Radio 5000 Station Watts WOW RADIO NEWS TOWER 590 Kc. (Reg. U. S. Pat. Off.) Complete Radio Program News From Radio Station WOW VOL. V-Nc. 7 OMAHA, NEBRASKA, APRIL 1, 1941 PUBLISHED MONTHLY WOW SETS SPRING SPECIALS °New Shows, Races Governors AidNEW G -F SERIAL ON WOW BENNY RENEWS Moving Day and Changes in Programs Setup The first warm breezes of spring Governor Dwight Griswold of are bringing many changes in WOW Nebraska and Governor George A. schedules. New programs are being Wilson of Iowa issued simultane- started,old favorites are being ously identical proclamationsre- changed or dropped, and the entire cently,callingattentiontoradio winter routine is being left behind. moving day, March 29. The changes, including wave- On this day, more than 9 out of length changes for 9 out of 10 sta- 10radiostationschanged wave- tions, will serve as a spring tonic, lengths throughout the United both to listeners and to those within States. The purpose of the procla- the industry. mation was to advise listeners to The general spring shakeup is re- reset the push buttons on their radio vitalizingtheentireradiosetup. sets, so that they would not miss Listeners will get more enjoyment any of their favorite radio programs. from their radio sets and sponsors WOW's wavelength remains un- will get more benefits. changed -590 kilocycles. The proc- New Serials lamation issued by Governor Gris- Many of the changes have already wold was as follows: been made. Among these is the new "Whereas, The government of the Falstaff setup, detailed on page 3. United States of America hasen- New programs include "As the tered into treaties with certain sister Twig Is Bent," a General Foods republics in this hemisphere for the Just a few years ago Barbara Terrill was a sales- The biggest radio news recently was the renewalserialforGrape Nuts;the new improvement of radio broadcastre-girl in a department store. Now she's one of radio'sfor next season by General Foods of the Jell-O pro-GeneralMills show called "The ception; and most famous dramatic actors. She plays in the newgram, featuring Jack Benny. When Benny returns toMysteryMan,"and"Bachelor's "Whereas, Under suchtreaties"As the Twig Is Bent" serial story heard on WOW, the air, after a lay-off from June 1 until September,Children," a new daytime serial for certain radio broadcast frequenciesMondays through Fridays, at 11:30 a. m. Sponsoredhe will begin his eighth consecutive year for theOld Dutch Cleanser. must be reallocated among Ameri-by General Foods for Grape Nuts. same sponsor. Locally, the Kimball Laundry has canradiobroadcaststationson already started a new morning mu- March 29, 1941, with Nebraskara- sical clock show, and the Schulze diobroadcaststationsbeingas- Baking Company has begun an ex- signed the following frequencies: Ameche Enrolled in Don Wilson Observes tensive advertising campaign. Present New Studebaker Series Fre- Fre- KMH as RegularFLASHES 18th Anniversary quency quency Notable changes are in the mak- NEBRASKA in Kilo- March Don Ameche has signed an ex- Jay Breen, WOW news reporter, Don Wilson celebrated his 18thing involving news broadcasts. A cycles 29, 1941clusivelong-termradiocontractexpects to report for army traininganniversary as a radio performernew five -a -week news seriesis KORN-Fremont.... 1370 1400with the "Kraft Music Hall," it waswithin a month. He'll be the firstMarch 20. The rotund Jell-O sales-planned.Details of WOW's new KMMJ-Grand 740 750announced in Hollywood recently. to leave WOW's staff. man started his kilocycle career in"FourBellRoundup,"half-hour KHAS-Hastings.. . 1200 1230 Ameche'sfirstappearance was -WOW -- Denver, became a singer soon afternews and sports series, are given KGFW-Kearney.. . 1310 1340Thursday, March 27. Hereafter he he left college and, eventually, afterelsewhere in this edition of the News KFAB-Lincoln* will appear frequently throughout Maxwell House Coffee's Meredith 770 780 Willson has been engaged to super-becoming famous as an announcerTower. K F 0 R-Lincoln.. . .. the year as one of the stars of the 1210 1240 vise music for the University ofspecializing in sports, became asso- Studebaker'sspringtranscribed WJAG-Norfolk ...... show. 1060 1090 Southern California's spring collegeciated with that prince of sports,series is already under way. KGNF-North Platte .. 1430 1460 musical show. Jack Benny. He was born in Lin- Many new unsponsored shows KOIL-Omaha...... 1260 1290 coln, Neb. have been scheduled, including the KOWH-Omaha . 660 660 IN MUSIC CONFAB -wow- popular "Joe and Mabel"; a series WOW-Omaha...... 590 590 John J. Gillin, Jr., General Man- Radio industry workers (not in- called "Deadline Dramas," and an- KGKY-Scottsbluff 1500 1490ager of WOW, has been named tocluding talent) earn an average of other series called the "Rhythm and *May change to 1110 kilocycles. a 15 -man committee of the National$45.92 a week, according to a brand- MOVES EAST Rhyme Club." "Whereas, It is deemed by me im-Association of Broadcasters to dis-new NAB survey, indicating radio New York, here we come! Recent changes include the switch portant that the benefitsof suchcuss a settlement of the ASCAP-broadcasting to be one of the "best - Eddie Cantor and his Ipana "Timeof the Ideal Melodies program to reallocation be speedily made avail-l3MI music controversy. pay" industries. to Smile" troupe piled into a special7:15a.m., Mondays, Wednesdays able to the citizens of Nebraska, in Gillin attended a meeting of the -wow -- Pullman at Los Angeles recentlyand Fridays. There will be many order that there be the least possibleNAB Board of Directors in New Kay Kyser,GlennMiller andand moved to Gotham for the bal-changes in daytime serial stories on confusion in the reception of news,York late in March. scores of other "name bands" haveance of the current season's NBCApril 27, when daylight savings time educational and public service broad- begun "one -night -stand"toursinRed network Wednesday broad-will go into effect in the east, and between ended winter engagementscasts.There were more than 20the times of all WOW programs casts and entertainment. persons. "Now, therefore, I proclaim that 18TH BIRTHDAY and the start of permanent summer will be reshuffled. An attempt will Saturday, March 29, 1941, be known WOW's World Radio Congrega-tieups. be made to give you your May as 'Radio Moving Day' throughouttionwillcelebrateits18th anni- -wow- News Tower early enough so that the State of Nebraska, and I urgeversary on the air with a special Elia Kazan and Ann Thomas,VISIT KANSAS CITYyou may know about these changes our citizens to make any necessarybroadcast at 10:30 p. m. on Aprilboth members of the dramatic casts Residents of Kansas City, Mo.,in advance. adjustmentoftheirreceiversas10, called "Hymns of Passion." Rev.usedinPhillipMorris' "Johnnyrecently saw an "in person" per- promptly as possible. R. R. Brown will conduct the serv-Presents" program, have been as-formance of "Uncle Walter's Dog- (Signed) ice.April 6 will be the 936th con-signed rolesin a new Broadwayhouse," the program heard on"Living God" Series secutive non -denominational churchplay called "Five Alarm Waltz." WOW at9:30,Tuesdaynights. "DWIGHT GRISWOLD." serviceon WOW by Reverend -wow- Uncle Walter (Tom Wallace) took Set For Holy Week As a service toitslisteners,Brown's group. the entire cast to Kansas City to WOW is reprinting in this issue of Jo Davidson, sculpter, was theappear before the Kansas City Food Several of America's most famous the News Tower the Haynes Log fourth "bearded marvel" to appearShow. actors, including Pedro de Cordoba, Chart, giving full information about WINCHELL RENEWS (recently) on Luckies' "Information William Gargan, Una O'Connor and all American radio stations (pages Walter Winchell and his "JergensPlease" (Friday nights on WOW). Carroll Naish, will participate in the 4 and 5). Journal" has been renewed for an-Asked the other four, Kieran, Ad- Holy Week dramatic series called other 13 weeks, effective March 30.ams and Levant, all chorused ODD HOBBY "The Living God." The quarter- Winchell is heard over a total of 73"Christopher Morley, Rex Stout and Strangest hobbyisthat whichhour dramatizations will be heard stations. Lennen & Mitchell is theMonte Wooley." Horace Heidt, maestro of the Tumsdaily on WOW during Holy Week. Boys Town Founder agency handling the Andrew Jer- -wow- "Treasure Chest," recently took up.Announcement ofthe exact time gens Company account. Winchell is New contract for Jack BennyHe's collecting rubber checks writ-will be made in advance on the air. To Be Honoredheard on WOW at 10 p. m., Sun-(Jell-O) provides he will not haveten by famous people. Some of theThe series is sponsored by the Na- Tribute to Msgr. Edward Flana-day nights. to make "repeat" broadcasts for thenames in his collection would maketional Council of Catholic Men. gan for his work at Boys Town will west coast next season.His reg-you gasp. be broadcast coast to coast from ular broadcasts will be transcribed Hollywood at 3:15 p. m., April 2, OLD HOME WEEK and the recordings used for west DEALERS MEET Blue NBC (KOWH), in connec- Ginny Simms has just paid hercoast NBC listeners. Industry TEN DIALECTS Directorsofthe Omaha Zone tion with the movie, "Men of Boysfirst visit of the year to her homeleaders see significance in this plan, Bill Thompson,Fibber McGeeChevrolet Dealers,' Association met Town." The Most Rev. James H.in Fresno, Calif. The Luckies' NBCfor it may mean big eastern showsand Molly's "old-timer," "Nick De -in Omaha, March 19, in conjunction Ryan, Bishop of Omaha, and Fathersinging star, a former Fresno Statewill one day be heard on the westpopulous" and "Horatio K. Boom-with the annual convention of the Flanagan will speak. College girl, spent the weekend be-coast as recordings instead of aser," entered radio through an audi-Nebraska Motor Dealers' Associa- tween broadcasts with friends. original repeat shows. tion. This is the group that spon- tion sketch involving 10 dialects. sorsthe Chevrolet "Man on the EAR GLAMOUR Street" on WOW. VickiVola,secretaryto"Mr. District Attorney," has been dubbed Check Your News Tower Expiration Date Now...Page 8 CUPID SCORES the "Ear Glamour Girl" by Rho Now you can check up-right this minute-on the Turn to page 8 ... to your name and address. Dan Cupid cut another notch in Alpha Delta, undergraduate groupdate your News Tower subscription expires! CheckStamped there, you'll find a date, such as 4/41, whichhis bow recently when Bonita Kay, of specialists in radio at New YorkNOW! This may be your last issue. means April, 1941. pretty "Arnold Grimm's Daughter" University Washington Square Col- NBC actress, became the bride of lege.The title means that she is If your WOW News Tower subscription expires soon, wrap 50 cents in a piece of paper, with yourDr. Leo J. Koscinski of Evanston, easy on the ears, a ad does not refername and address. Your renewal will start when your present subscription expires. CHECK NOW! Ill., in a ceremony at the First Con- to Miss Vola's aural appendages, gregational Church, Glen Ellyn, Ill. Page Two RADIO NEWS TOWER April 1, 1941 MELTON TO LEAD EASTER PARADE

