190104 SMRT Mediarates.Pdf

1 2 SMRT MEDIA SMRT

*Source: Marketing Magazine 2012, 2013 & 2014 3

With close to 100 stations and 2,200 billboards all over the island, we are definitely Singapore’s largest out-of-home marketing and advertising network.

From digital screens and interactive ads in our stations, to ads carried around Singapore by our buses and taxis, or even vast on-site campaigns and installations, we have the perfect platform for you to capture, engage and activate the millions using our network daily.

Speak to us, and let us provide you with unparalleled visibility to deliver your message and brand to large captive audiences.

One of Singapore’s Largest Digital and OOH Media Company 4 SMRT MEDIA SMRT

*Source: SMRT Trains, Buses and Taxis 2014 5 CAPTURE Capture audiences with enthralling ads, visuals and installations they will go wild over, as they journey in our network.

213 trains 99 stations 1,282 buses 3,593 taxis 6 SMRT MEDIA SMRT

ENGAGE Smartphones and tablets will run out of juice but ads on our platforms won’t. Get your business surfing by engaging waves of captive audiences with your brand.

21.1 million 42 minutes weekly ridership average commuting time 7

*Source: SMRT Trains and Buses 2014, Singapore Census of Population 2010 8 SMRT MEDIA SMRT 9 ACTIVATE Make it a smash. Your brand doesn’t have to be a one-way channel. Activate interaction using one of our latest new media or mobile technology platforms, and let audiences return your serve.

558 digital screens 2,200 billboards 125 event spaces 10 SMRT MEDIA SMRT SMRT TRAIN NETWORK SMRT CONTENT 11

DIGITAL iViewSMRT 12 iPlasma 13 Media Hub 15 iBillboards 15 TRAINS Concept Trains 16 Window Stickers 18 In-train Panels 19 Train Hangers 19 STATIONS Concourse / Platform Concepts 20 Platform Screen Doors (PS+) 22 Platform Screen Doors (PSD+) 23 Wallscapes 24 Showcases 25 Faregates 26 Pillars 27 Escalator Murals 28 Escalator Sides 30 Stair Risers 31 Travelator Sides 31 Benches 32 Floor Stickers 33 Beams 33 BILLBOARDS 4 Sheets 34 4 Sheet Networks 34 6 Sheets 36 12 Sheets 37 Bulkheads 38 Escalator Crown Networks 38 Concourse Lightboxes 39 Large Format Lightboxes 39 ROADS Buses 40 Bus Interchange Banners 40 Bus Hangers 41 Taxis 41

Testimonials 42 Guidelines for Advertising 48 Terms & Conditions 49 12 DIGITAL

SMRT MEDIA SMRT iViewSMRT

Full Day Morning Lunch Evening Leisure Hour 6am - 12mn Travel Peak Travel Peak Travel Peak 10am - 12mn* ($ per week) 6am - 10am 12nn - 3pm 5pm - 8pm ($ per week) ($ per week) ($ per week) ($ per week) Frequency 252,000 56,000 42,000 42,000 112,000 spots / week spots / week spots / week spots / week spots / week 5 sec 1,400 592 417 522 623 15 sec 4,000 1,690 1,190 1,490 1,780 30 sec 7,200 3,060 2,160 2,700 3,240 60 sec 13,000 5,500 3,890 4,860 5,830

Note: Specification - 1,080 x 1,216 • Min ad period: 2 weeks Full Screen (px) • *Only applicable for 10am - 12nn, 3pm - 5pm and 8pm - 12mn slots • Operates 18 hours daily • Max 12 advertisers, based on a 30 sec slot, on 200 iViewSMRT units Format jpeg, avi, mov, mpg, wmv, ogg • Train information and news scrollers are permanent 13 DIGITAL

TVC Weekly Rate ($ per slot) DIGITAL 15 sec 6,500 iPLASMA 30 sec 13,000 Frequency 936 spots/week

Aspect Ratio 16:9 Format (video) avi, mov, mpg, wmv, ogg

Frame Wrap Weekly Rate ($ per station) Premium Cosmo Lifestyle Hubs Main Line 2,300 1,870 1,400 1,000 Note: • Min ad period: 2 weeks Circle Line 1,200 1,000 700 • Operates 18 hours daily • Max 6 advertisers, based on a 30 sec slot, on 348 iPlasma units Screen Size (mm) H520 x W920 • Sticker schemes are subject to approval from authorities • All production of stickers to be undertaken Plasma TV Size (mm) H720 x W1,150 by XCO • Production costs will be provided upon request Estimated Production Cost $120 per piece

Stations Premium Main Line City Hall, Orchard, Raffles Place

Cosmo Main Line Ang Mo Kio, Bishan, Boon Lay, Bugis, Dhoby Ghaut, Jurong East, Somerset, Tampines, Tanjong Pagar, Woodlands

Circle Line Bayfront, Bishan, Bras Basah, Dhoby Ghaut, Esplanade, HarbourFront, Holland Village, Promenade, Stadium

Lifestyle Main Line Bedok, Choa Chu Kang, Clementi, Novena, Outram Park, Paya Lebar, Toa Payoh, Yishun

Circle Line Buona Vista, Kent Ridge, Marina Bay, Paya Lebar, Serangoon

Hubs Main Line Admiralty, Aljunied, Braddell, Bukit Batok, Bukit Gombak, Buona Vista, Changi Airport, Chinese Garden, Commonwealth, Dover, Eunos, Expo, Joo Koon, Kallang, Kembangan, Khatib, Kranji, Lakeside, Lavender, Marina Bay, Marina South Pier, Marsiling, Newton, Pasir Ris, Pioneer, Queenstown, Redhill, Sembawang, Simei, Tanah Merah, Tiong Bahru, Yew Tee, Yio Chu Kang

Circle Line Bartley, Botanic Gardens, Caldecott, Dakota, Farrer Road, Haw Par Villa, Labrador Park, Lorong Chuan, MacPherson, Marymount, Mountbatten, Nicoll Highway, one-north, Pasir Panjang, Tai Seng, Telok Blangah 14 SMRT MEDIA SMRT

DIGITAL iBILLBOARDS @ RAFFLES

Slot Buy (30 sec) Weekly Rate ($) 1 iBillboard 5,000 2 iBillboards 8,000 Frequency per iBillboard 3,024 spots/week

Full Buy Out Weekly Rate ($) 1 iBillboard 20,000 2 iBillboards 35,000 Frequency per iBillboard 15,120 spots/week

Specification (px) 896 x 560 Aspect Ratio 16:10 Format (video) avi, mov, mpg, wmv, ogg Format (static image) jpeg

Note: • Min ad period: 4 weeks • Operates 18 hours daily • Max 5 advertisers, • Sticker schemes are subject to approval from authorities based on a 30 sec slot • All production of stickers to be undertaken by XCO • Production costs will be provided upon request 15 DIGITAL MEDIA HUB DIGITAL @ ORCHARD

Weekly Rate ($) Exclusive Concept Linkway 25,000* (incl Sticker Wall)

Resolution Aspect Screen Display Size (px) Ratio Size H x W (mm) LCD 1,366 x 768 16:9 46” Screen LED 720 x 72 10:1 1,800 x 1,720 Screen

Note: • Min ad period: 4 weeks • Operates 18 hours daily • Sticker schemes are subject to approval from authorities • All production of stickers to be undertaken by XCO • Production costs will be provided upon request 16 Main Line Trains Weekly Rate ($ per train) TRAINS Interior 8,000

SMRT MEDIA SMRT CONCEPT Circle Line Trains Weekly Rate ($ per train) Interior 5,000 TRAINS Note: • Min ad period: 4 weeks • Size and quantity vary by design • Site measurements are required • Sticker schemes are subject to approval from authorities • All production to be undertaken by XCO • Production costs will be provided upon request 17 TRAINS 18 SMRT MEDIA SMRT

