The American Futures Studies Movement (1965-1975); Its Roots, Motivations, and Influences Kaya Tolon Iowa State University

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The American Futures Studies Movement (1965-1975); Its Roots, Motivations, and Influences Kaya Tolon Iowa State University Iowa State University Capstones, Theses and Graduate Theses and Dissertations Dissertations 2011 The American futures studies movement (1965-1975); its roots, motivations, and influences Kaya Tolon Iowa State University Follow this and additional works at: https://lib.dr.iastate.edu/etd Part of the History Commons Recommended Citation Tolon, Kaya, "The American futures studies movement (1965-1975); its roots, motivations, and influences" (2011). Graduate Theses and Dissertations. 12029. https://lib.dr.iastate.edu/etd/12029 This Dissertation is brought to you for free and open access by the Iowa State University Capstones, Theses and Dissertations at Iowa State University Digital Repository. It has been accepted for inclusion in Graduate Theses and Dissertations by an authorized administrator of Iowa State University Digital Repository. For more information, please contact [email protected]. The American futures studies movement (1965-1975); its roots, motivations, and influences by Kaya Tolon A dissertation submitted to the graduate faculty in partial fulfillment of the requirements for the degree of DOCTOR OF PHILOSOPHY Major: History of Technology and Science Program of Study Committee: Amy Bix, Major Professor David B. Wilson James T. Andrews Hamilton Cravens John W. Monroe Iowa State University Ames, Iowa 2011 Copyright © Kaya Tolon, 2011. All rights reserved. ii TABLE OF CONTENTS Abstract iv Introduction 1 Chapter 1. Post-World War Two Beginnings and Cold War Pressures 19 a. Overall Context & Start of the Cold War 21 b. Emergence of Project RAND and its Theoretical Division 28 c. Emergence of Project DELPHI 33 d. Game Theory, Gaming, and Other Futurist Threads from Cold War Strategic Thinking 40 e. Importance of Delphi within a Context of 1950s Conformity 46 f. Early Cold War Futurism and Chapter Conclusion 52 Chapter 2. Imagining and Implementing the Future – Deterministic Visions 54 a. Designs of the Future 57 b. Worries of the Future 62 c. Return of the Cold War Philosopher-mathematicians 66 d. Future Technologies Impacting Future Societies 69 e. Methodologists and Philosophical Foundations of Futures Methods 76 f. Beginnings of a New Field? – Chapter Conclusion 78 Chapter 3. The Many Motivations of the Futures Studies Movement 80 a. Counter Culture, Détente, and the Military-industrial-academic Complex 84 b. A Transition from Military to Civilian Patronage and Outlooks 88 c. Diverse Participation in the New Forum of Futures Studies 92 d. The Science of Studying the Future 99 e. Explosion of Futures Methodologies 101 f. Futures Studies in Policy-making 105 g. Futures Studies in Industry 113 h. U.S. Science Policy and the Emergence of Social Indicators 116 iii i. Connection Between the Futurists and the Movement – Chapter Conclusion 120 Chapter 4. Futures Studies Organizations – Formalization and Maturation of the Field 122 a. Futures Societies, Organizations, Think Tanks, and Conferences 124 b. Journals, Newsletters, and Other Publications 132 c. Decline in Popularity of the Delphi Method 140 d. Maturation of Futures Studies – The Post-Movement Era 145 e. The Identity Issue – Futuristics, Futurology, Futury, or any of Dozens of Alternatives 147 f. The University Issue – Subordinate to Political Science, Sociology, Economics 149 Chapter 5. Global Inceptions of Futures Studies – Cases from Outside the United States 154 a. Internationalization of Futures Studies 157 b. Ideology & Futurology – Soviet Futurists 164 c. An “Iron Curtain” Study – Hungarian Futures Studies 175 Conclusions 184 Bibliography 186 Appendix 1: Oral History Interview with Olaf Helmer 190 Appendix 2: Oral History Interview with Fabienne Goux-Baudiment 211 Acknowledgements 238 iv Abstract In the 1960s and 1970s many Americans of widely dissimilar motivations used the study of possible futures as an open forum to express their desires, fears, and visions. Their efforts led to new organizations, publications, conferences, and university programs, which constituted an intellectual movement with far-reaching influences. The emergence of post-WWII futurism is a multi-stranded history involving people with diverse motivations and backgrounds who aspired to revolutionize policymaking at all levels. Their efforts crossed national borders and often transcended Cold War divisions. Many futurists hailed from governmental, business, or scientific backgrounds and advocated for issues ranging from national economic planning boards, or “future-consciousness” at corporate levels of decision-making, to sustainable ecological practices. One of their many historical strands went back to the early Cold War years and the philosopher-mathematicians