190104 SMRT Mediarates.Pdf
Total Page：16
File Type：pdf, Size：1020Kb
1 2 SMRT MEDIA SMRT *Source: Marketing Magazine 2012, 2013 & 2014 3 With close to 100 stations and 2,200 billboards all over the island, we are definitely Singapore’s largest out-of-home marketing and advertising network. From digital screens and interactive ads in our stations, to ads carried around Singapore by our buses and taxis, or even vast on-site campaigns and installations, we have the perfect platform for you to capture, engage and activate the millions using our network daily. Speak to us, and let us provide you with unparalleled visibility to deliver your message and brand to large captive audiences. One of Singapore’s Largest Digital and OOH Media Company 4 SMRT MEDIA SMRT *Source: SMRT Trains, Buses and Taxis 2014 5 CAPTURE Capture audiences with enthralling ads, visuals and installations they will go wild over, as they journey in our network. 213 trains 99 stations 1,282 buses 3,593 taxis 6 SMRT MEDIA SMRT ENGAGE Smartphones and tablets will run out of juice but ads on our platforms won’t. Get your business surfing by engaging waves of captive audiences with your brand. 21.1 million 42 minutes weekly ridership average commuting time 7 *Source: SMRT Trains and Buses 2014, Singapore Census of Population 2010 8 SMRT MEDIA SMRT 9 ACTIVATE Make it a smash. Your brand doesn’t have to be a one-way channel. Activate interaction using one of our latest new media or mobile technology platforms, and let audiences return your serve. 558 digital screens 2,200 billboards 125 event spaces SMRT MEDIA SMRT 10 SMRT TRAIN NETWORK CONTENT 11 DIGITAL iViewSMRT 12 iPlasma 13 Media Hub 15 iBillboards 15 TRAINS Concept Trains 16 Window Stickers 18 In-train Panels 19 Train Hangers 19 STATIONS Concourse / Platform Concepts 20 Platform Screen Doors (PS+) 22 Platform Screen Doors (PSD+) 23 Wallscapes 24 Showcases 25 Faregates 26 Pillars 27 Escalator Murals 28 Escalator Sides 30 Stair Risers 31 Travelator Sides 31 Benches 32 Floor Stickers 33 Beams 33 BILLBOARDS 4 Sheets 34 4 Sheet Networks 34 6 Sheets 36 12 Sheets 37 Bulkheads 38 Escalator Crown Networks 38 Concourse Lightboxes 39 Large Format Lightboxes 39 ROADS Buses 40 Bus Interchange Banners 40 Bus Hangers 41 Taxis 41 Testimonials 42 Guidelines for Advertising 48 Terms & Conditions 49 12 DIGITAL SMRT MEDIA SMRT iViewSMRT Full Day Morning Lunch Evening Leisure Hour 6am - 12mn Travel Peak Travel Peak Travel Peak 10am - 12mn* ($ per week) 6am - 10am 12nn - 3pm 5pm - 8pm ($ per week) ($ per week) ($ per week) ($ per week) Frequency 252,000 56,000 42,000 42,000 112,000 spots / week spots / week spots / week spots / week spots / week 5 sec 1,400 592 417 522 623 15 sec 4,000 1,690 1,190 1,490 1,780 30 sec 7,200 3,060 2,160 2,700 3,240 60 sec 13,000 5,500 3,890 4,860 5,830 Note: Specification - 1,080 x 1,216 • Min ad period: 2 weeks Full Screen (px) • *Only applicable for 10am - 12nn, 3pm - 5pm and 8pm - 12mn slots • Operates 18 hours daily • Max 12 advertisers, based on a 30 sec slot, on 200 iViewSMRT units Format jpeg, avi, mov, mpg, wmv, ogg • Train information and news scrollers are permanent 13 DIGITAL TVC Weekly Rate ($ per slot) DIGITAL 15 sec 6,500 iPLASMA 