Steve Smith's Eye on Innovation: Social Video Key

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May 9, 2016 | Vol. 69 No. 18 Read more at: minonline.com Steve Smith's Eye on Innovation: 2 MPA President Gears Up for IMag Social Video Key To Millennial Migration 3 Vogue App Is an Exercise in Elegance For Meredith, humor and how-to's are a winning combo. As has been the case throughout the digital revolution, the greatest strength of 6 Slate Plus Membership Has Its legacy media brands has also been their greatest challenge: familiarity. Younger Privileges digital natives tend to embrace emerging media brands. Getting them to revisit media mainstays that have served prior generations isn't easy. After a year as Mer- 10 The Owner of House Beautiful's Tricked-Out 'Kitchen of the Year' Is... edith’s chief strategy officer, Kim Martin can claim some success in migrating the company and key legacy brands like Shape, Better Homes and Gardens and even 10 Two British Vogue Centennials: digital natives like AllRecipes to the next generation of adult women. “Our Millen- the Magazine and the Model nial reach is up 25% across all brands, she tells min. The newly redesigned Shape brand is the bulwark of that charge, up 82% in its reach to Millennial women. continued on page 4 Is Tribune Publishing Publicly Held, or Is It a Fiefdom? Rejection of Gannett's hostile takeover attempt benefits TPub execs. On May 4, the Tribune Publishing board of directors unanimously rejected Gannett's unsolicited $400 million—or $12.25 per-share—offer for the Chicago Tribune and Los Angeles Times-flagshipped newspaper conglomerate because "the price reflected in the proposal understates the company's true value and is not in the best interests of our shareholders." continued on page 5 GfK MRI's Top Noted Ads: Epicurean Magazines In December, foodies had a soft spot for cereal, walnuts, watches and... the U.S. mail? It's not unusual for luxury items to be among the top 'Noted' ads in the epicurean magazine genre, but for the U.S. Postal Ser- vice to do so is noteworthy. Its ad in the December issue of Rachael Ray Every Day tied for third with a Noted Score of 82, based on reader surveys by GfK MRI's Starch Advertising Research. continued on page 7 Welcome to min Day! On Tuesday, May 10, magazine media's most gifted minds will gather at the Yale Club for a day of celebration and inspiration. As the only B2B exclusively devoted to serving major magazine media, min will honor outstanding contributions to the digital space at its Best of the Web Awards breakfast. (See the complete list of finalists and Digital Hall of Fame inductees on pages 8 and 9). The ceremony will be followed at 11:30am by the annual min day Summit, an event created specifically to help reimagine what's possible in regard to content creation and monetization across multiple platforms. End the day on the rooftop networking with peers over drinks. To register, visit: minday2016.com.

© 2016 Access Intelligence, LLC. Federal copyright law prohibits unauthorized reproduction by any means and imposes fines of up to $150,000 for violations. minonline.com 'Publishers Are More Collaborative'