i/Jallopy King is0 Ready for the RADIO STATION WOW EXECUTIVE STAFF Calling of Square Dances isthe Start The Veteran Motor Car Club has named James Melton, tenor star of Newest Art "The Telephone Hour," on WOW, And now the traditional art of Mondays, 7 p. m., via NBC Red, calling square dances has bowed to as chairman of arrangements for a the machine age. parade of ancient automobiles down Time was when the barn dance. Fifth Avenue, New York, on Easter boss needed to know only five stand- Sunday, April 13. ard square dance calls, but those If affable Jimmy has any difficulty days are gone forever, and all be- enlisting entries for the picturesque cause of radio, according to Arkie, cavalcade, he couldstillrun the the Arkansas Woodchopper, who show with cars from his own pri- calls the dances on the Alka-Seltzer vate collection, one of the most re- "National Barn Dance" each Satur- markable of its kind in the country. day at 8 p. m., Omaha time, over "All of them run-even the 1896 WOW and the NBC Red network. Offeldt," says Jallopy Jimmy. "Why, Arkie, who has been calling square I'd rather ride around in my Stanley dances since he was 8 years old and steamer any day than in these mod- was one of the first radio callers, ern tear -drop -shaped affairs." starting in 1928, explains that in the Melton's enthusiasm for the hoary olddaysthe dancers themselves omnibuses carries him into serious were the only ones to hear the chant research.He's been spending his and they were too busy dancing to spare time peeking into musty ar- care about variety inthecallers' chivesatthe New York Public rhymes. Library,tracingthehistoryof That was whenfivestandard automobiles,andhasbeenseen dances were in vogue. They were thumbing through a mysterious lit- the Ocean Wave, Grapevine Twist, tle black book, which contains the Sally Goodwin, Bird inthe Cage pedigrees of more than 1,000 rare and Cheat or Swing. The conven- old automobiles. tionalopeningforeverysquare dance went like this: "Lady right, Here's a brand-new picture of the executive staff of WOW, gathered around William Ruess, Personnelgent on left, join eight hands and "One Man's Family" Director, at his desk in the Red Room. Seated are John J. Gillin, Jr., General Manager; Mr. Ruess and Misscircle to your left; break and swing, Katherine Jensen, Mr. Ruess' Secretary. Rear row, left to right, are:Bill Wiseman, Publicity Manager;form a line, reverse back, lady in Lyle DeMoss, Production Manager; W. J. Kotera, Chief Engineer; Howard 0. Peterson, Promotion Manager,the lead and gent behind; all eight Star Shortens Nameand Harry Burke, Program Manager. Missing are Foster May, News Editor; Joe Herold, Chief Control En-dance as purty as you can, gents to Barbara (formerly Barbara Jo)gineer, and Ed Anderson, Transmitter Chief. the left with your left hand." Allen, NBC actress, recently dropped her cryptic middle name. However, radio brought a vast The two -letter middle name hasPolite Brandt Loses Ellen Randolph is audience, which does nothing but gone through some curious changes listen to the caller and the music. in transmission by word of mouth They want a change in rhyme each and by pen and ink, and Miss Al-Poise...Who Wouldn't a Bachelor Girlweek. So Arkie himself has orig- len's decision to drop the Jo will Lynn Brandt, NBC announcer, Ellen Randolph, leading characterinated more than 150 different vari- save her many explanations, never forgets to be polite, even when in the drama series, is in a prettyations of the square dance routine, shefaced with the stork. On a recent The Radio News Tower is pub- mess these days-she's trying to de-with such calls as "Call the cow to said. Wednesday night, about 10:30, lished monthly by the Woodmen catch the calf, meet your partners So Barbara Allen henceforth will ofthe World Life Insurance cide which of two men she loves. be the name of the actress who por-Brandt was seated in the NBC Chi- But there's no such struggle in theonce and a half," and "Back to your cagoannouncer'sroom whena Society. real life of Gertrude Warner, whopartner, right and left through, shuf- trays Beth Holly on "One Man'sphone call came for him. He lis- Publication and editorial offices fle along Family," on WOW, Sundays, 7:30 arelocatedintheInsurance is Ellen in the drama on WOW and p. m., via the NBC Red, and vari-tened, gulped a word or two, NBC Red, M,ondays through Fri- slammed up the phone, slammed Building,17thandFarnam days, 9:30 a. m., Omaha time. Ger- ous assorted females on the Rudyinto his coat, yelled at Night Super- Streets, in Omaha, Nebraska. Vallee Sealtest program. Subscription price is 50 cents trudeissingle,livesaloneinaBiblical Drama on visor of Announcers Gene Rouse: per year. leading New York hotel for women "I'm going to have a baby!" and and life runs along very smoothly a slammed out the door. Bill Wiseman, editor. for her, thank you! Year; Continues CROSBY FIRST Permission to reprint material Open season on radio skeptics, Bing Crosby and Rudy Vallee are in the WOW News Tower is who shook their heads over one of Hollywood's best -dressed men, ac- IN HOME TOWN hereby given, provided a WOW broadcasting's most novel experi- cording to Vera Vague, the brilliant On March 22, at 7:30 p. m., over News Tower credit line is used. DOG FANCIER ments,wasdeclaredrecentlyas and unbalanced NBC lecturess ofWOW and the NBC Red network, Xavier Cugat, whose musical spe-"Light of the World" completed its many west coast broadcasts.SheRalph Edwards broadcast the first cialty is the hot rhumba of sunnyfirst year as a successful daytime nominated Bing Crosby forfirstanniversary program of his Ivory South America, on WOW, Thurs-General Mills NBC network feature. place "because he has a sense of"TruthorConsequences" show days, 6:30 p. m., via NBC, has moreIt's on WOW at 1 p. m., Mondays color." from San Francisco, his home town. frigid taste in dogs. through Fridays. Cavalcade Drama in Long a canine fancier, the com- The dramatic series, which trans- binationcartoonist-batoneerownslates the Bible into modern prose, Burns -Allen Periodeight Norwegian elkhounds. first went on the air March 18, 1940. History is neither "debunked" nor "glorified" by the WOW -NBC Red Rev. R. R. Brown's Chatnetwork "CavalcadeofAmerica" By the Rev. R. R. Brown, D. D., Minister of Radio Station WOW,dramas, which now intheir sixth RADIORARITIESBy000kfr__ consecutive season, recently switched Pastor -Evangelist of Omaha Gospel Tabernacle, Christian andfrom Wednesdays to9:30p. m. Missionary Alliance Mondays. This rather unusual technique of The other morning the sun wastian hope more than the present one.presenting the facts and implications shining brightly, and I remarked to There was no hint of debate norof American history absolutely with- a workman, busy on a dwellingquestion in the mind of the work-out bias was worked out by Caval- house, that it man when he said: "Spring alwayscade'shistoricalconsultant,Dr. looked as though gets here." The uncertainties of lifeFrank Monaghan of Yale Univer- spring were just now are causing man his chief con-sity. around the cor- cern.Let us pray that God will ner. He replied: restore faith in all of our hearts so "Yes,it always that we may be able to see His light A NEW MAXINE gets here." This in our present darkness. After concluding a successful the- was an expres- ** * ater engagement inChicago and sion of simple April 6 will not only be Palmheading south to Miami with his faith in what we Sunday, but for us it will be theentire all -girl orchestra for a well- call "natural 18th anniversary of the World Ra-earnedthree-weekvacation,Phil laws," which, dio Congregation. On this SundaySpitalny recently announced Max- afterall,are a we will give our 936th consecutiveine Moore of Indianapolis as the .HAD A CHILDHOOD AMBITION TO BECOME revelation of the Rev. R. R. BrownSunday morning chapelservice.contralto successor to Maxine, deep - A STREET CAR CONDUCTOR.. AND HE DOD DivineWill. April 2 will mark the 18th anni-throated songstress who retired BECOME A gaNOWPCX7 oF LEADING Such hopefulness is refreshing in aversary of theofficial opening offrom General Electric's "Hour of ORCHESTRAS IN NEW YORK,PARIS,AND TORONTO. day when times are so unpredictable.WOW. On the first Sunday fol-Charm" program several months NOW HE'S COMPOSING SWEET But the Great Apostle makes anlowing the opening we gave the firstago. MUSIC-HIS LATEST,OF agg impressive statement:"If inthisreligious broadcast, which has con- Wage 2a0C3 FO 0,0' 0003 life only, we have hope in Christ,tinuedwithoutinterruptioneach we are of all men most miserable."Sunday morning. My associates and MARTIN vs. ROSE If there is not a larger reason forthe World Radio Congregation join Tony Martin and his music direc- life than the present, thereis notme in congratulating Radio Stationtor, Dave Rose (Wednesdays, 7 p. CHECK YOUR muchinspirationnoranticipatedWOW as they pass their 18th mile-m., WOW and NBC Red) are mak- compensation for suffering, sacrificestone and in expressing our uniteding it tough for gossip columnists. WOW and service.But Aprilthis yearthanks for this unbroken chain ofThe stars usually "date" together, NEWS TOWER brings