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KUOW 2O12 REPORT TO CONTRIBUTORS

KUOW 94.9 :: puget sound public radio :: KUOW.ORG KUOW Puget Sound Public Radio’s mission is to create and serve an informed public, one challenged and invigorated by an understanding and appreciation of events, ideas and cultures.

KUOW Puget Sound Public Radio Board of Directors

Joan Enticknap Norm Arkans–Ex Officio Ben Klasky Thank you to Stephanie Chair Katharine Barrett Maryfrances Lignana Ellis-Smith and Frank Nelson Dong Mike Mathieu Woodruff (past Chair) Judy Endejan Susan Feeney Mark Mennella who concluded their Vice Chair Indranil Ghosh Scott Poepping service as KUOW Puget Jon Eastlake Christian Halliburton Susan Potts Sound Public Radio Treasurer Wier Harman Wayne Roth–Ex Officio board members in Haeryung Shin Chris Higashi Allan Steinman Fiscal Year 2012 (FY12). Secretary Dennis Kenny (past Chair)

foreward

PRESIDENT AND GENERAL MANAGER: WAYNE C. ROTH

This year we celebrated KUOW’s 60th reinvigorating public radio’s public service anniversary as a service of the University vision and extending its core values. To this of Washington (UW). By my reckoning, end, we are producing more hours of original no radio station in Western Washington programming than any time in the station’s has been licensed to the same owner history. Our online services have grown anywhere near as long. For the last significantly, delivering KUOW and KUOW2 as twelve years, Puget Sound Public Radio streams, podcasts and archives via the Internet has been operating KUOW on behalf of and mobile wireless services. the UW. Once again it’s my pleasure to acknowledge KUOW continues to fill the airwaves the good work of the KUOW staff and generous with programming that enriches our democracy, support from KUOW donors. Puget Sound our communities and our daily discussions. Public Radio is thriving and growing in this time KUOW offers an incomparable forum for broad of media disruption, economic uncertainty and news coverage, analysis, cultural expression political dysfunction. More than ever before, and storytelling. Most of this country’s broadcast public radio is an essential community service. media have been stripped of an authentic sense of place, culture and experience. Public radio is Thank you for supporting public radio’s one of the few trusted sources of information, public service. dialogue and culture in a rapidly changing international environment and at a time of challenge for communities across the nation. Wayne C. Roth KUOW staff and board are committed to KUOW Puget Sound Public Radio building on this position of strength by President and General Manager

BOARD CHAIR: JOAN ENTICKNAP

It’s an exciting time for KUOW and We all appreciate KUOW for its commitment public radio. Our locally-produced to providing the most trusted news and programs have increased their information. But we also value KUOW for interaction with listeners, encouraging offering the best in radio entertainment two-way dialogue through social media programs. From the familiar standbys such and our Public Insight Network (PIN). as A Prairie Home Companion and Car Talk The PIN makes listeners part of the and programs such as This American Life and team: You can participate in creating our Wait, Wait…Don’t Tell Me, to newer programs news stories by suggesting stories and such as Snap Judgment and Wiretap, KUOW providing additional content. And, we offers a wide range of entertaining and thought- have expanded access to KUOW, anytime and provoking shows to enrich our lives. Included in anywhere, through mobile device apps. this mix is KUOW’s own The Swing Years and Beyond music program, which has aired every As financial contributors to KUOW, our Saturday night for nearly half a century. The members and underwriters are providing critical generous financial support of individual donors support to the station at a time when traditional, and business underwriters makes all of these advertising-dependent media outlets continue programs possible. to consolidate and reduce their investments in news coverage and investigative reporting. KUOW’s Board, management and staff KUOW provides an essential community thank you for your continued support. Your service by focusing on its mission “to create financial contributions make it possible for and serve an informed public, one challenged KUOW to maintain its full range of news and and invigorated by an understanding and entertainment programming, while continuing appreciation of events, ideas and cultures.” to explore innovative ways to expand our This year, the KUOW Puget Sound Public Radio services to the community. Board continued to allocate financial resources towards developing new programming focused on the Puget Sound region. In addition, KUOW’s Program Venture Fund (PVF) provides special support for staff and independent producers to Joan Enticknap develop regional programming. KUOW Puget Sound Public Radio Board Chair

