TAU BETA PI The Bent Media Kit 2021-22
Why Advertise in The Bent? + Our Readers: By the Numbers + Editorial Calendar + Advertising Specs & Rates + How to Submit Your Advertising WHY ADVERTISE?
OUR STORY The Bent of Tau Beta Pi is the official quarterly publication of The Tau Beta Pi Association, Inc., the Engineering Honor Society and the world’s largest engineering organization. The Bent provides members with information both on Tau Beta Pi and topics of vital interest to the engineering community at large. If your intent is to recruit top technical talent, you will want to include The Bent in your media plans. > The Bent is edited for practicing engineers, executives, and senior-level undergraduate and graduate engineering students in all engineering fields. > Circulation includes direct mail to approximately 85,000 Tau Beta Pi members, plus engineering deans & faculty in 250 colleges and universities. > All paid subscribers are members of Tau Beta Pi and, therefore, ranked at least in the upper 20 percent of their graduating classes scholastically.
OUR LEGACY Founded in 1885 at Lehigh University to offer engineering students the same chance for recognition that Phi Beta Kappa gave to students in liberal arts, Tau Beta Pi has been a dynamic integral part of the engineering profession for more than a century. The Association has grown steadily since its founding and there are now collegiate chapters at 250 U.S. colleges and universities, active alumni chapters in 47 cities across the United States, and a total initiated membership of over 615,000.
OUR MISSION As the ONLY honor society for ALL engineering disciplines, Tau Beta Pi: > Recognizes academic & professional excellence rooted in personal integrity > Promotes a well-rounded education essential for success > Provides opportunities for leadership development & lifelong learning > Cultivates a community of dedicated high achievers
OUR MEMBERS > 17 DRAPER PRIZE Winners > 12 PRESIDENTIAL MEDALS OF FREEDOM Recipients > 8 TIME MAGAZINE’S “Person of the Year” > 67 NATIONAL INVENTORS HALL OF FAME Members > 22 NOBEL LAUREATES > 72 ASTRONAUTS who have flown in space!
2021-22 Media Kit | The Bent of Tau Beta Pi OUR READERS: BY THE NUMBERS
8,000 20,000 56,000 JUNIOR & SENIOR ENGINEERING ALUMNI WHO ENGINEERING MEMBERS WHO GRADUATED OVER STUDENTS GRADUATED 3 YEARS AGO 3 YEARS AGO OR LESS
19,600 1,000 FEMALE FREE SUBS FOR ENGINEERS DEANS & FACULTY
TOTAL DISTRIBUTION: 85,000 REPRESENTING 250 ACTIVE COLLEGIATE AND 47 ACTIVE ALUMNI CHAPTERS
2021-22 Media Kit | The Bent of Tau Beta Pi EDITORIAL CALENDAR
2021 WINTER > The Annual Convention Issue > Summary of Business Report and introduction of Tau Beta Pi’s top collegiate chapter award winners > Feature Story: Explores applications of autonomous plug-and-play robots that are working all around us > Popular author Lyle Feisel’s installment of the “Why Do We Call It...?” series explains the ohm
2021 SPRING > The Careers, Leadership & Professionalism Issue > Chapter Endowment Initiative Update > Tau Bates elected to the National Academy of Engineering > Feature Story: Focus on Integration and Interfaces in current engineering education > Leadership Profile: A Young CEO’s Journey
SUMMER 2021 2021 SUMMER
TheTHE ENGINEERING Bent HONOR SOCIETY Of Tau Beta Pi > The Service & Scholarship Issue > 28 new Tau Beta Pi Fellows are announced > Feature Story: Explores leadership lessons from two perspectives: Internal (what is the right attitude to be a leader) and External (how do you become a positive Meet the 2021 TBP Fellows Your Leadership Journey influencer of others?) > Lyle Feisel’s “Why Do We Call It ...?” series explains the Henry
2021 FALL > The Members & Achievements Issue > Tau Beta Pi Laureates, McDonald Mentor, Outstanding Advisor, Distinguished Alumni, and Scholars > Feature Story: Electric cars and their environmental impact > What Are Zombie Patents? > The Annual Association Update
2021-22 Media Kit | The Bent of Tau Beta Pi SIZES & RATES
FULL PAGE 1/2 PAGE HORIZONTAL Standard 7" 10" 7” x 4-7/8” Bleed 8-1/2" x 11 1/8
1/4 PAGE 3-3/8 x 4-7/8”
GENERAL RATES: Print & Digital | 4/c Process:
SIZE 1X 2X 3X 4X Full Page $4,000 $3,850 $3,750 $3,600 1/2 Page 2,675 2,600 2,525 2,450 1/4 Page 1,700 1,665 1,630 1,600 Digital Full Page 2,000 1,800 1,600 1,400 Inserts (4 Full Pages, min.) 2,590 — — —
COVERS: Full page, 4/c ads only: Inside Front Cover Full Page Rate, plus 15% premium Inside Back Cover Full Page Rate, plus 10% premium Outside Back Cover Full Page Rate, plus 20% premium
ACADEMIC RATES: Print & Digital | 4/c Process:
SIZE 1X 2X 3X 4X Full Page $3,000 $2,900 $2,800 $2,700 1/2 Page 2,000 1,950 1,900 1,850 1/4 Page 1,275 1,250 1,225 1,200 Digital Full Page 1,500 1,350 1,200 1,000
RECRUITERS: Recruiters at our Corporate and Graduate Fair will receive a 20% ad discount and a 15% discount on a recruiting booth with ad purchase.