Media Industry Newsletter Says new MPA President Linda Thomas Brooks on the eve of IMag. Editor-in-Chief: Steven Cohn She saw the business from the outside for years as a top executive at ([email protected]) GM MediaWorks, and three months into her stint as president of the 203/899-8437 Digital Media Editor: MPA—The Association of Magazine Media, Brooks says that "what im- Steve Smith presses me the most is how collegial the members are toward each ([email protected]) 302/691-5331 other. With the challenges that we face, it is a necessity, and this will min help the MPA with future strategy and programs." Editorial Director: Michele Shapiro Business cards will surely be flying out of members' hands when independent magazine ([email protected]) 646/745-4152 executives convene at the 12th IMag conference May 11-13 in San Francisco. "Here, the col- Group Editor: Caysey Welton laboration is even greater because, for the most part, they don't have the corporate resources ([email protected]) 203/899-8431 to solve problems like the big group publishers do. I see IMag as a series of town hall events Editorial Assistant: Jameson Doris at which publishers will willingly share information." ([email protected]) Conference chairman is Dwell president and CEO Michela O'Connor Abrams, whom Brooks VP/Publisher: Amy Jefferies ([email protected]) calls "a dynamo." The 150 attendees will make a house call to Airbnb corporate headquarters Director of Market Development: for dinner with senior leadership led by chief marketing officer Jonathan Mildenhall. They will Laurie M. Hofmann ([email protected]) also honor their own with the first Imagination Awards. Senior Marketing Manager: Brooks describes the past three months as a "whirlwind," which continues this week when Danielle Sikes ([email protected]) she moderates the "The New Dynamic: How Publishers and Agencies Can Optimize Their Marketing Manager: Rachel Feldman Partnerships" panel at min Day on May 10 before hopping a plane to the West coast. ([email protected]) Senior Account Executive: Tania Babiuk Harris Closure Evokes Memories of Woman ([email protected]) Production Manager: Nearly three decades ago, it was sold to–and folded by–Condé Nast. Sophie Chan-Wood ([email protected]) The corporate obituaries for Harris Publications described its diverse, newsstand-driven Graphic Designer: Yelena Shamis titles—Celebrity Hairstyles, Guns & Weapons, Rides, etc.—as "enthusiast." Not so with ([email protected]) Data and Analytics Manager: Woman, which 1977 founder Stanley Harris launched in 1980 to get Stacy Hill a piece of the packaged goods business from the women's-service- ([email protected]) magazines' "seven sisters," including Family Circle, Good Housekeep- Access Intelligence, LLC President & ing, and Woman's Day. Chief Executive Officer: Don Pazour SVP, Media Group: Diane Schwartz That's what made Woman attractive to Condé Nast, which acquired Chief Operating Officer: the monthly in 1988 with visions of building the 500,000 circulation by Heather Farley emulating Cosmo. But it failed, in part because Woman's downscale Subscriptions/Client Services: culture never meshed with CN's upscale glitz, and the sexual innuendo 888-707-5814 List Sales: MeritDirect, 914-368-1090 may have offended advertisers more comfortable at that time with ([email protected]) homemaking. Advertising: 203-899-8498 When CN folded Woman in July 1990, publisher Rebecca Darwin explained that "it just Reprints: Wright’s Media, didn't develop the way we hoped it would." She is far more successful today as the founder of 877-652-5295 ([email protected]) Editorial Offices: 10 Norden Place, Garden & Gun, which will mark its 10th anniversary in April 2017. Norwalk, CT 06855; 40 Wall Street, 50th floor, New York, NY 10005; Faxes: 203-854-6735, 212-621-4879; Jason Wagenheim Is Head of Revenue at Fusion www.minonline.com Access Intelligence LLC, 9211 The former Teen Vogue CRO joins Univision's English-language unit. Corporate Blvd, 4th Floor, Rockville, MD 20850; Ph: 301-354-2000 Published 2016 © by Access Intelligence LLC. The transition should go smoothly because the cable network's Millennial audience has similari- Distributed via email and online. For ties to Teen Vogue, which Jason Wagenheim led for four years until last November, when Vogue email and postal address changes, allow 2 weeks notice. Send to: Client publisher and chief revenue officer Susan Plagemann assumed his responsibilities in a Condé Services or call 888-707-5814. For advertising info contact 301/ 354- Nast restructuring. Wagenheim is also a past publisher of Glamour and Entertainment Weekly. 1629. Contents may not be reproduced in any form without written permission. Fusion was a Univision-Disney/ABC joint venture (it replaced the defunct ABC News Subscription Rate: $1,199.97 Now on many cable systems) until Univision bought it outright last month.