us the hopeful word: "Butservices which we have been privi-Tony with Lana Turner and Dave now is Christ risen from the dead!"legedtogive you every Sundaywith Judy Garland.On occasion EXPIRATION What an inspiring note to be struckmorning. We thank all of you forDave is occupied and Tony takes in the press of the deadening and outJudy,greatlyconfusingthe DATE NOW listening, for your prayers and forgossip columnists, who immediately deafening sounds of war and waryour help. Be sure to tune in each ON PAGE preparations that prophesy destruc-Sunday morning at 8:30forthereport a new romance. tion and death! What a comfort tochapel service, and remember the EIGHT bereaved and an encouragement toanniversary program, Sunday morn- LONG TIME every tested soul! We need to haveing, April 6. Joan Blaine will do her 800th con- 06(0A7t.90 AND WC)0030626 ARE THE ONLY this faith in us quickened. No gen- We wish all of you a glorioussecutive "Valiant Lady" broadcast THINGS AT WHICH PEOPLE SPEND MORE TIME eration needs a revival of the Chris-Easter! on April 4 for General Mills. THAN 68,FgZeM76 624000Z, April 1, 1941 RADIO NEWS TOWER Page Three FALSTAFF OFFERS "BARREL OF FUN" Ruggles, Ross DtI clja Know?... STARS OF NEW FALSTAFF PROGRAMS DaileyonNew By BILL WISEMAN Setup HAYNES CHART . . By courtesy of our friend, Walter Graphic word -pictures of all the Haynes, we are reproducing in this thrillsof Ak-Sar-Ben horse races issue the main chart of the brand will be brought to WOW listeners new Haynes Ra- by the Falstaff Brewing Corporation dio Log. We of Omaha as the next step in this thinkthisisa sponsor'sgreatly expanded radio fine special serv- setup. Falstaff will sponsor the Ak- iceto allradio Sar-Ben races, May 27 to July 5. listeners. In our Only last week WOW listeners opinion, the heard Falstaff give a new variety Haynes arrange- show called "The Barrel of Fun," ment is the fin- featuring Charlie Ruggles, the co- est and handiest median, and a host of famous radio, published a n y - stage and movie personalities. "The where. Barrel of Fun" program is heard We suggest from 9:30 to 10 p. m. each Thursday that you clip night. this chart (both Benny Rubin, famous Broadway Bill Wiseman pieces) and musical comedy and night club star; mount them on the Singing Waiters Quartet, and cardboard. You. can keep this near Verna Felton, comedienne, are in- your radio at all times andyou'll cluded in the cast of "The Barrel find it very useful. ofFun" regularly.Betty Jane Incidentally, you might want the Rhodes is the singing star and the complete Haynes Log, which in- orchestraisconducted by Lew cludes short wave stations and many Forbes. otherbitsofusefulinformation. Good Times Series You can probably getthis book Charlie Ruggles, the world-famous Lovely Betty Jane Rhodes,of "Uncle" Normie Ross is the mas- from your radio dealer.It may ap-screen star, who is the No. 1 fun -movie and radio fame, is the singingter funster in Falstaff's new "Good "The Barrel of Fun" half-hours pear asthePhilco Log,Zenith, Times Parties" series on WOW.have also been augmented with an- G -E, RMS, Stromberg-Carlson ormaker on Falstaff's new "Barrel ofstar (one of them) in Falstaff's new other musicalseries,called "The Motorola Log. Fun" program. "Barrel of Fun" program. You'll hear him three nights weekly.Falstaff Good Time Parties," and You can take my word for it If featuring Norman Ross as master it's got the Haynes copyright, it's of ceremonies. worth having around. Five Names Open Fibber and Molly Uncle Normie and his assisting -wow- artists are heard 10:15 to 10:30 p. m. Studebaker Series NEW STAR Renew For a Year WALKIN' BY THE RIVER Five radio and screen celebrities S. C. Johnson & Son, Inc., Ra- Soft is the breeze that blows throughheadline the new "Studebaker Cham- cine, has signed a renewal contract the trees pions" programs, which opened an- for its radio series, "Fibber McGee Way down by the river at night. other season on WOW recently. and Molly," starring Jim and Mar- There's dew upon the ground and Co-starring with Richard Himber ian Jordan, for 52 weeks, effective not a soul in sight. and his orchestra in these 15 -minute Tuesday, April 8. The program will I'm WALKIN' BY THE RIVERshows of modern music and song continue to, be heard Tuesdays from 'Cause I'm meetin' someone thereareRudy Vallee,Don Ameche, 8:30 to 9 p. m., Omaha time, over tonight. Dorothy Lamour, Frances Langford WOW and the NBC Red network. I hear a distant sound; and Dick Powell. There are three The program is used to advertise I see a far-off light programs a week-Mondays, Tues- Johnson's Wax and allied products. I'm WALKIN' BY THE RIVERdays and Thursdays, at 6:45 p. m. Needham, Louis and Brorby, Chi- 'Cause I'm meetin' someone thereto 7 p. m.Again, as during the cago, is the agency. Contract calls tonight. past twoseasons,theRhythmic for same facilities currently being The murm'rin' water says there's noSixteen,thatsensationalsinging used, a total of 99 stations.The time to delay, group, noted for its unusual arrange- program first went on the air over So hurry on your way, my friend. ments of old and new songs, is a NBC on April 16, 1935. If you don't get there soon, thereregular feature of each broadcast. may not be a moon To guide you to that happy end. A NEW IDEA CharlesSchmidbauer, Omaha My heart is ridin' high JERGENS RENEWS A new ideain spot announce-Falstaff Manager, presents the My blues have taken flight. The Andrew Jergens Company ments on WOW is "Mrs. Wilbert's I'm WALKIN' BY THE RIVERhas renewed Tony Martin and "How Household Hints," created to help"Most Valuable Player" trophy to 'Cause I'm meetin' someone thereDid You Meet?" on the half-hour sell Wilbert's No -Rub Floor WaxPhil Besler, Ak Knights guard. tonight. period from 7 to 7:30 p. m., Wednes- and No -Rub Furniture Polish. ("Welkin' by the River" is copyrighted by Broadcast Music,Inc.,and reprintedday nights, over WOW and 66 Red Each announcement offers a freeon Tuesdays, Wednesdays and Fri- here by special permission.Lyrics are bynetwork stationsofthe National copy of "Mrs Wilbert's"booket,days. Robert Sour. Musk by Una Mae Carlisle.)Broadcasting Company for an addi- "Fifty Helpful Household Hints," tional 13 weeks, starting April 2, tolisteners who send their name The greatly enlarged Falstaff setup -wow- 1941. The program originates from and address on a postcard to Mrs.on WOW calls for the continuance "IT ALL COMES BACK TO Hollywood,andtheproductis Wilbert,careofStation WOW.of "Sportstime with Tom Dailey" ME NOW" Woodbury Face Cream and Pow- Readersof WOW Radio Newsat the new time, 5:40 to 5:45 p. m. Why do I feel so lonely, so lost andder.The agencyisLennen & Tower can get a copy, too, simplyThis sports brevities period will in- blue? Mitchell, Inc., 17 East 45th Street. by asking for it. clude baseball scores and last-minute Why does my heart wander aim- sports news. lessly the whole night through? In, addition,Falstaffisto con- TRAVELER HERNE CHANGE OF SCENERYtinueitssponsorshipof Ak-Sar- Chorus Capt. E. D. C. Herne, Skelly NBC A change in atmosphereisinBen Knights' hockey games, includ- It All Comes Back to Me Now- news commentator, heard on WOW store this summer for Betty Wink-ing possible post -season games this A starry summer sky, a laughingat 7:30 a. m., Mondays through Fri- Patricia Dunlap, who is Janet Dex-ler; star of "Girl Alone," who'll beyear, and all home and away -from - you and I, alone. days, has crossed the Atlantic 79ter Ryder in the new WOW -NBCoff to New York in early May tohome games next year. It All Comes Rack to Me Now- times and has made threetripsRed network show,"Bachelor'svisit Gale Page and see the bright A sea of midnight blue, your facearound the world. Children," for Old Dutch Cleanser.lights. (Continued on page 4) uplifted to my own. We called it a thrill of the moment, And blamed the moon up above; We didn't know what the glow OMAHA, ST LOUIS, CHICAGO, FALSTAFF EXECS MEET HERE meant- We never dreamed it might be love. It All Comes Back to Me Now- The love I threw away. And now each lonely night I pray That it will all come back to me some day. (Reprinted by special permission of Broadcast Music, Inc., the copy- right owners) -wow- DAYLIGHT TIME ... On April 27 (before you get your next News Tower) Daylight Sav- ings Time will go into effect in the east,and network programswill come to you one hour earlier. All radio is watching with great interest a bill pending in Congress which would establish daylight sav- ings time on a coast -to -coast basis as a national defense measure. The measure would put the entire nation on a daylight -time basis from March These are Falstaff officials in Omaha recently for the brewer's annual Left to right:Pete Mitchell, "Doc" Colton, Lou Walthers, Jere 30 through thelast Sunday inspring sales meeting at the Hotel Paxton. See column 5 of this pageNewton, Charles Schmidbauer, Harvey Beffa, Alvin Griesedieck, Charlie October. for details. Hotchkiss, Cliff Fitzgerald and John Gillin, Jr. Page Four RADIO NEWS TOWER April 1, 1941 HARRY BURKE TALKS TO EDUCATORS Radio is Proud of° THE NEW HAYNES LOG CHARTM. Bohlsen Gives Record With Here's Part 1 of the brand-new Haynes Radio Log Chart (Part 2 is on page 5). Reprinted by special permission. Reproduction forbidden. Complete Haynes Log available at Zenith, Philco, G -E, RMS, Strom - Spring Food Schools berg -Carlson or Motorola radio dealers. CLIP THIS CHART and keep it near your radio at all times.