2 KUOW AWARDS July 2011– june 2012

‘Secrets of A Blonde Bombshell,’ by Phyllis ‘Living in a White City,’ The Conversation, host Fletcher was recognized with three industry awards. Ross Reynolds and producers David Hyde and Arwen This story uncovered the secret identity of 1930s Nicks examined what it’s like to live in Seattle, one bandleader Ina Ray Hutton and originally aired on of the whitest cities in America, according to recent Studio 360 with Kurt Andersen. Census figures. • Alliance for Women in Media Foundation • Public Radion News Directors, Inc. (PRNDI) Gracie Awards, Outstanding Portrait/Biography Awards, Call-In Programs – 1st Prize • Radio Television Digital News Association National Edward R. Murrow Award, ‘Farming Along The Duwamish,’ Jim Gates, Audio Feature Reporting KUOW, and Carol Smith, InvestigateWest, looked at • Radio Television Digital News Association how the citizens of Seattle’s South Park community National Edward R. Murrow Award, are reclaiming the neighborhood’s agricultural roots UNITY Award – Radio to help fix their community’s future. • Society for Professional Journalists ‘Danger at Work,’ by John Ryan, Jim Gates, Northwest Excellence In Journalism Awards, editor, was recognized with two industry awards. Innovation Award – 2nd Place This series explored the causes and consequences of unsafe working conditions in Washington State. Education Beat Reporting, Phyllis Fletcher, • Society for Professional Journalists Jim Gates, editor. This award was given in Sigma Delta Chi Awards, recognition of exceptional educational reporting over Public Service In Radio Journalism the course of the 2010-2011 academic year. • Society for Professional Journalists • Education Writers Association’s Northwest Excellence In Journalism Awards, National Reporting Contest, Radio News Series – 2nd Place 1st Prize – Beat Reporting, Broadcast

‘The Weight of War,’ by Patricia Murphy, KUOW, ‘The Viaduct,’ producer Dominic Black, Jim Gates, and Hal Bernton, The Seattle Times, was recognized editor, delved into the history of this important traffic with two industry awards. This series, a collaboration artery and Seattle landmark. This series was funded with The Seattle Times, investigated the health impact through the KUOW Program Venture Fund. of the heavy equipment U.S. soldiers are required to carry into combat. • Washington State Department of Archaeology & Historic Preservation Awards, • Association of Healthcare Journalists Awards, Outstanding Achievement In The Media Health Policy • Society for Professional Journalists KUOW’s award-winning stories are archived at Northwest Excellence In Journalism Awards, kuow.org/awards. Health Reporting – 1st Place

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LOCALLY PRODUCED programs

WEEKDAY Senior Host: Steve Scher | Talk Show Producers: Katy Sewall and Jason Pagano Weekdays from 9:00 – 11:00 a.m.

Every weekday, KUOW’s Steve Scher hosts conversations about the local, national and international events and ideas that impact Seattle and communities in the Puget Sound region. Regular features include book reviews from Nancy Pearl; Canadian perspectives from Vancouver Sun columnist Vaughn Palmer; commentary on Puget Sound economic, business and technology news; and popular weekly panel discussions on gardening and the news in review. Guests on Weekday in FY12 included elected state and local officials, from the Governor to the Mayor of Gold Bar; award-winning authors such as Katherine Boo, Richard Ford and John Updike; musicians Taj Mahal, Branford Marsalis and Joshua Roman; and public radio favorites Frank Deford, Paula Poundstone, Tavis Smiley and Dr. Cornel West. This past year, topics included U.S. military involvement in Afghanistan and Iraq, Arctic drilling, police reform, the cost of college education and a new Seattle sports arena. Weekday hosted three live broadcasts with author Sherman Alexie, actor Stephen Tobolowsky and librarian Nancy Pearl, and musical guests Rachel Flotard and Friends, The Bushwick Book Club and “Awesome!” These programs and more are archived at kuow.org/weekday.

THE CONVERSATION Senior Host: Ross Reynolds | Talk Show Producers: David Hyde and Arwen Nicks Weekdays from 12:00 – 1:00 p.m.

