Infancy Series – Content Matrix

On Your Mind Patient Feedback Featured Act Now & Alert Segment Intro & Audio Burning Question ( Links &Video/Tool ) Questions Resource Topics Intro: Welcome home! • Caring for Your Checking In Act Now: Newborn 1 “Will life ever be the Week 1 well-baby appt (Audio Support): • Sign up your partner (KidsHealth) Week 1a same?” scheduled? Life with baby is • Adjust birthdate • Med Terms all new & very Search (NIH) different

• C-Section recovery • Childbirth side effects Intro: Early • Feeding (breast and bottle Do you know signs of Mom/infant care guidance) serious postpartum 2 (incl. recovery Alert: Safe sleep info • Umbilical cord & circumcision complications that Week 1b from vaginal care need medical birth) • When to call the doctor attention? • Baby’s first checkup • VIDEO: Diaper changing 101 Intro: Early care; mom anxiety; “My baby isn’t • Catching Up on feeding sleeping much at Missed Sleep Act Now: Sign up your Are you having any 3 night ... so (Nat’l Sleep Checking In partner breastfeeding Week 2a I’m not. We’re both Foundation) (Audio Support): challenges / problems? crying a lot! What can Be patient as you • Med Terms I do?” & baby adjust Search (NIH)

• What’s in the diaper? • Whooping cough vaccine • Newborn moods Intro: Help from Alert: Crying & shaken • Baby acne Have you gotten a 4 partner, family, baby syndrome • Side effects from birth whooping cough Week 2b friends prevention • Recovering from a C-section vaccine? For Breastfeeding Moms: • Soothing tender nipples • Coping with engorgement

Infancy Series – Content Matrix

On Your Mind Patient Feedback Featured Act Now & Alert Segment Intro & Audio Burning Question ( Links &Video/Tool ) Questions Resource Topics • VIDEO: 5 S’s of comforting

Intro: New mom “I’ve been feeling uncertainty; down for a few days • Breastfeeding, mom-baby Do you know when to now. Is this the ‘baby Pumping & Milk adjustment Act Now: Prepare call the doctor and 5 blues’? Is it Storage (NIH) questions for 1-month when to seek Week 3a postpartum Checking In wellness visit emergency care for • Med Terms depression? How do I (Audio Support): your baby? Search (NIH) know?” Hold baby close

• Coping with crying • Heading out with baby Feeling really down, Intro: Crying & Alert: Using swaddling • Exercise & breastfeeding 6 anxious and/or Soothing; correctly • Feeding on schedule or cue? Week 3b overwhelmed for more PURPLE crying • Skin-to-skin benefits than 2 weeks? • Baby blues or PPD? • TOOL: Safe sleep tips Intro: 1 month well-child visit; postpartum • Postpartum follow up “How do I get some Support 7 Act Now: Adjust ‘mothering’ for me— International Week 4a Checking In birthdate if needed the mom?!” (Audio Support): • Med Terms Coping with this Search (NIH) huge life change

Infancy Series – Content Matrix

On Your Mind Patient Feedback Featured Act Now & Alert Segment Intro & Audio Burning Question ( Links &Video/Tool ) Questions Resource Topics • Your baby at 1 month Intro: Spit-up, • Tummy time Have you scheduled

8 digestive • Germs! your postpartum Alert: Get the flu Week 4b problems and • Continue skin-to-skin contact follow-up appointment vaccine tips to help • VIDEO: Feeding milestones for 0– yet? 3 mos. Intro: Smiling baby; dev. “My baby is still so milestones • Tracking Your unpredictable about Act Now: Get a Baby’s Milestones 9 when he eats and supportive word with Checking In (CDC) Week 5a sleeps. How long will our Checking In audio (Audio Support): it take to get him into clip • Med Terms All babies are more of a routine?” Search (NIH) different