2 Magazine Media’s Most Trusted Source Since 1947 5/9/2016 minonline.com Steve Smith's App Review Vogue App Goes Shallow Or Deep… But Always Elegant Both the content and the ads make for an organic, fluid user experience. Mobile media consumption falls into two radically different modes: the shallow scrape and the deep dive. On handhelds we tend either to swipe quickly across a topline glance or rapid scroll of available content, or we settle in to drill either on a topic or throughout a bottomless well of content. Programming to these bifurcated modes is a challenge. Vogue’s solution in its new downloadable app is characteristically elegant and seamless. Released in time for real time coverage of this week’s Met Gala, the Vogue app serves the glancer with a Snapchat-inspired daily swipe across eight “For You” stories that meet you at launch. The format, too, is straight out of Snapchat: eight full screen splash pages with headlines, sometimes animated, that swipe down into short, full stories with text slides, video or any combination of the three. The formatting is familiar and effective but suffers from glitches. Some splash images are poorly aligned; I had videos get stuck and they kept playing audio in background even after I swiped away. For the deep divers, the Vogue app gives you access to the full trove of current content in buckets that include Fashion, Beauty, Culture, Living, Video. Articles can be saved and shared easily. Each article ends with a lush ad unit and a tasteful carousel of additional stories. I also liked that the daily selection of “For You” stories is always available from a tappable button in the lower right. The basic navigation and interactive mechanics of the app are its strongest suits (apart from the lush content itself). I love the fluidity of interactions with the content and wish more designers paid closer attention to this dimension of user experience. Tapping into a story gently shifts the splash image to the top and pulls in the text. Tapping on an image or slideshow triggers its slipping into view. Slideshow mechanics are equally elegant. Instead of tapping on an image to bring up its caption, you simply drag the image up to reveal it. Tapping an in-stream video link gently zooms into ful view, but any swiping up or down lets it play within the feed. Even tapping into one of the nicely integrated ad units triggers a fade to the embedded browser. All of these little things make the app experience feel organic, fluid, gentle. These are the ways in which a UX and interface communicate the qualities of the brand. The branding style of the app extends to its monetization model. There's no poorly formatted crap banners and “networked native” junk-vertising in this app. In fact, Vogue successfully avoids almost all of the complaints I have had recently with mobile monetization. In lateral swipe mode the ads come up a la Snapchat as full-page interstitials. In feed, they use the full ex- panse of the screen and look nothing like the exchange-based visual disruptions that pass for mobile advertising these days. The one instance of affiliate linking I saw in the app was especially deft. A slideshow piece on the “10 Iconic Lipstick Mo- ments in Film and The Shades to Match” was a fun romp through great pop culture references, each with a buy button link to the particular lipstick shade. This is the kind of relevant, imaginative content/commerce mix I can live with. There are some weaknesses here. As I mentioned, there are some tech glitches. Some of the navigation options and backing out can be unclear in any given context. It can be hard to tell where you are in the content structure. But I like that a downward drag often puts you back into the feed of stories. The app could use a Settings function to allow further customization and easy stopping of the alert functions. There is neither a search tool nor any connection to Vogue. APP REPORT CARD com’s designer/runway coverage. There is a separate, much less elegant, Vogue Runway app, and User Experience B+ both apps would be well served by some integration or linkage across the two. Finally, Vogue could do with a little more internal branding here. Adopting Snapchat mechanics is clever but there are times Overall Design B+ when you forget that this is Vogue’s environment. The Vogue logo is notably absent. Social Integration B I find this odd, because this app exemplifies how the platform empowers magazines to do what they always did best. Unlike the web browser, apps allow media to write their own Mobile Utility A- experiential rules and to control look and feel, flow, pace, visual sequence—the subtle stuff of Monetization A a unique media environment. Vogue’s app isn’t quite there yet, but it's trying to split the differ- ence between mobile conventions and its own branded experience. Final Grade B+

5/9/2016 Magazine Media’s Most Trusted Source Since 1947 3 minonline.com EYE ON INNOVATION Social Video Key to Millenial Migration (continued from page 1)

