Public Diplomacy
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Distributed by TSO (The Stationery Office) and available from: TSO (Mail, telephone and fax orders only) SESSION 2005–06: HC 903 COMMITTEE: PUBLIC DIPLOMACY: FROM THE FOREIGN AFFAIRS THIRD REPORT PO Box 29, Norwich NR3 1GN General enquiries 0870 600 5522 Order through the Parliamentary Hotline Lo-call 0845 7 023474 Fax orders 0870 600 5533 Email [email protected] Internet http://www.tsoshop.co.uk TSO Shops House of Commons 123 Kingsway, London WC2B 6PQ 020 7242 6393 Fax 020 7242 6394 68-69 Bull Street, Birmingham B4 6AD Foreign Affairs Committee 0121 236 9696 Fax 0121 236 9699 9-21 Princess Street, Manchester M60 8AS 0161 834 7201 Fax 0161 833 0634 16 Arthur Street, Belfast BT1 4GD 028 9023 8451 Fax 028 9023 5401 18-19 High Street, Cardiff CF10 1PT Public Diplomacy 029 2039 5548 Fax 029 2038 4347 71 Lothian Road, Edinburgh EH3 9AZ 0870 606 5566 Fax 0870 606 5588 The Parliamentary Bookshop Third Report of Session 2005–06 12 Bridge Street, Parliament Square London SW1A 2JX Telephone orders 020 7219 3890 General enquiries 020 7219 3890 Fax orders 020 7219 3866 Accredited Agents (See Yellow Pages) and through good booksellers © Parliamentary Copyright House of Commons 2006 Applications for reproduction should be made in writing to The Licensing Division, HMSO, St Clements House, 2–16 Colegate, Norwich NR3 1BQ – Fax 01603 723000 ISBN 0 215 02832 5 HC 903 House of Commons Foreign Affairs Committee Public Diplomacy Third Report of Session 2005–06 Report, together with formal minutes, oral and written evidence Ordered by The House of Commons to be printed 29 March 2006 HC 903 Incorporating HC 522–i/iii Published on 7 April 2006 by authority of the House of Commons London: The Stationery Office Limited £17.50 Foreign Affairs Committee The Foreign Affairs Committee is appointed by the House of Commons to examine the administration, expenditure and policy of the Foreign and Commonwealth Office and its associated agencies. Current membership Mike Gapes (Labour, Ilford South), Chairman Mr Fabian Hamilton (Labour, Leeds North East) Rt Hon Mr David Heathcoat-Amory (Conservative, Wells) Mr John Horam (Conservative, Orpington) Mr Eric Illsley (Labour, Barnsley Central) Mr Paul Keetch (Liberal Democrat, Hereford) Andrew Mackinlay (Labour, Thurrock) Mr John Maples (Conservative, Stratford-on-Avon) Sandra Osborne (Labour, Ayr, Carrick and Cumnock) Mr Greg Pope (Labour, Hyndburn) Mr Ken Purchase (Labour, Wolverhampton North East) Rt Hon Sir John Stanley (Conservative, Tonbridge and Malling) Ms Gisela Stuart (Labour, Birmingham Edgbaston) Richard Younger-Ross (Liberal Democrat, Teignbridge) The following member was also a member of the committee during the parliament. Rt Hon Mr Andrew Mackay (Conservative, Bracknell) Powers The committee is one of the departmental select committees, the powers of which are set out in House of Commons Standing Orders, principally in SO No 152. These are available on the Internet via www.parliament.uk. Publication The Reports and evidence of the Committee are published by The Stationery Office by Order of the House. All publications of the Committee (including press notices) are on the Internet at http://www.parliament.uk/parliamentary_committees/foreign_affairs_committee.cfm. Committee staff The current staff of the Committee are Steve Priestley (Clerk), Sarah Ioannou (Second Clerk), Ann Snow (Committee Specialist), Kit Dawnay, (Committee Specialist), Kevin Candy (Committee Assistant), Catherine Jackson (Secretary) and Chintan Makwana (Senior Office Clerk). Contacts All correspondence should be addressed to the Clerk of the Foreign Affairs Committee, House of Commons, London SW1A 0AA. The telephone number for general enquiries is 020 7219 6394; the Committee’s email address is [email protected] Contents Report Page Conclusions and recommendations 7 1 Introduction 12 2 Public Diplomacy 12 Wilton review of public diplomacy 13 Lord Carter’s review of public diplomacy 13 A new definition of public diplomacy 15 A new public diplomacy strategy 16 Public Diplomacy Strategy and Performance Management Board 17 British Council and public diplomacy 20 FCO relationship with the British Council 20 Governance of the British Council 21 BBC World Service and public diplomacy 24 Responsiveness to change 26 Governance of the World Service 27 Financial independence and stability 27 Public Diplomacy Campaign Fund and Public Diplomacy Challenge Fund 28 Public diplomacy measurement and evaluation 29 3 British Council 30 Work in 2004–2005 30 Annual Report for 2004–05 31 British Council’s raison d’être 31 Working with government departments 33 Staffing and efficiency savings 34 Value for money? 