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Summer 2017 CHICAGO, IL

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Summer 2017 CHICAGO, IL CHICAGO Summer 2017 CHICAGO, IL Market Details Its central location in the U.S. and the status of O’Hare airport as one of the most important hubs in the country make Chicago a very popular and accessible destination city. As one of the top 3 cities in the U.S. Chicago boasts a huge range of attractions for tourists. Museums, theater, dining, shopping & sports are available in abundance. Chicago also hosts a number of notable festivals and events over the summer months. Travel Details 2016 was another record year for Chicago as the number of annual visitors rose to over 54. Of those, almost 51 million were domestic travelers. Chicago offers over 40,000 hotel rooms in the CBD alone. Tourism supports over 145,000 jobs in Chicago, contributed $15 billion of direct spending in the city. ATTRACTIONS & EVENTS Major Tourist Attractions include: • The (formerly) Sears Tower • The Field Museum • Shedd Aquarium • Navy Pier • 360 Observation Desk Major Events for Summer 2017 include: • Lollapalooza (August 3 – 6) • Taste of Chicago (July 5 – 9) • Food Truck Fest (June 24 – 25) • Fiesta del Sol (July 27 – 30) • Rib Fest (June 9 -11) Magnificent Mile / Navy Pier The Magnificent Mile and the Navy Pier are two key destinations in the core of downtown Chicago. The area has a large quantity of upscale shopping and dining, and includes numerous attractions like the Water Tower Place, the Chicago Sports Museum and the 360 Chicago Observation Deck. Bulletins: Located on high level surface streets and interstate coverage available. Focus areas would be interstates targeting tourists coming to and from the airport. Also high profile boards are available in downtown areas of the city i.e. Michigan Avenue and downtown hotels. Planning Rate: $12,000 Average cost per bulletin per 4 weeks (production and install not included) Transit Shelters/City Information Panels: Focusing on downtown areas and high shopping areas of the city like the Magnificent Mile will reach tourists as they walk through the area. Planning Rate: $83,500/4 weeks for 28 transit shelters (production and install not included) Double Decker Busses: Double decker tour buses can give your brand huge visibility on crowded city streets. By their nature the buses are routed through popular tourist and shopping areas where there is high pedestrian and vehicular traffic. Planning Rate: $18,000 / 4-Weeks Media (production and install not included) LOLLAPALOOZA In 2015 approximately 400,000 people attended this long running, influential music festival, held every summer in Grant Park. Approximately 40% of those attending will come from outside the state. The audience for this event skews heavily to a younger demographic, and approximately 77% are in the18-34 bracket. The event typically brings in around $80 million in direct spending in Chicago, and is one of the lynchpins of local tourist economy. Media Recommendations: Bike Share: Placed in high traffic areas around the city, the bike share program allows people to get around the city more efficiently, especially tourists who do not want to spend a lot on a car rental. Planning Rate: Bike Share - $67,500/4 weeks for 45 units (production and install not included) Video Display Vehicle: Specially designed vehicles that are outfitted with HD screens with full-motion video & audio. Digital capabilities can include live feeds, internet feeds, video gaming, or other interactive elements. Advertiser must provide finished digital content. Planning Rate: Start at $17,000 / 3-5 days/8 consecutive hours daily (based on market) Branded Treat Truck: Customize your own Treat Truck with premiums and/or food items. Cold beverages, pre-packaged snacks, breakfast or lunch items as well as premiums and collateral can be distributed. Planning Rate: Start at $45,000 / 2 member team and wrapped truck, 3 days/8 consecutive hours daily (Promo Items Not Included) MOBILE STRATEGIES Tourists will typically be using their mobile devices even more than usual while on vacation. They will be using a variety of apps for weather, directions, maps, restaurant recommendations, and more. This means that including an integrated mobile campaign with your out of home is a perfect opportunity to help extend your campaign. A number of different technologies/platforms are available to help connect OOH & Mobile. They include: • Geofencing/Retargeting • QR Codes • Beacons • Transit App targeting CONTACT US Many media owners have not yet released their summer packages – this means you can still be first in line to take advantage of any discounts. The rates provided for experiential activations are for planning purposes and are subject to change. Planning rates shown are based on an average minimum number of days per campaign, however all plans are customizable. Firm Rates are provided on a program specific proposal. Media can customizable to feature extensions, fabrications, or digital screen additions. EMC provides customized program manuals inclusive of on- site campaign management, routing, scheduling, staff training, and insurance. There are no permits for Non-Traditional OOH marketing strategies; the program can be affected by various unforeseen factors, such as weather and security. With many years of conducting these campaigns without stoppage or issues, best efforts are made to carry out the program as designed. Recommendations for other attractions and events are available on request. Contact us to learn more about how we can help craft a dynamic OOH media plan to reach tourists in Chicago this summer. EMC Outdoor Jerry Buckley, 610.355.4442 [email protected].
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