cash box,' news ABC Records Group Announces Twenty March Album Releases LOS ANGELES - Jerry Rubinstein, "Chamber Music For Winds And Brass - chairman of the board of ABC Records, Balai/Poot/Villa-Lobos/Hindemith" by has announced the release of four the Leningrad State Philharmonic Wind albums in the March schedule. Quintet; and "How The Mistress Met Heading the list will be the brand new Ivan," a collection of favorite Russian album from Three Dog Night. The LP, wedding, festival and seasonal songs "American Pastime," is full of the group's featuring various artists. From the patented three part vocals featuring Westminster catalog comes "Carlos Chuck Negron, Danny Hutton and Cory Chavez: Concerto For Piano & Wells. Orchestra" with the Vienna State Opera Jim Weatherly makes his ABC debut Orchestra, conducted by Carlos Chavez with "The People Some People Choose and featuring pianist Eugene List. To Love." Produced by Jim Weatherly Songbird/Peacock AWARD WINNING PRODUCERS FETED - Two of Atlantic Records' producers were and Larry Gordon, the album features Songbird Records and Peacock Rec- honored by the voting membership of NARAS when they were presented with Gram- ten new Weatherly songs and arrange- ords will release two albums as part of my awards. Jerry Wexler (with score composer Charlie Smalls) won for "Best Cast ments by studio aces Nick de Caro, their March release schedule. Show Album" for Atlantic's original studio cast recording of "The Wiz" and Arif Michael Omartian and Larry Carlton. On Songbird there will be "Whereof I Mardin won as "Producer of the Year." They were honored at the Atlantic recording "The Faragher Brothers" debuts four Am Glad," a new album by Josh Hai ley. studios with separate champagne parties. Seen above, in left photo, (I. to r.) Atlantic Faraghers - Jimmy, Tommy, Davey and On Peacock, Mildred Clark & The Records president Jerry Greenberg; Wexler; producer of the Broadway show "The Danny - blue-eyed California soulmen. Metodyaires will release their new album Wiz" Ken Harper; Atlantic Records chairman Ahmet Ertegun; and Cotillion Records Produced by Vini Poncia for Richard entitled "Lord, I've Really Been Trying." president Henry Allen. In photo on right are Greenberg, Mardin and Ertegun. Perry Productions, the album features nine Faragher originals and a version of WNCI: Unbeatable Success Story fr 25 Curtis Mayfield's "It's All Right." Motown Starts teens are asked when they call in. No re- A possible pitch then can be done to Finally, Joe Walsh's new album, "You quests are taken in the morning, but at 6 the advertisers saying "WNCI's audience Can't Argue With A Sick Mind," is ready Spec. Mkts. Div. p.m. the request lines start up until mid- listens more attentively to WNCI for for release. Originally scheduled Jan- HOLLYWOOD Motown Record Corp. night." because WNCI is broadcasting what the wait will be proven worth it - uary, the has announced the formulation of a What are the results of the incoming young adults and teens want to hear. The hear this of live ma- once you collection special markets division whose specific requests and questions asked by station WNCI audience is in a receptive and most highly - terial from one of America's areas of involvement will include the personnel on outgoing phone calls? 'We positive frame of mind when your com- respected rock guitarists. sale of premium. incentive and direct tabulated them a graph on separate ercial is being played." By way of exam- Dot mail promotions (encompassing Motown sheets of paper, put 'em against the store ple is the fact that listening to the radio latest of "Harmony" is the collection catalog product) to leading national ad- reports we check, and we can almost sometimes listeners hope or even wish Don Williams, his sixth singer/songwriter vertisers, and merchandising and licens- totally determine by those two correla- the station would play a certain song. All It features Don's high - ABC/Dot offering. ing of non -record products utilizing the tions what kind of record to play and of a sudden, the next song played is rising country charted hit single. "Till Motown name and Motown artists. Head- when to play it. By the fall book. our re- possibly the very one thought about. The Rivers All Run Dry." ing up this new activity will be Marty search fall book, we hope to know about 'How did you feel when that happened?' Head's Singer/songwriter Roy entry Weiss, who was previously general man- every record and what to do with it. We .. is the question asked of the listener. this month is entitled "Head First." The ager of the custom manufacturing and might be able to determine ahead of lime "Just