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3Rd Quarter 2009 3rd Quarter 2009 Success – a Word and More By Hugh F. Gouldthorpe, Jr., Senior VP, Quality & Communications, Owens & Minor and Retail Marketing Expo Keynote Speaker Have you ever from an operational standpoint but in one’s communicative skills.” Deals are wondered why the way we lead our teammates. not completed, sales are not finalized, some organizations The “U” errors occur and things fall apart excel while others The ‘U’ is all about understanding what because of a lack of communication. struggle? Why some reach new heights needs to be done. Understanding what People are persuaded by reason, but and others maintain the status quo? the customers want and how to best take moved by emotion. And why some just totally don’t get it!? care of their wants and needs. It’s also The “Second” C The answers to these questions are not about making sure that your teammates Can-Do! So much of success in life is complicated as there is no magic to are in sync and understand their role in all about believing in one’s self and the attaining success and standing product you’re selling. One’s head and shoulders above attitude will determine their the crowd. altitude and how successful As I speak around the they are in life. The only country I’m often asked the limitations any of us have meaning of success. My are those that we place SUCCESS upon ourselves. reply is always the same. It’s in the word SUCCESS. The “E” It’s not good enough in today’s The “S” your overall vision. The ‘S’ in the word SUCCESS is seeking world to meet expectations. Great the new and never being satisfied with The “C” companies have as their goal to always the status quo. If you live with what Communication is the glue that holds exceed one’s expectations. We call that you’re successful with today, you will die organizations together. The great old the WOW effect at Owens&Minor (where with it tomorrow. One of the keys to our sales motivator Earl Nightingale once we Work Owens&Minor Wonders). success at Owens&Minor is that we are said, “The effectiveness of one’s life Wowing is taking your game to a new always reinventing ourselves. Not only is determined by the effectiveness of Continued on page 8 Think. Shop. Buy. LOCAL By Russ De Vries, Market Manager, Main Line Broadcasting We have all been us has to compete more effectively for TM feeling the effects the consumer dollars that are available. of a tight economy. The Retail Merchants Association’s On top of that there initiative – “Think. Shop. Buy. LOCAL” is more and more is an ideal platform for creating a strong competition from the Richmond economy based on locally internet and the national chains. owned and operated businesses. This To make sales and increase market program encourages consumers to share in this business climate, each of Continued on page 8 Contents From Your President 4 In Brief 5 Retailer’s Tool Chest Dear Member, 6 RMA Country 7 Retail Authority Q&A Retail Merchants Association seems to measure TIME in what it is able 9 Expo Seminars to do for its members. 10 Expo Specials Recent Past to RMA means dozens & dozens of hot dogs & franks sizzling on the grill on a sizzling afternoon, surrounded by a couple hundred of 12 Expo Sponsors our closest RMA friends & members. The June 18 Backyard Cookout 13 Member Profiles was great fun, and we hear that you would like to do something like this again. 14 Welcome New Members Recent Past also means hosting a dozen banks plus the Small Business 15 Tips for Small Business Administration, and informing nearly one hundred businesses with 16 New RMA Members information on loans. We’ve been providing information to many who couldn’t come that morning. Judging by the response, it was another 17 Upcoming Events huge success. 18 Seen@RMA Present translates to information in this particular newsletter. If you haven’t heard about it yet, you will be hearing very soon about RMA’s promotion to “Think. Shop. Buy. Local.” Our website will soon be up & Published by: running with information that you and your customers can use to help support our local economy. This is an initiative for Members Only – and in addition to media opportunities for you, this is going to make news! Present is also our upcoming Retail Marketing Expo, with some intriguing previews of show specials and events in this issue. Be sure to Retail Merchants Association attend – and join us in thanking our sponsors and exhibitors. And make 5101 Monument Avenue sure you take advantage of the networking opportunities and some of Richmond, VA 23230 the ‘deals’ you’ll find on August 4 at the Expo in the Greater Richmond (804) 662-5500 Convention Center. Toll free (866)750-2532 Near Future holds opportunities for each of us. We’ll get early signals www.RetailMerchants.com on what the holidays hold in store