TRAINS WINDOW STICKERS

Note: • Min ad period: 4 weeks • Maximum 25% coverage per window • Size and quantity vary by design • Sticker schemes are subject to approval from authorities • All production to be undertaken by XCO • Production costs will be provided upon request

No. of Windows per Train Weekly Rate ($ per train) Main Line Trains 72 (double side print) 5,500* Circle Line Trains 34 (single side print) 2,600 19 TRAINS

Note: TRAINS • Min ad period: 4 weeks • All production to be undertaken by XCO • Production costs will be provided upon request • 1300 panels across 50 Main Line trains • 230 panels across 10 Circle Line trains IN-TRAIN PANELS 3 • 120 panels across 20 Main Line trains and 30 panels across 10 Circle Line trains • 4180 panels across 30 Main Line trains and 30 panels across 10 Circle Line trains

No. of Panels Weekly Rate ($) Window Network Main Line1 300 4,900* (per network) (across train network) Circle Line2 30 950 (per network) Main Line + Circle Line3 150 2,700 (per network) Main Line + Circle Line4 Plus 210 3,600 (per network) Whole Train (per train) Main Line 54 1,200* (per train) Circle Line 34 1,100 (per train)

TRAINS TRAIN HANGERS

Whole Train Rate ($ per distribution)

20,000 hangers across 5 trains 8,000 Note: per distribution • Min ad period: 4 weeks • Includes production cost for 1 design only 20 SMRT MEDIA SMRT

STATIONS CONCOURSE / PLATFORM CONCEPTS

Weekly Rate ($ per concourse / platform per station) Note: Premium Cosmo Lifestyle Hubs • Min ad period: 4 weeks • Size and quantity vary by stations Main Line 17,000* 11,000 8,000 6,000 • Site measurements are required • Sticker schemes are subject to approval from authorities Circle Line 7,000 5,600 4,200 • All production to be undertaken by XCO • Production rates will be provided upon request 21 STATIONS

Stations Premium Main Line City Hall, Orchard, Raffles Place

Cosmo Main Line Ang Mo Kio, Bishan, Boon Lay, Bugis, Dhoby Ghaut, Jurong East, Somerset, Tampines, Tanjong Pagar, Woodlands

Circle Line Bayfront, Bishan, Bras Basah, Dhoby Ghaut, Esplanade, HarbourFront, Holland Village, Promenade, Stadium

Lifestyle Main Line Bedok, Choa Chu Kang, Clementi, Novena, Outram Park, Paya Lebar, Toa Payoh, Yishun

Circle Line Buona Vista, Kent Ridge, Marina Bay, Paya Lebar, Serangoon

SMRT MEDIA SMRT PLATFORM SCREEN DOORS (PSD)

Note: Weekly Rate ($ per station) • Min ad period: 4 weeks • *Half height Platform Screen Doors Premium Cosmo Lifestyle Hubs • Size and quantity vary by stations • Sticker schemes are subject to approval from authorities Main Line (refer to PSD+) 9,000 6,500 • All production to be undertaken by XCO • Production costs will be provided upon request Circle Line 7,500 6,000 4,500 • ^Landscape bottom strips only

Stations Cosmo Circle Line Bayfront, Bishan, Bras Basah, Dhoby Ghaut^, Esplanade, HarbourFront^, Holland Village, Promenade, Stadium^

Lifestyle Main Line Bedok*, Choa Chu Kang*, Clementi*, Novena, Outram Park, Paya Lebar*, Toa Payoh, Yishun*

Circle Line Buona Vista, Kent Ridge, Serangoon, Paya Lebar^

Hubs Main Line Admiralty*, Aljunied*, Braddell, Bukit Batok*, Bukit Gombak*, Buona Vista*, Changi Airport, Chinese Garden*, Commonwealth*, Dover*, Eunos*, Expo*, Joo Koon*, Kallang*, Kembangan*, Khatib*, Kranji*, Lakeside*, Lavender, Marina Bay, Marina South Pier, Marsiling*, Newton, Pasir Ris*, Pioneer*, Queenstown*, Redhill*, Sembawang*, Simei*, Tanah Merah*, Tiong Bahru, Yew Tee*, Yio Chu Kang*

Circle Line Bartley^, Botanic Gardens, Caldecott, Dakota, Farrer Road, Haw Par Villa, Labrador Park, Lorong Chuan, MacPherson, Marina Bay^, Marymount, Mountbatten, Nicoll Highway, one-north^, Pasir Panjang, Tai Seng, Telok Blangah 23 STATIONS PLATFORM SCREEN DOORS (PSD+) STATIONS

In-App Banners Pop Up Banner Ad

Note: Weekly Rate ($ per station) • PSD + includes WINK+ in-app pop-up banners for QR codes at corresponding station Platform Screen Doors Premium Cosmo • #Maximum 1 week or when WINKs are fully redeemed • Min ad period: 4 weeks Main Line 24,100* 16,600* • *Half height Platform Screen Doors • Size and quantity vary by stations PSD+ includes: 1 week of WINK+ scans at 1 week of WINK+ QR code • Sticker schemes are subject to approval from authorities corresponding station PSD scans at corresponding • All production to be undertaken by XCO station PSD • Production costs will be provided upon request

Banner ad & logo Banner ad & logo exposure exposure on app on app

600 WINKs # 480 WINKs #

Stations Premium Main Line City Hall, Orchard, Raffles Place

Cosmo Main Line Ang Mo Kio*, Bishan, Boon Lay*, Bugis, Dhoby Ghaut, Jurong East*, Somerset, Tampines*, Tanjong Pagar, Woodlands* 24 Stations Weekly Rate STATIONS ($ per wall) Premium Orchard1 11,500

2 SMRT MEDIA SMRT WALLSCAPES Raffles Place 13,800

Note: • Min ad period: 4 weeks • Size and quantity vary by stations • Site measurements are required • Sticker schemes are subject to approval from authorities • All production to be undertaken by XCO • Production costs will be provided upon request • 1 Wall 4 + 4 units of 6 Sheets • 2 Linkway Wall + 5 units of Large Format Lightbox

For enquiries on other Wallscapes, please contact our sales team. Email: [email protected] Tel: 6331 1383 25 STATIONS

STATIONS Weekly Rate ($) SHOWCASES Showcase 1 11,500 Showcase 2 11,500 @ ORCHARD (includes showcase TV screen) Specification for Screen (px) Aspect Ratio 16:9 Format (video) avi, mov, mpg, wmv, ogg Format (static image) jpeg

Note: • Min ad period: 4 weeks • Sticker schemes and display items are subject to approval from authorities • All production of stickers to be undertaken by XCO • Production costs will be provided upon request 26 STATIONS

SMRT MEDIA SMRT FAREGATES

Weekly Rate ($ per station) Note: Premium Cosmo Lifestyle Hubs • Min ad period: 4 weeks • Size and quantity vary by stations Main Line 4,030 3,300 2,500 1,800 • Site measurements are required • Sticker schemes are subject to approval from authorities Circle Line 2,100 1,800 1,300 • All production to be undertaken by XCO • Production costs will be provided upon request

Stations Premium Main Line City Hall, Orchard, Raffles Place

Cosmo Main Line Ang Mo Kio, Bishan, Boon Lay, Bugis, Dhoby Ghaut, Jurong East, Somerset, Tampines, Tanjong Pagar, Woodlands

Circle Line Bayfront, Bishan, Bras Basah, Esplanade, HarbourFront, Holland Village, Promenade, Stadium

Lifestyle Main Line Bedok, Choa Chu Kang, Clementi, Novena, Outram Park, Paya Lebar, Toa Payoh, Yishun

Circle Line Buona Vista, Kent Ridge, Marina Bay, Paya Lebar, Serangoon

Weekly Rate ($ per zone) STATIONS Premium Cosmo Lifestyle Hubs PILLARS Main Line 11,000* 7,480 5,600 4,000 Circle Line 4,750 3,950 2,800