30 sec 13,000 Frequency 936 spots/week Aspect Ratio 16:9 Format (video) avi, mov, mpg, wmv, ogg Frame Wrap Weekly Rate ($ per station) Premium Cosmo Lifestyle Hubs Main Line 2,300 1,870 1,400 1,000 Note: • Min ad period: 2 weeks Circle Line 1,200 1,000 700 • Operates 18 hours daily • Max 6 advertisers, based on a 30 sec slot, on 348 iPlasma units Screen Size (mm) H520 x W920 • Sticker schemes are subject to approval from authorities • All production of stickers to be undertaken Plasma TV Size (mm) H720 x W1,150 by XCO • Production costs will be provided upon request Estimated Production Cost $120 per piece Stations Premium Main Line City Hall, Orchard, Raffles Place Cosmo Main Line Ang Mo Kio, Bishan, Boon Lay, Bugis, Dhoby Ghaut, Jurong East, Somerset, Tampines, Tanjong Pagar, Woodlands Circle Line Bayfront, Bishan, Bras Basah, Dhoby Ghaut, Esplanade, HarbourFront, Holland Village, Promenade, Stadium Lifestyle Main Line Bedok, Choa Chu Kang, Clementi, Novena, Outram Park, Paya Lebar, Toa Payoh, Yishun Circle Line Buona Vista, Kent Ridge, Marina Bay, Paya Lebar, Serangoon Hubs Main Line Admiralty, Aljunied, Braddell, Bukit Batok, Bukit Gombak, Buona Vista, Changi Airport, Chinese Garden, Commonwealth, Dover, Eunos, Expo, Joo Koon, Kallang, Kembangan, Khatib, Kranji, Lakeside, Lavender, Marina Bay, Marina South Pier, Marsiling, Newton, Pasir Ris, Pioneer, Queenstown, Redhill, Sembawang, Simei, Tanah Merah, Tiong Bahru, Yew Tee, Yio Chu Kang Circle Line Bartley, Botanic Gardens, Caldecott, Dakota, Farrer Road, Haw Par Villa, Labrador Park, Lorong Chuan, MacPherson, Marymount, Mountbatten, Nicoll Highway, one-north, Pasir Panjang, Tai Seng, Telok Blangah 14 SMRT MEDIA SMRT DIGITAL iBILLBOARDS @ RAFFLES Slot Buy (30 sec) Weekly Rate ($) 1 iBillboard 5,000 2 iBillboards 8,000 Frequency per iBillboard 3,024 spots/week Full Buy Out Weekly Rate ($) 1 iBillboard 20,000 2 iBillboards 35,000 Frequency per iBillboard 15,120 spots/week Specification (px) 896 x 560 Aspect Ratio 16:10 Format (video) avi, mov, mpg, wmv, ogg Format (static image) jpeg Note: • Min ad period: 4 weeks • Operates 18 hours daily • Max 5 advertisers, • Sticker schemes are subject to approval from authorities based on a 30 sec slot • All production of stickers to be undertaken by XCO • Production costs will be provided upon request 15 DIGITAL MEDIA HUB DIGITAL @ ORCHARD Weekly Rate ($) Exclusive Concept Linkway 25,000* (incl Sticker Wall) Resolution Aspect Screen Display Size (px) Ratio Size H x W (mm) LCD 1,366 x 768 16:9 46” Screen LED 720 x 72 10:1 1,800 x 1,720 Screen Note: • Min ad period: 4 weeks • Operates 18 hours daily • Sticker schemes are subject to approval from authorities • All production of stickers to be undertaken by XCO • Production costs will be provided upon request 16 Main Line Trains Weekly Rate ($ per train) TRAINS Interior 8,000 SMRT MEDIA SMRT CONCEPT Circle Line Trains Weekly Rate ($ per train) Interior 5,000 TRAINS Note: • Min ad period: 4 weeks • Size and quantity vary by design • Site measurements are required • Sticker schemes are subject to approval from authorities • All production to be undertaken by XCO • Production costs will be provided upon request 17 TRAINS 18 SMRT