CANADIAN MUSIC WEEK Canada’s International Music Convention & Film Festival

MARKETING OPPORTUNITIES INFORMATION & RATES WHAT WE ARE ABOUT Now in its 29th year, CANADIAN MUSIC WEEK is recognized as one of the premier entertain - ment events in North America focusing on the business of music. We bring together Sound Recording, New Media and Broadcast for one spectacular week of events... Combining in - formative, intensive conferences, cutting edge trade exhibition, award shows, film festival and Canada’s biggest New Music Festival. Canadian Music Fest spans 5 nights of perform - ances, with more than 800 showcasing bands at 50 live music venues in downtown . All convention functions take place at Toronto’s Fairmont Royal York Hotel.

IF YOU’RE GOING TO PARTICIPATE IN ANY INTERNATIONAL MUSIC CONVENTION THIS YEAR... Make it CMW 2010 - Where Music Means Business! We offer numerous opportunities for your company or organization to showcase its products, services or artists directly to the professionals responsible for shaping the future of music and entertainment and/or the fans who ultimately consume them. Custom and discount packages are available and can be tailored to suit your needs. For more information, contact:

Brian Mortimer Mary Simon V.P. Sales Sponsorship Liaison [email protected] [email protected] 519.963.7247 905.858.4747 x222 WHAT OTHERS HAVE SAID WHAT MEDIA COVERAGE WE RECEIVE “Canadian Music Week has the perfect blend of global and local daytime discussions and Canadian Music Week draws over 850 media representatives in attendance, night-time talent for those of us who want to reach and discover people outside our own bor - providing national and international coverage through print, television, radio, ders.” and on-line outlets; exposure in or on over 80 print publications, 20 television Bill Crandall, VP/GM, AOL Music / NY stations, 40 radio stations, and 60 websites.

“An impressive array of professionals from the music and entertainment industry and an inspir - Coverage has included media sources such as: MTV, CTV, Entertainment Tonight, ing crowd of young talent. I found CMW to be educational, interesting and worthwhile!” Global, CBC The Hour, Toronto Star, National Post, Globe & Mail, Toronto Life, Boris Salchow, Composer, Film, Television, Advertising, Games - Los Angeles Inside Entertainment, Pop.com, Web 2.0 Television, Canada AM, ETalk, Much Music, Report on Business TV, American Songwriter, Audience, Billboard, “In my many workshops and panels worldwide I tell people that CMW is one of the very best conferences to attend. Apart from being very informative it has a real sense of community Canadian Musician, Celebrity Access, Chart Magazine, Eye Weekly, The Georgia about it.” Straight, Radio & Records (R&R), Pollstar, Exclaim! and Songwriters Magazine. David Stopps, Director of Copyright and Related Rights for the Music Managers Forum UK, FML

“With round table discussions, the international lounge, an excellent, vibrant, busy but not overloaded showcase festival, and many other aspects, CMW offers a unique opportunity for Estimated Media Impressions: debating business at a high level, effective networking with Canadians and internationals, and Local (Southern ): actually catching the right acts and bands live on stage”. Advertising: Print, Radio, TV, Direct Mail Rob Berends / Paperclip Agency / / Netherlands 1.5 million people @ 6.7 hits 10 million impressions "The Canadian Music Recording industry has definitely come into its own in the global market place. It was so refereshing to spend a few days with people that really care about music and National & International: the business.” Advertising: Print, Radio, TV, Web, Direct Mail David Foster, Producer / Songwriter 10 million impressions Publicity: Print, Radio, TV, Web “... the best music convention I've attended in years.” 25 million impressions Simon Kellman, New Ventures, Global Digital Business , Sony Music Entertainment NY 2 INTERATIVE MUSIC & MEDIA SUMMIT MARCH 10-12, 2010 Targeting Music & Media business profes - sionals, the Executive Music Conference is the official meeting ground for those who truly shape the music & broadcast indus - tries. A spectacular forum of seminars, de - bates and keynote speakers from around the world focusing on burning issues facing professionals at every level of the entertainment biz. The Executive Music Conference attracts more that 2000 of your colleagues and com - petitors - over 70% VP/Director or higher. Here’s where you meet the trailblazers and vi - sionaries leading us into tomorrow. RADIO ACTIVE CONFERENCE MARCH 10-12, 2011 Radio Active 2011, featuring three days of the finest Radio networking and education, is the ultimate venue for connecting with Radio. There's no better place to interact one-on-one with hundreds of radio profes - sionals - from station management and CEOs to program directors. Running concurrently to the CMW Music & Media convention and festival, you will get access to even more great programming. TUNEUP CONFERENCE