The Conversation, KUOW’s daily news call-in program, covers local and regional news at noon, Monday through Friday, with interviews and features from KUOW’s newsroom and the Northwest News Network (N3). In FY12, The Conversation produced 215 hours of local programming. Highlight news reports included coverage of the Café Racer shootings an hour after they occurred and the U. S. Supreme Court ruling on affordable health care. This past year, the program began a new focus on biographical interviews with prominent local figures including former Senator Slade Gorton and Tim Harris, Founding Director of Real Change News, and featured the last four Seattle mayors in a round table discussion. Mid-term election coverage included the final public vote on replacing the Alaskan Way Viaduct, a story The Conversation has followed for six years. Additional guests included psychologist Roy Baumeister; science writer John Tierney; evolutionary biologist and sociobiologist Robert Trivers; and Charles Duhigg, a staff writer at The New York Times. Also in FY12, a studio audience joined The Conversation twice for live broadcasts from KUOW’s Performance Studio with guests scientist Steven Pinker and economist Paul Krugman. These programs and more are archived at kuow.org/conversation.

KUOW PRESENTS Executive Producer: Megan Sukys | Producers: Elizabeth Austen, Dave Beck, Jamala Henderson, Jeremy Richards, Sarah Waller and Jeannie Yandel Weekdays from 2:00 – 3:00 p.m., Saturdays from 12:00 – 1:00 p.m. This past year, KUOW Presents featured stories of people whose lives were changed by extraordinary experiences: individuals who met noteworthy challenges and faced unanticipated events. In FY12, stories included a teenager who fought for the chance to take college courses while she was in prison; a retired fourth grade teacher who shared his great-great grandfather’s Civil War letters with children of Iraq War veterans; and a local principal who documented a giant Pacific octopus giving birth in a video that went viral. Listeners heard from a man who has been helping South Seattle teenagers since he was a teenager himself, and a woman who managed to forgive the stepfather who killed her mother. One of the first ten female commercial pilots in the country shared stories of the harassment she faced and the encouragement she received from an instructor who couldn’t become a pilot himself. A Seattle researcher of a rare virus kept up her work, even after being hit by a car and losing her eyesight. And a survivor of the World War II bombing of Hiroshima shared how sneaking off for a lunch break saved his life. KUOW Presents stories are archived at kuow.org/kuowpresents . 4

SPEAKERS’ FORUM Producer: Rachel Solomon Thursdays from 8:00 – 9:00 p.m.

The Puget Sound region is a favorite destination for prominent academic, literary and political figures. KUOW’s Speakers’ Forum airs the most compelling lectures and discussions throughout the region from these luminaries. This year’s speakers included Joy Luck Club author Amy Tan, who spoke about different forms of creative expression, and Ralph Richard Banks, a Stanford University professor who told stories of race and marriage and asked the provocative question, “Is Marriage For White People?” Author Peggy Orenstein offered her thoughts on today’s princess culture that values a young girl’s appearance over individuality, and The New School professor Timothy Pachirat shared his experience working undercover at a Midwestern slaughterhouse and his thoughts on the nation’s meatpacking industry. MSNBC host Rachel Maddow discussed the dangers of extreme national security, and journalist Pamela Druckerman revealed secrets of how the French parent after raising her children abroad. Speakers’ Forum programs are archived at kuow.org/speakersforum.

THE SWING YEARS AND BEYOND Host: Amanda Wilde Saturdays from 8:00 p.m. – Midnight

Saturday nights are filled with music from the 1920s through the 1950s on The Swing Years and Beyond. For almost fifty years, this listener favorite has broadcast a blend of jazz, swing and popular song from the first half of the twentieth century. Host Amanda Wilde combines a unique playlist with music history and anecdotes of composers and performers from the era. In FY12, Swing Years featured live in-studio interviews with guitarist Bill Frisell and local keyboard legend Overton Berry. Special features entitled Sounds Familiar explored the unknown history behind familiar songs and were regularly heard on both Swing Years and KUOW Presents. Listeners from all over the region and the world enjoy The Swing Years and Beyond live and via on-demand streaming archives at kuow.org. Playlists, exclusive artist interviews and past programs are archived at kuow.org/swingyears.

