People Perception: Social Vision of Groups and Consequences
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Creating a Positive Brand Perception for a Luxury Automotive Brand” `
AUTOMOBILE CLIENT SUCCESS STORY I AUTOMOBILE Creating a Positive Brand Perception for a Luxury Automotive Brand” ` Objective AT A GLANCE A luxury automotive brand entering the India market and first time outsourcer required HGS to act as a second level of service to resolve consumer issues and manage customer perceptions through Automobile client contact center and social media solutions and services. Voice, email, and social Our Solution media solutions and To cater to the individual needs of every customer, the client offers dedicated relationship managers services who are the first point of contact for customer queries and issues. However, this is mostly for post sales. HGS is the first point of contact for pre-sales and sales queries. End to end support, quick resolutions and The client’s end customers are High Net Worth Individuals (HNIs), therefore the risk associated with response and perception management are very high for this client. HGS is trusted to handle their perception management customer care and perception management services. • HGS manages all queries related to products, finance options, and insurance during pre-sales 10 FTEs and sales • HGS agents are also trained in information related to after-sales queries like insurance, car • Service, and roadside assistance, as HGS is the second point of contact for all customers if they 24/7 support cannot reach the dedicated relationship manager Outcome Inbound and outbound support For all three levels of services, HGS acts as a liaison between the dealership and end customers till all queries and issues are resolved, creating a seamless channel of communication. To ensure tracking and measurement, agents are required to follow the client’s SOP and report on every case using the client’s case management tool. -
How Open Strategy-Making Practices Change in the Evolution of New Ventures Thomas Gegenhuber, Leonhard Dobusch
ARTICLE IN PRESS Long Range Planning ■■ (2016) ■■–■■ Contents lists available at ScienceDirect Long Range Planning journal homepage: http://www.elsevier.com/locate/lrp Making an Impression Through Openness: How Open Strategy-Making Practices Change in the Evolution of New Ventures Thomas Gegenhuber, Leonhard Dobusch While previous open strategy studies have acknowledged open strategy’s function as an impression management instrument, their focus has mostly been on short episodes. The impression management literature, meanwhile, pays openness scant attention. By studying how new ventures engage in open strategy-making, we track how open strategy-making and respective impression management benefits evolve over time. Specifically, we draw on a comparative case study of two firms’ blog communication on strategy-related issues and corre- sponding audience responses over a four-year period. We identify three distinct modes of how organizations engage in open strategy- making with external audiences and show how each mode is related to a specific set of impression management effects. Having established the impression management functions of these modes, we then demonstrate how open strategy-making contributes to new ventures’ quests for legitimacy as they evolve. In the launch phase, dialoguing with blog audiences helps a venture attract endorsements for its organization and products. As the venture grows, concentrating on broadcasting relevant strategic information may attract media audi- ences’ additional support for pursuing openness as a desirable organizational practice. © 2016 Elsevier Ltd. All rights reserved. Introduction Open strategy-making challenges the traditional perspective on strategy-making as being pursued by an exclusive group in an organization’s upper echelons, that often envelops strategic processes in a veil of secrecy (Chesbrough and Appleyard, 2007; Doz and Kosonen, 2008; Whittington et al., 2011). -
Back to the Future of Dissonance Theory: Cognitive Consistency As a Core Motive
Social Cognition, Vol. 30, No. 6, 2012, pp. 652–668 GAWRONSKI COGNITIVE CONSISTENCY AS A CORE MOTIVE BACK TO THE FUTURE OF DISSONANCE THEORY: COGNITIVE CONSISTENCY AS A CORE MOTIVE Bertram Gawronski The University of Western Ontario In his theory of cognitive dissonance, Festinger (1957) described cogni- tive consistency as a psychological need that is as basic as hunger and thirst. Over the past decades, however, the idea of cognitive consistency as a core motive has been replaced by an increasingly narrow focus on dissonance-related changes in attitudes and alternative accounts that at- tribute such changes to mechanisms of ego-defense. The current article aims at reviving the idea of cognitive consistency as a core motive, arguing that inconsistency serves as an epistemic cue for errors in one’s system of beliefs. Because inconsistency can often be resolved in multiple ways, motivated reasoning can bias processes of inconsistency resolution toward desired conclusions, although motivated distortions are constrained by the need for cognitive consistency. The ubiquity of consistency processes is il- lustrated through its role in various instances of threat-compensation (e.g., victim derogation, self-verification, system justification) and the insights that can be gained from reconceptualizing various social psychological phenomena in terms of cognitive consistency (e.g., prejudice-related belief systems, dispositional inference, stability of first impressions). Festinger’s (1957) theory of cognitive dissonance is arguably one of the most in- fluential theories in the history of social psychology. The theory postulates that inconsistent cognitions elicit an aversive state of arousal (i.e., dissonance), which in turn produces a desire to reduce the underlying inconsistency and to maintain a state of consonance.1 Although Festinger was convinced that the psychological need for cognitive consistency is as basic as hunger and thirst, several revisions 1. -
