INTERLAKE TOURISM ASSOCIATION
MANITOBA’S INTERLAKE IS A TOURISM DESTINATION OF CHOICE
2020 ANNUAL REPORT TABLE OF CONTENTS
1. Agenda 2. President's Report 3. About Interlake Tourism Association 4. Highlights of 2020 Accomplishments 7. 2021 ITA Organization Priorities 8. 2021 Financial Strategy 9. 2021 Marketing Strategy 10. 2020 Board of Directors & Ex-officio Representatives 11. 2021 Board of Directors Nominations 12. Financial Statement Actual 2020 13. Financial Statement Projected 2021
APPENDIX 1. December 31, 2020 Balance Sheet 2. December 31, 2020 Profit & Loss Statement 3. Cash Flow Statement as of December 31, 2020 4. 2020/2021 Detailed Draft Budget/Projected Interlake Tourism Association – AGM 2021 Date: Thursday, April 22, 2021 Time: 7:00pm - 8:00pm CST Via Zoom
AGENDA 1. President’s Welcome & Land Acknowledgement 2. Messages Honourable Ralph Eichler, Minister of Economic Development and Jobs Mr. James Bezan, MP Selkirk-Interlake-Eastman Mr Alan Lagimodiere, MLA Selkirk Colin Ferguson, President and CEO of Travel Manitoba
3. Approval of Agenda 4. Approval of the Minutes from the last AGM 5. ITA Presidents Report 6. Highlights of 2020 Accomplishments Brief update on Policy and Procedure Development and Bylaw Changes 2021 Regional Organization Priorities and Strategies 7. Video Presentation (Driftscape) 8. Year End Financial Report & Budget Questions 2020 Financial Report Audit & Approval of Auditor Questions arising from 2020/2021 Budget
9. 2020 Board of Directors & Ex-officio Representatives 10. 2021 Board of Directors Nominations 11. Questions arising from the Annual Report 12. Adjourn & Closeout
ALL BOARD MEMBERS, including RM BOARD MEMBERS PLEASE remain on call 10 minutes after MEETING to Elect an Executive Committee 1 PRESIDENT’S REPORT – 2020
Local travel became the lifeline of our industry and many Manitobans took the opportunity to explore destinations closer to home. Our This last year has been one of region benefited from this. Many transition for the Interlake Tourism places in the Interlake became Association. Gail MacDonald, who destinations of choice for has been serving the organization vacationers. Some for the very first for the past 15 years officially retired time. I am confident that this will as the Manager of the association have a lasting effect as visitors were on July 1st and Melissa Van Soelen amazed at the diversity and quality took the lead role. We would like to of offerings in our region and they officially thank Gail and will want to return and share with acknowledge the many years of others. They will become great dedicated work and her strong ambassadors. commitment to the ITA which allowed the organization to flourish You can read below the highlights and become what it is today. and accomplishmentsCatch your that were undertaken in 2020 as well as the 2020 also brought its fair share of reader's eye by exciting upcoming initiatives for challenges to the tourism industry 2021.highlighting Tourism is a resilient one sector, due to the pandemic. Tourism was people will travel again, the first and hardest sector hit by of your main interprovincial, and national COVID-19. We faced and endured borderspoints will soon in reopen this and we, in many challenges, including the Interlake, are well positioned closures, restrictions, limitations, and ready tospace. welcome them. and many other obstacles along the way.
Jacques Bourgeois President Interlake Toursim Association
2 ABOUT INTERLAKE TOURSIM ASSOCIATION
The Interlake Tourism Association (ITA) is a non-profit membership-driven organization.
Our Vision Manitoba’s Interlake is a tourism destination of choice!
