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Oracle Beats EMC, NetApp Storage Magazine Quality Awards #1 in Quality #1 in Features #1 in Reliability #1 in Support #1 Overall oracle.com/storage Source: Storage Magazine, January 2012 issue, network attached storage. Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Oracle and Java are registered trademarks of Oracle and/or its affiliates. omg0712pCov4.indd 1 5/30/12 1:12 PM PUB NOTE: Please use center marks to align page. Print Ad Job No.: 412M_STO_QualityAwards PRODUCTION NOTES READER LASER% RELEASED Headline: Oracle Beats EMC, NetApp - STO Mag... Date: 05/10/2012 Project: Master Print Ad 5/10 Type: Magazine 01 2012 7.875” x 10.5” Live: 7.375” x 10” Trim: 7.875”x 10.5” Please examine these publication materials carefully. Full Page Master Bleed: 8.625”x 11.25” Any questions regarding the materials, Fonts: Univers LT Std. 75 Black, 65 Bold, 55 Roman/Oblique, 45 Light, please contact Darci Terlizzi (650) 506-9775 67 Bold Condensed, 57 Condensed JULY/AUGUST 2012 The Business of Analytics Oracle unveils analytics strategy and releases new EPM, Endeca, and analytics applications / 19 Virtually Everywhere Oracle Virtual Desktop Infrastructure 3.4 delivers secure desktop access / 21 Working with Collections Part 8 in a series of articles on understanding and using PL/SQL / 45 A Function of Character Part 6 in a series on the basics of the relational database and SQL / 57 On Characters, Pivots, and Endings Our technologist substitutes characters, looks at fi shy results, and avoids redo / 62 LOCKDOWN Oracle Database Security solutions deliver layers of enterprise information protection Future-proof Choose the best of today’s tools to build next-generation Oracle Database applications Engineered for Backup Sun ZFS Backup Appliance delivers 20 TB/hour of full backup for Oracle engineered systems JA12_Cover_R1.indd 1 6/4/12 11:03 AM omg0312pCov2_p001.indd 2 2/7/12 1:30 PM omg0312pCov2_p001.indd 3 2/7/12 1:30 PM 2 FEATURED CONTENT VOLUME XXVI - ISSUE 4 CONTENTS LOCKDOWN /30 Companies spend billions of dollars each year securing their IT systems worldwide, including software, services, and support. Despite these massive investments, attacks have continued, and the attackers—with the help of social engineering and sophisticated automated tools—have continued to succeed. Two-thirds of sensitive and regulated data resides in databases, and unless the databases are protected using a multilayered security architecture, that data is at risk. Learn how Oracle Database security solutions, including Oracle Database Firewall, Oracle Advanced Security, and Oracle Database Vault, mitigate that risk by addressing potential threats from outside and inside the database. —By David Baum Cover: I-Hua Chen Future-Proof / 36 The next platforms for application delivery are here, and users are demanding a rich and portable experience on these rapidly evolving devices. Application developers are now creating rich applications that need to work on everything from the corporate desktop to smartphones and tablets. Development tools must enable rapid application development to reach new devices quickly, and the tools must deliver a full-featured user experience to all devices. Read how three organizations are using Oracle databases and database development tools to deliver feature-rich applications fast to the latest platforms and devices. —By David A. Kelly JULY/AUGUST 2012 ORACLE.COM/ORACLEMAGAZINE JA12_TOC_R1.indd 2 6/4/12 11:06 AM B:8.5” T:7.75” S:6.75” It’s not just a wool cap. It’s an opportunity. Opportunities are created and protected in the AT&T network. In here, vendor access is secure. Communications are simple and safe. Retail transactions are protected — online and in-store. As demand spikes, stores and suppliers can react instantly. From any device, anywhere in the world, buyers can contact suppliers securely to get what they need overnight. In here, a wool cap goes from “nice” to “phenomenal” in one season. To learn more, visit att.com/business B:11.125” S:9.25” T:10” GLOBAL GLOBAL NEW TREND PHENOMENON Download the free scanner app at http://scan.mobi and scan this code to learn more. © 2012 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other AT&T marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affi liated companies. omg0712p003.indd 1 Corrected materials. This is latest file 4/26/12 5/30/12 11:49 AM This advertisement was prepared by BBDO New York Filename: P25736_ATT_ENT_V1.indd CLIENT: AT&T Proof #: 1 Path: Studio:Volumes:Studio:MECHANIC... 