Stations Premium Main Line City Hall, Orchard, Raffles Place

Cosmo Main Line Ang Mo Kio, Bishan, Boon Lay, Bugis, Dhoby Ghaut, Jurong East, Somerset, Tampines, Tanjong Pagar, Woodlands

Circle Line Bayfront, Bishan, Bras Basah, Dhoby Ghaut Esplanade, HarbourFront, Holland Village, Promenade, Stadium

Lifestyle Main Line Bedok, Choa Chu Kang, Clementi, Novena, Outram Park, Paya Lebar, Toa Payoh, Yishun

Circle Line Buona Vista, Kent Ridge, Marina Bay, Paya Lebar, Serangoon

Circle Line Bartley, Botanic Gardens, Caldecott, Dakota, Note: • Min ad period: 4 weeks Farrer Road, Haw Par Villa, Labrador Park, • Size and quantity vary by stations Lorong Chuan, MacPherson, Marymount, • Site measurements are required • Sticker schemes are subject to approval from authorities Mountbatten, Nicoll Highway, one-north, • All production to be undertaken by XCO Pasir Panjang, Tai Seng, Telok Blangah • Production costs will be provided upon request 28 SMRT MEDIA SMRT

STATIONS ESCALATOR AMBIENT 29 STATIONS

Note: Stations Weekly Rate ($ per wall) • Min ad period: 4 weeks

1 • Size and quantity vary by stations Premium City Hall 11,500 • Site measurements are required • Sticker schemes are subject to approval from authorities Orchard 5,750 • All production to be undertaken by XCO • Production costs will be provided upon request 2 1 Raffles Place 8,000 • Escalator Wall + Planter • 2 Escalator Wall + Crown

For enquiries on other Escalator Ambient, please contact our sales team. Email: [email protected] Tel: 6331 1383 30 STATIONS

SMRT MEDIA SMRT ESCALATOR SIDES

Weekly Rate ($ per escalator per station) Note: Premium Cosmo Lifestyle Hubs • Min ad period: 4 weeks • Size and quantity vary by stations Main Line 3,000 1,210 900 700 • Site measurements are required • Sticker schemes are subject to approval from authorities Circle Line 770 650 450 • All production to be undertaken by XCO • Production costs will be provided upon request

Stations Premium Main Line City Hall, Orchard, Raffles Place

Cosmo Main Line Ang Mo Kio, Bishan, Boon Lay, Bugis, Dhoby Ghaut, Jurong East, Somerset, Tampines, Tanjong Pagar, Woodlands

Circle Line Bayfront, Bishan, Bras Basah, Dhoby Ghaut, Esplanade, HarbourFront, Holland Village, Promenade, Stadium

Lifestyle Main Line Bedok, Choa Chu Kang, Clementi, Novena, Outram Park, Paya Lebar, Toa Payoh, Yishun

Circle Line Buona Vista, Kent Ridge, Marina Bay, Paya Lebar, Serangoon

Weekly Rate ($ per flight of stairs per station) Premium Cosmo Lifestyle Hubs Main Line 3,000 2,500 1,800 1,300 Circle Line 1,600 1,300 900

Stations Premium Main Line City Hall, Orchard, Raffles Place

Cosmo Main Line Ang Mo Kio, Bishan, Boon Lay, Bugis, Dhoby Ghaut, Jurong East, Somerset, Tampines, Tanjong Pagar, Woodlands

Circle Line Bayfront, Bishan, Bras Basah, Dhoby Ghaut, Esplanade, HarbourFront, Holland Village, Promenade, Stadium

Lifestyle Main Line Bedok, Choa Chu Kang, Clementi, Novena, Outram Park, Paya Lebar, Toa Payoh, Yishun

Circle Line Buona Vista, Kent Ridge, Marina Bay, Paya Lebar, Serangoon

Circle Line Bartley, Botanic Gardens, Caldecott, Dakota, Note: Farrer Road, Haw Par Villa, Labrador Park, • Min ad period: 4 weeks Lorong Chuan, MacPherson, Marymount, • Size and quantity vary by stations • Site measurements are required Mountbatten, Nicoll Highway, one-north, • Sticker schemes are subject to approval from authorities Pasir Panjang, Tai Seng, Telok Blangah • All production to be undertaken by XCO • Production costs will be provided upon request

Weekly Rate ($ per travelator per station) STATIONS Cosmo Lifestyle Hubs TRAVELATOR Circle Line 2,000 Stations SIDES Lifestyle Circle Line Serangoon

SMRT MEDIA SMRT BENCHES

Note: Weekly Rate ($ per station) • Min ad period: 4 weeks • Size and quantity vary by stations Premium Cosmo Lifestyle Hubs • Site measurements are required • Sticker schemes are subject to approval from authorities Main Line 4,600 3,740 2,800 2,000 • All production to be undertaken by XCO • Production costs will be provided upon request

Stations Premium Main Line City Hall, Orchard, Raffles Place

Cosmo Main Line Ang Mo Kio, Bishan, Boon Lay, Bugis, Dhoby Ghaut, Jurong East, Somerset, Tampines, Tanjong Pagar, Woodlands

Lifestyle Main Line Bedok, Choa Chu Kang, Clementi, Novena, Outram Park, Paya Lebar, Toa Payoh, Yishun

Weekly Rate ($ per concourse / platform per station) Note: Premium Cosmo Lifestyle Hubs • Min ad period: 4 weeks • Size and quantity vary by stations Main Line 8,050 6,600 5,000 3,500 • Site measurements are required • Sticker schemes are subject to approval from authorities Circle Line 4,200 3,500 2,500 • All production to be undertaken by XCO • Production costs will be provided upon request

Stations Premium Main Line City Hall, Orchard, Raffles Place

Cosmo Main Line Ang Mo Kio, Bishan, Boon Lay, Bugis, Dhoby Ghaut, Jurong East, Somerset, Tampines, Tanjong Pagar, Woodlands

Circle Line Bayfront, Bishan, Bras Basah, Dhoby Ghaut, Esplanade, HarbourFront, Holland Village, Promenade, Stadium

Lifestyle Main Line Bedok, Choa Chu Kang, Clementi, Novena, Outram Park, Paya Lebar, Toa Payoh, Yishun

Circle Line Buona Vista, Kent Ridge, Marina Bay, Paya Lebar, Serangoon

Weekly Rate ($ per side per station) STATIONS Premium Cosmo Lifestyle Hubs BEAMS Main Line 1,000 800 600 Circle Line 640 550

Note: • Min ad period: 13 weeks • Size and quantity vary by stations • Site measurements are required • Sticker schemes are subject to approval from authorities • All production to be undertaken by XCO • Production costs will be provided upon request

Stations Cosmo Main Line Ang Mo Kio, Boon Lay, Jurong East, Tampines, Woodlands

Circle Line Bayfront

Lifestyle Main Line Bedok, Clementi, Novena, Paya Lebar, Toa Payoh, Yishun

Circle Line Buona Vista, Kent Ridge

Hubs Main Line Admiralty, Aljunied, Buona Vista, Changi Airport, Commonwealth, Dover, Eunos, Expo, Kallang, Kembangan, Khatib, Kranji, Pasir Ris, Queenstown, Simei, Tanah Merah, Yew Tee, Yio Chu Kang 34 SMRT MEDIA SMRT

Rate does not include Sticker Wall

Weekly Rate ($ per poster per station) BILLBOARDS Premium Cosmo Lifestyle Hubs 4 SHEETS Main Line 440 390 300 250 Circle Line 250 210 180 LRT 100

Material Size (mm) H1,530 x W1,010 Display Size (mm) H1,500 x W990 Estimated Production Cost $50 per piece

No. of Weekly Rate BILLBOARDS Panels ($ per network) Broadcast Network1 105 13,700 4 SHEET Shopping & 55 8,300 Entertainment Network2 NETWORKS PMET Network2 20 4,000 Youth Network2 20 3,600

