Joint HTA and Drug Pricing Collaborations in EU: By whom and when to be pursued? Eline Middelburg, Rachel Rowbottom, Dr. Marc Matar | 1 Plough Place, EC4A 1DE, London, UK

INTRODUCTION OBJECTIVES METHODS ƒ Over the past years, several cross-country joint Health Tech- This topic will remain relevant in the future, as new The purpose of this research is to: ƒ We conducted a qualitative in-depth nology Assessments (HTA) and drug pricing collabora- ­initiatives are introduced, and the existing bodies evolve ­analysis of publicly available information to ƒƒ Gain an understanding of pricing and market access im- tions have been developed in the EU with the aim of: analyze the P&MA implications for pharma- ƒƒ For example, a recent proposal was made for steps plications of existing joint HTA and drug price collaborations ceutical companies of joint HTA and drug ƒƒ Improving efficiency of evaluations, and avoiding ­towards allowing confidential net prices to be shared ƒ ƒ Identify and share Simon-Kucher’s future outlook on joint pricing collaborations duplication of decisions ­between members of the Valetta Declaration group HTA and drug price collaborations ƒƒ Based on these insights, we defined the ƒƒ Accelerating patient access ƒ ƒ Cross-country collaboration remains politically ƒƒ Share Simon-Kucher’s view on next steps pharmaceutical expected future outlook for joint HTA and ƒ ƒ Making use of combined payer negotiation power attractive, as an indicator of actions to address time to companies should consider when evaluating whether to drug price collaborations, assessing the when discussing prices reimbursement and affordability of new drugs pursue joint HTA and/or drug price collaboration drivers and hurdles for future events

Implications of joint HTA and drug pricing collaborations on P&MA varies based on the set-up of the collaboration*

Intro date Collaboration Type Description and aims P&MA Implications for pharmaceutical companies

ƒƒ28 assessments completed (across product types and therapeutic areas) EUnetHTA 2006 ƒƒFacilitates efficient HTA resource use across Europe ƒƒProvides communication point for HTA information exchange and transparent stakeholder 30 European countries and 80 government appointed organizations consultations (patients, health provider, payer and industry associations) ƒƒPharmaceutical company decision to pursue joint negotiation BeNeLuxA-I ƒƒDrives joint pricing and reimbursement to achieve easier and 2015 ƒƒSix joint HTA assessments; of which two also started joint price negotiations , , Ireland, , quicker market access for innovative, expensive therapies ƒƒOne finalized joint HTA and joint price negotiation: Spinraza

ƒƒIncreases quality of HTA assessments by using best practices from member states Nordic Collaboration/Pharmaceutical Forum ƒƒCurrently in discussion, no concrete output publicly available 2015 ƒƒIncreases effectiveness through joint assessment reports; more HTA information Denmark, Finland, Iceland, Norway, Sweden ƒƒDecreases the regulatory burden for companies available than from individual national agencies

ƒƒIncreases negotiation power for smaller collaboration member countries Valletta Declaration Group ƒƒCurrently in discussion, no concrete output publicly available 2017 , , France (observer status), , Ireland, towards pharmaceutical companies to get “fairer prices” ƒƒProvides information regarding products, policies, legislative proposals and procedures , , , , , ƒƒNegotiates joint pricing and conducts joint procurement for member countries

Visegrad + Collaboration ƒƒPart of Visegrad group, covering all social, economic and political topics between members ƒƒCurrently in discussion, no concrete output publicly available 2017 Croatia, Czech republic (observer status), ƒ ƒ Hungary, Poland, Lithuania, Slovakia ƒIncreases negotiation power towards companies ƒPilot to explore new models for the organization of negotiations at regional level initiated

FINOSE initiative ƒƒCommitted to EUnetHTA (EUnetHTA reports are the basis for FINOSE HTA reports) 2018 ƒƒSix HTA assessments and two pilots on joint pricing concluded Finland, Norway, Sweden ƒƒPublishes HTA reports based on relative efficacy & health economic analysis