Alert: Moms need other • Toys for your newborn

moms; overcoming • Pumping & bottle feeding 10 Intro: Skin-to- feelings of isolation; • If you supplement with formula … Week 5b skin contact; where to find support • Development and preemies feeding groups • VIDEO: SIDS prevention Intro: Predictable feeding and sleeping “Our baby cries a lot, Act Now: Get a • Infant soothing unless she’s being supportive word with tips (Healthy 11 Checking In held. Why does she our Checking In audio Children) Week 6a (Audio Support): cry so often? What clip • Med Terms Bonding with can we do?” Search (NIH) baby

Intro: Baby’s • End-of-the-day fussiness Staying aware of signs new moves; • Infant massage of serious postpartum 12 more control of Alert: Protect your baby • Feeding at 6 weeks complications that Week 6b arms and legs; from falling For Breastfeeding Moms: need medical smiling and • Frequency days attention? cooing • VIDEO: PURPLE Crying

Infancy Series – Content Matrix

On Your Mind Patient Feedback Featured Act Now & Alert Segment Intro & Audio Burning Question ( Links &Video/Tool ) Questions Resource Topics Intro: Time for “I have to go back to yourself; feeling work soon. I'm part down • Childcare happy—part Offerings by State 13 panicked! How do I Act Now: 2-month well- Checking In (Childcare.gov) Week 7a pick a childcare child appointment (Audio Support): provider? What’s best • Med Terms Getting to know for my baby at such a Search (NIH) each other young age?”

• Your baby’s sleep patterns • If you plan to return to work • Your work and its effect on your Intro: Involving Alert: Vaccines and baby 14 your partner; childcare • Workplace support for Week 7b different breastfeeding parenting styles • Vaccinations done at 2 mos. • VIDEO: Importance of vaccinations

Intro: 2-month “Why do some well-child visit; parents refuse • Immunizations vaccines vaccines for their by Age (CDC) 15 Act Now: Sign your baby? What should I Week 8a Checking In partner up • Med Terms do? Is it true that (Audio Support): Search (NIH) vaccines can be Small goals harmful?”

Intro: Your baby’s • Your baby at 2 months Will you allow your healthcare • Don’t have to be perfect 16 Alert: Infants and RSV: baby to receive the 2- provider is in • Still recovering? Week 8b What you need to know month vaccines if your corner; • Enough iron for baby? he/she is able to? share how you’re • VIDEO: Infant play doing

Infancy Series – Content Matrix

On Your Mind Patient Feedback Featured Act Now & Alert Segment Intro & Audio Burning Question ( Links &Video/Tool ) Questions Resource Topics Intro: Baby’s motor skills; “My baby’s growing, • Raising constant learning gaining weight and is Multiples pretty cute. But is she (Multiples of 17 Checking In doing what she Act Now: Adjust America) Week 9a (Audio Support): should be doing now? birthdate Getting into a Is she developing • Med Terms rhythm with OK?” Search (NIH) baby

• When will crying stop? • Can you spoil a baby? Intro: Siblings & Alert: Baby’s language 18 • Getting enough sun & vitamin D pets with a new skills begin now Week 9b • How to stop the spit-up baby • Diaper rash • TOOL: Milestones checklist Intro: Worrying about baby not getting enough “Just when I think milk; feeding • Breastfeeding we’ve got this feeding Act Now: Check out our guidelines Articles (Healthy 19 thing down, my baby Infancy FAQ Library Children) Week 10a either stops drinking Checking In as much milk or • Med Terms (Audio Support): seems ravenous for Search (NIH) We’re here for more. Is this normal?” you!

• Heading back to work • Balancing work and family Intro: You and 20 Alert: Injury prevention • Cradle cap your partner; Week 10b & safety • Continuing skin-to-skin contact communication • VIDEO: Infant expressions, gestures Intro: Childbirth “My partner and I Act Now: Check out our • Health 21 recovery takes don’t seem to have Library of Infancy Screenings for Week 11a time; lingering much intimacy Articles Women, 18-39

Infancy Series – Content Matrix

On Your Mind Patient Feedback Featured Act Now & Alert Segment Intro & Audio Burning Question ( Links &Video/Tool ) Questions Resource Topics postpartum anymore. We’re (MedlinePlus) symptoms both tired or just • Med Terms don’t feel like it. Search (NIH) Checking In Sometimes I wonder (Audio Support): if we’ll ever have sex Your partner again.”

