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Yelena Kibasova's Portfolio

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Yelena Kibasova's Portfolio YELENA KIBASOVA Plymouth, Minnesota 55446 ▪ 763.670.1515 [email protected] LinkedIn.com/in/YelenaKibasova Portfolio: yelena.life COPYWRITER & CONTENT STRATEGIST Award-winning writer and strategist with 10+ years of experience with a passion for simplifying complex topics. — Areas of Expertise — ✓ Strategic Planning & Analysis ✓ Multicultural Demographics ✓ Interviewing & Reporting ✓ Content Development ✓ Social Media Strategy ✓ Talent Training ✓ Marketing Strategy ✓ Brand Awareness & Storytelling ✓ Video Scriptwriting ✓ Team Management ✓ Communications Strategy ✓ In-Depth Feature Writing ✓ Mobile App Content Writing ✓ Project Management ✓ Video Editing ✓ Brand Standards & Guidelines ✓ UX Copywriting ✓ Event Marketing & Planning ✓ Broadcast & Print Journalism ✓ Brand Engagement ✓ Non-profit Communications Languages: English, Russian PROFESSIONAL EXPERIENCE MOJO SOLO ST. PAUL, MINNESOTA, 2018 to 2019 CONTENT STRATEGIST & SENIOR COPYWRITER Wrote inspirational, motivational and persuasive copy for video scripts, mobile apps and print/digital using client-provided documentation and information from production calls, concentrating on user experience and engagement. Translated complex and sensitive corporate topics into easy-to-understand and engaging content. Planned and executed unique video and content marketing strategies for corporate clients, especially in the legal, healthcare and financial banking industries, including Hormel Foods, U.S. Bank and Thomson Reuters. Managed full project lifecycle to achieve delivery on time, within budget and to the agreed quality specifications while managing client relations. Defined project scope, goals and deliverables while creating and maintaining project timelines. Acted as liaison between clients and internal teams and collected and communicated client feedback. FIRST SCRIBE HOPKINS, MINNESOTA, 2017 DIGITAL MARKETING SPECIALIST Planned and executed unique content strategies for 15+ clients using online channels including Search Engine Optimization, local optimization, content marketing, social media initiatives, and email marketing strategy. Performed site optimization to increase conversions and improve user engagement. Used web analytics tools to measure campaign success. Reported regularly to clients via email and in-person presentation. Assisted with digital advertising strategy and execution and helped sell revamp website projects to old customers. FINDLAW | THOMSON REUTERS EAGAN, MINNESOTA, 2011 TO 2017 CONTENT MARKETER Instrumental in the direction of blogging content for legal clients, developing optimized social media content for delivery across the web. Created, edited and distributed content, driving increased traffic, interest and conversion through marketing initiatives. Maintained in-depth knowledge of client’s products and fields, growing loyalty, trust and awareness of the brand, products and services. Promoted from Blog Writer I to Blog Writer II and acknowledged for strong attention to detail and an ability to work in a fast-paced ever-changing environment. Wrote blog and website content for legal firms, covering complex legal matters, while employing search engine optimization (SEO) principles and standards. Collaborated with account managers, clients and SEO staff to provide the best social media content. KSTP-TV | KSTP.COM ST. PAUL, MINNESOTA, 2007 TO 2009 WEB & ASSOCIATE PRODUCER Critical to the production of new website content, collaborating with producers, reporters and photographers to produce quality print news stories under sensitive and fast-paced time frames. Collaborated with reporters to research investigative stories and cover breaking news. Wrote broadcast scripts for daily on-air news segments. Converted live news stories and in-depth reports into articles for KSTP.com readership. Worked as part of a team of three writers to develop and maintain KSTP.com, earning a regional Emmy Award for our overall website. *** Previously earned a reputation for excellence as a business reporter for the Star Tribune, reporter for Fox 21 KQDS, news intern for WCCO-TV, freelance editor and beat writer for the Minnesota Daily, and intern for Voyager PR, a travel PR firm. EDUCATION & TRAINING Bachelor of Arts in Broadcast & Print Journalism UNIVERSITY OF MINNESOTA | Twin Cities, Minnesota | 2007 TECHNICAL PROFICIENCIES Microsoft Office: Word • Excel • PowerPoint • Outlook Adobe: Photoshop (basic) • Dreamweaver (basic) • Adobe Analytics • Premiere Pro Google: AdWords • AdSense • Analytics (basic) Marketing: VWO • MailChimp • Raven • AWR • Moz tools • Magento • Rack Space • HTML (basic) • Woo Commerce Project Management: Slack • Airtable • Basecamp Social Media: Facebook • Twitter • LinkedIn • Instagram • Wordpress • SocialChorus • Hootsuite AWARDS & HONORS Regional Emmy Award | Breaking News - Advanced Media “Hugo Tornado,” KSTP-TV, 2008 Regional Emmy Award | Cont. Coverage - Advanced Media “Dominic Jones Trial Q&A,” KSTP- TV, 2008 Regional Emmy Award | Investigative Report - Advanced Media “Smiley Face Killers,” KSTP-TV, 2008 Regional Emmy Award | News Programming - Advanced Media, “KSTP.COM,” KSTP-TV, 2008 OTHER EXPERIENCE Homestead Road • Social Media Content Coach, 2019 India House • Social Media Writer, 2019 Wright Furnace & Duct Cleaning • Website & Social Media Content Writer, 2019 RELCORE • Website Content Writer & Strategist, 2017 ESL Job Link • Website Content Writer & Strategist, 2015 ObesityHelp • Speaker, Writer, Fitness Instructor, Event Manager Obesity Action Coalition • Speaker, Writer, Fitness Instructor, Committee Member Life Time Fitness • Group Fitness Instructor, 2015 - Present .
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