Our Mission To entice visitors by sharing our stories, showcasing the passion of our people, and revealing the history of our inland oceans and infinite possibilities
Association Priorities Assist in marketing and promoting the Interlake region and its members Enhance and build regional memberships & strengths Provide a Regional Voice in the tourism industry Provide training and networking opportunities for members Two levels of membership Municipal/Town/First Nations Industry - may include business, groups or organizations
3 HIGHLIGHTS OF 2020 ACCOMPLISHMENTS
Succession Plan for new ITA Manager, Melissa Van Soelen, completed. Training and Manitoba’s Interlake... we are the HEART... transitioning provided by Gail Visitors tap into our Interlake experiences, McDonald. Melissa continues to do to refresh and renew themselves and on-the-job learning and is excited to discover places that may change their meet with RM reps and industry lives. members in person and begin to Our Inland Oceans, Infinite Possibilities build meaningful relationships. brings visitors back year after year and leaves new visitors completely amazed ITA Memberships: by the variety and splendour of the Municipal memberships products offered in the region! remained at 19 Industry memberships were at 89 , to all our ITA Members for THANK YOU in 2020 which falls in the 85-95 your continued provision of these range that we usually maintain amazing experiences and services and for some of you, your long, continued belief ITA BoardCatch members: your in the ITA over the past 27+ years. Contribute to the Association as supportersreader's eye by Our Mission Statement proclaims, Assists to pass the information “Manitoba’s Interlake is a tourism highlighting one about ITA destination of choice....It’s you, your Offersof youra wide prospectivemain and businesses, your organizations and your varied knowledge communities that believe in a strong Definespoints our strategyin this and a time voice and a strong place in Manitoba’s frame for achievement of our tourism landscape! space. goals Believes in the strength and tenacity of this association, which is what makes us great!
“Keep thinking outside the box”
4 HIGHLIGHTS OF 2020 ACCOMPLISHMENTS
Communications Committee: Due to COVID 19 and the decision of Marketing Committee: the Board, the 2020 Awards Establishing best practices for “Celebration of Stars” was postponed Print, digital and Radio Ads to 2021 and will continue to be bi- Offer member options to annually moving forward. participate in all Co-op memberships opportunities Tourism Development Committee: 2020/2021 Travel Guide The Interlake Tourism Development recommendations Fund Grant was to provide some ITA Videos highlighting the funding to projects where a new Interlake event, or an improvement of a Offering Social Media strategies Tourism product is made .This year we Website Updates: Member info, expanded this to obtain resources for SEO's, photos, contact info COVID safety protocols and had ten An ITA Member Portal was created (10) successful projects funded and to allow members up-to-date completeCda. tch your information on networking reader's eye by opportunities, workshops, Committees are open to any ITA webinars and tourism reports. memhbeigrsh toli jgoihn twinithgo uotn beeing on the Developing and support to the ITA ITA Board, except for the Executive 2021 Colouring Book Commiottefe y. Poleuasre mcoanisnider joining a Interlake Tourism Association commitpteoe,i nthtesy ainre tthhei s“think tanks” Newsletter first edition October of ITA and extremely important to our 2020, continues monthly with over continued suscpceascs.e. 200 subscribers
5 HIGHLIGHTS OF 2020 ACCOMPLISHMENTS
Partnerships: Working with Community Futures East Interlake and West Interlake continually - ITA provides updates on tourism activities, trends and needs in the Interlake.
The input and guidance Visitations and one on one from our members, partners, consultation was restricted in 2020 committees, Travel Manitoba due to COVID 19. Melissa will continue with all members and potential and Ex-officio’s throughout the members via zoom and in person years has been greatly appreciated.
once and if it is safe to do so. Without your partnerships and support, the ITA wouldn't be as ITA continues with and wishes to successful as it is today. further its partnerships with the
following Marketing groups within the Interlake region: Red River North Tourism, Gimli-The Heart of New Iceland, Indigenous Tourism Association of Canada, and See the 6!
Melissa connected with Travel Manitoba for support and to build on partnership opportunities. Melissa also works with the Manitoba Regional Tourism Network and holds a seat on their Executive Board.