Intro: Baby • Pacifiers & thumb-sucking gaining control • Stress and exhaustion in first 22 of arms and legs Alert: Sexual desire and weeks back at work Week 11b to prepare for depression • Keeping your baby safe sitting, crawling, • VIDEO: Car seat safety walking Intro: When “Other parents have baby is more of a consistent overstimulated; feeding and sleeping • Baby and cues to watch for schedule with their Act Now: Test your Toddler Play 23 babies now. Our baby baby knowledge with Ideas (NHS) Week 12a Checking In is still unpredictable. our True or False quizzes (Audio Support): How can we get her • Med Terms Sleep and into more of a Search (NIH) feeding routine?”

Intro: Your On Your Mind: Have you been feeling baby’s • Rolling over? really down, anxious 24 Alert: Can things be too developing • Spit-up during or after feedings and/or overwhelmed Week 12b clean? brain; keep • Infant classes about you and your talking to baby • VIDEO: Communication skills baby? Intro: Your 3 • The Good Month old/ “Why does everyone Enough Parent Childcare feel the need to give Act Now: Are you a (Psychology 25 Provider me advice about single parent? Parents Today) Week 13a caring for my baby?” Without Partners Checking In • Med Terms

(Audio Support): Search (NIH) Getting through

Infancy Series – Content Matrix

On Your Mind Patient Feedback Featured Act Now & Alert Segment Intro & Audio Burning Question ( Links &Video/Tool ) Questions Resource Topics the tough days

Alert: Developmental • What to expect from your 3- Intro: Crying; NPS: How likely is it red flags month-old 26 friends & loved that you would • Cradle cap Week 13b ones; babies recommend our • Your baby’s playtime can’t be spoiled hospital? • TOOL: Babies and emotions Intro: You and your partner react differently “I’m home with the Act Now: Have you to change; ask baby; my partner is at signed your partner up for help when • Supplementing with formula • Recalled Baby work. We’re for this series? 27 you need it • Bilingual? Babies and language Products (CPSC) so different as a Week 14 • Giving your baby ‘tummy time’ couple now. How can Alert: Safety for your • Med Terms Checking In • VIDEO: Tummy time we reconnect?” baby and pets Search (NIH) (Audio Support):

Support for Dads/Partners

“My baby has begun childcare. How can I Act Now: Get answers • Cereal for sleep? • Understanding Intro: Longer be sure it’s good to FAQs • Teeth are on the way Head Shape 28 stretches of quality and safe? • Ready to roll (Healthy Children) Week 15 sleep; tips for How do I adjust to Alert: Beware: Skin • From sponge bath to tub time night waking leaving my baby with Creams with Peanut Oil • Med Terms • VIDEO: Bathing your baby people I don’t know Search (NIH) that well?” Intro: Cooing, vowel sounds; “Lately it seems like Act Now: Check out our • Babies and food allergies • Treating Baby benefits of my partner and I only weekly Featured • Helping your baby sleep Eczema (Healthy talking to baby talk about the baby 29 Resources independently Children) and things we need to Week 16 • Sex after baby Checking In get done. Is it normal • Med Terms Alert: Cold Meds Are • VIDEO: Your relationship as a (Audio Support): to fall into a rut after Search (NIH) Not for Babies couple Decrease in having a baby?” crying

