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Information Overload and Communication Overload on Social Media Exhaustion and Job Performance Sys Rev Pharm 2020;11(8):344-351 A multifaceted review journal in the field of pharmacy Information Overload and Communication Overload on Social Media Exhaustion and Job Performance Anis Eliyana *1, Shochrul Rohmatul Ajija 1, Ahmad Rizki Sridadi 1, Anis Setyawati 1, Alvin Permana Emur 2 1 Universitas Airlangga 2 PT Usaha Mulia Digital Indonesia (UMDI) *Corresponding author: Anis Eliyana, [email protected] ABSTRACT The purpose of this research is to investigate the impact of Information Overload Keywords: Communication Overload; Information Overload; Job Performance; and Communication Overload on Social Media Exhaustion and Job Performance on Quality Job; Social Media Exhaustion marketing department employees of Bukalapak Company. The respondents are 70 staffs in the marketing division. This research uses a quantitative approach with a Correspondence: path analysis methodology with data processing based on the SmartPLS program Anis Eliyana and the findings support the hypothesis. The results of the study stated that 1 Universitas Airlangga Information Overload as well as Communication Overload has a positive and *Corresponding author: Anis Eliyana, [email protected] significant effect on Social Media Exhaustion, furthermore Social Media exhaustion, Information Overload and Communication Overload have negative and significant effects on Job Performance. INTRODUCTION The exhaustion of social media is not only influenced by Technology progress is changing faster, especially with the overloading information, but also by overloading development of mobile devices. This easy accessibility, communication (Zhang et al., 2016). The study showed when used at work, can have either positive and negative that there would be what is considered unnecessary impact. As we know the workplace is an atmosphere in contact when someone interacts and talks constantly, or in which an individual performs a job according to their terminology, the idea is termed communication overload. fields. Yu et al., (2018) further claimed that not all Zhang et al. ( 2016) findings are supported by earlier workplaces make it easy for an employee to use a mobile research conducted by Karr-Wisniewski and Lu (2010), phone while working. This is because the company's which states that excessive communication occurs when manager or owner does not want the convenience of third parties ask employees to pay attention to internet access hinders the performance of the employee. information through means such as email, instant Basically, people with the same job may have different messages, or mobile devices that may distract them from success levels while performing tasks (Wisniewski & their main job. Dutton, 2011), making their roles in the workplace often Bukalapak is one of the largest e-commerce company in different. In addition, as noted earlier, the use of social Indonesia, and in fact it is one of the four unicorns that is media in the workforce is another factor impacting labour based in Indonesia. The term unicorn itself refers to a efficiency. Owing to time wasting and diversion, this start-up company with a value of over $1 billion. As an practice can lead to a decrease in employee performance online marketplace established in 2010, Bukalapak has at work (Sherman, 2009; Zhang et al., 2015). been progressively growing. Its business which is mostly A Nucleus Research study found that full access to conducted online has put consequence for its employees to Facebook at work resulted in a performance decline of 1.5 actively and intensely connect to the internet. This fact is %. Individuals that are too reliant on social media appear even more demanding to the marketing division. Though to have negative feelings that ultimately can increase marketing strategy can be done both offline and online, but techno-stress and trigger performance decline (Brooks, the online strategy requires bigger attention. In fact, to 2015). This is consistent with the study of Yu et al., (2018), accelerate its progress, Bukalapak has applied massive who note that performance loss is mostly due to the marketing strategy by promoting more advertisement to fatigue of social media. persuade more people to open Lapak (online store) and Social media exhaustion due to the use of social media can become buyers (www.deerham.com). Therefore, the be described as self-evaluated fatigue (Lee et al., 2016). employees have more potential to experience Social Media Anticipation is indeed important so that an employee does Exhaustion. not feel drained. Yu et al., (2019) said this condition arises when an employee excessively uses social media during REVIEW OF LITERATURE working hours. As a result, the employee cannot work Information Overload efficiently and optimally. According to the word dictionary, "overload" is a What we get when we access the social media is combination of the words "over" and "load". The word information. Regrettably, the ease of internet access is not "over" means something that is too much or too big. The supported by the ability to process so that information information itself can be fulfilled using media. overload always happens. Information overload occurs Understanding information according to Yu et al., (2018) when the obtained information exceeds the information is interpreted as "Everything that helps us organize our processing capability (Eppler & Mengis, 2004). This knowledge and exchange our views about the natural abundance of information can cause a person to suffer world of life" or in other words information can reduce our social media fatigue. This is also consistent with Lee doubts in certain situations. (2016) study, who notes that when a person receives Overload of information takes place when information information that exceeds their ability, they may feel out of flow exceeds the information needs (Eppler & Mengis control and experience exhaustion in social media. 2004). Moreover, individuals' capacity to process 344 Systematic Reviews in Pharmacy Vol 11, Issue 8, Aug-Sept 2020 Eliyana et al. / Information Overload and Communication Overload on Social Media Exhaustion and Job Performance information varies, making it difficult to measure the tiredness through the use of technology. Social media extent of each individual's information load (Yu et al., exhaustion from the use of social media can be described 2018). The more information is being collected, the more as a sense of subjective and self-evaluation fatigue (Lee et it can confuse someone in making choices. Information al., 2016). It can also be interpreted as the tendency of overload can also be defined as a situation when people social media users to withdraw from social media when are confronted with a massive amount of information they are overwhelmed with too many sites, too much created on social media which exceeds the capacity they content, and too much time spent on maintaining can handle. It can cause individual uncertainty in making connections (Bright, 2015). This can also be related to decisions, and difficulty to recall prior knowledge. concerns about privacy and boredom in the use of social media. Communication Overload Communication overload is a combination of the words Job Performance "communication" and "overload" which means excessive A lot of terms are used to describe how well somebody communication or communication overload. does the work. Job performance can be defined as Communication overload is a phenomenon that is new and someone's ability to perform tasks within their job (Yu et parallel to social media in the last decade. Communication al., 2018). This demonstrates how far a person is able to overload is an undesirable condition that arises when fulfil his/her job requirements. communication demands from information and Job performance can also be characterized as conduct or communication technology, such as social media, that behavior related to organizational objectives (Ali et al., exceeds the user's processing capacity (Yu et al., 2018) 2015). Essentially, the work output itself is what the The degree and complexity of communication inputs for workers do or make. Improving performance for individuals can be described as communication overload individuals and groups is the focal point of efforts to (Cho et al., 2011). Excessive communication is measured improve organizational performance (Mathis and Jackson, by the degree to which an organizational participant 2002: 78). experiences more quantity, complexity and firmness of Performance is the result obtained by an individual or information over a certain period of time more than what group within an organization, according to Mardiana, he/she wants, needs or can manage in the communication Eliyana, Novita (2012). In general, performance is what process "(Chung & Goldhaber, 1991). employees do, and specifically performance is the quantity Communication overload refers to a situation where and quality of work that an employee achieves based on communication demands from social media platforms the responsibilities assigned to him/her. Performance is surpass individual communication capacities, causing generally correlated with measures of particular goals extra disruption of their work to the point where people achievement in the company over such times. Veithzal become less productive (Karr-Wisniewski and Lu, 2010; Rivai (2006: 309) argues that job performance is a true Cho et al., 2011). behavior that everyone displays as work performance In their study, Karr-Wisniewski and Lu (2010) claimed generated
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