6 2021 ITA Organization Priorities
No. 01 — Driftscape App Development Create tours throughout the Interlake in video, audio and written format via Production Company, funded by Community Futures Rural Opportunities Fund Engage members to create a cost effective POI's and Tours Gain valuable analytics on the visitor presence in our region
No. 02 — Co-op Marketing Programs Provide varied Partner Marketing opportunities Provide cost effective marketing for a range of price points and needs
No. 03 — Increase Social Media (SM) Marketing Increase ITA reach and dollars by tapping into more Social Media Marketing tools/education/opportunities including Facebook & Instagram On-line/over the phone support for members on Social Media
No. 04 — Increase Memberships Visit RM’s & First Nations during the Driftscape App Development Project Visit and connect with Industry tourism businesses that are not presently members to showcase benefits
No. 05 — Interlake Tourism Development Grants To assist members with grant funding for new or expanded tourism offerings Open to all pending they pay membership fee to the ITA upon submission
No. 06 — Revamp Website Update content and design to increase the traffic to our website, and increase member visibility and provide easy navigation Update to match ITA marketing strategy To be more responsive & mobile friendly Manager to learn how to easily make changes and updates
No. 07 — Board Governance Training and Evaluation Board of Directors Governance Survey to establish needs of our Municipalities Potential change to Municipality representation Expanding on a diverse and inclusive Board of Directors 7 Our 2021 Financial Strategy
FINANCIAL GOALS
Operational $70,500 Management & $23,000 Travel Guide administration Investigating and Financial management publicizing visitor attractions & ensuring Tourism Development Grant information held is $10,000 Contributing to the core of current Manitoba's tourism experience
PLANS FOR GROWTH AND EXPANSION
Driftscape App Marketing/ $21,500 $13,070 Development Social Media ADDITIONAL $5,000 IN-KIND SERVICES
NEW SOURCES OF REVENUE
Driftscape $7,000 App POI $2,000 New Members Purchases
Partner Support $3,000 (Community Futures East & West Interlake)
8 Our 2021 Marketing Strategy
Target Market/Audience Age: 18-65
Identity: Travel decision makers of the household Travel Manitoba and ITA Partnership Components Dates/Highlight Location: Winnipeg, South Interlake 10 Things to do in May, June, July, Sept Behaviour: Facebook, Instagram, Tik- Manitoba Tok users who follow ITA and Travel Facebook Boosted Post May, July, Sept Manitoba, consistent visitors to travel Instagram Post May groups on Facebook, readers of ITA Instagram Stories May Newsletter, Travel Manitoba Tik Tok TBD Newsletters, Asian Community Guide, Road Trip Guide - Full and print materials from Travel Page Ad Partnerships Manitoba. Fans of apps who are Things to do Feature Hiking & Trails searching for an easier way to navigate Things to do Feature Camping travel throughout the Interlake. Digital Retargeting Fall/Winter Campaign Lifestyle: Looking for family friendly destinations, outdoor adventure, culinary, overnight stays (camping, B&B, cottages, hotels) and fishing. Driftscape and ITA
1. Press Release (PFA) to be circulated by Values: Travel adventure, stay-cations, family memories, experiential tourism, Driftscape & ITA team to their respective media environmentally friendly, new connections on March 29th, 2021 destinations, hidden gems. 2. Driftscape sent out an in-app notification to all our users about the launch of your content on April 1st, 2021 Unique Selling Proposition (USP): ITA - Advertising Tour. Explore. Discover how your Heart 3. Social Media Posting from April 6 - May 6, 2021 Beats in the Interlake.