Social Psychological Approaches to Consciousness
P1: KAE 0521857430c20 CUFX049/Zelazo 0 521 85743 0 printer: cupusbw November 6, 2006 15:55 F. Anthropology/Social Psychology of Consciousness 551 P1: KAE 0521857430c20 CUFX049/Zelazo 0 521 85743 0 printer: cupusbw November 6, 2006 15:55 552 P1: KAE 0521857430c20 CUFX049/Zelazo 0 521 85743 0 printer: cupusbw November 6, 2006 15:55 CHAPTER 20 Social Psychological Approaches to Consciousness John A. Bargh Abstract any given phenomenon. However, because these studies focus on the relative influence A central focus of contemporary social psy- of both conscious and automatic processes, chology has been the relative influence there has been a strong influence within of external (i.e., environmental, situational) social psychology of dual-process models versus internal (i.e., personality, attitudes) that capture these distinctions (e.g., inten- forces in determining social judgment and tional versus unintentional, effortful versus social behavior. But many of the classic find- efficient, aware versus unaware). Another ings in the field – such as Milgram’s obe- reason that dual-process models became dience research, Asch’s conformity studies, popular in social psychology is that the dis- and Zimbardo’s mock-prison experiment – tinction nicely captured an important truth seemed to indicate that the external forces about social cognition and behavior: that swamped the internal ones when the chips people seem to process the identical social were down. Where in the social psycholog- information differently depending on its rel- ical canon was the evidence showing the evance or centrality to their important goals internal, intentional, rational control of one’s and purposes. own behavior? Interestingly, most models of a given phenomenon in social psychol- ogy have started with the assumption of a Introduction major mediational role played by conscious choice and intentional guidance of judg- Historically, social psychology has been con- ment and behavior processes. -
The Effect of Perception Management on Customer Loyalty, Profitability, and Average Company Lifespan
Revista Argentina de Clínica Psicológica 2020, Vol. XXIX, N°5, 1382-1386 1382 DOI: 10.24205/03276716.2020.1135 The Effect of Perception Management on Customer Loyalty, Profitability, and Average Company Lifespan Yunus Emre KAYABASa, Ahmet ERTUGANb Abstract Longer life expectancy of a business organization is a desired quality for its stakeholders. Such a phenomenon is a result of certain factors which need to be investigated and well understood for the long-term sustainability of a business organization. The surveys applied in the research, which aims to determine whether perception management has an effect on customer loyalty, company profitability, and average company lifespan, were conducted with 100 volunteer executives in the companies located in the Bursa province. It was concluded that perception management influences the most customer loyalty and that the independent variable that affects perception management the most is company profitability. The study used statistical reasoning to test for correlations and regression. The findings show that there is a positive effect on the life expectancy of the firm. Keywords: Business organization life expectancy, Customer loyalty, Customer perceptions, Company profits, Perception management, Company profitability Introduction Literature Review and Hypothesis Development One of the main essential tasks of company Individuals make decisions based on not only managers is to be able to analyze the financial facts but also their perceptions whether they are performance of the company and the economic true or not (Fombrun and Riel, 2004). Businesses environment the company is in (Garih, 2007). The are in much closer contact with customers to company manager should improve the funding ensure emotional and cognitive satisfaction. -
Why Accuracy Dominates Bias and Self-Fulfilling Prophecy
BEHAVIORAL AND BRAIN SCIENCES (2017), Page 1 of 65 doi:10.1017/S0140525X1500062X,e1 Précis of Social Perception and Social Reality: Why accuracy dominates bias and self-fulfilling prophecy Lee Jussim Department of Psychology, Rutgers University, Piscataway, NJ 08544. [email protected] http://www.rci.rutgers.edu/∼jussim Abstract: Social Perception and Social Reality (Jussim 2012) reviews the evidence in social psychology and related fields and reaches three conclusions: (1) Although errors, biases, and self-fulfilling prophecies in person perception are real, reliable, and occasionally quite powerful, on average, they tend to be weak, fragile, and fleeting. (2) Perceptions of individuals and groups tend to be at least moderately, and often highly accurate. (3) Conclusions based on the research on error, bias, and self-fulfilling prophecies routinely greatly overstate their power and pervasiveness, and consistently ignore evidence of accuracy, agreement, and rationality in social perception. The weight of the evidence – including some of the most classic research widely interpreted as testifying to the power of biased and self-fulfilling processes – is that interpersonal expectations relate to social reality primarily because they reflect rather than cause social reality. This is the case not only for teacher expectations, but also for social stereotypes, both as perceptions of groups, and as the bases of expectations regarding individuals. The time is long overdue to replace cherry-picked and unjustified stories emphasizing error, bias, the power of self-fulfilling prophecies, and the inaccuracy of stereotypes, with conclusions that more closely correspond to the full range of empirical findings, which includes multiple failed replications of classic expectancy studies, meta- analyses consistently demonstrating small or at best moderate expectancy effects, and high accuracy in social perception. -