Various Conference Audience: The Canadian Music Week Conference is the largest in Canada, with over 2500 delegates, including: • A&R • International Media • Agents • Lawyers & Financial Advisors MARCH 10-12, 2011 • Aggregators • Managers • Broadcasters – Radio & TV Right brain... meet your left brain. This conference is designed to help the creative talent - • Merchandisers • CD, DVD Manufacturers artists and recording professionals - hone their business skills and mesh them with their • Music Supervisors • Communications & P.R. artistic muse. It’s a total-biz jam session as TuneUP 2010 offers you the chance to interact • Producers • Composers and Artists with the pros from all sectors of the industry. • Promoters & Facility Managers • Digital / Mobile Suppliers • Publishers • Educators • Recording Companies PAST KEYNOTE SPEAKERS AND • Festival Directors • Sales/Marketing & Corporate CELEBRITY INTERVIEWS INCLUDE: • Film & Television Creative Sponsors • Import & Export Companies •Chuck D • Video / Game Producers • Slash • Industry Associations •Cyndi Lauper • Wholesalers, Distributors & • Gene Simmons • Interactive/Internet •Jac Holzman Retailers • David Stewart • Technology Companies • Alanis Morissette •Mathew Knowles • David Foster •Alice Cooper ATTENDEES BY COUNTRY • Bruce Allen •Lionel Richie • Bob Lefsetz •Ice T • Seymour Stein •Robbie Robertson • Tommy Ramone •Daniel Lanois • Terry McBride •Clive Davis • Moby

3 March 9 – 13, 2011 Once a year, the “suits” and the concert-going public meet in venues across Toronto for a single purpose – to hear the hottest acts, famous and unknown. The A&R reps come with a mandate to find next year’s stars, while the fans bring their passion. Whether it’s the next “big thing” or one of today’s hottest hit-makers, you’ll find what you’re looking for at the Festival. MALE/FEMALE RATIO: Festival Audience: 55% MALE 100,000 fans in attendance 45% FEMALE Core Audience: 19 -34 Urban/suburban dweller College educated Technology early adopters 55% 45% Leaders in music trend-setting Active online music consumers Fashion conscious consumers