MEDIA SMRT TRAINS WINDOW STICKERS Note: • Min ad period: 4 weeks • Maximum 25% coverage per window • Size and quantity vary by design • Sticker schemes are subject to approval from authorities • All production to be undertaken by XCO • Production costs will be provided upon request No. of Windows per Train Weekly Rate ($ per train) Main Line Trains 72 (double side print) 5,500* Circle Line Trains 34 (single side print) 2,600 19 TRAINS Note: TRAINS • Min ad period: 4 weeks • All production to be undertaken by XCO • Production costs will be provided upon request • 1300 panels across 50 Main Line trains • 230 panels across 10 Circle Line trains IN-TRAIN PANELS 3 • 120 panels across 20 Main Line trains and 30 panels across 10 Circle Line trains • 4180 panels across 30 Main Line trains and 30 panels across 10 Circle Line trains No. of Panels Weekly Rate ($) Window Network Main Line1 300 4,900* (per network) (across train network) Circle Line2 30 950 (per network) Main Line + Circle Line3 150 2,700 (per network) Main Line + Circle Line4 Plus 210 3,600 (per network) Whole Train (per train) Main Line 54 1,200* (per train) Circle Line 34 1,100 (per train) TRAINS TRAIN HANGERS Whole Train Rate ($ per distribution) 20,000 hangers across 5 trains 8,000 Note: per distribution • Min ad period: 4 weeks • Includes production cost for 1 design only 20 SMRT MEDIA SMRT STATIONS CONCOURSE / PLATFORM CONCEPTS Weekly Rate ($ per concourse / platform per station) Note: Premium Cosmo Lifestyle Hubs • Min ad period: 4 weeks • Size and quantity vary by stations Main Line 17,000* 11,000 8,000 6,000 • Site measurements are required • Sticker schemes are subject to approval from authorities Circle Line 7,000 5,600 4,200 • All production to be undertaken by XCO • Production rates will be provided upon request 21 STATIONS Stations Premium Main Line City Hall, Orchard, Raffles Place Cosmo Main Line Ang Mo Kio, Bishan, Boon Lay, Bugis, Dhoby Ghaut, Jurong East, Somerset, Tampines, Tanjong Pagar, Woodlands Circle Line Bayfront, Bishan, Bras Basah, Dhoby Ghaut, Esplanade, HarbourFront, Holland Village, Promenade, Stadium Lifestyle Main Line Bedok, Choa Chu Kang, Clementi, Novena, Outram Park, Paya Lebar, Toa Payoh, Yishun Circle Line Buona Vista, Kent Ridge, Marina Bay, Paya Lebar, Serangoon Hubs Main Line Admiralty, Aljunied, Braddell, Bukit Batok, Bukit Gombak, Buona Vista, Changi Airport, Chinese Garden, Commonwealth, Dover, Eunos, Expo, Joo Koon, Kallang, Kembangan, Khatib, Kranji, Lakeside, Lavender, Marina Bay, Marina South Pier, Marsiling, Newton, Pasir Ris, Pioneer, Queenstown, Redhill, Sembawang, Simei, Tanah Merah, Tiong Bahru, Yew Tee, Yio Chu Kang Circle Line Bartley, Botanic Gardens, Caldecott, Dakota, Farrer Road, Haw Par Villa, Labrador Park, Lorong Chuan, MacPherson, Marymount, Mountbatten, Nicoll Highway, one-north, Pasir Panjang, Tai Seng, Telok Blangah 22 STATIONS SMRT MEDIA SMRT PLATFORM SCREEN DOORS (PSD) Note: Weekly Rate ($ per station) • Min ad period: 4 weeks • *Half height Platform Screen Doors Premium Cosmo Lifestyle Hubs • Size and quantity vary by stations • Sticker schemes are subject to approval from authorities Main Line (refer to PSD+) 9,000 6,500 • All production to be