Material Size (mm) H1,530 x W1,010 Display Size (mm) H1,500 x W990 Estimated Production Cost 105 panels - $3,200 55 panels - $1,800 20 panels - $1,000 35 BILLBOARDS

Rate does not include Sticker Wall

Stations Premium Main Line City Hall, Raffles Place

Cosmo Main Line Ang Mo Kio, Boon Lay, Bugis, Dhoby Ghaut, Jurong East, Somerset, Tampines, Tanjong Pagar, Woodlands

Circle Line Bras Basah, Esplanade, Holland Village

Lifestyle Main Line Bedok, Choa Chu Kang, Clementi, Novena, Outram Park, Paya Lebar, Toa Payoh, Yishun

Circle Line Buona Vista, Kent Ridge, Paya Lebar, Serangoon

Hubs Main Line Admiralty, Aljunied, Braddell, Bukit Batok, Bukit Gombak, Buona Vista, Changi Airport, Chinese Garden, Commonwealth, Dover, Eunos, Expo, Joo Koon, Kallang, Kembangan, Khatib, Kranji, Lakeside, Lavender, Marina Bay, Marsiling, Newton, Pasir Ris, Pioneer, Queenstown, Redhill, Sembawang, Simei, Tanah Merah, Tiong Bahru, Yew Tee, Yio Chu Kang

Circle Line Botanic Gardens, Haw Par Villa, Labrador Park, Lorong Chuan, Marymount, Pasir Panjang, Telok Blangah

LRT Bangkit, Bukit Panjang, Choa Chu Kang, Fajar, Jelapang, Keat Hong, Pending, Petir, Phoenix, Segar, Senja, South View, Teck Whye, Ten Mile Junction

Note: • Min ad period: 13 weeks • All production to be undertaken by XCO

Stations Broadcast Network 90 panels across Main Line stations, 10 panels across Circle Line stations and 5 panels across LRT stations

Shopping & 50 panels across Main Line stations and 5 panels across Circle Line stations Entertainment Network Ang Mo Kio, Bedok, Boon Lay, Bugis, Bukit Batok, Buona Vista, Choa Chu Kang, City Hall, Clementi, Dhoby Ghaut, Expo, Jurong East, Kallang, Novena, Pasir Ris, Sembawang, Serangoon, Simei, Somerset, Tampines, Tiong Bahru, Woodlands, Yew Tee, Yishun

PMET Network Bras Basah, Buona Vista, Bugis, City Hall, Dhoby Ghaut, Esplanade, Expo, Jurong East, Kent Ridge, Lavender, Lorong Chuan, Marina Bay, Newton, Novena, Outram Park, Raffles Place, Tampines, Tanjong Pagar, Tiong Bahru

Youth Network Ang Mo Kio, Bedok, Boon Lay, Bras Basah, Bugis, Buona Vista, City Hall, Choa Chu Kang, Clementi, Dhoby Ghaut, Dover, Jurong East, Kent Ridge, Pasir Ris, Somerset, Tampines, Woodlands, Yew Tee, Yio Chu Kang, Yishun

Note: • Min ad period: 2 weeks • 1 Max 2 panels per station • 2 Min 1 panel per station • All production to be undertaken by XCO 36 Scrolling Panels BILLBOARDS Weekly Rate ($ per poster per station) Premium Cosmo Lifestyle Hubs

SMRT MEDIA SMRT 6 SHEETS Main Line 660 550 400 300 Circle Line 350

Static Panels Weekly Rate ($ per poster per station) Premium Cosmo Lifestyle Hubs Main Line 880 730 Circle Line 470

Rate does not include Sticker Wall

Stations (scrolling panels) Stations (static panels) Premium Main Line Orchard Premium Main Line Orchard

Cosmo Main Line Jurong East, Tampines, Cosmo Main Line Woodlands Tanjong Pagar Circle Line Esplanade Circle Line Esplanade

Lifestyle Main Line Toa Payoh, Yishun Note: Hubs Main Line Pasir Ris • Min ad period: 13 weeks • All production to be undertaken by XCO

Material Size (mm) H1,800 x W1,200 Display Size (mm) H1,715 x W1,145 Estimated Production Cost $70 per piece 37 Scrolling Panels BILLBOARDS Weekly Rate ($ per poster per station) Premium Cosmo Lifestyle Hubs

12 SHEETS BILLBOARDS Main Line 500 Circle Line 320

Static Panels Weekly Rate ($ per poster per station) Premium Cosmo Lifestyle Hubs Main Line 660 500 Circle Line 420 350 280

Stations (scrolling panels) Stations (static panels) Cosmo Main Line Jurong East Cosmo Main Line Boon Lay, Bugis, Dhoby Ghaut, Tampines, Tanjong Pagar

Circle Line Esplanade Circle Line Bishan, Bras Basah, Dhoby Ghaut, Esplanade, Promenade, Stadium

Lifestyle Main Line Choa Chu Kang

Circle Line Paya Lebar Note: • Min ad period: 13 weeks Hubs Circle Line Dakota, MacPherson, Mountbatten, Tai Seng • All production to be undertaken by XCO

Material Size (mm) H1,500 x W3,050 Display Size (mm) H1,450 x W2,970 Estimated Production Cost $200 per piece 38 BILLBOARDS

SMRT MEDIA SMRT BULKHEADS

Stations Panel No. Weekly Rate ($ per poster) Premium City Hall 1 1,600 Orchard 1 1,200

2, 3 2,000 For enquiries on other Bulkheads, Raffles Place 1, 4 1,600 please contact our sales team. Email: [email protected] 2, 3, 5, 6 1,200 Tel: 6331 1383 Note: • Min ad period: 13 weeks Estimated Production Cost Vary by size of panel • All production to be undertaken by XCO

Weekly Rate ($ per network per station) BILLBOARDS Premium Cosmo Lifestyle Hubs ESCALATOR Main Line 900 500 Stations CROWN Cosmo Main Line Tampines NETWORKS Hubs Main Line Pasir Ris, Tiong Bahru

Material Size (mm) H735 x W485 Display Size (mm) H720 x W470 No. of Panels 10 panels per network Estimated $240 per network Production Cost of 10 pieces

Note: • Min ad period: 13 weeks • All production to be undertaken by XCO 39 BILLBOARDS

CONCOURSE BILLBOARDS LIGHTBOXES

Weekly Rate ($ per poster per station) Panel No. Material Size Display Size H x W (mm) H x W (mm) Premium Cosmo Lifestyle Hubs 1, 2, 11, 12 1,366 x 1,950 1,351 x 1,890 Main Line 660 3, 4, 9, 10 1,366 x 2,075 1,351 x 1,990 Stations 5, 6, 7, 8 1,366 x 2,050 1,351 x 1,990 Premium Main Line Raffles Place Estimated $180 per piece Note: Production Cost • Min ad period: 13 weeks • All production to be undertaken by XCO

BILLBOARDS LARGE FORMAT LIGHTBOXES

Weekly Rate ($ per poster per station) Premium Cosmo Lifestyle Hubs Main Line 2,200 1,870

Stations Panel Material Size Display Size No. H x W (mm) H x W (mm) Raffles Place 1 - 5 1,655 x 5,730 1,595 x 5,680 6 - 7 1,680 x 5,800 1,605 x 5,680 8 1,655 x 4,340 1,615 x 4,250 Estimated $800 per piece Somerset 1 - 12 1,678 x 5,730 1,608 x 5,680 Production Cost Tampines 1 - 24 1,750 x 5,620 1,608 x 5,580 Note: Tanjong Pagar 1 - 5 1,678 x 5,730 1,608 x 5,680 • Min ad period: 13 weeks • All production to be undertaken by XCO 40 SMRT MEDIA SMRT