Infancy Series – Content Matrix

On Your Mind Patient Feedback Featured Act Now & Alert Segment Intro & Audio Burning Question ( Links &Video/Tool ) Questions Resource Topics Act Now: 4-month well- “My baby’s sleeping. child appointment; • What to expect from your 4- My partner’s • Babies and vaccines month-old Will you allow your sleeping. I sleep, but Vaccines (CDC) 30 Intro: PPD in you • Diaper rash baby to receive the 4- I’m still exhausted. Week 17 or your partner Alert: No Benzocaine or • Ready for solid food? month vaccines if • Med Terms Why do I still feel so Lidocaine – Signs of • VIDEO: AAP tips on how to he/she is able to? Search (NIH) tired?” teething and tips for introduce solid foods

pain relief Intro: Comparing baby’s dev to • March of others; typical “How do I learn to Act Now: • Baby’s first cold Dimes: Your milestones slow down and stop • Get answers with our • Spit-up or a digestive problem? Baby's Checkups 31 worrying about what FAQs about infants • How long the cradle cap will last

Week 18 Checking In my baby’s every move • Mold in your home • Med Terms (Audio Support): means. It’s Alert: Search (NIH) Avoid exhausting!” • Fevers and allergies • VIDEO: Baby’s hunger cues comparisons

“Returning to work feels more Act Now: • WMAG: Intro: A regular complicated than I • Check out our Library • Your laughing baby Working Moms 32 nap routine and expected. I thought I of Infancy Articles • Still talking baby talk? Against Guilt Week 19 predictable was ready, but I miss • Breastfeeding & infant sleep schedule my baby desperately Alert: • VIDEO: Baby sign language • Med Terms when I’m away. What • Say no to added salt Search (NIH) can I do?” Intro: Expressing Act Now: breast milk; “My baby used to be • Background noise & language • Test your baby • KidsHealth: returning to a great sleeper at learning knowledge with our Sleep and Your 4- 33 work night. In the last few • Caring for baby’s teeth True or False quizzes to 7-Month-Old Week 20 weeks that's changed, • How language develops

Checking In and he’s waking up • VIDEO: Developing • Med Terms Alert: (Audio Support): more often. Why?” communication skills Search (NIH) • No bottles in bed! Sleep regressions 34 Intro: Bedtime “My baby seems Act Now: • What to expect from your 5- Do you know when to • AAAAI: Week 21 routine ready to start solid • Trust your gut! month-old call the doctor and A Food Allergy

Infancy Series – Content Matrix

On Your Mind Patient Feedback Featured Act Now & Alert Segment Intro & Audio Burning Question ( Links &Video/Tool ) Questions Resource Topics food, but I’m not sure Contact healthcare • Talking to your baby when to seek Overview what to introduce provider about any • Hands as a learning tool emergency care for • Med Terms first, or how much to concerns. • Symptoms of ear infection your baby? Search (NIH) offer. Where do I • VIDEO: Ear infections begin?” Alert: • Food allergies Intro: Baby’s Act Now: • CDC: preference and “What should my • Get answers to your Infant parenting styles baby be doing at this • Treating your baby’s diaper rash questions with our FAQ Development at 35 stage? Is there any • Learning to roll Library 4-6 Months Week 22 Checking In way for me to help • Teething or illness?

(Audio Support): him as he develops?” • VIDEO: Babbling baby • Med Terms Alert: Dealing with Search (NIH) • Choking risks isolation Act Now: “My baby loves • Check out our Library • CDC: sucking her thumb. • Hearing you talk of Infancy Articles Infant Milestone 36 Intro: Learning to Some people tell me I • Tears when you reunite Tracker Week 23 sit should make her stop • Creating a bedtime routine Alert: or she’ll have terrible • VIDEO: Baby tooth decay • Med Terms • Developmental red teeth. Is that true?” Search (NIH) flags Intro: Mom fatigue; taking a Act Now: • Getting and staying fit break; fatigue “My baby’s teeth are • 6-month wellness • CDC: • Development by 6 months coping tips starting to come in. appointment; vaccine Development in 37 • Introducing solid foods And he’s miserable. schedule the First Year Week 24 • High chair safety Checking In What can I do to • VIDEO: How vaccines are • Med Terms (Audio Support): comfort him?” Alert: developed Search (NIH) Keep taking care • Prevent tooth decay of you! Act Now: • What words does your baby • Zero to Three: “We’ve kept our baby • 6-month wellness understand? A Year of Fun Intro: Shyness in a bassinet in our Are you keeping up 38 appointment; key • How your baby learns Activities for You and wanting to room since birth. Is it with your baby’s well- Week 25 developmental • The importance of iron & Baby be with Mom safe to move her into child appointments? milestones by 6 months • VIDEO: Playing to learn math her own room?” • Med Terms skills Search (NIH)