KUOW NEWS

KUOW PUGET SOUND PUBLIC RADIO NEWS News Director: Guy Nelson | Senior Editor: Jim Gates | Editor: Phyllis Fletcher Reporters: Ashley Ahearn, Ruby de Luna, Ann Dornfeld, Liz Jones, Sara Lerner, Patricia Murphy, Amy Radil, John Ryan, Marcie Sillman and Deborah Wang Announcer / Reporter: Derek Wang | Announcers: Andy Hurst, Bill O’Grady, Bernard Ouellette and Rob Wood

The KUOW Newsroom staff spend each day covering the most important local and national stories affecting our region and continue to distinguish themselves through the quality and depth of their reporting. Notable reports this year included the tense budget negotiations in the State Capitol; statewide debates and initiatives over gay marriage and the legalization of marijuana; sanctions against the Seattle Police Department by the U.S. Justice Department over its use of force; Seattle Schools’ search for a new superintendent; a major snowstorm in the Puget Sound Region; the Occupy Seattle Movement; the plan to build a new NBA arena in Seattle; separate incidents involving soldiers from Joint Base Lewis McChord who shot civilians in Afghanistan; the Seattle Catholic Archbishop overseeing church reforms among nuns; and the tragic shooting deaths at Café Racer and its affect on the community.

In FY12, KUOW News staff also produced several multi-part specials on diverse issues and events such as: Native American students being forced to take proficiency tests in school; looking back at our history with the Kingdome implosion and the Space Needle hoax; sexual assault in the military; the future of coal exports through our region; the gradual recovery in the area’s real estate industry; and sex trafficking in our region and how it’s connected to online advertisements. KUOW News reports, multi-part series and specials are archived at kuow.org/news. 5

KUOW’S EARTHFIX KUOW and the Pacific Northwest’s largest public media organizations debuted a new reporting collaboration in FY12: EarthFix. Seven public broadcasters* came together to create an innovative reporting model to help citizens examine the environmental issues unfolding in their own backyards. With reporters based in Washington, Oregon and Idaho, the EarthFix team produces coverage of energy, natural resources, sustainability and scientific research focused on the environment.

Reports and series filed for the collaborative in FY12 covered Puget Sound orca populations, diminishing wetlands, marine pollution, dam removal on the Elwha River, the negative effect of algae blooms on salmon, harvesting power with tidal turbines and the impact of coal exports on the region. In addition to generating news reports for broadcast and online, EarthFix hosted two listening sessions in FY12 that invited listeners to join reporters, scientists and other knowledge experts in discussions on topics related to EarthFix’s reports on the Elwha dam removal and expanding regional coal exporting.

* KUOW, KCTS 9 Public Television, Oregon Public Broadcasting (OPB), Idaho Public TV, Boise State Public Radio (BSPR), Northwest Public Radio/TV and Southern Oregon Public TV (SOPTV). EarthFix is a special project funded by the Corporation for Public Broadcasting (CPB) with additional support provided by the RealNetworks Foundation. EarthFix reports and series are archived at earthfix.kuow.org.

NORTHWEST NEWS NETWORK (N3) Editor: Colin Fogarty | Reporters: Tom Banse, Austin Jenkins, Anna King, Chris Lehman and Jessica Robinson

The Northwest News Network (N3) is an innovative collaboration that provides regional news coverage about and across a tri-state area: Washington, Oregon and Idaho. Now in its eighth year, N3 coverage consists of reports filed from statehouse bureaus located in Olympia, WA, and Salem, OR; from news bureaus in Richland, WA, and Coeur d’Alene, ID; and by a roving correspondent. In FY12, stories from N3 reporters covered a wide range of issues including: declining home prices in Seattle and Portland; the tragedy and resulting fallout from the Lucky Friday Mine cave-in in Idaho; the signing of the Gay Marriage Law and the passage of the Liquor Privatization Initiative, both in Washington State; on-going safety issues at the Hanford Nuclear Reservation; and the controversy surrounding wolf trapping in Idaho. Series produced by N3 in FY12 covered failures in mental health treatment for teens; the Great Wolf Lodge’s tax exempt status; and the surprising connection between Pendleton, OR, and Fukushima, Japan, where nuclear reactors melted down in a 2011 earthquake. Financial support for N3 is provided by KUOW and eight other public broadcast organizations operating 61 stations throughout Idaho, Oregon and Washington. N3 news reports and series are archived at kuow.org/archives.

