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Birmingham Museum Trust Ten Year Strategy

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Birmingham Museum Trust Ten Year Strategy Birmingham Museums Trust Ten-Year Strategy To reflect Birmingham to the world and the world to Birmingham 2018 – 2027 Ten-Year Strategy / CONTENTS 02/03 Contents 04 Where we are 06 The next ten years 08 Our vision 10 Core purpose 12 Guiding principles 14 Strategic partnerships 16 Strategic aims 22 Signature projects 28 Heritage Sites 34 Exhibitions and tours Ten-Year Strategy / WHERE WE ARE 04/05 Where Where Birmingham Museums Trust was the Faith in Birmingham gallery weset up in 2012 as anare independent and other co-curated displays are charity to manage the city’s museum and exhibitions have expanded collection and venues on behalf of the reach of our engagement to many more of the communities we Birmingham City Council. We earn over 60% of our turnover from a of this super-diverse city. The range of sources: admission fees, Arts Council Collection National membership subscriptions, trading Partners Programme, New Art West and fundraising income. Our two Midlands and other exhibitions main sources of public funding are have strengthened Birmingham Birmingham City Council and Arts Museums Trust’s profile as a venue Council England. for contemporary art. We have delivered the first year of a joint MA Birmingham Museums Trust has in Museum Leadership in partnership achieved its original aims over the with Birmingham City University, first five years. Our visitor numbers and from 2018 onwards we will be are growing – up by over 10% to touring a major exhibition to eight 1.1m. Our audiences are becoming venues in North America, raising more diverse. Our trading company’s the profile of Birmingham and its performance has improved. It now museums. Fundraising for the new yields a return of 25% on turnover MiniBrum gallery for under-eights at of over £2m, making a substantial Thinktank is near completion. Across contribution to the Trust and all our venues, our dedicated teams reducing its dependence on are delivering more vibrant public public funding. programming and improving levels Beyond this, Birmingham Museums of customer service, as our Visit Trust has delivered and continues England scores show. Above all, to deliver a range of notably we have forged lasting partnerships successful projects and activities. that we can build on for the future. The Collecting Birmingham project, All this has been achieved in the Changemakers programme, interesting times. Ten-Year Strategy / THE NEXT TEN YEARS 06/07 Birmingham Museums Trust has ambitious plans for the next ten years. In order to achieve them, we will need The next to find new sources of ten yea rs funding, growing our existing Our plans include three major As investment becomes available capital projects – the creation of a we will upgrade the buildings new store and headquarters that is and grounds. trading activities, looking also a cultural and community hub, Our aspiration is that our audiences the reimagination of Birmingham and our workforce should reflect for new areas of business, Museum & Art Gallery for the super- the city we serve. Birmingham diverse city of the 21st century, and Museums Trust’s commitment to the creation of a new Birmingham diversity, co-curation and community implementing our fundraising Museum of Science & Industry that engagement is supported by showcases the city’s great industrial partnerships with other cultural history and its place at the cutting organisations locally, nationally and strategy and seeking new edge of innovation. These projects internationally. We will develop the will be transformational, not only collection to make it more accessible forms of investment. in terms of buildings and displays physically, digitally and intellectually, but as catalysts for organisational and explore dynamic ways of using and change, providing the chance to managing it for public programming, introduce radically new ways of academic research and income generation. Our temporary exhibition working with audiences, using the programme will give our audiences collection and doing business. the chance to see the best of other Few major industrial cities have collections. Our international touring a portfolio of important historic exhibitions will provide a platform buildings that can compare with for raising the profile of the city and Birmingham’s Heritage Sites. Their Birmingham Museums overseas. survival is something to be celebrated. By the end of ten years Birmingham The closure of the Museum & Art Museums Trust will be financially Gallery for redevelopment offers an sustainable, with an international opportunity to focus on innovative reputation for excellence in audience programming at the heritage engagement and visitor experience, properties, raising their profile, a researched, accessible collection rewarding the loyalty of regular and a well-maintained and visitors and attracting new ones. presented estate. Ten-Year Strategy / OUR VISION 08/09 Birmingham Museums Trust and Birmingham City To reflect Birmingham Council have a shared understanding of the vision to the world and the and future strategy of Birmingham Museums for world to Birmingham the next hundred years that will include: • Reflecting Birmingham to • Playing a leadership role among the world, and the world to the city’s and region’s cultural Birmingham, contributing to organisations, maximising place-making and local identity the potential of a great • Caring for and developing the multidisciplinary collection collection, balancing the demands • Working with international of public access in the present with partners to position the city’s the need to preserve the collection cultural profile on a global scale for future generations • Maintaining and presenting • Documenting and researching the buildings to provide first-class collection to support the creation of visitor experiences engaging and stimulating content • Fostering a culture of innovation • Embedding community engagement and entrepreneurship, creating and participatory practice a more varied income base • Delivering learning, inspiration and through fundraising and enjoyment through varied public commercial development programming, including displays, • Developing a diverse and Our exhibitions, workshops, courses, highly trained workforce publications and digital media • Attracting growing and increasingly diverse audiences of residents and visitors to the city, enhancing its vision reputation as a cultural destination Ten-Year Strategy / CORE PURPOSE OF BIRMINGHAM MUSEUMS TRUST 10/11 Core of Birmingham purposeMuseums Trust To showcase our outstanding collection and venues to inspire learning, creativity and enjoyment for the people of Birmingham and visitors to the region. Education is part of our charitable Birmingham City Council has object and lies at the heart of our entrusted Birmingham Museums activity. Birmingham Museum & Trust with the responsibility of Art Gallery was set up in 1885 with caring for its collection and the the explicit aim of teaching the buildings in which it is stored and artisans of Birmingham to improve displayed. The City of Birmingham’s its manufactures by showing them museum holdings represent one the best in art and design. The focus of the three great historic regional may have changed, but making real collections of the United Kingdom. objects accessible to the widest The collection consists of around possible range of audiences for 1 million objects, covering almost learning, inspiration and enjoyment every subject across the four main remains our core business. Museums disciplines of fine and decorative enable people to learn from the art, human history, natural science, past to understand the present and and science and industry. Most of foresee the future. They provide the collection is Designated as being spaces where people can explain of national significance. Six of our their differences to each other. We nine venues are Listed Buildings use the city’s collection to reflect and one is a Scheduled Ancient what is unique about the culture Monument. We are the stewards and heritage of Birmingham within of this extraordinary range of public a global context. We promote assets. We will use them to realise Birmingham to local, national and our vision, and manage them international audiences, and we use dynamically so that we can hand our venues to showcase new ideas them on to the next generation. from the rest of the world. We make the collection physically, digitally, intellectually and emotionally accessible to all our audiences, pushing the boundaries of traditional museum practice. Ten-Year Strategy / GUIDING PRINCIPLES 12/13 Inclusivity Our work Birmingham Museums Trust is for everyone is guided Excellence We strive to be leaders and innovators, offering great Inclusivity by five experiences to our customers principles Working Together We work in partnership and support each other to achieve more for our audiences Excellence Sustainable We are entrepreneurial and put sustainability at the core of our practices Trust Principles Birmingham Museums Trust can be trusted to deliver on Working Together our promises and plans Sustainable Trust Ten-Year Strategy / STRATEGIC PARTNERSHIPS 14/15 Collaborating with others is fundamental to the sustainability Strategic of Birmingham Museums Trust. partnerships We work with many organisations across all areas of the business, including arts and culture, over 200 community groups and individuals, higher education, funding and media, commercial and trading, international sector and collection partners, and our Friends, Patrons and
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