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Underwriting on Wicb – 91.7 Fm UNDERWRITING ON WICB – 91.7 FM Director of Underwriting [email protected] (607) 274 – 1040 ext. 3 Meet Your Station WICB Ithaca is an FCC licensed, non-commercial, educational station owned and operated by Ithaca College. Operating 24 hours a day, 365 days a year, WICB is affiliated with Westwood One News and the Associated Press. In addition to coverage all throughout Central New York, WICB also streams worldwide through iHeartRadio, iTunes Internet Radio, and our own mobile app. We are Ithaca’s only modern rock station and are consistently voted the market’s favorite radio station. The students who operate WICB bring passion and authenticity to the airwaves. Our Audience, Your Customers WICB has a strong, dedicated, and loyal audience consisting of all ages, classes, and ethnicities. The readers of The Ithaca Times voted WICB the “Best Radio Station in Ithaca” in 2005, 2007, 2011, and 2013. WICB was also voted the “Best College Radio Station” in the 2016 Princeton Review, as well as “Best Local Radio Station” in the 2016 Ithaca Journal Reader’s Choice Awards! Director of Underwriting Ithaca College Broadcasting [email protected] 953 Danby Road, 118 Park Hall (607) 274 – 1040 ext. 3 Ithaca, NY, 14850 Why WICB Sponsorship Makes Sense AUDIENCE: Our listeners are CONNECTION: Research finds loyal in supporting the CLARITY: In today’s overly that listeners feel better station, because it is always commercial world, about a company that about the audience at WICB. audiences have developed a supports public radio. Your We attract an intelligent and distaste for excessive messages show support for diverse listener, with content advertisements. WICB offers WICB and provides the for every demographic. WICB a clutter-free environment listener with a chance to hear offers a desirable target for that allows your message to your message and respond. any business. stand out. Testimonials… “Working with WICB has been “Working with WICB as an an easy and smooth process… underwriter was easy, Always timely in their affordable, and professionally responses… happy [we] chose done!” WICB to partner with… - Ithaca Carshare - Finger Lakes School of Massage Director of Underwriting Ithaca College Broadcasting [email protected] 953 Danby Road, 118 Park Hall (607) 274 – 1040 ext. 3 Ithaca, NY, 14850 Standard Announcement Packages These are just our standard packages, but your options don’t end here. Many businesses decide they want something a little different - something that fits their needs. Short term and custom packages are able to be built, all you have to do is ask. Single spots on WICB are $5 each. 5 announcements on the 10 announcements on 15 announcements on air per week; 1 year. the air per week; 1 year. the air per week; 1 year. 1 spot during Morning . 3 spots during Morning . 4 spots during Morning Drive (6-10a) Drive (6-10a) Drive (6-10a) . 1 spot during Afternoon . 3 spots during Afternoon . 4 spots during Afternoon Drive (3-7p) Drive (3-7p) Drive (3-7p) . 3 spots during the best . 4 spots during the best . 7 spots during the best available Modern Rock available Modern Rock available Modern Rock hours hours hours OR OR OR . 3 spots during your choice . 4 spots during your choice . 7 spots during your choice of specialty programming of specialty programming of specialty programming $1200 $1800 $2400 Included free with any package… + Social Media Posts Maximize impact across platforms using posts on WICB’s social media accounts, like our Facebook, Twitter, or Instagram. + Bus Stop Monitor Slides Outside the studio is a popular TCAT bus stop, where a television monitor showcases your business. + Writing and Production We’ll write and produce your 25-second spot. + Billing Flexibility Select up to 5 billing dates for long-term packages. + Non-Profit Perks Non-profits take 10% off any underwriting package. Director of Underwriting Ithaca College Broadcasting [email protected] 953 Danby Road, 118 Park Hall (607) 274 – 1040 ext. 3 Ithaca, NY, 14850 Underwriting vs. Advertising As a noncommercial licensed station, WICB’s underwriting announcements must conform to the Federal Communications Commission regulations. These include but are not limited to: Calls-To-Action (come on down, get yours today), price or deal information ($40, buy one get one half off, free), comparatives (best, fastest, luxurious), first or second personal pronouns (we have this product, you can learn more) So why be noncommercial and not use advertising? Underwriting allows your message to stand out and give our listeners the most important information. These FCC regulations only apply to on-air announcements. So those free social media posts included with your package? Open to the imagination. See some sample spots below. Supporting WICB is Purity Ice Cream. Located at 700 Cascadilla Street, Purity is now serving breakfast Saturday and Sunday mornings from 7:30 until 1 PM! Pancakes, vegan entrees, scratch-baked muffins, and local ingredients. For more information 6072721545 or online purityicecream.com. Ithaca Underground supports WICB. On Saturday, April 9th, the third floor auditorium of the Community School of Music and Arts comes alive with Ithaca Underground’s annual Naked Noise, a unique transcendental sound experience with improvised ritual drone echoing throughout the space and visual affects glowing overhead. At ithacaunderground.org. Support for WICB comes from T-Shirt Express. Located at 210 The Commons, offering “Ithaca is Gorges,” Cornell, and Ithaca College merchandise. They make customized apparel, including mugs, pens, bumper stickers, and more. More information on products at 6072736667 or at T-ShirtExpressions.com Support for WICB comes from the Finger Lakes School of Massage, offering a seven-month program to get their students in the field in under a year, hands on training, classes, and workshops in myofascial treatments, hot stone massage, full-body massage, and more. Information about classes and sessions at 6072729024 or online at flsm.com. Director of Underwriting Ithaca College Broadcasting [email protected] 953 Danby Road, 118 Park Hall (607) 274 – 1040 ext. 3 Ithaca, NY, 14850 @WICB /92WICB @WICB appstore.com/92wicb Also on Director of Underwriting Ithaca College Broadcasting [email protected] 953 Danby Road, 118 Park Hall (607) 274 – 1040 ext. 3 Ithaca, NY, 14850 WICB.ORG.
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