Marriott International+Starwood

Total Page:16

File Type:pdf, Size:1020Kb

Marriott International+Starwood A SHARED HISTORY OF INNOVATION MARRIOTT INTERNATIONAL+STARWOOD HOTELS & RESORTS 1984 Revolutionizing guest loyalty, Marriott launches the precursor to its Marriott Rewards program which boasts 57 million members today. 1984 Marriott breaks into the 1969 luxury segment with the Marriott offers travelers opening of the JW Marriott its first hotel outside the hotel Washington, D.C. U.S. in Acapulco, Mexico, in honor of the company’s beginning its expansion founder. 1957 globally. The Twin Bridges Motor 1987 Hotel in Arlington, Va. 1972 Marriott announces the acquisition of Residence Inn, opens, the company’s first J.W. Marriott, Jr., is named foray into lodging. growing it into the leading extended-stay brand, while CEO of the company. simultaneously launching Fairfield Inn. 1927 1995 Founders J. Willard and 1983 Alice S. Marriott open an A&W 1953 With the first Courtyard The iconic industry standard root beer stand, later named The Hot Shoppes, Inc., stock becomes hotel, Marriott launches its in luxury, The Ritz-Carlton Hot Shoppe, in Washington, D.C. public at $10.25 a share and sells second lodging brand, Hotel Company, joins the out in two hours of trading. pioneering a new segment Marriott portfolio. for business travelers. 1998 Starwood invents the lifestyle segment with the launch of 1937 W Hotels in New York City. Sheraton Hotels is founded by Ernest Henderson and Robert Moore in Springfield, Mass. 1985 1998 1970 - 1974 Sheraton debuts as the first international hotel brand in China Starwood acquires Westin with the opening of the Great Wall Sheraton Hotel Beijing. Hotels & Resorts and ITT Sheraton Sheraton arrives in Latin America and enjoys Corporation and is renamed first-mover advantage with openings in Starwood Hotels & Resorts. 1930 Chile, Argentina, Peru and Brazil. 1991 Western Hotels, a chain of Barry Sternlicht begins Starwood Capital Partners, properties that becomes Westin a Chicago real estate company, which has Hotels & Resorts, is founded interests in more than 30 hotels in the first year. by Severt Thurston and Frank Dupar from Seattle, Wash. TOGETHER, WE’RE BETTER 2016: Marriott International acquires Starwood Hotels & Resorts creating the world’s largest hotel company with more than 5,700 properties and over 1.1 million rooms across 30 brands in more than 110 countries. Page 1 of 2 © 1996 - 2016 MARRIOTT INTERNATIONAL, INC. ALL RIGHTS RESERVED. MARRIOTT PROPRIETARY INFORMATION A SHARED HISTORY OF INNOVATION MARRIOTT INTERNATIONAL+STARWOOD HOTELS & RESORTS 2012 Marriott acquires leading meetings 2014 and conventions brand Gaylord Hotels. Marriott debuts Moxy Hotels, a new brand catering to millennials; Marriott enters Sub-Saharan Africa with Protea Hotels acquisition. 2015 Marriott leads globally in giving guests the choice to check in from their mobile phones. 2007-2009 Marriott expands its luxury + lifestyle brand portfolio: • EDITION is launched in partnership with Ian Schrager (2007). • Marriott introduces the Autograph Collection (2009). 2012 Arne Sorenson becomes president and CEO, the company’s third CEO in 85 years and the 1997 first without the surname Marriott. Marriott acquires Renaissance Hotels, doubling the company’s 2016 presence outside the U.S. 2015 2011 Marriott is named to the Marriott acquires Delta Hotels & FORTUNE “100 Best Companies AC Hotels by Marriott is Resorts in Canada, the country’s to Work For®” list for the 19th introduced in Europe. leading lodging brand. consecutive year.