Not surprisingly, the nine-year Facebook is especially critical for getting Millennials to Steve Smith veteran of WE tv understands that think again about their mom’s brands, like BHG. “They think appealing to that next generation of BHG as more traditional, but we can create buzzy, faster is about being visual and social. “We recognize that Milenni- food for the younger beginner and get them to the site.” als are different in the way that they connect with each other Martin admits monetization of the social channels re- and are all about community. They are about sharing, and mains a challenge. Getting new users from that feed and to they do that through pictures and video.” the sites requires a two-pronged video approach. “In social, it Core to the Meredith Millennial strategy is not just pump- is capturing attention in one to three seconds,” she says. For ing up video at sites like Shape and BHG, or redesigning All- the fast scrolling feed-based experience, “speed it up. You Recipes to optimize media sharing. It's about aligning with the need text overlay and most of those are hands-only.” Once native media upstarts that have already aligned with younger you get that user to your own media environment, however, users. Their recent partnership then you can start to employ between Parents brand and the longer video series and huge YouTube network What’s foodie personalities. Up Moms (pictured, right) exemplifies the strategy and the Cue the Organic Ad evolving approach to content. Integrations “[What’s Up Moms] is very Martin is rolling out these ap- funny,” she says. “Humor is a proaches to traditional brands big part of [programming for] like Martha Stewart Living Millennials.” and BHG, but its American But understanding the new Media acquisition Shape generation’s media mindset has been the wedge brand in has to inform everything—even the basic architecture of courting more Millennials. “We have owned it for a year and sites, like last year’s AllRecipes’ redesign. “AllRecipes has focused on creating a ton of volume. It is a good example of always been for home cooks, but now it's about sharing so a brand where if we can get you to come to use it for one ab that each of these home cooks can build a fan base based on exercise, you will start to check out lots of fitness routines.” who has the best recipes.” Shape is also where Meredith is exploring video advertising that is less reliant on intrusive pre-rolls. A recent cam- Sometimes Fast Isn't Fast Enough paign with Lane Bryant, for instance, had the video talent The former TV executive knows that video is core to Millen- wearing the merchandise instead of pitching the goods. “It nial media consumption. But it's hard to build brands on wait- feels organic to the experience—watching people wear ing for viral hits. Success is not just strategic but comes from workout clothes. We have to get all of our advertising feeling strong tactical execution. As we reported last week in min’s the same way,” she says. “I would like to see us do a ton of analysis of the March Magazine Media 360º Brand Audience integration.” Report, Eating Well crushed its competition with a simple Martin recognizes that reaching Millennials and their one minute Sweet Potato Carbonara video that drew over 11 radically evolving media habits is not going to look like the million views on Facebook. Those types of wins are not just last century of women’s service media. Meredith is explor- chance viral wonders but a matter of responding quickly to ing even more partnerships with native talent that have large trending taste. “We create a video on Facebook, and once fan bases. Apparently this is no time for gauzy, pristine food it gets some traction of, say, a million people watching, we panning shots. “We will be more bold with content and take take advantage of it into our other brands,” she says. ”We more creative risks,” she promises. will start to create what will be a major viral hit. Viral hits are Steve Smith covers digital trends and innovations as min's digital media editor. a combination of good promotion and a little bit of luck.” Send him tips or feedback: [email protected]

