ARIZONA DIAMONDBACKS COMMUNITY NEWSLETTER CELEBRATING $33 MILLION IN CHARITABLE GIVING VOL 1, ISSUE 3 • AUG/SEPT 2013 Letter from CULLEN MAXEY ARIZONA DIAMONDBACKS FOUNDATION BOARD OF DIRECTORS CHAIRMAN Last month I was reminded how important the details outlined in this KEN KENDRICK D-backs’ role is in this community. I get goose- edition of the Commu- PRESIDENT bumps when I think about July 5, 2013. The nity Newsletter. I could MIKE KENNEDY game was memorable not because we beat the not be more proud of VICE PRESIDENT Rockies 5-0, and not because of the spectacular our fans, employees, DERRICK M. HALL fireworks after the game, but because on that players, and ownership. TREASURER night a sold out Chase Field cried, cheered, and Together we led the way TOM HARRIS bonded together with the thoughts of Yarnell, in assisting the families ADVISORS Arizona and the 19 firefighters we lost. and community and that CHARLES JOHNSTON is something I will DEAN SHORT never forget. During each home game, the Arizona Diamond- BOARD OF DIRECTORS backs Foundation conducts a 50/50 raffle, with ROY HENDRICKSON JR. half of each night’s proceeds going to back to BRAD NELSEN the community. Proceeds from the July 5 home HOPE H. OZER stand were going back to support those affected PATRICK PAUL by the fires in Yarnell, and that night the crowd JIM SCUSSEL Cullen Maxey was united as it became clear that everyone had ISSAC SERNA Executive Vice President, Business Operations the same goal in mind. The spirit of giving in- MICHAEL YATES side the ballpark that night was truly amazing - the previous record jackpot of $37,000 was ARIZONA DIAMONDBACKS FOUNDATION passed by the end of the first inning. As the EXECUTIVE COUNCIL game went on, there was a sense of pride in the JENNIFER ADAMS - US AIRWAYS air, and a loud cheer erupted as the 50/50 raffle TAMMY BAKER - ARIZONA MILK PRODUCERS total ticked past $100,000 before the final out DEBBIE CASTALDO - ARIZONA DIAMONDBACKS was made. MARK CAVANAUGH - FIRETRACE USA HAMILTON ESPINOSA - DPR CONSTRUCTION Sports play a key role in any community, but DAVID FITZGERALD - UNIVERSITY OF PHOENIX particularly when there is a need. The D-backs VICKI FIORELLI - CLEAR CHANNEL have built a culture where making a contribu- BRETT HANSEN - FOX SPORTS ARIZONA tion and becoming involved in our community is TOM HATTEN - MOUNTAINSIDE FITNESS a top priority. This is evident by the more than JULIE JONES - AVNET $33 million we have contributed to non-profits PAUL KELLY - PARKER AND SONS since the D-backs’ inception, and the many vol- CULLEN MAXEY - ARIZONA DIAMONDBACKS unteer hours our players and employees give. SHAWN MCCLAIN - SAFELITE This is also why it came as no surprise to see TOM MEEKS - ERICKSON AND MEEKS ENGINEERING the way our players and employees responded STEVE MULLINS - ARIZONA DIAMONDBACKS to the news of the Yarnell fire. The community PAUL ORTIZ - WILKINSON FLOORING needed an outlet to pay tribute to our fallen he- SANDI PEREZ - DELTA DENTAL roes and support those affected. Our employees MIKE REINA - SOUTHERN WINE AND SPIRITS knew our role and were focused and motivated. MIKE ROSS - GALLAGHER AND KENNEDY RACHEL SAHLMAN - APS The end result of two weeks of fundraising sur- MAX SIRSTINS - SANDERSON FORD passed $700,000 and “Yarnell 19” became the DENNIS SCULLY – D2 PRODUCTIONS rally cry for all of Arizona. You will find more KERRI WHITE - ARIZONA DIAMONDBACKS dbacks com/community PROGRAM SPOTLIGHT Community Partner PROFILE SCHOOL CHALLENGE presented by University of Phoenix is the epitome of a great community partner. University of Phoenix and the D-backs have created an integrated platform with layers of exciting and innovative concepts designed to engage fans and support education programs across the community. The D-backs and University of Phoenix have a ten-year part- nership designed to leave a lasting legacy and improve education for kids in Arizona. It is most exciting to watch Dr. Bill Pepicello, President of University of Phoenix, and D-backs President and CEO Derrick Hall working together with a genuine respect and commitment to improving outcomes for students, teachers and schools. Experts from University of Phoenix lend their expertise and guidance to programs like the D-backs School Challenge to ensure messaging, funds and resources are invested to maximize the charitable impact. University of Phoenix volunteers are the first in line to support D-backs initiatives like Winter Classic, Mystery Ball, the D-backs Race Against Cancer and more. Other University of Phoenix Education Programs include: The Arizona Diamondbacks Founda- Winning schools used the grant money D-BACKS HONOR ROLL tion and education partner University to satisfy an array of needs. School This program rewards middle and high school students with tickets to of Phoenix joined forces to create the improvements ranged from automatic regular-season games at Chase Field for