* 1999 2009 2011 2005 Westin pioneers the white- W Hotels expands from a U.S. New York City becomes the first 2015 bed trend with the launch of Starwood significantly phenomenon to a global design city in the world to fly all nine Starwood launches Tribute the Westin Heavenly® Bed. expands its global portfolio powerhouse with openings in Doha, Qatar; Starwood brand flags. with the acquisition of Santiago, Chile; and Barcelona, Spain. Portfolio, the company’s 10th brand, Le Méridien, which is allowing guests and owners to “stay primarily located in Europe 2010 independent” while enjoying the benefits of SPG. and the Middle East. Starwood celebrates the opening of its 1,000th hotel, the Sheraton Qiandao 2016 Lake Resort, located on the shores of 2014 Starwood makes history China’s famed Qiandao Lake. Starwood launches SPG Keyless, the as the first U.S.-based industry’s first truly mobile and hospitality company 1999 keyless entry system. to enter Cuba in nearly The launch of Starwood 60 years. Preferred Guest (SPG) makes 2007 2014 headlines with its policy of Starwood reimagines the select-service category with Aloft Hotels introduces no blackout dates and online the launch of Aloft Hotels and Element Hotels. A.L.O. as the hotel brand’s redemption – all industry firsts. first Botlr, a robotic butler. TOGETHER, WE’RE BETTER 2016: Marriott International acquires Starwood Hotels & Resorts creating the world’s largest hotel company with more than 5,700 properties and over 1.1 million rooms across 30 brands in more than 110 countries. Page 2 of 2 *From FORTUNE Magazine, March 15, 2016 © Time Inc. FORTUNE and 100 Best Companies to Work For are registered trademarks and are used under License. FORTUNE and Time Inc. are not affiliated with, and do not endorse products or services of, Marriott. © 1996 - 2016 MARRIOTT INTERNATIONAL, INC. ALL RIGHTS RESERVED. MARRIOTT PROPRIETARY INFORMATION.
Recommended publications
  • RUSSIA and CIS a Team That Will Deliver More
    HOSPITALITY AND LEISURE IN RUSSIA and CIS A teaM that Will deliVer More The DLA Piper’s Russian Hospitality & Leisure team works with the majority of international operators and many owners of internationally branded hotels in Russia and the CIS. We help you overcome the many unique challenges you will face with your hotel project across all areas of law. Partner Scott Antel, who heads our Russian/CIS Hospitality Practice was awarded the 2012 Leadership Award at the Russian Hotel Investment Forum for contribution to the hotel industry. Combining legal expertise, sector experience and knowledge of the Russian market “street” realities, we offer pragmatic solution. Our team advises Russian owner/developer clients on how the international hotel management structure works, what are best practice and key points to focus on in negotiations. From working with both owners and operators, we know the key commercial points of concern, as well as the negotiating boundaries both parties may usually allow. We can save you time and money by focusing on the key elements in negotiations. We have built a reputation for getting deals done timely and efficiently. In addition to advising on legal aspects of hotel management, our team is also active in such areas of hospitality and leisure as advising on legal aspects of design and management of golf courses, ski resorts, spa and restaurants, and on large-scale event/catering contracts. We also have represented both buyers and sellers on numerous hotel acquisitions and have structured and represented parties to multiple hotel development joint venture agreements. 02 | Hospitality and Leisure in Russia and CIS Our GloBal presence With more than 200 lawyers throughout our worldwide offices, DLA Piper’s global Hospitality & Leisure group advises owners, managers, franchisors, developers and lenders with respect to hotels and other hospitality and leisure businesses around the world.
