Viral Video As a Curriculum of People
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Georgia Southern University Digital Commons@Georgia Southern Electronic Theses and Dissertations Graduate Studies, Jack N. Averitt College of Summer 2012 Moments When the Weak Gained Ground: Viral Video as a Curriculum of People Michael J. Ryan Follow this and additional works at: https://digitalcommons.georgiasouthern.edu/etd Part of the Bilingual, Multilingual, and Multicultural Education Commons, Curriculum and Instruction Commons, and the Instructional Media Design Commons Recommended Citation Ryan, Michael J., "Moments When the Weak Gained Ground: Viral Video as a Curriculum of People" (2012). Electronic Theses and Dissertations. 1016. https://digitalcommons.georgiasouthern.edu/etd/1016 This dissertation (open access) is brought to you for free and open access by the Graduate Studies, Jack N. Averitt College of at Digital Commons@Georgia Southern. It has been accepted for inclusion in Electronic Theses and Dissertations by an authorized administrator of Digital Commons@Georgia Southern. For more information, please contact [email protected]. MOMENTS WHEN THE WEAK GAINED GROUND: VIRAL VIDEO AS A CURRICULUM OF PEOPLE by MICHAEL J. RYAN (Under the Direction of Daniel Chapman) ABSTRACT The public school curriculum has devolved into merely being a political football for the forces of the dominant culture, no longer even attempting to serve the People of the community or the students that the school ostensibly should serve. In the absence of a curriculum that is meaningful to People, another curriculum has spontaneously appeared outside of school via shared online media between social networks. This new curriculum, identified by a relatively wide viewership and its challenge to social injustice, oppressive conventions or hegemonic forces, is a curriculum of viral videos shared because of their meaning and cogence in the moment. This inquiry examines a number of these videos through a modified method of Critical Discourse Analysis that utilizes aesthetic analysis as its primary lens to attempt to determine meaning. INDEX WORDS: Aesthetics, Critical Utopianism, Cultural Studies, Curriculum, Curriculum Theory, Media, Shared Media, People, Viral Video 1 MOMENTS WHEN THE WEAK GAINED GROUND: VIRAL VIDEO AS A CURRICULUM OF PEOPLE by MICHAEL RYAN Bachelor of Music, State University of New York at Potsdam, 1982 Master of Music Education, University of Georgia, 1986 A Dissertation Submitted to the Graduate Faculty of Georgia Southern University in Partial Fulfillment of the Requirements for the Degree DOCTOR OF EDUCATION STATESBORO, GEORGIA 2012 2 © 2012 MICHAEL RYAN All Rights Reserved 3 MOMENTS WHEN THE WEAK GAINED GROUND: VIRAL VIDEO AS A CURRICULUM OF PEOPLE by MICHAEL RYAN Major Professor: Daniel Chapman Committee: Ming Fang He Henry Jenkins John Weaver Electronic Version Approved: July, 2012 4 DEDICATION For Susan 5 ACKNOWLEDGMENTS First, I offer my thanks to Evelyn and Shelby (one who gave me life, and the other who gave me the love of my life): I wish you both were here to celebrate this achievement with me. I am forever indebted to my incredible family for their encouragement, support and tolerance. Susan, I am so grateful for all the times you proofread, acted as a sounding board, made comments, and refrained from making comments when you knew my ego could not handle it. Camille, I find it amazing that I was teaching you how to drive when I started this degree and by the end I was calling you for clarification on the subtleties of Foucault. To Coleman, who has had a parent in “Doctor College” ever since he can remember: we can now turn supper table conversation to the important stuff: baseball, Legos, video games and stories about how you made your friends at school laugh. To my committee, thank you for making me feel special and worthy of your attention. Every time one of you said, “You are a good writer”, it provided a much needed shot in the arm. To Dan Chapman, thank you for your gentle direction, steadiness, miserly dispensing of compliments and too many other things to mention. I wish to thank Ming Fang He for her humor, eccentric brilliance and nurturing my love of writing narrative. To John Weaver, thank your for sharing your superhuman intellectualism and wit. To Henry Jenkins – I hope you don’t regret responding to the fan email I wrote that began our correspondence. Your encouragement has been astonishing. You provided invaluable commentary about my writing, gently challenged me on my 6 scholarship and nudged me in the direction of scores of valuable ideas and academics that I otherwise would have missed. Perhaps most importantly, you taught me – by example – the meaning of the term “intellectual generosity.” Duane Kline, thank you for all the support and interest you showed in my work. Finally, I give my thanks to Gary Kittrell for saying, “Yes, you have ADD, and yes, we can do something about it.” 7 TABLE OF CONTENTS ACKNOWLEDGMENTS ...................................................................................................6 CHAPTER 1 WHILE WE WERE JUST TRYING TO DO GREAT THINGS .............................10 Refining Our Mechanics .....................................................................................10 Mission Accomplished ........................................................................................19 An Era of "School Improvement" ......................................................................................24 Accomplices to Our Own Demise .....................................................................................31 The Absence of Relevance .................................................................................................38 Convergence ......................................................................................................................40 A New Curriculum .............................................................................................................47 2 A BANDANA, A ZIPPER PULL AND A BROKEN SKI POLE ...........................53 A Lesson From Angus ........................................................................................53 Viral Video Defined ............................................................................................56 Viral Videos Are Curriculum ..............................................................................72 Viral Videos Are Art ...........................................................................................77 Viral Videos Are Media ......................................................................................90 Discourse .............................................................................................................99 Critical Discourse Analysis ...............................................................................101 3 NOT EXACTLY A METHODOLOGY ...............................................................106 High School Initiation .......................................................................................106 TextualSocioHistoricalAestheCriticalDiscourse Analysis ...............................112 Define, Delineate and Defend (Theoretical Framework) .................................116 8 4 MOMENTS WHEN THE WEAK GAINED GROUND ......................................123 A Hell of a Trumpet Player ...............................................................................123 A Celebration of Globalism: Where the Hell is Matt: .....................................130 The Best Revenge: It Gets Better .....................................................................138 Trixter Meets Auto Tune: Bed Intruder ...........................................................148 Witnessing Her Last Breath: Her Name was Neda ..........................................155 Our Education Over Here in the U.S. Should Help the U.S.: Miss South Carolina .............................................................................................................164 Is Anyone Watching This? Don't Tase Me, Bro ..............................................170 Boys Don't Like Pink Stuff: Riley on Marketing ............................................178 Boys Shouldn't Play with Pink Stuff: Transgendered Woman Beaten in a McDonalds Restaurant ......................................................................................183 No - I'm a Modern Woman: A Non-Partisan Message from Governor Sarah Palin and Senator Hillary Clinton .....................................................................194 5 IMPLICATIONS AND SUGGESTIONS FOR FURTHER STUDY ..................207 Implications: Letting the Jazz Band in to Practice ...........................................207 Suggestions for Further Study ..........................................................................223 REFERENCES ................................................................................................................229 9 CHAPTER 1 WHILE WE WERE JUST TRYING TO TEACH CHILDREN GREAT THINGS To the reader: This dissertation has been simultaneously published as an interactive e- book on the Apple iTunes website. The reader’s experience with the e-book will likely be a more enhanced, immediate experience. An iPad with iBooks 2 is required to read it. The book is a free download from the Apple iTunes website or from http://itunes.apple.com/us/book/moments-when-weak-gained-ground/id525592190?ls=1. Refining Our Mechanics Everyone stood. Attendees from one school system – all dressed in electric powder-blue, polo-style shirts – led a conga line