Hyundai Motor America 10550 Talbert Ave, Fountain Valley, CA 92708 MEDIA WEBSITE: HyundaiNews.com CORPORATE WEBSITE: HyundaiUSA.com FOR IMMEDIATE RELEASE TRIPLEA BASEBALL HITS A HOME RUN WITH HYUNDAI Miles Johnson Senior Manager, Quality, Service and Technology (714) 3661048
[email protected] ID: 28839 Hyundai Becomes the First Official Sponsor of TripleA Baseball DUBLIN, April 18, 2006– TripleA Baseball today announced a first in its storied 120year history by making Hyundai Motor America its official automotive sponsor. The exclusive sponsorship swings into full gear in May. “With an alltime high attendance of 14.1 million fans in 2005, TripleA Baseball is the fifth most attended professional sport in the United States,” said Michelle Cervantez, vice president of marketing for Hyundai Motor America. “TripleA Baseball fans align perfectly with Hyundai owners – they are fun, familyoriented and appreciate a good value. We are thrilled to position the Hyundai brand with baseball played by tomorrow’s big league stars, today.” Hyundai will bring its sponsorship to life via a fully integrated program for each participating teams including: Five “Hyundai Sundays” at each ballpark (125 in all) will feature interactive car displays in which fans can check out new Hyundai Sonatas and Tucsons with a chance to win a brandnew Sonata through the “Hyundai Home Run Challenge.” Hyundai will also conduct rideanddrives on select Sundays so fans can get behind the wheel and experience the satisfaction of driving a Hyundai for themselves. Title sponsorship of the “Hyundai Legends of TripleA Baseball” program, marking the first time its “legends” will be nationally recognized in league history.