    [Show full text]
  • Hotel Brands
    Profiles Table Target Group: Nat Rep (n. 188203) Target Group description: Nat Rep Control Group: Nat Rep (n. 188203) Control Group description: Nat Rep Number of Columns: 13 Row Filters: None Number of Rows: 3 Hotel Loyalty Program Member*, Target: Nat Rep, Control: Nat Rep Are you a member of any frequent hotel guest or loyalty programs? Response label Target percent Target count Target weighted base Target base Control percent Control count Control weighted base Control base Z-Score Diff Index Market Size Yes 28.27% 9759 34521 32627 28.27% 9759 34521 32627 0 0 100 70530845 No 67.75% 23388 34521 32627 67.75% 23388 34521 32627 0 0 100 169029137 Don't Know 3.98% 1373 34521 32627 3.98% 1373 34521 32627 0 0 100 9925246 Profiles Table Target Group: Nat Rep (n. 188203) Target Group description: Nat Rep Control Group: Nat Rep (n. 188203) Control Group description: Nat Rep Number of Columns: 13 Row Filters: None Number of Rows: 57 Hotel brands - positive ratings*, Target: Nat Rep, Control: Nat Rep Please tell us what you think about the following brand Response label Target percent Target count Target weighted base Target base Control percent Control count Control weighted base Control base Z-Score Diff Index Market Size Holiday Inn* 64.39% 3215 4993 4076 64.39% 3215 4993 4076 0 0 100 160645882 Marriott* 63.62% 3045 4786 4014 63.62% 3045 4786 4014 0 0 100 158719206 Walt Disney Parks and Resorts* 61.74% 2687 4352 3691 61.74% 2687 4352 3691 0 0 100 154026647 Hilton* 58.72% 2668 4544 3727 58.72% 2668 4544 3727 0 0 100 146504358 Holiday Inn Express*
    [Show full text]
  • Profiled Hotel Brands 2021 North America Hotel Guest
    2021 North America Hotel Guest Satisfaction Study Profiled Hotel Brands Andrea Stokes, Practice Lead - Hospitality [email protected] 1 Hotel Segments Included Luxury Upper Upscale Upscale Upper Midscale Midscale Economy J.D. Power North America Hotel Guest Satisfaction Study 2 © 2020 J.D. Power. All Rights Reserved. CONFIDENTIAL AND PROPRIETARY—For Internal Use. 2021 North America Hotel Guest Satisfaction Study – Brands Profiled Luxury Upper Upscale Upscale Andaz Autograph Collection AC Hotels Conrad Curio Collection aloft Hotels Destination Hotels Embassy Suites Ascend Collection Fairmont Graduate Hotels** Best Western Premier Four Seasons Hard Rock Hotel BW Premier Collection Grand Hyatt Hilton Cambria InterContinental Hotel Indigo Courtyard JW Marriott Hyatt Centric Crowne Plaza Loews Hyatt Regency/Hyatt Delta Hotels Luxury Collection Joie de Vivre DoubleTree Park Hyatt Kimpton element Rosewood Le Méridien Four Points Sofitel Margaritaville** Hilton Garden Inn St. Regis Marriott Homewood Suites The Ritz-Carlton Millennium Hotels Hyatt House The Unbound Collection Omni Hyatt Place Thompson Hotels Renaissance Radisson Trump Hotels Sheraton Residence Inn W Hotels Tribute Portfolio SpringHill Suites Waldorf Astoria Westin Staybridge Suites **New brand to 2021 Study Wyndham Grand Wyndham Hotels J.D. Power North America Hotel Guest Satisfaction Study 3 © 2020 J.D. Power. All Rights Reserved. CONFIDENTIAL AND PROPRIETARY—For Internal Use. 2021 North America Hotel Guest Satisfaction Study – Brands Profiled Upper Midscale Midscale Economy
    [Show full text]
  • 2018 Hotel Brand Reputation Rankings: USA & Canada