Illusion and Well-Being: a Social Psychological Perspective on Mental Health
Psyehologlcal Bulletin Copyright 1988 by the American Psychological Association, Inc. 1988, Vol. 103, No. 2, 193-210 0033-2909/88/$00.75 Illusion and Well-Being: A Social Psychological Perspective on Mental Health Shelley E. Taylor Jonathon D. Brown University of California, Los Angeles Southern Methodist University Many prominenttheorists have argued that accurate perceptions of the self, the world, and the future are essential for mental health. Yet considerable research evidence suggests that overly positive self- evaluations, exaggerated perceptions of control or mastery, and unrealistic optimism are characteris- tic of normal human thought. Moreover, these illusions appear to promote other criteria of mental health, including the ability to care about others, the ability to be happy or contented, and the ability to engage in productive and creative work. These strategies may succeed, in large part, because both the social world and cognitive-processingmechanisms impose filters on incoming information that distort it in a positive direction; negativeinformation may be isolated and represented in as unthreat- ening a manner as possible. These positive illusions may be especially useful when an individual receives negative feedback or is otherwise threatened and may be especially adaptive under these circumstances. Decades of psychological wisdom have established contact dox: How can positive misperceptions of one's self and the envi- with reality as a hallmark of mental health. In this view, the ronment be adaptive when accurate information processing wcU-adjusted person is thought to engage in accurate reality seems to be essential for learning and successful functioning in testing,whereas the individual whose vision is clouded by illu- the world? Our primary goal is to weave a theoretical context sion is regarded as vulnerable to, ifnot already a victim of, men- for thinking about mental health. -
Cognitive Functions of the Brain: Perception, Attention and Memory
IFM LAB TUTORIAL SERIES # 6, COPYRIGHT c IFM LAB Cognitive Functions of the Brain: Perception, Attention and Memory Jiawei Zhang [email protected] Founder and Director Information Fusion and Mining Laboratory (First Version: May 2019; Revision: May 2019.) Abstract This is a follow-up tutorial article of [17] and [16], in this paper, we will introduce several important cognitive functions of the brain. Brain cognitive functions are the mental processes that allow us to receive, select, store, transform, develop, and recover information that we've received from external stimuli. This process allows us to understand and to relate to the world more effectively. Cognitive functions are brain-based skills we need to carry out any task from the simplest to the most complex. They are related with the mechanisms of how we learn, remember, problem-solve, and pay attention, etc. To be more specific, in this paper, we will talk about the perception, attention and memory functions of the human brain. Several other brain cognitive functions, e.g., arousal, decision making, natural language, motor coordination, planning, problem solving and thinking, will be added to this paper in the later versions, respectively. Many of the materials used in this paper are from wikipedia and several other neuroscience introductory articles, which will be properly cited in this paper. This is the last of the three tutorial articles about the brain. The readers are suggested to read this paper after the previous two tutorial articles on brain structure and functions [17] as well as the brain basic neural units [16]. Keywords: The Brain; Cognitive Function; Consciousness; Attention; Learning; Memory Contents 1 Introduction 2 2 Perception 3 2.1 Detailed Process of Perception . -
Perception, Management, Employees, Organisation, Differences, People, Stereotyping, Halo Effect, Attribution
International Journal of Applied Psychology 2013, 3(4): 102-108 DOI: 10.5923/j.ijap.20130304.02 Perceptual Differences and the Management of People in the Organization Wurim Ben Pam National Directorate of Employment, P. O. Box, 6853, Jos-Plateau State, Nigeria Abstract People are all unique with different ways of looking at and understanding their environment and the people within it. These perceptual differences may affect the management of people within it. The principal objective of this paper is to unravel the impact of these differences on the management of organizational people and the power of the perceptual process in guiding our behavior for effective worker-management relationships in the Public sector of Nigeria. Three hypotheses in line with these objectives were drawn and tested based on the data gathered through a questionnaire. The survey investigation method was used in collecting data and the Kruskal- Wallis test statistic was used to analyze the data. The results show that perceptual differences distort and affect the hiring of employee, performance appraisal, and leadership and communication effectiveness at 0.65, 0.60 and 0.68 respectively. Based on the aforementioned, the paper concluded that circumstances like stereotyping, Halo effect, perceptual defense, projection, attribution and self-fulfilling prophecy-the Pygmalion effect are encountered in the workplace which in turn affect the management of people in areas like employee hiring, performance appraisal, leadership and communication. The paper recommends employee education and training, and the identification of valid individual differences, equity and the construction of a hierarchical framework in solving perceptual differences for effective organizational management. -