THE PUBLIC INSIGHT NETWORK Public Insight Network Analyst: Carolyn Adolph

Now in its fourth year, KUOW’s Public Insight Network (PIN) provides a unique conduit between individuals in our community and the KUOW newsroom. The PIN invites individuals to join an online network of potential newsroom sources and asks them to respond via email to regular queries from KUOW’s PIN analyst. PIN members share their experience and expertise on a variety of issues with reporters and producers who draw on this collective resource to add depth and insight to their stories. In FY12, KUOW produced 17 news reports and series with the help of PIN sources, covering topics including: sexual assault In the U.S. military; Seattle Public School District bus delays; the impact of a proposed export terminal in Grays Harbor; and the Catholic Archbishop of Seattle’s role in the Vatican’s review activities of local nuns. PIN sources were heard on The Conversation participating in such discussions as: “Are Seattleites Snow Wimps?;” “Seniors and Driving;” and “What’s Next For Washington’s Long-Term Unemployed?” In addition, KUOW Presents aired two stories from PIN sources who reflected on their Iraq war experiences. The number of sources in KUOW’s PIN grew significantly in FY12 to include more than 5,000 members. KUOW’s PIN is a partnership with Minnesota Public Radio. PIN information is available online at kuow.org/publicinsight.

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other services

KUOW.ORG + KUOW2.ORG Director, Online Services: Jenna Montgomery | Web Producers: Serene Careaga and Morgen Nilsson

KUOW’s web services, KUOW.org and KUOW2.org, partner with our broadcast services to enhance original content created by KUOW reporters and producers, offer flexibility to our audience and foster interaction with the communities we serve. KUOW.org and KUOW2.org provide live streaming, archived audio, podcasts, program schedules and information. In FY12, online support was provided for locally-produced news specials such as Refugees in Puget Sound, More Than A Tree and Changing The Sound. KUOW’s homepage was updated last year to prominently feature news stories and now provides additional national and international news in the evenings and throughout the weekend. Further updates to the site included automated integration of stories from the Northwest News Network (N3) and direct access to KUOW’s social media pages. On the mobile app front, KUOW partnered with Stitcher Radio, an on-demand Internet radio service, to offer the station’s news content and programs within their mobile app. In FY12, KUOW.org received 361,551 pageviews, which represents a two percent increase over the previous year. The number of visits to the site also increased by 4.8 percent over FY11 to 190,504. Over 3,200 news stories and programs were added to the online audio archives. A special thank you to the Otto Haas Charitable Foundation for their continued support which enabled KUOW to enrich the content and program support of KUOW.org and KUOW2.org.

KUOW’s SECOND SERVICE—KUOW2 Announcers: Tami Kosch and Jack Walters

KUOW continues to offer expanded and primarily unduplicated public radio program options for HD Radio and online listeners through our second service, KUOW2. KUOW2’s program line-up was offered on the terrestrial signal 91.7 FM through June 27, 2012, and content remains available through the existing live streaming service on KUOW2.org. Listeners to KUOW2 in FY12 heard innovative programming such as The Takeaway, Q with Jian Ghomeshi and Public Radio Remix, along with perennial favorites such as Fresh Air, The Diane Rehm Show, Talk of the Nation and Science Friday. Talk of the Nation and Science Friday aired live, allowing listeners in our region to call and participate in these national discussions. International news sources including Deutsche Welle and CBC Radio One provided insight and an expanded understanding of people and cultures around the world. Listen at KUOW2.org.

RADIOACTIVE: KUOW’s HIGH SCHOOL PROGRAM Program Producers—Youth Outreach: Jenny Asarnow and Nathan Friend Assistant: Amina Al-Sadi (Program Alumnus)

Weekday High is now RadioActive! In FY12, KUOW piloted a year-round version of the long-running Weekday High workshop for high school students. RadioActive supports young people’s growth as media makers by sharing access to public radio’s knowledge, skills and institutions. In the summer of 2011, eight students from around Seattle were immersed in a six-week workshop where they learned how to conduct interviews and to record, voice and edit audio. Participants produced their own radio features and hosted and produced daily podcasts highlighting their work. Beginning in the fall of 2011, RadioActive hosted weekly workshops for program alumni. Over a dozen past participants (summers 2006-2011) attended, and produced a monthly podcast for KUOW.org. RadioActive inaugurated KUOW’s first after-school high school radio workshop, in partnership with the MetroCenter YMCA of Seattle. RadioActive productions aired on KUOW’s Morning Edition, All Things Considered, Weekday, The Conversation and KUOW Presents and were available to listeners beyond our region via podcasts on the Public Radio Exchange (PRX), a national clearinghouse for public radio stations to exchange content. RadioActive stories and podcasts are archived at kuow.org/radioactive.