    REPORT 2018 Hotel Brand Reputation Rankings: USA & Canada October 2018 INDEX Introduction 4 Methodology 6 The Importance of Brand Reputation 7 Key Data Points: All Chain Scales 8 Key Findings 9 Summary of Top Performers 10 ECONOMY BRANDS Overview 13 Top 25 Branded Economy Hotels 14 Economy Brand Ranking 15 Economy Brand Ranking by Improvement 16 Economy Brand Ranking by Service 17 Economy Brand Ranking by Value 18 Economy Brand Ranking by Rooms 19 Economy Brand Ranking by Cleanliness 20 Review Sources: Economy Brands 21 Country Indexes: Economy Brands 22 Response Rates: Economy Brands 22 Semantic Mentions: Economy Brands 23 MIDSCALE BRANDS Overview 24 Top 25 Branded Midscale Hotels 25 Midscale Brand Ranking 26 Midscale Brand Ranking by Improvement 27 Midscale Brand Ranking by Service 28 Midscale Brand Ranking by Value 29 Midscale Brand Ranking by Rooms 30 Midscale Brand Ranking by Cleanliness 31 Review Sources: Midscale Brands 32 Country Indexes: Midscale Brands 33 Response Rates: Midscale Brands 33 Semantic Mentions: Midscale Brands 34 UPPER MIDSCALE BRANDS Overview 35 Top 25 Branded Upper Midscale Hotels 36 Upper Midscale Brand Ranking 37 Upper Midscale Brand Ranking by Improvement 38 Upper Midscale Brand Ranking by Service 39 Upper Midscale Brand Ranking by Value 40 Upper Midscale Brand Ranking by Rooms 41 Upper Midscale Brand Ranking by Cleanliness 42 Review Sources: Upper Midscale Brands 43 Country Indexes: Upper Midscale Brands 44 Response Rates: Upper Midscale Brands 44 Semantic Mentions: Upper Midscale Brands 45 Index www.reviewpro.com
    [Show full text]
  • Horwath HTL Latam Hotel Chains Report
    HHTL_LATAM_Hotel Chains Report.qxp_Layout 1 10/10/2017 12:10 Page 1 LATAM & Caribbean Hotels & Chains Report 2017 HHTL_LATAM_Hotel Chains Report.qxp_Layout 1 10/10/2017 12:10 Page 2 HHTL_LATAM_Hotel Chains Report.qxp_Layout 1 10/10/2017 12:10 Page 3 Key Services Welcome to Horwath HTL, the global leader in hospitality consulting. We are the industry choice; a global brand providing quality solutions for hotel, tourism & leisure projects. HHTL_LATAM_Hotel Chains Report.qxp_Layout 1 10/10/2017 12:10 Page 4 HHTL_LATAM_Hotel Chains Report.qxp_Layout 1 10/10/2017 12:10 Page 5 Horwath HTL l The Global Leader in Hotel, Tourism and Leisure Consulting CONTENTS 7 Foreword 9 Introduction 10 Latin America & The Caribbean 17 Argentina 23 Brazil 29 Chile 35 Colombia 41 Dominican Republic 47 Ecuador 53 Mexico 59 Peru Other Countries 64 Bolivia 65 Costa Rica 66 Cuba 67 Panama 68 Paraguay 69 Uruguay Horwath HTL l LATAM & The Caribbean Hotels & Chains Report 2017 5 HHTL_LATAM_Hotel Chains Report.qxp_Layout 1 10/10/2017 12:10 Page 6 HHTL_LATAM_Hotel Chains Report.qxp_Layout 1 10/10/2017 12:10 Page 7 Horwath HTL l The Global Leader in Hotel, Tourism and Leisure Consulting FOREWORD “The goal behind this report was to try and accurately shed light on the current hotel situation and see how each market is evolving. Investors need transparency and brands need to know what the competitive landscape looks like.” A few years ago, our team in Rome decided to Some of this data exists elsewhere of course, put together a report on the state of hotel chains there are a number of countries that have good in Italy, no easy task as you can imagine.
