TV Everywhere SUCCESS on SCREEN

TV Everywhere SUCCESS ON SCREEN

Presented by: Jane M. Francisco SR. Account Executive THE MAJORITY OF MEDIA CONSUMPTION IS SCREEN BASED

Television Laptop/PC Tablet Smartphone

of all media interactions are screen based

20% We spend about of all media Radio Newspaper Magazine interactions are 10 hours non-screen based in front of our screens each day

INTRODUCING PREMIUM DIGITAL TV AND PREMIUM DIGITAL VIDEO

Source: eMarketer, Spring 2015 YOUR CUSTOMERS ARE WATCHING MORE VIDEO

“ The average U.S. adult spends about 5.5 hours a day watching ” video across devices1

1Source: eMarketer Daily, April 16, 2015

INTRODUCING PREMIUM DIGITAL TV AND PREMIUM DIGITAL VIDEO Your Business + The Power of TV

TV is #1 advertising medium for • Ad recall in all age groups • Influencing purchases in all age groups

Live TV. Most powerful video platform. On-Demand. Prime time, all the time. Streaming TV. TV content, all screens. Premium Video. Todays source for news. All Homes. Reach any household. All Devices. Maximum exposure. Data Targeting. Quality of TV, intelligence of digital.

Source: Marketing Charts Study, Q3 2016, Advertising Channels with the Largest Purchase Influence on Consumers INTRODUCING PREMIUM DIGITAL TV AND PREMIUM DIGITAL VIDEO BUILD A RELATIONSHIP GIVE THEM A REASON TO LOVE YOUR BRAND

95% of consumers are in the relational phase with a brand

Only 5% of consumers are in the transactional phase and RELATIONAL 95% currently in the market for a product

Use video to build a relationship so that when the viewer TRANSACTIONAL 5% becomes interested, they remember your brand TV Viewership of Today

65% Linear Viewing 35% Non-linear Viewing (live) Streaming TV Device ( Apple TV, Roku, etc )

Streaming on PC

Mobile/Tablet

Video on Demand & DVR

INTRODUCING PREMIUM DIGITAL TV AND PREMIUM DIGITAL VIDEO Source: Nielsen Q1 2016 Total Audience Report Growth of Streaming TV Viewing

% of US Population Streaming TV 60.0% 53.3% 54.9% 50.8% 50.0% 44.7%

40.0%

30.0%

20.0%

10.0%

0.0% 2014 2016 2018 2020 % of US Population

2016 was the First Time that More Than Half of the US Population will Watch TV Shows Online!

Source: eMarketer; For the First Time, More Than Half of Americans Will Watch Streaming TV - See more(2/3/16) TV Viewing Behaviors Across Demos

Streaming & On Demand Live TV Viewing

18-24 53% 47%

25-34 48% 53%

35-49 38% 62%

50-64 28% 72%

65+ 23% 77%

Source: Nielsen Q1 2016 Total Audience Report & Nielsen Q1 2016 Comparable Metrics Report Measuring Gross minutes of TV Video viewing in the US by adults 18+ What Does TV Everywhere Look Like?

Same content across every screen TV IS ON ALL SCREENS YOU SHOULD BE TOO

From Live Streaming to Video on Demand, to Connected TV to Mobile, our digital video products will engage your customers no matter where or when they are consuming video

Video On Demand Set-Top Box Inventory

From Sports to News, to the Hottest Premiers to binge-worthy content, our 50+ cable networks have you covered on TV TARGETED TV COMCAST SPOTLIGHT TV EVERYWHERE

The average household watches an average of 18 networks. We use research to identify the right mix of networks and programs in order to engage your specific target within the geographic areas that will make the most impact on your business

Sources: 1) Nielsen Media Research, Average Channels Tuned Report 2014. AUDIENCE TARGETING

Reach potential customers with networks more likely to cater to and reach them. No matter who you are targeting – we deliver targeted audience segments.

Small Business Owners Prefer Bank Online/Mobile Prefer Bank In Person Millennials

INTRODUCING PREMIUM DIGITAL TV AND PREMIUM DIGITAL VIDEO

Source: Scarborough 2016 Philadelphia Release 1; Cable Networks Watched Past 7 Days FEATURES TARGETED VIDEO ON DEMAND NON-SKIPPABLE ADS CLUTTER-FREE ENVIRONMENT IN-STREAM VIDEO PRIME PLACEMENT ABOVE THE SCROLL ONLY DURING PROFESSIONAL CONTENT SERVED ON MOBILE, PC, LAPTOP & CONNECTED TV

ON DEMAND AUDIENCE TARGETED TV Everywhere video across premium Utilizes audience data from over 30 digital publishers with TV programming, highly respected companies, efficient In- movies and other professionally Stream provides precise, best-in-class produced content through the most well- geographic and demographic targeting, known cable and digital brands. effectively delivering your commercial to your audience on well-known, Comcast approved, premium websites.