at our Economic Forecast Breakfast in www.RetailMerchants.com/local October. And we’ll have a chance to acknowledge our region’s heroic www.Facebook.com/retailmerchants first responders at the annual Valor Awards in November. We welcome For information, contact your support and participation at each of these signature events. [email protected] I welcome your questions and suggestions at any time. However you measure your TIME, please know that we are grateful you spend some Mailing Courtesy of: of it with us. Until later, Produced by: TM Nancy Thomas, President/CEO ADVERTISE IN RETAIL PARTNERS QUARTERLY NEWSLETTER For advertising information or to publish any news about your business: Contact Pat Vitsky 804-662-5500, toll-free 866-750-2532 [email protected] 2 | www.RetailMerchants.com | 3rd Quarter 2009 Member Service RMA Membership: Use it or Lose it! Are you USING your association? Sponsorships: Attach your company’s name or brand to You joined RMA. Great! You’re reading your newsletter. Good! one of RMA’s outstanding and well-publicized events. But are you taking advantage of your association as a source • Meet the right people. of information on a tremendous variety of topics? Are you RMA’s networking events are among the best in the area. using the unique relationships available to you? If you haven’t attended, you truly don’t know what (and Use Retail Merchants Association for: WHO) you are missing. You might even learn something. • Referrals for ALL your business needs. RMA is the hub Retail Authority Mentoring, for members only, is THE of a multi-spoked wheel of information & contacts. Call monthly roundtable to find answers to your business us or check the website. questions from other member experts, at no cost. • Spread the word about your business. Make sure the Retail Marketing Expo is on your Website: Your member-to-member offers listed at no calendar! cost • Save money on key services. Email blasts:Your business news/events or personnel Our endorsed vendor relationships provide superb announcements included at no cost service at the right price. (See pg 20) Quarterly newsletter: Your business news or personnel RMA’s Merchant Services’ insurance division offers announcements included at no cost competitive pricing and added value, in addition to Retail Merchants Association FaceBook Fan Page: personal service you won’t find elsewhere. Sign up, comment, start or participate in a discussion, at RMA is negotiating a variety of advertising promotions/ no cost pages/events so members can stretch their marketing Website & newsletter: Advertising discounts & specials dollars. for members If you don’t use your association, you’ll lose your RMA business Free web presence: Have you completed the edge. information on your Richmond.com site? No cost to To find out more about any of these services, just give us a RMA members. call. 804-662-5500. 3rd Quarter 2009 | Think, Shop, Buy Local | www.RetailMerchants.com/local | 3 In Brief RMA MEMBER PROFILES IN that recognizes the best work done Squad, visit www.LakesideRescue.org. LANDMARKS by the area’s advertising agencies. CRIME STOPPERS/CRIME Landmarks Marketing has developed Saunders, president of the Madison + SolvERS 25TH ANNIVERSARY ‘The Prestige Partnership’ included in Main agency in downtown Richmond, CELEbration The Landmarks of Greater Richmond has organized happy hours for the ad October 15 Publication. This is an exclusive community and put together a new Metro Richmond Crime Stoppers opportunity for all RMA members. media seminar last month. Madison and CC/CH Crime Solvers invite you Landmarks will feature a two-page + Main specializes in incorporating to participate in their Anniversary profile of leading professionals, new media and social-marketing Celebration at the Omni Hotel in businesses and other success technologies, such as Facebook and Richmond, recognizing 25 years stories that have relevance to our Twitter, into advertising. The agency of service to our communities. If audience. RMA members have the also does traditional advertising. you are interested in additional unique distinction in presenting their JOHN RavENAL ELECTED information and the availability of information to thousands of potential PRESIDENT OF Association OF sponsorships, please contact Wayne customers. These customers will be Art MUSEUM Curators Nystrom, (804) 270-5300, or email encouraged to shop and buy locally. The Association of Art Museum [email protected] www. Retail Merchants plans to distribute one Curators today announced the election crimestoppersrichmondvirginia.com book to every member and sponsors of John Ravenal of the Virginia Museum VIRGINIA FILM AND will receive additional copies to give of Fine Arts as its fourth president. “I’m TOURISM LEADER their clients and prospective clients.
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