2021-22 Media Kit | The Bent of Tau Beta Pi HOW TO SUBMIT YOUR AD
YOUR ADVERTISING REPRESENTATIVE: Patricia McDaniel, 865/546-4578, [email protected] She can answer all your questions regarding: rates, space orders, insertion instructions, and any other advertising inquiries. Send all correspondence to: Patricia McDaniel, Managing Editor Tau Beta Pi Association, 508 Dougherty Engineering Bldg. 1512 Middle Drive, University of Tennessee, Knoxville, TN 37996-2215.
ISSUANCE & CLOSING DATES: ISSUE CLOSING DATE MATERIALS DUE MAILING DATE WINTER 2022...... November 17...... November 22...... December 10 SPRING 2022...... February 18...... February 23...... March 12 SUMMER 2022...... May 27...... June 1...... June 18 FALL 2021...... August 30...... September 1...... September 17 Insertion orders and all advertising materials must be received by the publisher on or before the issue-closing and materials due dates, respectively, above. Cancellations cannot be accepted after closing date. Covers may not be cancelled.
ELECTRONIC SUBMISSION: DETAILS: 1. S et up your document with: 1. Advertiser’s Protection: If, as, and > .125 inch BLEEDS when new rates are announced, > All colors should be CMYK current advertisers will be protected > All images should be 300 dpi at their contract rates for the periods 2. E xport your document: covered by their contracts. > Adobe PDF (Print) 2. Unacceptable Advertising: > Press Quality Classified advertising, ads which > All Printer’s Marks must be restricted to definite geo- > Use Document Bleed Settings graphic regions, and “blind-box” Digital files are preferred. advertisements cannot be accepted. 3. Acrobat X PDF files are suggested. 3. Publisher’s Protection: Advertiser 4. P lease contact us to submit your agrees to hold The Tau Beta Pi Associ- advertisement in a different format. ation, Inc., harmless from any and all claims or suits arising out of the pub- 5. Provide a color proof for color ads. lication of any advertising accepted. Publisher reserves the right to reject DESIGN SERVICES: any advertising which it feels is not in 1. W e will set your ad from copy, if keeping with the standards or policies necessary, and will be charged to the of The Tau Beta Pi Association, Inc. advertiser at cost plus 10 percent. 4. Commission: Fifteen percent of gross 2. C amera-ready artwork billed at billing to recognized agencies, pro- current commercial rates. vided account is paid within 30 days of 3. N o commission is allowed to agencies invoice date. on production charges.
2021-22 Media Kit | The Bent of Tau Beta Pi HOW THE BENT
GOT IT’S NAMEa trestle (shown below right), engraved on the reverse side with the member’s last name, chapter, and class. The colors of the Association are seal brown and white. The official quarterly magazine is The Bent of Tau Beta Pi. The name of the Association, its badge, and the title of its magazine are registered in the United States Patent Office. The creed of Tau Beta Pi, adopted in 1991, is Integrity and Excellence in Engineering. The BENT on a trestle bridge The is word key key describes the insignia of many organizations. It comes from the fact that it was first designed, in the late eighteenth century, to include a pocketwatch winding feature, hence key. The bottom stem, added to the basic to giving the structure its integrity.insignia, had a tapered square hole fitting the common sizes of watch-winding shafts. The top stem and ring were added so the key could be worn as a pendant from a chain, rather than as a pin or badge, thus easily used to wind watches. When the “stem-winder” watch was introduced in the late nineteenth century, The BENT monument standsit replaced as the a key-winder; however the insignia key remained, although with a vestigial hole now round for manufacturing ease and economy. symbol for the integrity of Tau The Beta Headquarters Pi. of Tau Beta Pi are located on the campus of the Univer- sity of Tennessee in Knoxville and have been there since R.C. Matthews went to the university as a young instructor in 1907. R.C. Matthews served as Tau Beta Pi’s Secretary from 1905-12 and as Secretary-Treasurer from 1912 until his The creed of Tau Beta Pi, adoptedretirement in in 1947.1991, Before he assumed office in 1905, the Headquarters offices had been moved to wherever the offices of the Secretary were located. Profes- is Integrity and Excellence in Engineeringsor Matthews’ long service. to Tau Beta Pi and the University of Tennessee has made the university the permanent Headquarters of the Association. In 1963, the staff moved into a suite of offices designed specifically for Tau Beta Pi in the Nathan W. Dougherty (NY D 1913) Engineering Building and are located in the same offices today.
Above: The bent on a trestle bridge is key to giving the structure its integrity.
Left: On college campuses, the Bent stands as a symbol for the integrity of Tau Beta Pi.
The BENT on a trestle On college campuses, bridge is key to giving the the BENT stands as a structure its integrity. symbol for the integrity of Tau Beta Pi. 4
2021-22 Media Kit | The Bent of Tau Beta Pi