Infancy Series – Content Matrix

On Your Mind Patient Feedback Featured Act Now & Alert Segment Intro & Audio Burning Question ( Links &Video/Tool ) Questions Resource Topics Alert: • Diaper rash or infection? Act Now: “Are baby walkers • 2nd half of baby’s first • What to expect at 6 mos. and jumpers safe? year packed with growth • Choosing a dentist • CDC: NPS: How likely is it Intro: Baby is 6 Some of my friends & development. If you • Sitting 6-Month 39 that you would months old; later have these for their haven’t yet, sign up your • Why your baby’s growth may be Milestones Week 26 recommend our onset PPD babies, but I’ve heard partner for this series. slowing hospital? • Med Terms they can be • TOOL: “Learn the Signs; Act Early” Search (NIH) dangerous.” Alert: development monitoring • Not ready for OJ Act Now: “Everyone says I • Get answers to your should start my baby • Introducing cups and spoons • NSC: Intro: 6 months! questions with our FAQ on solid foods. But • Why you need a will Childproofing: An 40 Continuing to Library she doesn’t like it. She • Signs of developmental delays at Overview Week 27 take care of only wants to 6 mos. yourself Alert: • Med Terms breastfeed. What’s • VIDEO: Screening for PPD • Is stomach-sleeping Search (NIH) wrong?” ever safe? Intro: When Act Now: baby throws you • Check out our Infancy • Unwanted parenting advice a curveball “My baby still isn’t • CPSC: Library Articles • Relieving teething discomfort 41 sleeping through the Baby Safety Alerts • Your detailed list for childproofing Week 28 Checking In night. What am I Alert: • VIDEO: Childproofing & baby • Med Terms (Audio Support): doing wrong?” • The top safety hazards safety basics Search (NIH) Overcoming for your baby challenges “My baby’s weight Act Now: • Look who's sitting now! gain is starting to • Check out our True or • Care.com: Intro: Word • Can I teach my baby sign Have you started slow down. How can I False infancy quizzes A Guide to Baby 42 recognition/ language? childproofing your be sure he’s getting Clothing Sizes Week 29 Listening to you • Call the doctor—or head to the home to prepare for a the nutrition he Alert: talk ER? more mobile baby? • Med Terms needs?” • Messy diner? • VIDEO: Developmental magic Search (NIH) Cleanliness can wait

Infancy Series – Content Matrix

On Your Mind Patient Feedback Featured Act Now & Alert Segment Intro & Audio Burning Question ( Links &Video/Tool ) Questions Resource Topics

Act Now: • What to expect from your 7- “There’s a lot of • Solo Parent • Check out our Infancy month-old Intro: Babbles, germs going around, Society: Library Articles • Juggling work and a family 43 giggles and your and I’m always afraid Support and Info • Sitting and safety Week 30 own kind of baby my baby will get sick. for Single Parents Alert: • Signs of food allergies talk How do I protect • Preventing whooping • VIDEO: Baby’s first visit to the • Med Terms her?” cough dentist Search (NIH)

