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The History of Lexus Brochure 2011

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Annual Sales: 71,206 Annual U.S. Sales: 87,419 Annual U.S. Sales: 97,593 Annual U.S. Sales: 185,890 1988 Dealer Count: 80 1991 Dealer Count: 141 1994 Dealer Count: 171 1997 Dealer Count: 177 1999 Dealer Count: 185 JANUARY JUNE NOVEMBER SEPTEMBER SEPTEMBER ThE hiSToRY Lexus and the “L” logo introduced at SC 400 luxury sport coupe goes Completely redesigned second- Redesigned LS 400 featuring VVT-i 10th anniversary of selling first vehicle the Los Angeles Auto Show on sale generation LS 400 goes on sale ­­­­introduced in the U.S. FEBRUARY SEPTEMBER OCTOBER OCTOBER Artist renderings of the cars first shown SC 300 luxury sport coupe goes on Next-generation GS 400 and Sports Coupe concept vehicle of Lexus in Chicago sale and ES 300 replaces ES 250 GS 300 luxury performance sedans presented in Tokyo go on sale MAY APRIL DECEMBER After a demanding selection JANUARY NOVEMBER Lexis, an information network, files suit Lexus is named best-selling NOVEMBER DECEMBER process, the initial 80 Lexus iS compact performance sedan one-millionth vehicle sold in the U.S. challenging the use of the name Lexus luxury import, outselling both SC 400 and SC 300 receive All-new redesigned LX 470 and 2011 dealerships are named LS 400 - Popular Science Best of What’s New unveiled in Detroit Mercedes-Benz and BMW SC 300 - Automobile Magazine Top Ten All-Stars engines with VVT-i technology one-of-a-kind Street Rod introduced - Car and Driver 10 Best in Los Angeles MARCH Entrance into world of motorsports LS 400 - Automobile Magazine Top Ten All-Stars - Consumer Digest Best Buy as GS 400 races in Grand American ES 300 - Automobile Magazine Top Ten All-Stars Motorola Cup Sports class, achieving Annual U.S. Sales: 79,334 SC 300 - Automobile Magazine Top Ten All-Stars first win in sixth race Annual Sales: 16,302 SC 400 - Playboy Magazine Car of the Year - Popular Science Best of What’s New Dealer Count: 172 1989 Dealer Count: 81 1995 APRIL JANUARY MARCH Annual U.S. Sales: 156,260 GS 400/300 - Car and Driver 10 Best LS 400 and ES 250 introduced in Lawsuit with Lexis resolved in favor LX 450 revealed in New York with Annual U.S. Sales: 92,890 plans announced to enter sport utility 1998 Dealer Count: 182 LX 470 - Automobile Magazine All Star in Large SUV category Detroit and Los Angeles of the auto manufacturer Dealer Count: 165 1992 market in early 1996 JANUARY SEPTEMBER RX 300 presented at the North LS 400 and ES 250 go on sale SEPTEMBER MAY freshened LS 400 with more than 100% tariffs on select Japanese American International Auto Show Annual U.S. Sales: 206,037 Dealer Count: 190 DECEMBER 50 changes goes on sale luxury vehicles proposed by U.S. 2000 A single consumer complaint government in effort to settle long- JUNE JANUARY launches a special service campaign, standing U.S.-Japan trade dispute Agreement reached between U.S. Redesigned LS 430 flagship sedan earning brand recognition as new and Japan; trade war averted revealed in Detroit standard in personalized service JULY iS 300 unveiled in Los Angeles Monthly sales surpass all luxury LS 400 - Personal Finance Magazine Best Buy in the $30,000+ category LS 400 - Popular Mechanics Design & Engineering Award MARCH competitors—a first for any APRIL LS 400 - Popular Science Best of What’s New SC 400 - Motor Trend import Car of the Year SC 300 - Automobile Magazine Top Ten All-Stars LX 470 and RX 300 go on sale international automaker - Car and Driver 10 Best Plans for SC 430 hardtop convertible - Motor Trend Best Buy announced in New York - Automobile Magazine Top Ten All-Stars DECEMBER OCTOBER - Car and Driver 10 Best 12th consecutive monthly sales All-new redesigned LS 430 goes ES 300 - Personal Finance Magazine Best Buy in the $20,000 to $30,000 category JUNE Annual Sales: 63,534 record set on sale - Motor Trend Best Buy Annual U.S. Sales: 81,529 iS 300 goes on sale Dealer Count: 121 DECEMBER 1990 Dealer Count: 176 1996 AUGUST Best-selling luxury make in America DECEMBER first import luxury brand to sell JANUARY GS 400/300 - Car and Driver 10 Best out of thousands of parties Annual U.S. Sales: 94,677 20,000+ vehicles in one month interested in a Lexus franchise, only LX 450 goes on sale - Consumer Digest Best Buy 1993 Dealer Count: 168 - Motor Trend import Car of the Year 121 top-notch dealers are selected SEPTEMBER SEPTEMBER - American Automobile Association (AAA) Top Car in $40,000 for Lexus’ first year of business GS 430 replaces GS 400 JANUARY All-new ES 300 goes on sale to $50,000 category GS 300 luxury performance sedan GS 400 - Popular Science Best of What’s New revealed in Los Angeles and Detroit ES 300 - Consumer Digest Best Buy RX 300 - Motor Trend Sport Utility