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Yellow Black ISSUE: 5/1/12 ATT_Hat_V_Mar7_CMYK.tif (CMYK; 475 ppi), ATT_WoolHat_QR.eps, TRAFFIC: Dottie Gallardo att_rp_hz_cmyk_grd_white_bigR.ai, at&t ent single_4 lines_hat ART BUYER: None 2-LOWER-OVERLAPPING_V6.ai ACCOUNT: None RETOUCH: None PRODUCTION: Mike Musano ART DIRECTOR: Marc Klien COPYWRITER: None 4 DEPARTMENTS VOLUME XXVI - ISSUE 4 Up Front / 6 FROM THE MASHUP / 8 EDITOR / 6 News, views, trends, A Convenient Truth and tools —Tom Haunert At Oracle / 11 EVENTS / 11 RESOURCES / 13 NEWS / 19 INTERVIEW / 21 Find out about upcoming Your guide to Oracle The Business of Virtually Everywhere technology and industry Webcasts, podcasts, white Analytics Oracle Virtual Desktop events. papers, and more Oracle unveils analytics Infrastructure 3.4 enables BRIEFS / 16 strategy and releases EPM, secure desktop access from analytics, and Oracle Endeca The latest product news almost anywhere. products. —Fred Sandsmark —Rich Schwerin Community / 24 PARTNER NEWS / 24 COMMUNITY ARCHITECT / 28 PEER-TO-PEER / 29 BOOK BEAT / 24 BULLETIN / 27 Catching Up to Immersion Learning Bring the Noise Mobile Computing Johannes Ahrends, Wissem Passion and participation Mobile computing presents Elkhlifi, Stewart Bryson drive the Oracle Technology challenges and opportunities —Blair Campbell Network Architect for architects. —Bob Rhubart Community.—Bob Rhubart Technology / 41 ORACLE ADF / 41 PL/SQL 101 / 45 TUNING / 51 SQL 101 / 57 ASK TOM / 62 Service, Please! Working with Collections Beginning Performance A Function of Character On Characters, Pivots, Integrate Web services with Part 8 in a series on Tuning Part 6 in a series on the and Endings Oracle ADF and Business understanding and using Resolve session performance basics of the relational Our technologist substitutes Components applications. PL/SQL —Steven Feuerstein issues in Oracle Database. database and SQL characters, looks at fishy —Frank Nimphius —Arup Nanda —Melanie Caffrey results, and avoids redo. —Tom Kyte Comment / 67 IN THE FIELD / 67 ANALYST’S Testing Makes Perfect CORNER / 68 Successful application The Best Defense upgrade testing combines Database security tools leadership, preparation, and protect your data at multiple great people. —Mark C. Clark levels. —David Baum JULY/AUGUST 2012 ORACLE.COM/ORACLEMAGAZINE JA12_TOC.indd 4 5/24/12 4:16 PM 5 EDITORIAL PUBLISHIng Editor in Chief Publisher Tom Haunert [email protected] Jeff Spicer [email protected] Senior Editor Production Director and Associate Publisher Caroline Kvitka [email protected] Jennifer Hamilton [email protected] +1.650.506.3794 Managing Editor Senior Manager, Audience Development and Operations Jan Rogers [email protected] Karin Kinnear [email protected] +1.650.506.1985 Contributing Editor and Writer Blair Campbell ADVERTISIng SALes Associate Publisher Editor in Chief, Oracle Technology Network Kyle Walkenhorst [email protected] +1.323.340.8585 Justin Kestelyn [email protected] Northwest and Central U.S. Technology Advisor Tom Cometa [email protected] +1.510.339.2403 Tom Kyte Southwest U.S. and LAD Contributors Shaun Mehr [email protected] +1.949.923.1660 Marta Bright, Jeff Erickson, Fred Sandsmark, Rich Schwerin, Leslie Steere Northeast U.S. and EMEA/APAC DESIGN Mark Makinney [email protected] +1.805.709.4745 Senior Creative Director Recruitment Advertising Francisco G Delgadillo Tim Matteson [email protected] +1.310.836.4064 Senior Design Director Mailing-List Rentals Suemi Lam Contact your sales representative. 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