    [Show full text]
  • Speaker Biographies Conference Producer and Co-Founder
    SPEAKER BIOGRAPHIES CONFERENCE PRODUCER AND CO-FOUNDER HARRY JAVER President - The Conference Bureau, Inc. Harry Javer is the founder and president of The Conference Bureau. In 1994, Harry created and co-founded The Lodging Conference, which is now in its 21st year. Harry is the current chairman of the AH&LEF Fund Development Committee, which is responsible for overseeing the Annual Giving Campaign. The Lodging Conference has sponsored AH&LEF scholarship recipients to attend the conference for the last 13 years. With 34 years of experience creating and running conferences, seminars, concerts and tradeshows, Harry has produced events featuring such notables as: Al Gore, Rudy Giuliani, Sir Richard Branson, Bishop Desmond Tutu, Donald Trump, Pete Peterson, Bono, Charlton Heston, Anthony Robbins, Magic Johnson, Deepak Chopra, Jerry Lewis, Joe Torre, George Foreman, Kareem Abdul-Jabbar, Joe Montana, and thousands of America’s corporate leaders. Harry is an advisor to some of the nation’s leading live event companies including One Day University, and The Learning Annex. The Conference Bureau has also co-produced the Rock N’ Roll Fantasy Camp. A graduate of Stony Brook University, Harry resides in New York City with his wife Elizabeth and son Jack. SPEAKER BIOGRAPHIES MATTHEW D. AHO Consultant - Akerman LLP Matthew Aho helps clients identify and pursue opportunities at the nexus of Cuba policy and business. During his years at the Council of the Americas, the Western Hemisphere’s premiere business membership organization, Matthew led efforts to unite senior executives of select-Fortune 500 companies with officials from the U.S. departments of State, Commerce, Treasury, and the National Security Council to discuss topics including financial services, telecommunications, energy, pharmaceuticals, hospitality, and agriculture.
    [Show full text]
  • Hotel Brand Reservation Contact List
    www.ghla.net Corp Brand Website Toll-Free Number America's Best America's Best Inn & Suites americasbestinn.com 855.537.4573 Country Hearth Inn & Suites countryhearth.com 888.4HEARTH (443.2784) Best Western bestwestern.com 800-780-7234 Budget Host budgethost.com 800.BUDHOST (283.4678) Budget Suites budgetsuites.com 866.877.2000 Carlson Country Inns & Suites countryinns.com 800.830.5222 Park Inn parkinn.com 800.670.7275 Radisson radisson.com 800.967.9033 Choice Hotels choicehotels.com 877.424.6423 Ascend Collection ascendcollection.com 877.424.6423 Cambria Suites cambriasuites.com 877.424.6423 Clarion clarionhotel.com 877.424.6423 Comfort Inn comfortinn.com 877.424.6423 Comfort Suites comfortsuites.com 877.424.6423 EconoLodge econolodge.com 877.424.6423 MainStay Suites mainstaysuites.com 877.424.6423 Quality Inn qualityinn.com 877.424.6423 Rodeway Inn rodewayinn.com 877.424.6423 Sleep Inn sleepinn.com 877.424.6423 Suburban Extended Stay suburbanhotels.com 877.424.6423 Drury Hotels druryhotels.com 800.DRURYINN (378.7946) Extended Stay Hotels extendedstayhotels.com 800.804.3724 Crossland Economy Studio crosslandstudios.com 877.398.3633 Extended Stay America extendedstayamerica.com 800.804.3724 Extended Stay Deluxe extendedstaydeluxe.com 800.804.3724 Homestead Studio Suites homtesteadhotels.com 800.804.3724 StudioPLUS Deluxe Studios studioplus.com 800.804.3724 Four Seasons fourseasons.com 800.819.5053 www.ghla.net Hilton hilton.com 800.HILTONS (445.8667) // 800.368.1133 Doubletree 800.HILTONS (445.8667) // 800.368.1133 Embassy Suites 800.HILTONS
    [Show full text]
  • The Millennial Shift in Hotel Brands by Brett Russell | December 2015