Pricing & Positioning Strategy: Free ITA Co-op Marketing to all users. Cost per POI for Members Components Dates $100.00 + gst - Per Tour $300.00 + gst. Print ads May - June Website Revamp April - Dec Search Engine Optimization Document/photo updates to Match Driftscape format Strategy: Apr. May. Nov. our website to allow discoverability of Radio Marketing our content and top keywords. Driftscape Specific April - Oct Soc. Media/ Digital/Other April-May CTV Morning Live May Online advertising programs: Facebook and Instagram Boosts Digital ADs May-June Video-Photos Mar/21 - Mar 22 Monthly Newsletters ITA Print: Travel Guide and Colouring Book include Driftscape app QR Code 9 INTERLAKE TOURISM ASSOCIATION ANNUAL GENERAL MEETING 2020 BOARD OF DIRECTORS
INDUSTRY DIRECTORS Jacques Bourgeois · Oak Hammock Marsh Sheri Crockett · Rubber Ducky Resort & Campground Heather Hinam · Second Nature, Adventures in Discovery Suzanne Otte · South Interlake ATV Club Marilyn Williams · Red River North Tourism
MUNICIPAL DIRECTORS Susan Smerchanski / Paul Humeny · RM of Armstrong Colin Bjarnason · Municipality of Bifrost- Riverton Greg Brown · RM of Coldwell Shannon Pyziak · RM of Fisher Jason Bittner / Amanda Artimowich · RM of Grahamdale Peter Holfeuer · RM of Gimli Wes Taplin / Tom Huffman · RM of Rockwood Kelvin Stewart/Angela Emms · RM of Rosser Kirstin Hoebee · RM of St. Andrews David Horbas / Sandra Strang · RM of St. Clements Jerry Combot · RM of St. Laurent Penny Anne Wainwright/ Diane Bottrell · RM of West Interlake Lorna Broadfoot / Curtis Huff · RM of Woodlands Vanessa Figus · City of Selkirk Ron Rogowsky · Town of Arborg Walter Badger · Town of Stonewall Anna Pazdzierski · Town of Teulon Larry Banks / Darryl Carry · Town of Winnipeg Beach Sonny (Edward) Albert · Fisher River Cree Nation * Current Session / Alternate Member
10 2020 - 2021 EXECUTIVE Jacques Bourgeois · Oak Hammock Marsh President
Colin Bjarnason - Municipality of Bifrost- Riverton 1st Vice President
Anna Pazdzierski - Town of Teulon 2nd Vice President
Ron Rogowsky - Town of Arborg Treasurer
Susan Smerchanski - RM of Armstrong Secretary
Heather Hinam · Second Nature Adventures in Discovery Past President
INDUSTRY BOARD MEMBER NOMINATIONS THREE SEATS OPEN FOR ELECTION Nominations will be made via Zoom Poll
2020 EX-OFFICIOS Tammy Dziadek - Community Futures East Interlake Lana Cowling-Mason - Community Futures West Interlake Peter Mandryk - Community Futures East Interlake
2021 APPOINTMENT OF EX-OFFICIOS Tammy Dziadek Community Futures East Interlake Peter Mandryk Community Futures North Red Lana Cowling-Mason Community Futures West Interlake
11 FINANCIAL STATEMENT ACTUAL 2020
MAIN INCOME SOURCE
Travel Manitoba Operational Grant $50,000
MARKETING INCOME Travel Manitoba Marketing Grant $15,000
Co-op Marketing $7,097.90
OTHER INCOME ITA Projects $29,906.50 (Tour/Promotion/Training/Misc) Memberships $25,651.46
Total $127,655.86
EXPENSES Operations $66,007.78
Tourism Development $6,492.68 Grant Marketing (Digital/Print/Radio/SM) $13,501.82
ITA Projects $32,181.18 (Tour/Promotion/Training/Misc)
Total $118,183.46
12 FINANCIAL STATEMENT PROJECTED 2021
MAIN INCOME SOURCE
Travel Manitoba Operational Grant $50,000
MARKETING INCOME Travel Manitoba Marketing Grant $15,000
Co-op Marketing $11,105
OTHER INCOME ITA Projects $47,165 (Tour/Promotion/Training/Misc) Community Futures $3,000 Memberships $22,165
Total $148,435
EXPENSES Operations $70,500