of the Year MARCH LS 430 - Popular Mechanics Design and Engineering Award LS 400 - Car and Driver 10 Best GS 300 goes on sale IS 300 - Popular Science Best of What’s New - Automobile Magazine Top Ten All-Stars GS 400/300 - Car and Driver 10 Best - Consumer Digest Best Buy NOVEMBER ES 300 - American Automobile Association (AAA) Top Car in the $25,000 industry-leading Certified Pre-owned to $30,000 category SC 300 - Automobile Magazine Top Ten All-Stars program introduced SC 300 - Automobile Magazine Top Ten All-Stars - Car and Driver 10 Best 11-LPR-04944 Annual U.S. Sales: 223,983 Annual U.S. Sales: 259,755 Annual U.S. Sales: 302,895 Annual U.S. Sales: 329,177 Annual U.S. Sales: 215,975 Annual U.S. Sales: 229,329 2001 Dealer Count: 196 2003 Dealer Count: 206 2005 Dealer Count: 215 2007 Dealer Count: 223 2009 Dealer Count: 228 2010 Dealer Count: 229 JANUARY AUGUST JANUARY APRIL JANUARY APRIL JULY MARCH iS 300 Sport Cross, IS 300 manual All-new IS 300 Sport Cross and Redesigned, second-generation RX, Lf-X concept vehicle unveiled in Lf-A super-premium two-seat GT RX 400h goes on sale More than 1 million RX vehicles have World premiere of the CT 200h, transmission sport sedan and SC 430 iS 300 5-speed manual transmission the RX 330, and industry’s first luxury New York sports car concept revealed in Detroit been sold in the U.S., making it the premium compact hybrid, at the presented in Detroit models go on sale electric/gas hybrid vehicle, the RX AUGUST most successful luxury utility vehicle Geneva Motor Show hybrid, introduced in Detroit Lexus-badged vehicles sold in Japan SEPTEMBER FEBRUARY AUGUST MARCH for the first time SEPTEMBER first Lexus vehicle produced Third-generation GS 300 and iS 350 adds all-wheel drive model All-new SC 430 hardtop convertible The fourth-generation ES 300 goes MARCH outside of Japan at Toyota Motor GS 430 go on sale goes on sale on sale All-new second-generation RX 330 Manufacturing, Canada OCTOBER JANUARY JULY DECEMBER goes on sale Lf-Sh concept vehicle revealed Best-selling luxury make in America Neiman Marcus Limited Edition MARCH 2008 iS f and reinvented LfA LS 600h L goes on sale JANUARY in Tokyo for 11th consecutive year Lexus SC 430 “Silver Belle” sells out DECEMBER World premiere of all-new IS 350 concept vehicles revealed in Detroit, Lexus debuts the HS 250h at NAiAS, in 14 hours Best-selling luxury make in America sport sedan and GS 450h, the All-new IS 250 and IS 350 sport spotlighting new high-performance OCTOBER the fourth hybrid vehicle in its lineup for fourth consecutive year industry’s first luxury hybrid sport sedans go on sale focus f Sport performance parts line Lexus introduces the all-new 2010 LS 460 - Consumer Guide Best Buy sedan, in New York launches at SEMA DECEMBER Lexus Pursuit of Potential philanthropic RX 350 and RX 450h luxury utility AUGUST - Forbes “Toughest Cars on the Road” Best-selling luxury make in America vehicles, reinventing the vehicle that hS 250h, the world’s first hybrid-only - Kiplinger’s 10 Best Cars of the Past Decade DECEMBER program launches RX 350 - Consumer Guide Best Buy for second consecutive year RX 400h adds front-wheel DECEMBER invented it all luxury vehicle, goes on sale - Forbes Best Car for the Buck drive model Best-selling luxury make in America APRIL for eighth consecutive year Lexus Enform® with Safety Connect®, - Kiplinger’s 10 Best Cars of the Past Decade Best-selling luxury make in America All-new LX 570 unveiled in New York FEBRUARY the all-new telematics system, goes live ES 350 - Cars.com 2010 Best Bet for Luxury Cars HS 250h - Edmunds.com Top Recommended Hybrid LS 430 - Automobile Magazine All-Star in Best Luxury Sedan category LS 430 - Consumer Guide Best Buy for sixth consecutive year The third-generation RX 350 goes - Consumer Guide Best Buy RX 300 - Consumer Guide Best Buy on sale IS 350C - Edmunds.com Consumers’ Top Rated vehicle in the Convertible Over LS 460 - 2007 World Car of the Year OCTOBER RX 300 - Consumer Guide Best Buy GX 470 - Consumer Guide Best Buy $35,000 category - Motor Week Driver’s Choice Best Luxury Sedan ES 300 - Consumer Guide Best Buy - Four Wheeler’s Four Wheeler of the Year for an unprecedented second LfA, Lexus’ first Supercar, makes its IS 350/250 - Cars.com 2010 Best Bet for Luxury Cars RX 350 - Consumer Guide Best Buy MAY GS 300 - Consumer Guide Best Buy consecutive year global debut at the Tokyo Motor Show IS 350/250 - Kelley Blue Book Best Resale Value Award: Top 10 The all-new IS 350C and IS 250C GS 300 - American Automobile Association (AAA) Top Car in its price category hard-top convertibles go on sale RX 330 - Consumer Guide Best Buy DECEMBER All-new second generation GX 460 2011 - Kelley Blue Book Best Resale Value Award: Top 10 Annual U.S.
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