Global Social Sciences Review (GSSR) Vol. IV, No. IV (Fall 2019) | Page: 217 – 223 8 IV).2 - Elements of Feminism in Language of Children's Animations Student, Department of English, Fatima Jinnah Women Izzah Shahid University, The Mall, Rawalpindi, Punjab, Pakistan. Assistant Professor, Department of English, Fatima Jinnah Fakhira Riaz Women University, The Mall, Rawalpindi, Punjab, Pakistan. Email;
[email protected] Assistant Professor, Department of English, Fatima Jinnah Akifa Imtiaz Women University, The Mall, Rawalpindi, Punjab, Pakistan. In today’s modern globalized world, the power and impact of media in different aspects of human Abstract life are universally acknowledged. The elements of feminism in media have been widely http://dx.doi.org/10.31703/gssr.2019(IV researched in the past, but, how feminist ideas are portrayed in children’s media largely remains unexplored. The aim of this research is to explore the presentation of feminist concepts, notions, and ideas in a specific genre of children’s media – animations – through verbal and non-verbal language URL: including verbal discourse, expressions, and overall communicative | | symbolism. The sample of the study consists of fourteen famous 8 Key Words animations which are selected through purposive sampling. The results reveal that the feminist ideas and concepts presented deal with the Feminism, Language, IV).2 empowerment and liberation of women, and hinted towards real-life - Gender, Animation, women’s issues such as education, adolescence, abuse, oppression, gender Media equality in work and employment, personal choice and other political, social and economic issues rather than presenting stereotypical image of women. Introduction 10.31703/gssr.2019(IV Feminism, a movement, and ideology regarding equal rights and opportunities, and activism for women, initiated during the 20th century, has since then been a major part of the society.