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A Year to Remember Fiscal 2012 Lottery Sales and Revenues All The Official Publication of the North American Association of State & Provincial Lotteries Lottery Insights November Issue 2012 A Year to Remember Large Jackpots Create Record Sales in U.S., Canadian Jurisdictions Experience Strong Performance in Sports Category Fiscal 2012 Lottery Sales and Revenues United States/Canada All About Convenience The Minnesota Lottery is the First to Launch ATM and Gas Pump Solutions Offered by Linq3 Q&A with Buddy Roogow In this Issue... Lottery Insights November Issue 2012 From the NASPL President Power Ball and Mega Millions Buddy Roogow, Executive Director, District of Columbia Lottery, NASPL President Since the Price Change Stephen A. Wade, Washington’s Lottery Page 4 Page 22 NASPL Staff D.C. Lottery Goes ‘All Net’ David B. Gale A Year to Remember Executive Director with Washington Wizards Large Jackpots Create Record Sales in U.S., Canadian Jurisdictions Experience Strong Thomas C. Tulloch D.C. Scratcher Performance in Sports Category Director of Administration Page 6 Page 26 Andrew White Project Manager Tamika Ligon Betty Boop™ D.C. Scratcher is Fiscal 2012 Lottery Sales Program Planning Coordinator Back and Winning Better than and Revenues John Koenig Ever United States Graphic Designer Page 8 Page 30 Janine Hutzell Accounting Patricia McQueen Chicago Worker Helping Out with Fiscal 2012 Lottery Sales Staff Writer Superstorm Sandy Recovery Wins and Revenues Jake Coy Big with the New Jersey Lottery Canada Project Coordinator Page 10 Page 36 19 Years of Excellence Continues Circulation: Q&A with Buddy Roogow Lottery Insights ISSN 1528-123X, Page 12 with Lottery Leadership Institute November Issue 2012, Volume Page 40 No. Thirteen, Issue Ten. Published monthly by NASPL (North American Association of State and Provincial All About Convenience Lotteries) The Minnesota Lottery is the first to launch Future Events and Seminars ATM and gas pump solutions offered by 1 South Broadway, Linq3 Page 44 Geneva, OH 44041 Patricia McQueen, NASPL Writer Page 18 © 2012 All rights reserved. NASPL Email: [email protected] Web Site: www.naspl.org Phone: 440.466.5630 Fax: 440.466.5649 2 | Lottery Insights - November Issue 2012 12-01898 LOTT INSIGHTS AD_MECH.pdf 1 5/10/12 4:25 PM A WORLD OF POSSIBILITIES Serving over 300 lottery and gaming customers worldwide since 1973 Instant Game Product Management • Cooperative Services Programs • Marketing Research Lottery & Gaming Terminals • Video Gaming • Lottery Systems & Draw Games Licensed Properties • Loyalty Clubs & Rewards Programs • Internet & Mobile Gaming www.ScienticGames.com Lottery Insights - Conference Issue 2012 | 3 From the NASPL Executive Director Thanksgiving is almost upon us and, of course, our attention is now centered on family, turkeys, stuffing, cranberry sauce and the Turkey Tripler. Thanksgiving always causes me to hit the pause button and remind myself and anyone who will listen that to be thankful for what we have is more fulfilling than recounting what we may want. The Thanksgiving season is a time of year when we need to say “thank you” for all of the great things that have befallen us both personally and professionally. Across our industry, we are thankful for the great resume of customers, vendors and employees to whom we owe a huge debt of gratitude. So many lotteries enjoyed record years. Let that continue into the new year.. I’m excited to see all the holiday games in the marketplace such as Colorado’s Cornucopia Cash and West Virginia’s Turkey Trippler not to mention the hundreds of Christmas tickets soon to adorn our shelves and stockings. Buddy Roogow As many of you know, during the Holiday season the majority of lotteries produce as much as 20 percent of their annual sales while many retail businesses rely on the holiday season to generate 50 percent or more of their annual sales. This only speaks to the year round health of our product offerings. Did you know that since 1947, the National Turkey Federation (NTF) has presented the President of the United States with a live turkey and two dressed turkeys in cel- ebration of Thanksgiving. The annual presentation of the National Thanksgiving -Tur key to the President has become a traditional holiday ritual in the nation’s capital, signaling the unofficial beginning of the holiday season and providing the President an opportunity to reflect publicly on the meaning of the Thanksgiving season. After the ceremony, the live bird retires to Mount Vernon to live out the rest of its years. I guess you could say that lucky turkey won the lottery. Additionally, about 46 mil- lion turkeys ended up on U.S. dinner tables last Thanksgiving—or about 736 million pounds of turkey meat, according to estimates from the National Turkey Federation. Interestingly, Minnesota is the United States’ top turkey-producing state, followed by North Carolina, Arkansas, Missouri, Virginia, and Indiana, all great lottery