Tourism Development $10,000 Grant Marketing (Digital/Print/Radio/SM) $21,500 ITA Projects $33,365 (Tour/Promotion/Training/Misc)
Driftscape App $13,070
Total $148,435 13 10:42 AM Interlake Tourism Association
04/12/21 Balance Sheet Prev Year Comparison Accrual Basis As of December 31, 2020
Dec 31, 20 Dec 31, 19 $ Change % Change ASSETS Current Assets Chequing/Savings 1001 · Petty Cash 53.95 58.60 -4.65 -7.9% 1010 · Chequing- Sunova 7,409.14 -3,545.67 10,954.81 309.0%
1020 · Savings- Sunova 25,749.54 21,787.08 3,962.46 18.2% 1040 · Reserve Account 792.26 780.89 11.37 1.5%
Total Chequing/Savings 34,004.89 19,080.90 14,923.99 78.2%
Accounts Receivable 1199 · Grants Receivable 0.00 10,000.00 -10,000.00 -100.0% 1200 · Accounts Receivable 4,193.26 5,635.29 -1,442.03 -25.6%
Total Accounts Receivable 4,193.26 15,635.29 -11,442.03 -73.2%
Total Current Assets 38,198.15 34,716.19 3,481.96 10.0%
Other Assets 1600 · Credit Union Share 5.00 5.00 0.00 0.0%
Total Other Assets 5.00 5.00 0.00 0.0%
TOTAL ASSETS 38,203.15 34,721.19 3,481.96 10.0%
LIABILITIES & EQUITY Liabilities Current Liabilities Accounts Payable 2020 · Accounts Payable 787.00 10,069.54 -9,282.54 -92.2%
Total Accounts Payable 787.00 10,069.54 -9,282.54 -92.2%
Credit Cards 2030 · Desjardin Visa -3007 512.63 1,580.28 -1,067.65 -67.6%
Total Credit Cards 512.63 1,580.28 -1,067.65 -67.6%
Other Current Liabilities 2150 · Unearned Grant Revenues 5,000.00 0.00 5,000.00 100.0% 2200 · GST Payable 0.00 5.00 -5.00 -100.0% 2500 · Unearned Revenue 315.00 950.25 -635.25 -66.9%
Total Other Current Liabilities 5,315.00 955.25 4,359.75 456.4%
Total Current Liabilities 6,614.63 12,605.07 -5,990.44 -47.5%
Total Liabilities 6,614.63 12,605.07 -5,990.44 -47.5%
Equity 3900 · Retained Earnings 22,116.12 37,343.71 -15,227.59 -40.8% Net Income 9,472.40 -15,227.59 24,699.99 162.2%
Total Equity 31,588.52 22,116.12 9,472.40 42.8%
TOTAL LIABILITIES & EQUITY 38,203.15 34,721.19 3,481.96 10.0%
Page 1 10:42 AM Interlake Tourism Association
04/12/21 Profit & Loss Prev Year Comparison Accrual Basis January through December 2020
Jan - Dec 20 Jan - Dec 19 Income 4000 · ITA Project Revenue 4000-01 · Industry Training Project 0.00 845.00
4000-11 · Travel Guide 29,379.25 32,205.00 4000-4 · Advertising Project 4000-4C · Co-operative partnership ads 1,350.00 3,630.00 4000-4D · Radio_ Digital Co-op Ads 500.00 500.00 4000-4E · Advertising Print- Travel Mb 4,025.00 3,955.00 4000-4G · Digital Billboards 1,080.00 1,500.00 4000-4S · Social Media 0.00 50.00 4002 · Backroad Mapbooks 142.90 57.16
Total 4000-4 · Advertising Project 7,097.90 9,692.16
4000-6 · Communications Project 0.00 3,501.65
4000-8 · Map Project 0.00 6,100.00
Total 4000 · ITA Project Revenue 36,477.15 52,343.81
4006 · Memberships- Industry 12,150.02 12,607.50 4007 · Municipal Memberships 13,501.44 13,222.80
4009 · Miscellaneous Revenue 0.00 13.71 4011 · Grants 4011-11 · Marketing Grant - TM 15,000.00 15,000.00 4011-12 · Travel MB-Grant 50,000.00 50,000.00
Total 4011 · Grants 65,000.00 65,000.00
4013 · Bank Interest 515.88 1,010.31 4014 · GIFT Interest 11.37 23.19 4019 · Meeting Revenue 4019-1 · Invoices 0.00 220.00 4019 · Meeting Revenue - Other 0.00 1,385.74
Total 4019 · Meeting Revenue 0.00 1,605.74
Total Income 127,655.86 145,827.06
Gross Profit 127,655.86 145,827.06
Expense 5000 · Bank Charges 269.55 106.98 5035 · Charitable Donations 100.00 100.00 5080 · Course Registrations 0.00 636.03 5085 · Contracted Marketing/Membership 23,939.65 38,479.37 5090 · Administration Costs 5090-2 · Contractor Admininstration 28,882.07 11,200.00 5090-4 · Accounting 2,877.65 4,385.39 5090-5 · Admin Staff -Part Time 10,000.00 7,693.65 5090 · Administration Costs - Other 308.41 80.00