accomplishments and behaviors “D-backs $100,000 School Challenge” doors for kids with disabilities to a com- that improve education outcomes. Ten schools are selected a season to presented by the University of Phoe- puter lab upgrade. Nutrition and fitness reward students with vouchers that are good for up to six tickets to a D- nix. The program was developed and projects included new and revitalized backs game. Students are rewarded for perfect attendance, good grades, launched in March 2012 to assist up to campus gardens to promote healthy eat- sportsmanship, leadership, mentoring, strong character and other mile- 20 Arizona schools with much ing and create a rainwater harvesting stones deemed appropriate. needed funding. system. One school requested the grant for supplies to support a farmer’s market HOME RUNS FOR SCHOLARSHIPS The school challenge welcomed all K-12 in order to sell the home-grown vegeta- D-backs fans have the chance to apply for three unique full-tuition scholar- schools in the state of Arizona to make bles and fruits to people in their com- ships each season that provide an opportunity for an adult to pursue the their best pitch for why their school, munity. Additional projects featured dream of a college education from University of Phoenix. classroom or program should win a highly innovative educational programs, $5,000 grant in one of four categories: including: an online school newspaper; 500 CLUB READING PROGRAM educational programs, innovation and student-designed and constructed solar The 500 Club Reading Program allows students to download an online technology, nutrition and fitness and house; a micro-power grid utilizing solar reading log and then be rewarded with a complimentary ticket to D-backs school/campus improvements. and hydro energy alternatives; and iPad home games, courtesy of University of Phoenix, after reaching a target goal technology to host debates via Skype of reading for 500 minutes. The response was incredible with over with a partner school in India. 700 submissions. It was quickly decid- WINTER CLASSIC ed that the program would be brought The innovative projects pitched by fac- Each winter D-backs players, coaches, staff and executives host with more back for a second round of applications ulty and staff will leave a lasting impact than 600 children in need at the team’s annual Winter Classic presented and an additional 30 school would be on not only each individual student but by University of Phoenix. More than 100 employees from University of selected for a total of $250,000 in each school’s community. The program Phoenix and the D-backs assist children in selecting a new pair of shoes grants. is an investment in the future of Arizona and participating in a variety of activities including the University of Phoe- and the creativity will enhance the aca- nix Reading Corner, where each child receives two new books, as well as Thirty-one schools were awarded grants demic experience for students and satis- music, crafts, a friendly game of baseball and a visit from Santa. in round two, instead of the originally fy the profound need of so many schools announced 30, to accommodate the throughout the state. needs of two schools that split the EVENING ON THE DIAMOND $5,000 grant to improve their school The D-backs and University of Phoe- As the presenting sponsor of Evening on the Diamond, the premier fund- gardens. Over the nine month period, nix are now accepting applications for raising gala of the Arizona Diamondbacks Foundation, University of Phoe- a total of 51 schools were awarded a round three of the School Challenge. nix plays a key role in shaping the fundraising message for D-backs sup- grant. Submissions from teachers and $150,000 will be awarded to thirty porters and attendees. In the last two years, Evening on the Diamond has faculty came from 15 counties in the schools. Teachers and faculty may make added a unique element where guests can support a specific education state and 95 cities. All 1,300 submis- their best pitch online at dbacks.com/ initiative. With over $250,000 raised in the last two years, Evening on the sions were from public, private and non- schoolchallenge by September 30, 2013. Diamond has infused energy into the D-backs School Challenge and the profit charter schools. Delivering Dreams School Bus. • PAGE 2 VOL 1, ISSUE 3 AUG/SEPT 2013 dbacks com/community OFFICIAL COMMUNITY NEWSLETTER OF THE ARIZONA DIAMONDBACKS FOUNDATION SPOTLIGHT Player SPOTLIGHT YARNELL Over the last few weeks, the Arizona Diamond- that more than 5,300 fans chose as a partner in backs Foundation, alongside its incredibly gen- support of the community. As a result, the Ari- erous fans, has worked tirelessly to raise funds zona Diamondbacks Foundation and D-backs and share a message of hope and healing for fans have raised just over $725,000 for the fire the families of the 19 Granite Mountain Hot relief efforts.