4 Magazine Media’s Most Trusted Source Since 1947 5/9/2016 minonline.com Is TPub Publicly Held, or Is It a Fiefdom? (continued from page 1) Certainly so for investors who bought TPub on May 11, 2015, at the company's $15.64 per-share 52-week high. But the bottom- fishers since then have reason to be angry. TPub was selling at $7.52 on April 23 before Gannett made its intentions public. The windfall from that alone at $12.25 would have been 63%. (TPub closed at $11.03 on May 5.) In February, Chicago Sun-Times owner Michael Ferro (his holdings are now in a charitable trust) became the largest TPub share- holder and board chairman. It can be argued that he and new CEO Justin Dearborn (Jack Griffin's successor) have yet to prove them- selves, but after a $6 million net loss in Q1, why not bail out now? Push may come to shove at TPub's June 2 annual meeting. Also in Stock Watch, Meredith Corp.'s strong financials in its fiscal third quarter ending March 31 made its unsuccessful merger with Media General (now to be acquired by Nexstar Broadcasting Group after a hostile bid) a distant memory. Meredith's value rose 6.48% over the past five weeks. ------Stock Watch (May 5, 2016, Wall Street close) COMPANY [SYMBOL] PRICE % Change COMPANY [SYMBOL] PRICE % Change 5/5 5 wks# 2016@ 5/5 5 wks# 2016@ ALPHABET INC. (formerly Google) [GOOG] 701.43 -5.84 -7.57 R.R. DONNELLEY & SONS CO. [RRD] 16.50 0.61 12.09 APPLE INC. [AAPL] 93.24 -14.45 -11.42 S&P GLOBAL INC. [SPGI]** 104.67 5.75 6.18 CBS CORP. [CBS] 57.47 4.32 21.94 SCHOLASTIC INC. [SCHL] 36.36 -2.70 -5.71 CHARTER COMMUNICATIONS [CHTR]* 212.02 4.74 15.79 SCRIPPS, E.W. & CO. [SSP] 14.75 -5.39 -22.37 COMCAST CORP. [CMCSA] 61.05 -0.05 8.19 SEQUENTIAL BRANDS GROUP [SQBG]*** 5.88 -7.98 -25.66 WALT DISNEY CO. [DIS] 104.93 5.66 -0.14 TEGNA INC. [TGNA] 22.84 -2.64 -10.50 FACEBOOK INC. [FB] 117.81 3.25 12.56 TIME INC. [TIME] 15.31 -0.84 -2.30 GANNETT CO. [GCI] 16.10 6.34 -1.17 TIME WARNER CABLE [TWC]* 212.52 3.86 14.51 GRAHAM HOLDINGS CO. [GHC] 481.67 0.35 -0.68 TIME WARNER INC. [TWX] 75.63 4.25 16.95 INTERPUBLIC GROUP OF COS. [IPG] 23.32 1.61 0.17 TRIBUNE PUBLISHING [TPUB] 11.03 42.88 19.63 LEE ENTERPRISES [LEE] 2.00 11.11 19.05 21ST CENTURY FOX [FOXA] 29.84 7.03 9.87 McCLATCHY CO. [MNI] 1.11 5.71 -8.26 TWITTER INC. [TWTR]; 14.12 -14.68 -38.98 MEDIA GENERAL [MEG]### 17.37 6.50 7.55 VIACOM INC. [VIA] 44.35 -2.10 0.82 MEREDITH CORP. [MDP] 50.58 6.48 16.95 WEBMD [WBMD] 61.38 -2.00 27.08 MICROSOFT CORP. [MSFT] 49.94 -9.58 -9.99 XO GROUP (THE KNOT) [XOXO] 17.19 7.10 7.04 NETFLIX INC. [NFLX] 89.37 -12.58 -21.89 YAHOO INC. [YHOO] 36.94 0.35 11.06 NEW YORK TIMES CO. [NYT] 12.28 -1.44 -8.49 min MEDIA INDEX 2,154.86 0.16 3.05 NEWS CORP [NWSA] 12.17 -4.70 -8.91 RELX GROUP PLC (ADR) [RELX]## 17.82 -5.16 -0.06 NASDAQ COMPOSITE 4,717.09 -3.14 -5.80 ROVI CORP. [ROVI] 15.30 -25.40 -8.16 DOW JONES INDUSTRIAL AVERAGE 17,660.71 -0.14 1.35 # = From March 31, 2016; @ = From December, 31 2015; * = Charter Communications agreed to acquire Time Warner Cable for $55 billion on May 26, 2015; ## = RELX Group PLC is a consolidation of Reed Elsevier PLC and Reed Elsevier NV. Trading is through American depositary receipts; RELX opened at $16.61 on July 1, 2015; ### = Media General agreed be acquired by Nexstar Broadcasting Group for $2.13 billion on January 27, 2016, ending the announced $2.4 billion merger of Media General and Meredith Corp. on September 8, 2015; ** = McGraw Hill Financial Inc. was renamed S&P Global Inc. on April 27, 2016; *** = Sequential Brands acquired Martha Stewart Living Omnimedia for $353 million on December 4, 2015.

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Questions? Contact Rachel Feldman at [email protected]; 301-354-1416 26059

5/9/2016 Magazine Media’s Most Trusted Source Since 1947 5 minonline.com The Math Adds Up To More Than Revenue For Slate Plus Slate Plus, Slate.com’s paid membership program, is projected to drive from 10% to 15% of overall revenue for the publisher in the next few years, says director of product David Stern. Last week, during Stern’s presentation at the MediaPost Publishing Insider Summit, he said his expectation is that Slate Plus will be responsible for 40% to 50% of the company’s profit margin. “The revenue greatly exceeds the cost,” he says. Even though the Plus program has a small dedicated production/editorial staff and it has forced Slate to increase investment in customer support, the program generally monetizes a pre-existing hun- ger for content from its loyal visitors. About half of Slate Plus's members have been reading the site for five or more years. What's most striking about Stern’s characterization of the two-year-old membership model is its ancillary benefits beyond straight revenue. For instance, “the sales team sees Slate Plus as a signifier that Slate is a premium publisher,” he says. Hav- ing a notable segment of its audience willing to pay for content is now a selling point for all ads on the site. Slate Plus is on track to reach 18,000 paying members by year’s end, with revenue about triple what it was at the end of 2014. The renewal rate is close to 80%, so “it builds on itself,” Stern says. And two years into the program, weekly sales are as robust as they were during the first year. Apparently, having that loyal a core of paying readers adds overall value for potential advertisers. Among the 1% of the site’s audience that visits daily and gets extra exclusive articles and reduced or less intrusive ads, conversion to paid membership is 3.3%, but not far behind are podcast listeners, a smaller group who are targeted with extra podcast content and convert at 2.9%. Fans of the popular "Dear Prudence" advice column get an extra Q&A from her each week, and they convert at 1.5%. Some of the Slate Plus programs have enhanced other aspects of the company’s editorial efforts. Stern recounts how recent Plus member gatherings with staff columnists and editors resulted in these writers exchanging stories about all of the cool readers they met. They felt more “connected” to readers as a result, he said. Slate Plus may even be able to help fund some of the more ambitious editorial projects editors can’t currently budget. In other words, driving a paid member base is not just about getting paid.