Total 5090 · Administration Costs 42,068.13 23,359.04
5091 · Administration Rentals 5091-2 · Equipment &Storage Rentals 600.00 600.00
Total 5091 · Administration Rentals 600.00 600.00
5110 · Office Supplies 884.03 244.31 5115 · Telephone Costs 1,631.23 1,202.34 5120 · Meeting Costs 229.58 3,043.38
5130 · Interlake Prod Devel Grants 5130-1 · Interlake Prod Dev Grants-Other -500.00 0.00 5130 · Interlake Prod Devel Grants - Other 6,992.68 9,630.00
Total 5130 · Interlake Prod Devel Grants 6,492.68 9,630.00
Page 1 10:42 AM Interlake Tourism Association
04/12/21 Profit & Loss Prev Year Comparison Accrual Basis January through December 2020
Jan - Dec 20 Jan - Dec 19 6999 · Marketing Plan Projects 6999-2 · Tour Project 99.00 160.95
6999-3 · Promotional Project 6999-3A · Project Costs 468.60 0.00 6999-3D · Promo "ROAD TRIP' Colour book 20.52 0.00
Total 6999-3 · Promotional Project 489.12 0.00
6999-4 · Travel Guide Project 6999-4A · Project Costs 25,274.11 27,318.86 6999-4 · Travel Guide Project - Other 122.92 0.00
Total 6999-4 · Travel Guide Project 25,397.03 27,318.86
6999-6 · Communications Project 6999-6A · Project Costs 225.64 5,986.90 6999-6 · Communications Project - Other 0.00 150.00
Total 6999-6 · Communications Project 225.64 6,136.90
6999-8 · Training Project 6999-8A · Project Costs 0.00 1,839.73 6999-8 · Training Project - Other 0.00 535.00
Total 6999-8 · Training Project 0.00 2,374.73
6999-9 · Advertising Projects 6999-9C · Proj Costs- Print ads 4,515.86 14,945.84
6999-9D · Proj Costs- Travel Mb print -525.00 6,967.50
6999-9E · Proj Costs- Website 332.10 102.45
6999-9H · Radio Marketing 1,625.00 2,500.00
6999-9S · Proj Costs- Soc. Media/ Digi 50.00 8,644.06
6999-9T · Digital ADs 4,000.00 8,000.00 6999-9V · Proj Costs- Video-Photos 3,503.86 0.00
Total 6999-9 · Advertising Projects 13,501.82 41,159.85
6999-A · Map Project 6999-A1 · Driftscape POI Expense 0.00 4,087.99
Total 6999-A · Map Project 0.00 4,087.99
Total 6999 · Marketing Plan Projects 39,712.61 81,239.28
7000 · Liability Insurance 2,256.00 2,413.92
Total Expense 118,183.46 161,054.65
Net Income 9,472.40 -15,227.59
Page 2 10:42 AM Interlake Tourism Association
04/12/21 Profit & Loss Prev Year Comparison Accrual Basis January through December 2020
$ Change % Change Income 4000 · ITA Project Revenue 4000-01 · Industry Training Project -845.00 -100.0%
4000-11 · Travel Guide -2,825.75 -8.8% 4000-4 · Advertising Project 4000-4C · Co-operative partnership ads -2,280.00 -62.8% 4000-4D · Radio_ Digital Co-op Ads 0.00 0.0% 4000-4E · Advertising Print- Travel Mb 70.00 1.8% 4000-4G · Digital Billboards -420.00 -28.0% 4000-4S · Social Media -50.00 -100.0% 4002 · Backroad Mapbooks 85.74 150.0%
Total 4000-4 · Advertising Project -2,594.26 -26.8%
4000-6 · Communications Project -3,501.65 -100.0%
4000-8 · Map Project -6,100.00 -100.0%
Total 4000 · ITA Project Revenue -15,866.66 -30.3%
4006 · Memberships- Industry -457.48 -3.6% 4007 · Municipal Memberships 278.64 2.1%
4009 · Miscellaneous Revenue -13.71 -100.0% 4011 · Grants 4011-11 · Marketing Grant - TM 0.00 0.0% 4011-12 · Travel MB-Grant 0.00 0.0%
Total 4011 · Grants 0.00 0.0%
4013 · Bank Interest -494.43 -48.9% 4014 · GIFT Interest -11.82 -51.0% 4019 · Meeting Revenue 4019-1 · Invoices -220.00 -100.0% 4019 · Meeting Revenue - Other -1,385.74 -100.0%
Total 4019 · Meeting Revenue -1,605.74 -100.0%
Total Income -18,171.20 -12.5%
Gross Profit -18,171.20 -12.5%
Expense 5000 · Bank Charges 162.57 152.0% 5035 · Charitable Donations 0.00 0.0% 5080 · Course Registrations -636.03 -100.0% 5085 · Contracted Marketing/Membership -14,539.72 -37.8% 5090 · Administration Costs 5090-2 · Contractor Admininstration 17,682.07 157.9% 5090-4 · Accounting -1,507.74 -34.4% 5090-5 · Admin Staff -Part Time 2,306.35 30.0% 5090 · Administration Costs - Other 228.41 285.5%