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KUOW Program Venture Fund The KUOW Program Venture Fund (PVF) features the Puget Sound Region, in depth and in focus, through locally-produced reports, documentaries and short audio pieces. Since its inception in 2003, the PVF has provided special support for staff and independent producers to develop new audio projects that tell the stories of our region. The PVF accepts project proposals from producers and reporters three times a year.

Last year, PVF-supported pieces included Refugees in Puget Sound, a four-part series by Jessica Partnow that explored the local refugee experience. Dominic Black reported on the political and cultural divide between eastern and western Washington in his four-part series Behind the Cascade Curtain. In our five-part series More than A Tree, Sarah Waller looked at several important Pacific Northwest trees, including one that orbited the moon and another that gave us one of the most important cancer treatments of the last 50 years.

The KUOW Program Venture Fund was initiated with a leadership gift generously provided by Paul and Laurie Ahern, long–time KUOW friends and supporters. For information on the Fund and archived audio visit: kuow.org/pvf.

acquired NATIONAL programming

Last year, KUOW’s long-standing partnerships with national and international program providers and producers such as National Public Radio (NPR), Public Radio International (PRI), American Public Media (APM) and the British Broadcasting Corporation (BBC) made it possible for listeners to hear up-to-the-minute coverage of critical events as they happened across the nation and throughout the world. In FY12, more than one-third of the station’s programming budget was spent to purchase programs from national and international producers, and from independent producers through the Public Radio Exchange (PRX). Many of these acquired programs were heard exclusively in our region on KUOW, including To The Point, The Splendid Table, On The Media, Snap Judgment, Day 6 and The Vinyl Café. Also broadcast were weekend favorites Car Talk, Wait, Wait…Don’t Tell Me!, This American Life, A Prairie Home Companion and Says You!

Over the last year, KUOW listeners heard comprehensive reporting and analysis from acclaimed news magazine programs, Morning Edition and All Things Considered. These programs, together with the international perspectives of the BBC’s Newshour and The World Today, provided in-depth coverage of governmental transitions in Libya, Yemen and North Korea; the escalation of violence in Syria; protests in Russia during that country’s Presidential elections; the ramifications of debt crisis’ in Greece, Spain and Ireland; the U.S.’ declaration of the end of the Iraq war; the ongoing health care issues faced by military veterans; and the run-up to the Fall 2012 Presidential elections. Marketplace provided context and long-term perspective through insightful coverage of the struggling Euro overseas and the Occupy Wall Street movement here at home.

8 FISCAL YEAR 2012

KUOW is fortunate to broadcast in one of the most active public radio listening regions in the country: Seattle, the Puget Sound region and Western Washington. In FY12, KUOW served an average of nearly 401,000 listeners* each week. These listeners averaged more than 4 hours* of listening per week. KUOW maintained an audience share of 4.4%* and ranked 5th* among local stations in the Seattle-Tacoma Metro market survey of the regional radio audience. KUOW’s consistently high rankings in the Seattle-Tacoma Metro market is a reflection of KUOW’s relationship with the community it serves and the station’s commitment to providing quality public radio programming.

SOURCES OF APPLIED REVENUE TOTAL $10,840,338 % INDIVIDUAL % BUSINESS % INSTITUTIONAL % OTHER SUPPORT: SUPPORT: SUPPORT: 3 SUPPORT: 59 $6,418,666 31 $3,331,672 7 $804,253 $285,747

0 1 2 3 4 5 6 7 8 9 10 11 12 MILLIONS DIRECT EXPENSES TOTAL $10,840,338 % PROGRAMMING & FUNDRAISING: % GENERAL & ADMIN: RELATED SERVICES: % $2,469,850 $731,346 70 $7,639,142 23 7

0 1 2 3 4 5 6 7 8 9 10 11 12 MILLIONS

REVENUE EXPENSES Total direct support to KUOW for Fiscal In FY12 the station’s total direct Year 2012 (FY12) was $11,659,542. operating expenses were $10,840,338.**

INDIVIDUAL SUPPORT: Revenue from individuals PROGRAM-RELATED, FUNDRAISING AND in support of KUOW’s broadcast service in FY12 ADMINISTRATIVE: Program-related expenditures totaled $6,418,666. Individual support is the totaled $7,639,142 or 70% of all direct expenses single largest source of revenue to the station’s in FY12 and continues to be the largest single operating budget. expenditure KUOW makes each year. Fundraising and administrative expenses remained consistent BUSINESS SUPPORT: The business community with the previous year, FY11, at 23% or $2,469,850, and non-profit organizations continued their and $731,346 or 7% respectively. generous support of KUOW programming this year, with contributions totaling $4,079,612 in * SOURCES: Arbitron; PPM; Seattle-Tacoma; Metro; underwriting support. Jul 2011 – Jun 2012; Persons 6+; M-Su 6a-12a; KUOW-FM; AQH Share.