Saluting Sales Excellence at Media Companies

Entry Deadline: May 6, 2016 | Final Deadline: May 13, 2016 www.minonline.com/seoy2016

Recognizing outstanding media sales performance, min’s Sales Executive of the Year Awards salutes those in the trenches, selling the print, online, on-air and multiplatform programs and creating a winning proposition for both the advertiser and the media brand. Whether selling in a challenging or booming market, the winners will be the ones running circles around their peers, the ones who can sell well and better than the rest. We will be honoring the winners and honorable mentions during an awards ceremony in September in New York City.

28012

Questions? Contact Marketing Manager Rachel Feldman at [email protected].

28012 min SEOY Awards Half Page.indd 1 4/21/16 11:26 AM

6 Magazine Media’s Most Trusted Source Since 1947 5/9/2016 minonline.com GfK MRI's EYE ON AD RECALL

GfK MRI's Top Noted Ads: Epicurean Magazines (continued from page 1) The top-scoring ad in December with a Noted score of 90 went to native content for Rice Krispies in AllRecipes. With its Reindeer Treats recipe, this legacy kids' staple from Kellogg's successfully snapped, crackled and popped its way into adults' hearts. Close behind with a Noted score of 86 was an ad in the December 31 issue of Wine Spectator for Cartier watches. Tied for third with 82 each were the previously mentioned USPS Priority Mail ad and the California Walnuts campaign in De- cember's Eating Well, which, like all the titles except for the Marvin Shanken-owned WS, is published by Meredith Corp. Along with data on the top ads that consumers "Noted," or recalled having read, GfK MRI listed the audience for these magazine issues from its Issue Specific study.

Rank #1: Rice Krispies (Kellogg's) Rank #2: Cartier Magazine: Allrecipes MagazineWine Spectator Category: Cereals Category: Watches Noted: 90% Noted: 86% Issue Specific Audience: 7,216,000 Issue Specific Audience: 2,973,000

Rank #3 (tie): Rank #3 (tie): California Walnuts USPS Magazine: Priority Mail Eating Well Magazine: Category: Rachael Ray Chips, nuts, pop- Every Day corn, pretzels Category: Freight Noted: 82% Noted: 82% Issue Issue Specific Specific Audience: Audience: 6,681,000 6,475,000

5/9/2016 Magazine Media’s Most Trusted Source Since 1947 7 minonline.com

Congratulations to min’s Best of the Web Awards Finalists & Digital Hall of Fame! Join min at the May 10 awards breakfast at New York’s Yale Club as we salute the winners and honorable mentions of the annual Best of the Web Awards program—recognizing outstanding social media, web and mobile initiatives among consumer and b2b magazines. The celebratory event will also spotlight the 2016 class of min’s Digital Hall of Fame. Individual tickets and reserved tables of 10 are still available. Register your team at bow.minonline.com.

Hall of Fame

• Cheryl Brown, Allrecipes • Fred Santarpia, Condé Nast • Stacey Farish, Penske Media Corp. • Chip Schenck, Programmatic Sales and Strategy • Alex Ford, Praetorian Group • Evelyn Webster, Time Inc. • Richard Malloch, Hearst Business Media

min’s Best of the Web & Digital Awards Finalists Include:

Ad Operations Team • Muscle & Fitness – 60 Day • Inc. – Inc.com • Bloomberg Media – Bloomberg Revolution • People Magazine – PEOPLE.com Media Ad Operations • Time Inc. – The Outfit • UBM Americas Technology Group – • Ink Global – TAD Team • UBM Americas – Multimedia Content Integration • UBM Americas – Topic Alignment Campaign for CA Technologies Program: An Ad Ops Success • Weber Shandwick & Mars/M&M’S – Editorial Excellence- Red Nose Day Campaign Special Section Advertiser Program/ • Cosmopolitan.com – Internet's Partnership Contest/Online Games Most Fascinating • Dermatology Times – Derm Pulse • Oxygen Magazine – The Ultimate • Inman – Special Report: How Hybrid • Foreign Affairs – Modernizing the Oxygen Challenge Brokerages Are Changing Real Estate Military • UPS Compass – Compass' UPS • InStyle.com – 50 Best Dressed • GQ.com – Tiffany's "Style in a New Driver "Superhero" Promotion Women in Hollywood York Minute" • Taste of Home – Galbani’s Digital Magazine Email Newsletter/s Homemade Italian Flavor • Live Happy – June 2015 • Cottages & Gardens Publications – • Society for Human Resource C&G Insider Newsletters App Management – HR Magazine • DuJour Media • American Chemical Society • Golf Channel – Golf Channel Hits a – ACS Chemoji Digital Team of the Year Hole in One with Email Marketing • Cozi Family Organizer • American Media Inc. – Radar Online • Live Happy • The Bump – Shine Period & • Cosmopolitan.com • National Association of REALTORS – Fertility Tracker • GoodHousekeeping.com & HouseLogic.com HouseBeautiful.com Content Marketing • Harper's Bazaar Digital Integration with Print Program or Campaign • InStyle – InStyle.com • InStyle & Mrs. Meyer's • Adobe Systems, Inc. – Adobe "Inspired DIY" Multi-Platform Astroboost "The Launch" Campaign Editorial Excellence – Overall Native Content Series • Hagerty Classic Cars – Hershey • American Media Inc. – Radar Online • Oxygen Magazine – The Ultimate Swap to Street Challenge • DuJour Media Oxygen Challenge

8 Magazine Media’s Most Trusted Source Since 1947 5/9/2016 minonline.com • Remedy Health Media – Live Bold, Piece of Native Advertising Use of Snapchat Live Now on HealthCentral and in Content • Cosmopolitan.com Diabetes Focus • Allure.com – Allure’s Smell My Neck • InStyle – Style in a Snap! with Dolce&Gabbana Light Blue Microsite/Custom Website • Southern Living – Building Hope Use of Twitter • InvestmentNews. – 40 Under 40 • Sports Illustrated – SI Overtime: • Condé Nast Traveler • Live Happy – HappyActs.org Training with Sasquatch • ELLE.com • Prevention – R3 Summit Website • Entertainment Weekly • Sports Illustrated – Campus Rush Podcast • People Magazine – @PEOPLE • Inc. – Uncensored • Weber Shandwick & Mars, Inc./ Multi-Media Feature • Live Happy M&M'S – 1 Million Tastes of Crispy • Budget Travel – Coast-to-Coast by Giveaway – #NashHasCrispy Word of Mouth Premium Content • InStyle.com – InStyle Virtual • Foreign Affairs – Anthologies Video: Magazine-Branded • Oil and Gas Investor • Inman – Deal or no deal: Show – Thirty Under 40 Awards MLSs disclose terms with Zillow • Bloomberg Pursuits – MADE Digital • Reader's Digest – Trusted Brands • WardsAuto.com Video Series • Runner's World – 40 Million Steps • The Enthusiast Network – Roadkill Redesign • InStyle – "I'm Obsessed" New York Online Community/Social • Accenture – Creating a Disruptive Digital Fashion Week Tiffany Takeover Networking Platform to Showcase the Best of Accenture • Oxygen Magazine – The Ultimate • Prevention – 21-Day • Better Homes and Gardens – BHG.com Oxygen Challenge Transformation Challenge • Food & Wine – Foodandwine.com • Southern Living – Tradition • Real Simple Magazine • Foreign Affairs – ForeignAffairs.com in the Kitchen – @WomenIRL Instagram Campaign • Motor Trend – MotorTrend.com • Time Inc. – The Outfit • UBM Americas – Relaunch of Tech Video: Overall use of video Digital Library • MOTOR TREND - ONDEMAND Overall Digital Excellence • People Magazine – PEOPLE Now • Delta Faucet – Inspired Living Relaunch • People Magazine – PEOPLE.com • Harvard Business Review • Dental Product Shopper – Ecommerce • Pfizer Corporation – Huge / Twist • InvestmentNews – InvestmentNews.com • Rodale's Organic Life Marketing Present: ‘Get Ready. Get Set. • People Magazine – PEOPLE.com • WardsAuto.com Get Old. Pfizer Challenges Conventional Views of Aging Through New Campaign Overall Use of Social Media Use of Facebook and Video’ • Entertainment Weekly • American Media Inc. – Radar Online • Weber Shandwick & Mars, Inc./M&M'S • National Association of Realtors Visual Storytelling –1 Million Tastes of Crispy Giveaway – HouseLogic • Allure.com – #NashHasCrispy • Rodale's Organic Life • Condé Nast Traveler • Weber Shandwick & Mars, Inc./ • SUCCESS Magazine • Hagerty – @HagertyClassicCars M&M’S – Red Nose Day Campaign • Harper's Bazaar Digital • National Association of REALTORS Use of Infographics • Hemisphere Magazine – HouseLogic • All Analytics – Analytics Talent: – Hemigram Campaign • People Magazine – People everywhere Finding the Dividend • Rodale's Organic Life • Nestlé SA – Interactive CSV Commitments