Total 5090 · Administration Costs 18,709.09 80.1%
5091 · Administration Rentals 5091-2 · Equipment &Storage Rentals 0.00 0.0%
Total 5091 · Administration Rentals 0.00 0.0%
5110 · Office Supplies 639.72 261.9% 5115 · Telephone Costs 428.89 35.7% 5120 · Meeting Costs -2,813.80 -92.5%
5130 · Interlake Prod Devel Grants 5130-1 · Interlake Prod Dev Grants-Other -500.00 -100.0% 5130 · Interlake Prod Devel Grants - Other -2,637.32 -27.4%
Total 5130 · Interlake Prod Devel Grants -3,137.32 -32.6%
Page 3 10:42 AM Interlake Tourism Association
04/12/21 Profit & Loss Prev Year Comparison Accrual Basis January through December 2020
$ Change % Change 6999 · Marketing Plan Projects 6999-2 · Tour Project -61.95 -38.5%
6999-3 · Promotional Project 6999-3A · Project Costs 468.60 100.0% 6999-3D · Promo "ROAD TRIP' Colour book 20.52 100.0%
Total 6999-3 · Promotional Project 489.12 100.0%
6999-4 · Travel Guide Project 6999-4A · Project Costs -2,044.75 -7.5% 6999-4 · Travel Guide Project - Other 122.92 100.0%
Total 6999-4 · Travel Guide Project -1,921.83 -7.0%
6999-6 · Communications Project 6999-6A · Project Costs -5,761.26 -96.2% 6999-6 · Communications Project - Other -150.00 -100.0%
Total 6999-6 · Communications Project -5,911.26 -96.3%
6999-8 · Training Project 6999-8A · Project Costs -1,839.73 -100.0% 6999-8 · Training Project - Other -535.00 -100.0%
Total 6999-8 · Training Project -2,374.73 -100.0%
6999-9 · Advertising Projects 6999-9C · Proj Costs- Print ads -10,429.98 -69.8%
6999-9D · Proj Costs- Travel Mb print -7,492.50 -107.5%
6999-9E · Proj Costs- Website 229.65 224.2%
6999-9H · Radio Marketing -875.00 -35.0%
6999-9S · Proj Costs- Soc. Media/ Digi -8,594.06 -99.4%
6999-9T · Digital ADs -4,000.00 -50.0% 6999-9V · Proj Costs- Video-Photos 3,503.86 100.0%
Total 6999-9 · Advertising Projects -27,658.03 -67.2%
6999-A · Map Project 6999-A1 · Driftscape POI Expense -4,087.99 -100.0%
Total 6999-A · Map Project -4,087.99 -100.0%
Total 6999 · Marketing Plan Projects -41,526.67 -51.1%
7000 · Liability Insurance -157.92 -6.5%
Total Expense -42,871.19 -26.6%
Net Income 24,699.99 162.2%
Page 4 10:44 AM Interlake Tourism Association
04/12/21 Statement of Cash Flows Prev Year Comparison January through December 2020
Jan - Dec 20 Jan - Dec 19 $ Change % Change OPERATING ACTIVITIES Net Income 9,472.40 -15,227.59 24,699.99 162.2% Adjustments to reconcile Net Income to net cash provided by operations: 1199 · Grants Receivable 10,000.00 0.00 10,000.00 100.0% 1200 · Accounts Receivable 1,442.03 485.27 956.76 197.2% 2020 · Accounts Payable -9,282.54 2.66 -9,285.20 -349,067.7% 2030 · Desjardin Visa -3007 -1,067.65 1,465.75 -2,533.40 -172.8% 2150 · Unearned Grant Revenues 5,000.00 0.00 5,000.00 100.0% 2200 · GST Payable -5.00 0.00 -5.00 -100.0% 2500 · Unearned Revenue -635.25 357.00 -992.25 -277.9%
Net cash provided by Operating Activities 14,923.99 -12,916.91 27,840.90 215.5%
INVESTING ACTIVITIES 1009 · PayPal account- Geocoin sales 0.00 88.70 -88.70 -100.0%
Net cash provided by Investing Activities 0.00 88.70 -88.70 -100.0%
Net cash increase for period 14,923.99 -12,828.21 27,752.20 216.3%
Cash at beginning of period 19,080.90 31,909.11 -12,828.21 -40.2%
Cash at end of period 34,004.89 19,080.90 14,923.99 78.2%
