doctors. This study was conducted to ascertain the level of awareness, usage, and attitude towards online medical consulting applications in Dublin, Ireland. A questionnaire was used to collect relevant data and the analysis was done by using several statistic methods such as IBM SPSS program, Google form feedback analysis and manual analysis. The result indicated that most participants are aware of existing of online medical services. Nevertheless, they do not have enough knowledge in-depth to start using it. 3 TABLE OF CONTENTS Declaration ............................................................................................................................................................ 1 Acknowledgment .................................................................................................................................................. 2 Abstract ................................................................................................................................................................. 3 Introduction .......................................................................................................................................................... 6 Background of this study: ................................................................................................................................. 6 Development and history of technology ....................................................................................................... 6 Advantages of medical online consultations ................................................................................................. 8 Disadvantages of medical online consultations ............................................................................................ 9 Types of services of medical online consultations ........................................................................................ 9 Research questions ..................................................................................................................................... 10 The justification for the project .................................................................................................................. 11 Structure of the dissertation ....................................................................................................................... 11 Literature Review ................................................................................................................................................ 13 Introduction .................................................................................................................................................... 13 Customer adoption of new services ............................................................................................................... 14 Driving factors to adopt new services ......................................................................................................... 14 New products adoption in the Healthcare industry ....................................................................................... 21 AIDA principle ................................................................................................................................................. 24 Literature conclusion ...................................................................................................................................... 28 Methodology ...................................................................................................................................................... 30 Methodology Introduction .............................................................................................................................. 30 Research Design .............................................................................................................................................. 31 Research objectives ..................................................................................................................................... 31 Research Philosophy ................................................................................................................................... 32 4 Research Approach ..................................................................................................................................... 33 Research Strategy ........................................................................................................................................ 34 Sampling - Selecting Respondents .................................................................................................................. 36 Ethic ................................................................................................................................................................ 37 Data Collection ................................................................................................................................................ 37 Data Analysis ................................................................................................................................................... 39 Limitations ....................................................................................................................................................... 41 Conclusion ....................................................................................................................................................... 41 Findings and discussion ...................................................................................................................................... 42 Introduction .................................................................................................................................................... 42 Socio-demographic set of questions ........................................................................................................... 42 Set of questions to access the level of awareness ...................................................................................... 50 Discussion ........................................................................................................................................................... 65 Conclusion ........................................................................................................................................................... 68 Suggestions for future research .................................................................................................................. 68 Self-reflection...................................................................................................................................................... 69 Introduction ...................................................................................................................................................
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