INSTITUTIONAL SUPPORT: The Corporation for ** Excludes indirect and in-kind. Public Broadcasting (CPB) and the University of Washington provided $804,253 in operating support. KUOW Puget Sound Public Radio is a 501 (c) (3) OTHER SUPPORT: Additional support for KUOW non-profit organization and is listener-supported. comes from grant awards from foundations and KUOW provides local, national and international news and information programming to listeners corporate giving programs, as well as facility rentals throughout the Puget Sound region. KUOW-FM and investment interest. In FY12, support to KUOW is licensed to the University of Washington. from these entities totaled $285,747.

Note: For Fiscal Year 2012 (FY12), a non-direct operating expense of $2.5 million was incurred from the reduction in value of a non-current asset.

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in the community

MEDIA SPONSORSHIPS A key component of KUOW’s mission is to expose our community to diverse, thought-provoking ideas, people and experiences. Providing in-kind media sponsorships to a wide assortment of cultural, artistic and community events is just one of the ways KUOW endeavors to fulfill its mission. In FY12, KUOW proudly provided media sponsorships to 148 community events, festivals, exhibitions, dance and music performances, lectures, forums and other gatherings. Seventy-five nonprofit organizations from throughout the Puget Sound region were represented. Sponsorships included on-air announcements, a presence on the “Events” page on KUOW.org and mentions in printed materials. This past year, recipients included:

A Contemporary Theatre (ACT) Northwest Folklife AJC Seattle Jewish Film Festival Northwest Sound Men’s Chorus ARC Dance Company On the Boards ArtsWest One Reel Auburn Symphony Orchestra Pacific Northwest Ballet Bainbridge Performing Arts PCC Farmland Trust Balagan Theatre Port Townsend Film Festival Ballet Northwest Rainbow City Band Book-It Repertory Theatre Rainier Chamber Foundation Broadway Center for the Richard Hugo House Performing Arts Schack Art Center Burke Museum of Natural History Seattle Arts & Lectures and Culture Seattle Center Central District Forum for Arts Seattle Center Foundation & Ideas (CD Forum) Seattle International Film Festival Chamber Dance Company, at the Seattle Latino Film Festival University of Washington Seattle Opera Chinese Arts & Music Association Seattle Public Theater CityClub Seattle Repertory Theatre Community Theatre Inc. Seattle Shakespeare Company El Centro de la Raza Seattle Symphony Federal Way Symphony Seattle Tilth Foundation for International SEED Arts Understanding Through Spectrum Dance Theater Students (FIUTS) StoneDance Productions Friends of the Cedar River Watershed Strawberry Theatre Workshop Frye Art Museum The Center for Wooden Boats GreenStage Theatre Puget Sound Historic Flight Foundation Three Dollar Bill Cinema Kirkland Performance Center Town Hall Seattle Kitsap Forest Theater University of Washington Medieval Women’s Choir UW World Series Mountains to Sound Greenway Trust Velocity Dance Center Museum of History & Industry (MOHAI) Washington Center for the Book National Film Festival for Talented at Seattle Public Library Youth (NFFTY) Washington FIRST Robotics National Geographic Live Washington State Historical Society Nature Consortium Wing Luke Museum of the Asian Nordic Heritage Museum Pacific American Experience North Cascades Institute Wing-It Productions Northwest African American Women in Film Seattle Museum (NAAM) World Affairs Council Northwest Film Forum

10 KUOW PUGET SOUND Design PUBLIC RADIO Quesinberry and Associates, Inc. 4518 University Way NE photography Suite 310 Michael Clinard, Nick Danielson, Seattle, Washington 98105-4535 Ethan Sobotta 206.543.2710 / 866.820.9919 Printing Urban Press KUOW.org, KUOW2.org