Act Now: • Healthy Intro: Feeling • Your baby’s pincer grasp “My baby is teething • Check out our weekly Children: tapped out/ • Putting an end to night waking 44 and has a fever. Does Featured Resource Diapers, Clothing Checking our • Getting ready to crawl? Week 31 that happen with & Poop Articles for • TOOL: Encouraging your baby to teething?” Alert: answers crawl • Med Terms • Time to childproof Search (NIH) Intro: Baby “I’ve been our baby’s Act Now: crying when held primary • Trust your gut! • Healthy by others; • Helping your baby fall asleep on caregiver since birth. Contact healthcare Children: separation her own Now my partner provider about any Your 7-Month- 45 anxiety • Dealing with mold in your home is hesitant to dress or concerns. Old's Week 32 • Still seeing cradle cap? bathe her. He thinks Development Checking In • VIDEO: Early learning she prefers me for Alert: (Audio Support): (Montessori) • Med Terms those things. How do • Keeping babies Letting your Search (NIH) I help him feel more and pets safe together partner take lead comfortable?” Act Now: • Check out our Infancy • Is TV OK for your baby? “Why does my baby Library Articles library How are you doing? • Talking Is Intro: Trying to • Balancing work and home 46 get so frustrated— articles Have you been feeling Teaching fit it all in; time • Occasional breastfeeding Week 33 even angry— really down, anxious for you • Preventing childhood obesity • Med Terms sometimes?” Alert: and/or overwhelmed? • VIDEO: Sitting position Search (NIH) • Hidden bath-time dangers Intro: Crawling, “My baby has been Act Now: • What to expect from your 8- 47 • KellyMom walking, eating more solids • Listen to our Checking month-old Week 34 exploring lately. Is it time to In audio support. • High chair safety • Med Terms

Infancy Series – Content Matrix

On Your Mind Patient Feedback Featured Act Now & Alert Segment Intro & Audio Burning Question ( Links &Video/Tool ) Questions Resource Topics wean him from • Developing a nap schedule Search (NIH) nursing?” Alert: • Your budding linguist • Preventing • TOOL: Developmental screening early tooth decay “My baby has been Act Now: • Is your baby trying to manipulate • Easter Seals: babbling more, and is • Infancy FAQ Library you? Easter Seals' Intro: Infant 48 starting to imitate • Expanding your baby’s menu Developmental classes; feeling Week 35 sounds. Is she trying Alert: • The weight gain slow-down Screening isolated at home to communicate with • Protect your baby • TOOL: Height predictor • Med Terms me?” from burns calculator Search (NIH) “I thought taking care Act Now: • Healthy of my baby would be • Get ready for the 9 Intro: Tears • Losing your pregnancy weight Children: 10 easier as he got older, month well-child when you • Switching from bottle to cup Milestones to 49 but I’m more appointment reconnect; taking • Starting to crawl Watch for by Age Week 36 exhausted than ever. a break when • Learning to walk 5 How can I get back to Alert: you need it • VIDEO: Baby’s first steps feeling like my old self • Window treatment • Med Terms again?” cord safety tips Search (NIH) Intro: Crawlers, • American walkers and Act Now: Academy of • When to start brushing baby’s childproofing “My baby’s crying • Try our Infancy True or Pediatric teeth 50 has been escalating False quizzes Dentistry: Info & • Does your baby need shoes? Week 37 Checking In lately. Is something Tips on Baby • Baby on board: Traveling by plane (Audio Support): wrong?” Alert: Teeth • VIDEO: Taking care of baby teeth A dentist for • In case of poisoning • Med Terms baby? Now? Search (NIH) Act Now: “How do I choose the • Healthy • Prep for your baby’s 9 • Cups, spoons and eating Intro: Dinner as best childcare option Children: month well-child visit • Disciplining your baby? 51 a family; for my baby? I’ve Preventing Early (w/ what to expect link) • Setting limits to keep your baby Week 38 including baby at been home with him Tooth Decay safe mealtimes so long—will he be Alert: • VIDEO: Reading to your baby • Med Terms OK?” • Lithium disc batteries Search (NIH) 52 Intro: 9 Month “I'm worried that my Act Now: • What to expect from your 9- NPS: How likely is it • American Red Week 39 wellness check- baby is getting too • Contact healthcare month-old that you would Cross: Infant &