Radio is proud to be sharing in the 100 250 500 750 1000 2600 5000 WATTS 10000 25000 50000 100,000 250,000 500,000 Hints protection of the democratic way of H K M 0 CODE V life in the United States, Program By MARTHA BOHLSEN Revision fib "Columbia; f Mc Red;4.NIK.: Blue; TN1SC;Ked & blue'Mutual Director Homemakers' Club of the Manager Harry WESTERN MIDDLE WESTERN CENTRAL EASTERN Burke of Radio Wash_Ore., Cal., Utah, Etc. Minn. .1a. . Neb. . Mo. . T ex. .EtcKILO.DIAL NO.Ill., Mich.. Ohio. Tenn_ Etc. Man.. N.Y.. Pa., Va., NC.. Etc Air-Saturdays, 10:30 A. M. Station WOW KOACCorvallis Ore O,CBK Watrous Sask W54o --wsvAHarrisonburg ...V a MCFNB bredericton.....N.B 0 We look forward to the warmth declared in a talk t KFYR Bismarck...... N.D StKSDSt. Louis ...... Moog lg.. *WKRCCincinnati ....Ohio 0WDEV Waterbury V t 0 *KOY Phoenix...... Ariz 0*KTSA San Antonio. ...Tex 0***Pur CMW Havana... .. Cuba Ft*WGR Buffalo.. N.Y 0 of spring after a long winter of cold before the Mis- K LZDenver Colo 5KwTo Springfield Mo 5EL *WINDChicago-Gary....lnd 5 .I.WFILPhiladelphia . _ ..Pa 0 weather, blizzards and many days $K5F0 San Francisco Cal 0IKFDM Beaumont Tex 0.aurCI .wosColumbia ...S.0 5*WQAMMiami.Fla*VVGAN souri Valley Tacoma.Wasa (KU TA) S*WNAX 0 of dreariness. KVI Yankton (WMAM) SCV *WKBN Youngstown..Ohio. MW M CANew York 0. WS Y Ft) 0 Conference on K MTR Los Angeles. ... Cal 0IKG KO Ft. Worth ...... Tex 5vio WOSU Columbus _Ohio O*WWNCAsheville . N.0 0 And along with Adult Education CKUAEdmonton... _Alta M*WIBW Topeka..Kan 5co WILLUrbana 111 5tWTAGWorcester .. ...Mass S spring, we have at Hotel Fonte- t K Iv1.1 Fresno ...... Cal SKSAC Manhattan .. . Kan MJaw *WC H 5 Charleston ....W Va 5*W0130Orlando ... FlaS tKHQSpokane Wash StWOW Omaha Nebr5re *WKZO Kalamazoo ...Mich 0*WEEIBoston. Mass S many occasions nelle recently. It 4KG MB Honolulu. ....T.H 5X EPH Mexico City.. ..D.F Sa 70 C IVI CY Havana...... Cuba UWMBSUniontown .....Pa 0 for our enter- was a part of a *KRODEl Paso ...... Tex M*WMTCedar Rapids Ia 5AA ICFCF Montreal ..Qua MIWICC Bridgeport...Conn M KFSD San Diego...... Cal 5*WRECMemphis...... Tenn Svow 1 WSJS Winston-Salem.. N.0 0WCAOBaltimore Md M tainment fea- panel discussion K FA R Fairbanks ...Alaska 0 CHNC New Carlisle ...Que 0 tures . . . the onthesubject CJ AT Trail ...... B.0 0t WDAF Kansas City ....Mo SL4 WCLE Cleveland... _Ohio Mw m UR Manchester...N.H 0 KFRCSan Francisco ...Ca 15 4.0 110 f WIOD Miami .Fla SWIP Philadelphia Pas post -Lenten of adult educa- t KGW Portland Ore 5C KC K Regina. .Sask 0 tWTMJMilwaukee .WisS W LBZBangor...... Me M days. This gives tion and national IKTARPhoenix .Ariz SZIA/ROL Knoxville .Tenn MAO.. W A GE Syracuse N.Y 0WHJB Greensburg Pa K X EN K Mexico City.... D.F S*KWFTWichita Falls...Tex Kviol, t WS IJ N StPetersburg... Fla 5*WKA QSan Juan PR 0 us a grand ex- Harry Burke defense. CKOVKelowna ...... _B.0 0IKVOO Denver ...Colo0Ate CJRC Winnipeg 'Man0C Fc Y Charlottetown.. PEI 0 cuse for a party, "These are I K 0 H Reno...... Nev 0I.KX0K Sc. Louis_ .. .. Mo S12.'0 :WMALWashington..D.0 5*WPROProvidence...... R.I S a luncheon, or days when Americaninstitutions tKFILos Angeles Cal WWO I Ames Ias64o WH KCColumbus.. ..Ohio M even just an 65o ..twsIVINashville... ..Tenn W are the subject of attack both at :KO WH Omaha Nebr M afternoon tea. home and abroad," Burke said. "The X EBZMexico City . ..D.F M66o tWEAFNew York N.Y W We'll let the re- question is being asked, as it was X E LO TiaJ uana ...... Mex T 67o tWMAQChicago...... _Ill W freshing color of f K PO San Francisco.. ..Cal WKFEQ *WLAW Lawrence .. Mass S Martha Bohlsen in Lincoln's time, whether this na- St. Joseph Mo M68o X EDGuadalajara... ..Mex 0tWPTF Raleigh...... N CW greendominate tion or any nation so conceived and WNADNorman Okla 0KGGF Coffeyville. ...Kan MLa the decorations, and we'llfindit so dedicated can long endure. I be- X ENMexico City ... ..D.F 5XEACMexico City ....Mex 5V70 CMQ Havana...... Cuba V(CBEMontreal Que W 70o 5 WLWCincinnati Ohio W quite a lift to our spirits after the lieve it can." *KIRO Seattle Wash T 710 woR heavier tones used in the preceding Burke declared that the education *KMPC Beverly Hills ....Cal 5 New York ...... N.Y W season's entertainments. 72o WGN Chicago Ill W of the masses is being greatly en- XEDPMexico City.. ..D.F X730 *CKAC How about a luncheon? There's hanced by radio broadcasting. Montreal QueS something so gay and festive about KQWSan Jose Cal 5 CMJNCamdguey. .Cuba0 Toronto. "Radioisa mass medium.It 74o ICBL Ont W a spring luncheon. An interesting reaches both the rich and the poor. KM MJ Grand Island..Neb0750 tWSBAtlanta...... Ga WWHEB Portsmouth.N.H 0 menu came across my desk the It reaches the leaders and the led. IKGUHonolulu T H 0 76o WJRDetroit Mich W other day, and I'd like to pass it KXA , _WLBMinneapolis(WCAL)..5..., It reaches the literate and those who Seattle Was..WEWSt. Louis.. Moo//0 4W 1Z New York(WEAL)..W on to you.All of the dishes are cannot read. It brings the treasures easy to prepare, and even the sug- 78o *WBBMChicago...... Ill W-"' j.WEAN Providence ..R.It of education to all like. As David KFQDAnchorage...Alaska KtKGHLBillings...... Mont 5vela_ WPICSharon. Pa0tWTARNorfolk Va S gestions for the table centerpiece Sarnoff said, 'The richest man in 4KECA Los Angeles...... Cal 5KFDYBrookings...... S.D 0I 7U t WMC Memphis Tenn0WPRAMayaguez ...... PK S are the kind that you can make up the world cannot buy for himself Nogales ..Son X80o CKLWWindsor -Detroit .... 5 yourself. Here's the menu: t Pittsburg Kan 00,4_ what the poorest man in the world KGO San Francisco....Cal T:KOAMXEFWTampico Tams W0 IV CMHQSanta Clara ..Cuba StWGYSchenectady.. : .N.Y W SPRING LUNCHEON gets free by radio.'" tWFAA Dailas(tWBAP)TexWDO. Fruit Cup, Topped with Lime Ice ul.sw WTOOCumberland.... Md K Olives Celery Curls Burke pointed out that approxi- *WCCO Minneapolis. MinnW83,. mately half of the network pro- ... XELA Mexico City.. _DX 0WNYCNew York.. ...N.Yo Fish Souffle grams now on the air are definitely 84o *WHASLouisville Ky W Shoestring Potatoes WHDHBoston MassPa 0 Buttered New Asparagus educational in character. These pro- tKOADenver .Colo WKFUO St. Louis. M° °85o WRUFGainesville .....Fla 5twERu 0 Emerals Salad Shamrock Rolls grams in no sense take the place of KTRBModesto CalKXEMOTijuana..(XEXX) S CMBLHavana ..Cuba S*CFRBToronto Pistachio Ice Cream Cup Cakes 86e_ Ont T Mints Coffee the teacher, he added. Teachers in KIEVGlendale CalK WWLNew Orleans... ..La WivDI.. a aa W KA RE. Lansing .Mich S*WHCU'Ithaca...... N.Y0 kindergartens,allgrades, high WHBKansas City *WABCNew York ... .N.Y W Check that menu carefully.It's a schools and colleges, he said, are 890 :WENR-WLSChicago...Ill W simple one to serve.. The fruit cup is using material heard on the radio CKBIPrince Albert ...Sask 0X EWMexico City D.F X900 CHMLHamilton Ont 0'CJBRItimouski Que 0 all prepared and chilled in the for classroom discussions. CFJC Kamloops...... B.0 0INSU I Iowa City... Ia 0 tWFCIFFlint.. . Mien 0CEOOttawa.. Ont 0 refrigerator and the dip of lime ice KVAN Vancouver.... WashKKRRYSherman. . Tex 0ad.. WJHLJohnsonCity..Tenn 0:WRNLRichmond Va 0 Burke gave a report on the recent KLXOakland Cal 0KPOFDenver (a KFKA)Co 10w sv *WCOC Meridian Miss 0*WGBI-WQANScranton Pa 0 added at the last minute . ..the Chicago convention, where educa- *KFPYSpokane .... _Wash 5KUSD-Vermillion S.D M WBAA Lafayette...... 1nct 0 shoestring potatoes can be made up KT KC Viscalla Cal 0KFNF Shenandoah...... Is M92o *WM M N Fairmont. ...W.Va5 WWJARGST S tors from throughout the nation tKARKLittle Rock Ark 0XEBHHermosillo Son 0 cm,LCamaguey ....Cuba5 AProvidencePe .....:R.IGa0 the day before your party, then they discussed the use of radio broad- KG81.1Ketchiltan-Als ska MCJCAEdmonton Alta 0 WLBLStevens Pt...... Wis 5t WREN Buffalo...... N.Y 5 need only to be heated when you're 5 KSEIPocatello IdaK*WTADQuincy I110 casting for educational purposes. 93o WSAZHuntington. ..W.Va 0WPATPaterson...... N.J 0 ready to serve. ..the salad is a *KHJLos Angeles. Cal 5tWKYOkla. City ...... Okla S t WJAX Jacksonville ....Fla 0WFMDFrederick ... ..Md M molded salad - take grapefruit sec- XEQ Mexico City D.F W94o *WMAZMacon Ga SICBM Montreal Que S WORL tions and diced cucumber, and mold K tWWJDetroit...... Mich 5 Boston ...... Mass 0 tKOMO Seattle...... Wash5tKPFRELC DHeonuver...... Colo S 0t. WAAFChicago III 0WPENPhiladelphia Pa S them in lime gelatin in little sham- Ston.. Tex HI X Santo Domingo. ..DR 0*WSPA Spartanburg FALSTAFF SETUP S.0 0 rock molds .. CFACCalgary ' Aita 0}KMA Shenandoah Ia 0az_ *WDBJ Roanoke. CHNSHalifax N.S 0 . the shamrock rolls (Continued from page 3) KROWOakland Cal 0t WBRC Birmingham Ala 57.IkIo *WSBTSouth Bend ... _Ind...... MWELINew Haven...Conn M may be baking powder biscuits cut *Kcs I N Portland Ore 5W HA Madison W1CS...... tWCSH Portland Details of the enlarged Falstaff /WDAYFargo .... N.D 5WICAAstabula Ohio 07/0 IWAVE Louisville .. .Ky 5 .Me S in the shapes of shamrocks, or you IWFLATampa...... Eta 5WAATJersey City .....N.J 0 setup were revealed at a three-day CKWXVancouver B C 0CJRMRegina Sask 0af. 4.WTRY Troy N Y 0CBVQuebec Que 0 may buy the rolls and heat them in sales conference in Omaha recently. KFWBHollywood Cal 5*KMBCKansas City. ... Mo 5Too WHALSaginaw MichMtWRCWashington D CS the oven to freshen them.I'll give The meeting was headed by Alvin XECLMexicali (XET)Mex SCKY.Winnipeg Man U990 *WNO XKnoxville ....Tenn 0WIBGGlenside ...... Pa 0 you the recipe for the fish souffle, X EP X Mexico City....D'F L. Griesedieck, Falstaff President, 4KJRSeattle Wash T T1000_ # WCFLChicago ...... _IIITWINSNew York N.Y 0 because that is the only dish that St. Louis, and Harvey Beffa, Vice CFCN Calgary Alta T 1010 CM X Havana ...... Cuba TC BY Toronto Ont 0 needs any preparation at the last President andGeneralManager, KFVDLos Angeles Cal 0 102o .1.K DKA Pittsburgh...... Pa W minute. with Charlie Schmidbauer, Manager :KOBAlbuquerque....KM.VV 103o .I.WBZ-WBZABoston. Mass W First, let's have a few ideas for of the Omaha brewery, as official t WHO Des Moines law this table centerpiece. Table decora- host. 104o XEGMonterrey N L X105o WDZWiiscola II1 0WHN New York ..- N.Y 0 tions for your luncheon table can Others who attended were H. J. XESTMexico City.... D.FIA/1060 t KY W Philadelphia...... Pa W be made at home easily and eco- Colton, Cliff Fitzgerald and Charles ir(t/tgv.EitgitCalaire nomically.If you want flowers as *KNXLos Angeles... _Cal W Kans g107o WIBCIndianapolis ....Ind 0CBASackville N B w Hotchkiss of Sherman K. Ellis Ad- KWJJPortland... Ore 0 a centerpiece, you can make appro- vertisingAgency,Chicago;Pete KYOSMerced ..CalK*KRLDDallas Tex W108o WCAZCarthage..Ill Kt WTIC Hartford Conn W priate containers by hollowing out Mitchell, Sales Manager, Midwest- WJAGNorfolk...... Nebr 0IKTHS Hot Springs.. ..Ark W1090 XERBRosarito B.0 WIWBALBaltimore .....Md W nicely -scrubbed Idaho potatoes. A ern Division; Jere Newton, Assistant KJBSSan Francisco...Cal M 1100 tWTAMCleveland.. _Ohio W little wire doubled back and forth to President, St. Louis; Stephen A. Copyright, 1941, by Haynes' Radio Log, P.O. Box 444, Park Ridge, Illinois.'me Send fifteen cents there when this revision becomes inaccurate can be inserted to hold the flowers Spitznagle,AdvertisingManager, Note.