states. Wishing you all a safe and happy Thanksgiving Holiday, Buddy Roogow Executive Director, District of Columbia Lottery NASPL President 4 | Lottery Insights - November Issue 2012 Lottery Insights - Conference Recap Issue 2012 | 5 Industry News D.C. Lottery Goes ‘All Net’ with Washington Wizards D.C. Scratcher he D.C. Lottery is giving play- Across the board, the agency’s scratchers Monumental Sports Entertainment,’ ers the chance to “win like have enjoyed rising sales for the past two states John Gorman who develops the a baller,” with the launch of years. The newly added Wizards ticket scratcher inventory for the D.C. Lottery. its Washington Wizards D.C. seems a likely player to continue this Scratcher. The ticket joined winning streak. It features two scenes And, the stats are good. According to re- Tthe starting lineup in early October 2012 to offer players a little variety in the look search provided by the D.C. Lottery, close with two top prizes of $6,000 and a locker and extend its appeal. It will be sold on- to half of all D.C. Lottery players visit the room of Second Chance oppor- Verizon Center in a 12-month tunities including 2014 Season period. Forty percent of the Tickets, an away trip for two, agency’s geographical demo- choice Acela Club seating at the graphic have frequented the Ve- Verizon Center—the District rizon Center. And, D.C. Lottery of Columbia’s premier sports players are seventy-six percent arena—and, autographed team more likely to see a Wizards gear and merchandise. game than non-players. “We think we’ve hit a 3-pointer “The Washington Capitals with this ticket. We’re maximiz- Scratcher game was D.C. Lot- ing the affinity for the home tery’s most successful sports- team, the Wizards. We’ve piled themed ticket last year,” said on premium prizes that appeal Tom Hunt, Monumental Sports to game lovers. And, everybody & Entertainment’s Senior Vice loves D.C. Scratchers,” says Bud- President of Corporate Partner- dy Roogow, executive director ships. “We are extremely ex- of the D.C. Lottery. cited to once again partner with the D. C. Lottery and introduce And, from initial sales reports the new Wizards Scratcher this it looks like a slam dunk for this year.” $2 instant scratcher. 300,000 tickets have been printed with site at the Verizon Center-- home to the The Washington Wizards D.C. sales expected to hit $600,000. And, it’s Washington Wizards-- for easy access to Scratcher represents the latest in team- hitting the pine strong. In its first week fans on game nights. And, the agency ups between the D.C. Lottery and Monu- in the game, the Wizards scratcher per- plans a series of events, including Money mental Sports Entertainment. An NBA formed twenty percent stronger than Machine appearances, at the sports are- Wizards scratcher was produced in 2002, expected. Continuing this trajectory, it is na to elevate ticket awareness and player the WNBA’s Washington Mystics were anticipated that this ticket will be one of excitement. featured on the D.C. Lottery’s 2008 Black the agency’s most successful $2 products History poster, and the Washington Capi- of this fiscal year. Lending the weight of his personality and tals scratcher iced competition in 2011. prominence in the sports industry to the All are properties of the sports entertain- This Wizards ticket comes on the heels Wizards Scratcher is Phil Chenier, former ment conglomerate. of the record-selling Washington Capitals professional basketball player and cur- scratcher launched in 2011. That ticket rent TV sports broadcaster for the Wash- was the agency’s first hockey-themed ington Wizards. Chenier is featured in a Visit www.dclottery.com for detailed infor- ticket and its best-selling sports-themed commercial spot supporting this ticket. mation about the D.C. Lottery and Charitable ticket to date. That signals hoop dreams Games Control Board. for the new Wizards scratcher which “Strategically, we see this ticket as an- from preliminary sales figures, shows it’s other rung in the successful partnership no benchwarmer. ladder between the D.C. Lottery and 6 | Lottery Insights - November Issue 2012 Lottery Insights - Conference Issue 2012 | 7 Industry News Betty Boop™ D.C. Scratcher is Back and Winning Better than Ever ver 80 years in the dy Roogow, executive director of business and Betty the D.C. Lottery. “But, this ticket Boop™ is still wooing sees a different investment in the audiences as “every- franchise in both design and price body’s favorite girl,” point.” Oand headlines a new $5 instant scratcher from the D.C. Lottery. “It’s an industry standard that the $5 price point is your bread Appealing to Betty Boop enthu- and butter line for instant games. siasts, the game was launched in There’s little to no room for error October 2012 for the first time when it comes to what tickets are ever with five, limited-edition featured at this price point and scenes created exclusively for the how it impacts your bottom line.
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