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5/9/2016 Magazine Media’s Most Trusted Source Since 1947 9 minonline.com THE WRAP House Beautiful's Unconventional 'Kitchen of the Year' In the new home of a mom with twins, it may not stay pristine for long. Hearst's House Beautiful chose a kitchen owned by a single mother for its ninth "Kitchen of the Year" event, which is open to the public in Atlanta's affluent Buckhead neighborhood over the weekend of May 14-15. The tricked-out kitchen is in a newly built home owned by immigration lawyer Elizabeth Garvish, the mother of eight-month- old twin sons. "In our selection, this was no big deal," says HB editor-in-chief Sophie Donelson, who says the design community has long been known for its tolerance. Case in point: 25 years of DIFFA [Design Industries Foundation Fighting AIDS]. "What's exciting is that the home is new: Our previous eight 'Kitchens' were either freestanding installations or, last year, a renovated home in New Orleans." This time, the brand worked with Atlanta designer Matthew Quinn to customize Elizabeth's kitchen (pictured, in a digital rendering) before she moved into the home. "Kitchen" partners include Thermador (appliances), Ballard Designs (home furnishings), Caesarstone (countertops), American Standard (sinks), Downsview Kitchens (cabinets) and Farrow & Ball (paint). Kitchen of the Year impresario is HB and Hearst Design Group associate publisher and group marketing director Sean Sullivan. He's credited for getting "Kitchen" to display each summer at Rockefeller Center from 2008-2012. A Centenarian Appears in British Vogue's Centennial This supermodel was born on the same year as the magazine. It's not every day you see models over 30 on the pages of a fashion magazine. But 100-year-old Marjorie "Bo" Gilbert proves you really can be fabu- lous at any age in the ad for London retailer Harvey Nichols in the June British Vogue. The issue celebrates the 100th anniversary of Vogue's first European edition. (Vogue Paris debuted in 1920.) Gilbert actually beat the odds, because when she was born in 1916, the average lifespan for women in the U.K. and U.S. was about 55 years (49 for men). Today, 80-something for women is the norm, and Gilbert's still going strong. Perhaps the reason why, as she mentions in a Harvey Nichols video, is that "I do things that I think a lot of people wouldn't do at my age. I love wearing nice things. It's always appealed to me, and it still does." The ad, which states that Gilbert is setting a precedent in British Vogue, and the authorized cover of Kate Middleton are two triumphs for editor-in-chief Alexandra Shulman. In 2017, Shulman will celebrate her 25th anniversary at the helm, one year before Anna Wintour will mark her 30th at the 124-year-old U.S. flagship. Wintour was British Vogue EIC from 1985-1987. Her successor and Shulman's predecessor was the late Liz Tilberis, who would move to the U.S. to edit Harper's Bazaar from 1992 until her death in 1999.

Congrats to two '100s': British Vogue and Bo Gilbert, The Editors NEXT WEEK Steven Cohn, Editor-in-Chief Michele Shapiro, Editorial Director Recapping min Day and Steve Smith, Digital Media Editor Jameson Doris, Editorial Assistant Best of the Web Caysey Welton, Group Editor

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