The Cocoa Trees Tastes Sweet Success in Eliminating Workflow
QlikView | Case Study | The Cocoa Trees The Cocoa Trees tastes sweet Solution Overview The Cocoa Trees The Cocoa Trees is Singapore’s largest success in eliminating workfl ow chocolate distributor and retailer representing more than 35 internationally renowned chocolate brands such as ineffi ciencies and improving Kraft (Toblerone, Milka, Daim, Cote d’Or) Masterfoods (M&M’s, Snickers, Mars), Ferrero Rocher, Herhseys, Cadbury and Nestle. The company exports to duty-free business decisions with QlikView operators in the region and has sales and warehousing facilities in Singapore, Malaysia, Indonesia and China to service The fi rst thing that the CEO does every morning is to check the the domestic markets (supermarkets and independent stores) of those countries. company’s sales performance using QlikView. He gets an It operates 15 chocolate boutiques in overview of the business through the visually rich, interactive Singapore. dashboards, drilling down to operational details, if required, to Industry “ make time-sensitive decisions. Retail & Wholesale Distribution Wess Wong, Director, Finance and Buisness Development, Function Focus Network Agencies (s) Pte Ltd, owner of The Cocoa Trees. Sales and Inventory Geography ” Singapore The Cocoa Trees is the largest fi nancial statements, and based on batch distributor and retailer of chocolate processing, became inadequate for the Solution and confectionary products in the Asia rapidly growing operations. They were The Cocoa Trees deployed QlikView to Pacifi c region. A local success story, it unable to generate reports on inventory 10 key business users across the sales started in 1991 with just 5 people, levels on-demand or in real-time. Twice divisions (export, retail, local, purchasing, representing 2 brands.
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