Some past and present participating venues include: Age Breakdown: 35+ 12-18 (23%) 12-18 • Air Canada Centre •Library Bar, Fairmount • Annex WreckRoom Royal York Hotel 19-34 (63%) • Black Betty • Lula Lounge 35+ (14%) 19-34 • Bovine Sex Club • Masonic Temple • Bread and Circus • • Cadillac Lounge • Metro Toronto • Cameron House Convention Centre • Central • • C’est What • Neutral Lounge Past Years’ Headliners and Featured Artists have • Circa • Opera House included: • Clinton’s • • • Poor Alex Past years' headliners and featured artists have included: Hedley, Daughtry, Katy Perry, • Drake Underground • Rancho Relaxo Bloc Party, The Ting Tings, Anvil, , Our Lady Peace, Marianas Trench, USS, Lights, • El Mocambo • Reverb Plain White T’s, Papa Roach, Buckcherry, 100 Monkeys, Sloan, Fucked Up, Tokyo Police • Gibson Showroom • Revival Club, The New Pornographers, K-OS, Public Enemy, Arcade Fire, Joey McIntyre, Broken • Gladstone Hotel • Rex Hotel Social Scene, Holy Fuck, Alexisonfire, KRS-One, The Hives, RZA, Bedouin Soundclash, • Glenn Gould Studio • Rivoli Missy Higgins, Aaron Pritchett, Finger Eleven, The Dears, Fat Boy Slim, Dillinger Escape • Global Village Backpackers • Rok Boutique Plan, The Breeders, Jully Black, Metric, , Melissa Auf Der Maur, KT Tun - • Graffiti’s • stall, Daniel Lanois, Alanis Morissette, Gordon Lightfoot, Wolfmother, The Pretenders, • Hard Rock Live • Silver Dollar Daniel Johnston, Ace Frehley, Bif Naked, 3 Inches Of Blood, Patrick Watson, Jewel, DOA, • Healey’s • Sneaky Dee’s Xavier Rudd, Tegan & Sara, Cadence Weapon, Wintersleep, Carolyn Dawn Johnson, • Hideout • Sound Academy Copeland, Stars, Great Lake Swimmers, Three Days Grace, The Trews, illScarlett, Jason • Holy Joe’s • Supermarket Collett, Default, , Woodhands, Electric Six, Born Ruffians, Champion, Plants • Horseshoe Tavern • Tattoo Rock Parlour and Animals, The Rural Alberta Advantage, Constatines, Parlovr, Handsome Furs, Dean • Imperial Room, Fairmount • The Great Hall Brody, Stereos, Burnz N Hell, Karl Worlf, Danny Fernandes, The New Cities and thousands Royal York Hotel • Trane Studio of others • Kathedral • Tranzac • Kool Haus • Velvet Underground • Lee’s Palace • Wrongbar 4 CONFERENCES PAGE 6 • EXECUTIVE MUSIC CONFERENCE Presenting Sponsor call • RADIO ACTIVE CONFERENCE Presenting Sponsor SOLD • TUNEUP CONFERENCE Presenting Sponsor * SOLD • GLOBAL FORUM Presenting Sponsor * $25,000 • KEYNOTE SPEAKER $15,000 • ROOM SPONSORSHIPS $10,000 • EXECUTIVE DELEGATE BAG Sponsor * $15,000 • TUNEU P DELEGATE BAG S ponsor * $ 5,000

PAGE 7 • CONFERENCE STAFF WEARABLES * $10,000 • INDIVIDUAL SESSIONS $ 5,000 • NETWORKING BREAKFAST $ 5,000 • COFFEE BREAKS $ 3,000 • INTERNATONAL MARKETPLACE COCKTAIL MIXER $ 2,500 • RAILING SIGNAGE $ 2,500 • FLOOR SIGNAGE $ 1,000

FESTIVAL PAGE 8 • FESTIVAL Presenting Sponsorship * $200,000 • LARGE VENUE CONCERT Sponsorship * $10,000 + • SHOWCASES (Label, Radio) $,3500 + • CLUB SERIES (Multiple Showcases) call • FESTIVAL STAFF WEARABLES $10,000

SPECIAL EVENTS & AWARDS PAGE 9 (Non-Exclusive Rates) ADDITIONAL OPPORTUNITIES PAGE 12 • OPENING NIGHT RECEPTION $10,000+ • CD COMPILATION * $10,000 • INDIE AWARDS $75,000 • DIGITAL MUSIC DOWNLOAD CARD * $ 7,500 • INDUSTRY AWARDS GALA RECEPTION $ 7,500 • STREET BANNERS Starting at $ 5,000 • CANADIAN MUSIC INDUSTRY AWARDS DINNER $20,000 • BADGE HOLDER $ 5,500 • CANADIAN RADIO MUSIC AWARDS LUNCHEON $10,000 • LANYARD * $ 5,000 • CLOSING NIGHT PARTY $10,000+ • HOTEL ROOM KEYS $ 5,000 • HOTEL ROOM DOOR KNOCKERS $ 5,000 TRADE SHOW PAGE 10 • LAMINATE $ 2,000 • NEWSSTAND RACKING $ 1,000 • STANDARD EXHIBIT PACKAGE $ 2,250 • DELEGATE BAG INSERT ( Executive & T une UP) $ 1,000 • PREMIUM EXHIBIT PACKAGE $ 5,000 • EXECUTIVE DELEGATE BAG INSERT $ 700 • TUNEUP DELEGATE BAG INSERT $ 500 ADVERTISING OPPORTUNITIES PAGE 11 • PROGRAM GUIDE See Rate Card SPONSORSHIP PACKAGES PAGE 13 • FESTIVAL POCKET GUIDE See Rate Card • MAJOR $30,000+ • WEB BANNERS See Rate Card • DIAMOND $25,000 • EMAIL BLASTS $ 750 • PLATINUM $20,000 • COUNTDOWN TICKER $ 1,000 • GOLD $15,000 • SILVER $10,000 • BRONZE $ 5,000