ROADS BUSES

Note: • Min ad period: 12 weeks • All production to be undertaken by XCO

Type Weekly Rate ($ per bus) Fab Pro Omni (Long Haul Estimated Production (Shopping) (Business) / Feeder service) Cost ($ per bus) Double Wrap with eLumiNex 2,600 2,300 1,600 3,650 Double Wrap 1,800 1,600 1,100 3,650 Bendy Wrap 850 800 700 2,650 Single Wrap 700 600 525 2,000 Full Rear Panel 150 (Single & Bendy) 400 In-bus Panel $40 per bus $50 per panel

ROADS BUS INTERCHANGE BANNERS

Interchanges Banner No. Weekly Rate ($ per banner) Bukit Panjang 1, 2 625 Choa Chu Kang 1, 2, 3 625 Woodlands 1, 2, 3, 4, 5 625 Yishun 1, 2, 3 625

Note: • Min ad period: 4 weeks • Size vary by banner • Site measurements are required • Banner schemes are subject to approval from authorities • All production to be undertaken by XCO • Production costs will be provided upon request 41 ROADS BUS ROADS HANGERS

Whole Bus Rate ($ per distribution)

20,000 hangers across 7,000 Note: 10 buses per distribution • Min ad period: 4 weeks • Includes production cost for 1 design only

Taxi Type Weekly Rate ROADS ($ per taxi) Epica Taxi Wholly 100 TAXIS Painted Taxi

Note: • Min ad period: 12 weeks • Min quantity: 50 taxis • Includes production costs 42 SMRT MEDIA SMRT

TESTIMONIALS We are very pleased with the results! SMRT stations and trains offer us multiple touch points, creating endless possibilities ROYCE’ “ for us to reach out to our target audience. By strategically

placing our communications in prominent spots where it can

be easily viewed, our message has reached out to a sizeable portion of daily commuters. XCO is proven to be effective in “ mass interaction and audience activation. Janice Cai Account Manager Adbox Advertising Pte Ltd 43

TESTIMONIALS We were able to reach a large group of captive audiences

with SMRT’s concept train, and reinforced our new brand SUPER “ message throughout their journeys. We received very “ positive feedback from the public about the Super Smile COFFEE campaign in SMRT trains. Lillian Wong Marketing Manager Super Coffee Corporation Pte Ltd 44 SMRT MEDIA SMRT

TESTIMONIALS SILKPRO

XCO gave us the opportunity to create a synchronised advertising experience across “ their extensive train and road network. Their expertise and attention to details made outdoor advertising a confident solution for our brands. Outdoor advertising will continue to be an instrumental component of Silkpro’s future marketing and advertising plan, to help us achieve our goal of increasing brand

and product awareness, and more. Moving

forward, we will definitely choose XCO as an effective platform for our integrated “ media plan.

Lervinia Swee Marketing Manager Tohtonku (S) Pte Ltd 45

TESTIMONIALS PANADOL

We launched the latest 2-in-1 Cough & Cold Relief on SMRT’s iBillboards “ @ Raffles, comprising two large format LED digital screens at Raffles Place MRT Station. This medium allowed us to

highlight our fast action and non-drowsy

formula in a dynamic and captivating way. The campaign successfully targeted “ professionals and executives, and raised both awareness and sales. May Tan Brand Manager GlaxoSmithKline Pte Ltd 46 SMRT MEDIA SMRT

TESTIMONIALS DULUX

We wanted an impactful way to inspire Singaporeans, and help “ them visualize what colours can do in beautifying their living spaces. SMRT’s train stations have some of the best platforms to portray interesting concepts and designs

to engage consumers’ minds.

We love how compelling transit advertising is, and are looking “ forward to greater partnerships.

Josephine Lee Head of Marketing, Singapore and New Markets Akzo Nobel Paints Singapore Pte Ltd 47

We are impressed that the linkway advertising space TESTIMONIALS turned out to be more than just a static wall. It allowed “ us to engage consumers while generating hype for the SAMSUNG sustenance phase of our Samsung GALAXY S4 With LTE campaign. The Orchard Media Hub Wall combined

motion and sound to fully immerse commuters in the

S4 experience. Through this and the busy linkway at Somerset, we were able to reach out to shoppers along “ the prime Orchard Road shopping belt effectively. Irene Ng Vice President of Marketing Samsung Asia Pte Ltd 48 GUIDELINES FOR

SMRT MEDIA SMRT ADVERTISING

Approval of Artwork

1) One coloured copy of Final Artwork (FA) must be 3) For window sticker, the flip of the visual for the other submitted to XCO for approval at least 3 weeks side of the stickers facing the platform should before the Display Commencement Date. XCO be submitted. reserves the right to reject a FA which, in its opinion is objectionable, controversial or likely 4) XCO shall not be liable for any late-posting of the to elicit negative feedback from the public, or for advertisement materials due to late delivery any other reasons. of FA. The charge for displaying them shall be calculated from the commencement of the Advertising Material Contract Period.

1) All advertising materials shall meet our Collection of Advertisement Materials requirements. XCO reserves the right to reject any advertising materials that do not adhere to Advertiser shall collect all advertising materials within the requirements. All CD must be submitted to 14 days from the expiry of the Contract Period or XCO at least 2 weeks before commencement date of termination of the Agreement, whichever date of the Display. is earlier. Posters that are not collected will be disposed accordingly. 2) All artwork (including associated files and fonts used in the artwork) for posters shall be saved and delivered to XCO at least 3 weeks before commencement date to the display in the following format: a) Output: CD-ROM or DVD-ROM b) Software used: Freehand MX, Illustrator CS, Photoshop CS, Indesign CS. c) Scanned image should be CMYK and saved as TIF (not compressed) or EPS format or PSD format. d) Minimum image requirement: For bus, taxi and train exterior – min. 300 dpi on actual size For posters and other sticker schemes – min. 300 dpi on actual size e) All files must be in layers format. f) Text and layout: preferably to be done in Freehand software, converted to path. g) A copy of the visual in PDF low resolution should be submitted in the CD. TERMS & CONDITIONS 49