Infancy Series – Content Matrix

On Your Mind Patient Feedback Featured Act Now & Alert Segment Intro & Audio Burning Question ( Links &Video/Tool ) Questions Resource Topics up; uptick in big for the infant car provider if your baby • Preparing meals & finger foods recommend our Child First-Aid waking and seat. How will I know has missed any • If your baby is choking hospital? Guide crying when it’s time to vaccinations (w/ link to • Food allergies a possibility? • Med Terms make the switch?” schedule) • When your baby has a fever Search (NIH) • Crawling, sliding or scooting Alert: • VIDEO: Your baby’s ability to Smoke alarms & CO communicate detectors “My 9-month-old is a Act Now: • Academy of messy eater and • Check out our Infancy • Is your baby ready to swim? Nutrition and Intro: Separation keeps throwing food Library Articles library • Should you take classes with your Dietetics: Baby 53 anxiety; tears onto the floor. He articles baby? Food & Nutrition Week 40 when you seems to thinks it’s • Sun safety and your baby reconnect funny, but it’s driving Alert: • VIDEO: Learning through trial and • Med Terms me nuts! How do I • Prevent scalds from error Search (NIH) stop this?” hot water Act Now: Intro: Increasing “My partner and I are • National Library • Check out our weekly mobile baby; be working so hard to be • Raising healthy eaters of Medicine: Featured Resource 54 sure home and good parents but our • Did your baby just say, “Mama”? Parenting Info &

Week 41 vehicle are safe relationship feels like • Have you childproofed enough? Tips Alert: (infant safety it’s suffering. What • Video: Car seat safety • Helping a choking • Med Terms tips) can we do?” baby Search (NIH) Intro: “I work outside the • Center for Early Postpartum home, my baby is in Act Now: Childhood Mental • Preventing ear infections weight loss childcare, and I • Get answers in Infancy Health • How to protect your baby from compare myself to FAQ Library Consultation: 55 illness Checking In stay-at-home moms Infant Toddler Week 42 • When to call the doctor (Audio Support): all the time. I worry Alert: Temperament • Work-life balance That pesky my baby is missing • Don’t Ignore an ear Tool • TOOL: Test your flu IQ pregnancy out because I’m not infection • Med Terms weight with him all day.” Search (NIH) “I’m feeling really Act Now: • What to expect from your 10 • Healthy Intro: When days 56 isolated. My friends • Listen to our newest month old Children: Ask the get busier, take Week 43 aren’t around during Audio message. • PPD … Now? Pediatrician care of yourself! the day, and I don’t • Worried about baby fat? • Med Terms Search

Infancy Series – Content Matrix

On Your Mind Patient Feedback Featured Act Now & Alert Segment Intro & Audio Burning Question ( Links &Video/Tool ) Questions Resource Topics have a social life— Alert: • Shy baby? (NIH) with my baby needing • Install child safety • TOOL: Baby games calendar my attention. How gates can I feel less lonely?” “It’s been more than Act Now: 9 months since I • Infancy True or False • Partner’s parenting style • NIH: Losing Intro: Why isn’t delivered my baby. quizzes • Time for cups and spoons Weight After 57 your baby And I still have • Baby’s favorite toy Pregnancy Week 44 walking yet when leftover pregnancy Alert: • Your baby stuck standing others are? • Med Terms weight. What can I • Childproof your • VIDEO: The Still Face Experiment Search (NIH) do?” appliance cords