-KFAB, Lincoln-T-780. in place. Spring flowers are a good Omaha plant, and Lou Walthers of choice. St. Louis. Now, here's your recipe for the Insure Culture fish souffle: Falstaff's new radio advertisingIf You Wantto Learn toTalk YouMust First Two tablespoons butter. program is occasioned by the recent Two tablespoons flour. One-fourth teaspoon pepper. purchase of a one -million -dollar in- One teaspoon salt. surance policy on the famous Fal- Learnto Think and ThinkClearly! One and one-half cups milk. Thisculture, By MILTON A. RIECK One teaspoon grated onion. staff yeast culture. much quicker progress in voice im- (b)Larynx, including the vocal One tablespoon minced parsley. which has been kept alive for many (Author -DirectorofButter -Nutprovement,if,instead of workingcords. One large can fish flakes. generations, has made possible theCoffee's "The Other Woman" - onmainly from the standpoint of the (c)Mouth, including lips, Three eggs, separated. uniformity of fine flavor in the Fal- mechanical,you work fromthetongue, teeth and palate. Make a white sauce of the butter, staff product. WOW, 8:15 a. m., Mondays through Fridays - and well-known Omahastandpoint of your thinking. (d)Nose,nasalpassages andflour,salt, pepper and milk. Add John Gillin, Jr., General Managerspeech teacher) You will have toconsider,ofcavities. this to the onion, parsley and fish of WOW, and Tom Dailey spoke course, the action of your lungs and flakes, which have been separated brief words of greetings to the Fal- Although we are to take up inthe other organs of your vocal ap- The LUNGS supply the air thatwith a fork.Beat egg yolks until staff wholesalers, route men andthis chapter the mechanism of theparatus,as you study thevoiceis used in the formation of toneslight,then add thefishmixture. dealers. voice, we must always remembermechanism. You will have to takeand words. When filled with air,Fold in the stiffly -beaten egg whites. Falstaff'shockey broadcastsinthe real foundation of the speakingexercisesforthecorrect useinthe lungs give support to the tones.Pile in a buttered two -quart cas- the past fortnight carried two un-voice is the THINKING. speechof your tongue andlips.In fact, the lungs are the real sourceserole. Bake 45 to 60 minutes in an usual special events. One was the Speech sounds are first thoughtBut, after you have established, orof energy for the voice. oven preheated to 325 degrees. Of awarding of the Falstaff most valu-before they are expressed by thefixed,thecorrect ways of using Exercises course, a souffle, to be its very best, able player trophy to Defensemanvoice. For example, a person maythese organs, you must forget all must be served just as soon as pos- Phil Bessler by Mr. Schmidbauer.have a big-hearted voice or a happyabout the exact ways of doing these 1. Take a full, deep breath andsible after being taken from the oven. More than 15,000 votes were castvoice, but we know that the kindli-things.Otherwise, you might be-exhale slowly as you say the fol- by hockey fansto determine theness, happiness, or big-heartednesscome lip -conscious or tongue -con-lowing: most valuable player. are first in the person's characterscious, or even tone -conscious. Such (a)Ha, ha, he, he, hi, hi, ho, ho, A week previous, Ak-Sar-Ben- his general thinking -b e f oremethods in speaking are consideredhu, hu. BIGGEST CHEER Coliseum was jammed on Radiothey can come forth in his voice. poor, for they give a machine -like The "star" who got the biggest Appreciation Night. Each member (b)La, la,le,le,li,li,lo,lo, Thinking First effect to speech. lu, lu. cheer from the thousands of fans of the hockey club and Sportscaster The organs of speech that make lining the streets for a recent pre- Dailey, and Bob Davis of KOIL, Youthinkabouttones,y o u (c)Whisper the numbers up tomiereinHollywood was nota were presented with gifts in appre-think about words, or the ideas forup the voice mechanism are as fol-25, 30, 35. screen glamour girl, but a 63 -year - ciation of their work for the goodwhich the words stand. Never loselows: (d)Whisper the letters of theold NBC veteran of the newsroom, of hockey in Omaha. sight of these facts. You will make (a)Lungs and diaphragm. alphabet. H. V. Kaltenborn. April 1, 1941 RADIO NEWS TOWER Page Five WOW LISTENERS WIN CASH AWARDS CH A TS THE NEW HAYNES LOG CHARTT .Gp s$.1d0, 0 Here's Part 2 of the brand-new Haynes Radio Log Chart (Part 1 is on page 4). Reprinted by special permission. Reproduction forbidden. Complete Haynes Log available at Zenith, Philco, G -E, RMS, Strom - With Your Own Auntberg -Carlson or Motorola radio dealers. CLIP THIS CHART and keep it near your radio at all times. Contest

. 100 250 500 750 1000 2500 5000 WATTS 10000 moo soon 100,E 00 250.000 500,000 Two women who liveinthe Sally of WOW N 0 CODE V WOW territory-Mrs. James Win- KNOCK . . . KNOCK! XEFO Mexico City D.F V - -- 1110 w m s i-weBD chwago..Ill S*WBTCharlotte...... N.0 W ters, 31 Park Circle, Council Bluffs, MAY I COME IN? *K M 0 X St. LOUIS...... MO W1120 and Mrs. J. A. Milliken, 432 South C a R Vancouver 'B C SWDG Y Minneapolis Minn0 0WOVNew York ...... N.Y T 10th Street, Lincoln-were $100 win- Well, spring is here and the win- KGDM Stockton Cal 0*K W KH Shreveport... ..La W1130 W CAR Pontiac .Mich ners during the week ending March ter you thought was going to be so XENT Nuevo Leon... Mex WI KSO 0 Sioux Fails S.D S1140 **VVRVARichmond.. ... Va W 8 in the Super Suds United States long has fairly flown by. K BSC Seattle ( KR 0) Wash 0C K X Brandon Mau (CMOC;0 *WISNMilwaukee WitiSCHSJSt. Johns N.B0 KSWOLawton, OklaKKTBCAustinGNTAW).Tex0i WAPOChattanooga.. -Tenn0WCOPBoston...... MassM Bond contest.

EL Wilmington . As I looked atthe calendar of KFS G- KR KDLos Angeles. 0KSALSalina...... Kan 045o 4.WJBO Baton Rouge...... La StWD . ...Del S Several listenersinthe WOW months and days *KSLSalt Lake City..Utah W 116o WJJD Chicago IllU area have been winners so far in I thought I *WWVAWheeling.... .W.Va W t KV00Tulsa .OklaW117o *WAPI Birmingham.....Ala W the contest, which was to end would have a {WHAMRochester ....MY W March 29. new thought for 118o 4.KEXPortland Ore W Sonora Son w IWO WO Ft Wayne.. ..Ind W Among those in the WOW terri- each April day 1 190 tWOA ISan Antonio..Tex W tory who won $25 each are Miss . . and on 120o Elena Bradley, 2228 Burdette, Oma- Monday, I will 1210 *WCAU Philadelphia.. ..Pa W ha, Neb.; Mrs. Paul G. Drager, 2026 endeavor to give CHAB Moose. Jaw .....Seek0XEBMexico City. ..D.F X122o - WFTC- WGRB-IWKBO PaulStreet,Omaha, Neb.;Mrs. to the world to- KSLN-KGFJ-*KVCV-K V EC WMOB-WAJR-WBLJ WCED-JWCBT4MLOF-WITHKBTM-KGHI-KGEK-KHAS4KWG-KFXD-**KHBC-K005 KFJB-KVLB-WJBW- WBHP-WJRD-WJBC-MBOWWS00-WDLP-WESX-WMAW William B. Olds, 2743 Iowa Street, WHOP-WSAM-KVOS-IKELO-KFXJ-KPHO*KWN0-*KGDE-WiL-4KADA1VCOL-WLOGANTHT*WJNO*WRBL-WAYX Omaha, day that which KVNU-KAST-KODL 123o -WMPC-WHBC4WABI*WIBX.WMFR-tWOLS Neb.; MaryJ.Eklund, Iwouldenjoy *KFDA-KPOW WBBZ-WCATMVDSM-WSKB WCPO-WHEY-WCLO.I.WTOL*WAIM*WCAXWLVA WENY Dodgeat115thStreet,Omaha, were it to bounce WINN-WETM-:WHIZ-WGGA*WFOY-WPAX-AINJEJ-WBRB KOVO-:KYUM-KWAT I KANS-*KGLO- KIUL-*WMFG WJBY-WCRW-WEDC-WSBC WSNJ-WGBB-I-WSAY Neb.; Mary T. Macken, 420 North back to me.I *KDON.KPPC-*KROY-*KFXMWGRM-WGCM-KXOX-KBIZ WEBQ-WTAX-WHBU-4.WJIMWFAS-tWSOC-WKOK-WAIN 38th Avenue, Omaha, Neb.; Mrs. :1(PEA-KLAH-KEJ1-KWIC KFOR-*KDLR-KVSO-KW LC124o WSIX*WCOV-WOMT-*WRALWBAX-WBBL-*WHAI-WOCB willcarrythis KHBG-KASA-KWJB-KWIL KALB.WJMC-KOCA-WIBU WLOK-WJWINBIR-WLAG WPID-tiNTMA-WJLS-AWCOU F.H.Melotz,3337 North59th motto before KTWSeattle ..(KWSC)....0(A WREN-KFKURan& City..S1250WTMACharleston ... .8.00WCADCanton( W GN Y)N.Y M Street,Omaha,Neb.,andMrs. me: Every day .LKT MSSanta Barbara...Cal 0 KPAC Port Arthur . TexIN *WDAETampa Fla SfxWCAEPittsbuigh... .Pa S Martha Ottmann, 2425 Mary Street, Aunt Sally KYASan Francisco ....Cal0CERNEdmonton. ....Alta 0 WFBMIndianapolis Ind StWNAC Boston 'MassS in some little .KGGMAlbuquerque..N.M 0tKGBXSpringfield...... Mo S1260 CMBFHavana ..Cuba SWOLWashington. .. ..D.0 0 Omaha, Neb. kind thought to KGC 0Manden ...... N.DK*WHBERock Island...... Island ... ..111S... WX YZ Detroit ...... M1Ch SCJ CB Sydney. . N.S 0 way I will give a IKTFITwin Falls Ida0K FJZFt. Worth.. X E KLLeon ...... Mex MwSPRSpringfield.... Mass M someone." kITYakima Wash 0t.WTCN Minneapolis ..Minn 0,,,,,, W GBPEvansville...... Ind0WNEWNew York (WHB1)S K FOX Long.Beach ....Cal 0WMROAurora... Ill K'ZOO t.WDSU New Orleans La SWKSTNew Castle ... ..Pa 0 Indians to Display Tuesday-I will allow nothing to *KGVOMissoula Mont0**KOILOmaha Neb S WHLDNiagara Falls..N.Y 0*WKNE Keene N.11 S retard my progress today.Iwill : KVOATucson Ariz0KUOASiloam Spgs ....Ark S *WHIGDayton ...... Ohio SWFVAFredericksburg ..Va K KHSLChico.. ..Cal MTAKRGV Weslaco .Tex 012yo WTOCSavannah Ga 0CMKD Santiago.. Cuba0 live above any unkindness that shall *KG LOMason City .Ia0A.,. WOOD -WASHGr. Rapids.SWWNYWatertown, ..N.Y Al Trade Trip Umbrellas be directed my way and will re- KOL Seattle...... Wash0*KVORColo.Springs..Colo 01 ZUO CWJDXJackson Miss 0tW FR RBaltimore .Md S The annual Good Will Tour of member that if I allow inferior per- MIMS Get Falls.. ..Mont S:WI BAMadison, W15 S WISH Indianapolis Ind0*WORCWorcester..... Mass0 K LSOakland .....Cal 0AWR RDallas .....Tex 51310 *WDOD Chattanooga...TennSWTNJ-WCAM-WCAP NJM the Omaha Chamber of Commerce 4. sons to injure me,Iwill then be IWEBC Duluth....Minn S WJ H PJacksonville FlaKWAT R Waterbury ...Conn K will reach Rushville, Neb., at 4:10 inferior myself. 