What is Financial Planning?

A Comprehensive Financial Plan will cover many of the Do you ever feel… following areas of your financial life. Additional topics can be  your financial situation has gotten discussed as needed depending on our expertise. Or you may complicated. just need a quick analysis of one or two topics for a limited  there aren’t enough hours in the day. hourly engagement.  the gravity of your financial decisions makes you feel unsure about going it alone. Retirement ─ How much do you need to save and invest now to meet your retirement needs? Endeavor Financial Planning’s ─ Once in retirement, how much can you safely expertise will help you… withdraw monthly from your investments? ─ When is the best time to file for social security?  define your goals and organize your financial life, giving you the confidence you are on the Investing right path. ─ Are your investments well-diversified?  make better decisions knowing your resources ─ Are your mutual funds charging high are aligned with your priorities. fees eating away at your portfolio?  delegate management of your investments so ─ Do you have multiple accounts in different locations, that you can spend more time doing what you making them difficult to track and which also could be love! costing you more in transactional costs?

Taxes Types of Services ─ Are you maximizing tax-deferred saving options? ─ Are your investments tax-efficient? Package 1: Comprehensive Financial Plan ─ Have you optimized your charitable giving?

Package 2: Targeted Financial Consulting Education ─ How will you manage the overlap between (Hourly) retirement and college funding needs?

Package 3: Comprehensive Financial Insurance Planning & Investment ─ Do you have enough and the right type of life and Management disability insurance? ─ Have you optimized your coverage for home, auto and umbrella Why do financial planning?

Most people know that saving and investing wisely are important for their future but do not have the time to get their finances organized and working efficiently to accomplish their many, and sometimes competing, goals.

Financial planning is the process of meeting your life goals through the proper management of your financial resources. It is a process, not a transaction. Financial planning integrates portfolio management into the other areas of your financial life: spending control, credit management, taxes, saving, preservation and building wealth for the future.

The Comprehensive Financial Plan typically includes 2-5 client meetings and involves 10-20 hours of the planner’s time (depending on the complexity of your financial affairs) for data gathering, analysis, development of recommendations, and presentation of the first and final drafts of your customized plan.

What is investment management?

While working together on financial planning, Endeavor will build and manage your customized investment portfolio to achieve the goals in your plan. We build your portfolio based on decades of academic research, not on sales quotas or flashy brochures about the latest trends. As an independent RIA, we always act in a fiduciary capacity and put our clients’ best interest first.

ENDEAVOR FINANCIAL PLANNING 3814 AUBURN BLVD. STE. 70, SACRAMENTO, CA 95821 916.333-5760 ENDEAVORPLANNING.COM Financial Planning Topics Review the chart below to understand some of the many areas of financial planning to estimate your complexity level. The cost of your Comprehensive Financial Plan depends on our time to review, analyze and make recommendations. Comparisons can be made to having a full physical with your doctor (you wouldn’t want your doctor to prescribe before she does a thorough diagnosis).

Complexity and/or Hours Complexity and/or Hours Low Moderate High Low Moderate High Flow Services Investments Services Level and vehicle for  Asset class allocation  emergency fund How/when to pay off debt  Asset class allocation for multiple   accounts Employment benefits review   Specific advice for current employment  retirement plan College Education Planning  Specific advice for multiple retirement &  taxable accts. “Windfall” planning    Guidance on variable annuities  (inheritance, business sale, severance) Stock options/restricted stock   strategies Insurance Services Deferred compensation  General advice on types and amounts of  strategies life insurance Small business retirement plan  Specific advice on an existing term life  selection insurance policy Job/career change evaluation  Specific advice on an existing permanent  life insurance Contributions to 401(k) and  General property/casualty liability,  IRA disability Income tax planning    Long-term care (LTC) advice 

Home purchase decision  Retirement Services Charitable giving strategy  Retirement projections 

Estate Services Social security planning  Basic estate planning advice  Pension election planning  

Charitable estate planning   Retirement withdrawal planning 

If there are  in all 3 columns, the topic can greatly vary in complexity and the cost of the estimated time for review and analysis will depend on the specifics.