Future outlook 1: In 2030 there will be a Europe-wide Health Technology Assessment which is binding for all EU countries Drivers for European-wide HTA Hurdles for European-wide HTA Simon-Kucher outlook assessment ƒƒ Existing HTA collaboration bodies (e.g., EUnetHTA) rope and facilitate joint work rather than country ƒƒ European-wide HTA may not benefit all EU countries; A European-wide HTA is achievable if: are expected to further improve and professional- individual work, especially in countries which lack a well-established European markets (e.g. Germany) argue it ƒƒ It replaces meaningful elements of current nation- ize their assessments in the upcoming 10 years well-structured or established HTA methodology may lower the standard of their established approach al HTA, even in countries with established approaches ƒ ƒ ƒ Tools are in development to realize a standard- ƒƒ Pharmaceutical companies are increasingly ƒ European-wide HTA may not eliminate national level HTA, ƒƒ Capacity to conduct assessments significantly ized methodology; e.g. HTA Core Model (framework considering cross-country evaluations by HTA especially where a rapid assessment approach is established increases, or limitations (e.g., to specific therapeutic to share HTA information and evidence/HTA databas- collaborations as a beneficial step in preparation for ƒƒ Quantity of assessments will need to increase to be able areas or treatment classes) are defined 1 2 es (POP & EVIDENT database by EUnetHTA) price negotiations (having similar structured assess- to cover all new products entering the market; e.g., EUnetH- ƒƒ It does not slow time to access for countries with a ƒƒ These tools support efficient use of HTA in Eu- ments with comparable details) TA conducted 28 assessments over 13 years faster assessment approach

Future outlook 2: In 5 years, more drugs will undergo joint price negotiations than Future outlook 4: The main reason for limited today, but price negotiations for the majority of drugs will remain at national level implementation of cross-border joint price negotiations is the potential impact on list and net price Drivers for national price negotiation/ Hurdles for national price negotiations / objections towards joint price negotiations advantages of joint price negotiations Drivers for limited Hurdles seen by pharmaceutical ƒƒ Limited success in joint initiatives: Only BeNeLuxA has successfully ƒƒ Showing willingness to cooperate could be implementation of cross-border companies not pursuing completed a joint price negotiation and so far only for one product ­politically attractive joint price negotiations price negotiations ƒ ƒ ƒ Significant cross-country differences in healthcare systems, mentality and ƒ By cooperating in joint price negotiations phar- ƒƒ Informal payer information exchange ƒƒ Manufacturer’s involvement is necessary to willingness to pay generates challenges for both collaboration members and maceutical companies can learn and shape across countries is undesirable for phar- be able to shape an acceptable implemen- pharmaceutical companies the process and their preferred role maceutical companies since this increas- tation of joint price negotiations for pharma- ƒƒ Limited interest in collaboration from major markets which are frequently es the risk of net prices becoming trans- ceutical companies Simon-Kucher outlook assessment referenced (e.g., France, Germany) parent ƒƒ Waiver of involvement does not guarantee ƒƒ Due to the perceived challenges and risks ƒƒ Perceived risks for pharmaceutical companies: ƒƒ Net price leakage may impact trans- informal payer information exchange from by both pharmaceutical companies and payers happening (e.g., net price leakages have been – Formal or informal disclosure of confidential net prices parency of net price negotiations across cross-country joint price negotiations will not found through internet research in Italy/Spain) markets, limiting potential for confiden- – Missing the ability to use country-specific in-house knowledge/infrastructure replace national negotiations tial net price agreements Simon-Kucher outlook assessment – Additional capacity and expertise required; does not automatically ƒƒ To shape their preferred role, pharmaceutical ƒƒ Price leakage increases the risk of ƒ exclude negotiations on national/regional level companies should take an active role in the ƒ Disclosure of confidential net prices could “spill over”**, limiting pharmaceutical ƒƒ Perceived risks for pharmaceutical companies: development of future joint price negotiations lead to prices below the European price cor- companies in offering a one “deal” to ridor which affect manufacturer’s financial – No guarantee of a “better” price, than when nationally negotiated rather than wait passively gain access in a country which automat- results (e.g., return on investment) ically leads to negative implications ƒƒ Pharmaceutical companies should explore their preferred role and evaluate conse- Future outlook 3: A common healthcare system structure is necessary Conceptual quences of increased price transparency

