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Altra Ambassadors 2015

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Altra Ambassadors 2015 ALTRA AMBASSADORS 2015 Welcome to the team! We hope that you've had some time online, including the Ambassador Facebook Group, to get to know your fellow teammates for 2015. We can all agree, we have a stacked team! Within this digital packet you'll find all the information you need about what being on the Altra team means, and how you can be an awesome Ambassador. WHAT'S INCLUDED HERE: 4. ALTRA: THE HISTORY AND TECHNOLOGY What you can expect to find in the pages of this booklet: Here we'll teach you where we came from (spoiler alert: a toaster oven) and all about the technologies that set us apart from any other shoe company. We have a feeling you're already quite in love and familair with our awesome innovations. 1. AMBASSADOR EXPECTATIONS AND BENEFITS 5. ZERO LIMITS What does it mean to be an Ambassador? What do you have to do How to: live a life of crushing goals and obstacles, and why it to spread the Altra Love? What is expected of you? Here we have matters. Let's talk about what's coming for us in 2015. the go-to guide for being an awesome brand rep. You'll also find all the benefits you get for being on the team! 2. BRAND AWARENESS AND LOYALTY 6. CONTACTS How you can best represent Altra in your communities. Who's who on the Altra internal team and how you can get in contact with them, or send us digital high-fives, either way. 3. SOCIAL MEDIA AND ONLINE ENGAGEMENT The low-down on preferred hashtags, platforms, and the type of engagement we like to see from our Ambassadors. // PG 1 AMBASSADOR EXPECTATIONS As a team, we'll experience success if we all work individually to bring our unique experiences and perspectives into the culture of Altra. Here's what we expect of you. A ONE-YEAR COMMITMENT BRAND LOYALTY As an Ambassador, you are a living, breathing representation of Each member of our 2015 Altra Ambassador team is expected to our brand. All we ask is you return our faith in you with your faith fullfill a one-year commitment through January 2016. in us! Do not wear product from competing running shoe companies or create content that promotes them instead of us. We want YOU on our side! BLOG POSTS We chose you as an ambassador because you do amazing things, BE YOU we expect you to share those stories with our communities with You are on this team because you bring something unique to the blog posts. You are expected to write a minimum of 3 a year, table, keep doing it. What you do within your sport and within however you can write for the Altra Blog as often as you like. The your communities is invaluable. topic and length of the post is up to you- but it must be approved by Caitlin. Email all blog posts to [email protected] ACTIVE COMMUNITY INVOLVEMENT SOCIAL MEDIA INVOLVEMENT Whether it's in local running stores, at local races, or online, you We expect that all ambassadors will be active online. If you aren't are an active representation of Altra. We expect that at these already, please choose a platform that you like and become events, in your local stores, and online that you'll be a positive rep active on it. Be yourself, but please be active. for Altra. If you like something about your shoes, or have a great adventure in them, please share it within your communities and networks. SHOE LAUNCHES AND MARKETING FEEDBACK The Ambassador team will be responsible for helping launch new You are directly connected to engineers, designers, and other shoes and marketing campaigns throughout the year. We expect really talented people who work on creating the best shoes participation in these launches- it's an awesome opportunity to possible. We count on you to tell us what you love about the be the first people to know about shoe launches! Your networks shoes and what changes you would like to see made in the future. will be the first people to know about all the new stuff going on You are an invaluable resource of knowledge and experience. with Altra. All you have to do is share the news! Please share your thoughts on the shoes with us, and share them often! // PG 2 AMBASSADOR BENEFITS RACING KIT EARLY ACCESS We'll provide you with a custom kit for all your races and events; You get exclusive early access to new shoes, upcoming releases, this includes lifestyle t-shirts, racing singlets, socks, and hats. and new technologies we're developing- you can generally order new releases about 2 weeks before they are released to the public. SHOES As an Ambassador you'll receive 2 free pairs of shoes a year, plus PHOTO + VIDEO SHOOTS access to get 50% off additional shoe orders throughout the year. To order your 2 pairs of Ambassador shoes, email Caitlin with As a creative team, we look at our athletes and Ambassadors first your shoe size, style, and color preference. Shoe orders take when selecting talent for photoshoots and video. If selected to about 7 business days to ship- plan accordingly work on these projects, this gives you a unique opportunity to tell your story in print, tv, tradeshows and online. SUPPORT AND PROMOTION RACE ENTRIES We are proud of you and want to share your success with the Does Altra sponsor a race you want to run? if so, we may be able world! When you have a great race, awesome training day , or to get you an entry. This varies for every race, depending on how cool blog post- tell us! We'll share and spread your name many entry spots we have. Please contact our events throughout our community. coordinator, Chloe, for more information on your specific race. SHOE DEVELOPMENT You get direct access to product developers, enginners, and founders to tell them what you want to see in your shoes in the future. You are the voice of the people for product development. // PG 3 BRAND AWARENESS Part of being an Ambassador is being united in a common purpose, and we can all achieve that if we work together to help others know about Altra and spread awareness in our communities. This is a quick guide as to how you can help your networks be aware of the brand. LOYALTY WHERE WE'RE SOLD As an Ambassador you agree to wear and promote only Altras Feel free to encourage people to shop online and in their local when racing and training. running store! The more we can support our local running stores, the better. You can work with your local reps and local stores, we're also sold online and directly through www.altrarunning.com AWARENESS ONLINE GEAR AND TECH QUESTIONS A huge part of helping people be aware of Altra is being active If someone in your community has a question you can't answer, and engaged online. You can do this by finding a unique way to the Altra website is a great place to learn about the technology tell how you live Zero Limits with Altra online. Connect with your and the shoes. The Altra Ambassador Facebook group is a great audience in ways that make sense and feel natural for you. We'll resource, and you can always email Caitlin if you're stumped. have specific guidelines for interacting on social media later. AWARENESS IN YOUR COMMUNITY Be a positive representation of your sport and of Altra in the community and at races and events by proudly wearing your Altras and talking about them with those you meet. This should also feel natural, it's easy to talk about what you love! Find ways that community involvement make sense for you. // PG 4 ALTRA SOCIAL MEDIA One of the best things about Altra is the passionate online community we've grown over various social media platforms. Here we'll explain our goals this year, the best practices for Ambassadors on these various platforms, and show you what we love to see. As a general rule, you can never go wrong when you tag us in everything! As we've said before, be you and find out what works for you on each platform. FACEBOOK TWITTER Find us at: Facebook.com/AltraRunning Find us at: @AltraRunning -Our Goals: To grow the audience, share news and content, and -Our Goals: Share information, interact with, and grow an to foster a community that works together to achieve their goals. engaged audience. -Your Goals: Interact with your own network and the Altra page -Your Goals: Tag us in your tweets, photos, and engage with those on Facebook, by sharing your stories, answering questions, who are engaging with us- this is often an opportunity for you to sharing photos of you runnning, feelings as you continue training, offer advice and share what shoes you like and why. Be sure to and what you love about Altra. Participate in shoe launches when add 'Altra Ambassador to your bios! Retweet our tweets that you given new images to share with your friends and family and work like! together with the marketing team (Caitlin, Ryan, and Jeremy Best Hashtags: #ZeroLimits, #AltraRunning, #EmbraceTheSpace Howlett) to support campaigns by putting your unique spin on it and sharing it with your networks. Share content that you like from the Altra Facebook group. We will update you on all marketing campaigns on the Facebook Group.
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