1 K DYL Salt Lake City Utah S*KTRHHouston(ML6N)Tex 0132 o WN ELSan Juan .. .PR S*WJASPittsburgh i .Pa S KA LEPortland .Ore SWLOLMinneapolis...Minn 04 .1 oi, WUBL Sheboygan ..... Wls MWEVD-WHAZ-WBBR NY0 p. m. on Wednesday, May 21, and KFAC Wichita. . : W FBC S Wednesday-IfIfailed in my Los Angeles...Cal 0*KFH .. ..Kan SI aa0 -- AWLAV-* WIZE Greenville ... .. S.0 thereby hangs a tale. KWLM-tWAMIL.W. CLS-WFHR WJPF-WLBJ-WGH-AWDAK WI NX / WSAV-WPER purpose of Monday and Tuesday I *KARM-KCRJ-KSRO-KHUB KCKN-KVOL-KRMD-4.KOME INSGN-WGAU-INSTV-WBRWWHAT-WTALINNBHWBRK Rushville is adjacent to the Pine will use this day to renew my effort KGEZ-*KVSE-KSUB-KPDN AKVOX-:KROC-KWFCKWOS WTRC.WLBC-WGTMAINCMIAWLNH WIVIBOWEBR.I.WMFF RidgeIndianreservation. KMYR-KUINAKXR0-KGFINKWOC-KOCY-AKAND-KFPLi 340 4WFDE-WEXL-WJPR-WDMJIWSJS-tWFBCG-WSAJ-WFIG Three in that direction,To realizeself- KBNO-KVIC-KRBA.KRJF #KTSM-WRIF-*KEY0 WSOYAWTJS-JVVEMP tINLAK-WTELtWRAW:WB RE years ago, when the trippers reached Rushville, improvement, I must have complete KID Idaho Falls IdaM*KRNTDes Moines Ift S1350 *WADC Akron ...... Ohio S.I WORK York Pa 0 alltheIndiansturned I will try again. KSR 0 Santa Rosa Cal0.I.KGHEPueblo Colo M t WSMB New Orleans ....La S out and expressed great admiration mastery over self. RCHartford .. ...ConnS *K MOTacoma mash S4.KSCJSioux City .. la 51360 *WTAQ Green Bay Wls S*W0 for Thursday-Today I will count the K GBSan Diego... Cal °IAMB'SCorpus Christi Tex 0 IWSA ICincinnati...... Ohlo SI W KAT Miami Beach... Fla 0 thegaily -colored Ak-Sar-Ben 1 MG I R Butte Mont SKDTHDubuque ...... la 01370tWSPD Toledo Ohio SIA W F EA Manchester.. ...N.H S trade -trip umbrellas carried by each cost in the expenditure of time and 0KG NODodge City ....KanM IWCOAPensacola .. Fla MWPAB Ponce ...... P.R 0 KFROLongview Tex XNew York'(WAW) S trade -tripper. balance the hours for some work 1 KIDOBoise Ida 0KW KSt. Louis...... MO....MO S tWMBGRichmond..-..Va 0wsTp St. Petersburg ..Fla M and some play. iwill take time to 1 KTSMEl Paso TexMKBWDBrownwood , ..Tex M138oWBN John Changstrom, Vice President ill iyi*WFBLSyracuse ...... N.Y S KSLMSalem(AKLPIN) . Ore0KCPCEnid OklaM1390 WGESChicago of the Omaha National Bank and WCSC Charleston . .S.0 0 laugh and sing. K G ERLong Beach....Cal0WQ BCVicksburg...MISS 0 WTJ SJackson.. Tenn 0 WSAU-WHOQ- KYAN WPASL-WAGE-WDWS-*WEOAWSVS*WMBR*WATL:AWRDO chairman of the 1941 trip, later sent Friday-Today Iwill remember KWLK-KENO-KRLC KELD-KONG-AKTEM-RFGQ WG1-4WGRC-WHDE-4.WIBMWLLH-WABY WBNYAWBTM 30 umbrellas to Princess Blue Water that it would not profit me to gain MTUC1 KERN-KRE-KICA 1W0C-.10/GB-WMIN,WI-ILB WPAY-WRJN-WCBI-VVKWK4.WMFD-WDAS-WRAK-WGBR KGEL-KOBH-KVRS-KlUP tWFOR-1KTOK-KIUN-KFVS140o WHLS-WBTH-WISP-tWJAC *WCBM:WEILK-WETL WM DF at the Pine Ridge reservation, the whole world and lose my peace - A KR KO-KEV R -K R LC-KWYOKLUF-KMAC,KTSW-KFPW WHUB-WMAN:WORD-WBoxWMGA-WCNC4WCOS-WSLB KIUP-KOKO-KGKL*KRMCkORN-INATW-KVED-IKFRU WJHOIWKPT-WDEF-WTCMt WH KY WARM-WHYN:WISE The princess has promised that of mind. Man's greatest possession WING Dayton ...Ohio 5t.WNBc New BritainConn 0 when the trippers reach Rushville is. .. peace of mind. .t K ERN Bakersfield Cal 0*WHOM La Crosse Wis S1410 WA LAMobile. ...AlasKQVPittsburgh ...... Pa 0 this year, 30 Indian princesses will , _,KABRAberdeen...... S.D S WQDM St. Albans...... Vt 0 Saturday-Today I will remember KUJWallawalia-, *KLRA Li*tle Rock...... ArkS142o 1.AWHK Cleveland .ohio.Ohio_ bWFC IPawtucket. , ....R.I 0 be at the depot, each one carrying Was. WLTHBrooklyn NYM that people cannot read my mind or *KTULTulsa ...... Okla SA el WIREIndianapolis ....IndS an Omaha National Bank trade -trip IA KLO Ogden.... --Utah SXFCZSan Luis Po.tosi S.L.P 10 *3- .Ind WA RD-WVFW-WBBC NYM see into the heart of me, so I must WBCIYI Bay City .. MichmWAABBoston.. Mass 0 umbrella. IKMEDMedford. Ore0VFJM Grand Forks .N.D M IWH I SBluefield W.Va M conduct myself in such manner that tKGNCAmarillo. Tex 0A WROK Rockford.. IllM144o #WSFAMontgomery ...Ala M For the fourth year in a row the IKSAN-:KRBM-KORE-KMYC WIVISD-WHFC.MCBS-WLApWILM-WMFJ-WGPC-WAGM there will be no doubt that I am KBPS-9KXL-*KEUB-KGIW 1.*KCNIC-KATE-WMBH WPAD-4.WELL-WJLB-WJMS WMAS-1WEEIHWLEU-WFPG Omaha National Bank will sponsor trying to be a witness for God. KIDW-KWBG-KRLH-KLBMl..KGFF-KRBC-KNETAKABC1450 WPAR-.1.101SLI-WHMA-WA0VWAZL-WMBS.WHDL-WCHV aseriesof daily reports by Bill KVAK-KWAL4KGLU-KFUNWACO-KFIZ-KTRI-KLINT WIVIVA-WG0V1INFMJ-WBMLIWGNC-WSPB-WLPMWMWH Sunday-Six days I have enjoyed 1KFBC-KFMB hFAM-*KRIC-WNOE WHLN-WKMO 4.10/KIP-WRLC-WITIAB-WWDC Wiseman, covering the day-to-day the privilege of work. Pleasure in CJGXYorkton Sask 0IA KSO Des Moines ...... Ia 0 WRNSColumbus... -Ohio0*WHEC Hochester(*WOKO)M progress of this year's trip. KG EZ Kalispell,Mont.K I N Y0KGNFNo. Platte Neb 01460 4VVM PSMemphis....TennM*WH PHarrisburg Pa0 the task that is mine. Today is the CKGBTimmins ...... Ont 0 This year's trip will visit central AKELA Centralia Wash 0*WMBDPeoria. Ill 01470 *WBIGGreensboro .N.0 SWSAN-WCBA AllentOwn.. M I shall use it for Him KDFN Casper. . Wyo 0IAKXYZ Houston Tex0 and western Nebraska and the Black Lord's day. *W GAR Cleveland Ohio 0A WSA R baliRlver ... Mass 0 KGCXWolf Point . _Mont0KC M 0Kansas City.. ..Mo 0180 WHOMJersey Clty.....N.J M Hills, May 18 to 24.Included will and pray for new ways to be of KIE M Eureka ..Cal MKTBS Shreveport ' La 0-` 4WAGAAtlanta Ga0 WHBB-WKBV-WiE116-WKBZWERC-WBOC1WTNIC*WBAB be 83 towns on a 1,760 -mile route, service to God and humanity. KSAM-KBKR-*KROD-KYCAKOTN-KPAB-KDRO-WIGM WOMI-IWOPI-WDAN-WMJMWNLC-WKNY-WGTC-WBTA AKPQ-*KX0-*KVOE-KDB KPLC-*KDAL-KGKY.1.-AKBIX1..... 4.WKBB.WTMV-WMOG- WGILWGKV*WNBFWSTP with a total population of slightly At My Master's Feet KAWM-KOVIDAKRNR1KUTAKNOW-KBST-KNEL-KGFI 4yo *WRDW-WKEU-WRGA WDNC:WGAL-WWSW over 100,000 persons. They tell me have stars in my KWEW-KVWC-KTON-KEYSI KYSM-KPLT-AKGKB-KONB WDBC-WKRO-WMRN VVSYBWIVIRC-AWSLS-WOLF t KSTPSt. Paul ...- .. Minn W1500 *WJSVWashington....D.0 W crown WM EX Boston...... Mass S curtainlowers IKGA Spokane ..Wash T 1510 * WLAC Nashville ....Tenn W Whenlife'slast W KEW Buffalo . ....N.YW More Kind Words down, KO MAOkla. City ....Okla W152o WHIPHammond IndS'WPRPPonce .P.R 0 Because I've been permitted to work 4 K FBK Sacramento.. ...Cal T 153o *WC KYCincinnati....Ohio W for Him- 154o CMBHHavana Cuba S About News Tower To brighten windows that were dull Mexico City . .D.F V155o "Last year I missed one copy and and dim. 156o CMHDHavana Cuba SWQXR New York... ..N.YT surely don't want that to happen XEAWNueva Leon...Mex X157o CEPLLondon...... Ont 0 again."-Mrs. Fred Gottshall, Good - I thank my God if I have eased one land, Kans. 158o *w DRY Waterbury ....Conn S pain away, XEMC Mexico City ...D.F SKITEKansas City.. ... Mo 01590 WAKRAkron Ohio0WA LBAlbany. .. Ga 0 Or caused the sun to shine one day, WCNWBrooklyn.. (WWR Li M "Just eannot get along without Or brought some hope to fainting KPRIC Bakersfield. .. .. Cal 0XEAB Villa Acuna.... Coah s160o it"- Mrs. Gerald L. Jones, Storm heart. Copyright, 1941, by Haynes' Radio Log, P. 0. Box 444, Park Ridge, Ill. Lake, Iowa.. I thank God that I have played a part. "Can't get along without it." - COMMANDMENTS MissNellieBrant, Pawnee City, I ask not for stars to bedeck myPaul Barbour Lists New Books Someone recently asked H. V.Neb. crown, Kaltenborn, NBC news commenta- When for me life's sun goes down. tor, to write out the Ten Command- "I am saving every one so I can I pray but for a humble seat, He Thinks YouShould Readments of his craft. Here they are: make a booklet sometime." - Mrs. Close, so close, to my Master's feet. books F. A. Harriger, Exeter, Neb. PaulB arbour'sfavorite Swell mysteries: "Coffin for De- 1. Be sure of your facts. Well, 'bye for now! often become the favorites of many metrios," by Eric Amber; "Adven- 2.Be sure of your timing. YOUR AUNT SALLY. listeners to "One Man's Family," "I did not get my February issue WOW, via NBC Red,Sundays,ture Into Fear," by Eric Amber; 3. Be sure of your pronuncia- and I am lost without it - that is 7:30 p. m., Omaha time, according"Farewell, My Lovely," by Ray- tion. part of my clock when itstops. to the correspondence which floodedmond Chandler; "The Big Sleep," 4.Besure of your opinion. WOW is my station."-Mrs. Pau- A REAL. PERSON Carlton E. Morse's desk after the line Green, Sioux City, Iowa. recent episode of the NBC serialby Raymond Chandler. 5. Besure of your background. "Mrs. Trogel- has long been a 6.Besure of your quotation. conversation character on the Criscodrama when Paulcasually men- Worth rereading: "The Forsythe "This will be starting my fourth tioned a few of the new books thatSaga," by John Galsworthy; "The 7.Besure of your English. year and I hope I can keep on get- "Vic and Sade" show. That beinghave interested him. ting such a wonderful paper. WOW the case, the cast was right at home Native's Return," by Louis Adamic; 8.Besure of your history. is our favorite station."-Mrs. Steve recently when Mrs. Alvy Trogel of Books recently read and liked are"South Wind," by Norman Douglas, 9.Besure of your sources. Katzer, Montrose, S. D. Bloomington,Ill.,model forthe"From Many Lands,"byLouisand "Short Stories" of Saki. 10.Besure of yourself. script character, came tosee theAdamic; "Watch Below," by Wil- "Itcertainlyisagood News show in person as a guest of Authorliam McFee; "Seven Mysteries of His program, "Kaltenborn EditsTower, so interesting to read."-Mr. Paul Rhymer. She was a next-doorEurope," by Jules Romaines; "Au- the News,"is heard regularly on ??MOVING?? WOW. John D. Bader, 1323 South Alice neighbor of Rhvmer's when he wasdubon's America," by Donald Cil- Please, please, please don't for- Street, Sioux City, Iowa. a boy. rose Peattie; "Since Yesterday," byget to send to WOW your change Frederick Lewis Allen. of address when you move from "I enjoy your magazine very much COLLECTION Exceptional adventure stories areone location to another. VISITS FAIRS and would hate to be without it"- Rudy Vallee has a collection of"Captain Horatio Hornblo wen" by Simply write a postcard, giv- More than 20 county and stateMrs. Paul Summy, Elkpoint, S. D. records that lines the wall on oneC. S. Forester; "Dark Memory," bying your old address and yourfairs have signed for the entertain- side of the big rumpus room in hisJonathan Latimer; "Old Ugly Face," new address, so that you will bement services of Whitey Ford "My subscriptionexpiresthis home. There is a recording of everyby the late Talbot Mundy, formersure to receive your WOW News (Duke of Paducah)this summer.month and I do not want to be show that he has appeared on dur-author of Jack Armstrong, the All- Tower magazine without delay. Whitey will make the route betweenwithout it."