to support joint price negotiations Visible price International price Optimied list price corridor taes into referencing

uro account countries which reerence the Drivers for importance of common structure Simon-Kucher outlook assessment e visible (list price A, B, C ƒƒ Across country differences in P&MA and reimbursement can cause challeng- ƒƒ The success rate of joint price negotiations is lim- 2 Confidential net prices reflect the gross-to- es when jointly negotiating prices (e.g. retail vs. hospital budget) ited due to challenges faced (e.g. country differ- 2 net discount required to gain market ƒƒ Alignment in policy and/or level of innovativeness across collaboration ences in healthcare systems, posture towards new 1 access in each country members is important to reach an agreement which works for all parties products and pharmaceutical companies) Net price 1 Disclosed Price in thousands of May be referenced However, i disclosed due to the cross- Observed hurdles ƒƒ For joint price negotiations to happen, all involved border collaboration, list and net price potential will be impacted ƒƒ Collaborations are formed based on geography and population size while collaboration members need to adopt the same Countries A,B,C in D E F Confidential net price leakage has a “spill- these decision criteria do not cause challenges line of thinking cross-border collaboration over eect across many marets

­­  European-wide HTA is a realistic  Cross-country joint price negotiations  Pharmaceutical companies must  Pharmaceutical companies should ­target if the procedure accelerates are not expected to replace national anticipate evolution of the existing evaluate their preferred role in joint in quantity and shows added benefit level price negotiations since there is no cross-country collaborations, as calls for assessments and price negotiations: ­towards well-established markets: phar- overall solution for differences in healthcare transparent, affordable drug prices, and participation will enable pharma to learn maceutical companies can benefit from it system structures rapid patient access increase (e.g., develop- about the process, and shape its evolution due to increased efficacy when preparing ment of strategy for potential consequences to ensure the future approaches are price negotiations of increased net price transparency) mutually beneficial

Sources Contact persons Simon-Kucher & Partners

Simon-Kucher & Partners; *Publicly available reports published Eline Middelburg Rachel Rowbottom Dr. Marc Matar Simon-Kucher & Partners is a global consulting firm with more than 1,400 em- by EunetHTA, BeNeLuXa-I; Visegrad Group, European Com- Consultant Director Partner ployees in 39 offices worldwide focusing on TopLine Power©. Founded in 1985, mission; **approach to limit price in one country is used in oth- the company has over 30 years of experience providing strategy and marketing Tel: +49 228 984 3406 Tel: +44 207 8326 805 Tel: +44 207 8326 880 er countries; 1POP: EUnetHTA Planned and Ongoing Projects consulting and is regarded as the world’s leading pricing advisor. With >230 con- Email: Eline.Middelburg@ Email: Rachel.Rowbottom Email: Marc.Matar@ database; 2EVIDENT: EUnetHTA Evidence database sharing sultants dedicated to healthcare and the life sciences, Simon-Kucher & Partners simon-kucher.com @simon-kucher.com simon-kucher.com and storage of information on reimbursemen/coverage and has developed pricing and market access strategies for all of the 15 best-selling assessment status of promising technologies and requests or pharmaceuticals and is a trusted advisor for 24 of the 25 largest pharmaceutical companies. To find out more, go to www.simon-kucher.com recommendations for additional studies arising from HTA.