imagine," says the pitch, "your LP spotlights Roy's new single, "The premium merchandising division of what impact it will have on who, etc." commercial immediately following that Door I Used To Close." Roy Head is a Capitol Records. WNCI's Karl noted an example here to experience." new addition to ABC/Dot. Weiss has announced the appointment CB. "Let's say you talk to 20 women on a Station Value Impulse of Billie Jean Brown as manager of oper- phone interview. Let's say they are 24 "We have to sell the value of young "Hard Work" is the ABC/Impulse de- ations (a&r, creative services and admin- and older and 15 of them say that 'Tie A adults and the value of WNCI to the ad- John Handy. but of saxophone stylist istration). Billie Jean has been with Yellow Ribbon' is their favorite song and vertisers." Joel Schwartz, general sales Produced by Esmond Edwards, the LP Motown since its inception and has held then 15 of the 20 say that WXXX, a com- manager for the station says. "We de- features pianist Hotep Cecil Banard; key managerial positions within the com- peting station, is their favorite. We know pend on the attentiveness of our tabla player Zakir Hussain; guitarist Mike pany. then that we could be playing that song listeners as one main ingredient in sell- Hoffman; and studio regulars Chuck Georgia Ward, a long-time staff mem- more during housewife time; then. when ing the station. If the sponsor can be as- Rainey on bass, Jimmy Gadson on drums ber of Motown's creative department, is and if they do turn to our station, they'll sured of this, it is a major asset to the Brown. and percussionist Eddie "Bongo" appointed as administrative assistant to possibly hear the song as well as some of potential sale of advertising time." is latest Also for March release the Weiss and Ms. Brown in the special the other things we're doing both music CB inquired about the limited demo- from Sam Rivers. Entitled "Siz- album markets division. and promotion wise and then we have a graphic WNCI is programming to and zle," the LP contains four new composi- perfect chance at keeping them as how this possibly limits a sale or from the fiery instrumentalist. tions WB Holds Top Two steady listeners." salesmen who might seek out an ad- Produced by Esmond Edwards, "Sizzle" Phone Response vertiser or product other than geared bassist features guitarist Ted Dunbar; Single Chart Spots Back to the phone response survey. toward teens and young adults. Dave Holland; drummer Barry Altschul; LOS ANGELES - Warner Brothers Rec- By the end of the week, WNCI's music "People are now aware of how affluent and on drums. vibes. and tympani War- ords this week holds the #1 and #2 posi- director has determined which combina- the young adult listener really is," ren Smith. tions on the Cash Box singles chart with tion of top 20 hits and gold records the Schwartz replied. "If we want to sell an Sire the Four Seasons' "December 1963 (Oh young adults and teens in Columbus automobile traditionally geared to an list Heading the are four Sire albums. What A Night)" on the Warner Bros./ - want to hear. It's a compilation of nearly older buyer, we realize that and explain "Escape From Babylon" is songstress Curb label (#1 with a bullet) and Gary 7000 individuals by phone and then a in our presentation that young adults are Martha Velez' newest collection; "Our Wright's "Dream Weaver" (#2 with a record store/record department survey current and future buyers. If we don't get Pleasure To Serve You" is the debut of bullet). It is the first such success for to determine which singles and albums 'em now we'll get 'ern later. And if the The Stanky Brown Group, a rock quintet Warners this year. are actually being purchased. listener is driving an economy car but an- and "A from England; and "Tightly Knit" ticipated buying a larger more expensive Lot Of Bottle" are two releases from The model when his income allows he will Climax Blues Band. keep the sponsor in mind because he's Passport hearing a commercial oriented towards Passport Records will release "Water -"when you get ready, we're here." Course Way." the debut of the exciting Ratings Success new group Shadowfax. This research and pitch have proven Westminster Gold successful. Based on information in the Kathy King. ABC Records' director, Oct./Nov. 1975 ARB, WNCI target au- classical a&r, announced the release of dience progamming is working very welt, West- six albums in the ABC Records indeed. The station is number one in minster Gold series. Five of the six are Columbus in reaching persons 12-34 in licensed from the prestigious Russian re- the total survey area and since the cording company.