employed by the RAND Corporation. Given the sensitive forecasting challenges brought by Cold War unknowns, these architects of futurist methodologies believed they needed to devise better – more scientific – opinion technologies. Their search for improving the tools, such as the Delphi method, of future-minded decision- making continued into the 1960s and 1970s. While qualitative assessments still reigned supreme in the social sciences, quantitative analysis became increasingly important during the 1960s. Futurists used social, political, and economic indicators to study alternative futures and comment on their presents. These futures researchers prized the quantification of past and present values both for physical and social concepts. From these numbers, they aspired to clarify the future: how to predict and understand it, and ultimately how to change it for the better. v Futurists cared about many things, not only about perfecting their methodologies or epistemic foundations, but also about addressing current, pragmatic, and popular issues. The desire to disseminate their ideas more widely and have their methodology gain greater influence compelled futurists to organize and formalize their field. The field‟s momentum slowed down by the 1980s as many critics disapproved of futurist methods and the deterministic, wishful, or simplistic outlooks that some futurists imagined. Although the movement in the United States was unique, other international case-studies developed in distinct yet comparable ways. Although futures researchers around the globe for centuries had enjoyed speculating about the future, this twentieth-century movement promised better predictions that were more systematic, detailed, controlled, quantitative, and expert. 1 Introduction “Leaving utopians and science-fiction writers far behind,” stated a 1966 Time magazine article, “a growing number of professionals have made prophecy a serious and highly organized enterprise.”1 This news piece titled, THE FUTURISTS: Looking Toward A.D. 2000, surveyed a variety of forecasting studies and organizations dedicated to studying the future and argued for an increasing trend of interest in the future. This essay sampled several futures studies and drew attention to newly emerging professionals called “futurists.” This was one of many contemporary commentaries about the inception of futures studies as a new political forum. Over the decade spanning roughly from 1965 to 1975, futurists published, organized, and debated in unprecedented numbers. One of their defining rallying calls was to deal with the rapid technological advancement that Alvin Toffler, among many others, popularized with his 1970 book Future Shock. Fear of Cold War tensions, but also disgust of the existence of a Cold War right after the Second World War, also motivated futurists to rally. The Cold War paradigm defined the outlooks of many futurists, which centered on predictions for the nuclear arms and space exploration races. Other observers shifted their focus of analysis beyond military and international political tensions, to concentrate on assessing the futures of more broadly-defined ecological, industrial, or technological issues. The arguments and writings of these 1960s and 1970s futurists built on work conducted in America‟s post-World War Two military-affiliated think-tanks, which played a nurturing role for the research and development of many futures studies methodologies. In particular, the RAND Corporation exemplified the government‟s commitment to expertise, based on the principle of bringing together scientists and putting them in a government-funded facility with 1 “THE FUTURISTS: Looking Toward A.D. 2000” Time, Friday, Feb. 25, 1966) 2 the assignment to think about “what‟s important.” 2 It was RAND‟s researchers who created and developed specific methodologies for quantifying unknown variables that set the foundation for futures studies. Their approach quickly won converts in the military arena, where secret forecasts had influenced policy recommendations for some time.3 The Cold War era created an especially intense focus on the future. By the late 1960s, the newly emerging field of social and technological inquiry seemed to promise a novel response to post-industrial growing pains. This professional interest in scientific forecasts of complex multi- dimensional questions had expanded beyond RAND and federal agencies to reach public notice. What changed during the late 1960s was the focus of forecasts and the sheer quantity of them. This emerging “enterprise” of studying the future, as the Time article described it, inaugurated a distinctly future-minded social commentary. Following principles such as the acting in light of desirable future images or scenarios, and a belief in the multiplicity of futures, reflected the field‟s self-definition. The plural name of “futures studies,”
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