-Mrs. LeRoy McCann, ing the past 12 years. American boy. "Plantation Party" broadcasts. Fort Calhoun, Neb. Page Six RADIO NEWS TOWER April 1, 1941 CHEVROLET PLANS SPECIALEVENTS Trip to Camp0 New News Setup Robinson BOMBER CHIEF IDEA MAN THE SPORTS asSpring EYE Setup Plans are being made for an un- By TOM DAILEY Begins WOW Sports Editor usual series of Chevrolet "Man on As news of all types becomes in- theStreet" broadcasts by Foster creasinglyinteresting and impor- Hello, good sports! May from Fort tant, WOW has greatly augmented Itisperfectly natural that any Robinson, Ark., its radio news services. sports chatter in the April News the huge army Recently WOW established a full Tower Magazine shouldcenter camp where half hour of news and sports, under around baseball, most "draftees" the title "The Four -Bell Roundup." becausethisis ofthe WOW This program starts at 5:30 p. m. the month that territory arein week days. sees the umpire training.M a y The first10 minutes amble up,flick expects to take are devoted to local, state and re- home plate with gional news, partly sponsored by his whisk broom, recording equip- BurlingtonTrailways.Thethird ment to the can- five minutes will include baseball replace it in his tonment and scores and up-to-the-minute sports hippocket and remain several information by Tom Dailey for Fal- growl "Play days, describing staff. At 5:45 the regular early eve- ball!" The 1941 camp life as it is baseballseason ning news is continuing. will be off, with Foster May beinglivedby soldiers who are More Kaltenborn days of battling friends and relatives of WOW lis- As thisiswritten, a15 -minute ahead todeter- teners.Dates for the trip had not five -a -week international news sum- mine various Tom Dailey yet been set as this News Tower mary, via NBC, is being planned. league champi- went to press. Also in WOW's schedule is the ons, and, finally, when they're de- During thepast month May's popular "Religion in the News" pro- cided,therewillhe the World's Chevrolet broadcasts, covering gram at 6 p. m. on Saturdays. Series again.Will the Cincinnati ground -breaking ceremonies at the A weekly news analysis program The likeable Nelson Olmsted, whoReds repeat? Will the Detroit Ti- Fort Crook Martin Bomber assem- Glenn L. Martin, famous bomberby H. V. Kaltenborn has beenis master of ceremonies for the newgers win the American League flag bly plant created nation-wide atten-manufacturer, being interviewed forscheduledforSaturdaysat6:45"What's YOUR Idea?" program,again? tion. Included were interviews withWOW listenersatthe Omahap. m. heard Sundays at 5:30 p. m. for Nine Old Men army and construction officials, andChamber of Commerce by Chevro- A semi -news feature, called "Dead-Mars, Inc. Outlined in the dust of home plate a "scoop" interview with Glenn L.let's Roster May. line Dramas," will be heard at 9:30 are several immortal names we could Martin,presidentofthe bomber on Sunday nights, and another, use as our starting catcher today, building company which bears his called "Defense for America," has butsupposewe appointGabby name. When the Fort Crook plantWaring Offers Prizes been set for 9:30 p. m., Saturdays. Hodiak Wins Second Street for that job. gets into production, Martin will be Special Events Gabby was the one-time catching the world's No. 1 airplane bomber For College Songs In addition, many spring special Star Roleon NBCmate of "Big Train" Walter John- manufacturer. Fred Waring is offering a strikingevents are planned by Foster May The assignment of John Hodiakson, and he's the man who caught Landi in Omaha gold -finished engraved trophy to thein connection with the Chevroletto the role of "Steve Benton" ina ball thrown from the top of the Another interesting recent inter- "Man on the Street" program. In-the "Wings of Destiny" programWashington monument - backin college singing group which, in thecluded is a series of broadcasts frombrings Mr. Hodiak's list to six cur-1908."Old Sarge" Street,inhis view on the "Man on the Street"opinion of judges, gives the best day, set an American League record program was Miss ElissaLandi,rendition of the official college songFortRobinson,Arkansas,whererent radio assignments. He is also famous authoress, stage and screenWaling has written for them. many boys from the WOW terri-heard on WOW in "Arnold Grimm'sfor most chances accepted by a tory are draftees.(See column 1 Daughter," "Girl Alone" and "Guid-catcher -924 of them in 1909, but star, who came to Council Bluffs Fred introduced over 50 original ing Light." to speak before the Women's Insti-alma mater and fight songs on hisfor details.) he also made four errors in a game Other spring special events, of a "Wings of Destiny" is heard onback in 1905. tute.Foster caught Miss Landi at"College Smoker Nights," including WOW at 9 o'clock, Friday nights. theluncheontableatMunicipalone for Nebraska. semi -news character, include plans Who are all those fellows stand- Airport. for WOW's special coverage of the ing around the mound out there? Other notable and special events annual Good Will Trip ofthe John Barrymore has made goodWell, we're going to have a tough on the Chevrolet microphones in-IN THE SPRINGTIME Omaha Chamber of Commerce, un-asaradioactor.Rudy Vallee'stime picking a pitcher to start our cluded Verne Marshall, Cedar Rap- Pauline Byrns, the pretty miss ofder sponsorship of the Omaha Na-sponsor (Sealtest) has renewed Bar-game today.Alexander, Johnson, ids, Iowa, editor and national chair-"Six Hits and a Miss," and Jerrytional Bank, and,asusual,therymore's contract for 13 weeks. Young, Waddell, Reulbach, Mathew- man ofthe No Foreign WarsPreshaw, one of the Six Hits, willbroadcasting of Ak-Sar-Ben races, son, Joss, Haines, Coombs, Bender, Committee; James T. Johnston,make theirs a springtime wedding.thisyear under sponsorshipof Brown-and others. Well, we need warden of Alcatraz prison; Dr. PaulPepsodent's Bob Hope was Cupid'sFalstaff. a lefthander to start today, so sup- assistant. pose we nominate Rube Marquard. Sassini and Mrs. Sassini, war refu- SORE FEET Rube won 19 consecutive games in gees; special event from the annual 1912, pitched a no -hit game in 1915 convention of the Nebraska Motor Kysers Homeon and was sold to the Giants for the Dealers' Association; roundtable dis- then record -breaking sum of $11,- cussion on employment possibilities WELCH STAR Picture Postcards 000. We won't worry about pitchers at the Fort Crook Bomber plant; The Chamber of Commerce of in our "Immortals" lineuptoday. speech,Central High School, on Rocky Mount, N. C., is issuing post- Look them over! "How Propaganda Affects Public cards with Kay's picture and a pho- For first base, it's "eeny-meeny- Opinion." tograph of his mother's beautiful miney-mo" between Fred Merkel, home. A note on the writing side Frank Chance and George Sisler. explains that it was there that Kay We'll settle for "Gorgeous George," Justa Pooch, But first heard the chant of the tobacco member of the Hall of Fame, who auctioneer, now heard on his Lucky led American League batters in 1920 He Saved a Life Strike "Kollege of Musical Knowl- and 1922.In 100 and more games, Skippy is just a pooch of uncer- edge" programs. he equalled the batting record of tain ancestry, but today Skippy is a The average singer is happy with .420, and he batted safely in 41 con- hero. a vocal range of an octave and a secutive games in 1922. Some weeks ago Skippy was half, so Jane Wilson, songstress on At the Plate given a new home through the Little Fred Waring's Chesterfield "Pleas- And down here as we approach Doghouse program conducted on ure Time" broadcasts, must be dou- the keystone sack we see John Ev- WOW by Aunt Sally.The new bly happy, because her song span ers,still arguing with the umpire. owners operate an apartment house. runs from F below middle C to, F Is he 0. K. for second base? He The other morning Skippy stood above high C-three octaves in all. was a cog of the great Tinker -to - outside an apartment door, whined Evers -to -Chance combination, you and acted strangely. He could not know, and before today's game is be persuaded to leave. Soon he be- NEW HOME over, perhaps we'll use thattrio gan to bark furiously. A janitor Eddie "Rochester" Anderson, the again, just for the sake of memory. unlocked thedoor and founda valet de luxe to Jell-O's Jack Benny Let's get Larry Lajoie to warming woman on the inside in the act of on the latter's radio funfests, moves up for second also. We'll need him. committing suicide by the gas route. into his new Central Avenue home Among the many great short- She was revived, and now gives this week.Central Avenue isto stops, it might not be a bad idea to Skippy full credit for having saved Los Angeles what Harlem isto name John McGraw, "Little Napo- her life. New York.Eddie'snew place leon," for that starting job today. The owners of the dog are Mr. boasts 11 rooms, including a small He's a fighter-and "heady" enough and Mrs. Arthur Moore, who related auditorium, where "Roch" shows his for the job. the story of Skippy's heroism to own home movies. Now we come to the hot corner, WOW's Aunt Sally Dee. third base!Who'llitbe?Well, standing here in the shadows are PATRIOTIC Jimmy Collins, Frank Baker, Pie McGEES WIN LittleMartha Tilton,currently Traynor and Heinie Zimmerman. With a margin of landslide pro- heard over NBC from Hollywood, It's a tossup. Let's use Traynor to portions, Fibber McGee and Molly lends a patriotic air to the studios. start. He hit for the cycle in a game havebeenvoted"mostfavorite She sports a tiny American flag on back in1923 and participatedin comedy act" and "conductors of the a fingernail. four twin killings on July 9, 1925. most popularairprograms"by He was on