35 Middle East, Afghanistan and North Africa 37 British Council’s tax status in Russia 38 Chevening scholarships and fellowships 40 4 BBC World Service 42 Annual Report 42 Work in 2004–05 43 Audience figures and audibility 43 World Service’s three-year plan and vision to 2010 44 Reduction in vernacular services 46 English-language output 48 Arabic satellite television news service 50 Expansion into other television services 56 Nepali radio service 59 Closure of the BBC World Service in Uzbekistan 61 Online services and new digital interactive services 62 6 Public Diplomacy Formal minutes 64 List of written evidence 69 Conclusions and recommendations Lord Carter’s review of public diplomacy 1. We conclude that while it is appropriate for arm’s-length bodies to follow a public diplomacy strategy in line with government medium- and long-term goals, given that funding is provided through grant-in-aid, this must be counterbalanced by institutional safeguards to preserve the day-to-day and short-term editorial and operational independence of the BBC World Service and the British Council respectively. (Paragraph 15) 2. We recommend that the Government’s public diplomacy strategy be aligned with the FCO’s strategic global priorities. We conclude that the strategy should both provide direction to the public diplomacy organisations and be informed by their individual contributions. (Paragraph 18) 3. We conclude that it is appropriate for an FCO Minister to chair the new Public Diplomacy Strategy and Performance Management Board and to be accountable to Parliament for its decisions. However, this must not be allowed to compromise the BBC World Service’s editorial independence or the British Council’s operational independence. We support the Carter review’s proposal for the establishment of an advisory panel and recommend that the new board maintain good links with the panel’s membership. (Paragraph 29) 4. We conclude that any changes made to the arrangement for oversight of the British Council must not jeopardise its operational independence and effectiveness. (Paragraph 34) 5. We recommend that the Foreign Secretary should appoint half the British Council’s board members, including the chair and vice-chair. We conclude that this should increase accountability to Parliament whilst guaranteeing the Council’s separation from Government and ensuring that a wider group of interests are represented on it. (Paragraph 37) 6. We recommend that in order to avoid any perception of a conflict of interest arising from the position of the Permanent Under-Secretary as principal accounting officer of the British Council and his membership of its board, the Foreign Office should be represented on the British Council’s board by another member of the FCO’s board of management. (Paragraph 38) 7. We recommend that the FCO, in the light of Lord Carter’s review on public diplomacy, describe what changes it believes are necessary in relation to its oversight of the British Council as well as any changes it proposes to make to enhance its mechanisms of dialogue with the Council. We further recommend that the FCO indicate how these changes would be likely to affect the British Council’s operational independence and the perceptions of its partners and clients of its distance from Government. (Paragraph 44) 8 Public Diplomacy 8. We conclude that Lord Carter’s review was right to recognise the BBC World Service’s unique contribution to the United Kingdom’s public diplomacy as a world class international broadcaster and to understand the significance of its editorial independence to its reputation and ability to deliver an unbiased trustworthy news service. We conclude that making decisions on priority markets and new investment in a manner consistent with governmental medium- and long-term goals, in consultation with the Foreign Office, need not be detrimental to the BBC World Service’s editorial impartiality. (Paragraph 51) 9. We recommend that the BBC World Service, together with the Foreign Office, carry out regular reviews of its services to ensure that resources are being utilised to achieve a maximum impact, with overall audience figures increased through appropriate reinvestment of resources into new media opportunities. (Paragraph 55) 10. We agree with Lord Carter that there remain considerable advantages for the BBC World Service remaining structurally bound into the overall BBC operation. (Paragraph 56) 11. We conclude that the ring-fenced funding for the BBC World Service and the British Council should remain in place. (Paragraph 58) 12. We recommend that in its response to our Report the Foreign Office outline how it plans to assess the impact of the Public Diplomacy Campaign Fund and the Public Diplomacy Challenge Fund and what plans or modifications it has in mind for them. (Paragraph 62) 13. We recommend that in its response to this Report the Foreign Office provide us with a breakdown of how the BBC World Service and British Council allocate their resources in the financial year 2005-06. In the case of the British Council we recommend that data be given on a country-by-country and on a regional basis, and in the case of the BBC World Service by country, by language service and by region. We further recommend that in future the Foreign Office furnish this Committee with such data on an annual basis.