*identifies exclusive sponsorships 5 EXECUTIVE MUSIC CONFERENCE - Presenting Sponsor Call for pricing As the Presenting Sponsor you will receive the following benefits: • Company logo identification on Executive Conference Delegate Badges • Company logo identification at all Executive Conference sessions & presenta - tions • Company logo identification in the Official CMW Program • One Full Page 4 Colour Ad in the Official CMW Program • Insert into the Executive Delegate Bag (1500 Qty) • Ten (10) Executive Music Conference Delegate Passes (access to seminars, canadian music fest trade show & film festival RADIO ACTIVE CONFERENCE - Presenting Sponsor $25,000 As the Presenting Sponsor you will receive the following benefits: • Company logo identification at all Radi Active Conference sessions & presen - tations • Company logo identification in the Official CMW Program • One Full Page 4 Colour Ad in thDe Official CMW Program • Insert into the ExeOcutive DLelegate Bag (1000 Qty) • Ten (10) RadSio Active Conference Delegate Passes (access to seminars, canadian music fest trade show & film festival) TUNEUP CONFERENCE - Presenting Sponsor Call for pricing As the Presenting Sponsor you will receive the following benefits: • Company logo identification on Tune Up Conference Delegate Badge • Company logo identification at all Tune Up Conference sessions & presenta - tions • Company logo identification in theD Official CMW Program • One Full Page 4 ColouOr Ad in Lthe Official CMW Program • Insert into the TuSneUp Delegate Bag (1000 Qty) EXECUTIVE DELEGATE BAG • Ten (10) TuneUp Conference Delegate Passes (access to TuneUp seminars, canadian music fest trade show & film festival) $15,000 GLOBAL FORUM - Presenting Sponsor The ultimate all-year-round branding opportunity, the CMW Delegate Bag is one of the most visible items seen at the conference. Distributed to all CMW $25,000 Delegates upon their arrival. A collaboration between the world’s most cutting edge music think tanks charged with Sponsor receives: exploring the present and future landscapes of the international music business. The • Delegate bag imprinted with sponsor’s logo forum revolves around two intimate one hour round-table discussions focusing on se - • One Full Page 4 Colour Ad in the CMW Official Program lected themes. • One Delegate Bag Insert Sponsor receives: • One (1) Executive Music Conference Delegate Pass (access to semi - • Sponsor supplied podium signage nars, • Company logo in the Official CMW Program canadian music fest trade show & film festival) • Company logo on table name cards • Sponsorship recognition on the CMW website • CEO or designate will have the opportunity to introduce keynote • One Full Page 4 Colour Ad in the CMW Official Program TUNEUP DELEGATE BAG • One (1) Executive Conference Delegate Passes (access to seminars, canadian music fest trade show & film festival) $5,000 KEYNOTE SPEAKER You will find the TuneUp Delegate Bag is a great way to market to musician and producers all year round. Distributed to all CMW TuneUp Delegates upon their starting at $10,000 arrival. Every year Canadian Music Week brings in some big names to share their knowledge and Sponsor receives: experience. Some of the previous Keynote Speakers include Gene Simmons, David Foster, • Delegate bag imprinted with sponsors logo Chuck D, Joan Jett, Cyndi Lauper, Clive Davis, Ice-T, Chrissie Hynde, Lionel Richie, Steve • One Full Page 4 Colour Ad in the CMW Official Program Earle and many more. • One Delegate Bag Insert Sponsor receives: • One (1) TuneUp Conference Delegate Pass (access to TuneUp • Sponsor supplied podium signage seminars, canadian music fest trade show & film festival) • Company logo in the Official CMW Program • Sponsorship recognition on the CMW website • CEO or designate will have the opportunity to introduce keynote • One Full Page 4 Colour Ad in the CMW Official Program • Two (2) Executive Music Conference Delegate Passes 6 CONFERENCE STAFF WEARABLES $10,000 Help support today's music & broadcasting students by sponsoring conference volun - teer wearables. Sponsor receives: • Volunteer/Staff shirts identified with sponsor logo. • Sponsorship recognition on the CMW web site • One (1) Executive Conference Delegate Pass