    The Millennial Shift in Hotel Brands By Brett Russell | December 2015 The past ten years have ushered in the introduction of more new hotel brands than any time in modern history. Most of these are geared toward the Millennial Lifestyle Hotels Generation, with hotel companies creating concepts to capture this vital segment of The modern lifestyle hotel has its demand. roots in the success of Starwood’s W Hotels, which launched in 1998. As of The U.S. hotel industry is in the midst of its latest, greatest up-cycle in recent year-end 2014, there were 26 W Hotel memory, with performance figures going skyward year after year. This is part of properties with 8,182 rooms in the reason that major hotel brands, as well as smaller niche companies, have been operation. Hotel Indigo, a lifestyle taking a chance on innovative hotel concepts. Most of these have been engineered brand from InterContinental Hotels to identify with the so-called Millennials, identified as people in their mid- Group (IHG), launched in 2004 and twenties to late thirties. Millennials are seen as the fresh face of travel, and hotels now features 39 hotels spanning 4,551 geared toward the tenets of their lifestyle—that is, with an emphasis on health rooms. and wellness, personality and technology—stand to capture more of the generation’s demand. The successful introduction of both brands allowed their parent companies to expand further into the lifestyle segment. Starwood’s Aloft hotels offer a more streamlined, lower-priced concept, with 63 hotels accounting for 9,382 rooms.
    [Show full text]
  • HVS Asia-Pacific Hotel Operator Guide Excerpt 2017
    2017 EDITION | Price US$800 EXCERPT THE ANNUAL HVS ASIA-PACIFIC HOTEL OPERATOR GUIDE (AS OF 31 DECEMBER 2016) Pawinee Chaisiriroj Senior Analyst Daniel J Voellm Managing Partner HVS.com HVS | Level 21, The Centre, 99 Queen’s Road Central, Hong Kong The HVS Asia-Pacific Hotel Operator Guide 2017 Foreword It is with great pleasure that I share with you our fourth annual Asia-Pacific Operator Guide, data as of 31 December 2016. This fourth edition will continue to serve owners as a reference for which operator has a strong presence in their home market and in potential future markets further ashore as well as key feeder markets across the region. As more brands are created and/or introduced to the region, owners need to navigate a more complex environment. At the same time, M&A activities have created larger companies with a very large portfolio of brands. At the same time, we see operators building pipelines with limited-service brands that are easier to scale. Which operator to choose? Branding, anchored by the management expertise and distribution power that operators bring to a hotel property, is becoming more and more critical. In the face of increasing competition, non-branded properties often perform at a discount to their branded peers due to lack of awareness and quality assurance. Running a hotel is no easy task and owners have a tendency to view operators’ fees as unjustified for the value they deliver. It is essential that owner and operator align their interest from very early in the process and work towards a common goal, rather than start their long-term relationship from conflicting standpoints.
    [Show full text]
  • Hotel Chain Development Pipelines in Africa 2020 Report
    2020 Hotel Chain Development Pipelines in Africa Front Page: Taj Cape Town Somerset Kilimani Nairobi 2 Hotel Chain Development Pipelines in Africa 2020 Foreword Our 12th edition of the Hotel Chain Development Pipelines in Africa brings news of a continuing increase in the chains’ development activity in Africa. The pipeline now sits at 77,896 rooms in 408 hotels, up 3.6 per cent on 2019. Looking back to our first report on Africa’s hotel development pipeline in 2009, there were then just under 30,000 rooms, so today we’re not far off three times that! The growth of the chains’ presence and pipeline in Africa has been an incredibly positive story, and we are proud to be deeply involved with it – in addition to the research work carried out for this report, we have provided professional advice to several of the projects that are included in the data. However, I am writing this foreword (and you are probably reading it) at a time of unprecedented global upheaval, a complete reset. Our industry – and I mean travel and tourism in the widest sense – has been particularly badly affected by the COVID-19 disease. We in the hotel industry have been completely reset, to what we just don’t know yet, but to a state smaller in terms both of supply and demand than we were just a few months ago, that’s for certain. There’s a new game coming when this is all over, and no one yet has any idea what we will be playing with, nor what the rules will be.