Page 1 ITA Draft Budget 2020/2021 ACTUAL PROJECTED Jan - Dec 2020 Jan 21-Mar 22 Income 4000 · ITA Project Revenue 4000-01 · Industry Training Project $0.00 $0.00 4000-11 · Travel Guide $29,379.25 $23,000.00 Total 4000-2 · Tour Project $29,379.25 $23,000.00 4000-4 · Advertising Project 4000-4C · Co-operative partnership ads $1,350.00 $1,000.00 4000-4D · Radio_ Digital Co-op Ads $500.00 $525.00 4000-4E · Advertising Print- Travel Mb $4,025.00 $0.00 4000-4F · ROAD TRIP Colouring Book $0.00 $8,500.00 4000-4G · Digital Billboards $1,080.00 $1,080.00 4002 · Backroad Mapbooks $142.90 $0.00 Total 4000-4 · Advertising Project $7,097.90 $11,105.00 4000-6 · Communications Project $0.00 $0.00 4002-PO-POI Purchases Driftscape App $0.00 $7,000.00 4003-Project Grant $0.00 $0.00 Total 4000 · ITA Project Revenue $36,477.15 $41,105.00 4006 · Memberships- Industry $12,150.02 $9,000.00 4007 · Municipal Memberships $13,501.44 $13,165.00 Total Memberships $25,651.46 $22,165.00 4011 · Grants 4011-11 · Marketing Grant - TM $15,000.00 $15,000.00 4011-12 · Travel MB-Grant $50,000.00 $50,000.00 4011-9 · Tourism Product Development $0.00 $3,000.00 Total 4011 · Grants $65,000.00 $68,000.00 4013 · Bank Interest $527.25 $500.00 4019 · Meeting Revenue $0.00 $500.00 4100 · Accumulative Surplus $0.00 $16,165.00 Total 4013-4100 $527.25 $17,165.00 Total Income $127,655.86 $148,435.00 ______Expense 5000 · Bank Charges $269.55 $280.00 5035 · Charitable Donations $100.00 $200.00 5080 · Course Registrations $0.00 $370.00 5085 · Contracted Marketing/Membership $23,939.65 $0.00 $24,309.20 $850.00 5090 · Administration Costs 5090-2 · Contractor Admininstration $6,810.65 $56,250.00 5090-4 · Accounting $2,877.65 $3,750.00 5090-5 · Admin Staff -Part Time $32,071.42 $8,000.00 5090 · Administration Costs - Other $308.41 Total 5090 · Administration Costs $42,068.13 $68,000.00 5091 · Administration Rentals 5091-2 · Equipment &Storage Rentals $600.00 $600.00 5091 · Administration Rentals - Other $0.00 $0.00 Total 5091 · Administration Rentals $600.00 $600.00 5110 · Office Supplies $884.03 $400.00 5115 · Telephone Costs $1,631.23 $1,000.00 5120 · Meeting Costs $229.58 $500.00 $2,744.84 $1,900.00 5130 · Interlake Prod Devel Grants 5130-1 · Interlake Prod Dev Grants-Other -$500.00 $0.00 5130 · Interlake Prod Devel Grants - Other $6,992.68 $10,000.00 Total 5130 · Interlake Prod Devel Grants $6,492.68 $10,000.00 6999 · Marketing Plan Projects 6999-2 · Tour Project $99.00 $0.00 6999-3 · Promotional Project 6999-3A · Project Costs $468.60 $300.00 6999-3C · Interlake Colouring Book $0.00 $5,660.00 6999-3D · Promo "ROAD TRIP' Colour book $20.52 $30.00 Total 6999-3 · Promotional Project $489.12 $5,990.00 6999-4 · Travel Guide Project 6999-4A · Project Costs $25,274.11 $23,000.00 6999-4 · Travel Guide Project - Other $122.92 $75.00 Total 6999-4 · Travel Guide Project $25,397.03 $23,075.00 6999-6 · Communications Project 6999-6A · Project Costs $225.64 $250.00 Total 6999-6 · Communications Project $225.64 $250.00 6999-8 · Training Project 6999-8A · Project Costs $0.00 $200.00 Total 6999-8 · Training Project $0.00 $200.00 6999-9 · Advertising Projects 6999-9C · Proj Costs- Print ads $4,515.86 $3,250.00 6999-9D · Proj Costs- Travel Mb print -$525.00 $0.00 6999-9E · Proj Costs- Website $332.10 $5,500.00 6999-9H · Radio Marketing $1,625.00 $1,600.00 6999-9S · Proj Costs- Soc. Media/ Digital/Other $50.00 $2,000.00 6999-9T · Digital ADs $4,000.00 $3,150.00 6999-9U Driftscape Marketing $0.00 $5,000.00 6999-9V · Proj Costs- Video-Photos $3,503.86 $1,000.00 Total 6999-9 · Advertising Projects $13,501.82 $21,500.00 6999-A · Map Project 6999-A1 · App Purchase $0.00 $13,070.00 Total 6999-A · Map Project $0.00 $13,070.00 Total 6999 · Marketing Plan Projects $39,712.61 $64,085.00 7000 · Liability Insurance $2,256.00 $3,000.00 Total Expense $118,183.46 $148,435.00 Net Income $9,472.40 $0.00