PANEL SPONSORSHIP / INDIVIDUAL SESSIONS $5,000 Sponsorships are available for sessions that occur during the conference. These ses - sions include topics such as: “State of the Industry”, “Deal or No Deal: The Agent Panel” and “Putting Your Music in Film and TV”. Check out our website for a full list of session topics. Sponsor receives: • Sponsor supplied podium signage • Company logo in the Official CMW Program • 1/4 page ad in the Official CMW Program • Company logo on Powerpoint presentation during panel • Right to have sponsor supplied signage at panel • CEO or designate to introduce the panel or keynote • One (1) Executive Conference Delegate Pass

NETWORKING BREAKFAST $5,000 Lure in your select audience to a breakfast and start networking first thing in the morning.

COFFEE BREAKS RAILING SIGNAGE $3,000 $2,500 What perfect networking opportunity doesn’t exist without coffee? Receive a prime advertising location with a railing banner which hangs above the exhibit area at the conference. INTERNATIONAL MARKETPLACE COCKTAIL MIXER $2,500 FLOOR SIGNAGE Take the guesswork out of doing business in the world market and meet potential $1,000 Canadian and International business partners face-to-face. Network with the best, With 2500 conference registrants roaming the Fairmont Royal York Hotel, what a perfect attend panels, and meet the pros! opportunity to advertise. Have us display your free standing sign or a sign on a provided easel.

7 FESTIVAL Presenting Sponsorship Starting at $200,000 As the presenting sponsor you will receive the following benefits: • Company logo identification on all Advertising for the Festival • Company logo identification on Festival Wristbands • Company logo identification in the Festival Pocket Guide • One Full Page 4 Colour Ad in the Festival Pocket Guide • Insert into the Executive & TuneUp Delegate Bags (2500 Qty) • Ten (10) Executive Conference Delegate Passes (access to seminars, festival & exhibits)

LARGE VENUE CONCERT SPONSORSHIP Starting at $10,000 Go all out while Toronto draws on music lovers from around the world and put on a large venue concert in conjunction with Canadian Music Week. Sponsor receives: • Company logo identification on all Advertising for the Concert • Venue signage • Verbal acknowledgement from the stage • 25 Festival Wristbands • Sponsorship recognition in the CMW Festival Pocket Guide

SHOWCASES Starting at $3,500 Here's your chance to reach your target audience by becoming a sponsor of an individual showcase. Choose a showcase that has already been programmed, or program your own. All genres considered, including: , country, dance, electronica, folk, hard rock, hip hop, jazz, metal, pop rock, roots rock, urban and world. FESTIVAL STAFF WEARABLES Sponsor receives: • Venue signage $10,000 • Company logo identification on showcase ads Be front and centre of all the festival action by sponsoring the official festival t- • Verbal acknowledgement from the stage shirt worn by CMW Stage Crew and Venue Serving Staff. • Product sampling on site Sponsor receives: • 25 Festival Wristbands • Volunteer/Staff shirts identified with sponsor logo • Sponsorship recognition in the CMW Festival Pocket Guide • One (1) Executive Conference Delegate Pass • Sponsorship recognition on the CMW web site

CLUB SERIES call for pricing Instead of hosting a showcase for just one night why not stake your claim on an entire venue and present a series of showcases over the 4 nights of Canadian Music Week? Ensure that your company receives extensive recognition as club hoppers pop into your music series. Sponsor receives: • Venue signage • Company logo identification on club series showcase ads • Product sampling on site • 25 Festival Wristbands • Sponsorship recognition in the CMW Festival Pocket Guide

8 OPENING NIGHT RECEPTION / KICK OFF PARTY WEDNESDAY MARCH 10, 2010 $10,000 As the Presenting Sponsor you will receive the following benefits: • Company logo on the Official CMW Invitation • Sponsorship recognition in the CMW Official Program • Sponsor supplied signage at the event • One (1) Executive Conference Delegate Pass