    [Show full text]
  • Travel Industry Contact Directory B:11.25” T:11”
    B:8.75” T:8.5” TRAVEL INDUSTRY CONTACT DIRECTORY B:11.25” T:11” Q2 2019 HOTEL CALA DI VOLPE, A LUXURY COLLECTION HOTEL, COSTA SMERALDA 1056043 File Name: 1056043_18900_2019_Travel_Industry_Contact_Card_V9.indd Option: QC/QA Client: Marriott International Inc Links: Fonts: Inks: luxOLBLCex-130192-Exterior-High_GRACOL.tif Austin Cy App (Semibold) Cyan Account Mgr Campaign: 2019 B2B (CMYK; 361 ppi; 83%; 40.4MB) Benton Sans (Bold, Regular) Magenta Title: 2019 Travel Industry Contact Card MILUX_BrandBar_HORZ_woWordmark_4C_433.eps Yellow Studio Artist (53.56%; 2.2MB) Black MI_LUX_HORZ-rev.eps (155.48%; 2.0MB) Q.C. Trim: 8.5” x 11” Client Bleed: 0.125” x 0.125” Safety: 0” x 0” Artist: Darlene Nashed / Stephanie Yu ICC: GRACoL2006_Coated1v2.icc Station: OMG-USNY-OSX-138 / Darlene Nashed Saved: 4-25-2019 5:19 PM Workflow: CMYK Current: 4-25-2019 5:19 PM B:8.75” T:8.5” ASIA PACIFIC B:11.25” T:11” AUSTRALIA PERTH The Ritz-Carlton Beijing, Financial Street Billy Xu The Ritz-Carlton, Perth Director of Sales & Marketing BRISBANE Dario Orsini [email protected] General Manager W Brisbane [email protected] The St. Regis Beijing Daniel Gerritse Li Ann Loo Joyce Li Director of Sales & Marketing Director of Sales & Marketing Director of Sales & Marketing [email protected] [email protected] [email protected] +61 448 500 466 +86 10 6460 6688 ext. 2553 Roxanne Markovina Miranda Wang Director of Sales & Marketing CHINA Director of Business Development - MICE [email protected] [email protected] +61 498 966 111 +86 10 6460 6688 ext.
    [Show full text]
  • Press Materials
    DRIFTWOOD HOSPITALITY MANAGEMENT is a leading hotel management company that operates approximately 70 hotels with more than 13,000 rooms throughout the United States and Costa Rica. The company’s current portfolio includes a broad cross-section of brands and ranges from fullservice hotels and resorts to mid-size select-service, extended stay and independent boutique properties. Since the company’s launch in 1999, Driftwood has successfully grown its portfolio by taking a unique entrepreneurial approach, maintaining long-term relationships with investors, clients, lenders and guests. The company’s primary philosophy is to maximize Net Operating Income and ownership returns for each asset by balancing customer service, integrity, employee relations and careful, indepth reviews of each individual market to create effective operating and capital strategies. Driftwood’s experienced and innovative team consistently achieves objectives and delivers real, bottom-line results. Members of the company’s senior management team have an average of 20 years of experience in all segments of the lodging industry and have proven highly successful in the takeover, re-positioning and optimization of hotel operations. Extensive experience working with major brands like Marriott International, Inc., Starwood Hotels & Resorts Worldwide, Inc., Hilton Worldwide, InterContinental Hotels Group, Hyatt Hotels Corporation, Wyndham Worldwide, Choice Hotels International, Inc. and others, gives Driftwood a firm grasp on the ins and outs of the franchising model. Personal Service and Attention Driftwood Hospitality Management is not just a property owner, but also a property manager. As a third-party management company, Driftwood’s approach is a personalized and respectful one. The individual needs of each property in Driftwood’s management portfolio are taken into careful consideration and are critical in creating an effective partnership.
    [Show full text]