1. INTERPRETATION 4. ADVERTISING COMMISSION 8. GENERAL LIEN (a) In this Agreement, the following All accredited advertising agencies will be SMRTI shall be entitled to a general lien, expressions shall have the entitled to an agency commission of 15% where appropriate, on any Advertising following meanings: of the Contract Amount less any such Materials in SMRTI’s possession for all “Advertiser/Company” means the person discount given by SMRTI to the sums, whether liquidated or not, due from (including a body corporate or incorporate) Advertiser/Company. the Advertiser/Company to SMRTI. who has entered into this Agreement with SMRTI and shall include his 5. ADVERTISING RATES 9. UPFRONT PAYMENT successors in title and assigns. (a) Save for advertisements on taxis, all (a) In the event that the Advertiser/ “Advertising Rate” means such rate Advertising Rates are exclusive of the Company’s registered office is not quoted by SMRTI herein or otherwise Production Costs and the cost of located within Singapore or SMRTI in for advertisement space. the Advertising Materials, both of its sole discretion deems necessary, “SMRTI” means SMRT Investments which shall be borne fully by the SMRTI may request for full payment of Pte Ltd and shall include its successors Advertiser/Company. the Contract Amount prior to the Display in title and assigns. Commencement Date and the Advertiser/ “Contract Amount” means the total 6. CHANGE OF ADVERTISING RATES Company shall be responsible for aggregate value of the contract AND CONDITIONS ensuring that SMRTI receives the (exclusive of all applicable taxes). For (a) SMRTI shall be entitled at any time to same at least fourteen (14) days prior the avoidance of doubt, any deductions vary or adjust the to the Display Commencement Date. made by SMRTI pursuant to this (i) Advertising Rates and/or However, in the event that the Agreement or otherwise and/or additional (ii) these terms and conditions. Advertiser/Company’s registered office payments made by the Advertiser/ If SMRTI exercises such right, it will is within Singapore, SMRTI may in its Company pursuant to Clause 16 of give written notice of such change to sole discretion, request for payment of this Agreement shall not go towards or the Advertiser/Company and, any fifty percent (50%) of the Contract in any way affect the computation of such changes by SMRTI shall, Amount prior to the Display the total aggregate value unless the unless the Advertiser/Company Commencement Date and the parties so consent in writing. exercises its right under Clause 6(b) Advertiser/Company shall be “Contract Period” means the period below, take effect on the date responsible for ensuring that SMRTI during which the advertisement specified by SMRTI in such written receives the same at least fourteen is displayed. notice or four (4) weeks after service (14) days prior to the Display “Display Timing” means the daily timing of such written notice on the Commencement Date. In cases where during which the advertisement Advertiser/Company, whichever date the Contract Amount consists of is displayed. is the later. production cost for stickers or posters “Display Commencement Date” refers (b) In the event that SMRTI exercises its rights SMRTI may request for full payment of to the date from which the display of the under Clause 6(a) to vary or adjust the the Contract Amount prior to the advertisements shall commence as (i) Advertising Rates and/ or commencement of the production. specified in the Order. (ii) these terms and conditions, (b) The Advertiser/Company agrees that “Order” means an order for the display of the Advertiser/Company shall be SMRTI shall have the right to, at SMRTI’s advertisement space placed with SMRTI entitled to cancel any Order it had sole discretion, use any monies paid by and/or order for production of stickers placed with SMRTI prior to such the Advertiser/Company under Clause or posters. changes without incurring any 9(a) to offset against any amounts due “Production Costs” means all costs, liability by giving SMRTI and owing to SMRTI from the Advertiser/ charges, fees and expenses incurred for two (2) weeks written notice of Company (whether as a result of the the material creation of advertisement(s) cancellation of Order within Advertiser/Company’s breach of the arising out of or in connection with two (2) weeks from the date of it terms herein or otherwise), without an Order. being so informed by SMRTI. If further reference to the Advertiser/ “Artwork” is the Final Artwork (FA) that SMRTI does not receive any such Company. the Company/Advertiser provides written notice from the Advertiser/ (c) In the event that SMRTI exercises its to SMRTI for purpose of the Company within the aforementioned right to make any deductions or offset advertisement production. period, the cancellation fees under from or against any upfront payment of “Advertising Materials” are the final Clause 10 shall be payable by the the Contract Amount pursuant to the products that are displayed on SMRT’s Advertiser/ Company if the terms herein, the Advertiser/Company advertisement spaces. Advertiser/Company decides to shall, forthwith on demand by SMRTI, make any cancellations after the pay SMRTI the full amount so deducted 2. TERMS AND CONDITIONS FOR aforementioned two (2) weeks period. or offset by SMRTI in cash or by such ANY ORDER other method as may be instructed by (a) These terms and conditions shall 7. PAYMENTS SMRTI in writing. (i) be deemed to have been accepted (a) Subject always to Clause 9 below, all and agreed to by the Advertiser/ other payments by the Advertiser/ 10. CANCELLATION OF ANY ORDER Company when he places an Company shall be made: (a) Subject always to the right of SMRTI Order; and (i) thirty (30) days after the date of the to allow the same at its sole discretion (ii) not be varied or amended without relevant invoice or by the due date and without prejudice to any of the the prior written consent of SMRTI. specified in SMRTI’s invoices; and other rights and/or remedies of SMRTI, (b) SMRTI shall not be bound by any (ii) unless otherwise instructed in writing the Advertiser/Company may, without terms or rates stated on or that by SMRTI, by crossed cheques prejudice to Clauses 7, 8 and 9, be accompany (for eg are annexed or drawn in favour of SMRTI, and with entitled, to cancel any Order for attached to) any Order. the invoice number written behind advertisement space by way of written such cheques if they are not notice to SMRTI provided always that 3. ADVERTISING AGENCIES/ accompanied by a covering letter or the Advertiser/Company pays to SMRTI MEDIA SPECIALIST copy of the relevant SMRTI’s invoice. the following amounts for such An Advertiser/Company who is an advertising (b) Interest at the rate of 1% per month shall cancellation: agency or media specialist shall be deemed be charged by SMRTI for and on any (i) If before the Display Commencement to contract as principal with such rights and all late payments. Date, 50% of the Contract Amount and liabilities including (without limitation) (c) The Advertiser/Company agrees to should such written notice be full responsibility to make punctual and reimburse SMRTI for any legal fees received by SMRTI less than eight complete payments as required under this and charges incurred by SMRTI as a (8) weeks (but more than four (4) Agreement and full authority to approve result of the Advertiser/Company not weeks) before the Display and/or amend the Advertising Materials. fulfilling its obligations to make Commencement Date OR 80% of payments according to Clause 7(a)(i). 50 the Contract Amount should such wordings provided by them shall have the Advertising Materials displayed written notice be received by SMRTI not infringe any intellectual property on them. The remaining taxis will have the less than four (4) weeks before the rights of any third parties and shall Advertising Materials displayed on them Display Commencement Date ; indemnify SMRTI for any loss or after the Display Commencement Date. (ii) If after the Display Commencement damage arising out of or in relation (e) In relation to digital platforms and date, 50% of the Advertising Rates to such infringement. iViewSMRT only