*These video destinations are subject to change based on availability and will be continually optimized for the best performance. Cannot site target specifically. Accessing TV Everywhere Content

Consumers Access TV Everywhere Content Through a Variety of Programmer and TV Distributer Apps Some Examples Of TV Everywhere Apps Watch All Your TV From Home, Anywhere You Go

There are quite a few different services available - depending on your TV provider and which networks you’re paying for. Different networks support different platforms, and some apps are available on more devices than others.

INTRODUCING PREMIUM DIGITAL TV AND PREMIUM DIGITAL VIDEO TARGETING SIMPLIFIED AUDIENCE AGGREGATION ACROSS SCREENS

Choose from over 100 different demographic and behavioral segments to engage the perfect audience for your business

AUTOMOTIVE HOME IMPROVEMENT

EDUCATION HOUSEHOLD

ENTERTAINMENT LIFESTYLE

FOOD & BEVERAGE SPORTS

FINANCIAL RETAIL

HEALTH & WELLNESS TRAVEL VIDEO TARGETING YOUR VIDEO EVERYWHERE

We identify their We serve them your ad on We capture consumer data Increasing awareness of your brand interests the sites they’re visiting from online behaviors

40+ data integrations allow us to see each consumer in detail Why is Our Video Different? QUALITY MATTERS! Cluttered Auto-Play Video Banner

Not our Video Tiny Mobile Overlays

Not our Video Where Won’t My Ad Run?

Many digital video ad placements can be easily missed. This includes auto-play video ads that automatically start (with no volume) once a user lands on a page, skippable ads, and even videos that minimize when viewed on a mobile device.

With TV Everywhere, all ads will be served in- stream, before and during a user initiated video.

Not our Video Quality Matters in Online Video

Us. Them.

Your 30 second spot running during the FX Your 30 second spot obscured by someone program ‘ The Americans’ full screen with else’s ad on a cluttered webpage. an engaged viewer. THIS is Your Commercial with TV Everywhere

AMC.COM Where Will My Ad Run?

Pre & Mid Roll in premium TV content across all devices

Full Episode TV Shows on MVPD & Full Episode TV Shows on Network Sites (includes Network mobile apps Verizon, DirecTV, and Dish viewers) Live Programming streams such as WatchESPN

Video On Demand accessed through Comcast set top boxes (includes On Demand Tv shows accessed through connected TV including OTT X1) services such as Apple TV, and Roku WHY COMCAST SPOTLIGHT? PREMIUM INVENTORY YOU WON'T FIND ANYWHERE ELSE

OPTIMIZATION EXCLUSIVE PLACEMENT

We take the stress off of you by monitoring and Through Comcast & NBC Universal’s partnership, we have optimizing your buy around the clock to ensure delivery. access to a cable and premium video content destinations, With our dedicated digital team you can rest assured websites and apps that no one else can offer that your digital campaign is making an impact.

FRAUD PROTECTED PROVEN QUALITY We partner with the leaders in bot fraud prevention, Not only do we partner with quality digital ad ensuring your ads are seen by the right consumers. Plus, placement providers, but also we apply additional quality we will never serve your ad to consumers who have ad- standards in line with our premium video capabilities. blocking software Your ads will only be seen in the most viewable locations only during professionally produced content WHAT TO LOOK FOR WHEN BUYING ONLINE VIDEO

Viewability • Is The Vendor Providing 100% Non-Skippable, long & short form video content?

• Are the Ad Placements ‘Above The Fold’ or ‘User Initiated’?

• Is the campaign optimized for Viewability or Click-Thrus?

• What is being done to combat Bot Fraud on my campaign?

• Do my commercials run only before or during the content?

INTRODUCING PREMIUM DIGITAL TV AND PREMIUM DIGITAL VIDEO *Participating media sites and content providers are subject to change. Campaigns run across all networks.. WHAT TO LOOK FOR WHEN BUYING ONLINE VIDEO

Targetability • How Many Data Partners is the vendor using? The more partners the more precise the targeting.

• How finite of a target should I select?

• Should I select a Demo, Geo or Behavioral Target?

Brand Safety • What type of sites are my ads running on?

• Are the sites COPPA Compliant?

• Is the network of sites MRC accredited and IAB compliant?

• Are the sites audited for fraudulent traffic?

INTRODUCING PREMIUM DIGITAL TV AND PREMIUM DIGITAL VIDEO *Participating media sites and content providers are subject to change. Campaigns run across all networks.. WE DELIVER AUDIENCES - Geographically

State of Delaware:

• Wilmington Zone

• Middletown Zone

• Central Delaware Zone

• Lower Delaware West Zone

• Lower Delaware East Zone

Reaching the state of Delaware with approximately 267,379 cable households. Includes Xfinity, Verizon, Atlantic Broadband and Mediacom cable households. THANK YOU!

QUESTIONS?