Emotion: Social and Neuroscience Perspectives Mahzarin Banaji and Nalini Ambady Spring 2002
Emotion: Social and Neuroscience Perspectives Mahzarin Banaji and Nalini Ambady Spring 2002 When two disciplines, one interested in understanding social cognition, the other in understanding the brain meet, a topic of obvious mutual interest is the study of emotion. Both neuroscientists and psychologists have learned on their own about the neural basis of emotion and its expressions in social life. In this course, two instructors whose primary expertise is in social cognition, will teach about social and neuroscience perspectives on emotion, with a focus on recent advances. The first part of the course will focus on theoretical perspectives that address the neurobiology and neuropsychology of emotion. The second part will require attention to specific emotions such as fear, anger, and disgust – emotions whose neural basis is best understood. The third section will explore the interaction of emotion with memory and the fourth will delve into the newly growing area of emotion and social relations. Finally, in section 5, we take up issues concerning attitude and beliefs as examined in the minds and brains of individuals as they construe themselves and others as members of social groups. Requirements. 1. Students will be expected to lead at least one of the class sessions, most likely with other students, depending on the size of the class. This will count for 20% of the final grade. 2. The day before each class session, students will be expected to turn in a thoughtful discussion question that draws on the readings. Of course, the questions should be relevant to the topic. Attempts to integrate social and neuroscience perspectives on the issue are particularly important. -
Perception Management: a Strategy for Effective Decision Making And
Journal of Business and Economics, ISSN 2155-7950, USA January 2016, Volume 7, No. 1, pp. 163-181 DOI: 10.15341/jbe(2155-7950)/01.07.2016/014 © Academic Star Publishing Company, 2016 http://www.academicstar.us Perception Management: A Strategy for Effective Decision Making and Productive Managerial Performance in Business Organizations: A Survey of Selected Manufacturing Firms in Nigeria Sev. Joseph Teryima, Ugba Vivien Anna (Benue State University, Makurdi, Nigeria) Abstract: This paper is a critical analysis of perception management as a strategy for effective decision making and productive managerial performance in Business Organizations. The specific focus was on selected manufacturing firms in Nigeria. The study adopted a simple empirical survey method with a view of eliciting relevant data for analytical purpose so as to answer several questions and attain the objectives of the study. Both primary and secondary sources of data collection were used in a bid to attain the necessary results. Five point Likert rating scale questionnaire were used in obtaining the views and opinions of respondents (i.e., strongly agree: 5, agree: 4, undecided: 3, disagree: 2, and strongly disagree: 1). Three (3) hypotheses were formulated and tested. A parametric tool, Analysis of variance test — ANOVA is used to test the three (3) formulated hypothesis. The study found that there are troublesome errors, distortions and biases in perceptions of employees responsible for poor quality decision making and judgments in manufacturing organizations in Nigeria affecting quality performance attainment leading to low profits. The second finding was that there exist numerous factors affecting perception of reality in manufacturing organizations in Nigeria. -
ESSENTIALS of CORPORATE COMMUNICATION for REPUTATION MANAGEMENT: an OVERVIEW *Dr
G.J. C.M.P., Vol. 2(4):134-140 July-August, 2013 ISSN: 2319 – 7285 ESSENTIALS OF CORPORATE COMMUNICATION FOR REPUTATION MANAGEMENT: AN OVERVIEW *Dr. B.P.Mahesh Chandra Guru, **Dr. N.Sanjeevaraja, ***Dr. Gopala & ****Mr.M.Parashivamurthy * Professor and Chairman, Department of Studies in Communication and Journalism, University of Mysore, Manasagangotri, Mysore – 570 006. **Assistant Professor, Department of Communication, Central College, Bangalore University, Bangalore. ***Guest Faculty, Department of Communication and Journalism, Maharajas College, University of Mysore, Mysore. ****Research Scholar, Department of Studies in Communication and Journalism, University of Mysore, Manasagangotri, Mysore. Introduction Corporate communication is essential to the functionality of modern corporate houses which face series of challenges in the new millennium. Modern corporate communicators need to know how to apply different communication skills in corporate situations in order to establish rapport between the organization and other publics. They should also know how to communicate with clients to project a professional corporate image since there are many different communication channels available in the corporate environment. The present generation of corporate communicators should also know how to overcome communication barriers and avoid pitfalls. Good corporate reputations are critical because of their potential for value creation, but also because their intangible character makes replication by competing firms considerably more difficult. Existing empirical research confirms that there is a positive relationship between reputation management and development of corporate houses. Modern corporations have realized the importance of managing the reputation which sustains their progress in the age of competitive business management. People share different perceptions about what constitutes a corporate reputation. In reality, corporate reputation management is a challenging business since it is dynamic process in corporations.