SMRT MEDIA SMRT of the remaining Contract Period (i) SMRTI shall be entitled to change should such written notice be received 12. DISPLAY OF ADVERTISEMENTS the location of any of the iViewSMRT, by SMRTI less than eight (8) weeks (a) In the event that the Advertiser/Company the dates of the Contract Period, (but more than four (4) weeks) before wishes to make any changes to the the Display Timing, the position of the expiry of the Contract Period OR Display Commencement Period stated the display of any of the advertisements 80% of the Advertising Rates of the in the Order, the Advertiser/Company and/or the Advertising Materials remaining Contract Period should may so request in writing at least without prior reference or notice to such written notice be received by four (4) weeks in advance and all such the Advertiser/Company and at SMRTI less than four (4) weeks requests shall be subject to SMRTI’s sole and absolute discretion. before the expiry of the Contract (i) SMRTI’s right to agree to such (ii) The Advertiser/Company Period. request(s) at its sole and undisputed acknowledges that SMRTI shall (iii) all of the Production Costs incurred discretion; and have the right at all times to, without up to the date of cancellation; and (ii) the Advertiser/Company’s payment prior notice or reference to the (iv) the cost of all commitments to third of an additional sum of 30% of the Advertiser/Company, stop, suspend parties and works in progress. Contract Amount to SMRTI in or disrupt any of the advertisements (b) Notwithstanding the aforementioned, respect of the second and each displayed on the iViewSMRT in the event SMRTI exercises its right subsequent request thereafter (whether the advertisement is to refuse to allow the Advertiser/ made by the Advertiser/Company. playing midway or otherwise). Company’s proposed cancellation (b) In relation to advertisements on trains (iii) The Advertiser/Company (whether or not the Advertiser/Company and MRT/LRT stations only acknowledges that SMRTI does not is willing to pay or has paid the (i) SMRTI shall use its reasonable guarantee the smooth running and abovementioned amounts), SMRTI shall endeavours to display the Advertising display of any advertisements on have the right to proceed with the Order Materials on the Display any digital platforms, and that such and the Advertiser/Company shall be Commencement Date but shall not display may be affected (negatively) liable to pay the entire Contract Amount. be obliged to do the same. or marred (completely) by (ii) SMRTI may start posting the disruptions caused by preventive 11. PRODUCTION OF STICKERS Advertising Materials on the night maintenance and potential AND POSTERS prior to the Display Commencement technical malfunction of the digital (a) The selection of production house for Date and will complete the posting platforms. SMRTI shall not be liable the stickers and posters shall be within 5 working days after the and the Advertiser/Company shall determined by SMRTI. Display Commencement Date. have no claim against SMRTI for (b) In the event of any deviation to Clause Removal of posters will take place any aforesaid disruptions for up to 11(a) by Advertiser/Company, SMRTI similarly during the allotted times a cumulative aggregate of 20% of shall charge an additional 10% of prior to and after the date fixed for the Contract Period. production cost of the stickers and the completion of any Order. (iv) In the event that the Advertiser/ posters to the Advertiser/Company. (iii) SMRTI reserves the right to unilaterally Company decides to purchase the (c) The Advertiser/Company shall provide change the Display Commencement services of any third party in relation SMRTI with high resolution images Date by giving four (4) weeks prior to advertising on digital platforms suitable for the production of stickers written notice to the Advertiser/ and as promoted, operated, offered and/or posters. SMRTI shall not be liable Company. or marketed by SMRTI to the for any poorly produced images on the (c) In relation to buses only Advertiser/Company, the Advertiser/ stickers and/or posters due to (i) SMRTI shall be entitled to change Company agrees that it shall abide inappropriate resolution images provided. the routes of any of the buses, the by the terms and conditions dictated (d) SMRTI may submit proofs for the areas or positions for the display of by such third party for such services Advertiser/Company’s approval, should the Advertising Materials on the buses and that SMRTI shall not be liable there be any alterations or changes, without prior reference or notice to or accountable in any way for the SMRTI may charge the Advertiser/ the Advertiser/Company and at performance, non-performance or Company an additional charge. SMRTI’s sole and absolute discretion. standard of performance of (e) Once the proofs are approved by the (ii) SMRTI shall be entitled to change such services. Advertiser/Company, SMRTI shall not the Contract Period without prior bear any liability as long as the final reference or notice to the Advertiser/ 13. APPROVAL OF ARTWORK & product is produced in accordance to Company. While SMRTI shall use COMMENCEMENT OF DISPLAY the approved proofs. The Advertiser/ reasonable endeavours to display CHARGE Company acknowledges and agrees the Advertising Materials supplied The Advertiser/Company must obtain that they bear the responsibility to check by the Advertiser/Company during SMRTI’s written approval of the Artwork the accuracy of the Artwork, images, the Contract Period, the Advertiser/ (including but not limited to video clips, logos or wordings in the proofs. Company agrees and accepts that television commercial clips and static (f) If the Advertiser/Company has given SMRTI shall not be obliged to do posters) at least three (3) weeks before the prior instructions to proceed without the same. Display Commencement Date. the need for their approval of the proofs, (iii) On the Display Commencement Notwithstanding any delay or withholding SMRTI shall not bear any liability for Date, only 50% of the agreed of such written approval by SMRTI, the the printing outcome of the end product. number of buses in the Order will Advertiser/Company shall be liable to pay (g) SMRTI shall not be responsible for any have the Advertising Materials for the display of Advertising Materials from delay in the production of the Order if displayed on them. The remaining the commencement date of this Agreement. the delay is caused by the Advertiser/ buses will have the Advertising Company or if there is any request for Material displayed on them after 14. SUPPLY OF FINAL ARTWORK suspension by the Advertiser/Company. the Display Commencement Date. Once SMRTI has given its written approval (h) Notwithstanding clause 10, if the (d) In relation to taxis only of the Artwork, the Advertiser/Company Advertiser/Company cancels the order (i) SMRTI shall be entitled to change shall supply and deliver all Final Artwork at for production of stickers and posters the dates of the Contract Period, its own expense to SMRTI at least fourteen before approving the proofs or before the positions for the display of (14) days before the Display Commencement production has started, there will be no Advertising Materials without prior Date. Such delivery shall be addressed charges payable by the Advertiser/ reference or notice to the Advertiser/ and delivered to SMRTI at its current Company except for the cost of materials Company and at SMRTI’s sole and address or to such other address or which were specially purchased or absolute discretion. addresses as SMRTI shall specify. ordered for this Order. (ii) On the Display Commencement (i) The Advertiser/Company shall ensure Date, only 50% of the agreed that all Artwork, images, logos or number of taxis in the Order will 15. COMPLIANCE WITH SPECIFICATIONS party, which impacts (including but not under Clause 19 is without prejudice to 51 All Advertising Materials supplied to limited to the obstruction or destruction SMRTI’s right to recover any sums of SMRTI by the Advertiser/Company shall of) the Advertisements or the Display money that are owing by the comply with such specification and of Advertisements, unless and except Advertiser/Company to SMRTI. requirements of SMRTI as may be varied when SMRTI is proven to be wilfully by it without prior written notice or reference and grossly negligent. 20. COLLECTION OF ADVERTISING to the Advertiser/Company from time (d) SMRTI shall also not be liable or in any MATERIALS AFTER THE EXPIRY OR to time. way responsible to the Advertiser/ TERMINATION OF THIS AGREEMENT Company nor shall the Advertiser/ The Advertiser/Company shall collect all 16. LATE OR NON-DELIVERY Company have any claim against SMRTI Advertising Materials supplied to SMRTI Notwithstanding any late delivery or in respect of any cost, expense, damage within 14 days from the expiry of the non-delivery of such Final Artwork by or loss arising out of or related to or in Contract Period or date of termination of Advertiser/Company, the charge for connection with (i) the removal or this Agreement, whichever is earlier. displaying them shall be calculated from discontinuance (by SMRTI or its authorized In the event of late collection or the commencement of the Contract Period representative) of any display of any non-collection of such Advertising stated in the Agreement without SMRTI Advertising Materials or (ii) the cancellation Materials, SMRTI shall: being liable for any delays arising from of any Order at the request, directions, (i) not be liable to return them after they such late delivery or non-delivery. During instructions or order of any statutory have been displayed; and any period of non-display of Advertising body or relevant authority, such as but (ii) be entitled to destroy or dispose of Materials, SMRTI shall have the absolute not limited to the Land Transport them in any manner as it deems fit right to display any other Advertising Authority of Singapore. For the avoidance without any liability whatsoever. Materials as it deems fit. of doubt, SMRTI shall not be obliged to give any prior notice to the Advertiser/ 21. STATUTORY REQUIREMENTS 17. CHANGE OF ADVERTISING MATERIALS Company of SMRTI’s intention to remove (a) SMRTI shall comply with all statutory (a) The Advertiser/Company shall give or discontinue the display of any such and regulatory requirements, instructions SMRTI at least four (4) weeks’ prior Advertising Materials or its intention to and/or directions concerning the written notice for a change of cancel any Order under this Clause. use of any site for the display of Advertising Materials. (e) Notwithstanding any other provision advertisements. The Advertiser/ (b) SMRTI will use reasonable efforts to contained herein, Company shall be responsible and complete the change of Advertising (i) In no event will SMRTI be liable for shall indemnify SMRTI fully for and Materials within 10 days. any special, indirect, incidental or against any liability, loss or damage (c) Notwithstanding Clause 17(b) above, consequential damages (including arising out of or in connection with or in the event that the Advertiser/ without limitation any losses or related to the advertisements (or the Company requests for a change or damages resulting from loss of use subject matter or content thereof). touch-up or repair of the Advertising or profits and/or loss of revenue (b) The Advertiser/Company warrants and Materials and during the period of arising out of or connected with this undertakes that: such change, touch-up or repair, the Agreement) even if SMRTI has been (i) all Advertising Materials comply relevant bus(es), train(s) and/or taxi(s) advised of the possibility of such with all statutory, regulatory and are not in operation (“Downtime”). losses or damages. This limitation other legal requirements and The Advertiser/Company shall pay to will apply regardless of the form of provisions, including but not limited SMRTI the following additional charges action brought against SMRTI. to the Code of Advertising Practice within 30 days of the Advertiser/ (ii) Under no circumstances whatsoever laid down by the Advertising Company’s request: shall SMRTI’s total and cumulative Standards Authority of Singapore; liability for all losses or damages (ii) all necessary consents, licences Down Time arising out of or in connection with and payments for use of any Wholly Painted Bus $600 per bus per day this Agreement or the termination intellectual property, material or Full Rear/ $300 per bus per 4 hours of this Agreement exceed the appearance of any person in the Side advertisement maximum aggregate amount of Advertising Materials have been Wholly Painted Taxi $200 per day per taxi 20% of the Contract Amount. obtained or made; Taxi Door $200 per day per taxi (iii) it shall comply with its obligations Taxi Top $200 per day per taxi 19. SMRTI’S RIGHT TO REFUSE OR herein; and Concept Trains $1,000 per day per train DISCONTINUE DISPLAY OF (iv) the Advertiser/Company shall keep Train Window Stickers $500 per half day per train ADVERTISING MATERIALS SMRTI fully indemnified against all (a) SMRTI shall be entitled to, without claims, liabilities, actions, demands, 18. LIABILITY prior notice or reference to the damages, losses, costs and expenses (a) SMRTI shall not be liable for (i) any loss Advertiser/Company and without of whatever nature and howsoever of or damage to Advertising Materials incurring any responsibility or liability caused including (without limitation) supplied to SMRTI; (ii) any non-display, on the part of SMRTI, refuse to accept claims of defamation, infringement late display or incorrect display of or discontinue or remove the display of copyrights, trade marks or any advertisements for whatsoever reason, of any Advertising Materials supplied non-compliance with applicable and/or (iii) the display of any damaged to it by the Advertiser/Company if: statutory or other regulatory Advertising Materials, unless and except (i) in SMRTI’s opinion, they are requirements. when SMRTI is proven to be wilfully and objectionable, inappropriate, likely grossly negligent. to cause offence, damaged, defaced, 22. FORCE MAJEURE (b) SMRTI shall have the right, after giving or unsuitable for any reason; SMRTI shall not be obliged to perform the Advertiser/Company reasonable (ii) the Advertiser/Company is in any of its obligations under this Agreement notice, (i) to cancel any Order or (ii) to breach of Clauses 7 and/or 9; and/or be deemed to be in breach of this alter the position of or withdraw (iii) the advertisements do not comply Agreement by reason of its failure to temporarily or permanently any item of with the specifications stipulated by perform its obligations due to any cause advertising media for operational, SMRTI pursuant to Clause 15; or causes beyond its control (an event of aesthetic or other reasons and no (iv) the advertisements or the Advertiser/ “Force Majeure”). Without prejudice to the claims of any nature shall be made Company do/does not comply with generality of the foregoing, the following against SMRTI in respect thereof. the relevant provisions of Clause 21; or shall be regarded as such causes: (c) SMRTI shall not be liable or in any way (v) any statutory body or relevant (i) acts of God, lighting, floods, fire, responsible to the Advertiser/Company authority so requests, directs, instructs explosion, tempest or accident; nor shall the Advertiser/Company have or orders (and the Advertiser/Company (ii) nationalisation, expropriation, acts of war, any claim against SMRTI in respect of acknowledges that in such case, it terrorism, civil interest, riots, strikes or any damage or loss howsoever caused, shall not make any claims against such nuclear fission; and; and including but not limited to statutory body or relevant authority (iii) any other circumstances beyond the disruption or loss of business, or access, and SMRTI shall not be liable or in control of the quality workshop including inconvenience, costs and expenses any way responsible to the without limitation, outbreak of epidemics arising out of any works carried out to, Advertiser/Company). and infectious diseases such as severe on or in the vicinity of the Station, (b) The Advertiser/Company acknowledges acute respiratory syndrome, bird flu, including works carried out by any third that the exercise by SMRTI of its right plagues, quarantine restrictions. 52 23. ASSIGNMENT upgraded, SMRTI shall be entitled to The Advertiser/Company shall not assign (i) relocate the Advertising Materials to his rights and obligations in whole or in part another part of the MRT Station as under this Agreement without the prior SMRTI in its sole discretion shall written consent of SMRTI. The Advertiser/ decide; without prior notification to Company agrees and accepts that SMRTI the Advertiser/Company and/or

