Volcanic Legacy Scenic Byway All-American Road
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Volcanic Legacy Scenic Byway All-American Road Corridor Management Plan Update For Oregon and California December 2018 Cover Photo: View of Lassen Peak and Manzanita Lake in Lassen Volcanic National Park Ahjumawi Lava Springs State Park, California Come experience America’s Volcanic Legacy Explore the wonder and beauty of a dramatic volcanic landscape, from Crater Lake in Oregon to Lassen Peak in California. You’ll encounter the ancient natural forces that shaped exquisite mountain lakes and snow-capped peaks all throughout this “volcano to volcano” driving adventure. Along with spectacular scenery, you’ll enjoy legendary history, charming towns, and extraordinary recreational and cultural opportunities. A once-in-a- lifetime experience awaits you along the 500-mile Volcanic Legacy Scenic Byway. Ahjumawi Lava Springs i ii Table of Contents Acronym List ......................................................................................................................................................... vii Introduction: ........................................................................................................................................................... 1 Purpose of the Corridor Management Plan (CMP) Update ............................................................... 1 How the Byway Came to Be…A Brief History .......................................................................................... 2 Bringing the Byway Together and Moving Ahead ................................................................................ 5 Managing the Byway – The Collective Vision for the Future .................................................................. 6 The Volcanic Legacy Community Partnership Strategic Plan .......................................................... 6 Promises Made…Promises Kept: How Past Management Plans Worked ................................... 8 How Did Earlier CMP Assumptions Play Out and What are the Indicators of Success/Failure? ............................................................................................................................................ 9 Economic Value of Byway Tourism and Benefit to Communities ........................................... 11 The Volcanic Legacy: Intrinsic Qualities and Amenities of the Byway ............................................ 13 Intrinsic Qualities of the Byway from the 1997 and 2002 CMPs ................................................. 13 Strategy for Enhancing, Preserving and Managing Intrinsic Qualities of the Byway .......... 15 Byway Amenities Inventory and Condition Assessment ................................................................ 18 Oregon and Klamath Basin Sites and Status .................................................................................... 21 California Sites and Status ...................................................................................................................... 27 Roadways Condition Assessment ............................................................................................................ 37 Traveler Safety and Comfort .................................................................................................................. 37 California Highways with Special Safety Considerations ........................................................... 37 Oregon Highways with Special Safety Considerations ................................................................ 38 Outdoor Advertising Controls ............................................................................................................... 39 Design Standards for Roadway Modifications: Evaluation of Impacts to Intrinsic Qualities ......................................................................................................................................................... 39 Byway Signs: Condition Assessment and Future Plans ...................................................................... 40 Highway Signage ........................................................................................................................................ 40 Portal/Gateway Signage .......................................................................................................................... 41 Action Plan – the VLSB in the Decade to Come......................................................................................... 41 Building Partnerships and Maintaining Involvement ...................................................................... 41 Current or Planned Corridor Projects and Initiatives ................................................................. 43 New Project Identification and Development ................................................................................. 46 Community Meeting Response and Partner Input ............................................................................ 46 iii Survey Response ........................................................................................................................................ 47 Summary of Action Plan Items .................................................................................................................. 50 Tracking Progress .......................................................................................................................................... 50 The Byway Visitor: Marketing Strategy to Meet Tourism Needs and Trends ............................. 50 Who Travels the Byway? ............................................................................................................................. 50 Getting the Message Across ........................................................................................................................ 52 Fundraising and Grant Opportunities and Resources ..................................................................... 55 Apps – A Closer Look at the Possibilities .............................................................................................. 56 Media Outreach ............................................................................................................................................... 58 Public Outreach ............................................................................................................................................... 59 VLSB Website ............................................................................................................................................... 59 VLSB Facebook Page ................................................................................................................................. 60 Partner Network......................................................................................................................................... 61 The International Traveler ......................................................................................................................... 61 Tourist Accessibility – Accommodating the Needs of All Travelers ............................................. 62 Appendices ........................................................................................................................................................... 67 Appendix A – Byway Economic Impact Analysis ................................................................................... 69 1 Introduction .......................................................................................................................................... 67 2 Background Information .................................................................................................................. 68 2.1 Economic Impact Tool .................................................................................................................... 68 2.2 Volcanic Legacy Scenic Byway .................................................................................................... 69 3 Inputs and Outcomes ......................................................................................................................... 71 3.1 Data Sources ....................................................................................................................................... 71 3.2 Inputs .................................................................................................................................................... 72 3.3 Visitor Profiles ................................................................................................................................... 72 3.4 Visitor Spending ............................................................................................................................... 73 3.5 Visitor Counts .................................................................................................................................... 74 3.6 Investments ......................................................................................................................................... 75 3.7 Overall Impact Summary ............................................................................................................... 76 4 Economic Assumptions Tests ........................................................................................................ 76 4.1 VLSB Past Economic Impact Assumptions and Analysis ................................................... 76 Appendix B – Volcanic Legacy Community Partnership Strategic Plan Information .............