“I think my baby can Act Now: • KidsHealth: Intro: understand the word • Check out our Library • Babies at adult parties? Speech, Language • Crawling, stuck Have you kept up with ‘no.’ But she of Infancy Articles • Air travel with baby and Signs of 58 standing, and your baby’s well-child sometimes does • Work/Home life balance Delays Week 45 letting baby work appointments and exactly what I had Alert: • Your baby and your pets on problem- vaccines? • Med Terms said ‘no.’ to. Does she • Secure Furniture • TOOL: Baby symptom checker solving Search (NIH) understand and is she That Could Tip defying me?” “My baby is trying Act Now: • Have a will? Intro: new foods all the • The Child • Check out our Infancy • Baby stuck standing? • First dental time. There’s stuff he Development 59 FAQ library • TV sound on all the time appointment; loves and stuff he just Institute Week 46 • Your baby’s medical care cleaning baby hates. How can I be Alert: • TOOL: Tips for stress-free • Med Terms teeth sure he’s eating • Learning CPR mornings Search (NIH) right?” Intro: Act Now: “My baby is happy, • • Crawling, • Contact healthcare babbles, eats finger • What to expect from your 11- Familydoctor.org: standing, first provider if your baby foods and sits month-old A-Z Infant & steps – and missed any vaccines 60 unsupported, but she • What all that babbling means Toddler Health making sure during this first year (w/ Week 47 isn’t crawling at all • Baby crying when you leave Info you’ve link to schedule) yet. The pediatrician • Sun protection for your baby childproofed • Med Terms isn’t worried, but I • VIDEO: Swimming safety tips Alert: Search (NIH) am. What can I do?” Checking In • Space heater safety

Infancy Series – Content Matrix

On Your Mind Patient Feedback Featured Act Now & Alert Segment Intro & Audio Burning Question ( Links &Video/Tool ) Questions Resource Topics (Audio Support): Development differences Act Now: • Trust your gut! “My baby loves • Family health and your baby Contact healthcare • FDA: Giving Intro: watching TV. I • Ear infection symptoms provider about any Medicine to 61 • Your baby sometimes have him • Switching to a cup concerns. Young Children Week 48 understands watch a show so I can • Baby fat—or fat baby

expressions, tone get other things done. • TOOL: Baby-size percentile • Med Terms Alert: Is this OK?” calculator Search (NIH) • Protect your child— vaccinate! Act Now: • American Red “This may sound • Test your knowledge • The first dentist appointment Cross: Emergency strange, but is there a with our Infancy True or Intro: • Can you discipline a baby? & Disaster Prep 62 right time for a False quizzes • Your baby’s • Is your baby manipulating you? for Families Week 49 woman to consider “Loveys” • Bringing your baby to a wedding having another Alert: • Med Terms • VIDEO: Allergy Protection baby?” • Know the signs Search (NIH) of developmental delays “I think my baby is Act Now: close to walking, • Prepare for your • Reach Out and Intro: which is exciting. But baby’s 1 year wellness • Do they know NO? Read: Read- • Childproofed she’s also started visit • Boosting baby’s vocabulary 63 Aloud Books for home & waking up several • What will be baby’s first words? Week 50 Babies to Age 5 childcare times a night. She Alert: • Raising a bilingual child provider’s home used to sleep • Safeguarding • TOOL: Childcare interactive map • Med Terms through! What’s medication from your Search (NIH) going on?” baby “My baby has decided Act Now: • W.A.T.C.H: Intro: it’s me or no one— • Get answers to your • A first aid kit for your family W.A.T.C.H – • Relationship not even his dad. He baby care questions • Swimming lessons for your Unsafe Toys 64 strain with cries whenever my with our Infancy FAQs baby? Monitoring Group Week 51 partner; breaks partner tries to pick • Bigger babies and walking ability • Med Terms just for you him up. My partner is Alert: • TOOL: Parenting style quiz Search (NIH) really bummed! What • Safe, age-appropriate

Infancy Series – Content Matrix

On Your Mind Patient Feedback Featured Act Now & Alert Segment Intro & Audio Burning Question ( Links &Video/Tool ) Questions Resource Topics do we do?” toys

Intro: You have a 1-year-old! Stay • What to expect from your 12- tuned for our Act Now: • KidsHealth: “This was a crazy month-old NPS: How likely is it Toddler series • 1 Year Wellness visit Feeding 65 year! I can’t believe I • How long to keep breastfeeding? that you would Guidelines Week 52 have a 1-year-old. • Communicating with the recommend our Checking In Alert: What’s next?” childcare provider hospital? • Med Terms (Audio Support): • Car Seat Safety • VIDEO: Development tracker Search (NIH) Happy birthday, Baby!