Why work with Paige Farrell?

Endeavor Financial Planning is fee-only registered investment advisory firm. Why is “fee-only” important? Because fee-only financial planners do not sell any products or receive commissions or kick-backs. They solve problems, rather than sell products with built-in compensation to the advisor.

Putting your best interest first at all times is core to Paige’s philosophy.

Paige founded Endeavor because she believes that more people need access to a who is transparent and truly has your best interest at heart, grounded in academic principles of investing, and understands that money and psychology are deeply intertwined.

She is also passionate about helping people who have been talked down to by condescending or disinterested or by slick sales people and insurance agents couching themselves as "financial advisors" who use smoke and mirrors to pad their own pockets, not their clients'. Paige loves helping friends, family, and colleagues get on the right financial track. So, after a rewarding career working with students at UC Davis for 15 years, she pursued the CERTIFIED FINANCIAL PLANNER™ coursework and passed the rigorous exam (which only has a 55-63% pass rate).

ENDEAVOR FINANCIAL PLANNING 3814 AUBURN BLVD. STE. 70, SACRAMENTO, CA 95821 916.333-5760 ENDEAVORPLANNING.COM Endeavor’s Approach to Investing

One: Portfolio Asset Allocation When it comes to your investment portfolio, getting the asset allocation right (the mix of cash, bonds and stocks) is important. Your allocation should reflect your financial needs and circumstances, rather than a prediction of the financial markets or global economies.

We will discuss and analyze your:  Investment goals  Time horizon  Risk tolerance  Tax profile  Current and anticipated income needs Two: Investment Strategy After we determine your target asset allocation, our investment strategy is built on these core components:  Diversification is necessary and crucial for achieving long-term results. Diversification on a number of levels, including across asset classes (i.e., cash, bonds and stocks), and within a particular asset class (i.e., US and non-US stocks).  We believe market timing cannot be done successfully over the long term. We keep abreast of economic trends and business developments, but do not make predictions with regard to interest rates or the stock market.  Should your current portfolio include individual stocks, be assured that we will not sell them outright. First, we will assess them to determine whether they are compatible with your Investment Policy Statement (IPS). We’ll also consider other factors, such as performance and potential capital gains taxes before recommending which stocks should be kept or sold. Three: Implementation We rely heavily on the academic research of Dimensional Fund Advisors, led by their brain trust of Nobel Laureate Eugene Fama and Kenneth French. The firm’s approach is guided by a strong belief that markets are efficient, and further, that security prices reflect all publicly available information as competition among market participants drive prices toward . Using efficient market theory as a starting point, Dimensional works closely with leading financial academics to identify new ideas and conduct research to benefit investors. Over time, this work has led to the identification of systematic differences in expected returns – their “dimensions” include the small cap premium, the value premium and the profitability premium.

Four: Monitoring the Portfolio We monitor the performance of your funds on an ongoing basis and will rebalance your portfolio on an annual basis or more often as needed to if the portfolio is straying too far from your intended asset allocation – keeping all the elements of your Investment Policy Statement (IPS) in mind. As life changes and your financial situation evolves, we proactively determine whether course corrections are warranted to keep you on track.

Let’s Get Started! Paige will start with a discussion of your goals and dreams and what you want to accomplish. Not simply asking you about your and investments. If you are ready to get going and get a better handle on your financial life, you are invited you to contact Paige for a no-charge introductory meeting.

Endeavor Financial Planning is an investment advisory firm registered with the appropriate regulatory authority and domiciled in the State of California. Additional information about Endeavor Financial Planning is available on the SEC’s website at www.AdviserInfo.sec.gov (CRD: 287615).

ENDEAVOR FINANCIAL PLANNING 3814 AUBURN BLVD. STE. 70, SACRAMENTO, CA 95821 916.333-5760 ENDEAVORPLANNING.COM