INDUSTRY AWARDS GALA RECEPTION THURSDAY MARCH 11, 2010 $7,500 Prior to the Awards Dinner, music executives sip cocktails and talk shop. Sponsor receives: • Company logo identification on video loop • Sponsorship recognition in the CMW Official Program • Sponsorship supplied signage at the gala reception • Two (2) tickets to the Canadian Music Industry Awards

CANADIAN MUSIC & BROADCAST INDUSTRY AWARDS GALA DINNER THURSDAY MARCH 11, 2010 $20,000 A major event on the industry calendar, CMW’s biggest night is where deals, feuds and friendships are born. It’s been the site of legendary reunions and of countless ovations for pioneers of the industry. If you haven’t been here, you haven’t been to CANADIAN MUSIC WEEK! Sponsor receives: • Company logo identification on video loop THE INDIES - CANADIAN INDEPENDENT MUSIC AWARDS • Sponsorship recognition in the CMW Official Program SATURDAY MARCH 13, 2010 • Verbal acknowledgement from host at the Awards $75,000 • One reserved table, ten (10) tickets to the CMW Industry Awards This Grammys-of-the-Indie scene, the closing party of Canadian Music Week, has quickly become a media flashpoint and major trolling ground for music fans CANADIAN RADIO MUSIC AWARDS and tastemakers searching for the next wave of music superstars. Celebrating LUNCHEON the successes of indie artists - both from FRIDAY MARCH 12, 2010 home and abroad - The Indies have become $10,000 an annual must-attend event. Featuring The CRMA’s turned the industry on its ear from year one, showcasing the hottest, newest appearances and performances by some of young stars in a “buzz-filled” performance event and de facto rookie-of-the-year award. A Canada’s – and the world’s – emerging bellwether event that predicts breakout acts with uncanny artists, and broadcast live to air on XM accuracy. Satellite Radio. Sponsor receives: As a sponsor you will receive the following benefits: • Company logo identification on video loop • Company logo identification on video loop • Company logo identification on Indie advertisements • Sponsorship recognition in the CMW Official Program • Sponsorship recognition in the CMW Official Program • Signage at the Indie Awards • Verbal acknowledgement from host at the Awards • Verbal acknowledgement from host at the Awards • One Easel provided by CMW for display of Company signage • Twenty (20) tickets to the Canadian Independent Music Awards • One reserved table, ten (10) tickets to the Canadian Radio Music Awards • Five (5) Festival Wristbands

9 TRADE SHOW MARCH 10-12, 2010 Short of kidnapping them, this is the best way to reach the cream of the industry crop, those VIP’s with the freedom to make strategic decisions and major purchase orders. Housed within the conference floor, these limited number of exhibitor spaces are the most prime real estate at CMW.

STANDARD EXHIBIT PACKAGE $2,250 • Two (2) Executive Conference Delegate Passes • Two (2) Exhibit Area Only Passes • Listing of Booth & ID number in CMW Official Program and on Website • 8 x 10 ft. drapery backwall, 3 ft. sidewalls • Table and Carpeting • 24 hour Professional Security • Company Web Hyperlink

PREMIUM EXHIBIT PACKAGE $5,000 • Two (2) Executive Conference Delegate Passes • Two (2) Exhibit Area Only Passes • Listing of Booth & ID number in CMW Official Program and on Website • 8 x 10 ft. drapery backwall, 3 ft. sidewalls • Table and Carpeting • 24 hour Professional Security • Company Web Hyperlink • Half Page 4 Colour Ad in CMW Official Program • Delegate Bag Insert in both Executive and TuneUp Bags

For a complete Exhibitor’s Manual and Information or Contract visit our website at www.cmw.net and click on “Trade Show”.

Map of Trade Show Space at the Fairmont Royal York Hotel

10 OFFICIAL PROGRAM Advertise directly to your target market. Frequently consulted by all participants both during and after the show, this is the only official program for CMW.