SMRT MEDIA SMRT shall be entitled to assign its rights and (ii) delay the display of the Advertising obligations in whole or in part under this Materials for such a period as solely Agreement without requiring the determined by SMRTI, whether or Advertiser/Company’s consent. not notice to the Advertiser/ Company is given; and/or 24. RENEWAL (iii) terminate this Agreement by giving SMRTI may give priority to any Orders the Advertiser/Company at least which are bookings for renewal of existing 7 days notice in writing to that effect. advertisements made by the Advertiser/ SMRTI shall not be liable to anyone Company in writing received at least four for any damages, losses, costs and/or (4) weeks before the expiry of the Contract expenses or for any compensation or Period. For the avoidance of doubt, the reimbursement or refund of any Advertiser/Company accepts and agrees monies howsoever arising out of that in any event, such renewals are not or in connection with any of the guaranteed by SMRTI. above-mentioned rights so exercised by SMRTI in its sole and 25. SUSPENSION undisputed discretion. Without prejudice to SMRTI’s rights specified in Clause 18, it shall be entitled 27. NOTICES to suspend the display of any advertisements Any notice given hereunder may be delivered under any Order without prior reference or or sent by hand or by post or by email notice to the Advertiser/Company if the and shall be deemed to be served if sent by Advertiser/Company is in breach of Clauses hand at the time of delivery and if sent by 7 and/or 9. Remounting of suspended post to the address of the party to be Advertising Materials will be subject to served as specified on the Order or such additional charges as specified in Clause other address as may be notified in 17 for change of Advertising Materials. writing from time to time 48 hours after posting and if sent by email to the 26. TERMINATION email address of the party to be (a) If at any time served as specified on the Order or such (i) any lawful authority shall lawfully other email address as may be notified withdraw, or refuse to renew any in writing from time to time at the time of consent previously given, or shall transmission provided the confirmation require SMRTI to remove any copy is sent by post. advertisements; or (ii) the Advertiser/Company shall become 28. SEVERANCE bankrupt or go into liquidation or The various clauses and sub-clauses SMRTI is of the opinion that the of this Agreement are severable and Advertiser/Company is or will be in if any provision is held to be invalid or financial difficulties; or unenforceable by any court of competent (iii) a receiver shall be appointed of the jurisdiction then such invalidity or whole or any part of the Advertiser/ unenforceability shall not affect the Company’s undertakings; or remaining provisions of this Agreement (iv) the Advertiser/Company breaches its which shall remain in full force and effect. obligation(s) under Clauses 7 and/ or Clause 9 of the Agreement (and 29. WAIVER such breach of Clause 9 shall be The failure by SMRTI to enforce at any deemed as one which is incapable of time or for any period any one or more of being remedied); or the terms and conditions of this Agreement (v) subject to Clause 26(a)(iv) above, shall not be a waiver of them or of the right there shall have been a breach by the at any time thereafter to enforce all terms Advertiser/Company of any of these and conditions of this Agreement. terms and conditions and in the case of a breach capable of being 30. ENTIRE UNDERSTANDING remedied, where such breach shall This Agreement constitutes the entire not have been remedied within understanding of the parties and 10 days of a written request to remedy supercedes all prior written or oral the same, then SMRTI shall be proposals of agreement between the entitled to terminate the Agreement parties pertaining to the subject matter. forthwith in whole or in part by notice in writing without incurring any 31. GOVERNING LAW responsibility or liability on the part This Agreement shall be governed by and of SMRTI and without prejudice to interpreted in accordance with the laws of its rights to recover whatever sums the Republic of Singapore and the parties of money that are owing by the hereby submit to the non-exclusive Advertiser/Company or any other jurisdiction of the Singapore courts. rights that it may be entitled to hereunder, at law or in equity. All accrued rights or liabilities of either party and any provision which is expressly or by implication intended to come into or continue in force on or after such termination shall not be affected. (b) In the event that the land in the vicinity of the MRT Station and/or the MRT Station or parts thereof is developed, redeveloped, renovated, retrofitted or 53

SMRT Experience Pte Ltd 251 North Bridge Road Singapore 179102

SMRT is committed to economic and ecological sustainability. Our efforts in environmental conservation T 6331 1383 include energy, water, waste and air management. E [email protected]