America's All -Star team newspaper readers who participated for seven straight years. He'll do. in the 11th annual Milwaukee Jour- Now for the outfield. And, as we nal radio poll, just completed. ? Your Last Copy ? gaze out over the left, center and Eleven firsts went to NBC people Yes, sir! Simply turn to page 8, right field gardens, our vision be- or shows. One trial performance has wonwhere your name and address is Guess who this is?If you can't,comes hazy with so many men who Classed by Edgar A. Thompson,Betty Moran, youthful radio and stamped on the margin. The date you're slipping!It's none other butare just as good as the next one. Milwaukee Journal radio editor, asscreen actress, a permanent place in your News Tower subscriptionthe lad with the sore feet - "TheSmacking his han't1 into his glove on the most successful poll of its typethe cast of "Dear John," NBC -expires is printed here."4/41" Duke of Paducah," otherwise Whiteyhis right hand is the "Gray Eagle," ever conducted by the paper, votesWOW Sunday evening serial, star- means April, 1941.If your sub-Ford.Surveys show women areTris Speaker, who threw and batted were mailed from every Wisconsinring Irene Rich. Betty succeeds to scription expires soon, RENEWga-ga about the comedy hedis-from the southpaw angle. Standing community with a postoffice andthe role of Carol Chandler, left va- now! Just send your name, ad-patches on Brown & Williamson'sbehind him is "Scoops" Carey, the numerous communities inIllinois,cant when Martha O'Driscoll left dress and 50 cents to WOW ! "Plantation Party" shows, Wednes-great base -runner. Ty Cobb, one of Iowa, Michigan and Minnesota. the cast to resume her screen career. day nights on WOW. (Continued on page 7) April 1, 1941 RADIO NEWS TOWER Page Seven SIX SHOWS YOU ENJOYEVERY WEEK B S- H Programs 'Frank Munn Sets Featuredon NEW "MERRY-GO-ROUND" SINGERS Recordson Introducing Conrad Thibault, This Page baritone,and Lucy Monroe,so- Two Shows Three familiar household prod- prano, the new stars of "Manhattan Eighteen years a top favorite ra- ucts-Bayer's Aspirin, Phillips Milk Merry -Go -Round," over WOW, dio soloist! of Magnesia and Dr. Lyons Tooth- Sundays at 8 p. m., via the NBC That's the record (but only one powder-bring WOW listeners the Red coast -to -coast network.The of many he holds) of Frank Munn, programs and personalities featured Men -About -Town, vocal group, tenor on the Bayer "Album of Fa- on this page.All six shows are augmented by a chorus and an en- miliar Music" and Phillips' "Waltz produced and placed on WOW by larged orchestra, support Thibault Time" programs, heard on WOW. the Blackett-Sample-Hummert, Inc., and Miss Monroe on the Dr. Lyons Munn's length of service enter- advertising agency, N e w York Toothpowder show. taining American loversof good office. Thibault,aprominentoperatic music dates from just a couple of The Bayer programs are: concert and radio artist, has sung months before WOW came into "The American Album of Fa- with the Philadelphia Grand Opera being! miliar Music," heard Sundays, Company, the Philadelphia Orches- Here are some of Munn's other 8:30 to 9 p. m., on WOW and tra and in concerts. He also has records: 66 other stations. long been a top favorite with Amer- Munn lived for 40 years in the "Young Widder Brown," ican radio audiences. Bronx; moved to Long Island heard Mondays throughFri- Miss Monroe, frequently referred only a short time after his mar- days at 3:45 p. m. on WOW to as the Star-Spangled Soprano, riage in 1936. and 52 other stations. for her brilliant rendition of the Munn has served the same The Charles H. Phillips Chemical national anthem, has had a notable sponsor for a longer continuous Company programs career in both light and grand opera. period than any other star on "Stella Dallas," heard Mon- Her singing was featured in the the air. days through Fridays at 3:15 World's Fair production of "Ameri- Munn has a perfect broadcast p. m., and can Jubilee."She, too, is a star of attendance record.He's never "Lorenzo Jones" immediately the concert stage, and has been in missed a performance! following. great demand on the air for guest Munn refuses to keep a scrap- "Waltz Time," heard B p. m., appearances. book-which, within "the biz," Fridays on WOW and 61 other CONRAD THIBAULT, whose The acquisition of these two bril- isprobably his most unusual NBC Red network stations. full, rich baritone voice has returnedliant vocalists, with the augmentedLUCY MONROE, charming young record. The R. L. Watkins Company pro-to WOW. He is a new soloist onorchestra and chorus, did not changesoprano, who is co-starred on the So much for his records. grams are: theSunday night "Manhattanthe format of this popular musicale,"Manhattan Merry -Go -Round" with Munn's father was a policeman- "Manhattan Merry -Go - Merry -Go -Round" program for Dr.which has been a ranking nationalConrad Thibault. She has appearedyes, an Irish "copper." Frank him- Round," heard Sundays at 8 p. Lyons Toothpowder. favorite since November, 1932. Thesuccessfully with the Metropolitanself started life as a factory worker m., on WOW and on 39 other "ManhattanMerr y- Go -Round's"Opera. in an embroidery plant. NBC Red network stations. producers, Frank and Anne Hum- Munn, in 18 years on the air, has "BackstageWife," heard"Stella Dallas" Now mert, are retaining their successful never sung on a sustaining (non- Mondays through Fridays at 3 formula while adding even moreMonroe Records commercial) program. p. m. on WOW. InItsFifth Yearmusical production effects. Anne Elstner, who plays the title National Anthem role in the beloved NBC Red serial,Abe Lyman Long A new recording of "The Star- "Stella Dallas," is heard week days Spangled Banner," commemorating SONG BIRD on WOW at 3:15 p. m. This pro- the 10th anniversary of its adoption gram is now enjoying its fifth con- On "SweetMusicby Congressional act as the national secutive year on the air. Miss Elst- Abe Lyman has always been longanthem, was presented recently by ner was born at Lake Charles, La.,on "sweet" music. With the intro-Lucy Monroe, new soprano star of is5 feet 5, and likes to cook andductionof "swing"ofthe "hot""Manhattan Merry -Go -Round," and putter around the house. Her mothertype, he added an accordion andCharles O'Connell, RCA -Victor offi- was a musician, her dad a poet.electric organ. The result was thatcial,toBrigadier General Edwin Miss Elstner made her professionalhis Friday night "Waltz Time" pro-Watson, who accepted the gift for debut doing solo dances and char-gram became one of America's fa-the President. acterizations in costumes of her ownvorites.He tossesin about one design. She was with the Theater"swing tune" on each show, which Guildbeforejoiningthe"Stellaseems to be just to show the cus- Dallas" cast. tomers his band can do it. THE SPORTS EYE (Continued from page 6) SHE'S A "G -GIRL" IN SEVENTH YEAR the greatest players of all time.It Gail Henshaw has been assigned Vivian Fridell and Ken Griffin,would take pages totellof that the Alma Craig role on "Backstageco-stars of "Backstage Wife,"fellow'saccomplishments.Others Wife."It's a "G girl" part.Cur-started their seventh year togetherfrom which to choose today are rently on the same show, Normaninthat NBC serial on Tuesday,Fred Clarke, Wahoo (Neb.) Sam Gottschalk isplaying hisfamiliarFebruary 25. Scarcely had they fin-Crawford, Goose Goslin, Harry Sago role plus the role of Jim, aishedthatcelebration,however,Hooper, Shoeless Joe Jackson, stage. manager. Vivian Fridell, starwhentheywereremindedthatWillie Keeler, Babe Ruth-and on of the "Backstage Wife" series, pre-they'll be starting their sixth yeardown the line.Just because three sented her father with a very lushon the NBC Red network March 30.can play, and no more, let's name birthday gift when she went home"Backstage Wife" is heard MondaysRuth, Speaker and Crawford. to Milwaukee for his birthday partythrough Fridays at 3 p. m., Omaha Perhaps our starting line-upof recently. It was Viv's pay check fortime, over WOW and the NBC Redold-timers won't agree with yours. that week. network. Perhaps it won't agree with the old- BETTY GARDE, combines beauty time players themselves, but withJEAN DICKENSON, rated as ra- and histrionic ability, as one of the 13 MORE WEEKS The Watkins program,"Back-so many fellows who have donedio's top soprano by many critics, stars of the "Lorenzo Jones" cast, Sons of Pioneers, cowboy singersstageWife,"celebratedthefifthwonders on the diamond, it's prettyis heard Sunday nights on the Bayer heard over WOW Monday throughand instrumentalists on the Camelyear of its existence recently, anddifficult to make choices. "Album of Familiar Music" pro- Friday afternoons forPhillips"Uncle Ezra" program, were givenall that time Vivian Fridell has been "It isn't that you won or lost, butgram. She's also been a Metropoli- Chemical Co. a 13 -week renewal. its star. how you played the game." tan Opera star. MAESTRO "STELLA" 018 YEARS o STAGE WIFE SERIAL STAR

ABE LYMAN, conductor of Phil-ANNE ELSTNER, is "Stella Dal- lips' "Waltz Time," on Friday VIVIAN FRIDELL, was a Wis-NED WEVER, plays an important las" of the serial story heard Mon-FRANK MUNN, tenor star of theconsin coed who majored in "homerolein "Young Widder Brown," nights on WOW. He probablyday through Friday afternoons on ec," but time makes radical changes.Monday -through -Friday Bayer af- holdstherecordforcontinuous Bayer "American Album" Sunday-Now she's star of "Backstage Wife"ternoon serial. Many will remember popularity among dance band lead-WOW. She came to radio from thenighter and soloist with Abe Ly-(Watkins products), heardafter-Ned in his former role of "Dick ers for the last 20 years. Broadway stage. man's Band on Friday nights. noons, Mondays through Fridays. Tracy." R LESSEN DOROTHY - RETURN POSTAGE GUARANTEED BOX 183 Sec. 562, P. L. & R. U. S. POSTAGE To: Radio Station WOW I 2-4 I Omaha, Neb. PAID OSMOND NE BR Omaha, Neb. Page Eight RADIO NEWS TOWER Permit No. 257 WOW'S APRIL NIGHT SCHEDULE Your News Tower Subscription ENDSon Date Near Your Name ABOVE. "4/41" Means This Is Your Last Issue!

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