SIZE WIDTH & HEIGHT Full Page 6.5” x 9.5” 1/2 Page Horz. 6.5” x 4.5” 1/4 Page Horz. 6.5” x 2.25”

RATES & DIMENSIONS: SIZE BLACK & WHITE 4 COLOUR Premium Positions: (4 Colour) Full Page $2,250.00 $3,700.00 OUTSIDE BACK COVER $5,500.00 1/2 Page $1,600.00 $2,500.00 INSIDE FRONT COVER $4,500.00 1/4 Page $900.00 $1,450.00 INSIDE BACK COVER $4,000.00 FESTIVAL GIG GUIDE A complete schedule of bands performing during the Canadian Music Festival plus a venue map all in one handy Gig Guide. Your one-stop source for reaching all Festival- goers, including musicians and A&R Reps. Guides are distributed on-site to all CMW del - egates and to the general public through participating venues, clubs and targeted retail outlets throughout the GTA. FESTIVAL

SIZE WIDTH & HEIGHT GUIDE Full Page 5” X 7.625” 1/2 Page Horz. 5” X 3.5” OFFICIAL 1/4 Page Horz. 5” X 1.375” 1/4 Page Box 2.5” X 3.75” PROGRAM

RATES & DIMENSIONS: SIZE BLACK & WHITE 4 COLOUR Premium Positions: (4 Colour) ONLINE MARKETING Full Page $1,800.00 $2,600.00 OUTSIDE BACK COVER $4,000.00 1/2 Page $1,200.00 $1,500.00 INSIDE FRONT COVER $3,500.00 OPPORTUNITIES: 1/4 Page $ 600.00 $ 800.00 INSIDE BACK COVER $3,000.00 In 2008, we redesigned our website (www.cmw.net) and watched as **ALL PRICES IN CANADIAN DOLLARS the average number of visitors grew 100% to more than 100,000 MECHANICALS: per month. Updated daily, cmw.net is tailored to both the music business pro - Full page bleed ads will be accepted and must include a 1/8” bleed. It is recommended fessional and the active music consumer. In addition to its regular features, that only the background bleeds. All ad materials must adhere to the live area. All ad cmw.net delivers up-to-the minute information and material on Festival per - material must be exact sizes. Artwork not received to our size specifications will be re - formers, venues, panels and panelists, plus special events. turned or resized to our specification at a rate of $75.00 per hour. AD TYPE SIZE WEEKLY MONTHLY All ads must be supplied in digital format (CD, FTP or via Website) in Macintosh or PC for - Leader Board 728 x 90 pixels $750.00 $2,550.00 mats in either Quark Express 5.0 or lower, Illustrator EPS, TIF or Photoshop. All ads must Skyscraper 160 x 600 pixels $700.00 $2,400.00 be accompanied by a laser or PDF proof. All support files such as eps or tiff images as Big Box 300 x 250 pixels $650.00 $2,200.00 well as all fonts must be supplied or converted to outlines. Half Tone Screen – 133 line. Footer Banner 728 x 90 pixels $600.00 $2,000.00 Partner 155 x 130 pixels $350.00 $1,200.00 DEADLINE FOR ARTWORK: NEWSLETTER BLASTS: JANUARY 14, 2011 $1,250 per blast ARTWORK SUBMISSION: Advertise in one of the 24 Email Blast that go to over 25,000 industry insiders. Email: [email protected] Banners start at $1,250 per blast or upload to: FTP: Host: ftp://ftp.cmw.net Username: cmwftp Password: ftpcmw2011 COUNTDOWN TICKER: $1,000 Help us count down the days until CMW! Be a sponsor of the ticker with promi - nent placement on the CMW home page. This is a perfect way to get your mes - sage out.

11 CD COMPILATION $10,000 Sponsor the CMW CD Compilation where artists of the festival are promoted. This Compilation CD is placed in every Delegate Bag. Have your logo on the cover and receive input into the design layout.

DIGITAL MUSIC DOWNLOAD CARD $7,500 Sponsor digital downloads from over 200 artists ap - pearing at the CMW Festival 2009.

STREET BANNERS starting at $5,000 We’re taking it to the streets with banners in high traffic locations surrounding CMW as well as down - town Toronto. Street banners are an innovative and unique form of media that also beautify and pro - mote the local community and events taking place within it. 10 Banners $5,000 (value of $500 per banner); 25 Banners $10,000 (value of $400 per banner); 50 Banners $15,000 (value of $300 per banner). LAMINATE $2,000 BADGE HOLDER These items maintain their place as one of $5,500 each the best and most in your face ad opportu - This items is worn by all DMS and Executive Dele - nities at CMW. gates and is one of the best and most in your face ad opportunities at CMW. NEWSSTAND RACKING $1000 Racks for magazine or brochure displays LANYARD will be strategically located in high traffic $5,000 areas. Quantity allotted for this space is An Exclusive opportunity providing constant visibil - 300 to 500 and are most often placed in ity with your company’s name and logo printed on the Registration area, unless otherwise re - the official lanyard, worn by every delegate during quested the conference. DELEGATE BAG INSERTS HOTEL ROOM KEY or DOOR KNOCKERS starting at $500 $5,000 Impress delegates with the ingenuity of your Have your company logo identified on the Fairmont company's delegate bag insert Royal York Hotel Room Keys for all guests attending Canadian Music Week. With up to 1365 rooms this Both Delegate Bags $1,000 (2500 inserts) is a great advertising opportunity. Executive Delegate Bag $700 (1500 inserts) TuneUp Delegate Bag $500 (1000 inserts)

To book your inserts now, download a Dele - gate Bag Insert Order Form from our website at www.cmw.net, fill it out and send it in.. 12 MAJOR SPONSOR : $30,000 + We are pleased to offer custom Specialty sponsorships tailored to your marketing needs

DIAMOND SPONSOR: $25,000 • Company logo on video loop throughout Conference site • Company logo on all sponsor signage and in Official Program • Right to set up 4 individual sponsor supplied signage where designated • Your choice of either an Artist Showcase or sponsorship of a seminar or panel • Ten (10) Executive Music Conference Delegate Passes • Ten (10) tickets to Indie Awards • Ten (10) tickets to Canadian Music & Broadcast Industry Awards Gala Dinner • Ten (10) tickets to the Canadian Radio Music Awards Luncheon • A 20% discount on all additional delegate passes • A Full Page 4 Colour Advertisement in the Official Program • A delegate bag insert • A rotating logo ad and hotlink on the CMW web site • Distinct sponsor identification on name badge

PLATINUM SPONSOR: $20,000 • Company logo on video loop throughout Conference site • Company logo on all sponsor signage and in Official Program • Right to set up 3 individual sponsor supplied signage where designated • Eight (8) Executive Music Conference Delegate Passes • Eight (8) tickets to Indie Awards • Eight (8) tickets to Canadian Music & Broadcast Industry Awards Gala Dinner • Eight (8) tickets to the Canadian Radio Music Awards Luncheon • A 15% discount on all additional delegate passes • A Half Page 4 Colour Advertisement in the Official Program SILVER SPONSOR: $10,000 • A delegate bag insert • Company logo on video loop throughout Conference site • A rotating logo ad and hotlink on the CMW web site • Company logo on all sponsor signage and in Official Program • Distinct sponsor identification on name badge • Four (4) Executive Music Conference Delegate Passes • Four (4) tickets to Indie Awards • Four (4) tickets to Canadian Music & Broadcast Industry Awards Gala GOLD SPONSOR: $15,000 Dinner • Four (4) tickets to the Canadian Radio Music Awards Luncheon • Company logo on video loop throughout Conference site • A 5% discount on all additional delegate passes • Company logo on all sponsor signage and in Official Program • A delegate bag insert • Six (6) Executive Music Conference Delegate Passes • A rotating logo ad and hotlink on the CMW web site • Six (6) tickets to Indie Awards • Distinct sponsor identification on name badge • Six (6) tickets to Music Industry Awards Gala Dinner • Six (6) tickets to the Canadian Radio Music Awards Luncheon • A 10% discount on all additional delegate passes • A Quarter Page 4 Colour Advertisement in the Official Program BRONZE SPONSOR: $5,000 • A delegate bag insert • Company logo on video loop throughout Conference site • A rotating logo ad and hotlink on the CMW web site • Company logo on all sponsor signage and in Official Program • Distinct sponsor identification on name badge • Two (2) Executive Music Conference Delegate Passes • Two (2) tickets to Indie Awards • Two (2) tickets to Canadian Music & Broadcast Industry Awards Gala Din - ner • Two (2) tickets to the Canadian Radio Music Awards Luncheon • A delegate bag insert • Logo ad on the CMW web site • Distinct sponsor identification on name badge

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